{"id":18106,"date":"2022-04-28T14:09:36","date_gmt":"2022-04-28T14:09:36","guid":{"rendered":"https:\/\/filtermaker.fr\/?page_id=18106"},"modified":"2023-05-31T07:18:31","modified_gmt":"2023-05-31T07:18:31","slug":"beneficios-metaversos-para-marcas","status":"publish","type":"page","link":"https:\/\/filtermaker.fr\/pt\/o-que-e-a-web3\/o-metaverso\/beneficios-metaversos-para-marcas\/","title":{"rendered":"O valor do metaverso para as marcas"},"content":{"rendered":"
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O benef\u00edcios<\/b> o metaverso para as marcas<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Descubra as oportunidades que o metaverso oferece \u00e0s marcas.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Defini\u00e7\u00e3o<\/a><\/span><\/p>

Vantagens do metaverso<\/a><\/span><\/span><\/p>

Exemplos de marcas em The SandBox<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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O metaverso: defini\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um conceito que tem vindo a desenvolver-se e a expandir-se nos \u00faltimos anos, o\u00a0metaverso<\/span><\/span><\/a>\u00a0re\u00fane universos virtuais partilhados nos quais os jogadores se podem encontrar atrav\u00e9s de avatares. Estes espa\u00e7os virtuais permitem aos utilizadores trocar, partilhar, trabalhar ou jogar em conjunto. Muitas coisas podem, portanto, ser feitas. O metaverso \u00e9 semelhante aos jogos de v\u00eddeo existentes, tais como\u00a0Fortnite<\/a><\/span><\/span>,\u00a0Minecraft<\/a><\/span><\/span>\u00a0ou mesmo\u00a0Second Life<\/span><\/span><\/a>. De facto, estes mundos virtuais e partilhados s\u00e3o permanentes e continuam a existir mesmo quando os utilizadores abandonam a plataforma.<\/p>

O metaverso \u00e9, portanto, uma tecnologia muito popular que \u00e9 bem sucedida com as gera\u00e7\u00f5es mais jovens. Estas novas tend\u00eancias e tecnologias devem ser tidas em conta pelas marcas a fim de se adaptarem e comunicarem da melhor maneira.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"metavers-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A caixa de areia<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Os benef\u00edcios do metaverso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os benef\u00edcios do metaverso para os consumidores s\u00e3o m\u00faltiplos<\/b>. De facto, esta tecnologia oferece uma experi\u00eancia digital \u00fanica para utilizadores da Internet<\/b> atrav\u00e9s de um imers\u00e3o total<\/b>. Os utilizadores podem ver produtos nestes mundos virtuais conectados: uma boa maneira de visualizar um produto antes de potencialmente fazer uma compra. A fronteira entre o mundo f\u00edsico e virtual est\u00e1 assim a tornar-se ainda mais confusa em benef\u00edcio das marcas e do seu desenvolvimento.<\/p>

O metaverso tamb\u00e9m oferece muitas vantagens para as marcas, incluindo\u00a0A caixa de areia<\/a><\/span><\/span>. \u00c9 um metaverso representado em pixels 3D dentro do qual os utilizadores da Internet podem andar por a\u00ed, alugar, e at\u00e9 comprar elementos atrav\u00e9s de moeda criptogr\u00e1fica. De facto, o conte\u00fado pode ser monetizado na plataforma atrav\u00e9s das NFT<\/b>Estes s\u00e3o os chamados tokens n\u00e3o fung\u00edveis. As gateways virtuais podem ser adquiridas sob a forma de NFT (compra certificada atrav\u00e9s de registo na cadeia de bloqueio), a fim de para construir casas, lojas, etc.<\/b> Tudo \u00e9 poss\u00edvel! Os propriet\u00e1rios podem usar as suas terras como quiserem para \"transmitir jogos, criar experi\u00eancias multiplayer<\/b>A Sandbox \u00e9 a primeira do seu g\u00e9nero no mundo a oferecer uma vasta gama de servi\u00e7os, desde a habita\u00e7\u00e3o \u00e0s comunidades. A Sandbox tem actualmente mais de 200 marcas de v\u00e1rios sectores tais como Adidas, Ubisoft, Warner Music, Gucci...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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As marcas presentes no The SandBox<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"thesandbox-\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Warner Music: um mundo virtual dedicado \u00e0 m\u00fasica<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As vantagens do metaverso para o grupo musical\u00a0Warner<\/a><\/span><\/strong>\u00a0s\u00e3o m\u00faltiplos. De facto, a marca anunciou a sua parceria com The Sandbox a 27 de Janeiro de 2022. \"Warner Music Group LAND\" contar\u00e1 com concertos e outras atrac\u00e7\u00f5es musicais onde os utilizadores podem interagir uns com os outros e participar nas actividades oferecidas. Para al\u00e9m do jogo, os f\u00e3s poder\u00e3o tamb\u00e9m adquirir terrenos vizinhos \u00e0 Warner Music para criar as suas pr\u00f3prias experi\u00eancias virtuais. O objectivo do grupo \u00e9 oferecer uma experi\u00eancia inovadora e envolvente, com concertos ao vivo, eventos VIP, etc., ao mesmo tempo que se investe em im\u00f3veis virtuais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Adidas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adidas\u00a0<\/span>assinou o metaverso em 2021 na plataforma. A marca investiu em 144 parcelas virtuais em parceria com a empresa de moeda criptogr\u00e1fica Coinbase e Sandbox. O grupo alem\u00e3o de artigos desportivos oferece NFT de produtos digitais exclusivos, tais como sweatshirts, tamb\u00e9m ligados a produtos f\u00edsicos. Os clientes da Adidas podem adquirir produtos digitais para aceder a experi\u00eancias dentro da plataforma, mas tamb\u00e9m ter acesso a uma oferta f\u00edsica dos diversos benef\u00edcios m\u00faltiplos que o metaverso oferece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"adidas-metaverse\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Adidas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adidas<\/a><\/span><\/strong>\u00a0assinou o metaverso em 2021 na plataforma. A marca investiu em 144 parcelas virtuais em parceria com a empresa de moeda criptogr\u00e1fica Coinbase e Sandbox. O grupo alem\u00e3o de artigos desportivos oferece NFT de produtos digitais exclusivos, tais como sweatshirts, tamb\u00e9m ligados a produtos f\u00edsicos. Os clientes da Adidas podem adquirir produtos digitais para aceder a experi\u00eancias dentro da plataforma, mas tamb\u00e9m ter acesso a uma oferta f\u00edsica dos diversos benef\u00edcios m\u00faltiplos que o metaverso oferece.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"metaverse-gucci-the-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Gucci<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A marca de luxo italiana est\u00e1 a oferecer uma loja conceptual \u00fanica onde podem ser adquiridas pe\u00e7as \u00fanicas e hist\u00f3ricas. Denominada \"Gucci Vault\", a marca de luxo quis dar ao seu conceito de loja a forma de uma caixa. Compar\u00e1vel a uma c\u00e1psula de tempo, apresenta artigos de \u00e9poca dos anos 60 e 80. Al\u00e9m disso, a marca est\u00e1 a lan\u00e7ar uma s\u00e9rie de NFTs especiais em colabora\u00e7\u00e3o com a Superplastic. Os personagens-chave da marca ser\u00e3o vestidos com motivos ic\u00f3nicos de\u00a0Gucci<\/a><\/span><\/strong>. Como b\u00f3nus adicional, cada NFT tem a sua pr\u00f3pria escultura feita \u00e0 m\u00e3o que ser\u00e1 enviada aos propriet\u00e1rios, uma vantagem adicional tornada poss\u00edvel pelo metaverso.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Como dissemos, todos os sectores de actividade podem ser estabelecidos no metaverso. Seguros franceses\u00a0Axa<\/span><\/strong><\/a>\u00a0adquiriu o seu primeiro portal virtual de sempre em The Sandbox. A companhia de seguros quer criar novos espa\u00e7os para os seus talentos e clientes partilharem neste mundo virtual paralelo. Desta forma, a Axa quer destacar o seu esp\u00edrito inovador, particularmente participando em grandes avan\u00e7os tecnol\u00f3gicos. Novos servi\u00e7os especialmente adaptados ao mundo virtual poderiam ent\u00e3o ser oferecidos atrav\u00e9s de uma ag\u00eancia virtual.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"axa-metaverse-the-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"axa-metaverse-the-sandbox\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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AXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Como dissemos, todos os sectores de actividade podem ser estabelecidos no metaverso. Seguros franceses\u00a0Axa<\/span><\/strong><\/a>\u00a0adquiriu o seu primeiro portal virtual de sempre em The Sandbox. A companhia de seguros quer criar novos espa\u00e7os para os seus talentos e clientes partilharem neste mundo virtual paralelo. Desta forma, a Axa quer destacar o seu esp\u00edrito inovador, particularmente participando em grandes avan\u00e7os tecnol\u00f3gicos. Novos servi\u00e7os especialmente adaptados ao mundo virtual poderiam ent\u00e3o ser oferecidos atrav\u00e9s de uma ag\u00eancia virtual.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"horizon-worlds-metavers\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Horizonte<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Figuras p\u00fablicas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Personalidades mundialmente famosas est\u00e3o tamb\u00e9m presentes no metaverso. Este \u00e9 o caso do cantor Snoop Dogg, que recriou a sua pr\u00f3pria mans\u00e3o em The Sandbox. O cantor lan\u00e7ou recentemente a sua pr\u00f3pria colec\u00e7\u00e3o no The Sandbox dos seus 10.000 Doggies, avatares representando o cantor. Permitem aos propriet\u00e1rios ir a concertos, explorar o metaverso, completar miss\u00f5es ou simplesmente sair com os amigos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Os benef\u00edcios do metaverso para as marcas Descubra as oportunidades que o metaverso oferece \u00e0s marcas. Defini\u00e7\u00e3o Vantagens do metaverso Exemplos de marcas no The SandBox O metaverso: defini\u00e7\u00e3o Um conceito que tem continuado a desenvolver-se e a crescer nos \u00faltimos anos, o metaverso re\u00fane universos virtuais partilhados nos quais os jogadores podem jogar numa variedade de 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.elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-2a70977.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-2a70977.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-2a70977 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-6f94738 > .elementor-container{max-width:1331px;}.elementor-18106 .elementor-element.elementor-element-6f94738{margin-top:50px;margin-bottom:50px;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-1285d26 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#90A8ED;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-3a1db97.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-3a1db97.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated > .elementor-background-overlay, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18106 .elementor-element.elementor-element-5a7041e > .elementor-widget-container{margin:10px 0px 5px 10px;}.elementor-18106 .elementor-element.elementor-element-5a7041e{text-align:left;}.elementor-18106 .elementor-element.elementor-element-5a7041e .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:20px;font-weight:600;color:#000000;}.elementor-18106 .elementor-element.elementor-element-e3c56b0 > .elementor-widget-container{margin:19px 0px 10px 10px;padding:0px 0px 0px 0px;}.elementor-18106 .elementor-element.elementor-element-e3c56b0{font-family:\"Work Sans\", Sans-serif;font-size:16px;font-weight:400;color:#000000;}.elementor-18106 .elementor-element.elementor-element-3fa7f72 > .elementor-container{max-width:1331px;}.elementor-18106 .elementor-element.elementor-element-3fa7f72{margin-top:50px;margin-bottom:20px;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-c216676.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-c216676.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-c216676.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-c216676 > .elementor-widget-wrap > 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.elementor-element.elementor-element-14d7c9a > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:20px 0px 62px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated, .elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated > .elementor-background-overlay, .elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated > 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D\\u00e9finition<\\\/a><\\\/span><\\\/p>

Avantages du m\\u00e9taverse<\\\/a><\\\/span><\\\/span><\\\/p>

Exemples de marques sur The SandBox<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.4,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false},{\"id\":\"be4ce5b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":33.292,\"content_position_tablet\":\"center\",\"_inline_size_tablet\":30,\"_inline_size_mobile\":20},\"elements\":[],\"isInner\":false}],\"isInner\":false},{\"id\":\"97266e9\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"c63d366\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"238842e\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"definition\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d3f15a6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le m\\u00e9taverse : d\\u00e9finition\",\"align\":\"center\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"625f852\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Concept qui ne cesse de se d\\u00e9velopper et prendre de l\\u2019ampleur depuis ces derni\\u00e8res ann\\u00e9es, le\\u00a0m\\u00e9taverse<\\\/span><\\\/span><\\\/a>\\u00a0rassemble des univers virtuels partag\\u00e9s au sein desquels les joueurs peuvent se retrouver gr\\u00e2ce \\u00e0 des avatars. Ces espaces virtuels permettent aux utilisateurs d\\u2019\\u00e9changer, partager, travailler ou encore jouer ensemble. Beaucoup de choses peuvent donc \\u00eatre faites. Le m\\u00e9taverse se rapproche de jeux vid\\u00e9o d\\u00e9j\\u00e0 existants, tels que\\u00a0Fortnite<\\\/a><\\\/span><\\\/span>,\\u00a0Minecraft<\\\/a><\\\/span><\\\/span>\\u00a0ou encore\\u00a0Second Life<\\\/span><\\\/span><\\\/a>. En effet, ces univers virtuels et partag\\u00e9s sont permanents et restent existants m\\u00eame lorsque les utilisateurs quittent la plateforme.<\\\/p>

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The Sandbox<\\\/span><\\\/em><\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"92b2825\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":50,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"content_position\":\"center\",\"space_between_widgets\":0,\"_inline_size_tablet\":55,\"margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"5\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"5\",\"bottom\":\"0\",\"left\":\"5\",\"isLinked\":false}},\"elements\":[{\"id\":\"8931640\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"advantages\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"de28ad8\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les avantages du m\\u00e9taverse\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"600\",\"_margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"5\",\"left\":\"10\",\"isLinked\":false},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cfe39b3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Les avantages du m\\u00e9taverse pour les consommateurs sont multiples<\\\/b>. En effet, cette technologie proposant une exp\\u00e9rience num\\u00e9rique unique aux internautes<\\\/b> gr\\u00e2ce \\u00e0 une immersion totale<\\\/b>. Les utilisateurs ont la possibilit\\u00e9 de voir des produits dans ces mondes virtuels connect\\u00e9s : un bon moyen de visualiser un produit avant de passer potentiellement \\u00e0 l\\u2019achat. La fronti\\u00e8re entre le monde physique et virtuel s\\u2019estompe donc encore davantage au profit des marques et leur d\\u00e9veloppement.<\\\/p>

Le m\\u00e9taverse offre \\u00e9galement de nombreux avantages pour les marques notamment avec\\u00a0The Sandbox<\\\/a><\\\/span><\\\/span>. C\\u2019est un m\\u00e9taverse repr\\u00e9sent\\u00e9 en pixels 3D au sein duquel les internautes peuvent se balader, louer, et m\\u00eame acheter des \\u00e9l\\u00e9ments via la crypto-monnaie. En effet, le contenu peut \\u00eatre mon\\u00e9tis\\u00e9 sur la plateforme gr\\u00e2ce aux NFT<\\\/b>, les fameux jetons non-fongibles. Des passerelles virtuelles peuvent \\u00eatre achet\\u00e9es sous forme de NFT (achat certifi\\u00e9 gr\\u00e2ce \\u00e0 l\\u2019inscription dans la blockchain) afin de construire par la suite des maisons, magasins\\u2026<\\\/b> Tout est possible ! Les propri\\u00e9taires peuvent exploiter leur terrain comme ils le souhaitent pour \\u201cdiffuser des jeux, cr\\u00e9er des exp\\u00e9riences multijoueur<\\\/b>, des logements, ou encore des communaut\\u00e9s\\u201d. 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