{"id":18567,"date":"2022-05-13T07:00:00","date_gmt":"2022-05-13T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=18567"},"modified":"2023-11-09T16:47:22","modified_gmt":"2023-11-09T16:47:22","slug":"interest-social-media-brand","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/interest-social-media-brand\/","title":{"rendered":"O valor de uma estrat\u00e9gia de comunica\u00e7\u00e3o social"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18567\" class=\"elementor elementor-18567\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0869e2a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0869e2a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27bea6a exad-glass-effect-no exad-sticky-section-no\" data-id=\"27bea6a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-791abca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"791abca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Passos a seguir para criar a sua estrat\u00e9gia para as redes sociais<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-97eb879 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"97eb879\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-26e1f99 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"26e1f99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a143d1 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3a143d1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3ed9cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3ed9cb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a28831 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a28831\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2e5ff4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e2e5ff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">As redes sociais est\u00e3o a tornar-se cada vez mais importantes na nossa vida quotidiana. Como lugar de interc\u00e2mbio, partilha, tend\u00eancias e inspira\u00e7\u00e3o, \u00e9 importante que as marcas adaptem a sua comunica\u00e7\u00e3o e implementem ac\u00e7\u00f5es digitais. Uma estrat\u00e9gia de marketing adaptada \u00e0s redes sociais deve, portanto, ser posta em pr\u00e1tica. Mas como \u00e9 que se cria uma estrat\u00e9gia de comunica\u00e7\u00e3o social? Em que consiste? E quais s\u00e3o as suas vantagens? N\u00f3s dizemos-lhe mais!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-05cf560 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"05cf560\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc967a3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fc967a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d3402e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d3402e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 uma estrat\u00e9gia de comunica\u00e7\u00e3o social?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-718ef9f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"718ef9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a992df0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a992df0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c592f6c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c592f6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min.jpg\" class=\"attachment-large size-large wp-image-2406038\" alt=\"estrat\u00e9gia para as redes sociais\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-768x768.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-12x12.jpg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bef4da4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bef4da4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f20848 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5f20848\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com mais de 4 mil milh\u00f5es de utilizadores activos, ou cerca de 55% da popula\u00e7\u00e3o mundial, as redes sociais tornaram-se um elemento-chave de desenvolvimento para as marcas. De facto, a comercializa\u00e7\u00e3o de um produto\/servi\u00e7o qualitativo e eficiente \u00e9 uma coisa, mas entregar a mensagem certa \u00e0s pessoas certas usando os meios certos \u00e9 igualmente importante! As empresas tiveram em conta este desafio e est\u00e3o a desenvolver a sua presen\u00e7a online, implementando uma estrat\u00e9gia coerente e eficaz de comunica\u00e7\u00e3o social.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17e5a6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b17e5a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Como lembrete, o termo social media refere-se \u00e0s plataformas digitais presentes na Internet e que permitem publicar conte\u00fados, interagir e trocar entre os utilizadores da Internet. Os meios de comunica\u00e7\u00e3o social s\u00e3o, portanto, um conjunto de plataformas sobre as quais s\u00e3o oferecidas numerosas fun\u00e7\u00f5es. As redes sociais s\u00e3o s\u00edtios especificamente dedicados a ligar os utilizadores entre si. Dependendo de cada rede social, certas caracter\u00edsticas ser\u00e3o mais proeminentes, tais como v\u00eddeos sobre <a style=\"color: #000000;\" href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>fotos\/videos\/est\u00f3rias sobre <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> ou postar em <a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> por exemplo. As redes sociais fazem, portanto, parte das redes sociais, mas s\u00e3o apenas uma parte das redes sociais, que tamb\u00e9m incluem blogs, f\u00f3runs, etc.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0a8cb32 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0a8cb32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99dfc3b exad-glass-effect-no exad-sticky-section-no\" data-id=\"99dfc3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b37563 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8b37563\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Porque \u00e9 importante a implementa\u00e7\u00e3o de uma estrat\u00e9gia de comunica\u00e7\u00e3o social?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b8438 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d1b8438\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O principal objectivo de uma estrat\u00e9gia de comunica\u00e7\u00e3o social \u00e9 destacar a sua marca, produtos e servi\u00e7os a fim de desenvolver a sua marca. De facto, a presen\u00e7a digital \u00e9 hoje em dia muito importante e necess\u00e1ria. Podem ent\u00e3o ser estabelecidos objectivos diferentes:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Criar uma comunidade\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aumento da visibilidade e sensibiliza\u00e7\u00e3o\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Venda dos seus produtos \/ servi\u00e7os<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Melhore a sua imagem de marca\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avaliar a sua posi\u00e7\u00e3o<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oferecer um servi\u00e7o qualitativo nas redes sociais<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">A implementa\u00e7\u00e3o de uma estrat\u00e9gia de comunica\u00e7\u00e3o social oferece, portanto, muitas vantagens. Ao melhorar a sua visibilidade e notoriedade, uma marca aumentar\u00e1 a sua popularidade e, por conseguinte, o seu campo de ac\u00e7\u00e3o. Por outro lado, ao criar uma comunidade e unir os utilizadores da Internet, a sua marca ganhar\u00e1 legitimidade. A estrat\u00e9gia das redes sociais tamb\u00e9m pode ajudar a alcan\u00e7ar os objectivos de tr\u00e1fego para o seu s\u00edtio web.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A cria\u00e7\u00e3o de uma estrat\u00e9gia de comunica\u00e7\u00e3o social oferece, portanto, muitos benef\u00edcios \u00e0s empresas, tanto do ponto de vista da organiza\u00e7\u00e3o e estrutura\u00e7\u00e3o das ac\u00e7\u00f5es como para medir o desempenho e a efic\u00e1cia das ac\u00e7\u00f5es realizadas: ideal!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-557742e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"557742e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d2c4db exad-glass-effect-no exad-sticky-section-no\" data-id=\"3d2c4db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6f2671 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"e6f2671\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2878aaa elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2878aaa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-197d749 exad-glass-effect-no exad-sticky-section-no\" data-id=\"197d749\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a943fd3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a943fd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quais s\u00e3o os passos a seguir para estabelecer uma estrat\u00e9gia eficaz de comunica\u00e7\u00e3o social?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-517d6c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"517d6c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59297b3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"59297b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d906410 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d906410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Modele-TOMSTER-min-q7xv49jr06lvfup8iv62fyfzgtb05rflo1inzbjuo8.jpg\" title=\"Modelo TOMSTER-min\" alt=\"Modelo TOMSTER\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e970242 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e970242\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-318681c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"318681c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Depois de ter desenvolvido a sua estrat\u00e9gia de marketing e comunica\u00e7\u00e3o, pode estabelecer a sua estrat\u00e9gia de comunica\u00e7\u00e3o social. Concentra-se nos seus objectivos de comunica\u00e7\u00e3o que requerem ac\u00e7\u00e3o nas redes sociais. Por exemplo, quer ganhar visibilidade e consci\u00eancia na Instagram, porque o seu alvo central est\u00e1 nesta rede social, a estrat\u00e9gia dos meios de comunica\u00e7\u00e3o social permitir-lhe-\u00e1 estabelecer as ac\u00e7\u00f5es a implementar de forma organizada, a fim de alcan\u00e7ar o seu objectivo!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7ec3c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a7ec3c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63cc266 exad-glass-effect-no exad-sticky-section-no\" data-id=\"63cc266\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afff76d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"afff76d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Alvo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144cbbb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"144cbbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A sua estrat\u00e9gia de marketing previamente estabelecida permite-lhe identificar claramente o seu alvo, ou seja, a quem deve ser dirigida a sua comunica\u00e7\u00e3o. \u00c9 agora tempo de refinar este alvo com informa\u00e7\u00f5es adicionais, tais como passatempos, h\u00e1bitos, personagens, tecnologias utilizadas... Esta \u00e9 a fase da Persona! Este car\u00e1cter imagin\u00e1rio permite-lhe fazer uma representa\u00e7\u00e3o mental do que o seu alvo t\u00edpico gostaria e assim fornecer solu\u00e7\u00f5es para os seus problemas.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Este \u00e9 um passo muito importante para conhecer o seu p\u00fablico do avesso para que possa falar com ele da melhor maneira poss\u00edvel. De facto, n\u00e3o criar\u00e1 o mesmo conte\u00fado em B2B como em B2C, ou dirigindo-se a uma audi\u00eancia de 18-25 anos ou de 45-65 anos, por exemplo. Esta etapa ajud\u00e1-lo-\u00e1 a identificar os meios mais adequados, os temas a abordar e o formato do conte\u00fado, a fim de atrair a aten\u00e7\u00e3o do seu p\u00fablico-alvo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ba5112 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2ba5112\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7206c67 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7206c67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mensagem<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ad653 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c1ad653\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9 necess\u00e1rio escolher cuidadosamente a mensagem que se pretende transmitir ao p\u00fablico-alvo. \u00c9 uma boa ideia efectuar previamente uma auditoria e uma avalia\u00e7\u00e3o comparativa. Isto permitir-lhe-\u00e1 ver o que j\u00e1 est\u00e1 a fazer nas redes sociais e, em seguida, fazer recomenda\u00e7\u00f5es sobre o que seria interessante p\u00f4r em pr\u00e1tica. A escolha dos temas \u00e9 muito importante para produzir conte\u00fados inovadores e de qualidade. Para afirmar a sua imagem de marca, \u00e9 necess\u00e1rio adoptar um tom adequado nos seus textos, a fim de atrair a aten\u00e7\u00e3o do seu alvo, despertar o seu interesse, provocar o desejo e lev\u00e1-lo a agir: \u00e9 o m\u00e9todo AIDA. Al\u00e9m disso, \u00e9 necess\u00e1rio criar conte\u00fados que correspondam \u00e0s expectativas dos utilizadores da Internet. A forma que a sua mensagem assume \u00e9, por conseguinte, importante. V\u00eddeo, carrossel, fotografia, hist\u00f3ria, filtro... Muitas coisas podem ser pensadas e implementadas. A realidade aumentada \u00e9 particularmente popular entre os utilizadores da Internet. Esta nova tecnologia oferece aos utilizadores da Web uma experi\u00eancia imersiva \u00fanica: um formato muito interessante que pode ser incorporado na sua linha editorial, por exemplo.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6506480 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6506480\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb75e49 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb75e49\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b6c61 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"52b6c61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Objectivos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b856baa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b856baa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A defini\u00e7\u00e3o de objectivos precisos \u00e9 muito importante. De facto, justificam as raz\u00f5es das suas ac\u00e7\u00f5es nas redes sociais: ganho de visibilidade, sensibiliza\u00e7\u00e3o, aumento do tr\u00e1fego, envolvimento, gera\u00e7\u00e3o de leads qualificados. Para tal, aconselhamo-lo a utilizar a t\u00e9cnica SMART. Os seus objectivos devem ser espec\u00edficos, mensur\u00e1veis, exequ\u00edveis, realistas e calendarizados. Seguindo este quadro, \u00e9 poss\u00edvel definir objectivos claros e precisos, a fim de estabelecer ac\u00e7\u00f5es eficazes e coerentes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2860aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"b2860aa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-471739a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"471739a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrat\u00e9gia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e5bec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"93e5bec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A utiliza\u00e7\u00e3o das redes sociais requer que estabele\u00e7a o seu plano de modo a p\u00f4r as suas ac\u00e7\u00f5es em pr\u00e1tica correctamente. Assim, \u00e9 interessante alternar as suas ac\u00e7\u00f5es para que elas se complementem. Por exemplo, pode partilhar conte\u00fados com o objectivo de unir uma comunidade, alternando com publica\u00e7\u00f5es que destaquem descontos e novos produtos.... Para gerar novas pistas. A estrat\u00e9gia permite-lhe assim criar um ecossistema digital completo com temas relevantes, um vocabul\u00e1rio adaptado e um tom coerente a fim de alcan\u00e7ar os seus objectivos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fc2f45 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc2f45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44ec464 exad-glass-effect-no exad-sticky-section-no\" data-id=\"44ec464\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87eedb7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"87eedb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tecnologias \/ Pontos de contacto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f243406 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f243406\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Com o seu p\u00fablico-alvo, objectivos, mensagem e estrat\u00e9gia global definidos, pode agora seleccionar os meios de comunica\u00e7\u00e3o social mais apropriados. O objectivo \u00e9 investir nas redes sociais que lhe permitir\u00e3o atingir o seu p\u00fablico-alvo e, por conseguinte, os seus potenciais clientes. Ao estar atento \u00e0s \u00faltimas not\u00edcias e tend\u00eancias, e com base nas necessidades e comportamentos do seu p\u00fablico-alvo, far\u00e1 a escolha mais apropriada entre os meios de comunica\u00e7\u00e3o social \u00e0 sua disposi\u00e7\u00e3o: blogue, Instagram, Facebook, Tik Tok, Snapchat...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac45bdb exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac45bdb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-820b3bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"820b3bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avaliar<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122a007 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"122a007\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uma vez que todas as ac\u00e7\u00f5es t\u00eam consequ\u00eancias, \u00e9 necess\u00e1rio avaliar as ac\u00e7\u00f5es realizadas, a fim de as ajustar, se necess\u00e1rio. \u00c9 portanto necess\u00e1rio analisar os KPI de acordo com o seu objectivo: o aumento de seguidores se desejar criar uma comunidade, a taxa de envolvimento de publica\u00e7\u00f5es para ver o interesse despertado pelo conte\u00fado ou o n\u00famero de cliques, por exemplo. A origem do tr\u00e1fego \u00e9 tamb\u00e9m interessante para ver se as publica\u00e7\u00f5es feitas aumentam o tr\u00e1fego.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-70536c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"70536c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ec7a97 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ec7a97\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-606532d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"606532d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recursos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36a47d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f36a47d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a0<\/strong><span style=\"font-weight: 400;\">Finalmente, \u00e9 necess\u00e1rio determinar os recursos de que necessitar\u00e1 para estabelecer a sua estrat\u00e9gia de comunica\u00e7\u00e3o social. Or\u00e7amento, prazos, compet\u00eancias internas, pessoal... Todos estes factores devem ser tidos em conta a fim de tomar decis\u00f5es adaptadas aos seus objectivos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-caaef8b exad-glass-effect-no exad-sticky-section-no\" data-id=\"caaef8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1a3a6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ba1a3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A implementa\u00e7\u00e3o de uma estrat\u00e9gia de comunica\u00e7\u00e3o social \u00e9, portanto, um processo gradual que segue diferentes fases. Os meios de comunica\u00e7\u00e3o social s\u00e3o um meio de express\u00e3o muito interessante para integrar na sua comunica\u00e7\u00e3o, particularmente ao pensar na sua relev\u00e2ncia, caracter\u00edsticas e impacto de antem\u00e3o. O modelo TOMSTER ir\u00e1 ajud\u00e1-lo a implementar a sua estrat\u00e9gia de comunica\u00e7\u00e3o social da melhor forma poss\u00edvel, ajustando-a ao mesmo tempo de acordo com os resultados. Agora que sabe como implementar uma estrat\u00e9gia, pode come\u00e7ar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Passos a seguir para criar a sua estrat\u00e9gia de redes sociais Contacte-nos As redes sociais s\u00e3o cada vez mais importantes no nosso quotidiano. Enquanto espa\u00e7o de troca e partilha de ideias, tend\u00eancias e inspira\u00e7\u00e3o, \u00e9 importante que as marcas adaptem a sua comunica\u00e7\u00e3o e implementem iniciativas digitais. Uma estrat\u00e9gia de marketing adaptada \u00e0s redes sociais [...]<\/p>","protected":false},"author":1,"featured_media":470622,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-18567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"","_oembed_2329a75ed2dc161617cfdc5959b195ae":"","_oembed_235c9b334844555bcb20b31adb6871a6":"","_oembed_24f7a3d176998f500bdd06576764c72e":"<iframe title=\"Pizza Hut brings arcade game Pac Man to life on a pizza box\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5k6D5FSjusc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_2aad5e6ac3626f9bbb9d60c3de6a95a4":"","_oembed_2ba49e38fdc949074d9f6a97c523cc9d":"","_oembed_3c7859dc85d46600880635f919400b9a":"<iframe title=\"WebXR Experiments: AR and VR made for the web\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ttDyimAk88Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_4749525b170905627f44a7746f1a7d88":"","_oembed_4c54929ac1b6592d72828757d5e5893a":"","_oembed_4cbe0206028ed558fb333da0be36a8c8":"","_oembed_505358fd5e0933f205f561274e3414fc":"","_oembed_54c55e3f542c47da742c732515998a4e":"","_oembed_556bd7b3003c86d4faaf776a957c08c8":"","_oembed_557e9459c07e1f477386c64f74a05439":"","_oembed_5625aa6f7c33da95707e65126528ccf7":"","_oembed_59ca591c7658e934a2236f4b5b52ccea":"<iframe title=\"Google d\u00e9ploie ses armes dans le secteur de la r\u00e9alit\u00e9 augment\u00e9e\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/F_C_DgLNkhE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_6221688a397b060677337ecd31aebfe3":"","_oembed_63ca3a25b1e145444b553c317c007240":"","_oembed_64bf16e4f6088d5fb5447a248f11b897":"","_oembed_68855bf9ba91f5e92ed99a78c5bd9086":"<iframe title=\"Stranger Things World Lens\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QehwOg6n3JQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_68b6da5c9dc987d55f82c701b2160a59":"","_oembed_6b04b8c3dc3b34b46af3571d3c559540":"","_oembed_6e60995708a5f446c98b0db0c0410378":"","_oembed_72a4eb3f6e89b9f56e22e43c217c54b7":"","_oembed_72a8f9c47c7c0682dd529b459bd759e5":"","_oembed_73b51e78e5e5eaec4e11d15bf8dcd4f7":"","_oembed_7bb0363f1d330f8850cf2e3c7b970bd5":"<iframe title=\"Pepsi Max&#039;s Bus Shelter commercial explained - Click - BBC News\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/V5bC4hnrPkg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_8099de3d4816802901a2797670ce202e":"<iframe title=\"Pizza Hut x Bosh\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/O2zNjoQ7OI0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_825c9c57fa13dc74a679c976e65db211":"","_oembed_826e90979c1e30ab645ec16ebf3c17fc":"","_oembed_85e23c5fb9186a34e2e6e56a576ac3d4":"","_oembed_8780b6ae78841c839dece01a258eff85":"","_oembed_87e8fcc1ecb4cd6a60c9acf7e01e7180":"","_oembed_891d1b8607a44861ac79a8bcec7dfa73":"","_oembed_8b9077ba7aa5ef97e09ba2afc7f8b341":"","_oembed_8e1178d62ca7f5ffc7aefd977c257ab8":"","_oembed_94b96c931893774c218d36c22fc258a5":"<iframe title=\"Lay\u2019s\u00ae a le plaisir de te pr\u00e9senter la Crispy Puffer Jacket!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FXSuTbGhBBo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_9c6953b2c7b13e7488be524fde1e07b6":"","_oembed_9d3a251c645b0f546739b1f7fd886c86":"","_oembed_9db10ec3423e2719b773ef814cc826fc":"","_oembed_9ff4c278e518a3598aa51364d3df35ad":"<iframe title=\"Tuto r\u00e9alit\u00e9 augment\u00e9e Catalogue Jou\u00e9Club 2019\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Rhhp2RJtkAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_ab55bc51dbc59be9d73f934f0a91b6bb":"","_oembed_abe20c78dcc3e710669efcad23bf1d11":"","_oembed_b08d32d25fdaa3857089f0d62e1544f1":"","_oembed_b390d29659ce26650caeacc0a081e2ac":"","_oembed_ba442c0c7b4e8b29fa2e268cc62dfc63":"","_oembed_be3b6715c1140bbd5ca0f2fbe01a82be":"<iframe title=\"One of the most innovative Augmented Reality ADs - &quot;Burn That Ad&quot; by Burger King\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nGU3Z-1zwDM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_bead4a1599fb92348098d41772cfd2e9":"","_oembed_c798e4759b1269b9726a5635bdcfd294":"","_oembed_cdee5d2ccb4b72861f40bf7b0a49c787":"","_oembed_d381323909fc29f061b0130598655411":"","_oembed_d7cfdf1430463c01fb54d5a276b84677":"","_oembed_db145f92fc9f05142cdad6ba531e86f0":"","_oembed_dc7020fa6b2f70279eabdfbd4b626536":"","_oembed_dda6f56c64ca226dc719a923801b428d":"","_oembed_de49de54ba49959fd59cdf9011a6f340":"","_oembed_e2ba93bcd434ed874979ce94ac92bd10":"","_oembed_f29eeae3da2c475ef69933d1be546969":"","_oembed_f42901a5f1106e86bcf7a11959ec43c6":"","_oembed_f489b75b257c506d64da24977bcd9182":"<iframe title=\"Introducing Local Lenses | Snap Partner Summit 2020\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4jA1RM5_WMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_f4c1a833ac9e5899589977fdb6f5bf2a":"","_oembed_f4de8ede679f4a4c1db630d80dfcc9cd":"","_oembed_f5a7f7b518d49d1574843ae66b002314":"","_oembed_fab9b9c3e902a194f6696181a17da817":"","_oembed_fc7eff42093b9cb936bc0e475f7d078c":"<iframe title=\"WebXR Experiments: AR and VR made for the web\" width=\"238\" height=\"134\" src=\"https:\/\/www.youtube.com\/embed\/ttDyimAk88Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_ff4208306ebf7fbc9b89fc89854ba0bd":"","_oembed_time_03d885375ad6453f1fe115961a86cc4a":"","_oembed_time_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_time_064a0419bb564377dbdb3201f568c408":"","_oembed_time_0d357a831bfcea92be3b5565c083b836":"","_oembed_time_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_time_19080feaefc74a1cbc2e299463544704":"","_oembed_time_1b36688543d4d62a4a94550f822b61eb":"","_oembed_time_1b8bc1db4b0141814d3e2b44b387643d":"1619010015","_oembed_time_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_time_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_time_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_time_218af4a3dee8d3451730883eb225f792":"","_oembed_time_227c3f890c3864d9e6a1fdb10c66e97c":"","_oembed_time_2329a75ed2dc161617cfdc5959b195ae":"","_oembed_time_235c9b334844555bcb20b31adb6871a6":"","_oembed_time_24f7a3d176998f500bdd06576764c72e":"1640943186","_oembed_time_2aad5e6ac3626f9bbb9d60c3de6a95a4":"","_oembed_time_2ba49e38fdc949074d9f6a97c523cc9d":"","_oembed_time_3c7859dc85d46600880635f919400b9a":"1618474938","_oembed_time_4749525b170905627f44a7746f1a7d88":"","_oembed_time_4c54929ac1b6592d72828757d5e5893a":"","_oembed_time_4cbe0206028ed558fb333da0be36a8c8":"","_oembed_time_54c55e3f542c47da742c732515998a4e":"","_oembed_time_556bd7b3003c86d4faaf776a957c08c8":"","_oembed_time_557e9459c07e1f477386c64f74a05439":"","_oembed_time_5625aa6f7c33da95707e65126528ccf7":"","_oembed_time_59ca591c7658e934a2236f4b5b52ccea":"1618576978","_oembed_time_6221688a397b060677337ecd31aebfe3":"","_oembed_time_63ca3a25b1e145444b553c317c007240":"","_oembed_time_64bf16e4f6088d5fb5447a248f11b897":"","_oembed_time_68855bf9ba91f5e92ed99a78c5bd9086":"1640943186","_oembed_time_68b6da5c9dc987d55f82c701b2160a59":"","_oembed_time_6b04b8c3dc3b34b46af3571d3c559540":"","_oembed_time_6e60995708a5f446c98b0db0c0410378":"","_oembed_time_72a4eb3f6e89b9f56e22e43c217c54b7":"","_oembed_time_72a8f9c47c7c0682dd529b459bd759e5":"","_oembed_time_73b51e78e5e5eaec4e11d15bf8dcd4f7":"","_oembed_time_7bb0363f1d330f8850cf2e3c7b970bd5":"1640943186","_oembed_time_8099de3d4816802901a2797670ce202e":"1641458965","_oembed_time_825c9c57fa13dc74a679c976e65db211":"","_oembed_time_826e90979c1e30ab645ec16ebf3c17fc":"","_oembed_time_85e23c5fb9186a34e2e6e56a576ac3d4":"","_oembed_time_8780b6ae78841c839dece01a258eff85":"","_oembed_time_87e8fcc1ecb4cd6a60c9acf7e01e7180":"","_oembed_time_891d1b8607a44861ac79a8bcec7dfa73":"","_oembed_time_8b9077ba7aa5ef97e09ba2afc7f8b341":"","_oembed_time_8e1178d62ca7f5ffc7aefd977c257ab8":"","_oembed_time_94b96c931893774c218d36c22fc258a5":"1643706842","_oembed_time_9c6953b2c7b13e7488be524fde1e07b6":"","_oembed_time_9d3a251c645b0f546739b1f7fd886c86":"","_oembed_time_9db10ec3423e2719b773ef814cc826fc":"","_oembed_time_9ff4c278e518a3598aa51364d3df35ad":"1617178289","_oembed_time_ab55bc51dbc59be9d73f934f0a91b6bb":"","_oembed_time_abe20c78dcc3e710669efcad23bf1d11":"","_oembed_time_b08d32d25fdaa3857089f0d62e1544f1":"","_oembed_time_b390d29659ce26650caeacc0a081e2ac":"","_oembed_time_ba442c0c7b4e8b29fa2e268cc62dfc63":"","_oembed_time_be3b6715c1140bbd5ca0f2fbe01a82be":"1640943186","_oembed_time_bead4a1599fb92348098d41772cfd2e9":"","_oembed_time_c798e4759b1269b9726a5635bdcfd294":"","_oembed_time_cdee5d2ccb4b72861f40bf7b0a49c787":"","_oembed_time_d381323909fc29f061b0130598655411":"","_oembed_time_d7cfdf1430463c01fb54d5a276b84677":"","_oembed_time_db145f92fc9f05142cdad6ba531e86f0":"","_oembed_time_dc7020fa6b2f70279eabdfbd4b626536":"","_oembed_time_dda6f56c64ca226dc719a923801b428d":"","_oembed_time_de49de54ba49959fd59cdf9011a6f340":"","_oembed_time_e2ba93bcd434ed874979ce94ac92bd10":"","_oembed_time_f29eeae3da2c475ef69933d1be546969":"","_oembed_time_f42901a5f1106e86bcf7a11959ec43c6":"","_oembed_time_f489b75b257c506d64da24977bcd9182":"1618395666","_oembed_time_f4c1a833ac9e5899589977fdb6f5bf2a":"","_oembed_time_f5a7f7b518d49d1574843ae66b002314":"","_oembed_time_fab9b9c3e902a194f6696181a17da817":"","_oembed_time_fc7eff42093b9cb936bc0e475f7d078c":"1618474896","_oembed_time_ff4208306ebf7fbc9b89fc89854ba0bd":"","_pingme":null,"_seopress_robots_primary_cat":"none","_wp_desired_post_slug":"","article-20650-author":"Sarah Mainchain","article-20650-author-fieldtype":"custom-field","article-20650-author-url":"author_url","article-20650-author-url-fieldtype":"global-field","article-20650-description":"Le digital est aujourd'hui au centre du d\u00e9veloppement des marques. Mais alors comment \u00e9tablir une strat\u00e9gie social media ? Et quelles sont les \u00e9tapes ?","article-20650-description-fieldtype":"custom-field","article-20650-image":"18705","article-20650-image-fieldtype":"custom-field","article-20650-main-entity":"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/interet-social-media-strategie\/","article-20650-main-entity-fieldtype":"custom-field","article-20650-modified-date":"post_modified","article-20650-modified-date-fieldtype":"global-field","article-20650-name":"Comment faire une strat\u00e9gie social media ? - By Filter Maker","article-20650-name-fieldtype":"custom-field","article-20650-orgnization-name":"blogname","article-20650-orgnization-name-fieldtype":"global-field","article-20650-published-date":"2022-05-13 12:00 AM","article-20650-published-date-fieldtype":"custom-field","article-20650-schema-type":"BlogPosting","article-20650-schema-type-fieldtype":"global-field","article-20650-site-logo":"11384","article-20650-site-logo-fieldtype":"custom-field","enclosure":"","how-to-24049-description":"","how-to-24049-description-fieldtype":"","how-to-24049-name":"","how-to-24049-name-fieldtype":"","how-to-24049-steps":"","how-to-24049-steps-fieldtype":"","how-to-24049-supply":"","how-to-24049-supply-fieldtype":"","how-to-24049-tool":"","how-to-24049-tool-fieldtype":"","how-to-24049-total-time":"","how-to-24049-total-time-fieldtype":"","how-to-24738-description":"","how-to-24738-description-fieldtype":"","how-to-24738-name":"","how-to-24738-name-fieldtype":"","how-to-24738-steps":"","how-to-24738-steps-fieldtype":"","how-to-24738-supply":"","how-to-24738-supply-fieldtype":"","how-to-24738-tool":"","how-to-24738-tool-fieldtype":"","how-to-24738-total-time":"","how-to-24738-total-time-fieldtype":"","product-24044-avail":"","product-24044-avail-fieldtype":"","product-24044-brand-name":"","product-24044-brand-name-fieldtype":"","product-24044-currency":"","product-24044-currency-fieldtype":"","product-24044-description":"","product-24044-description-fieldtype":"","product-24044-image":"","product-24044-image-fieldtype":"","product-24044-mpn":"","product-24044-mpn-fieldtype":"","product-24044-name":"","product-24044-name-fieldtype":"","product-24044-price":"","product-24044-price-fieldtype":"","product-24044-price-valid-until":"","product-24044-price-valid-until-fieldtype":"","product-24044-product-review":"","product-24044-product-review-fieldtype":"","product-24044-rating":"","product-24044-rating-fieldtype":"","product-24044-review-count":"","product-24044-review-count-fieldtype":"","product-24044-sku":"","product-24044-sku-fieldtype":"","product-24044-url":"","product-24044-url-fieldtype":"","rank_math_description":"D\u00e9couvrez 5 \u00e9tapes pour cr\u00e9er un filtre Snapchat gr\u00e2ce au logiciel Lens Studio ! ","rank_math_focus_keyword":"cr\u00e9er un filtre Snapchat,lens studio","rank_math_internal_links_processed":"1","rank_math_pillar_content":"","rank_math_primary_category":"37","rank_math_seo_score":"80","rank_math_title":"5 \u00e9tapes pour cr\u00e9er un filtre Snapchat","saswp_article_image_20412_detail":"","saswp_article_organization_logo_20412_detail":"","saswp_modify_this_schema_20412":"","_backorders":null,"_crosssell_ids":null,"_download_expiry":null,"_download_limit":null,"_downloadable":null,"_manage_stock":null,"_price":null,"_product_version":null,"_regular_price":null,"_sold_individually":null,"_stock":null,"_stock_status":null,"_tax_class":null,"_tax_status":null,"_virtual":null,"_wc_average_rating":null,"_wc_review_count":null,"_wsform_woocommerce_meta_data":null,"total_sales":null,"data_group_array":null,"saswp_article_author_description_20412":null,"saswp_article_author_name_20412":null,"saswp_article_author_type_20412":null,"saswp_article_author_url_20412":null,"saswp_article_body_20412":null,"saswp_article_date_modified_20412":null,"saswp_article_date_published_20412":null,"saswp_article_description_20412":null,"saswp_article_editor_name_20412":null,"saswp_article_headline_20412":null,"saswp_article_image_20412":null,"saswp_article_inlanguage_20412":null,"saswp_article_keywords_20412":null,"saswp_article_main_entity_of_page_20412":null,"saswp_article_organization_logo_20412":null,"saswp_article_organization_name_20412":null,"saswp_article_section_20412":null,"saswp_article_url_20412":null,"saswp_attached_collection":null,"saswp_attahced_reviews":null,"saswp_business_type":null,"saswp_custom_meta_field":null,"saswp_enable_itemlist_schema":null,"saswp_enable_speakable_schema":null,"saswp_event_type":null,"saswp_fixed_image":null,"saswp_fixed_text":null,"saswp_item_list_custom":null,"saswp_item_list_tags":null,"saswp_itemlist_item_type":null,"saswp_meta_list_val":null,"saswp_review_item_reviewed_20412":null,"saswp_taxonomy_term":null,"schema_options":null,"schema_type":null,"_schema_article_type":null,"_schema_categories":null,"_schema_post_types":null,"_schema_type":null,"data":null,"user_id":null,"user_ip":null,"user_login":null,"_billing_address_1":null,"_billing_address_2":null,"_billing_address_index":null,"_billing_city":null,"_billing_company":null,"_billing_country":null,"_billing_email":null,"_billing_first_name":null,"_billing_last_name":null,"_billing_phone":null,"_billing_postcode":null,"_cart_hash":null,"_completed_date":null,"_created_via":null,"_customer_ip_address":null,"_customer_user":null,"_customer_user_agent":null,"_date_completed":null,"_date_paid":null,"_download_permissions_granted":null,"_new_order_email_sent":null,"_order_key":null,"_order_stock_reduced":null,"_paid_date":null,"_payment_method":null,"_payment_method_title":null,"_recorded_coupon_usage_counts":null,"_recorded_sales":null,"_shipping_address_index":null,"_stripe_charge_captured":null,"_stripe_currency":null,"_stripe_customer_id":null,"_stripe_fee":null,"_stripe_intent_id":null,"_stripe_net":null,"_stripe_refund_id":null,"_stripe_source_id":null,"_transaction_id":null,"_xlwcty_thankyou_page":null,"is_vat_exempt":null,"trp_language":null,"_refund_amount":null,"_refund_reason":null,"_refunded_by":null,"_refunded_payment":null,"_wpcode_auto_insert":null,"_wpcode_auto_insert_number":null,"_wpcode_conditional_logic":null,"_wpcode_conditional_logic_enabled":null,"_wpcode_library_id":null,"_wpcode_library_version":null,"_wpcode_location_extra":null,"_wpcode_note":null,"_wpcode_priority":null,"_xlwcty_additional_info_border_color":null,"_xlwcty_additional_info_border_style":null,"_xlwcty_additional_info_border_width":null,"_xlwcty_additional_info_component_bg":null,"_xlwcty_additional_info_enable":null,"_xlwcty_builder_layout":null,"_xlwcty_builder_template":null,"_xlwcty_chosen_order_preview":null,"_xlwcty_customer_information_after_customer_information_desc_alignment":null,"_xlwcty_customer_information_after_heading_desc_alignment":null,"_xlwcty_customer_information_border_color":null,"_xlwcty_customer_information_border_style":null,"_xlwcty_customer_information_border_width":null,"_xlwcty_customer_information_component_bg":null,"_xlwcty_customer_information_enable":null,"_xlwcty_customer_information_heading":null,"_xlwcty_customer_information_heading_alignment":null,"_xlwcty_customer_information_heading_font_size":null,"_xlwcty_customer_information_layout":null,"_xlwcty_customer_information_show_billing":null,"_xlwcty_customer_information_show_shipping":null,"_xlwcty_google_map_address":null,"_xlwcty_google_map_border_color":null,"_xlwcty_google_map_border_style":null,"_xlwcty_google_map_border_width":null,"_xlwcty_google_map_built_in_icon":null,"_xlwcty_google_map_component_bg":null,"_xlwcty_google_map_desc_alignment":null,"_xlwcty_google_map_enable":null,"_xlwcty_google_map_heading_alignment":null,"_xlwcty_google_map_heading_font_size":null,"_xlwcty_google_map_icon":null,"_xlwcty_google_map_marker_text":null,"_xlwcty_google_map_style":null,"_xlwcty_google_map_zoom_level":null,"_xlwcty_image_border_color_1":null,"_xlwcty_image_border_style_1":null,"_xlwcty_image_border_width_1":null,"_xlwcty_image_btn_bg_color_1":null,"_xlwcty_image_btn_color_1":null,"_xlwcty_image_btn_font_size_1":null,"_xlwcty_image_btn_link_1":null,"_xlwcty_image_btn_text_1":null,"_xlwcty_image_component_bg_1":null,"_xlwcty_image_desc_alignment_1":null,"_xlwcty_image_enable_1":null,"_xlwcty_image_heading_alignment_1":null,"_xlwcty_image_heading_font_size_1":null,"_xlwcty_image_img_cont_ratio_1":null,"_xlwcty_image_img_l_link_1":null,"_xlwcty_image_img_r_link_1":null,"_xlwcty_image_layout_1":null,"_xlwcty_image_show_btn_1":null,"_xlwcty_is_default":null,"_xlwcty_menu_order":null,"_xlwcty_order_built_in":null,"_xlwcty_order_built_in_color":null,"_xlwcty_order_details_after_heading_desc_alignment":null,"_xlwcty_order_details_below_order_table_desc_alignment":null,"_xlwcty_order_details_border_color":null,"_xlwcty_order_details_border_style":null,"_xlwcty_order_details_border_width":null,"_xlwcty_order_details_component_bg":null,"_xlwcty_order_details_display_images":null,"_xlwcty_order_details_downloads":null,"_xlwcty_order_details_enable":null,"_xlwcty_order_details_heading":null,"_xlwcty_order_details_heading_alignment":null,"_xlwcty_order_details_heading_font_size":null,"_xlwcty_order_details_layout":null,"_xlwcty_order_enable":null,"_xlwcty_order_heading1":null,"_xlwcty_order_heading1_color":null,"_xlwcty_order_heading1_font_size":null,"_xlwcty_order_heading2":null,"_xlwcty_order_heading2_color":null,"_xlwcty_order_heading2_font_size":null,"_xlwcty_order_icon":null,"_xlwcty_simple_text_alignment_1":null,"_xlwcty_simple_text_border_color_1":null,"_xlwcty_simple_text_border_style_1":null,"_xlwcty_simple_text_border_width_1":null,"_xlwcty_simple_text_component_bg_1":null,"_xlwcty_simple_text_enable_1":null,"_xlwcty_simple_text_heading_alignment_1":null,"_xlwcty_simple_text_heading_font_size_1":null,"_xlwcty_simple_text_text_1":null,"_xlwcty_text_border_color_1":null,"_xlwcty_text_border_style_1":null,"_xlwcty_text_border_width_1":null,"_xlwcty_text_component_bg_1":null,"_xlwcty_text_enable_1":null,"_xlwcty_text_heading_alignment_1":null,"_xlwcty_text_heading_font_size_1":null,"_xlwcty_video_border_color_1":null,"_xlwcty_video_border_style_1":null,"_xlwcty_video_border_width_1":null,"_xlwcty_video_btn_bg_color_1":null,"_xlwcty_video_btn_color_1":null,"_xlwcty_video_btn_font_size_1":null,"_xlwcty_video_btn_link_1":null,"_xlwcty_video_btn_text_1":null,"_xlwcty_video_component_bg_1":null,"_xlwcty_video_desc_alignment_1":null,"_xlwcty_video_enable_1":null,"_xlwcty_video_heading_alignment_1":null,"_xlwcty_video_heading_font_size_1":null,"_xlwcty_video_show_btn_1":null,"_xlwcty_video_src_1":null,"xlwcty_rule":null,"_email_backgroundColor_settings":null,"_email_title_billing":null,"_email_title_shipping":null,"_yaymail_elements":null,"_yaymail_email_backgroundColor_settings":null,"_yaymail_email_order_item_download_title":null,"_yaymail_email_order_item_title":null,"_yaymail_email_textLinkColor_settings":null,"_yaymail_status":null,"_yaymail_template":null,"_edit_last":"13","_edit_lock":"1699548421:3","_trp_automatically_translated_slug_it_IT":"","_wp_old_slug":"snap-camera-twitch","ekit_post_views_count":"544","__elementor_forms_snapshot":null,"_aioseo_description":"Le digital est aujourd'hui au centre du d\u00e9veloppement des marques. Mais alors comment \u00e9tablir une strat\u00e9gie social media ? Et quelles sont les \u00e9tapes ?","_aioseo_keywords":"","_aioseo_og_article_section":"","_aioseo_og_article_tags":"","_aioseo_og_description":"","_aioseo_og_title":"","_aioseo_title":"Comment faire une strat\u00e9gie social media ? - By Filter Maker","_aioseo_twitter_description":"","_aioseo_twitter_title":"","_bsf_item_review_type":"","_bsf_post_type":"","_cmplz_scanned_post":"1","_elementor_controls_usage":{"heading":{"count":11,"control_percent":2,"controls":{"content":{"section_title":{"title":11,"align":1,"header_size":8}},"style":{"section_title_style":{"title_color":11,"typography_typography":11,"typography_font_family":11,"typography_font_size":11,"typography_font_weight":11}},"advanced":{"_section_style":{"_margin":1}}}},"button":{"count":1,"control_percent":4,"controls":{"content":{"section_button":{"text":1,"align":1,"size":1,"link":1,"align_mobile":1}},"style":{"section_style":{"typography_typography":1,"typography_font_family":1,"typography_font_weight":1,"button_text_color":1,"background_color":1,"hover_animation":1,"border_border":1,"border_width":1,"border_color":1,"border_radius":1}}}},"column":{"count":19,"control_percent":0,"controls":{"layout":{"layout":{"_inline_size":19,"space_between_widgets":1,"content_position":3,"align":1}},"advanced":{"_section_responsive":{"hide_mobile":1},"section_advanced":{"margin":9}},"style":{"section_style":{"background_background":8,"background_color":8},"section_border":{"border_border":8,"border_width":8,"border_color":8,"border_radius":8}}}},"section":{"count":13,"control_percent":1,"controls":{"style":{"section_background":{"background_background":1,"background_color":1},"section_border":{"border_border":3,"border_width":3,"border_color":3,"border_radius":1}},"advanced":{"section_advanced":{"margin":8}},"layout":{"section_structure":{"structure":6}}}},"text-editor":{"count":13,"control_percent":2,"controls":{"content":{"section_editor":{"editor":13,"column_gap":1}},"style":{"section_style":{"text_color":6,"typography_typography":13,"typography_font_family":13,"typography_font_size":6,"typography_font_weight":13}},"advanced":{"_section_style":{"_padding":2,"_margin":1},"_section_background":{"_background_background":2,"_background_color":2},"_section_border":{"_border_border":2,"_border_width":2,"_border_color":2,"_border_radius":2}}}},"image":{"count":2,"control_percent":1,"controls":{"content":{"section_image":{"image":2,"image_size":1,"image_custom_dimension":1}},"advanced":{"_section_style":{"_margin":1}}}},"shortcode":{"count":1,"control_percent":0,"controls":{"content":{"section_shortcode":{"shortcode":1}}}}},"_elementor_css":{"time":1751525867,"fonts":["Work Sans"],"icons":[""],"dynamic_elements_ids":[],"status":"inline","0":"","css":".elementor-18567 .elementor-element.elementor-element-0869e2a:not(.elementor-motion-effects-element-type-background), .elementor-18567 .elementor-element.elementor-element-0869e2a > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FDC902;}.elementor-18567 .elementor-element.elementor-element-0869e2a{border-style:solid;border-width:0px 0px 2px 0px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;}.elementor-18567 .elementor-element.elementor-element-0869e2a, .elementor-18567 .elementor-element.elementor-element-0869e2a > .elementor-background-overlay{border-radius:0px 0px 0px 0px;}.elementor-18567 .elementor-element.elementor-element-0869e2a > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-bc-flex-widget .elementor-18567 .elementor-element.elementor-element-27bea6a.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18567 .elementor-element.elementor-element-27bea6a.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18567 .elementor-element.elementor-element-27bea6a.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18567 .elementor-element.elementor-element-27bea6a > .elementor-element-populated{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:30px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18567 .elementor-element.elementor-element-27bea6a > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-18567 .elementor-element.elementor-element-791abca > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-18567 .elementor-element.elementor-element-791abca{text-align:left;}.elementor-18567 .elementor-element.elementor-element-791abca .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:42px;font-weight:400;color:#000000;}.elementor-18567 .elementor-element.elementor-element-26e1f99 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-18567 .elementor-element.elementor-element-3a143d1 .elementor-button{background-color:#FFFFFF;font-family:\"Work Sans\", Sans-serif;font-weight:500;fill:#000000;color:#000000;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:76px 76px 76px 76px;}.elementor-18567 .elementor-element.elementor-element-3ed9cb9{margin-top:20px;margin-bottom:0px;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-18567 .elementor-element.elementor-element-e2e5ff4{column-gap:0px;font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-18567 .elementor-element.elementor-element-05cf560{margin-top:20px;margin-bottom:0px;}.elementor-18567 .elementor-element.elementor-element-8d3402e .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:38px;font-weight:400;color:#000000;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-bc-flex-widget .elementor-18567 .elementor-element.elementor-element-bef4da4.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18567 .elementor-element.elementor-element-bef4da4.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18567 .elementor-element.elementor-element-5f20848 > .elementor-widget-container{background-color:#90A8ED;padding:10px 10px 10px 10px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:5px 5px 5px 5px;}.elementor-18567 .elementor-element.elementor-element-5f20848{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-18567 .elementor-element.elementor-element-b17e5a6{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-18567 .elementor-element.elementor-element-0a8cb32{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:50px;margin-bottom:0px;}.elementor-18567 .elementor-element.elementor-element-8b37563 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:38px;font-weight:400;color:#000000;}.elementor-18567 .elementor-element.elementor-element-d1b8438{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-18567 .elementor-element.elementor-element-2878aaa{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:50px;margin-bottom:0px;}.elementor-18567 .elementor-element.elementor-element-a943fd3 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:38px;font-weight:400;color:#000000;}.elementor-18567 .elementor-element.elementor-element-d906410 > .elementor-widget-container{margin:2px 2px 2px 2px;}.elementor-bc-flex-widget .elementor-18567 .elementor-element.elementor-element-e970242.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18567 .elementor-element.elementor-element-e970242.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18567 .elementor-element.elementor-element-318681c > .elementor-widget-container{background-color:#90A8ED;padding:10px 10px 10px 10px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:5px 5px 5px 5px;}.elementor-18567 .elementor-element.elementor-element-318681c{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-18567 .elementor-element.elementor-element-a7ec3c1{margin-top:15px;margin-bottom:15px;}.elementor-18567 .elementor-element.elementor-element-63cc266:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18567 .elementor-element.elementor-element-63cc266 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#27A094;}.elementor-18567 .elementor-element.elementor-element-63cc266 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 10px 0px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-18567 .elementor-element.elementor-element-63cc266 > .elementor-element-populated, .elementor-18567 .elementor-element.elementor-element-63cc266 > .elementor-element-populated > .elementor-background-overlay, .elementor-18567 .elementor-element.elementor-element-63cc266 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18567 .elementor-element.elementor-element-63cc266 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18567 .elementor-element.elementor-element-afff76d .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:23px;font-weight:500;color:#000000;}.elementor-18567 .elementor-element.elementor-element-144cbbb{font-family:\"Work Sans\", Sans-serif;font-weight:400;}.elementor-18567 .elementor-element.elementor-element-2ba5112:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18567 .elementor-element.elementor-element-2ba5112 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#27A094;}.elementor-18567 .elementor-element.elementor-element-2ba5112 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 10px 0px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-18567 .elementor-element.elementor-element-2ba5112 > .elementor-element-populated, .elementor-18567 .elementor-element.elementor-element-2ba5112 > .elementor-element-populated > .elementor-background-overlay, .elementor-18567 .elementor-element.elementor-element-2ba5112 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18567 .elementor-element.elementor-element-2ba5112 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18567 .elementor-element.elementor-element-7206c67 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:23px;font-weight:500;color:#000000;}.elementor-18567 .elementor-element.elementor-element-c1ad653{font-family:\"Work Sans\", Sans-serif;font-weight:400;}.elementor-18567 .elementor-element.elementor-element-6506480{margin-top:20px;margin-bottom:0px;}.elementor-18567 .elementor-element.elementor-element-bb75e49:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18567 .elementor-element.elementor-element-bb75e49 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#27A094;}.elementor-18567 .elementor-element.elementor-element-bb75e49 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 10px 0px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-18567 .elementor-element.elementor-element-bb75e49 > .elementor-element-populated, .elementor-18567 .elementor-element.elementor-element-bb75e49 > .elementor-element-populated > .elementor-background-overlay, .elementor-18567 .elementor-element.elementor-element-bb75e49 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18567 .elementor-element.elementor-element-bb75e49 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18567 .elementor-element.elementor-element-52b6c61 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:23px;font-weight:500;color:#000000;}.elementor-18567 .elementor-element.elementor-element-b856baa{font-family:\"Work Sans\", Sans-serif;font-weight:400;}.elementor-18567 .elementor-element.elementor-element-b2860aa:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18567 .elementor-element.elementor-element-b2860aa > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#27A094;}.elementor-18567 .elementor-element.elementor-element-b2860aa > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 10px 0px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-18567 .elementor-element.elementor-element-b2860aa > .elementor-element-populated, .elementor-18567 .elementor-element.elementor-element-b2860aa > .elementor-element-populated > .elementor-background-overlay, .elementor-18567 .elementor-element.elementor-element-b2860aa > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18567 .elementor-element.elementor-element-b2860aa > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18567 .elementor-element.elementor-element-471739a .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:23px;font-weight:500;color:#000000;}.elementor-18567 .elementor-element.elementor-element-93e5bec{font-family:\"Work Sans\", Sans-serif;font-weight:400;}.elementor-18567 .elementor-element.elementor-element-7fc2f45{margin-top:20px;margin-bottom:0px;}.elementor-18567 .elementor-element.elementor-element-44ec464:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18567 .elementor-element.elementor-element-44ec464 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#27A094;}.elementor-18567 .elementor-element.elementor-element-44ec464 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 10px 0px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-18567 .elementor-element.elementor-element-44ec464 > .elementor-element-populated, .elementor-18567 .elementor-element.elementor-element-44ec464 > .elementor-element-populated > .elementor-background-overlay, .elementor-18567 .elementor-element.elementor-element-44ec464 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18567 .elementor-element.elementor-element-44ec464 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18567 .elementor-element.elementor-element-87eedb7 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:23px;font-weight:500;color:#000000;}.elementor-18567 .elementor-element.elementor-element-f243406{font-family:\"Work Sans\", Sans-serif;font-weight:400;}.elementor-18567 .elementor-element.elementor-element-ac45bdb:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18567 .elementor-element.elementor-element-ac45bdb > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#27A094;}.elementor-18567 .elementor-element.elementor-element-ac45bdb > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 10px 0px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-18567 .elementor-element.elementor-element-ac45bdb > .elementor-element-populated, .elementor-18567 .elementor-element.elementor-element-ac45bdb > .elementor-element-populated > .elementor-background-overlay, .elementor-18567 .elementor-element.elementor-element-ac45bdb > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18567 .elementor-element.elementor-element-ac45bdb > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18567 .elementor-element.elementor-element-820b3bb .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:23px;font-weight:500;color:#000000;}.elementor-18567 .elementor-element.elementor-element-122a007{font-family:\"Work Sans\", Sans-serif;font-weight:400;}.elementor-18567 .elementor-element.elementor-element-70536c7{margin-top:20px;margin-bottom:0px;}.elementor-18567 .elementor-element.elementor-element-7ec7a97:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18567 .elementor-element.elementor-element-7ec7a97 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#27A094;}.elementor-18567 .elementor-element.elementor-element-7ec7a97 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 10px 0px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-18567 .elementor-element.elementor-element-7ec7a97 > .elementor-element-populated, .elementor-18567 .elementor-element.elementor-element-7ec7a97 > .elementor-element-populated > .elementor-background-overlay, .elementor-18567 .elementor-element.elementor-element-7ec7a97 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18567 .elementor-element.elementor-element-7ec7a97 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18567 .elementor-element.elementor-element-606532d .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:23px;font-weight:500;color:#000000;}.elementor-18567 .elementor-element.elementor-element-f36a47d{font-family:\"Work Sans\", Sans-serif;font-weight:400;}.elementor-18567 .elementor-element.elementor-element-caaef8b > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;margin:0px 10px 0px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-18567 .elementor-element.elementor-element-caaef8b > .elementor-element-populated, .elementor-18567 .elementor-element.elementor-element-caaef8b > .elementor-element-populated > .elementor-background-overlay, .elementor-18567 .elementor-element.elementor-element-caaef8b > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18567 .elementor-element.elementor-element-ba1a3a6 > .elementor-widget-container{margin:15px 0px 0px 0px;}.elementor-18567 .elementor-element.elementor-element-ba1a3a6{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}@media(max-width:1024px) and (min-width:768px){.elementor-18567 .elementor-element.elementor-element-26e1f99{width:60%;}}@media(max-width:1024px){.elementor-18567 .elementor-element.elementor-element-791abca .elementor-heading-title{font-size:30px;}.elementor-18567 .elementor-element.elementor-element-3a143d1 .elementor-button{font-size:15px;}.elementor-18567 .elementor-element.elementor-element-144cbbb{font-size:17px;}.elementor-18567 .elementor-element.elementor-element-c1ad653{font-size:17px;}.elementor-18567 .elementor-element.elementor-element-b856baa{font-size:17px;}.elementor-18567 .elementor-element.elementor-element-93e5bec{font-size:17px;}.elementor-18567 .elementor-element.elementor-element-f243406{font-size:17px;}.elementor-18567 .elementor-element.elementor-element-122a007{font-size:17px;}.elementor-18567 .elementor-element.elementor-element-f36a47d{font-size:17px;}}@media(max-width:767px){.elementor-18567 .elementor-element.elementor-element-791abca .elementor-heading-title{font-size:28px;}.elementor-18567 .elementor-element.elementor-element-63cc266 > .elementor-element-populated{margin:5px 5px 5px 5px;--e-column-margin-right:5px;--e-column-margin-left:5px;}.elementor-18567 .elementor-element.elementor-element-afff76d{text-align:center;}.elementor-18567 .elementor-element.elementor-element-afff76d .elementor-heading-title{font-size:22px;}.elementor-18567 .elementor-element.elementor-element-144cbbb{text-align:center;font-size:17px;}.elementor-18567 .elementor-element.elementor-element-2ba5112 > .elementor-element-populated{margin:5px 5px 5px 5px;--e-column-margin-right:5px;--e-column-margin-left:5px;}.elementor-18567 .elementor-element.elementor-element-7206c67{text-align:center;}.elementor-18567 .elementor-element.elementor-element-7206c67 .elementor-heading-title{font-size:22px;}.elementor-18567 .elementor-element.elementor-element-c1ad653{text-align:center;font-size:17px;}.elementor-18567 .elementor-element.elementor-element-bb75e49 > .elementor-element-populated{margin:5px 5px 5px 5px;--e-column-margin-right:5px;--e-column-margin-left:5px;}.elementor-18567 .elementor-element.elementor-element-52b6c61{text-align:center;}.elementor-18567 .elementor-element.elementor-element-52b6c61 .elementor-heading-title{font-size:22px;}.elementor-18567 .elementor-element.elementor-element-b856baa{text-align:center;font-size:17px;}.elementor-18567 .elementor-element.elementor-element-b2860aa > .elementor-element-populated{margin:5px 5px 5px 5px;--e-column-margin-right:5px;--e-column-margin-left:5px;}.elementor-18567 .elementor-element.elementor-element-471739a{text-align:center;}.elementor-18567 .elementor-element.elementor-element-471739a .elementor-heading-title{font-size:22px;}.elementor-18567 .elementor-element.elementor-element-93e5bec{text-align:center;font-size:17px;}.elementor-18567 .elementor-element.elementor-element-44ec464 > .elementor-element-populated{margin:5px 5px 5px 5px;--e-column-margin-right:5px;--e-column-margin-left:5px;}.elementor-18567 .elementor-element.elementor-element-87eedb7{text-align:center;}.elementor-18567 .elementor-element.elementor-element-87eedb7 .elementor-heading-title{font-size:22px;}.elementor-18567 .elementor-element.elementor-element-f243406{text-align:center;font-size:17px;}.elementor-18567 .elementor-element.elementor-element-ac45bdb > .elementor-element-populated{margin:5px 5px 5px 5px;--e-column-margin-right:5px;--e-column-margin-left:5px;}.elementor-18567 .elementor-element.elementor-element-820b3bb{text-align:center;}.elementor-18567 .elementor-element.elementor-element-820b3bb .elementor-heading-title{font-size:22px;}.elementor-18567 .elementor-element.elementor-element-122a007{text-align:center;font-size:17px;}.elementor-18567 .elementor-element.elementor-element-7ec7a97 > .elementor-element-populated{margin:5px 5px 5px 5px;--e-column-margin-right:5px;--e-column-margin-left:5px;}.elementor-18567 .elementor-element.elementor-element-606532d{text-align:center;}.elementor-18567 .elementor-element.elementor-element-606532d .elementor-heading-title{font-size:22px;}.elementor-18567 .elementor-element.elementor-element-f36a47d{text-align:center;font-size:17px;}.elementor-18567 .elementor-element.elementor-element-caaef8b > .elementor-element-populated{margin:5px 5px 5px 5px;--e-column-margin-right:5px;--e-column-margin-left:5px;}}"},"_elementor_data":"[{\"id\":\"0869e2a\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"27bea6a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"791abca\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les \\u00e9tapes \\u00e0 suivre pour cr\\u00e9er sa strat\\u00e9gie social media\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"97eb879\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"26e1f99\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"3a143d1\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"3ed9cb9\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"7a28831\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e2e5ff4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Les r\\u00e9seaux sociaux prennent de plus en plus de place dans notre quotidien. Lieu d\\u2019\\u00e9change, de partage, de tendances et vecteur d\\u2019inspiration, il est important pour les marques d\\u2019adapter leur communication et de mettre en place des actions digitales. Une strat\\u00e9gie marketing adapt\\u00e9e aux r\\u00e9seaux sociaux doit donc \\u00eatre mise en place. Mais alors comment cr\\u00e9er une strat\\u00e9gie social media ? En quoi consiste-t-elle ? Et quels sont ses avantages ? On vous en dit plus !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"column_gap\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"05cf560\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"fc967a3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"8d3402e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Qu\\u2019est-ce qu\\u2019une strat\\u00e9gie social media ?\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"718ef9f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"a992df0\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"c592f6c\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/strategie-social-media-min.jpg\",\"id\":2406038,\"size\":\"\",\"alt\":\"strategie social media \",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"bef4da4\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"5f20848\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">R\\u00e9unissant plus de 4 milliards d\\u2019utilisateurs actifs, soit environ 55% de la population mondiale, les r\\u00e9seaux sociaux sont devenus un \\u00e9l\\u00e9ment clef de d\\u00e9veloppement pour les marques. En effet, commercialiser un produit\\\/service qualitatif et efficace est une chose, mais d\\u00e9livrer le bon message aupr\\u00e8s des bonnes personnes en utilisant les bons moyens est tout aussi important ! Les entreprises ont bien pris en compte cet enjeu et d\\u00e9veloppent leur pr\\u00e9sence en ligne notamment avec la mise en place d\\u2019une strat\\u00e9gie social media coh\\u00e9rente et efficace.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"b17e5a6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Pour rappel, le terme m\\u00e9dias sociaux fait r\\u00e9f\\u00e9rence aux plateformes digitales pr\\u00e9sentes sur Internet et permettant de publier du contenu, d\\u2019interagir et d'\\u00e9changer entre internautes. Les m\\u00e9dias sociaux rassemblent donc un ensemble de plateformes sur lesquelles de nombreuses fonctionnalit\\u00e9s sont propos\\u00e9es. Les r\\u00e9seaux sociaux pour leur part sont des sites sp\\u00e9cialement d\\u00e9di\\u00e9s \\u00e0 la mise en relation des internautes entre eux. En fonction de chaque r\\u00e9seau social, des fonctionnalit\\u00e9s seront plus mises en avant comme par exemple les vid\\u00e9os sur <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.tiktok.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">TikTok<\\\/a>, les photos\\\/vid\\u00e9os\\\/story sur <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.instagram.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Instagram<\\\/a> ou post sur <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.facebook.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Facebook<\\\/a> par exemple. Les r\\u00e9seaux sociaux font donc partie des m\\u00e9dias sociaux, mais ne sont qu\\u2019une partie des m\\u00e9dias sociaux comprenant \\u00e9galement les blogs, forums\\u2026<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"0a8cb32\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"99dfc3b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"8b37563\",\"elType\":\"widget\",\"settings\":{\"title\":\"Pourquoi la mise en place d\\u2019une strat\\u00e9gie social media est-elle importante ?\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d1b8438\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le but principal d'une strat\\u00e9gie social media est de mettre en avant sa marque, ses produits et services afin de d\\u00e9velopper sa marque. En effet, la pr\\u00e9sence num\\u00e9rique est aujourd\\u2019hui tr\\u00e8s importante et n\\u00e9cessaire. Diff\\u00e9rents objectifs peuvent alors \\u00eatre pos\\u00e9s :<\\\/span><\\\/p><ul><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Cr\\u00e9ation d\\u2019une communaut\\u00e9\\u00a0<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Hausse de la visibilit\\u00e9 et notori\\u00e9t\\u00e9\\u00a0<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Vente de ses produits \\\/ services<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Am\\u00e9liorer son image de marque\\u00a0<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Affirmer son positionnement<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Proposer un service qualitatif sur les r\\u00e9seaux sociaux<\\\/span><\\\/li><\\\/ul><p>\\u00a0<\\\/p><p><span style=\\\"font-weight: 400;\\\">La mise en place d\\u2019une strat\\u00e9gie social media offre donc de nombreux avantages. En am\\u00e9liorant sa visibilit\\u00e9 et sa notori\\u00e9t\\u00e9, une marque augmentera sa popularit\\u00e9 et donc son champ d\\u2019action. D\\u2019autre part, en cr\\u00e9ant une communaut\\u00e9 et f\\u00e9d\\u00e9rant les internautes, votre marque gagnera en l\\u00e9gitimit\\u00e9. La strat\\u00e9gie social media peut \\u00e9galement permettre d'atteindre des objectifs de trafic vers son site web.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La cr\\u00e9ation d'une strat\\u00e9gie social media offre donc nombreux b\\u00e9n\\u00e9fices aux entreprises tant d\\u2019un point de vue organisation et structure des actions que pour mesurer les performances et efficacit\\u00e9 des actions men\\u00e9es : l\\u2019id\\u00e9al !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"557742e\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"3d2c4db\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e6f2671\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2878aaa\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"197d749\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"a943fd3\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quelles sont les \\u00e9tapes \\u00e0 suivre pour \\u00e9tablir une strat\\u00e9gie social media efficace ?\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"517d6c3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"59297b3\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"d906410\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Modele-TOMSTER-min.jpg\",\"id\":2405155,\"alt\":\"Modele TOMSTER\",\"source\":\"library\",\"size\":\"\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"_margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"image_custom_dimension\":{\"width\":\"550\",\"height\":\"500\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"e970242\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"318681c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Suite \\u00e0 l'\\u00e9laboration de votre strat\\u00e9gie marketing et de communication, vous pouvez poser votre strat\\u00e9gie social media. Elle se focalise sur vos objectifs de communication n\\u00e9cessitant des mises en action sur les m\\u00e9dias sociaux. Par exemple, vous souhaitez gagner en visibilit\\u00e9 et en notori\\u00e9t\\u00e9 sur Instagram, car votre c\\u0153ur de cible est sur ce r\\u00e9seau social, la strat\\u00e9gie social media vous permettra justement de poser les actions \\u00e0 mettre en place de fa\\u00e7on organis\\u00e9e afin d\\u2019atteindre votre objectif !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"a7ec3c1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":0,\"bottom\":\"15\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"63cc266\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"afff76d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Target\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"144cbbb\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Votre strat\\u00e9gie marketing \\u00e9tablit au pr\\u00e9alable vous permet d\\u2019identifier clairement votre cible, soit vers qui votre communication doit se diriger. Il est maintenant temps d\\u2019affiner cette cible avec des informations suppl\\u00e9mentaires telles que les loisirs, habitudes, caract\\u00e8res, technologies utilis\\u00e9es\\u2026 C\\u2019est l\\u2019\\u00e9tape du Persona ! Ce personnage imaginaire vous permet de vous faire une repr\\u00e9sentation mentale de ce que souhaiterait votre cible type et ainsi d\\u2019apporter des solutions \\u00e0 ses probl\\u00e8mes.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">C\\u2019est une \\u00e9tape tr\\u00e8s importante permettant de conna\\u00eetre du bout des doigts son audience afin de lui parler le mieux possible. En effet, vous ne cr\\u00e9erez pas le m\\u00eame contenu en B2B qu\\u2019en B2C, ou encore en vous adressant \\u00e0 un public de 18-25 ans ou de 45-65 ans par exemple. Ainsi, cette \\u00e9tape vous aidera \\u00e0 identifier par le suite les m\\u00e9dias les plus adapt\\u00e9s, les th\\u00e9matiques \\u00e0 aborder ou encore le format du contenu afin de susciter l\\u2019attention et de l\\u2019engagement aupr\\u00e8s de votre cible.<\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"2ba5112\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"7206c67\",\"elType\":\"widget\",\"settings\":{\"title\":\"Message\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c1ad653\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Vous devez choisir avec soin le message que vous souhaitez transmettre aupr\\u00e8s de votre cible. Il est int\\u00e9ressant de r\\u00e9aliser au pr\\u00e9alable un audit et benchmark. Cette partie vous permettra de constater ce que vous faites d\\u00e9j\\u00e0 sur les m\\u00e9dias sociaux et par la suite faire des recommandations sur ce qui serait int\\u00e9ressant de mettre en place. Le choix des th\\u00e8mes abord\\u00e9s est tr\\u00e8s important afin de produire un contenu de qualit\\u00e9 et novateur. Pour affirmer votre image de marque, il est n\\u00e9cessaire d\\u2019adopter un ton adapt\\u00e9 dans vos textes afin d\\u2019attirer l\\u2019attention de votre cible, susciter son int\\u00e9r\\u00eat, provoquer le d\\u00e9sir et la voir passer \\u00e0 l\\u2019action : c\\u2019est la m\\u00e9thode AIDA. De plus, il est n\\u00e9cessaire de cr\\u00e9er un contenu correspondant aux attentes des internautes. La forme que prendra votre message est donc importante. Vid\\u00e9o, carrousel, photo, story, filtre\\u2026 Beaucoup de choses peuvent \\u00eatre envisag\\u00e9es et mises en place. La r\\u00e9alit\\u00e9 augment\\u00e9e est notamment un contenu tr\\u00e8s appr\\u00e9ci\\u00e9 par les internautes. En effet, cette nouvelle technologie offre une exp\\u00e9rience immersive unique aux internautes : un format tr\\u00e8s int\\u00e9ressant que vous pouvez int\\u00e9grer dans votre ligne \\u00e9ditoriale par exemple.\\u00a0<\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"6506480\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"bb75e49\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"52b6c61\",\"elType\":\"widget\",\"settings\":{\"title\":\"Objectives\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b856baa\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La d\\u00e9finition d\\u2019objectifs pr\\u00e9cis est tr\\u00e8s importante. En effet, ils justifient les raisons de vos actions sur les m\\u00e9dias sociaux : gain en visibilit\\u00e9, en notori\\u00e9t\\u00e9, hausse du trafic, de l\\u2019engagement, g\\u00e9n\\u00e9ration de prospects qualifi\\u00e9s. Pour cela, nous vous conseillons d\\u2019avoir recours \\u00e0 la technique SMART. Vos objectifs doivent \\u00eatre sp\\u00e9cifiques, mesurables, atteignables, r\\u00e9alistes et temporels. En suivant cette trame, vous pouvez d\\u00e9finir des objectifs clairs et pr\\u00e9cis afin de mettre en place des actions efficaces et coh\\u00e9rentes.<\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"b2860aa\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"471739a\",\"elType\":\"widget\",\"settings\":{\"title\":\"Strategy\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"93e5bec\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>L'utilisation des m\\u00e9dias sociaux n\\u00e9cessite de poser votre plan afin de mettre vos actions correctement en place. Ainsi, il est int\\u00e9ressant d\\u2019alterner vos actions afin qu\\u2019elles se compl\\u00e8tent. Par exemple, vous pouvez partager du contenu avec pour objectif la f\\u00e9d\\u00e9ration d\\u2019une communaut\\u00e9 tout en alternant avec des publications mettant en avant des r\\u00e9ductions, de nouveaux produits\\u2026. Pour g\\u00e9n\\u00e9rer de nouveaux leads. La strat\\u00e9gie permet ainsi de cr\\u00e9er un \\u00e9cosyst\\u00e8me digital complet avec des th\\u00e9matiques pertinentes, un vocabulaire adapt\\u00e9 et un ton coh\\u00e9rent afin d\\u2019atteindre vos objectifs.<\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"7fc2f45\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"44ec464\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"87eedb7\",\"elType\":\"widget\",\"settings\":{\"title\":\"Technologies \\\/ Touchpoints\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f243406\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Gr\\u00e2ce \\u00e0 la d\\u00e9finition de votre cible, vos objectifs, le message \\u00e0 faire passer et la strat\\u00e9gie globale, vous pouvez \\u00e0 pr\\u00e9sent s\\u00e9lectionner les m\\u00e9dias sociaux les plus adapt\\u00e9s. Le but est d'investir dans les m\\u00e9dias sociaux vous permettant d'atteindre votre cible, et donc vos clients potentiels. En restant \\u00e0 l\\u2019aff\\u00fbt des nouveaut\\u00e9s, des nouvelles tendances et en vous basant sur les besoins et comportements de votre cible, vous ferez le choix le plus adapt\\u00e9 parmi les m\\u00e9dias sociaux \\u00e0 votre disposition : blog, Instagram, Facebook, Tik Tok, Snapchat\\u2026<\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"ac45bdb\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"820b3bb\",\"elType\":\"widget\",\"settings\":{\"title\":\"Evaluate\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"122a007\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Puisque toutes actions \\u00e0 des retomb\\u00e9es, il est n\\u00e9cessaire d\\u2019\\u00e9valuer les actions men\\u00e9es afin d\\u2019ajuster si n\\u00e9cessaire. Il faut alors analyser les KPI en fonction de votre objectif : l\\u2019augmentation des followers si vous souhaitez cr\\u00e9er une communaut\\u00e9, le taux d\\u2019engagement des publications pour voir l\\u2019int\\u00e9r\\u00eat suscit\\u00e9 par le contenu ou encore le nombre de clics par exemple. La provenance du trafic est \\u00e9galement int\\u00e9ressante afin de voir si les publications effectu\\u00e9es augmentent le trafic.\\u00a0<\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"70536c7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"7ec7a97\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"606532d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Ressources\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f36a47d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>\\u00a0<\\\/strong><span style=\\\"font-weight: 400;\\\">Pour finir, il est n\\u00e9cessaire de d\\u00e9terminer les ressources dont vous aurez besoin pour \\u00e9tablir votre strat\\u00e9gie social media. Budget, d\\u00e9lais, comp\\u00e9tences internes, effectifs\\u2026 Tous ces facteurs sont \\u00e0 prendre en compte afin de prendre des d\\u00e9cisions adapt\\u00e9es \\u00e0\\u00a0 vos objectifs.<\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"caaef8b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"isInner\":true}],\"isInner\":true},{\"id\":\"ba1a3a6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La mise en place d\\u2019une strat\\u00e9gie social media se fait donc petit \\u00e0 petit en suivant diff\\u00e9rentes \\u00e9tapes. Les m\\u00e9dias sociaux sont un moyen d\\u2019expression tr\\u00e8s int\\u00e9ressant \\u00e0 int\\u00e9grer \\u00e0 votre communication notamment en r\\u00e9fl\\u00e9chissant au pr\\u00e9alable \\u00e0 leur pertinence, leurs caract\\u00e9ristiques et retomb\\u00e9es. Le mod\\u00e8le TOMSTER vous aidera \\u00e0 d\\u00e9ployer votre strat\\u00e9gie social media de la meilleure mani\\u00e8re tout l'ajustant en fonction des r\\u00e9sultats. Maintenant que la mise en place d\\u2019une strat\\u00e9gie n\\u2019a plus de secret pour vous, vous pouvez vous lancer.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]","_elementor_edit_mode":"builder","_elementor_page_assets":{"styles":["widget-heading","e-animation-rotate","widget-image"],"scripts":["elementor-frontend"]},"_elementor_page_settings":"","_elementor_pro_version":"3.16.1","_elementor_template_type":"wp-post","_elementor_version":"3.16.6","_seopress_analysis_data":{"title":"Como fazer uma estrat\u00e9gia de comunica\u00e7\u00e3o social?","link_preview":"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/interet-social-media-strategie\/?no_admin_bar=1&preview=true","meta_desc":"Le digital est aujourd&#039;hui au centre du d\u00e9veloppement des marques. Mais alors comment \u00e9tablir une strat\u00e9gie social media ? Et quelles sont les \u00e9tapes ?","og_title":{"count":1,"values":["Comment faire une strat\u00e9gie social media ? - By Filter Maker"]},"og_desc":{"count":1,"values":["Le digital est aujourd&#039;hui au centre du d\u00e9veloppement des marques. Mais alors comment \u00e9tablir une strat\u00e9gie social media ? Et quelles sont les \u00e9tapes ?"]},"og_img":{"count":1,"values":["https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/adive-social-media.png"]},"og_url":{"count":1,"values":["https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/interet-social-media-strategie\/"],"host":"filtermaker.fr"},"og_site_name":{"count":1,"values":["Filter Maker - Agence de cr\u00e9ation de filtres en r\u00e9alit\u00e9 augment\u00e9e"]},"tw_title":{"count":1,"values":["Comment faire une strat\u00e9gie social media ? - By Filter Maker"]},"tw_desc":{"count":1,"values":["Le digital est aujourd&#039;hui au centre du d\u00e9veloppement des marques. Mais alors comment \u00e9tablir une strat\u00e9gie social media ? Et quelles sont les \u00e9tapes ?"]},"tw_img":{"count":1,"values":["https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/adive-social-media.png"]},"canonical":"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/interet-social-media-strategie\/","all_canonical":["https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/interet-social-media-strategie\/"],"h1":{"nomatches":{"count":1}},"img":{"images":{"without_alt":[],"with_alt":["https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/09\/SLN-Partner-Badge-1.png","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/Flag_of_France_bordered-1.svg","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/us.svg","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/spain.svg","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/pt_PT.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/de_DE.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/pl_PL.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/ja.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/nl_NL.png","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/Flag_of_France_bordered-1.svg"]}},"meta_robots":[["max-image-preview:large"]],"outbound_links":{"0":{"https:\/\/www.tiktok.com\/fr\/":" Tik Tok"},"1":{"https:\/\/www.instagram.com\/":"Instagram"},"2":{"https:\/\/www.facebook.com\/":"Facebook"},"4":{"https:\/\/www.instagram.com\/filter_maker_agency\/":"\n\t\t\t\t\t\tInstagram\n\t\t\t\t\t\t\t\t\t\t\t"},"5":{"https:\/\/www.linkedin.com\/company\/65313396":"\n\t\t\t\t\t\tLinkedin\n\t\t\t\t\t\t\t\t\t\t\t"},"6":{"https:\/\/twitter.com\/Filtermaker_io":"\n\t\t\t\t\t\tTwitter\n\t\t\t\t\t\t\t\t\t\t\t"},"8":{"https:\/\/www.instagram.com\/filter_maker_agency\/":"\n\t\t\t\t\t\tInstagram\n\t\t\t\t\t\t\t\t\t\t\t"},"9":{"https:\/\/www.linkedin.com\/company\/65313396":"\n\t\t\t\t\t\tLinkedin\n\t\t\t\t\t\t\t\t\t\t\t"},"10":{"https:\/\/twitter.com\/Filtermaker_io":"\n\t\t\t\t\t\tTwitter\n\t\t\t\t\t\t\t\t\t\t\t"},"12":{"https:\/\/www.instagram.com\/filter_maker_agency\/":"\n\t\t\t\t\t\tInstagram\n\t\t\t\t\t\t\t\t\t\t\t"},"13":{"https:\/\/www.linkedin.com\/company\/65313396":"\n\t\t\t\t\t\tLinkedin\n\t\t\t\t\t\t\t\t\t\t\t"},"14":{"https:\/\/twitter.com\/Filtermaker_io":"\n\t\t\t\t\t\tTwitter\n\t\t\t\t\t\t\t\t\t\t\t"}},"words_counter":1556,"words_counter_unique":600,"json":["BlogPosting","WebSite","BreadcrumbList"],"score":false},"_trp_automatically_translated_slug_en_GB":"","_trp_automatically_translated_slug_es_ES":"","_wp_page_template":"default","_wp_old_date":"","_schema_json":"","_schema_json_timestamp":"","_schema_ref":"20536","_seopress_analysis_target_kw":"","_seopress_redirections_logged_status":"both","_seopress_redirections_type":"301","_seopress_redirections_value":"","_seopress_robots_canonical":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":"","_seopress_social_fb_img_height":"","_seopress_social_fb_img_width":"","_seopress_social_fb_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":"","_seopress_social_twitter_img_height":"","_seopress_social_twitter_img_width":"","_seopress_social_twitter_title":"","_seopress_titles_desc":"","_seopress_titles_title":"Niantic rach\u00e8te le studio de r\u00e9alit\u00e9 augment\u00e9e NZXR","_trp_automatically_translated_slug_de_DE":"","_trp_automatically_translated_slug_en_US":"","_trp_automatically_translated_slug_ja":"","_trp_automatically_translated_slug_nl_NL":"","_trp_automatically_translated_slug_pl_PL":"","_trp_automatically_translated_slug_pt_PT":"","_trp_automatically_translated_slug_ro_RO":"","_trp_translated_slug_de_DE":"interest-social-media-brand","_trp_translated_slug_en_GB":"interest-social-media-brand","_trp_translated_slug_en_US":"create-a-snapchat-lens","_trp_translated_slug_es_ES":"interes-marca-social","_trp_translated_slug_it_IT":"interest-social-media-brand","_trp_translated_slug_ja":"interest-social-media-brand","_trp_translated_slug_nl_NL":"interest-social-media-brand","_trp_translated_slug_pl_PL":"interest-social-media-brand","_trp_translated_slug_pt_PT":"interest-social-media-brand","_trp_translated_slug_ro_RO":"interesul-pentru-media-sociale-strategie","_wpsso_head_info_og_desc":{"fr_FR":"Les r&eacute;seaux sociaux prennent de plus en plus de place dans notre quotidien. Lieu d&rsquo;&eacute;change, de partage, de tendances et vecteur d&rsquo;inspiration, il est important pour les marques d&rsquo;adapter leur communication et de mettre en place des actions digitales. Une strat&eacute;gie marketing adapt&eacute;e aux r&eacute;seaux..."},"_wpsso_head_info_og_img_thumb":{"fr_FR":"<!-- getting thumbnail size for image ID 18705 = success --><div class=\"wp-thumb-bg-img\" style=\"background-image:url(https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/adive-social-media-150x150.png);\"><\/div><!-- .wp-thumb-bg-img -->"},"_wpsso_head_info_og_type":"article","_wpsso_head_info_schema_type":"blog.posting","_wpsso_head_info_schema_type_name":"BlogPosting","cmplz_hide_cookiebanner":"","product-24038-avail":"","product-24038-avail-fieldtype":"","product-24038-brand-name":"","product-24038-brand-name-fieldtype":"","product-24038-currency":"","product-24038-currency-fieldtype":"","product-24038-description":"","product-24038-description-fieldtype":"","product-24038-image":"","product-24038-image-fieldtype":"","product-24038-mpn":"","product-24038-mpn-fieldtype":"","product-24038-name":"","product-24038-name-fieldtype":"","product-24038-price":"","product-24038-price-fieldtype":"","product-24038-price-valid-until":"","product-24038-price-valid-until-fieldtype":"","product-24038-product-review":"","product-24038-product-review-fieldtype":"","product-24038-rating":"","product-24038-rating-fieldtype":"","product-24038-review-count":"","product-24038-review-count-fieldtype":"","product-24038-sku":"","product-24038-sku-fieldtype":"","product-24038-url":"","product-24038-url-fieldtype":"","product-24043-avail":"","product-24043-avail-fieldtype":"","product-24043-brand-name":"","product-24043-brand-name-fieldtype":"","product-24043-currency":"","product-24043-currency-fieldtype":"","product-24043-description":"","product-24043-description-fieldtype":"","product-24043-image":"","product-24043-image-fieldtype":"","product-24043-mpn":"","product-24043-mpn-fieldtype":"","product-24043-name":"","product-24043-name-fieldtype":"","product-24043-price":"","product-24043-price-fieldtype":"","product-24043-price-valid-until":"","product-24043-price-valid-until-fieldtype":"","product-24043-product-review":"","product-24043-product-review-fieldtype":"","product-24043-rating":"","product-24043-rating-fieldtype":"","product-24043-review-count":"","product-24043-review-count-fieldtype":"","product-24043-sku":"","product-24043-sku-fieldtype":"","product-24043-url":"","product-24043-url-fieldtype":"","wp_schema_pro_optimized_structured_data":"<!-- Schema optimized by Schema Pro --><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BlogPosting\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/interet-social-media-strategie\/\"},\"headline\":\"Comment faire une strat\u00e9gie social media ? - By Filter Maker\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/adive-social-media.png\",\"width\":1440,\"height\":1080},\"datePublished\":\"2022-05-13T00:00:00+0000\",\"dateModified\":\"2023-06-01T14:29:51+0000\",\"author\":{\"@type\":\"Person\",\"name\":\"Sarah Mainchain\",\"url\":\"http:\/\/filtermaker.fr\/es\/author\/celia-albertone\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Filter Maker\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/09\/Fichier-1-1.svg\"}},\"description\":\"Le digital est aujourd'hui au centre du d\u00e9veloppement des marques. Mais alors comment \u00e9tablir une strat\u00e9gie social media ? Et quelles sont les \u00e9tapes ?\"}<\/script><!-- \/ Schema optimized by Schema Pro -->","_thumbnail_id":"470622","fpd_product_categories":"","fpd_product_categories_mobile":"","fpd_product_settings":"","fpd_products":"","fpd_products_mobile":"","fpd_source_type":"","fpd_source_type_mobile":"","_cart_discount":null,"_cart_discount_tax":null,"_order_currency":null,"_order_shipping":null,"_order_shipping_tax":null,"_order_tax":null,"_order_total":null,"_order_version":null,"_prices_include_tax":null,"_links":{"self":[{"href":"https:\/\/filtermaker.fr\/pt\/wp-json\/wp\/v2\/posts\/18567"}],"collection":[{"href":"https:\/\/filtermaker.fr\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filtermaker.fr\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/pt\/wp-json\/wp\/v2\/comments?post=18567"}],"version-history":[{"count":0,"href":"https:\/\/filtermaker.fr\/pt\/wp-json\/wp\/v2\/posts\/18567\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/pt\/wp-json\/wp\/v2\/media\/470622"}],"wp:attachment":[{"href":"https:\/\/filtermaker.fr\/pt\/wp-json\/wp\/v2\/media?parent=18567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filtermaker.fr\/pt\/wp-json\/wp\/v2\/categories?post=18567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filtermaker.fr\/pt\/wp-json\/wp\/v2\/tags?post=18567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}