{"id":3207564,"date":"2023-11-08T07:31:00","date_gmt":"2023-11-08T07:31:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=3207564"},"modified":"2023-11-09T15:14:08","modified_gmt":"2023-11-09T15:14:08","slug":"filtres-reseaux-sociaux-parcours-clients","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/filtres-reseaux-sociaux-parcours-clients\/","title":{"rendered":"Les filtres dans le parcours clients"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3207564\" class=\"elementor elementor-3207564\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Optimiser le Parcours Client avec les Filtres des R\u00e9seaux Sociaux : Une Strat\u00e9gie Infaillible<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-44d3f0b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"44d3f0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea9a6aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"ea9a6aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc4cc17 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dc4cc17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans le monde dynamique du marketing digital, les <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/tworzenie-filtrow-sieci-spolecznosciowych\/\">filtres des r\u00e9seaux sociaux<\/a><\/span> dans le parcours client sont devenus un \u00e9l\u00e9ment incontournable pour engager et convertir les prospects. Ces outils innovants ne sont pas seulement des gadgets amusants, mais des instruments puissants pour enrichir l&rsquo;exp\u00e9rience client. Cet article explore comment int\u00e9grer efficacement ces filtres dans chaque \u00e9tape du parcours client.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-793ebb6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"793ebb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comprendre le Parcours Client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d070d1e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d070d1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00e9finition et Importance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5b6b7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ab5b6b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le parcours client d\u00e9signe les diff\u00e9rentes \u00e9tapes qu&rsquo;un client traverse depuis la d\u00e9couverte d&rsquo;une marque jusqu&rsquo;\u00e0 l&rsquo;achat et la fid\u00e9lisation. Dans le contexte des filtres des r\u00e9seaux sociaux dans le parcours client, il est important de comprendre que ce processus est essentiel pour maximiser l&rsquo;impact des filtres.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fee635 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4fee635\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9tapes cl\u00e9s du Parcours Client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8324c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4e8324c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Chaque \u00e9tape, de la d\u00e9couverte, la consid\u00e9ration, la conversion, \u00e0 la fid\u00e9lisation, offre des opportunit\u00e9s uniques pour int\u00e9grer des filtres des r\u00e9seaux sociaux pour am\u00e9liorer l&rsquo;engagement et la conversion.<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>D\u00e9couverte :<\/strong> \u00c0 cette \u00e9tape initiale, les clients potentiels d\u00e9couvrent la marque ou le produit, souvent gr\u00e2ce \u00e0 des strat\u00e9gies de marketing de contenu, des publicit\u00e9s ou des recommandations.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Consid\u00e9ration :<\/strong> Les clients \u00e9valuent et comparent les options disponibles entre chaque concurrent.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Conversion :<\/strong> C&rsquo;est le point o\u00f9 les prospects prennent la d\u00e9cision d&rsquo;acheter.<\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Fid\u00e9lisation :<\/strong> Apr\u00e8s l&rsquo;achat, l&rsquo;objectif est de transformer les clients en ambassadeurs de la marque et de leur donner envie d\u2019inciter \u00e0 un nouvel achat.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2a0b736 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2a0b736\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afe058d exad-glass-effect-no exad-sticky-section-no\" data-id=\"afe058d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d6addd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"6d6addd\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e79ecf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e79ecf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b05583 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b05583\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c284103 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c284103\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les Filtres des r\u00e9seaux sociaux et leur impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46531f3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"46531f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9sentation des Filtres TikTok, Snapchat et Instagram<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea7c083 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ea7c083\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/tworzenie-filtrow-sieci-spolecznosciowych\/filtr-tiktok\/\">TikTok<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/tworzenie-filtrow-sieci-spolecznosciowych\/filtr-instagram\/\">Instagram<\/a>, et <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/tworzenie-filtrow-sieci-spolecznosciowych\/filtr-snapchat\/\">Snapchat<\/a> <\/span>ont popularis\u00e9 l&rsquo;utilisation des filtres, rendant les filtres des r\u00e9seaux sociaux dans le parcours client un outil important pour les marketeurs. Ces contenus sont disponibles gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e qui est une nouvelle technologie toujours en perp\u00e9tuel \u00e9volution. <\/span><span style=\"font-weight: 400;\">Chaque r\u00e9seau social d\u00e9tient son logiciel de r\u00e9alit\u00e9 augment\u00e9e et propose diff\u00e9rents types de filtres. Cela permet aux entreprises de choisir un r\u00e9seau social en fonction de leur besoin et de leur cible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe7cd4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0fe7cd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impact sur le parcours client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-90a3db8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"90a3db8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c21b6dd exad-glass-effect-no exad-sticky-section-no\" data-id=\"c21b6dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-daf316d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"daf316d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"video1\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/805048881?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75dac0b exad-glass-effect-no exad-sticky-section-no\" data-id=\"75dac0b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c176804 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c176804\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les filtres augmentent l&rsquo;interaction, la participation et l&rsquo;engagement, des \u00e9l\u00e9ments cruciaux pour un parcours client optimis\u00e9. Ces effets permettent de cr\u00e9er une exp\u00e9rience unique et immersive afin de marquer l\u2019utilisateur positivement. Comme expliqu\u00e9 ci-dessus, il existe de nombreux types de filtres qui permettent de r\u00e9pondre \u00e0 l\u2019attente des utilisateurs tout en proposant un effet personnalis\u00e9 aux couleurs de la marque. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db91433 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db91433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d4143 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b3d4143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12ed703 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"12ed703\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Int\u00e9gration des <b>filtres des r\u00e9seaux sociaux dans le Parcours Client<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d20eb76 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d20eb76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-879e717 exad-glass-effect-no exad-sticky-section-no\" data-id=\"879e717\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c591358 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c591358\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase de D\u00e9couverte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfabe5b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dfabe5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Int\u00e9grer des filtres des r\u00e9seaux sociaux dans le parcours client pour capter l&rsquo;attention est une strat\u00e9gie efficace. \u00c0 cette \u00e9tape, il est important de faire d\u00e9couvrir tous les aspects de la marque en proposant un filtre qui transporte l&rsquo;utilisateur dans l\u2019univers de la marque. Cela peut passer par la mise en avant d\u2019un produit sp\u00e9cifique ou tout simplement en partageant les valeurs de l\u2019entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53647bf exad-glass-effect-no exad-sticky-section-no\" data-id=\"53647bf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46b3a73 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"46b3a73\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase de Consid\u00e9ration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3da7d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ff3da7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Durant la phase de consid\u00e9ration, la marque doit avant tout montrer la valeur ajout\u00e9e de son entreprise et de ses produits afin de se d\u00e9marquer de la concurrence. Il est alors possible d\u2019int\u00e9grer un filtre Instagram, Snapchat, TikTok qui permet aux utilisateurs de comprendre ce qui vous diff\u00e9rencie de vos concurrents.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-356745f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"356745f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-86cff10 exad-glass-effect-no exad-sticky-section-no\" data-id=\"86cff10\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18f1215 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"18f1215\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase de Conversion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba76684 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ba76684\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La phase de conversion est une \u00e9tape cruciale et se doit de convaincre les utilisateurs que le produit en question r\u00e9pond \u00e0 leur besoin. Pour cela, Instagram et Snapchat ont mis en place des catalogues de produits AR qui permettent de visualiser et d\u2019essayer des produits en 3D gr\u00e2ce aux <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/try-on-essayage-virtuel-avantages\/\">przymierzanie filtr\u00f3w<\/a><\/span>. De plus, la marque peut aussi ajouter un call to action pour rediriger les utilisateurs sur la fiche du fameux produit sur le site internet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2f4f2e exad-glass-effect-no exad-sticky-section-no\" data-id=\"d2f4f2e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51751a7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"51751a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Phase de Fid\u00e9lisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-698745d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"698745d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ici, les filtres peuvent \u00eatre utilis\u00e9s pour offrir des exp\u00e9riences personnalis\u00e9es, renfor\u00e7ant ainsi la relation avec le client et encourageant la fid\u00e9lit\u00e9. Int\u00e9grer des filtres des r\u00e9seaux sociaux dans la phase de fid\u00e9lisation permettra de rester pr\u00e9sent dans le quotidien de vos clients.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a5c57 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f3a5c57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L\u2019UGC<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-078d26c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"078d26c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Durant toutes les \u00e9tapes du parcours du client, les filtres permettent aussi de cr\u00e9er de l\u2019<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/blog.hubspot.fr\/marketing\/importance-contenu-genere-utilisateurs\" target=\"_blank\" rel=\"noopener\">UGC<\/a><\/span>. En effet, lorsqu\u2019un utilisateur publie une vid\u00e9o ou une photo en story et en Reels, ils diffusent votre contenu et devient en quelque sorte un ambassadeur de la marque. Ainsi, il est tr\u00e8s facile d\u2019attirer des futurs clients et de les convertir gr\u00e2ce au filtre TikTok, Instagram et Snapchat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-506f22b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"506f22b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b865451 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b865451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01953b4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"01953b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En int\u00e9grant strat\u00e9giquement des effets \u00e0 chaque \u00e9tape du parcours client, les entreprises peuvent non seulement am\u00e9liorer l&rsquo;engagement et la conversion, mais aussi offrir une exp\u00e9rience client in\u00e9gal\u00e9e, propulsant ainsi leur marque au-devant de la sc\u00e8ne digitale. <\/span><span style=\"font-weight: 400;\">Les entreprises devraient donc adopter et exp\u00e9rimenter les filtres des r\u00e9seaux sociaux dans le parcours client pour am\u00e9liorer l&rsquo;exp\u00e9rience client tout au long de son parcours.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Optimiser le Parcours Client avec les Filtres des R\u00e9seaux Sociaux : Une Strat\u00e9gie Infaillible Contactez-nous Dans le monde dynamique du marketing digital, les filtres des r\u00e9seaux sociaux dans le parcours client sont devenus un \u00e9l\u00e9ment incontournable pour engager et convertir les prospects. 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*\/"},"_elementor_data":"[{\"id\":\"6bf9d5f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"62550bb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"4021ba9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Optimiser le Parcours Client avec les Filtres des R\\u00e9seaux Sociaux : Une Strat\\u00e9gie 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style=\\\"font-weight: 400;\\\">Dans le monde dynamique du marketing digital, les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/\\\">filtres des r\\u00e9seaux sociaux<\\\/a><\\\/span> dans le parcours client sont devenus un \\u00e9l\\u00e9ment incontournable pour engager et convertir les prospects. Ces outils innovants ne sont pas seulement des gadgets amusants, mais des instruments puissants pour enrichir l'exp\\u00e9rience client. Cet article explore comment int\\u00e9grer efficacement ces filtres dans chaque \\u00e9tape du parcours client.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"48231b1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"5c5f6e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":10},\"elements\":[{\"id\":\"793ebb6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Comprendre le Parcours Client\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d070d1e\",\"elType\":\"widget\",\"settings\":{\"title\":\"D\\u00e9finition et Importance\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ab5b6b7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le parcours client d\\u00e9signe les diff\\u00e9rentes \\u00e9tapes qu'un client traverse depuis la d\\u00e9couverte d'une marque jusqu'\\u00e0 l'achat et la fid\\u00e9lisation. Dans le contexte des filtres des r\\u00e9seaux sociaux dans le parcours client, il est important de comprendre que ce processus est essentiel pour maximiser l'impact des filtres.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"4fee635\",\"elType\":\"widget\",\"settings\":{\"title\":\"\\u00c9tapes cl\\u00e9s du Parcours Client\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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recommandations.<\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><strong>Consid\\u00e9ration :<\\\/strong> Les clients \\u00e9valuent et comparent les options disponibles entre chaque concurrent.<\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><strong>Conversion :<\\\/strong> C'est le point o\\u00f9 les prospects prennent la d\\u00e9cision d'acheter.<\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><strong>Fid\\u00e9lisation :<\\\/strong> Apr\\u00e8s l'achat, l'objectif est de transformer les clients en ambassadeurs de la marque et de leur donner envie d\\u2019inciter \\u00e0 un nouvel achat.<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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Ces contenus sont disponibles gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e qui est une nouvelle technologie toujours en perp\\u00e9tuel \\u00e9volution. <\\\/span><span style=\\\"font-weight: 400;\\\">Chaque r\\u00e9seau social d\\u00e9tient son logiciel de r\\u00e9alit\\u00e9 augment\\u00e9e et propose diff\\u00e9rents types de filtres. 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