{"id":8402,"date":"2021-08-12T10:00:00","date_gmt":"2021-08-12T08:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=8402"},"modified":"2023-11-10T08:31:53","modified_gmt":"2023-11-10T08:31:53","slug":"tendances-realiteaugmentee","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/tendances-realiteaugmentee\/","title":{"rendered":"3 g\u0142\u00f3wne trendy w tre\u015bciach rzeczywisto\u015bci rozszerzonej w 2021 r."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8402\" class=\"elementor elementor-8402\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1776177 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1776177\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcd61c9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bcd61c9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc8cd62 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bc8cd62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">3 g\u0142\u00f3wne trendy w tre\u015bciach rzeczywisto\u015bci rozszerzonej w 2021 r.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-481a729 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"481a729\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-53b4d94 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"53b4d94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee4245e elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"ee4245e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-643137b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"643137b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96d2b34 exad-glass-effect-no exad-sticky-section-no\" data-id=\"96d2b34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77f6310 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"77f6310\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Rzeczywisto\u015b\u0107 rozszerzona jest znana od ponad 50 lat, ale tak naprawd\u0119 jest wykorzystywana dopiero od 5 lat. Kilka bran\u017c zacz\u0119\u0142o ju\u017c korzysta\u0107 z tej technologii, a marki coraz cz\u0119\u015bciej wykorzystuj\u0105 j\u0105 jako narz\u0119dzie marketingowe. W tym artykule znajdziesz 3 trendy AR, kt\u00f3re pojawi\u0105 si\u0119 w 2021 roku!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e431279 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e431279\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f40a289 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f40a289\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8789bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c8789bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Handel elektroniczny i projekcja produkt\u00f3w w 3D<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-047c187 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"047c187\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-34957ff exad-glass-effect-no exad-sticky-section-no\" data-id=\"34957ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1e19b9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c1e19b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"443\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee.jpeg\" class=\"attachment-large size-large wp-image-12443\" alt=\"trendy w rzeczywisto\u015bci rozszerzonej\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee.jpeg 830w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee-600x333.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee-300x166.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/ikea-place-realite-augmentee-768x426.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-927d086 exad-glass-effect-no exad-sticky-section-no\" data-id=\"927d086\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1d8d96 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b1d8d96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Rzeczywisto\u015b\u0107 rozszerzona mo\u017ce by\u0107 bardzo korzystna dla handlu elektronicznego. Technologia ta umo\u017cliwia wy\u015bwietlanie obiekt\u00f3w w 3D w rzeczywistym otoczeniu u\u017cytkownika za po\u015brednictwem jego smartfona. AR staje si\u0119 wi\u0119c wa\u017cnym elementem sprzeda\u017cy, poniewa\u017c internauci mog\u0105 \u0142atwo zwizualizowa\u0107 produkt i rozwia\u0107 wszelkie w\u0105tpliwo\u015bci dotycz\u0105ce jego wymiar\u00f3w czy kolor\u00f3w.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">IKEA postanowi\u0142a wykorzysta\u0107 ten trend ju\u017c w ci\u0105gu ostatnich dw\u00f3ch lat, wprowadzaj\u0105c na rynek <a style=\"color: #000000;\" href=\"https:\/\/apps.apple.com\/fr\/app\/ikea-place\/id1279244498\" target=\"_blank\" rel=\"noopener\">IKEA Place<\/a> aplikacja, kt\u00f3ra wy\u015bwietla wi\u0119kszo\u015b\u0107 mebli i przedmiot\u00f3w dekoracyjnych z katalogu, aby pom\u00f3c klientom w wyborze produktu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba2f133 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ba2f133\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Co wi\u0119cej, w zwi\u0105zku z kryzysem zwi\u0105zanym z COVID-19 wiele sklep\u00f3w musia\u0142o zamkn\u0105\u0107 swoje drzwi, co uniemo\u017cliwi\u0142o dotarcie do nich. <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/mozliwosci\/visualisation-produit-3d\/\">zobacz produkty<\/a>. Nawyki konsument\u00f3w zmieni\u0142y si\u0119 i wielu z nich woli kupowa\u0107 online. Jest to zatem okazja dla sprzedawc\u00f3w detalicznych do zintegrowania rzeczywisto\u015bci rozszerzonej ze swoj\u0105 stron\u0105 internetow\u0105 w celu zwi\u0119kszenia wsp\u00f3\u0142czynnika konwersji. AR mo\u017ce zwi\u0119kszy\u0107 wsp\u00f3\u0142czynnik konwersji nawet o 30%, dzi\u0119ki wci\u0105gaj\u0105cej i praktycznej naturze tej technologii.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d06dfad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d06dfad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21d3d73 exad-glass-effect-no exad-sticky-section-no\" data-id=\"21d3d73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f454039 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f454039\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Filtry rzeczywisto\u015bci rozszerzonej w sieciach spo\u0142eczno\u015bciowych<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b645034 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b645034\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33f25ff exad-glass-effect-no exad-sticky-section-no\" data-id=\"33f25ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff629c1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"ff629c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Sans-titre-2021-10-14T133145.933-1-q555n43tj42dnczg3pz21jzoj470d2sjdrnnk858t4.png\" title=\"Bez tytu\u0142u - 2021-10-14T133145.933 (1)\" alt=\"filtr-instagram\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11ea8f6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"11ea8f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa3f3ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fa3f3ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Drugim trendem, kt\u00f3rego nie mo\u017cna przeoczy\u0107, jest tworzenie filtr\u00f3w rzeczywisto\u015bci rozszerzonej w sieciach spo\u0142eczno\u015bciowych.\u00a0<\/p><p>Filtry na Instagramie, Facebooku i Snapchacie istniej\u0105 ju\u017c od jakiego\u015b czasu, ale tak naprawd\u0119 marki dopiero niedawno zacz\u0119\u0142y wykorzystywa\u0107 t\u0119 funkcj\u0119. Ze wzgl\u0119du na sw\u00f3j \u017cartobliwy i czasem zabawny charakter, efekty s\u0105 bardzo korzystne dla marek, je\u015bli chodzi o osi\u0105ganie cel\u00f3w, takich jak zwi\u0119kszenie liczby spo\u0142eczno\u015bci i zaanga\u017cowania czy poprawa \u015bwiadomo\u015bci marki.\u00a0<\/p><p>Proponuj\u0105c filtr rzeczywisto\u015bci rozszerzonej, marka mo\u017ce przenie\u015b\u0107 u\u017cytkownik\u00f3w do innego \u015bwiata i zaprosi\u0107 ich do interakcji z proponowanymi tre\u015bciami. Jest to tzw. do\u015bwiadczenie immersyjne i pozwala markom budowa\u0107 strategi\u0119 cyfrow\u0105, kt\u00f3ra przynosi wi\u0119cej ni\u017c korzy\u015bci pod wzgl\u0119dem ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2814350 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2814350\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e03882c exad-glass-effect-no exad-sticky-section-no\" data-id=\"e03882c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f102d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"f102d27\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d0c1d95 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d0c1d95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-288dcfe exad-glass-effect-no exad-sticky-section-no\" data-id=\"288dcfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7706d51 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7706d51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Modne wydarzenia w rzeczywisto\u015bci rozszerzonej<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8509d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"cd8509d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W dzisiejszych czasach mo\u017cliwe jest zorganizowanie wydarzenia opartego na rzeczywisto\u015bci rozszerzonej. Na przyk\u0142ad w czerwcu 2021 r. w Pary\u017cu odby\u0142 si\u0119 pierwszy francuski festiwal sztuki rzeczywisto\u015bci rozszerzonej. Oferowa\u0142 on uczestnikom mo\u017cliwo\u015b\u0107 chodzenia po festiwalu ze smartfonami i podziwiania dzie\u0142 sztuki w rzeczywisto\u015bci rozszerzonej.\u00a0<\/p><p>Jak sama nazwa wskazuje, rzeczywisto\u015b\u0107 rozszerzona prze\u0142amuje bariery wielko\u015bci. Dzi\u0119ki temu artysta mo\u017ce stworzy\u0107 ogromne dzie\u0142o sztuki, nie martwi\u0105c si\u0119 o jego rozmiar, lub bez problemu stworzy\u0107 dzie\u0142o ruchome.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-54fc541 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"54fc541\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4da17cd exad-glass-effect-no exad-sticky-section-no\" data-id=\"4da17cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f52f4b8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f52f4b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"320\" height=\"180\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/festival-realite-augmentee.jpeg\" class=\"attachment-full size-full wp-image-12445\" alt=\"trend-aktualny-wzrost\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/festival-realite-augmentee.jpeg 320w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/festival-realite-augmentee-300x169.jpeg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bf98aed exad-glass-effect-no exad-sticky-section-no\" data-id=\"bf98aed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df0c13f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"df0c13f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mo\u017cliwe jest tak\u017ce dodanie do festiwalu rzeczywisto\u015bci rozszerzonej. Coraz wi\u0119cej festiwali korzysta z tej technologii, aby poprawi\u0107 jako\u015b\u0107 obs\u0142ugi uczestnik\u00f3w. Tworzy to \u015bwiat, kt\u00f3ry jest bardzo obecny na festiwalu i zwi\u0119ksza lojalno\u015b\u0107 uczestnik\u00f3w, kt\u00f3rzy b\u0119d\u0105 chcieli wr\u00f3ci\u0107 i prze\u017cy\u0107 go ponownie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b7b7a35 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b7b7a35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e29cf2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7e29cf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0848b33 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0848b33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rzeczywisto\u015b\u0107 rozszerzona jest stale rozwijana pod wzgl\u0119dem technicznym i umo\u017cliwia markom wiele rzeczy. Jest to atut marketingowy, kt\u00f3rego nie nale\u017cy lekcewa\u017cy\u0107 ani pomija\u0107. Na razie technologia ta dopiero wkracza do \u015bwiata marketingu i jest to w\u0142a\u015bciwy moment, by zacz\u0105\u0107, ale za kilka lat trudno b\u0119dzie si\u0119 wyr\u00f3\u017cni\u0107 dzi\u0119ki AR, kt\u00f3re stanie si\u0119 niemal obowi\u0105zkowym wyposa\u017ceniem wszystkich marek.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>3 g\u0142\u00f3wne trendy w tre\u015bciach rzeczywisto\u015bci rozszerzonej w 2021 roku Skontaktuj si\u0119 z nami Rzeczywisto\u015b\u0107 rozszerzona istnieje od ponad 50 lat, ale tak naprawd\u0119 zosta\u0142a wykorzystana dopiero w ci\u0105gu ostatnich 5 lat. Kilka sektor\u00f3w biznesowych zacz\u0119\u0142o ju\u017c wykorzystywa\u0107 t\u0119 technologi\u0119, a marki coraz cz\u0119\u015bciej u\u017cywaj\u0105 jej jako d\u017awigni marketingowej. W tym artykule znajdziesz 3 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style=\\\"text-align: center;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e existe depuis plus de 50 ans mais elle n\\u2019est que vraiment utilis\\u00e9e depuis 5 ans. Plusieurs secteurs d\\u2019activit\\u00e9s ont d\\u00e9j\\u00e0 commenc\\u00e9 \\u00e0 exploiter cette technologie et les marques l\\u2019utilisent de plus en plus comme levier marketing. Retrouvez dans cette article 3 tendances de l\\u2019AR qui emergeront en 2021 !<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e431279\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"f40a289\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c8789bb\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Le e-commerce et la projection des produits en 3D\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"047c187\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"34957ff\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"c1e19b9\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/ikea-place-realite-augmentee.jpeg\",\"id\":12443,\"alt\":\"tendances realite augmentee\",\"source\":\"library\",\"size\":\"\"},\"ekit_all_conditions_list\":[{\"_id\":\"94b8f7e\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"927d086\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"b1d8d96\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e peut \\u00eatre tr\\u00e8s b\\u00e9n\\u00e9fique pour le e-commerce. En effet, cette technologie permet de projeter des objets en 3D dans l\\u2019environnement r\\u00e9el de l\\u2019utilisateur par le biais de son smartphone. Ainsi, l\\u2019AR devient un argument de vente de taille puisque les internautes peuvent visualiser facilement un produit et enlever tous les doutes sur les dimensions ou les couleurs du produit.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">IKEA a d\\u00e9j\\u00e0 choisi de surfer sur cette tendance depuis deux ans avec <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/apps.apple.com\\\/fr\\\/app\\\/ikea-place\\\/id1279244498\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">IKEA Place<\\\/a> une application qui proj\\u00e8te la plupart de ses meubles et objets de d\\u00e9coration de son catalogue pour aider les clients \\u00e0 bien choisir un produit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"ba2f133\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">De plus, avec la crise de la covid-19, beaucoup de magasin ont du fermer leurs portes et il \\u00e9tait donc impossible de se rendre sur place et de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/possibilites\\\/visualisation-produit-3d\\\/\\\">visualiser les produits<\\\/a>. Les habitudes des consommateurs ont chang\\u00e9 et beaucoup d\\u2019entre eux ont tendance \\u00e0 privil\\u00e9gier l\\u2019achat en ligne. C\\u2019est donc une opportunit\\u00e9 pour les commer\\u00e7ant d\\u2019int\\u00e9grer la r\\u00e9alit\\u00e9 augment\\u00e9e sur leur site internet pour augmenter leur taux de conversion. En effet, l\\u2019AR permet d\\u2019augmenter jusqu\\u2019\\u00e0 30% son taux de conversion de part le c\\u00f4t\\u00e9 immersif et pratique de cette technologie.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d06dfad\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"21d3d73\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"f454039\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. Filtres en r\\u00e9alit\\u00e9 augment\\u00e9e sur les r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b645034\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"33f25ff\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"ff629c1\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Sans-titre-2021-10-14T133145.933-1.png\",\"id\":11213,\"alt\":\"filtre-instagram\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6a7effc\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"250\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"11ea8f6\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"fa3f3ef\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La deuxi\\u00e8me tendance qui n\\u2019est pas \\u00e0 n\\u00e9gliger est la cr\\u00e9ation de filtre en r\\u00e9alit\\u00e9 augment\\u00e9e sur les r\\u00e9seaux sociaux.\\u00a0<\\\/p><p>Cela fait depuis un moment que les filtres sur Instagram, Facebook et Snapchat existent mais en r\\u00e9alit\\u00e9, les marques ont commenc\\u00e9 \\u00e0 exploiter cette fonctionnalit\\u00e9 depuis peu de temps. De par son c\\u00f4t\\u00e9 ludique et parfois amusant, les effets sont tr\\u00e8s b\\u00e9n\\u00e9fique pour les marques afin d\\u2019atteindre des objectifs tels que l\\u2019augmentation de sa communaut\\u00e9 et de son taux d\\u2019engagement ou encore l\\u2019am\\u00e9lioration de sa notori\\u00e9t\\u00e9.\\u00a0<\\\/p><p>En effet, en proposant un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e, une marque peut transporter des utilisateurs dans un autre univers et inviter ces derniers \\u00e0 int\\u00e9ragir avec le contenu propos\\u00e9. Cela s\\u2019appelle une exp\\u00e9rience immersive et permet aux marques de construire une strat\\u00e9gie digitale plus que b\\u00e9n\\u00e9fique en terme de ROI.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2814350\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"e03882c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"f102d27\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d0c1d95\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"288dcfe\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"7706d51\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Des \\u00e9v\\u00e9nements tendances en r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cd8509d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Vous avez bien lu, il est possible de cr\\u00e9er un \\u00e9v\\u00e9nement ax\\u00e9 sur la r\\u00e9alit\\u00e9 augment\\u00e9e de nos jours. Par exemple, en juin 2021, le tout premier festival fran\\u00e7ais d\\u2019art en r\\u00e9alit\\u00e9 augment\\u00e9e a eu lieu \\u00e0 Paris. Ce dernier proposait aux participant de se balader dans le festival avec leur smartphone pour admirer des oeuvres d\\u2019art en r\\u00e9alit\\u00e9 augment\\u00e9e.\\u00a0<\\\/p><p>Comme son nom l\\u2019indique, la r\\u00e9alit\\u00e9 augment\\u00e9e permet de casser les barri\\u00e8res de la dimension. Ainsi, un artiste peut cr\\u00e9er une immense oeuvre d\\u2019art sans se soucier de la taille ou alors cr\\u00e9er une oeuvre en mouvement sans aucun probl\\u00e8me.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"54fc541\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"4da17cd\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"f52f4b8\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/festival-realite-augmentee.jpeg\",\"id\":12445,\"alt\":\"tendance-realite-augmentee\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"f06634b\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"full\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"bf98aed\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"df0c13f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Ajouter la r\\u00e9alit\\u00e9 augment\\u00e9e dans un festival est aussi possible. De plus en plus de festival int\\u00e8gre cette technologie pour am\\u00e9liorer l\\u2019exp\\u00e9rience client des participants. Cela permet de cr\\u00e9er un univers beaucoup pr\\u00e9sent dans le festival et augmenter le taux de fid\\u00e9lisation des participants qui auront envie de revenir pou revivre cela.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b7b7a35\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"7e29cf2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"0848b33\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La r\\u00e9alit\\u00e9 augment\\u00e9e est en constante \\u00e9volution technique et permet de nombreuse chose pour les marques. C\\u2019est un atout marketing \\u00e0 ne pas n\\u00e9gliger et \\u00e0 ne pas manquer. 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