{"id":18721,"date":"2022-05-16T07:00:00","date_gmt":"2022-05-16T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=18721"},"modified":"2023-11-09T16:46:54","modified_gmt":"2023-11-09T16:46:54","slug":"nike-nft-brand","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/noticias\/nike-nft-brand\/","title":{"rendered":"Nike NFTs"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18721\" class=\"elementor elementor-18721\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b50ffb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b50ffb9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dcad66 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8dcad66\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c88401e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c88401e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O mundo dos t\u00e9nis torna-se NFT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-78561a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"78561a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cc9ee4f elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"cc9ee4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116e854 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"116e854\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e037aed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e037aed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5ad9f9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5ad9f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77df604 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"77df604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nike.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>A grande marca americana de roupa desportiva lan\u00e7ou recentemente o CyptoKicks, os seus treinadores digitais. Outras marcas desportivas est\u00e3o tamb\u00e9m a investir no NFT e no metaverso. Mas quais s\u00e3o as apostas e porque \u00e9 que as marcas est\u00e3o a investir cada vez mais neste universo? Vamos decifrar juntos!<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">A quest\u00e3o era se a realidade aumentada da marca influenciava os consumidores a comprar mais rapidamente do que outra ac\u00e7\u00e3o de marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-80dbfa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"80dbfa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5baff21 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5baff21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1375af9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1375af9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NFTs e o metaverso na Nike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-00c4da9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00c4da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-405338a exad-glass-effect-no exad-sticky-section-no\" data-id=\"405338a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d906410 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d906410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-adidas-q507rzrcdxoutrmjpelt9bo6y70m6atqwgo36qmljc.png\" title=\"adidas-sandbox-metaverse\" alt=\"adidas-metaverse\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74f9939 exad-glass-effect-no exad-sticky-section-no\" data-id=\"74f9939\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4765ab9 elementor-absolute exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4765ab9\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Outra marca estrela de roupa desportiva, Adidas, est\u00e1 tamb\u00e9m presente neste novo ecossistema virtual partilhado. A marca optou por mostrar o ramo de estilo de vida Adidas Originals. A colec\u00e7\u00e3o com o nome <a style=\"color: #000000;\" href=\"https:\/\/opensea.io\/collection\/adidasoriginals\" target=\"_blank\" rel=\"noopener\">\"Para o Metaverso<\/a> \u00e9 composto por uma s\u00e9rie limitada de produtos digitais oferecidos no metaverso <a style=\"color: #000000;\" href=\"https:\/\/www.sandbox.game\/en\/\" target=\"_blank\" rel=\"noopener\">A caixa de areia<\/a>. A compra destes NFTs d\u00e1 aos propriet\u00e1rios acesso a muitos benef\u00edcios, tais como experi\u00eancias virtuais \u00fanicas, produtos ou acess\u00f3rios. Desta forma, a Adidas quer comunicar com os seus membros atrav\u00e9s de tecnologias novas e inovadoras, a fim de proporcionar novas oportunidades de desenvolvimento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c964f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c964f0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-099e79d exad-glass-effect-no exad-sticky-section-no\" data-id=\"099e79d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d744fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2d744fd\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7199fad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7199fad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39d5f90 exad-glass-effect-no exad-sticky-section-no\" data-id=\"39d5f90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc38e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4dc38e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A chegada do Decathlon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecec41f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ecec41f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Os NFT e o metaverso continuam a seduzir os jogadores desportivos, uma vez que o Decathlon p\u00f4s recentemente em destaque o futebol com uma colec\u00e7\u00e3o de treinadores em cadeia de bloqueios <a style=\"color: #000000;\" href=\"https:\/\/tezos.com\/\" target=\"_blank\" rel=\"noopener\">Tezos<\/a> (XTZ). Denominado \"Kipsta Barrio\", este projecto centra-se numa gama de treinadores dedicados ao Futebol de Rua. Esta colec\u00e7\u00e3o da NFT foi feita em colabora\u00e7\u00e3o com o futebolista franc\u00eas S\u00e9an Garnier, um grande nome do futebol de estilo livre. O objectivo era ligar cada par a um NFT apresentado sob a forma de um \"bilhete dourado\" que pode ser recolhido no Tezos. Al\u00e9m disso, estas NFTs s\u00e3o acompanhadas por \"experi\u00eancias personalizadas e exclusivas\": ideais para f\u00e3s de futebol, NFTs e pessoas que gostam de novas experi\u00eancias. O retalhista desportivo franc\u00eas marca assim a sua entrada no mundo do blockchain e das NFT, ao mesmo tempo que continua a sua din\u00e2mica combinando experi\u00eancias digitais e f\u00edsicas. Al\u00e9m disso, o grupo mant\u00e9m-se fiel aos seus compromissos, escolhendo a Tezos como uma cadeia de bloqueio, nomeadamente pelo seu compromisso ambiental. Mal podemos esperar para ver os pr\u00f3ximos projectos da marca!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d6e45b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d6e45b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac573b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ac573b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af01ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2af01ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NFTs e o metaverso na Nike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b7ed65 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9b7ed65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49ece7f exad-glass-effect-no exad-sticky-section-no\" data-id=\"49ece7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a58bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"97a58bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-nike-ok2-q3lveyevs764bm8yjd04ljfg48as2km11b9lx79nyg.png\" title=\"basquetebol-digital-nike-nft\" alt=\"nft-nike\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66075a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"66075a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bef745e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bef745e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Desde a sua explos\u00e3o em 2021, as NFT tornaram-se muito populares em muitos campos. No mundo da arte, videojogos e moda, as NFTs est\u00e3o a tornar-se cada vez mais populares. A Nike acaba de comprar <a style=\"color: #000000;\" href=\"https:\/\/rtfkt.com\/\" target=\"_blank\" rel=\"noopener\">RTFKT<\/a>pronunciado \"Artefact\", um jovem est\u00fadio que cria numerosas colec\u00e7\u00f5es NFT. Este est\u00fadio fez nomeadamente v\u00e1rias parcerias criando v\u00e1rios avatares 3D, cada um mais inovador do que o anterior. A aquisi\u00e7\u00e3o desta marca de moda digital mostra a vontade da Nike de investir neste novo universo e fazer o seu lugar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-916f409 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"916f409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">As NFT trabalham de m\u00e3os dadas com autenticidade e raridade, o que se enquadra perfeitamente no mundo dos formadores. De facto, sendo bens virtuais cobr\u00e1veis, \u00e9 comum comprar, negociar e vender NFT da mesma forma que os colectores de sapatilhas. De facto, estando bloqueados na cadeia de bloqueio, estes t\u00edtulos de propriedade est\u00e3o dispon\u00edveis em pequenas quantidades a fim de criar excita\u00e7\u00e3o em torno do par e um sentimento de exclusividade aquando da sua aquisi\u00e7\u00e3o.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Lan\u00e7ado em Abril de 2022, o <a style=\"color: #000000;\" href=\"https:\/\/opensea.io\/collection\/rtfkt-nike-cryptokicks\" target=\"_blank\" rel=\"noopener\">CryptoKicks<\/a> s\u00e3o os famosos formadores digitais criados pela marca. Estas edi\u00e7\u00f5es limitadas s\u00e3o personaliz\u00e1veis e podem ser desenhadas de acordo com o gosto individual. Vendidos a mais de 10.000 $, estes pares de t\u00e9nis virtuais encontraram o seu p\u00fablico. A marca tamb\u00e9m desenvolveu o seu pr\u00f3prio metaverso dentro da Roblox, <a style=\"color: #000000;\" href=\"https:\/\/www.roblox.com\/nikeland\" target=\"_blank\" rel=\"noopener\">Nikeland<\/a>Esta plataforma \u00e9 um espa\u00e7o de videojogo gratuito e totalmente aberto onde os jogadores podem participar em minijogos e ter a oportunidade de experimentar os seus CryptoKicks depois. Esta plataforma \u00e9 um espa\u00e7o de jogos de v\u00eddeo gratuito e totalmente aberto onde os jogadores podem participar em minijogos. Os avatares podem ser vestidos como cada utilizador desejar atrav\u00e9s da loja. Roupas e sapatos podem ent\u00e3o ser comprados, incluindo um par de sapatos Nike. A marca queria oferecer um pacote completo de qualidade. Assim, ao comprar um NFT, uma caixa chamada \"Cryptokick\" est\u00e1 ligada a um avatar criado por RTFKT, avatares desenvolvidos no programa \"Clone-X\", para acompanhar a caixa.\u00a0<\/span><span style=\"font-weight: 400;\">A Nike continua assim a desenvolver a sua estrat\u00e9gia digital, particularmente atrav\u00e9s das NFT e do metaverso, criando entretenimento virtual divertido e atractivo.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O mundo dos t\u00e9nis est\u00e1 a tornar-se NFT Contacte-nos A Nike, a grande marca americana de vestu\u00e1rio desportivo, lan\u00e7ou recentemente os CyptoKicks, os seus t\u00e9nis digitais. Outras marcas desportivas est\u00e3o tamb\u00e9m a investir nos NFT e no metaverso. Quais s\u00e3o os problemas e porque \u00e9 que as marcas est\u00e3o a investir cada vez mais neste mundo? [...]<\/p>","protected":false},"author":1,"featured_media":470626,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-18721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nike.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nike<\\\/a>, la grande marque am\\u00e9ricaine de sportswear a derni\\u00e8rement sorti les CyptoKicks, ses baskets num\\u00e9riques. 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La marque a choisi de mettre en avant la branche lifestyle Adidas Originals. La collection nomm\\u00e9e <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/opensea.io\\\/collection\\\/adidasoriginals\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">\\u201cInto the Metaverse\\u201d<\\\/a> est compos\\u00e9e d\\u2019une s\\u00e9rie limit\\u00e9e de produits num\\u00e9riques propos\\u00e9s dans le m\\u00e9taverse <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.sandbox.game\\\/en\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">The Sandbox<\\\/a>. L\\u2019achat de ces NFT permet aux propri\\u00e9taires d\\u2019avoir acc\\u00e8s \\u00e0 de nombreux avantages tels que des exp\\u00e9riences, des produits ou accessoires virtuels uniques. 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Nomm\\u00e9 \\u201cKipsta Barrio\\u201d, ce projet se focalise sur une gamme de baskets d\\u00e9di\\u00e9es au Street Football. Cette collection de NFT a notamment \\u00e9t\\u00e9 faite en collaboration avec le footballeur fran\\u00e7ais S\\u00e9an Garnier, une pointure dans le football freestyle. L\\u2019objectif \\u00e9tait donc de lier chaque paire \\u00e0 un NFT pr\\u00e9sent\\u00e9 sous forme de \\u201cgolden ticket\\u201d r\\u00e9cup\\u00e9rable sur Tezos. De plus, ces NFT sont accompagn\\u00e9s \\u201cd\\u2019exp\\u00e9riences personnalis\\u00e9es et exclusives\\u201d : l'id\\u00e9al pour les fans de football, de NFT et personnes friandes de nouvelles exp\\u00e9riences. L\\u2019enseigne de sport fran\\u00e7aise marque donc son entr\\u00e9e dans l\\u2019univers de la blockchain et des NFT tout en continuant sur sa lanc\\u00e9e en alliant exp\\u00e9rience num\\u00e9rique et physique. 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En effet, \\u00e9tant des actifs virtuels de collection, il est courant d\\u2019acheter, \\u00e9changer et vendre des NFT de la m\\u00eame fa\\u00e7on que le font les collectionneurs de sneakers. En effet, \\u00e9tant bloqu\\u00e9s sur la blockchain, ces titres de propri\\u00e9t\\u00e9 sont disponibles en faible quantit\\u00e9 afin de cr\\u00e9er de l'engouement autour de la paire et un sentiment d\\u2019exclusivit\\u00e9 lors de son acquisition.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Sorties en avril 2022, les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/opensea.io\\\/collection\\\/rtfkt-nike-cryptokicks\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">CryptoKicks<\\\/a> sont ces fameuses baskets num\\u00e9riques cr\\u00e9\\u00e9es par la marque. Ces \\u00e9ditions limit\\u00e9es sont personnalisables et peuvent ainsi \\u00eatre stylis\\u00e9es au go\\u00fbt de chacun. Vendues \\u00e0 plus de 10 000 $, ces paires de sneakers virtuelles ont trouv\\u00e9 leur public. La marque a \\u00e9galement d\\u00e9velopp\\u00e9 son propre m\\u00e9taverse au sein de Roblox, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.roblox.com\\\/nikeland\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nikeland<\\\/a>, afin que les acheteurs puissent par la suite \\u201cessayer\\u201d leur CryptoKicks. Cette plateforme est un espace de jeu vid\\u00e9o gratuit et totalement libre au sein duquel les joueurs peuvent participer \\u00e0 des mini-jeux. Les avatars peuvent notamment \\u00eatre habill\\u00e9s \\u00e0 la guise de chaque utilisateur via la boutique. Des v\\u00eatements et chaussures peuvent alors \\u00eatre achet\\u00e9s et notamment la paire de Nike. La marque a voulu proposer une offre compl\\u00e8te qualitative. 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