{"id":5061,"date":"2021-02-17T18:02:41","date_gmt":"2021-02-17T18:02:41","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=5061"},"modified":"2023-11-10T08:52:16","modified_gmt":"2023-11-10T08:52:16","slug":"guide-filtre-instagram","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/guide-filtre-instagram\/","title":{"rendered":"Najlepszy przewodnik po filtrach na Instagramie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5061\" class=\"elementor elementor-5061\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0202885 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0202885\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512cab9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"512cab9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7acdb05 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7acdb05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Przewodnik po filtrach na Instagramie<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c9107e5 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c9107e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a37bccf exad-glass-effect-no exad-sticky-section-no\" data-id=\"a37bccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82abeb9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"82abeb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre1\">Charakterystyka filtra na Instagramie: definicja, dane, typologia<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre2\">Zalety filtr\u00f3w instagramowych dla Twojej komunikacji<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre3\">B\u0142\u0119dy, kt\u00f3rych nie nale\u017cy pope\u0142nia\u0107 podczas tworzenia filtra<\/a>\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre4\">Elementy do tworzenia filtra wirusowego<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d78d33f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d78d33f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ee57b2 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"3ee57b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fca99c elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"0fca99c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e64be80 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e64be80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4075159 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4075159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b103f42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b103f42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wprowadzenie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d931d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"28d931d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Od 2020 roku pojawi\u0142o si\u0119 nowe narz\u0119dzie marketingowe tj. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/efekt-filtra-instagram\/\">Filtry na Instagramie<\/a><\/span>.<\/p><p>Coraz wi\u0119cej marek u\u017cywa tego typu wizualizacji do komunikacji na swoich kontach. Jednak dla niekt\u00f3rych u\u017cyteczno\u015b\u0107 filtr\u00f3w Instagrama jest wci\u0105\u017c nieco niejasna, dlatego dzielimy si\u0119 naszym przewodnikiem po wszystkim, co musisz wiedzie\u0107 o filtrach. Opowiemy o ich charakterystyce, typologii i zaletach dla Twojej komunikacji, a nast\u0119pnie o do's i dont's tworzenia filtra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3aa3c7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a3aa3c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"358\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1.jpg\" class=\"attachment-large size-large wp-image-12682\" alt=\"filter-instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1.jpg 612w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1-600x351.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1-300x175.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0e6a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"da0e6a1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08028 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1c08028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Charakterystyka filtra na Instagramie: definicja, s\u0142ownictwo, typologia  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6ede5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1b6ede5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Filtr na Instagramie z definicji reprezentuje model tworzenia historii, zmieniaj\u0105c nie tylko wygl\u0105d zdj\u0119cia, ale tak\u017ce efekt, jaki wywiera ono na ogl\u0105daj\u0105cego je u\u017cytkownika. Za pomoc\u0105 tych filtr\u00f3w u\u017cytkownik mo\u017ce r\u00f3wnie\u017c osadza\u0107 tre\u015bci marki w postaci wiadomo\u015bci, grafiki lub \u0142\u0105cza \u0142\u0105cz\u0105cego konto marki na Instagramie z utworzonym filtrem.<\/p><p>Aby dowiedzie\u0107 si\u0119, czy filtr jest u\u017cywany, czy nie, mo\u017cna skorzysta\u0107 z kilku metod pomiaru skuteczno\u015bci jego dzia\u0142ania. Oto wyja\u015bnienie tych r\u00f3\u017cnych poj\u0119\u0107:<\/p><ul><li>Impressions : cela mesure le nombre total de fois o\u00f9 l&rsquo;effet est apparu<\/li><li>Otwarcia: odnosi si\u0119 do liczby u\u017cy\u0107 efektu.<\/li><li>Przechwytywanie: s\u0142u\u017cy do sprawdzenia, ile razy efekt zosta\u0142 nagrany<\/li><li>Shares: okre\u015bla ile razy efekt zosta\u0142 udost\u0119pniony<\/li><\/ul><p>\u00a0<\/p><p>To w\u0142a\u015bnie na podstawie danych z wydruk\u00f3w mo\u017cna skategoryzowa\u0107 filtr i dokona\u0107 analizy jego skuteczno\u015bci. Dlatego efekty mo\u017cna podzieli\u0107 na trzy kategorie:<\/p><ul><li>efekty, kt\u00f3re nie wystartowa\u0142y zbyt mocno, maj\u0105 \u015brednio 5 tys. wy\u015bwietle\u0144\u00a0<\/li><li>efekty, kt\u00f3re pojawi\u0142y si\u0119 oko\u0142o 50 000 razy, ale startuj\u0105 tylko dzi\u0119ki dzia\u0142aniom promocyjnym<\/li><li>efekty o impresji powy\u017cej 50 tys. wy\u015bwietle\u0144 zaliczane s\u0105 do efekt\u00f3w wirusowych.<\/li><\/ul><p>\u00a0<\/p><p>Widzimy zatem, \u017ce celem filtra jest osi\u0105gni\u0119cie 50 000 wy\u015bwietle\u0144. Aby to osi\u0105gn\u0105\u0107, nale\u017cy pami\u0119ta\u0107, \u017ce zazwyczaj to w\u0142a\u015bnie wirusowo\u015b\u0107 filtra stanowi o jego sile.<\/p><p>Niemniej jednak mo\u017cna r\u00f3wnie\u017c zauwa\u017cy\u0107, \u017ce filtry mo\u017cna klasyfikowa\u0107 wed\u0142ug ich typologii. W rzeczywisto\u015bci ka\u017cdy filtr jest unikalny i odpowiada konkretnemu funkcjonowaniu:<\/p><ul><li>Les effets face tracker : caract\u00e9ris\u00e9 par des effets de cam\u00e9ra mettent l\u2019accent sur l&rsquo;utilisateur et son contenu avec notamment des effets sur son visage ou autour de lui<\/li><li>Bardziej zaawansowane efekty oparte na rozpoznawaniu obrazu: definiowane przez kamer\u0119 umieszczaj\u0105c\u0105 obiekt np. na p\u0142askiej powierzchni, a wi\u0119c wymagaj\u0105ce specjalnych warunk\u00f3w pracy (normalne o\u015bwietlenie, jednolita powierzchnia bez odblask\u00f3w)<\/li><li>Gry: atrakcyjny system pozwalaj\u0105cy marce na stworzenie interaktywnej wi\u0119zi z u\u017cytkownikiem. Nale\u017cy jednak zauwa\u017cy\u0107, \u017ce niekt\u00f3re platformy s\u0105 mniej odpowiednie dla tego typu filtr\u00f3w. Dotyczy to zw\u0142aszcza Instagrama, kt\u00f3ry jest serwisem spo\u0142eczno\u015bciowym bardziej dostosowanym do filtr\u00f3w selfie o kr\u00f3tszej tre\u015bci.<\/li><li>Efekty 3D: pozwalaj\u0105ce na wizualizacj\u0119 produkt\u00f3w marki w rzeczywisto\u015bci rozszerzonej lub immersyjne wizyty w przypadku miejsc bardziej kulturalnych. Ten rodzaj filtr\u00f3w jest wykorzystywany raczej do promocji produktu, aby da\u0107 kupuj\u0105cemu mo\u017cliwo\u015b\u0107 wypr\u00f3bowania, a nast\u0119pnie skonfigurowania produktu przed jego zakupem<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b2ba6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"79b2ba6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2b231 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc2b231\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zalety filtr\u00f3w Instagrama dla Twojej cyfrowej komunikacji<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee0eb8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1ee0eb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dzi\u0119ki wielu mo\u017cliwo\u015bciom, filtry s\u0105 prawdziwym atutem, kt\u00f3ry nale\u017cy zaadoptowa\u0107 w swojej komunikacji. W istocie, pozwalaj\u0105 one na :<\/p><ul><li>G\u00e9n\u00e9rer du contenu personnalis\u00e9 en d\u00e9finissant votre propre style et selon votre image de marque. En effet un filtre qui reprend vos couleurs, votre slogan, ou votre logo sera plus facile \u00e0 identifier par votre communaut\u00e9 et vos cibles au travers de ces indices visuels. Notez aussi que ce type de filtre est plus utilis\u00e9 pour alimenter le compte Instagram de la marque puisque il poss\u00e8de de nombreux \u00e9l\u00e9ments de branding, c&rsquo;est pourquoi ce genre de filtre n&rsquo;est pas tr\u00e8s viral, sauf si l&rsquo;un de vos utilisateurs veut montrer son appartenance \u00e0 votre communaut\u00e9. \u00a0<\/li><li>G\u00e9n\u00e9rer des visites de profil afin de cibler de nouveaux clients. Par cons\u00e9quent, si vous proposez un filtre qui pla\u00eet \u00e0 un maximum de personnes, cela am\u00e8nera des nouveaux utilisateurs \u00e0 d\u00e9couvrir votre marque, \u00e0 s&rsquo;abonner \u00e0 votre compte Instagram et ainsi gagner en visibilit\u00e9.<\/li><li>Cr\u00e9er une strat\u00e9gie digitale de contenu de marque gr\u00e2ce \u00e0 un jeu concours mettant en avant des gains promotionnels ou un prix \u00e0 gagner. Cela vous permettra d&rsquo;am\u00e9liorer votre e-r\u00e9putation avec un retour sur investissement pertinent.<\/li><\/ul><div>\u00a0<\/div><p>Mo\u017cemy wi\u0119c powiedzie\u0107, \u017ce filtry Instagrama to bardzo konkretne narz\u0119dzie do generowania i aktywizowania nowej publiczno\u015bci. Ale przede wszystkim mo\u017ce pom\u00f3c Ci wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji dzi\u0119ki strategii marketingu cyfrowego, kt\u00f3ra pozwoli Ci zbudowa\u0107 lojaln\u0105 spo\u0142eczno\u015b\u0107.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5f066 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2e5f066\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"407\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-768x407.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12683\" alt=\"instagram-filteraker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-768x407.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-600x318.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-300x159.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-1024x542.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2.jpg 1188w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad516bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"ad516bd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06ec9f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b06ec9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">B\u0142\u0119dy, kt\u00f3rych nie nale\u017cy pope\u0142nia\u0107 podczas tworzenia filtra :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc90ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bcc90ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Aby jednak m\u00f3c skorzysta\u0107 z tego narz\u0119dzia, nale\u017cy wymieni\u0107 b\u0142\u0119dy, kt\u00f3rych nie nale\u017cy pope\u0142nia\u0107.\u00a0<\/p><p dir=\"ltr\">Filtry na Instagramie, kt\u00f3re raczej nie zyskaj\u0105 rozg\u0142osu, s\u0105 spowodowane g\u0142\u00f3wnie b\u0142\u0119dami projektowymi, kt\u00f3re podkre\u015blaj\u0105 :\u00a0<\/p><ul><li dir=\"ltr\" role=\"presentation\">zbyt natr\u0119tna i wszechobecna marka: mimo \u017ce filtry stanowi\u0105 silne narz\u0119dzie reklamowe dzia\u0142aj\u0105ce na zasadzie personalizacji, nale\u017cy jednak zachowa\u0107 czujno\u015b\u0107 co do sposobu, w jaki nale\u017cy to robi\u0107, proponuj\u0105c np. co\u015b bardziej dyskretnego<\/li><li dir=\"ltr\" role=\"presentation\">Une technique b\u00e2cl\u00e9e : cr\u00e9er un filtre demande un certain savoir, qu\u2019il est important de ma\u00eetriser afin d&rsquo;\u00e9viter toute sorte de bug. Il faut donc que celui-ci marche correctement pour ne pas compromettre l\u2019image de la marque\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Zbyt du\u017ca kreatywno\u015b\u0107: przy tak wielu filtrach na portalach spo\u0142eczno\u015bciowych, konieczne jest zrobienie czego\u015b kreatywnego, aby wyr\u00f3\u017cni\u0107 si\u0119 od reszty. Ale zawsze nale\u017cy postawi\u0107 si\u0119 w roli odbiorc\u00f3w, aby nie ryzykowa\u0107 zrobienia czego\u015b zbyt przemy\u015blanego\u00a0\u00a0\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Z\u0142o\u017cona mechanika zrozumia\u0142a dla ograniczonego grona odbiorc\u00f3w\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28c11c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"d28c11c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4b4f2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ec4b4f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Elementy do stworzenia filtra wirusowego :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fc060 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b7fc060\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Z drugiej strony, gdy narz\u0119dzie to zostanie dobrze wykorzystane, mo\u017ce stworzy\u0107 prawdziw\u0105 wiralno\u015b\u0107 wok\u00f3\u0142 Twojej spo\u0142eczno\u015bci, a tym samym sta\u0107 si\u0119 prawdziwym atutem Twojej strategii komunikacyjnej. Oto g\u0142\u00f3wne elementy, kt\u00f3re sprawiaj\u0105, \u017ce filtr jest wirusowy i mo\u017ce by\u0107 u\u017cywany przez wszystkich.<\/p><p>Z powy\u017cszej definicji wynika, \u017ce filtry s\u0105 u\u017cywane przez og\u00f3\u0142 spo\u0142ecze\u0144stwa. Dlatego, gdy marka chce stworzy\u0107 filtr, musi pomy\u015ble\u0107 o tym, \u017ce musi on znale\u017a\u0107 uznanie w\u015br\u00f3d odbiorc\u00f3w i odpowiada\u0107 na cechy swojego targetu. Filtry na Instagramie to d\u017awignie dla anga\u017cuj\u0105cej strategii contentowej.<\/p><p>Podajemy kilka kryteri\u00f3w, kt\u00f3re przyczyniaj\u0105 si\u0119 do tej wirusowo\u015bci:\u00a0<\/p><ul><li>Powinien on zwi\u0119kszy\u0107 atrakcyjno\u015b\u0107 u\u017cytkownika, dzi\u0119ki czemu b\u0119dzie on otrzymywa\u0142 informacje zwrotne od swoich followers\u00f3w na temat swojego wygl\u0105du i wizerunku<\/li><li>Il doit faire sourire l&rsquo;utilisateur, ce qui lui permettra de mettre en valeur son sens de l\u2019humour et faire rire son public<\/li><li>Il doit impacter le ressenti de l\u2019utilisateur sur son image, en utilisant le filtre l\u2019utilisateur doit se sentir mieux. Il peut par exemple s\u2019identifier \u00e0 un groupe ou exprimer son soutien par rapport \u00e0 un sujet d&rsquo;actualit\u00e9.<\/li><li>Il peut aussi donner la possibilit\u00e9 \u00e0 l\u2019utilisateur de jouer, de s&rsquo;occuper ou de gagner un prix au travers d\u2019un filtre<\/li><li>Powinien pom\u00f3c u\u017cytkownikowi poczu\u0107 nostalgi\u0119<\/li><li>Powinien pomaga\u0107 u\u017cytkownikowi poczu\u0107 si\u0119 kreatywnym dzi\u0119ki tre\u015bciom, kt\u00f3re odzwierciedlaj\u0105 jego wizerunek i s\u0105 synonimem nowo\u015bci<\/li><li>Musi umo\u017cliwia\u0107 u\u017cytkownikowi wpisanie si\u0119 w aktualny trend\u00a0<\/li><\/ul><p>Kr\u00f3tko m\u00f3wi\u0105c, u\u017cytkownik sprawi, \u017ce filtr p\u00f3jdzie wirusowo, je\u015bli poprawi mu to samopoczucie, zbuduje jego pewno\u015b\u0107 siebie i przyci\u0105gnie uwag\u0119 jego spo\u0142eczno\u015bci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd72454 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"fd72454\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"435\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-768x435.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12686\" alt=\"instagram-filteraker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-768x435.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-600x340.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-300x170.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple.jpg 883w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fff56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"24fff56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wniosek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac2b43 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"aac2b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cr\u00e9er un filtre pour le compte Instagram de votre marque, peut donc \u00eatre un r\u00e9el plus \u00e0 exploiter dans votre strat\u00e9gie de communication sur les r\u00e9seaux sociaux. N\u00e9anmoins, celui-ci doit \u00eatre utilis\u00e9 de mani\u00e8re intelligente et r\u00e9fl\u00e9chie par l&rsquo;\u00e9quipe de community management.&nbsp;<\/p>\n<p>Que le filtre cr\u00e9\u00e9 soit une modification de la colorim\u00e9trie de l&rsquo;image ou qu&rsquo;il soit r\u00e9alis\u00e9 en r\u00e9alit\u00e9 augment\u00e9e, il est important de d\u00e9finir une strat\u00e9gie digitale r\u00e9alisable, de concilier les attentes de votre communaut\u00e9 et la qualit\u00e9 du rendu. Un filtre est appr\u00e9ci\u00e9, utilis\u00e9 et diffus\u00e9 des lorsqu&rsquo;il pla\u00eet \u00e0 votre audience. Les avantages que l&rsquo;on peut lister sont les suivant : la fid\u00e9lisation de votre communaut\u00e9, un meilleur taux de conversion pour les prospects cibles sur Instagram.<\/p>\n<p>Jednak narz\u0119dzie to jest wci\u0105\u017c rozwijane i regularnie dodawane s\u0105 nowe funkcje, aby zoptymalizowa\u0107 oprogramowanie do tworzenia filtr\u00f3w <span style=\"color: #000000;\">: <a style=\"color: #000000;\" href=\"https:\/\/sparkar.facebook.com\/ar-studio\/\" target=\"_blank\" rel=\"noopener\">Iskra AR<\/a>.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2e98781 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e98781\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-653b46d exad-glass-effect-no exad-sticky-section-no\" data-id=\"653b46d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d55dc13 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"d55dc13\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none 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Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":31,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"d78d33f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"3ee57b2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"0fca99c\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e64be80\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"34\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"4075159\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"b103f42\",\"elType\":\"widget\",\"settings\":{\"title\":\"Introduction\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"28d931d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Depuis 2020, un nouvel outil marketing a fait son apparition : les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/instagram-effet-filtre\\\/\\\">filtres Instagram<\\\/a><\\\/span>.<\\\/p><p>De plus en plus de marques ont fait appel \\u00e0 ce type de visuel pour communiquer sur leurs comptes. Cependant pour certains, l\\u2019utilit\\u00e9 des filtres instagram reste encore un peu floue, c\\u2019est pourquoi on vous partage notre guide pour tout savoir sur les filtres. On \\u00e9voquera alors ses caract\\u00e9ristiques, sa typologie et ses atouts pour votre communication, puis les do\\u2019s et dont\\u2019 \\u00e0 ne pas reproduire pour la cr\\u00e9ation d\\u2019un filtre.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"a3aa3c7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/instagram-filtres-animes-612x358-1.jpg\",\"id\":12682,\"alt\":\"filtre-instagram-filtermaker\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"74f4398\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"da0e6a1\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre1\",\"ekit_all_conditions_list\":[{\"_id\":\"3e52f69\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"1c08028\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les caract\\u00e9ristiques d\\u2019un filtre instagram : d\\u00e9finition, vocabulaire, typologie  \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1b6ede5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>De par sa d\\u00e9finition, un filtre Instagram repr\\u00e9sente un mod\\u00e8le de cr\\u00e9ation d'histoires, il modifie non seulement l'apparence d'une image, mais aussi l'effet qu'elle produit sur l'utilisateur qui la regarde. Au travers ces filtres, l\\u2019utilisateur peut aussi int\\u00e9grer le contenu d'une marque gr\\u00e2ce \\u00e0 un message, des \\u00e9l\\u00e9ments visuels ou un lien reliant le compte Instagram de la marque et le filtre cr\\u00e9\\u00e9.<\\\/p><p>Afin de savoir si votre filtre est utilis\\u00e9 ou pas, plusieurs insights sont mis \\u00e0 votre disposition dans le but de mesurer l\\u2019efficacit\\u00e9 de votre effet. Voici les explications\\u00a0 de ces diff\\u00e9rentes notions:<\\\/p><ul><li>Impressions : cela mesure le nombre total de fois o\\u00f9 l'effet est apparu<\\\/li><li>Ouvertures : d\\u00e9signe\\u00a0 le nombre de fois o\\u00f9 l\\u2019effet a \\u00e9t\\u00e9 utilis\\u00e9<\\\/li><li>Captures :\\u00a0 sert \\u00e0 savoir le nombre de fois o\\u00f9 l\\u2019effet \\u00a0a \\u00e9t\\u00e9 enregistr\\u00e9<\\\/li><li>Partages :\\u00a0 d\\u00e9termine combien de fois l\\u2019effet \\u00a0a \\u00e9t\\u00e9 partag\\u00e9<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>C\\u2019est \\u00e0 partir des donn\\u00e9es de l'impression que l\\u2019on peut cat\\u00e9goriser le filtre et ainsi d\\u00e9gager une analyse sur son efficacit\\u00e9. De ce fait, les effets peuvent \\u00eatre divis\\u00e9s en 3 cat\\u00e9gories :<\\\/p><ul><li>les effets n\\u2019ayant pas trop d\\u00e9coll\\u00e9 comptabilisent en moyenne 5 000 impressions\\u00a0<\\\/li><li>les effets qui sont apparu environ 50 000 fois mais qui d\\u00e9collent uniquement gr\\u00e2ce \\u00e0 une activit\\u00e9 promotionnelle<\\\/li><li>les effets ayant une impression sup\\u00e9rieure \\u00e0 50 mille impressions, quant \\u00e0 eux sont cat\\u00e9goris\\u00e9s comme des effets viraux.<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>Nous pouvons donc constater que le but d\\u2019un filtre est d\\u2019atteindre les 50 milles impressions. Pour y parvenir il est important de noter que c\\u2019est normalement\\u00a0 la viralit\\u00e9 du filtre qui en fait sa force.<\\\/p><p>N\\u00e9anmoins nous pouvons aussi voir que les filtres peuvent \\u00eatre class\\u00e9s selon leurs typologies. En effet chaque filtre est unique et correspond \\u00e0 un fonctionnement particulier :<\\\/p><ul><li>Les effets face tracker : caract\\u00e9ris\\u00e9 par des effets de cam\\u00e9ra mettent l\\u2019accent sur l'utilisateur et son contenu avec notamment des effets sur son visage ou autour de lui<\\\/li><li>Les effets plus travaill\\u00e9s\\u00a0 bas\\u00e9 sur la reconnaissance d\\u2019image : d\\u00e9fini par une cam\\u00e9ra\\u00a0 pla\\u00e7ant par exemple un objet sur une surface plane et, par cons\\u00e9quent, n\\u00e9cessitant des conditions de travail particuli\\u00e8res (\\u00e9clairage normal, surface uniforme sans \\u00e9blouissement)<\\\/li><li>Les jeux : un syst\\u00e8me attrayant permettant \\u00e0 la marque de cr\\u00e9er un lien interactif avec l\\u2019utilisateur. Cependant il faut noter que certaines plateformes sont moins adapt\\u00e9es pour ce type de filtre. C\\u2019est notamment le cas d\\u2019Instagram, qui est un r\\u00e9seau social plus adapt\\u00e9 pour les filtres de type selfie avec un contenu plus court.<\\\/li><li>Les effets 3D : permettant de visualiser notamment des produits d\\u2019une marque en r\\u00e9alit\\u00e9 augment\\u00e9e ou encore des visites immersives pour des lieux plus culturels. Ce type de filtre est plus utilis\\u00e9 pour la promotion d\\u2019un produit afin de donner la possibilit\\u00e9 \\u00e0 l\\u2019acheteur d\\u2019essayer, puis de configurer un produit avant de l\\u2019acheter<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"79b2ba6\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre2\",\"ekit_all_conditions_list\":[{\"_id\":\"3e52f69\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"fc2b231\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les atouts des filtres Instagram pour votre communication digitale\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1ee0eb8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Gr\\u00e2ce aux multitudes possibilit\\u00e9s, les filtres sont de vrais atouts pertinents \\u00e0 adopter dans votre communication. En effet, ils permettent de :<\\\/p><ul><li>G\\u00e9n\\u00e9rer du contenu personnalis\\u00e9 en d\\u00e9finissant votre propre style et selon votre image de marque. En effet un filtre qui reprend vos couleurs, votre slogan, ou votre logo sera plus facile \\u00e0 identifier par votre communaut\\u00e9 et vos cibles au travers de ces indices visuels. Notez aussi que ce type de filtre est plus utilis\\u00e9 pour alimenter le compte Instagram de la marque puisque il poss\\u00e8de de nombreux \\u00e9l\\u00e9ments de branding, c'est pourquoi ce genre de filtre n'est pas tr\\u00e8s viral, sauf si l'un de vos utilisateurs veut montrer son appartenance \\u00e0 votre communaut\\u00e9. \\u00a0<\\\/li><li>G\\u00e9n\\u00e9rer des visites de profil afin de cibler de nouveaux clients. Par cons\\u00e9quent, si vous proposez un filtre qui pla\\u00eet \\u00e0 un maximum de personnes, cela am\\u00e8nera des nouveaux utilisateurs \\u00e0 d\\u00e9couvrir votre marque, \\u00e0 s'abonner \\u00e0 votre compte Instagram et ainsi gagner en visibilit\\u00e9.<\\\/li><li>Cr\\u00e9er une strat\\u00e9gie digitale de contenu de marque gr\\u00e2ce \\u00e0 un jeu concours mettant en avant des gains promotionnels ou un prix \\u00e0 gagner. Cela vous permettra d'am\\u00e9liorer votre e-r\\u00e9putation avec un retour sur investissement pertinent.<\\\/li><\\\/ul><div>\\u00a0<\\\/div><p>Nous pouvons donc dire que les filtres Instagram constituent un outil tr\\u00e8s sp\\u00e9cifique pour g\\u00e9n\\u00e9rer et activer un nouveau public. Mais surtout cela peut vous aider \\u00e0 vous d\\u00e9marquer de vos concurrents gr\\u00e2ce \\u00e0 une strat\\u00e9gie marketing digital qui vous permettra de fid\\u00e9liser votre communaut\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"2e5f066\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/image1-2.jpg\",\"id\":12683,\"alt\":\"instagram-filtermaker\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"aed9ae6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"ad516bd\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre3\",\"ekit_all_conditions_list\":[{\"_id\":\"8d4d624\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"b06ec9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les erreurs \\u00e0 ne pas reproduire lors de la cr\\u00e9ation d\\u2019un filtre :\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bcc90ca\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p dir=\\\"ltr\\\">Toutefois pour arriver \\u00e0 tirer avantage de cet outil, il est important de lister les erreurs \\u00e0 ne pas commettre.\\u00a0<\\\/p><p dir=\\\"ltr\\\">Effectivement les filtres Instagram qui ont peu de chances de gagner en notori\\u00e9t\\u00e9 sont principalement d\\u00fb \\u00e0 des erreurs de conception mettant en avant :\\u00a0<\\\/p><ul><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une marque trop intrusive et omnipr\\u00e9sente : malgr\\u00e9 le fait que les filtres repr\\u00e9sentent un fort outil publicitaire fonctionnant sur le principe de personnalisation, il faut tout de m\\u00eame rester vigilant sur la fa\\u00e7on dont cela doit \\u00eatre fait, en proposant par exemple quelques choses de plus discret<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une technique b\\u00e2cl\\u00e9e : cr\\u00e9er un filtre demande un certain savoir, qu\\u2019il est important de ma\\u00eetriser afin d'\\u00e9viter toute sorte de bug. Il faut donc que celui-ci marche correctement pour ne pas compromettre l\\u2019image de la marque\\u00a0<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une cr\\u00e9ativit\\u00e9 trop pouss\\u00e9e : vu la multitude de filtres pr\\u00e9sents sur les r\\u00e9seaux sociaux, il est n\\u00e9cessaire de faire quelque chose de cr\\u00e9atif pour se diff\\u00e9rencier des autres. Mais il faut toujours se mettre dans la peau du public pour ne pas risquer de faire quelque chose de trop r\\u00e9fl\\u00e9chi\\u00a0\\u00a0\\u00a0<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une m\\u00e9canique complexe compr\\u00e9hensible par un public restreint\\u00a0<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d28c11c\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre4\",\"ekit_all_conditions_list\":[{\"_id\":\"77105dd\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"ec4b4f2\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les \\u00e9l\\u00e9ments pour cr\\u00e9er un filtre viral :\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b7fc060\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>En revanche, d\\u00e8s que cet outil est bien utilis\\u00e9, il peut cr\\u00e9er une\\u00a0 v\\u00e9ritable viralit\\u00e9 autour de votre communaut\\u00e9 et ainsi\\u00a0 devenir un r\\u00e9el atout pour votre strat\\u00e9gie de communication. Voici les principaux \\u00e9l\\u00e9ments pour rendre un filtre viral et utilisable par tous.<\\\/p><p>Selon la d\\u00e9finition vue pr\\u00e9c\\u00e9demment, il est \\u00e9vident que les filtres sont utilis\\u00e9s par le grand public. C\\u2019est pourquoi, lorsqu\\u2019une marque veut cr\\u00e9er un filtre, elle doit penser au fait que le filtre doit surtout \\u00eatre appr\\u00e9ci\\u00e9 par son public et r\\u00e9pondre aux caract\\u00e9ristiques de sa cible. Les filtres Instagram sont des leviers qui permettent de mettre en place une strat\\u00e9gie de contenu engageante.<\\\/p><p>Nous vous donnons quelques crit\\u00e8res contribuant \\u00e0 cette viralit\\u00e9 :\\u00a0<\\\/p><ul><li>Il doit rendre l\\u2019utilisateur plus attrayant, de ce fait l\\u2019utilisateur va susciter des r\\u00e9actions de la part de ses abonn\\u00e9s sur son apparence et son image<\\\/li><li>Il doit faire sourire l'utilisateur, ce qui lui permettra de mettre en valeur son sens de l\\u2019humour et faire rire son public<\\\/li><li>Il doit impacter le ressenti de l\\u2019utilisateur sur son image, en utilisant le filtre l\\u2019utilisateur doit se sentir mieux. 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