{"id":8385,"date":"2021-08-09T10:00:00","date_gmt":"2021-08-09T08:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=8385"},"modified":"2023-11-10T08:32:22","modified_gmt":"2023-11-10T08:32:22","slug":"promotion-filtre","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/promotion-filtre\/","title":{"rendered":"5 rzeczy, kt\u00f3rych nie nale\u017cy robi\u0107, promuj\u0105c sw\u00f3j filtr"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8385\" class=\"elementor elementor-8385\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1e0fe40 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1e0fe40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5cb2aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"f5cb2aa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-170115f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"170115f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 rzeczy, kt\u00f3rych nie nale\u017cy robi\u0107 podczas promocji filtra<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-06cd4fc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"06cd4fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fcd561d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd561d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ffb45a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"2ffb45a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ac5065 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ac5065\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-051fde0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"051fde0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-836d433 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"836d433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Po wspomnieniu o 5 rzeczach, kt\u00f3re nale\u017cy zrobi\u0107 podczas promowania filtra, oto 5 rzeczy, kt\u00f3rych nie nale\u017cy robi\u0107 podczas promowania filtra. Niekt\u00f3re dzia\u0142ania nie s\u0105 zalecane i mog\u0105 zrujnowa\u0107 ca\u0142\u0105 promocj\u0119. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/interet-social-media-strategie\/\">strategia komunikacji<\/a><\/span>. W tym artykule znajdziesz najprostsze dzia\u0142ania (lub ich brak), kt\u00f3rych nale\u017cy unika\u0107 i kt\u00f3re pomog\u0105 Ci skutecznie promowa\u0107 filtr.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d5f78e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5f78e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e3a247 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e3a247\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4192477 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4192477\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Nie r\u00f3b nic podczas promocji<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6f260 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6c6f260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pierwsza rzecz, kt\u00f3rej nie nale\u017cy robi\u0107, to nie robi\u0107 nic. Filtr rzeczywisto\u015bci rozszerzonej jest bardzo skutecznym narz\u0119dziem marketingowym dla marek, ale je\u015bli si\u0119 o nim nie informuje, jest bezu\u017cyteczny.\u00a0<\/p><p>To tak, jakby firma wprowadza\u0142a na rynek nowy produkt, ale nie informowa\u0142a o nim i oczekiwa\u0142a dobrych wynik\u00f3w. Ponadto w serwisach Snapchat, Instagram i Facebook dost\u0119pne s\u0105 miliony filtr\u00f3w. Dlatego u\u017cytkownicy musz\u0105 by\u0107 prowadzeni przez proces odkrywania danego filtra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-41ebb1c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"41ebb1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edceadb exad-glass-effect-no exad-sticky-section-no\" data-id=\"edceadb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-803c725 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"803c725\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-53ef467 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"53ef467\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-748f784 exad-glass-effect-no exad-sticky-section-no\" data-id=\"748f784\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c5a643 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3c5a643\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Zaniedbywanie jako\u015bci komunikacji <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b313b9f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b313b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Promuj\u0105c filtr, nale\u017cy zachowa\u0107 ostro\u017cno\u015b\u0107 w komunikacji, aby nie frustrowa\u0107 u\u017cytkownik\u00f3w. Je\u015bli grafika nie jest schludna lub zgodna z tematyk\u0105 filtra, nie wzbudzi zainteresowania u\u017cytkownik\u00f3w. Celem tej komunikacji jest wprowadzenie odbiorc\u00f3w w \u015bwiat filtra i sprawienie, by chcieli wypr\u00f3bowa\u0107 jego dzia\u0142anie.\u00a0<\/p><p>Jak w przypadku ka\u017cdej strategii komunikacyjnej, s\u0142owa musz\u0105 by\u0107 precyzyjne, zdania kr\u00f3tkie, a wizualizacje krzykliwe. Bez tego wszystkiego mo\u017cna by\u0107 pewnym, \u017ce promocja filtra nie b\u0119dzie tak skuteczna, jak mog\u0142aby by\u0107.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ba3ab3c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba3ab3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4944850 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4944850\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e35e202 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e35e202\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Udzielanie zbyt wielu instrukcji<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9611e07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9611e07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W wi\u0119kszo\u015bci przypadk\u00f3w filtrom tworzonym przez marki towarzyszy konkurs z instrukcj\u0105, jak wzi\u0105\u0107 w nim udzia\u0142. To w\u0142a\u015bnie w tych instrukcjach nie nale\u017cy by\u0107 zbyt chciwym. Uczestnicy powinni zosta\u0107 poproszeni o spe\u0142nienie maksymalnie 3 warunk\u00f3w, takich jak :\u00a0<\/p><ul><li>udost\u0119pni\u0107 filtr w historii (i wspomnie\u0107 o marce)\u00a0<\/li><li>subskrybowa\u0107 konto marki\u00a0<\/li><li>wspomnie\u0107 o osobie<\/li><\/ul><p>Te instrukcje s\u0105 bardzo proste, ale skuteczne w przeprowadzaniu udanych konkurs\u00f3w i anga\u017cowaniu spo\u0142eczno\u015bci.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1f3bc48 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1f3bc48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15bbc78 exad-glass-effect-no exad-sticky-section-no\" data-id=\"15bbc78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfac8d6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bfac8d6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Niewykorzystywanie wszystkich funkcji sieci spo\u0142eczno\u015bciowych do komunikacji<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5777988 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5777988\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c68a183 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c68a183\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2572696 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2572696\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/filtermaker.io\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"498\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-768x498.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12439\" alt=\"filtr-komunikacja-instagram\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-768x498.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-scaled-600x389.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-300x194.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-1024x664.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-1536x996.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/08\/instagram-filtres-2048x1327.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e40182 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5e40182\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-363945c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"363945c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Instagram i Snapchat udost\u0119pni\u0142y wiele funkcji w swoich aplikacjach, aby zaoferowa\u0107 r\u00f3\u017cnorodne tre\u015bci. Na przyk\u0142ad na Instagramie mo\u017cna znale\u017a\u0107 posty, historie, historie z pierwszej strony, a nawet filmy. Niewykorzystywanie wszystkich kana\u0142\u00f3w do komunikowania o filtrze jest naprawd\u0119 du\u017cym b\u0142\u0119dem, poniewa\u017c ogranicza szanse na dotarcie do szerokiego grona odbiorc\u00f3w. Ka\u017cdy u\u017cytkownik ma swoje w\u0142asne przyzwyczajenia w sieciach spo\u0142eczno\u015bciowych, niekt\u00f3rzy wol\u0105 ogl\u0105da\u0107 g\u0142\u00f3wnie historie, inni \u0142atwiej przewijaj\u0105 posty itd... Nie nale\u017cy ogranicza\u0107 si\u0119 do prostej historii w momencie uruchomienia filtra, aby dotrze\u0107 do wszystkich odbiorc\u00f3w.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1b9763a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1b9763a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dbea9b exad-glass-effect-no exad-sticky-section-no\" data-id=\"0dbea9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc04579 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"dc04579\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Nie nale\u017cy wchodzi\u0107 w interakcje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab2ee1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dab2ee1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Po wprowadzeniu filtra g\u0142\u00f3wnym celem jest zach\u0119cenie spo\u0142eczno\u015bci do korzystania z niego i dzielenia si\u0119 nim z innymi. Gdy filtr jest popularny lub gdy organizowany jest konkurs promuj\u0105cy filtr, wiele os\u00f3b podzieli si\u0119 efektem w swojej historii, wspominaj\u0105c o Tobie. U\u017cytkownik szuka pewnego rodzaju wsp\u00f3\u0142uczestnictwa z mark\u0105. Wspominaj\u0105 o tym, aby uzyska\u0107 odpowied\u017a od marki i poczu\u0107 si\u0119 z ni\u0105 blisko. Dlatego, aby zach\u0119ci\u0107 u\u017cytkownik\u00f3w do dzielenia si\u0119 swoimi do\u015bwiadczeniami w rzeczywisto\u015bci rozszerzonej, marka musi opublikowa\u0107 je w formie historii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>5 rzeczy, kt\u00f3rych nie nale\u017cy robi\u0107 podczas promowania filtra Skontaktuj si\u0119 z nami Po wspomnieniu o 5 rzeczach, kt\u00f3re nale\u017cy zrobi\u0107 podczas promowania filtra, oto 5 rzeczy, kt\u00f3rych nie nale\u017cy robi\u0107 podczas promowania filtra. Niekt\u00f3re dzia\u0142ania nie s\u0105 zalecane i mog\u0105 zrujnowa\u0107 ca\u0142\u0105 strategi\u0119 komunikacji. Znajdziesz 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style=\\\"text-align: center;\\\">Apr\\u00e8s avoir cit\\u00e9 5 choses \\u00e0 faire durant la promotion d\\u2019un filtre, voici 5 choses \\u00e0 ne surtout pas faire lors de la promotion d\\u2019un filtre. Certaines actions ne sont pas recommand\\u00e9es et peuvent ruiner toute votre <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/interet-social-media-strategie\\\/\\\">strat\\u00e9gie de communication<\\\/a><\\\/span>. Vous retrouverez dans cet article les actions (ou non-action) les plus simple \\u00e0 \\u00e9viter et qui vous aidera \\u00e0 r\\u00e9ussir la promotion de votre filtre.\\u00a0<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d5f78e8\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"2e3a247\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"4192477\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Ne rien faire pendant la promotion\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6c6f260\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La premi\\u00e8re chose \\u00e0 ne pas faire, c\\u2019est de ne rien faire. Un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e est un levier marketing tr\\u00e8s efficace pour les marques mais si aucune communication n\\u2019est faite dessus, cela ne sert \\u00e0 rien.\\u00a0<\\\/p><p>C\\u2019est comme si une entreprise sortait un nouveau produit mais qu\\u2019elle ne faisait aucune communication dessus et qu\\u2019elle s\\u2019attendait \\u00e0 avoir de bons r\\u00e9sultats. De plus, il existe des millions de filtres sur Snapchat, Instagram et Facebook. Il faut donc bien guider les utilisateurs pour qu\\u2019ils puissent d\\u00e9couvrir le filtre en question.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"41ebb1c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"edceadb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"803c725\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"53ef467\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"748f784\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"3c5a643\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. N\\u00e9gliger la qualit\\u00e9 de la communication \",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b313b9f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Lors de la promotion d\\u2019un filtre, il faut tout de m\\u00eame soigner sa communication pour ne pas frustrer les utilisateurs. En effet, si les visuels ne sont pas soign\\u00e9s ou en accord avec le th\\u00e8me du filtre, cela n\\u2019attirera pas la curiosit\\u00e9 des utilisateurs. Le but de cette communication est de transporter le public dans l\\u2019univers du filtre et de lui donner envie d\\u2019essayer l\\u2019effet.\\u00a0<\\\/p><p>Comme toute strat\\u00e9gie de communication, les mots doivent \\u00eatre pr\\u00e9cis, les phrases courtes et les visuels tape \\u00e0 l\\u2019oeil. Sans tout cela, vous pouvez \\u00eatre s\\u00fbr que la promotion du filtre ne sera pas aussi efficace qu\\u2019elle aurai pu l\\u2019\\u00eatre.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ba3ab3c\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"4944850\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"e35e202\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Donner trop d\\u2019instructions\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"9611e07\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Le plus souvent les filtres cr\\u00e9es par des marques s\\u2019accompagnent d\\u2019un jeu concours avec des instructions \\u00e0 suivre pour participer. C\\u2019est dans ces instructions qu\\u2019il ne faut pas \\u00eatre trop gourmand. 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