{"id":4899,"date":"2021-02-15T09:20:49","date_gmt":"2021-02-15T09:20:49","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=4899"},"modified":"2023-11-10T08:53:05","modified_gmt":"2023-11-10T08:53:05","slug":"ikea-realite-augmentee","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/ikea-realite-augmentee\/","title":{"rendered":"Ikea: strategia oparta przede wszystkim na rzeczywisto\u015bci rozszerzonej"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4899\" class=\"elementor elementor-4899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-080b028 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"080b028\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b24d7a9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b24d7a9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db3320c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"db3320c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ikea : strategia <b>oparte g\u0142\u00f3wnie na rzeczywisto\u015bci rozszerzonej<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e4b3e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"73e4b3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#zoom\">Aplikacja IKEA Place: wci\u0105gaj\u0105cy katalog<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#snap\">Platforma Everyday Experiments: spos\u00f3b na przemy\u015blenie domu na nowo<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-af680f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af680f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7be9621 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"7be9621\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b112cec elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"b112cec\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-09bdabb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"09bdabb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1e33f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1e33f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c9cb86 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8c9cb86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IKEA, kultowa szwedzka firma, przesta\u0142a <b>produkcji swoich katalog\u00f3w papierowych<\/b> od 7 grudnia 2020 roku po 70 latach produkcji. W 2016 r. rozdano j\u0105 ponad 200 mln os\u00f3b, wi\u0119cej ni\u017c Bibli\u0119 i Koran. Ten katalog sta\u0142 si\u0119 <b>produkt emblematyczny dla wszystkich<\/b> ale IKEA zauwa\u017cy\u0142a zmian\u0119 zachowa\u0144 konsument\u00f3w, zw\u0142aszcza w zwi\u0105zku z ograniczeniami, jakich do\u015bwiadczyli ludzie. Na przyk\u0142ad w 2020 r. <b>liczba sprzeda\u017cy z ich strony internetowej wzros\u0142a o 451TP2Q<\/b> dla 4 miliard\u00f3w odwiedzaj\u0105cych. Jednak te zmiany zosta\u0142y ju\u017c wcze\u015bniej przewidziane przez IKEA i firma ju\u017c wcze\u015bniej inwestowa\u0142a w nie. <b>w formie cyfrowej<\/b>. Szwedzka marka wprowadzi\u0142a na rynek <b>kilka darmowych aplikacji mobilnych<\/b> dedykowane konsumentom z najnowsz\u0105 technologi\u0105, jak r\u00f3wnie\u017c <b>rzeczywisto\u015b\u0107 rozszerzona, sztuczna inteligencja<\/b>.<\/p><p>Rezygnacja z produkcji katalogowej nie jest wi\u0119c oznak\u0105 s\u0142abo\u015bci, ale raczej znakiem, \u017ce <b>przej\u015bcie na system cyfrowy<\/b>Jest to brutalny, ale dobrze przemy\u015blany proces. Kilka aplikacji jest ju\u017c dost\u0119pnych, a niekt\u00f3re rewolucjonizuj\u0105 \u015bwiat sprzeda\u017cy online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3b384 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"cf3b384\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/brYckYpexaU&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-no-translation=\"\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-cf3b384{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89d76ac exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"89d76ac\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"zoom\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d8244 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e5d8244\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aplikacja IKEA Place: wci\u0105gaj\u0105cy katalog <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43be304 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"43be304\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aplikacja ta, uruchomiona w 2017 roku na IOS, jest darmowa i jest w pewnym sensie <b>Nowy inteligentny katalog IKEA<\/b>. Dzi\u0119ki rozszerzonej rzeczywisto\u015bci i sztucznej inteligencji aplikacja umo\u017cliwia m.in. <b>skanowanie ca\u0142ego pomieszczenia w celu usuni\u0119cia obiekt\u00f3w<\/b> i zast\u0105pi\u0107 je d<b>Produkty IKEA<\/b> z drobnym poziomem szczeg\u00f3\u0142owo\u015bci.<\/p><p>W pierwszych dniach dzia\u0142alno\u015bci firma skupia\u0142a si\u0119 na <b>najbardziej niepor\u0119czne i popularne produkty<\/b> aby przyci\u0105gn\u0105\u0107 najwi\u0119ksz\u0105 liczb\u0119 u\u017cytkownik\u00f3w, ale wraz z usuni\u0119ciem ich katalogu, praktycznie wszystkie <b>produkty b\u0119d\u0105 dost\u0119pne<\/b> na ich wniosek.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b7d0d00 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b7d0d00\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80f5522 exad-glass-effect-no exad-sticky-section-no\" data-id=\"80f5522\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c37e09 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"7c37e09\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ee5e9c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ee5e9c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fdc7f9b exad-glass-effect-no exad-sticky-section-no\" data-id=\"fdc7f9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a61e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3a61e6d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"930\" height=\"618\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/ikea-place.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-12621\" alt=\"ikea place rzeczywisto\u015b\u0107 rozszerzona\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/ikea-place.jpg 930w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/ikea-place-600x399.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/ikea-place-300x199.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/ikea-place-768x510.jpg 768w\" sizes=\"(max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b37be0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b37be0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8eaeb88 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8eaeb88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/apps.apple.com\/us\/app\/ikea-place\/id1279244498\" target=\"_blank\" rel=\"noopener\"><strong>IKEA Place<\/strong><\/a> <\/span>sk\u0142ada si\u0119 z <b>liczne funkcje<\/b> jak np. komunikacja z <b>chatbot<\/b>dodanie ulubionych produkt\u00f3w,. <b>przechwytywanie ekranu lub wideo<\/b> by dzieli\u0107 si\u0119 swoimi pragnieniami, ale tak\u017ce <b>wyszukiwanie wizualne<\/b>. Ta ostatnia cecha jest kluczowym elementem aplikacji, gdy\u017c pozwala na.<b>zidentyfikowa\u0107 mebel w pokoju i zaproponowa\u0107 przedmioty, kt\u00f3re s\u0105 do niego podobne<\/b> do tego w katalogu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adfbf13 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"adfbf13\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"https:\/\/filtermaker.fr\/pl\/use-case-castorama\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Odkryj nasz przypadek u\u017cycia Castoramy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-725d805 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"725d805\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2667ce9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2667ce9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e90ee2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"3e90ee2\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"snap\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c02efb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8c02efb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Platforma Everyday Experiments: spos\u00f3b na przemy\u015blenie domu na nowo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1aae234 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1aae234\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4b16e00 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b16e00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-181b3db exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"181b3db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-12624\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12.jpg 1920w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12-600x338.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12-300x169.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12-1024x576.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12-768x432.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/everyday-experiment_12-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f743681 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f743681\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95d756b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"95d756b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wprowadzony na rynek w czerwcu 2017 r, <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.everydayexperiments.com\/\" target=\"_blank\" rel=\"noopener\">Codzienne eksperymenty<\/a> <\/span><\/strong>jest wyposa\u017cony w<b>sztuczna inteligencja<\/b>uczenie maszynowe <b>rzeczywisto\u015b\u0107 rozszerzona<\/b> i<b>zaawansowana inteligencja przestrzenna<\/b>. Oferuje on u\u017cytkownikom mo\u017cliwo\u015b\u0107 dowiedzenia si\u0119 wi\u0119cej o i <b>przej\u0119cie w\u0142asno\u015bci przestrzeni u\u017cytkowej<\/b> swojego domu.<\/p><p>I to we w\u0142a\u015bciwym czasie! Podczas pierwszego zamkni\u0119cia wi\u0119kszo\u015b\u0107 ludzi sp\u0119dzi\u0142a w swoich domach prawie dwa miesi\u0105ce. Konsumenci zrozumieli wi\u0119c potrzeb\u0119 posiadania przyjemnego i praktycznego domu, dlatego chc\u0105 urz\u0105dza\u0107 swoje mieszkania w spos\u00f3b, kt\u00f3ry sprawia, \u017ce czuj\u0105 si\u0119 w nich dobrze.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2756616 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2756616\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43ba0cb exad-glass-effect-no exad-sticky-section-no\" data-id=\"43ba0cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eb041f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6eb041f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podsumowuj\u0105c, platforma IKEA oferuje kilka funkcji, kt\u00f3re u\u0142atwiaj\u0105 pomiar i odkrywanie na nowo ka\u017cdego pomieszczenia w domu. Na przyk\u0142ad s\u0105 \"<b>Ekstremalne \u015brodki<\/b>\", kt\u00f3ry <b>wykrywa wielko\u015b\u0107 i obj\u0119to\u015b\u0107 pomieszczenia<\/b> estetycznie, poniewa\u017c platforma wstawia <b>dmuchany s\u0142o\u0144<\/b> Bardzo \u0142adnie wygl\u0105da w pokoju i daje <b>dok\u0142adne wymiary<\/b>. Kolejn\u0105 dost\u0119pn\u0105 funkcj\u0105 jest \"<b>Filtry \u015bwiat\u0142a<\/b>\"co pozwala <b>wizualizacja pomieszczenia z r\u00f3\u017cnymi poziomami o\u015bwietlenia<\/b>. Pozwala to na skierowanie Ci\u0119 do <b>wyb\u00f3r lampy i o\u015bwietlenia<\/b> idealny do jednego pomieszczenia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dfa3d80 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"dfa3d80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81d80ef exad-glass-effect-no exad-sticky-section-no\" data-id=\"81d80ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6732c07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6732c07\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Rzeczywisto\u015b\u0107 rozszerzona: wa\u017cna d\u017awignia marketingu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1a029 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ac1a029\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IKEA nie poprzesta\u0142a na zwyk\u0142ym wykorzystaniu rozszerzonej rzeczywisto\u015bci do sprzeda\u017cy swoich produkt\u00f3w. Oferuje r\u00f3wnie\u017c aplikacj\u0119 <b>po\u015bwi\u0119cony dzieciom<\/b> kt\u00f3ry <b>przekszta\u0142ca meble w \u017cywe istoty<\/b> pobudzenie wyobra\u017ani dzieci. Szwedzka firma doskonale zrozumia\u0142a wi\u0119c, \u017ce rozszerzona rzeczywisto\u015b\u0107 b\u0119dzie obecna wsz\u0119dzie i \u017ce <b>zrewolucjonizuje zakupy online<\/b>. Nie chcia\u0142a przegapi\u0107 tej okazji i dzi\u015b mo\u017cemy powiedzie\u0107, \u017ce dobrze zaw\u0142aszczy\u0142a rozszerzon\u0105 rzeczywisto\u015b\u0107.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ikea : strat\u00e9gie bas\u00e9e avant tout sur la r\u00e9alit\u00e9 augment\u00e9e L&rsquo;appli IKEA Place : le catalogue immersif La plateforme Everyday Experiments : une mani\u00e8re de repenser son int\u00e9rieur Contactez-nous IKEA, l\u2019embl\u00e9matique entreprise su\u00e9doise, a arr\u00eat\u00e9 la fabrication de ses catalogues papiers depuis le 7 d\u00e9cembre 2020 apr\u00e8s 70 ans de production. 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Il \\u00e9tait distribu\\u00e9 \\u00e0 plus de 200 millions de personnes en 2016, c'est-\\u00e0-dire, plus que la Bible et le Coran. Ce catalogue \\u00e9tait devenu un <b>produit embl\\u00e9matique pour tous<\\\/b> mais IKEA a vu le comportement des consommateurs changer, surtout avec les confinements que les populations ont v\\u00e9cu. Par exemple, en 2020, le <b>nombre de ventes depuis leur site internet a augment\\u00e9 de 45%<\\\/b> pour 4 milliards de visiteurs. Cependant, ces changements avaient d\\u00e9j\\u00e0 \\u00e9t\\u00e9 anticip\\u00e9s par IKEA et l\\u2019entreprise investissait d\\u00e9j\\u00e0 \\u00e9norm\\u00e9ment <b>dans le digital<\\\/b>. La marque su\\u00e9doise a lanc\\u00e9 <b>plusieurs applications mobiles gratuites<\\\/b> d\\u00e9di\\u00e9es aux consommateurs avec la pointe de la technologie comme de <b>la r\\u00e9alit\\u00e9 augment\\u00e9e, de l\\u2019intelligence artificielle<\\\/b>.<\\\/p><p>L\\u2019abandon de la production de catalogue n\\u2019est donc pas une marque de faiblesse mais bien <b>une conversion au digital<\\\/b>, certes brutale, mais r\\u00e9fl\\u00e9chie. 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Gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e et l\\u2019intelligence artificielle, l\\u2019application permet de <b>scanner l\\u2019int\\u00e9gralit\\u00e9 d\\u2019une pi\\u00e8ce pour supprimer des objets<\\\/b> et les remplacer par d<b>es produits IKEA<\\\/b> avec un fin niveau de d\\u00e9tail.<\\\/p><p>Dans ses d\\u00e9buts, l\\u2019entreprise a privil\\u00e9gi\\u00e9 <b>les produits les plus encombrants et les plus populaires<\\\/b> pour attirer le plus grand nombre d'utilisateurs, mais avec la suppression de leur catalogue, pratiquement tous <b>les produits seront disponibles<\\\/b> sur leur application.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b7d0d00\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"80f5522\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7c37e09\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ee5e9c3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"fdc7f9b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"3a61e6d\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/ikea-place.jpg\",\"id\":12621,\"alt\":\"ikea place realite augmentee\",\"source\":\"library\",\"size\":\"\"},\"image_size\":\"2048x2048\",\"space\":{\"unit\":\"%\",\"size\":62,\"sizes\":[]},\"ekit_all_conditions_list\":[{\"_id\":\"f11cd99\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_custom_dimension\":{\"width\":\"900\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"5b37be0\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"8eaeb88\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/apps.apple.com\\\/us\\\/app\\\/ikea-place\\\/id1279244498\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><strong>IKEA Place<\\\/strong><\\\/a> <\\\/span>est constitu\\u00e9e de <b>nombreuses fonctionnalit\\u00e9s<\\\/b> telles que la communication avec un <b>chatbot<\\\/b>, l\\u2019ajout de produits favoris, la <b>capture d\\u2019\\u00e9cran ou de vid\\u00e9o<\\\/b> pour partager ses envies mais aussi <b>la recherche visuelle<\\\/b>. 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Elle propose aux utilisateurs de mieux conna\\u00eetre et de <b>s\\u2019approprier l\\u2019espace utilisable<\\\/b> de son foyer.<\\\/p><p>Et cela tombe \\u00e0 pic ! Pendant le premier confinement, la plupart des personnes ont pass\\u00e9 presque deux mois dans leur foyer. 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