{"id":1619730,"date":"2023-07-03T07:21:00","date_gmt":"2023-07-03T07:21:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=1619730"},"modified":"2023-11-09T15:38:28","modified_gmt":"2023-11-09T15:38:28","slug":"marcas-de-moveis-usam-realidade-aumentada","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/marcas-de-moveis-usam-realidade-aumentada\/","title":{"rendered":"Exemplos de marcas de mobili\u00e1rio que utilizam a realidade aumentada"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1619730\" class=\"elementor elementor-1619730\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Benef\u00edcios e exemplos de realidade aumentada utilizados por marcas de mobili\u00e1rio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18abf95 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18abf95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86d5baf exad-glass-effect-no exad-sticky-section-no\" data-id=\"86d5baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed24767 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ed24767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muitas marcas j\u00e1 est\u00e3o a utilizar a realidade aumentada na sua estrat\u00e9gia digital, uma vez que esta nova tecnologia est\u00e1 a revelar-se uma verdadeira vantagem para o desenvolvimento da experi\u00eancia do utilizador e do cliente no digital.<\/p><p>Por exemplo, v\u00e1rias marcas de mobili\u00e1rio est\u00e3o a oferecer uma gama de conte\u00fados de realidade aumentada em diferentes suportes. De facto, a realidade aumentada \u00e9 muito \u00fatil para ver os m\u00f3veis diretamente em casa do consumidor. Este processo \u00e9 conhecido como experimenta\u00e7\u00e3o virtual e oferece muitas vantagens para as marcas de com\u00e9rcio eletr\u00f3nico. Os futuros clientes poder\u00e3o ver os m\u00f3veis em 3D diretamente na sua sala de estar e poder\u00e3o ver o tamanho, as cores e o design sem terem de se deslocar a uma loja.<\/p><p>Para explicar mais detalhadamente as diferentes possibilidades, eis os 3 diferentes suportes que lhe permitir\u00e3o integrar a realidade aumentada na sua estrat\u00e9gia digital. Encontrar\u00e1 tamb\u00e9m exemplos de marcas de mobili\u00e1rio que utilizam a realidade aumentada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9613850 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9613850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1- Redes sociais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982938e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"982938e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As redes sociais s\u00e3o locais ideais para a realidade aumentada. De facto, as redes sociais j\u00e1 integraram a realidade aumentada nas suas aplica\u00e7\u00f5es, tornando poss\u00edvel que muitas marcas ofere\u00e7am experi\u00eancias de RA na plataforma. A visualiza\u00e7\u00e3o de mobili\u00e1rio em 3D tamb\u00e9m \u00e9 amplamente poss\u00edvel no Instagram, Snapchat e Pinterest e v\u00e1rias marcas de mobili\u00e1rio j\u00e1 est\u00e3o a utilizar esta funcionalidade.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41df27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d41df27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">As vantagens da realidade aumentada nas redes sociais <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1e12f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1e12f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e67d65 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3e67d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2b086 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"fc2b086\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/761776591?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b13502a exad-glass-effect-no exad-sticky-section-no\" data-id=\"b13502a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56761e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"56761e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Em primeiro lugar, a utiliza\u00e7\u00e3o da realidade aumentada para visualizar os m\u00f3veis nas redes sociais permitir\u00e1 \u00e0 sua marca atingir um novo p\u00fablico-alvo que est\u00e1 fora do alcance destas aplica\u00e7\u00f5es. As gera\u00e7\u00f5es mais jovens n\u00e3o t\u00eam os mesmos padr\u00f5es de consumo e n\u00e3o s\u00e3o t\u00e3o sens\u00edveis \u00e0 publicidade tradicional e \u00e0 televis\u00e3o, por exemplo. Por isso, \u00e9 importante que as empresas encontrem uma forma de entrar em contacto com eles nas redes sociais. Para al\u00e9m disso, est\u00e3o muito interessados em <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/creation-filter-social-networks\/\">filtros e efeitos<\/a><\/span> e utilizam-nas diariamente. Trata-se, portanto, de uma boa forma de aumentar a sua visibilidade nas redes sociais.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-80a428f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"80a428f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Em segundo lugar, mesmo que o seu alvo n\u00e3o seja a gera\u00e7\u00e3o mais jovem, \u00e9 importante utilizar a realidade aumentada como um novo ponto de contacto. As redes sociais tamb\u00e9m s\u00e3o utilizadas por pessoas de outras faixas et\u00e1rias. Assim, se oferecer um filtro de realidade aumentada para ver os seus m\u00f3veis, os potenciais clientes nas redes sociais poder\u00e3o v\u00ea-los e comprar mais rapidamente. Isto aumentar\u00e1 a sua taxa de convers\u00e3o nas redes sociais.<\/span><\/p><p><span style=\"font-weight: 400;\">Em terceiro lugar, a utiliza\u00e7\u00e3o da realidade aumentada nas redes sociais \u00e9 a solu\u00e7\u00e3o mais f\u00e1cil de integrar na sua estrat\u00e9gia digital e n\u00e3o requer o mesmo or\u00e7amento que outras solu\u00e7\u00f5es. De facto, as redes sociais tornaram o acesso a esta funcionalidade muito simples e eficaz, de modo a que qualquer pessoa que queira criar um filtro o possa fazer. Isto \u00e9 feito com recurso a um software de realidade aumentada, mas continua a ser muito mais simples e, por isso, muito mais r\u00e1pido de dominar. Por isso, pode recorrer a uma ag\u00eancia especializada na cria\u00e7\u00e3o de filtros para as redes sociais para realizar o trabalho.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570795f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"570795f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adf047 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6adf047\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemplos de marcas de mobili\u00e1rio que utilizam a realidade aumentada nas redes sociais<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9121b55 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9121b55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3e386c exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3e386c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd7ad39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"fd7ad39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"188\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/castorama-etagere-188x300.png\" class=\"attachment-medium size-medium wp-image-13162\" alt=\"marcas de mobili\u00e1rio castorama que utilizam a realidade aumentada\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/castorama-etagere-188x300.png 188w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/castorama-etagere-8x12.png 8w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/castorama-etagere.png 500w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-884801a exad-glass-effect-no exad-sticky-section-no\" data-id=\"884801a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eeaf8a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6eeaf8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Castorama e os seus filtros para o Instagram<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea1deca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ea1deca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A Castorama j\u00e1 oferece v\u00e1rios filtros Instagram para experimentar diferentes pe\u00e7as de mobili\u00e1rio na aplica\u00e7\u00e3o. Esta estrat\u00e9gia permitiu-lhes aumentar rapidamente a sua taxa de convers\u00e3o. A nossa ag\u00eancia, especializada na conce\u00e7\u00e3o de filtros para as redes sociais, produziu alguns destes filtros. Pode encontrar os <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/caso-de-utilizacao-castorama\/\">Caso de utiliza\u00e7\u00e3o Castorama<\/a><\/span> no nosso s\u00edtio Web.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f29fe2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f29fe2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e86a08 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8e86a08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29213e7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"29213e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"425\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-1024x544.png\" class=\"attachment-large size-large wp-image-14820\" alt=\"Pinteresse - realidade aumentada - redes sociais\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-1024x544.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-600x319.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-300x159.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-768x408.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on-18x10.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/02\/Pinterest-try-on.png 1213w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b08c462 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b08c462\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8774f63 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8774f63\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Maison du monde e Leroy Merlin no Pinterest<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b05c4f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b05c4f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">H\u00e1 alguns anos, o Pinterest lan\u00e7ou a funcionalidade de experimenta\u00e7\u00e3o na sua aplica\u00e7\u00e3o para m\u00f3veis e maquilhagem. A Maison du Monde e a Leroy Merlin foram as primeiras a aderir, propondo um cat\u00e1logo de mobili\u00e1rio para ser visto nesta rede social.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a32f4f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a32f4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b14765 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b14765\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99ead35 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"99ead35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2- Aplica\u00e7\u00f5es m\u00f3veis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c680400 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c680400\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As aplica\u00e7\u00f5es tamb\u00e9m podem ser utilizadas para integrar a realidade aumentada na sua estrat\u00e9gia digital. Pode optar por criar uma aplica\u00e7\u00e3o dedicada \u00e0 realidade aumentada ou integrar a realidade aumentada diretamente no seu cat\u00e1logo de mobili\u00e1rio. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17550e9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"17550e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">As vantagens da realidade aumentada para as aplica\u00e7\u00f5es m\u00f3veis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196cbf8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"196cbf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As aplica\u00e7\u00f5es m\u00f3veis t\u00eam uma s\u00e9rie de vantagens que optimizam a experi\u00eancia do utilizador e do cliente na visualiza\u00e7\u00e3o de m\u00f3veis em 3D. Embora os filtros nas redes sociais sejam uma boa forma de utilizar a realidade aumentada, n\u00e3o oferecem uma experi\u00eancia t\u00e3o optimizada como uma aplica\u00e7\u00e3o m\u00f3vel. Isto deve-se ao facto de o peso dos ficheiros 3D que pode carregar nas redes sociais ser muito inferior ao de uma aplica\u00e7\u00e3o. Assim, se utilizar uma aplica\u00e7\u00e3o, pode oferecer mobili\u00e1rio 3D com um detalhe muito mais real e uma qualidade de textura optimizada.<\/span><\/p><p><span style=\"font-weight: 400;\">As aplica\u00e7\u00f5es m\u00f3veis tamb\u00e9m permitem oferecer um cat\u00e1logo completo de m\u00f3veis em realidade aumentada e dedicar a aplica\u00e7\u00e3o a este objetivo. Nas redes sociais, n\u00e3o \u00e9 poss\u00edvel apresentar uma ficha de produto e acrescentar informa\u00e7\u00f5es sobre o mobili\u00e1rio. Mas numa aplica\u00e7\u00e3o, a interface pode ser especialmente concebida para isso.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78347e7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"78347e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemplos de marcas de mobili\u00e1rio que utilizam a realidade aumentada em aplica\u00e7\u00f5es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5286b86 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5286b86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e79be6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1e79be6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f632e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5f632e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/la-redoute-app-ar.jpg\" class=\"attachment-large size-large wp-image-1620187\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/la-redoute-app-ar.jpg 896w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/la-redoute-app-ar-300x200.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/la-redoute-app-ar-768x513.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/la-redoute-app-ar-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fee9437 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fee9437\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f54c40a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f54c40a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La Redoute e o seu cat\u00e1logo imersivo<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a9d4ee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7a9d4ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A La Redoute criou uma funcionalidade na sua aplica\u00e7\u00e3o que permite projetar m\u00f3veis em realidade aumentada no ambiente real do utilizador. Os utilizadores podem ent\u00e3o rodar o mobili\u00e1rio, mov\u00ea-lo e posicion\u00e1-lo no lugar certo, utilizando simplesmente o ecr\u00e3 t\u00e1til do seu smartphone. Acompanhados por um chatbot, os consumidores s\u00e3o guiados ao longo do seu percurso para melhorar a experi\u00eancia de compra. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8eb7ac elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e8eb7ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dc26a29 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dc26a29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a223a5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"1a223a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"443\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee.jpeg\" class=\"attachment-large size-large wp-image-12443\" alt=\"tend\u00eancias da realidade aumentada\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee.jpeg 830w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee-600x333.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee-300x166.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee-768x426.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c7d92a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c7d92a0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd1556c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bd1556c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ikea e as suas aplica\u00e7\u00f5es de realidade aumentada<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79fc300 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"79fc300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A Ikea \u00e9 uma das marcas de mobili\u00e1rio pioneiras no dom\u00ednio da realidade aumentada. De facto, \u00e9 uma das empresas que mais investiu nesta nova tecnologia para oferecer <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/ikea-augmented-realidade\/\">experi\u00eancias de utilizador imersivas<\/a><\/span>. Assim, os utilizadores podem descarregar v\u00e1rias aplica\u00e7\u00f5es que lhes permitem utilizar diferentes fun\u00e7\u00f5es de realidade aumentada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-71e2e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"71e2e5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-829baa4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"829baa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aa947f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0aa947f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3- S\u00edtios Internet e AR Web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a063f45 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a063f45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A realidade aumentada tamb\u00e9m pode ser integrada diretamente em s\u00edtios Web utilizando a Web AR. Ao integrar um c\u00f3digo, pode adicionar mobili\u00e1rio 3D \u00e0 p\u00e1gina do produto para ajudar os utilizadores a efetuar a compra. O \u00fanico inconveniente desta solu\u00e7\u00e3o \u00e9 o aumento do tempo de carregamento da p\u00e1gina, que pode ser prejudicial para o bom funcionamento e desempenho do seu s\u00edtio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633b0f9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"633b0f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">As vantagens da realidade aumentada para os s\u00edtios Web<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bfba41 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7bfba41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em primeiro lugar, a Web AR est\u00e1 integrada diretamente no s\u00edtio Web, pelo que os utilizadores n\u00e3o t\u00eam de descarregar uma aplica\u00e7\u00e3o ou visitar as redes sociais para utilizar a realidade aumentada. Assim, n\u00e3o h\u00e1 o risco de perder um futuro comprador porque ele n\u00e3o sai do seu s\u00edtio de venda de mobili\u00e1rio.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bd4c92f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bd4c92f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5b0e9f0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b0e9f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af83389 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"af83389\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"322\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/e-commerce-volvo.jpeg\" class=\"attachment-large size-large wp-image-12174\" alt=\"com\u00e9rcio eletr\u00f3nico da volvo\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/e-commerce-volvo.jpeg 450w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/e-commerce-volvo-300x215.jpeg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-99dd6cd exad-glass-effect-no exad-sticky-section-no\" data-id=\"99dd6cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb9285b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eb9285b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em segundo lugar, em termos de SEO, o Google destaca mais facilmente os s\u00edtios Web que oferecem experi\u00eancias de utiliza\u00e7\u00e3o eficazes e \u00fateis. De facto, a realidade aumentada est\u00e1 muito bem integrada no motor de busca e \u00e9 um trunfo para subir rapidamente nas p\u00e1ginas SERP. Al\u00e9m disso, se integrar a AR Web do seu mobili\u00e1rio na p\u00e1gina do produto, \u00e9 poss\u00edvel que o Google apresente a experi\u00eancia de AR diretamente na SERP, na primeira posi\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d33c33 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0d33c33\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exemplo de uma marca de mobili\u00e1rio que utiliza a realidade aumentada no seu s\u00edtio Web<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-183040d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"183040d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-55f6aa4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"55f6aa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaea3d4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"eaea3d4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"714\" height=\"750\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/target-marque-meuble-realite-augmentee.jpg\" class=\"attachment-large size-large wp-image-1620159\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/target-marque-meuble-realite-augmentee.jpg 714w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/target-marque-meuble-realite-augmentee-286x300.jpg 286w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/target-marque-meuble-realite-augmentee-11x12.jpg 11w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9d6da2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a9d6da2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8470bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a8470bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A Target e os seus milhares de produtos de RA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd0d699 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"cd0d699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noopener\">Alvo<\/a><\/span> \u00e9 uma marca de mobili\u00e1rio que oferece a possibilidade de projetar o seu mobili\u00e1rio no ambiente do utilizador a partir do seu s\u00edtio Web. Milhares de pe\u00e7as de mobili\u00e1rio est\u00e3o dispon\u00edveis em Web AR no seu s\u00edtio Web desde 2017. Para al\u00e9m das fotografias e da modela\u00e7\u00e3o 3D dos m\u00f3veis, foi adicionada uma funcionalidade para que os utilizadores possam posicionar os m\u00f3veis em realidade aumentada na sua sala de estar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a408f5c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a408f5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A realidade aumentada \u00e9, portanto, um trunfo que as marcas de mobili\u00e1rio j\u00e1 est\u00e3o a explorar, uma vez que permite aos utilizadores verem os m\u00f3veis nas suas pr\u00f3prias casas sem terem de se deslocar \u00e0 loja. Isto permite \u00e0s marcas aumentar as suas receitas provenientes dos canais digitais, oferecendo ao mesmo tempo uma experi\u00eancia ao cliente que \u00e9 praticamente a mesma que numa loja f\u00edsica.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vantagens e exemplos de utiliza\u00e7\u00e3o da realidade aumentada pelas marcas de mobili\u00e1rio Contacte-nos Muitas marcas j\u00e1 utilizam a realidade aumentada na sua estrat\u00e9gia digital, uma vez que esta nova tecnologia se revela uma verdadeira vantagem para desenvolver a experi\u00eancia do utilizador e do cliente no digital. Por exemplo, v\u00e1rias marcas de mobili\u00e1rio est\u00e3o a oferecer uma gama de conte\u00fados em realidade aumentada 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*\/"},"_elementor_data":"[{\"id\":\"6bf9d5f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"62550bb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"4021ba9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Avantages et exemples de la r\\u00e9alit\\u00e9 augment\\u00e9e utilis\\u00e9e par les marques de 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de marques utilisent d\\u00e9j\\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e dans leur strat\\u00e9gie digitale puisque cette nouvelle technologie s\\u2019av\\u00e8re \\u00eatre un r\\u00e9el avantage pour d\\u00e9velopper l\\u2019exp\\u00e9rience utilisateur et client dans le digital.<\\\/p><p>Par exemple, plusieurs marques de meubles proposent divers contenus en r\\u00e9alit\\u00e9 augment\\u00e9e sur diff\\u00e9rents supports. En effet, la r\\u00e9alit\\u00e9 augment\\u00e9e est tr\\u00e8s utile pour visualiser des meubles directement chez les consommateurs. Ceci s\\u2019appelle le try-on virtuel et offre de nombreux avantages pour les marques de e-commerce. Gr\\u00e2ce \\u00e0 cela, les futurs clients vont pouvoir visualiser le meuble en 3D directement dans leur salon et pourront se rendre compte de la taille, des couleurs et du design sans se rendre dans un magasin.<\\\/p><p>Pour vous expliquer plus en d\\u00e9tails les diff\\u00e9rentes possibilit\\u00e9s, voici les 3 diff\\u00e9rents supports qui vous permettront d\\u2019int\\u00e9grer la r\\u00e9alit\\u00e9 augment\\u00e9e dans votre strat\\u00e9gie digitale. Vous retrouverez aussi des exemples de marques de meubles qui utilisent la r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"48231b1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"25\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"5c5f6e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9613850\",\"elType\":\"widget\",\"settings\":{\"title\":\"1- Les r\\u00e9seaux sociaux\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"982938e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les r\\u00e9seaux sociaux sont des emplacements id\\u00e9aux pour la r\\u00e9alit\\u00e9 augment\\u00e9e. En effet, les r\\u00e9seaux sociaux ont d\\u00e9j\\u00e0 int\\u00e9gr\\u00e9 la r\\u00e9alit\\u00e9 augment\\u00e9e dans leurs applications et cela permet donc \\u00e0 de nombreuses marques de proposer des exp\\u00e9riences AR sur la plateforme. La visualisation des meubles en 3D est aussi largement possible sur Instagram, Snapchat et Pinterest et plusieurs marques de meubles utilisent d\\u00e9j\\u00e0 cette fonctionnalit\\u00e9.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d41df27\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les avantages de la r\\u00e9alit\\u00e9 augment\\u00e9e sur les r\\u00e9seaux sociaux \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d1e12f8\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"3e67d65\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"fc2b086\",\"elType\":\"widget\",\"settings\":{\"html\":\"<\\\/script>\\n<div class=\\\"usecasecasto-exemple\\\">\\n\\n<iframe id=\\\"projectplayer\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/761776591?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".usecasecasto-exemple{\\n    overflow:hidden;\\n    padding-bottom:80%;\\n    position:relative;\\n    height:0;\\n}\\n.usecasecasto-exemple iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"0b2f597\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":true},{\"id\":\"b13502a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"56761e3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Premi\\u00e8rement, utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e pour visualiser les meubles sur les r\\u00e9seaux sociaux permettra \\u00e0 votre marque de toucher une nouvelle cible qui est hors d\\u2019atteinte en dehors de ces applications. En effet, les jeunes g\\u00e9n\\u00e9rations n\\u2019ont pas le m\\u00eame sch\\u00e9ma de consommation et ne sont pas aussi sensible \\u00e0 la publicit\\u00e9 traditionnelle et \\u00e0 la t\\u00e9l\\u00e9 par exemple. Il est donc important pour les entreprises de trouver un moyen pour entrer en contact avec eux sur les r\\u00e9seaux sociaux. De plus, ils sont tr\\u00e8s friands <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/\\\">des filtres et effets<\\\/a><\\\/span> et les utilisent quotidiennement. C\\u2019est donc un bon moyen d\\u2019augmenter sa visibilit\\u00e9 sur les r\\u00e9seaux sociaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"80a428f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Deuxi\\u00e8mement, m\\u00eame si votre cible ne sont pas les jeunes g\\u00e9n\\u00e9rations, il est important d\\u2019utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e comme nouveau point de contact. En effet, les r\\u00e9seaux sociaux sont aussi utilis\\u00e9s par des personnes qui appartiennent \\u00e0 d\\u2019autres fourchettes d'\\u00e2ge. Ainsi, si vous proposez un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e pour visualiser vos meubles, les potentiels clients qui se trouvent sur les r\\u00e9seaux sociaux pourront les visualiser et donc acheter plus rapidement. Cela vous permettra d\\u2019augmenter votre taux de conversion sur les r\\u00e9seaux sociaux.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Troisi\\u00e8mement, utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e sur les r\\u00e9seaux sociaux est la solution la plus facile \\u00e0 int\\u00e9grer dans votre strat\\u00e9gie digitale et ne n\\u00e9cessite pas le m\\u00eame budget que pour les autres solutions. En effet, les r\\u00e9seaux sociaux ont rendu l\\u2019acc\\u00e8s \\u00e0 cette fonctionnalit\\u00e9 tr\\u00e8s simple et efficace afin que chaque personne souhaitant cr\\u00e9er un filtre puisse le faire. 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Cette strat\\u00e9gie leur a permis d\\u2019augmenter leur taux de conversion rapidement. Notre agence sp\\u00e9cialis\\u00e9e dans la conception de filtre pour les r\\u00e9seaux sociaux a r\\u00e9alis\\u00e9 certains de ces filtres. Vous pourrez retrouver le <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/use-case-castorama\\\/\\\">use case de Castorama<\\\/a><\\\/span> sur notre site internet.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"9f29fe2\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"34\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"8e86a08\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"29213e7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/Pinterest-try-on.png\",\"id\":14820,\"size\":\"\",\"alt\":\"Pinterest - r\\u00e9alit\\u00e9 augment\\u00e9e - r\\u00e9seaux sociaux\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"b08c462\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"8774f63\",\"elType\":\"widget\",\"settings\":{\"title\":\"Maison du monde et Leroy Merlin sur Pinterest\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h4\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b05c4f0\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Depuis quelques ann\\u00e9es, Pinterest a lanc\\u00e9 la fonctionnalit\\u00e9 de try-on sur son application pour les meubles et le maquillage. Maison du Monde et Leroy Merlin ont \\u00e9t\\u00e9 les premiers \\u00e0 se lancer afin de proposer un catalogue de meubles \\u00e0 visualiser sur ce r\\u00e9seau social.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6a32f4f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"25\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"5b14765\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"99ead35\",\"elType\":\"widget\",\"settings\":{\"title\":\"2- Les applications mobiles\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c680400\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les applications permettent aussi d\\u2019int\\u00e9grer la r\\u00e9alit\\u00e9 augment\\u00e9e dans votre strat\\u00e9gie digitale. Vous pouvez choisir de cr\\u00e9er une application d\\u00e9di\\u00e9e \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e ou d'int\\u00e9grer directement la r\\u00e9alit\\u00e9 augment\\u00e9e dans votre catalogue de meuble. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"17550e9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les avantages de la r\\u00e9alit\\u00e9 augment\\u00e9e sur les applications mobiles\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"196cbf8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les applications mobiles ont plusieurs avantages qui permettent d\\u2019optimiser l\\u2019exp\\u00e9rience utilisateur et client lorsqu\\u2019il visualise les meubles en 3D. En effet, bien que les filtres sur les r\\u00e9seaux sociaux soient une bonne solution pour utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e, elle ne permet pas de proposer une exp\\u00e9rience aussi optimis\\u00e9e que sur une application mobile. Ceci s\\u2019explique par le poids des fichiers 3D que vous pouvez charger sur les r\\u00e9seaux sociaux qui est bien plus faibles que sur une application. Ainsi, si vous utilisez une app, vous pourrez proposer des meubles en 3D avec des d\\u00e9tails bien plus r\\u00e9els et une qualit\\u00e9 de texture optimis\\u00e9e.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Les applications mobiles permettent aussi de proposer un catalogue entier de meuble en r\\u00e9alit\\u00e9 augment\\u00e9e et de d\\u00e9dier l\\u2019application \\u00e0 cela. En effet, sur les r\\u00e9seaux sociaux, vous ne pouvez pas r\\u00e9ellement afficher une fiche produit et ajouter des informations sur le meuble. 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