{"id":19276,"date":"2022-06-01T07:00:00","date_gmt":"2022-06-01T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19276"},"modified":"2023-11-09T16:44:15","modified_gmt":"2023-11-09T16:44:15","slug":"brands-nft-collection","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/noticias\/brands-nft-collection\/","title":{"rendered":"Marcas e NFTs"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19276\" class=\"elementor elementor-19276\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0eec122 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0eec122\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-184ec72 exad-glass-effect-no exad-sticky-section-no\" data-id=\"184ec72\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-440c4ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"440c4ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Novas marcas entram no mercado NFT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cff8152 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cff8152\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b74cee7 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"b74cee7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d54922 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6d54922\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ed2cbdb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed2cbdb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8084a8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8084a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-248c760 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"248c760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">O <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/que-st-ce-que-le-web3\/definicao-de-nft\/\" target=\"_blank\" rel=\"noopener\">NFT<\/a> e a <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/que-st-ce-que-le-web3\/o-metaverso\/\" target=\"_blank\" rel=\"noopener\">metaverso<\/a> s\u00e3o tecnologias que est\u00e3o em constante desenvolvimento. As marcas est\u00e3o a tomar consci\u00eancia da import\u00e2ncia de inovar e integrar a Web 3.0 na sua estrat\u00e9gia de desenvolvimento. Novas marcas desenvolveram recentemente as suas NFT e est\u00e3o, portanto, a entrar no mercado. Vejamos o que h\u00e1 de novo no NFT!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8c8288d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8c8288d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-401a6ad exad-glass-effect-no exad-sticky-section-no\" data-id=\"401a6ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0f282d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a0f282d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roland Garros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b63ee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e3b63ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">O mundo do desporto est\u00e1 a investir nas NFT e este \u00e9, nomeadamente, o caso de <a style=\"color: #000000;\" href=\"https:\/\/www.rolandgarros.com\/fr-fr\/\" target=\"_blank\" rel=\"noopener\">Roland Garros<\/a>. O objectivo \u00e9 oferecer aos f\u00e3s uma experi\u00eancia virtual e estar totalmente imerso no court central atrav\u00e9s de uma plataforma modelada em 3D. Chamado \"Jogo RG, Assento <\/span><span style=\"font-weight: 400;\">&amp; Match\", o desenvolvimento desta colec\u00e7\u00e3o de NFTs testemunha a capacidade de inova\u00e7\u00e3o de Rolland Garros. J\u00e1 pioneira na organiza\u00e7\u00e3o de concursos de eTennis, a organiza\u00e7\u00e3o deseja desenvolver as suas propostas, nomeadamente atrav\u00e9s da venda de bens digitais \u00fanicos. 5.000 NFT vendidos a um pre\u00e7o de 200 euros cada ser\u00e3o lan\u00e7ados a partir de 19 de Maio de 2022. Cada NFT representa um lugar virtual no campo virtual Philippe-Chatrier, ideal para os f\u00e3s de t\u00e9nis viverem uma nova experi\u00eancia \u00fanica!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19b204c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19b204c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea24509 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ea24509\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e23eb1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"7e23eb1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1368a11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1368a11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5607fe2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5607fe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b13ef5e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b13ef5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LVMH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f1e38 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"21f1e38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Marcas de luxo est\u00e3o a entrar na Web 3.0. Ao investir em blockchain, NFTs e no metaverso, as grandes marcas querem posicionar-se como uma marca inovadora. Este \u00e9, nomeadamente, o caso de <a style=\"color: #000000;\" href=\"https:\/\/www.lvmh.fr\/\" target=\"_blank\" rel=\"noopener\">LVMH<\/a>. A casa francesa quer oferecer experi\u00eancias imersivas \u00fanicas aos seus clientes. Os trabalhos de visitas virtuais \u00e0s oficinas de marroquinaria ou a cria\u00e7\u00e3o de desfiles de moda digitais durante os quais ser\u00e1 poss\u00edvel comprar pr\u00e9-visualiza\u00e7\u00f5es NFT est\u00e3o a ser gradualmente desenvolvidos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-70ec000 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"70ec000\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8db79c8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8db79c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-680c2dc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"680c2dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-768x513.png\" class=\"attachment-medium_large size-medium_large wp-image-19286\" alt=\"nft-ex\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-768x513.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-600x401.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-300x200.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-1024x684.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH.png 1097w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b7e8045 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b7e8045\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85feaa4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"85feaa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Para o seu 200\u00ba anivers\u00e1rio, Louis Vuitton desenvolveu um jogo de v\u00eddeo chamado \"Louis: O Jogo\". Vivienne \u00e9 a personagem principal. Pode segui-lo ao longo da sua vida e visualizar os momentos-chave da sua vida. 30 objectos virtuais podem ser comprados dentro do jogo. Estas NFT s\u00e3o postais da hist\u00f3ria e do passado da Louis Vuitton. Foram criados por Beeple, um artista digital americano de renome. Esta presen\u00e7a no novo universo da marca refor\u00e7a a sua estrat\u00e9gia de contar hist\u00f3rias atrav\u00e9s de uma experi\u00eancia virtual \u00f3ptima.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-795cda8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"795cda8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0692bec exad-glass-effect-no exad-sticky-section-no\" data-id=\"0692bec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba51878 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ba51878\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starbucks <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569c33d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"569c33d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">A famosa cadeia do caf\u00e9 americano <a style=\"color: #000000;\" href=\"https:\/\/www.starbucks.fr\/\" target=\"_blank\" rel=\"noopener\">Starbucks<\/a> entrar\u00e1 na web 3.0 com o seu pr\u00f3prio NFT! O objectivo da empresa \u00e9 claramente o de oferecer \"experi\u00eancias e benef\u00edcios exclusivos\" aos clientes. O grupo quer fazer parte da grande aventura NFT, lan\u00e7ando a sua colec\u00e7\u00e3o durante o ano. Mas qual \u00e9 o conceito? Centrando-se na \"arte do caf\u00e9 e narra\u00e7\u00e3o de hist\u00f3rias\", a cria\u00e7\u00e3o destas NFT daria aos propriet\u00e1rios acesso a experi\u00eancias \u00fanicas e benef\u00edcios exclusivos. Novos conceitos ser\u00e3o acrescentados para refor\u00e7ar o sentido de comunidade na Starbucks com \"novos conceitos como propriedade e modelos de ades\u00e3o \u00e0 comunidade que ver\u00e1 desenvolver no espa\u00e7o Web 3\", diz Brady Brewer, director de marketing principal da Starbucks.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">O grupo quer diferenciar-se das outras marcas investindo numa cadeia de bloqueio \"ambientalmente sustent\u00e1vel\". A cadeia de bloqueio Ethereum \u00e9 a mais comum e a geralmente utilizada pelas marcas. No entanto, \u00e9 relativamente intensiva em energia e, portanto, pouco respons\u00e1vel e sustent\u00e1vel. A fim de se diferenciar, a Starbucks quer investir nestas novas tecnologias ao mesmo tempo que tem um menor impacto ambiental e uma menor pegada. A Starbucks ainda n\u00e3o revelou a cadeia de bloqueio seleccionada, mas j\u00e1 est\u00e1 a anunciar as suas ambi\u00e7\u00f5es.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">De um ponto de vista criativo e inspirador, \u00e9 prov\u00e1vel que a empresa se sirva dos seus 50 anos de exist\u00eancia, do seu know-how e do seu ecossistema digital. De facto, a marca est\u00e1 a visar uma clientela mais jovem, adepta das novas tecnologias e atenta \u00e0s novidades. Um projecto metaverso tamb\u00e9m est\u00e1 em desenvolvimento, mal podemos esperar para ver o que acontece a seguir!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ff999d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ff999d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b443c62 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b443c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0d60c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2a0d60c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Monoprix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8ab1a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4f8ab1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Em meados de Abril, o retalhista franc\u00eas lan\u00e7ou duas colec\u00e7\u00f5es exclusivas da NFT. Em busca de novas tend\u00eancias, Monoprix n\u00e3o hesitou em lan\u00e7ar-se na realidade aumentada e na realidade virtual.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Em colabora\u00e7\u00e3o com o designer Vincent Darr\u00e9 e o pasteleiro Yazid Ichemrahen, a cadeia est\u00e1 a oferecer uma s\u00e9rie limitada dos seus NFT, a fim de proporcionar aos utilizadores da Internet experi\u00eancias \u00fanicas enquanto aprendem sobre cripto-arte. Com efeito, para o seu 90\u00ba anivers\u00e1rio, a Monoprix decidiu investir e desenvolver a sua presen\u00e7a nas novas tecnologias com esta chegada no <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/definition-explanation-web-3-0\/\"><span style=\"font-weight: 400;\">Web 3.0.<\/span><\/a><span style=\"font-weight: 400;\"> Com as colabora\u00e7\u00f5es estabelecidas, a empresa deseja democratizar as NFT, estes bens digitais que est\u00e3o em constante desenvolvimento. Para este fim, s\u00e3o oferecidas explica\u00e7\u00f5es e apoio aos clientes para os orientar e os ajudar a compreender melhor este novo universo digital. Ferdinand Tomarchio, o Director Digital, Data e IT do grupo, explica que este lan\u00e7amento faz parte da reviravolta no com\u00e9rcio electr\u00f3nico, o omnichannel e a estrat\u00e9gia digital desenvolvida.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-398dd3d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"398dd3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b072982 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b072982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2320a1f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2320a1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-monoprix-gateau-q3lv3nep5882olqp2o3jlha7imr03c53k62v0are6g.png\" title=\"nft-marque-monoprix\" alt=\"nft-monop\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49ca937 exad-glass-effect-no exad-sticky-section-no\" data-id=\"49ca937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e60cbfd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e60cbfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Est\u00e3o dispon\u00edveis 6 objectos digitais: 90 c\u00f3pias de um bolo vendido em formato digital e 5 obras de cripto-arte que podem ser encontradas em 18 c\u00f3pias. Yazid Ichemrahen prop\u00f5e \"um trabalho \u00fanico entre design, simplicidade, tradi\u00e7\u00e3o e modernidade\". Pela sua parte, Vincent Darr\u00e9 prop\u00f5e um passeio po\u00e9tico para acompanhar as obras criadas. De um ponto de vista t\u00e9cnico, cada NFT \u00e9 vendido por 0,09 ETH, o equivalente a 267 euros atrav\u00e9s da cadeia de bloqueio Ethereum. <\/span><span style=\"font-weight: 400;\">Assim, ao aproveitar estas novas tecnologias, Monoprix oferece uma experi\u00eancia imersiva \u00fanica, ideal para os mais curiosos, ao mesmo tempo que real\u00e7a o seu gosto pela inova\u00e7\u00e3o e criatividade.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Novas marcas entram no mercado do NFT Contacte-nos O NFT e o metaverso s\u00e3o tecnologias que continuam a desenvolver-se. As marcas est\u00e3o a tomar consci\u00eancia das vantagens de inovar e de integrar a Web 3.0 na sua estrat\u00e9gia de desenvolvimento. Novas marcas desenvolveram recentemente os seus NFT e est\u00e3o agora a entrar no mercado. [...]<\/p>","protected":false},"author":1,"featured_media":470663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-19276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/que-st-ce-que-le-web3\\\/les-nft-definition\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">NFT<\\\/a> et le <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/que-st-ce-que-le-web3\\\/le-metaverse\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">m\\u00e9taverse<\\\/a> sont des technologies qui ne cessent de se d\\u00e9velopper. Les marques prennent conscience de l'int\\u00e9r\\u00eat d\\u2019innover et d\\u2019int\\u00e9grer le web 3.0 \\u00e0 leur strat\\u00e9gie de d\\u00e9veloppement. De nouvelles marques ont derni\\u00e8rement d\\u00e9velopp\\u00e9 leur NFT et d\\u00e9barquent donc sur le march\\u00e9. Retour sur les nouveaut\\u00e9s NFT !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8c8288d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"401a6ad\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a0f282d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Roland Garros\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e3b63ee\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le monde du sport investit dans les NFT et c\\u2019est notamment le cas de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.rolandgarros.com\\\/fr-fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Roland Garros<\\\/a>. L\\u2019objectif est de proposer aux fans une exp\\u00e9rience virtuelle et d\\u2019\\u00eatre totalement plong\\u00e9 dans le court central via une plateforme mod\\u00e9lis\\u00e9e en 3D. Nomm\\u00e9e\\u00a0 \\u201cRG Game, Seat <\\\/span><span style=\\\"font-weight: 400;\\\">&amp; Match\\u201d, le d\\u00e9veloppement de cette collection de NFT t\\u00e9moigne de la capacit\\u00e9 d\\u2019innovation de Rolland Garros. D\\u00e9j\\u00e0 pionnier dans l\\u2019organisation de comp\\u00e9titions en eTennis, l'organisation souhaite d\\u00e9velopper ses propositions notamment via la vente d'actifs num\\u00e9riques uniques. 5000 NFT vendus au prix de 200 euros l\\u2019unit\\u00e9 sont lanc\\u00e9s \\u00e0 partir du 19 mai 2022. Chaque NFT repr\\u00e9sente alors un si\\u00e8ge virtuel plac\\u00e9 dans le court virtuel Philippe-Chatrier, l'id\\u00e9al pour les fans de tennis de vivre une nouvelle exp\\u00e9rience unique !<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"19b204c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"ea24509\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7e23eb1\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1368a11\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"5607fe2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"b13ef5e\",\"elType\":\"widget\",\"settings\":{\"title\":\"LVMH\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"21f1e38\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Les enseignes de luxe se mettent au Web 3.0. En investissant dans la blockchain, les NFT et le m\\u00e9taverse, les grandes marques souhaitent se positionner en tant que marque innovante. C\\u2019est notamment le cas de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.lvmh.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">LVMH<\\\/a>. La maison fran\\u00e7aise veut proposer des exp\\u00e9riences immersives uniques \\u00e0 ses clients. Un travail sur des visites virtuelles des ateliers de maroquinerie ou alors la mise en place de d\\u00e9fil\\u00e9s num\\u00e9riques durant lesquels il sera possible d\\u2019acheter des NFT en avant-premi\\u00e8re se d\\u00e9veloppent petit \\u00e0 petit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"70ec000\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"structure\":\"20\"},\"elements\":[{\"id\":\"8db79c8\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"680c2dc\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/nft-LVMH.png\",\"id\":19286,\"alt\":\"nft-ex\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"image_custom_dimension\":{\"width\":\"700\",\"height\":\"500\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"b7e8045\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"85feaa4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Pour ses 200 ans, Louis Vuitton a d\\u00e9velopp\\u00e9 un jeu vid\\u00e9o nomm\\u00e9 \\u201cLouis : The Game\\u201d. Vivienne est le personnage principal. On peut alors le suivre dans sa vie et visualiser les moments cl\\u00e9s de sa vie. 30 objets virtuels peuvent \\u00eatre achet\\u00e9s au sein du jeu. Ces NFT sont des cartes postales revenant sur l\\u2019histoire et le pass\\u00e9 de Louis Vuitton. Elles ont \\u00e9t\\u00e9 r\\u00e9alis\\u00e9es par Beeple, un artiste num\\u00e9rique am\\u00e9ricain reconnu. Cette pr\\u00e9sence dans le nouvel univers de la marque permet ainsi de renforcer sa strat\\u00e9gie de storytelling gr\\u00e2ce \\u00e0 une exp\\u00e9rience virtuelle optimale.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align\":\"center\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"795cda8\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"0692bec\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"ba51878\",\"elType\":\"widget\",\"settings\":{\"title\":\"Starbucks \",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"569c33d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La fameuse cha\\u00eene de caf\\u00e9s am\\u00e9ricaine <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.starbucks.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Starbucks<\\\/a> va faire son arriv\\u00e9e dans le web 3.0 avec ses propres NFT ! L\\u2019objectif de l\\u2019enseigne est clairement de proposer des \\\"exp\\u00e9riences et des avantages exclusifs\\u201d pour les clients. Le groupe souhaite faire partie de la grande aventure des NFT en lan\\u00e7ant sa collection au cours de l\\u2019ann\\u00e9e. Mais alors quel est le concept ? Tourn\\u00e9e vers \\u201cl\\u2018art du caf\\u00e9 et la narration\\\", la cr\\u00e9ation de ces NFT permettrait aux propri\\u00e9taires d\\u2019avoir acc\\u00e8s \\u00e0 des exp\\u00e9riences uniques et avantages exclusifs. De nouveaux concepts vont ainsi \\u00eatre ajout\\u00e9s afin de renforcer le sentiment d\\u2019appartenance \\u00e0 la communaut\\u00e9 Starbucks avec \\u201cde nouveaux concepts tels que la propri\\u00e9t\\u00e9 et les mod\\u00e8les d'adh\\u00e9sion communautaire que vous noyons se d\\u00e9velopper dans l'espace web 3\\u201d annonce Brady Brewer, le directeur du marketing de Starbucks.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Le groupe souhaite se diff\\u00e9rencier des autres marques notamment en investissant dans une blockchain \\\"\\u00e9cologiquement durable\\u201d. La blockchain Ethereum est la plus commune et celle g\\u00e9n\\u00e9ralement utilis\\u00e9e par les marques. Cependant, elle est relativement \\u00e9nergivore donc peu responsable et durable. Afin de se diff\\u00e9rencier, Starbucks souhaite donc investir ces nouvelles technologies tout en ayant un impact environnemental et une empreinte moindre. Starbucks n\\u2019a pas encore d\\u00e9voil\\u00e9 la blockchain s\\u00e9lectionn\\u00e9e, mais annonce d\\u00e9j\\u00e0 ses ambitions.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">D\\u2019un point de vue cr\\u00e9ation et inspiration, il y a fort \\u00e0 parier que l\\u2019entreprise s'appuiera sur ses 50 ans d\\u2019existence, de savoir-faire et son \\u00e9cosyst\\u00e8me num\\u00e9rique. En effet, la marque vise davantage une client\\u00e8le jeune adepte aux nouvelles technologies et \\u00e0 l'aff\\u00fbt des nouveaut\\u00e9s. Un projet de m\\u00e9taverse serait \\u00e9galement en d\\u00e9veloppement, on a h\\u00e2te de voir la suite !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ff999d3\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"b443c62\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"2a0d60c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Monoprix\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4f8ab1a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">L\\u2019enseigne de distribution fran\\u00e7aise s\\u2019est lanc\\u00e9e mi-avril dans les NFT avec deux collections exclusives. A l\\u2019aff\\u00fbt des nouvelles tendances, Monoprix n\\u2019a pas h\\u00e9sit\\u00e9 \\u00e0 se lancer dans la r\\u00e9alit\\u00e9 augment\\u00e9e et la r\\u00e9alit\\u00e9 virtuelle.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">En collaboration avec le designer Vincent Darr\\u00e9 et le p\\u00e2tissier Yazid Ichemrahen, l\\u2019enseigne propose une s\\u00e9rie limit\\u00e9e de ses NFT afin de faire vivre des exp\\u00e9riences uniques aux internautes tout en s'initiant au crypto-art. En effet, pour ses 90 ans, Monoprix a d\\u00e9cid\\u00e9 d\\u2019investir et d\\u00e9velopper sa pr\\u00e9sence sur les nouvelles technologies avec cette arriv\\u00e9e dans le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/le-web-3-0-definition\\\/\\\"><span style=\\\"font-weight: 400;\\\">Web 3.0.<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> Avec les collaborations \\u00e9tablies, l\\u2019enseigne souhaite d\\u00e9mocratiser les NFT, ces actifs num\\u00e9riques qui ne cessent de se d\\u00e9velopper. Pour cela, des explications et un accompagnement aupr\\u00e8s des clients sont propos\\u00e9s pour les guider et les aider \\u00e0 mieux comprendre ce nouvel univers digital. 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