{"id":15052,"date":"2022-03-07T10:00:00","date_gmt":"2022-03-07T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15052"},"modified":"2023-11-10T08:07:20","modified_gmt":"2023-11-10T08:07:20","slug":"web-ar-appreciate-consumidores","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pt\/noticias\/web-ar-appreciate-consumidores\/","title":{"rendered":"AR web tornaria o com\u00e9rcio eletr\u00f4nico mais divertido para 34% dos americanos"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15052\" class=\"elementor elementor-15052\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f72d653 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"f72d653\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbf9434 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fbf9434\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eb810e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7eb810e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">AR web tornaria o com\u00e9rcio eletr\u00f4nico mais divertido para 34% dos americanos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a508ba4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a508ba4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b002ded elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"b002ded\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5404088 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"5404088\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Entre em contato<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc0447 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"dcc0447\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6ce7d3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f6ce7d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0d54dd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c0d54dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/today.yougov.com\/topics\/technology\/articles-reports\/2022\/02\/17\/profile-peek-online-shopping-augmented-reality\" target=\"_blank\" rel=\"noopener\">YouGov<\/a> lan\u00e7ou um estudo em 18 de fevereiro de 2022 sobre a opini\u00e3o dos americanos sobre a web AR no com\u00e9rcio eletr\u00f4nico. Mesmo que este estudo diga respeito apenas aos americanos, permite-nos imaginar a evolu\u00e7\u00e3o do mercado global de realidade aumentada nos pr\u00f3ximos anos.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bc47704 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bc47704\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c68275d exad-glass-effect-no exad-sticky-section-no\" data-id=\"c68275d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7775ee1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7775ee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Realidade Aumentada uma ferramenta para marcas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a1b2c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"01a1b2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esta tecnologia j\u00e1 existe h\u00e1 algum tempo, mas tem sido utilizada no marketing da marca h\u00e1 uma d\u00e9cada. De facto, existem muitas formas de integrar a realidade aumentada na sua estrat\u00e9gia de marketing, tais como filtros em redes sociais, web AR ou em videoconfer\u00eancias.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No entanto, o termo realidade aumentada n\u00e3o \u00e9 bem conhecido e os usu\u00e1rios \u00e0s vezes nem sabem que est\u00e3o visualizando as coisas atrav\u00e9s da realidade aumentada. No mundo inteiro, 810 milh\u00f5es de pessoas usaram AR em seus smartphones no ano passado e este n\u00famero se transformar\u00e1 em um bilh\u00e3o at\u00e9 o final de 2022.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Como voc\u00ea pode ver, a realidade aumentada est\u00e1 se tornando uma grande alavanca para que as marcas se aproximem de seus clientes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cabcd34 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cabcd34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6689ea exad-glass-effect-no exad-sticky-section-no\" data-id=\"e6689ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40dad0d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"40dad0d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contato<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/woRrlO?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_pt\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-de4134a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"de4134a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34b728c exad-glass-effect-no exad-sticky-section-no\" data-id=\"34b728c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f33bee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9f33bee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que os consumidores pensam da web AR?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ba89e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"37ba89e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Primeiro, antes de falar de realidade aumentada, o YouGov explica que 73% dos americanos querem uma melhor experi\u00eancia de compra quando est\u00e3o no seu smartphone.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">\u00c9 aqui que a web AR entra em jogo e ajuda as marcas. De facto, gra\u00e7as \u00e0 realidade aumentada, os utilizadores podem projectar objectos 3D no seu ambiente real. Isto traz <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pt\/conselho-rede-social-aconselhamento\/real-augmented-trade\/\" target=\"_blank\" rel=\"noopener\">in\u00fameras vantagens<\/a> tanto para comerciantes como para consumidores.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Isto \u00e9 o que este estudo prova, 34% dos americanos concordam que a realidade aumentada tornaria a sua experi\u00eancia de compra mais agrad\u00e1vel e divertida.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Al\u00e9m disso, 72 % tamb\u00e9m disse que a realidade aumentada os ajudaria a recomendar produtos aos seus amigos e familiares. De facto, de acordo com os inquiridos, isso permitir-lhes-ia dar uma representa\u00e7\u00e3o muito precisa de como seria realmente a utiliza\u00e7\u00e3o de um produto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c95ef8c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c95ef8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f29547 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6f29547\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b66f10 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2b66f10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/statistique-web-ar-q552ttzy6ecsjh58pjdzu1ljw7ssftt2o8tjb06y48.jpg\" title=\"statistics-web-ar\" alt=\"benef\u00edcios da web-ar-benef\u00edcios\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6fb079c exad-glass-effect-no exad-sticky-section-no\" data-id=\"6fb079c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727a43f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"727a43f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Al\u00e9m disso, h\u00e1 uma estat\u00edstica que mostra que a realidade aumentada \u00e9 muito popular entre os americanos. De fato, 22% deles compartilham conte\u00fado na internet e isso aumenta para 37% se nos concentrarmos em pessoas que gostam de realidade aumentada. Portanto, se uma marca oferece conte\u00fado de realidade aumentada, seu conte\u00fado ser\u00e1 mais compartilhado pelos usu\u00e1rios.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c31754c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c31754c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-817b7ee exad-glass-effect-no exad-sticky-section-no\" data-id=\"817b7ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26d580c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"26d580c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A web AR: uma alavanca j\u00e1 utilizada por muitas empresas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d48e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e5d48e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A integra\u00e7\u00e3o da realidade aumentada pode ser feita atrav\u00e9s de muitos canais, como as redes sociais ou a web AR.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Web AR permite oferecer aos visitantes do site para projetar produtos 3D em seu ambiente em realidade aumentada. H\u00e1 muitas vantagens em fazer isso que voc\u00ea encontrar\u00e1 neste artigo: 5 raz\u00f5es para incluir realidade aumentada no seu site de com\u00e9rcio eletr\u00f4nico (link do artigo).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Em suma, oferece uma melhor experi\u00eancia de compra para os clientes, mas, al\u00e9m disso, permite \u00e0s empresas baixar a taxa de retorno dos seus produtos, optimizar a sua SEO e destacar-se da concorr\u00eancia, oferecendo uma experi\u00eancia imersiva.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b319989 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b319989\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca1996c exad-glass-effect-no exad-sticky-section-no\" data-id=\"ca1996c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-476f887 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"476f887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como integrar a RA na web no seu site?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e99be6c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e99be6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para oferecer esta experi\u00eancia de realidade aumentada, \u00e9 primeiro essencial integrar um modelador 3D em seu site com o produto que voc\u00ea deseja oferecer em 3D.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ent\u00e3o, voc\u00ea precisa integrar um peda\u00e7o de c\u00f3digo HTML na sua p\u00e1gina web para oferecer realidade aumentada em smartphones.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>A Web de RA tornaria o com\u00e9rcio electr\u00f3nico mais divertido para 34% dos americanos Contacte-nos A YouGov publicou um estudo em 18 de Fevereiro de 2022 sobre as opini\u00f5es dos americanos relativamente \u00e0 Web de RA no com\u00e9rcio electr\u00f3nico. Embora este estudo diga respeito apenas aos americanos, d\u00e1-nos uma ideia de como o mercado global da realidade aumentada ir\u00e1 evoluir nos pr\u00f3ximos 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/today.yougov.com\\\/topics\\\/technology\\\/articles-reports\\\/2022\\\/02\\\/17\\\/profile-peek-online-shopping-augmented-reality\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">YouGov<\\\/a> a sorti une \\u00e9tude le 18 f\\u00e9vrier 2022 sur l\\u2019opinion des am\\u00e9ricains au sujet du web AR dans le e-commerce. M\\u00eame si cette \\u00e9tude concerne uniquement les am\\u00e9ricains, elle permet d\\u2019imaginer l\\u2019\\u00e9volution du march\\u00e9 mondial de la r\\u00e9alit\\u00e9 augment\\u00e9e dans les ann\\u00e9es \\u00e0 venir.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"column_gap\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"bc47704\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"c68275d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7775ee1\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9alit\\u00e9 augment\\u00e9e un outil pour les marques\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"01a1b2c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cette technologie existe depuis un certain temps mais cela fait depuis une d\\u00e9cennie qu\\u2019elle est utilis\\u00e9e dans le marketing des marques. En effet, il existe plusieurs fa\\u00e7ons d\\u2019int\\u00e9grer la r\\u00e9alit\\u00e9 augment\\u00e9e dans sa strat\\u00e9gie de marketing telles que les filtres sur les r\\u00e9seaux sociaux, le web AR ou dans les visioconf\\u00e9rences.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Le terme r\\u00e9alit\\u00e9 augment\\u00e9e est cependant peu connu et les utilisateurs ne savent parfois m\\u00eame pas qu\\u2019ils sont en train de visualiser des \\u00e9l\\u00e9ments gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e. Partout dans le monde, 810 millions de personnes ont utilis\\u00e9 l\\u2019AR sur leur smartphone l\\u2019ann\\u00e9e derni\\u00e8re et ce nombre va se transformer en milliard d\\u2019ici fin 2022.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Vous l\\u2019aurez donc compris, la r\\u00e9alit\\u00e9 augment\\u00e9e devient un levier majeur pour les marques afin de se rapprocher de leurs clients.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"cabcd34\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"e6689ea\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"40dad0d\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"de4134a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"34b728c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"9f33bee\",\"elType\":\"widget\",\"settings\":{\"title\":\"Que pensent les consommateurs du web AR ?\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"37ba89e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Tout d\\u2019abord, avant de parler de la r\\u00e9alit\\u00e9 augment\\u00e9e, YouGov explique que 73% des am\\u00e9ricains souhaitent avoir une meilleure exp\\u00e9rience d\\u2019achat lorsqu\\u2019ils sont sur leur smartphone.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">C\\u2019est \\u00e0 ce moment-l\\u00e0 que le web AR entre en jeu et apporte son aide aux marques. En effet, gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e, les utilisateurs peuvent projeter les objets en 3D dans leur environnement r\\u00e9el. Ceci apporte de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/realite-augmentee-e-commerce\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">nombreux avantages<\\\/a> pour les commer\\u00e7ants ainsi que pour les consommateurs.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">C\\u2019est ce que prouve cette \\u00e9tude, 34% des am\\u00e9ricains approuvent que la r\\u00e9alit\\u00e9 augment\\u00e9e rendrait leur exp\\u00e9rience d\\u2019achat plus agr\\u00e9able et fun.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">De plus, 72 % ont \\u00e9galement d\\u00e9clar\\u00e9 que la r\\u00e9alit\\u00e9 augment\\u00e9e les aiderait \\u00e0 recommander des produits \\u00e0 leurs amis et \\u00e0 leur famille. 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