{"id":15661,"date":"2022-03-23T10:00:00","date_gmt":"2022-03-23T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15661"},"modified":"2023-11-10T08:05:05","modified_gmt":"2023-11-10T08:05:05","slug":"experiencia-immersiva-adversiva-realidade-agregada","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/experiencia-immersiva-adversiva-realidade-agregada\/","title":{"rendered":"Experi\u00eancia imersiva: a realidade aumentada prova o seu valor"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15661\" class=\"elementor elementor-15661\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fb345dc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fb345dc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa1ca1a exad-glass-effect-no exad-sticky-section-no\" data-id=\"fa1ca1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c8be2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"11c8be2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Publicidade em <b>realidade aumentada<\/b> \u00e9 mais <b>imersivo<\/b> do que a publicidade tradicional<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d810bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0d810bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ba400b4 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba400b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e44a18a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"e44a18a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Para apoiar ofertas publicit\u00e1rias de realidade aumentada em <\/span><b>Snapchat<\/b><span style=\"font-weight: 400;\">a rede social realizou um inqu\u00e9rito internacional aos consumidores para analisar a qualidade de um <\/span><b>experi\u00eancia imersiva<\/b><span style=\"font-weight: 400;\"> em fun\u00e7\u00e3o do tipo de conte\u00fado oferecido.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 uma experi\u00eancia imersiva?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para caracterizar <span style=\"color: #000000;\">a <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/experiencia-immersiva\/\">experi\u00eancia imersiva<\/a><\/span>A primeira coisa em que se deve concentrar \u00e9 na ci\u00eancia do c\u00e9rebro. Uma experi\u00eancia imersiva combina os aspectos cognitivos, afetivos e conotativos do c\u00e9rebro. Isso significa que quando uma pessoa est\u00e1 imersa, ela est\u00e1 focada na experi\u00eancia, emocionalmente envolvida e sua mem\u00f3ria est\u00e1 recebendo informa\u00e7\u00f5es ativamente.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Uma experi\u00eancia imersiva pode ser alcan\u00e7ada atrav\u00e9s de v\u00e1rios <\/span><b>tecnologias<\/b><span style=\"font-weight: 400;\"> cujo <\/span><b>realidade aumentada<\/b><span style=\"font-weight: 400;\"> que se est\u00e1 a tornar cada vez mais importante na <\/span><b>publicidade em redes sociais<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5d0764f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5d0764f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd8e2ec exad-glass-effect-no exad-sticky-section-no\" data-id=\"bd8e2ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a309f08 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"a309f08\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d93013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d93013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estudo mostra sucesso da publicidade de realidade aumentada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b06cda exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b06cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Neste estudo, os consumidores foram convidados a ver e ouvir 350 an\u00fancios diferentes (TV, cinema, m\u00fasica, jogos, desporto e RA) de uma forma aleat\u00f3ria.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para medir o n\u00edvel de<\/span><b>imers\u00e3o<\/b><span style=\"font-weight: 400;\"> Foi utilizado um rel\u00f3gio para monitorizar o ritmo card\u00edaco da pessoa para ver se esta se encontrava num estado imersivo. A escala de n\u00edvel de imers\u00e3o foi de 0 a 100 e mapeou cada mudan\u00e7a do ritmo card\u00edaco de uma pessoa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acordo com os resultados e an\u00e1lises, o estudo mostra claramente que a realidade aumentada \u00e9 uma experi\u00eancia imersiva porque cativa os utilizadores e lhes proporciona <\/span><b>emo\u00e7\u00f5es muito mais pronunciadas<\/b><span style=\"font-weight: 400;\">. Para dar uma ideia, o \u00edndice imersivo para um an\u00fancio AR dispon\u00edvel nas plataformas (TikTok, Instagram, Facebook e Snapchat) \u00e9 de 48 em m\u00e9dia. Para outros an\u00fancios tradicionais, o \u00edndice de imers\u00e3o \u00e9 de 45 em m\u00e9dia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918fb01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"918fb01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para explicar porque \u00e9 que uma publicidade mais imersiva \u00e9 importante para as marcas, lembre-se que a imers\u00e3o permite que uma pessoa <\/span><b>lembrar mais facilmente<\/b><span style=\"font-weight: 400;\"> experi\u00eancia e \u00e9, portanto, mais prov\u00e1vel que se torne membro da <\/span><b>cliente<\/b><span style=\"font-weight: 400;\"> de uma marca. Por conseguinte, \u00e9 importante para as empresas investir em publicidade com conte\u00fado de realidade aumentada.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1cbedfd elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1cbedfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fc28ef exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc28ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be77c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4be77c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"550\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301.jpg\" class=\"attachment-large size-large wp-image-15662\" alt=\"experi\u00eancia-immersivo-snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301.jpg 650w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-600x508.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-300x254.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-14x12.jpg 14w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e8b5a6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e8b5a6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8451875 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8451875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Maior tempo de aten\u00e7\u00e3o gra\u00e7as ao conte\u00fado AR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c08668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c08668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para al\u00e9m de destacar o aumento da imers\u00e3o num an\u00fancio de realidade aumentada, outro ponto muito interessante surgiu deste estudo. De facto, enquanto a publicidade tradicional cativa os consumidores de uma forma n\u00e3o regular, a realidade aumentada permite <\/span><b>manter um elevado envolvimento e aten\u00e7\u00e3o emocional<\/b><span style=\"font-weight: 400;\"> ao longo do an\u00fancio. Isto faz com que seja mais impactante e mais f\u00e1cil para a mem\u00f3ria reter a experi\u00eancia imersiva. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8023ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8023ce0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f05665 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7f05665\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d26b6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"25d26b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"557\" height=\"600\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301.jpg\" class=\"attachment-large size-large wp-image-15663\" alt=\"experi\u00eancia-immersiva\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301.jpg 557w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301-279x300.jpg 279w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301-11x12.jpg 11w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3001e3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"3001e3c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2d18c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc2d18c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Publicidade imersiva: Snapchat se destaca de outras redes sociais<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae646cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ae646cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De acordo com o estudo, Snapchat \u00e9 a rede social que oferece a melhor experi\u00eancia imersiva para os usu\u00e1rios. Na verdade, a pontua\u00e7\u00e3o do \u00cdndice de Imers\u00e3o foi 73 no Snapchat, enquanto para outras experi\u00eancias de RA em outras redes sociais foi 43.<\/span><\/p><p><span style=\"font-weight: 400;\">Isto pode ser explicado pelo <\/span><b>alta tecnologia<\/b><span style=\"font-weight: 400;\"> que o Snapchat desenvolveu na sua aplica\u00e7\u00e3o para a realidade aumentada. H\u00e1 muitas caracter\u00edsticas que diferenciam o Snapchat dos seus concorrentes e est\u00e3o sempre muito \u00e0 frente da curva em termos de actualiza\u00e7\u00f5es de realidade aumentada.<\/span><\/p><p><span style=\"font-weight: 400;\">Assim, permite oferecer uma experi\u00eancia de imers\u00e3o qualitativa e interessante para as marcas. Al\u00e9m disso, recentemente,<span style=\"color: #ffffff;\"> <a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/pt\/noticias\/snapchat-ar-shopping\/\" target=\"_blank\" rel=\"noopener\"><strong>a funcionalidade de experimenta\u00e7\u00e3o no Snapchat evoluiu<\/strong><\/a><\/span> e permite que uma AIC seja adicionada para ir diretamente ao site do comerciante. Al\u00e9m de oferecer conte\u00fado imersivo, a marca pode rapidamente encorajar os usu\u00e1rios a comprar o produto em quest\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b8b6ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd537d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd537d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1175dfb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1175dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Para concluir, \u00e9 importante, portanto, que as marcas ofere\u00e7am conte\u00fados de realidade aumentada. Esta tecnologia \u00e9 uma importante alavanca que continua a provar o seu valor no marketing. <span style=\"color: #000000;\">Contacte um dos nossos especialistas<\/span> para saber mais! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A publicidade de realidade aumentada \u00e9 mais imersiva do que a publicidade tradicional Contacte-nos Para apoiar as ofertas publicit\u00e1rias de realidade aumentada no Snapchat, a rede social realizou um estudo global de consumo para analisar a qualidade de uma experi\u00eancia imersiva com base no tipo de conte\u00fado oferecido. O que significa uma experi\u00eancia imersiva? Para 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Ce qui revient \\u00e0 dire que lorsqu\\u2019une personne est en immersion, elle se concentre sur l\\u2019exp\\u00e9rience, qu\\u2019elle est \\u00e9motionnellement engag\\u00e9e et que sa m\\u00e9moire re\\u00e7oit activement des informations.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Une exp\\u00e9rience immersive peut \\u00eatre r\\u00e9alis\\u00e9e gr\\u00e2ce \\u00e0 diverses <\\\/span><b>technologies<\\\/b><span style=\\\"font-weight: 400;\\\"> dont la <\\\/span><b>r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> qui prend de plus en plus de place dans les <\\\/span><b>publicit\\u00e9s sur les r\\u00e9seaux sociaux<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"5d0764f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"bd8e2ec\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a309f08\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"af84bb5\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"7ae3607\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"8d93013\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une \\u00e9tude qui montre la r\\u00e9ussite des publicit\\u00e9s en r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8b06cda\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Dans cette \\u00e9tude, les consommateurs ont \\u00e9t\\u00e9 amen\\u00e9s \\u00e0 regarder et \\u00e9couter 350 publicit\\u00e9s diff\\u00e9rentes (t\\u00e9l\\u00e9vision, cin\\u00e9ma, musique, jeux, sport et AR) de mani\\u00e8re al\\u00e9atoire.&nbsp;<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Pour mesurer le niveau d\\u2019<\\\/span><b>immersion<\\\/b><span style=\\\"font-weight: 400;\\\"> de la personne, une montre permettait de conna\\u00eetre la fr\\u00e9quence cardiaque afin de savoir si la personne \\u00e9tait engag\\u00e9e dans un \\u00e9tat immersif. L'\\u00e9chelle du niveau d\\u2019immersion \\u00e9tait de 0 \\u00e0 100 et elle permettait de cartographier chaque \\u00e9volution cardiaque d\\u2019une personne.<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Selon les r\\u00e9sultats et les analyses faites, l\\u2019\\u00e9tude montre clairement que la r\\u00e9alit\\u00e9 augment\\u00e9e est une exp\\u00e9rience immersive car elle captive les utilisateurs et leur procure <\\\/span><b>des \\u00e9motions bien plus prononc\\u00e9es<\\\/b><span style=\\\"font-weight: 400;\\\">. Pour donner un ordre d\\u2019id\\u00e9e, l\\u2019indice immersif pour une publicit\\u00e9 AR disponible sur les plateformes (TikTok, Instagram, Facebook et Snapchat) est de 48 en moyenne. 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Il est donc important pour les entreprises d\\u2019investir dans des publicit\\u00e9s avec des contenus en r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1cbedfd\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"7fc28ef\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":54.561},\"elements\":[{\"id\":\"4be77c8\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/experience-immersive-snapchat-publicite\\u0301.jpg\",\"id\":15662,\"alt\":\"experience-immersive-snapchat\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"cc62615\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"0e8b5a6\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":45.352,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"8451875\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une r\\u00e9gularit\\u00e9 de l\\u2019attention plus longue gr\\u00e2ce au contenu AR\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4c08668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">En plus de mettre en avant l\\u2019augmentation de l\\u2019immersion dans une publicit\\u00e9 en r\\u00e9alit\\u00e9 augment\\u00e9e, un autre point tr\\u00e8s int\\u00e9ressant est ressorti de cette \\u00e9tude. En effet, alors que la publicit\\u00e9 traditionnelle captive les consommateurs de fa\\u00e7on non r\\u00e9guli\\u00e8re, la r\\u00e9alit\\u00e9 augment\\u00e9e permet de <\\\/span><b>maintenir l\\u2019engagement \\u00e9motionnel et l\\u2019attention \\u00e9lev\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\"> tout au long de la publicit\\u00e9. Ainsi, elle est plus percutante et la m\\u00e9moire a plus de facilit\\u00e9 \\u00e0 retenir cette exp\\u00e9rience immersive. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8023ce0\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"7f05665\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":54.561,\"content_position\":\"center\"},\"elements\":[{\"id\":\"25d26b6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/experience-immersive-publicite\\u0301.jpg\",\"id\":15663,\"alt\":\"experience-immersive\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"2e4b5ee\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"3001e3c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":45.352,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"fc2d18c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Publicit\\u00e9 immersive : Snapchat se d\\u00e9marque des autres r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ae646cc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Selon l\\u2019\\u00e9tude, Snapchat serait le r\\u00e9seau social qui proposerait la meilleure exp\\u00e9rience immersive pour les utilisateurs. En effet, le score de l\\u2019indice d\\u2019immersion \\u00e9tait de 73 sur Snapchat alors que pour les autres exp\\u00e9riences AR sur les les autres r\\u00e9seaux sociaux est de 43.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ceci peut s\\u2019expliquer par la <\\\/span><b>haute technologie<\\\/b><span style=\\\"font-weight: 400;\\\"> que Snapchat a d\\u00e9velopp\\u00e9 sur son application pour la r\\u00e9alit\\u00e9 augment\\u00e9e. Il existe de nombreuses fonctionnalit\\u00e9s qui permettent \\u00e0 Snapchat de se d\\u00e9marquer de ses concurrents et ont toujours une grande avance sur les mises \\u00e0 jour en termes de r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ainsi elle permet de proposer une exp\\u00e9rience immersive qualitative et int\\u00e9ressante pour les marques. De plus, depuis peu,<span style=\\\"color: #ffffff;\\\"> <a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-ar-shopping\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><strong>la fonctionnalit\\u00e9 try-on sur Snapchat a \\u00e9volu\\u00e9<\\\/strong><\\\/a><\\\/span> et permet d\\u2019ajouter un CTA pour se rendre directement sur le site du commer\\u00e7ant. 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