{"id":28116,"date":"2023-01-26T07:10:00","date_gmt":"2023-01-26T07:10:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=28116"},"modified":"2023-11-09T16:07:48","modified_gmt":"2023-11-09T16:07:48","slug":"amazon-snapchat-partenariat-realite-augmentee","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/amazon-snapchat-partenariat-realite-augmentee\/","title":{"rendered":"Amazon X Snapchat: partnerstwo w dziedzinie rozszerzonej rzeczywisto\u015bci"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"28116\" class=\"elementor elementor-28116\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-605553d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"605553d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da420a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da420a1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32ad091 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"32ad091\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Amazon i Snapchat: partnerstwo w dziedzinie rozszerzonej rzeczywisto\u015bci<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc272f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dc272f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#try-on\">Partnerstwo<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#snapchat\"><span style=\"color: #000000;\">Korzy\u015bci dla Snapchata<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#amazon\"><span style=\"color: #000000;\">Korzy\u015bci dla Amazona<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-81f1972 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"81f1972\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9ee312a elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ee312a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83e47b3 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"83e47b3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-da81c8c elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"da81c8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-565def8 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"565def8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-699c192 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"699c192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">W listopadzie 2023 roku Snapchat wsp\u00f3\u0142pracowa\u0142 z Amazonem, aby stworzy\u0107 ulepszone do\u015bwiadczenie zakupowe w rzeczywisto\u015bci rozszerzonej.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2540817 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2540817\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c188970 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"c188970\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6593f90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"6593f90\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"try-on\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb8748d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cb8748d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wirtualna pr\u00f3ba w centrum partnerstwa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06e6df5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"06e6df5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Partnerstwo to ma na celu wypr\u00f3bowanie produkt\u00f3w Amazon bezpo\u015brednio w aplikacji Snapchat z wykorzystaniem <\/span><b>rzeczywisto\u015b\u0107 rozszerzona<\/b><span style=\"font-weight: 400;\">. Rzeczywi\u015bcie <\/span><b>Soczewki zatrzaskowe<\/b><span style=\"font-weight: 400;\"> mo\u017ce zaoferowa\u0107<\/span><b>wirtualna oprawa<\/b><span style=\"font-weight: 400;\"> dla odzie\u017cy i akcesori\u00f3w 3D, ale tak\u017ce dla makija\u017cu. W zwi\u0105zku z tym, w pierwszym kroku, Amazon za\u0142o\u017cy\u0142 m.in. <\/span><b>katalog okular\u00f3w<\/b><span style=\"font-weight: 400;\"> kt\u00f3re u\u017cytkownicy mog\u0105 wypr\u00f3bowa\u0107 bezpo\u015brednio z aparatu w aplikacji Snapchat i zakupi\u0107 je poprzez call to action na <\/span><b>Amazon Fashion<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Partnerstwo to by\u0142o mo\u017cliwe dzi\u0119ki. <\/span><b>Amazon AR<\/b><span style=\"font-weight: 400;\"> , kt\u00f3ra by\u0142a ju\u017c dost\u0119pna w aplikacji Amazonu. Dzi\u0119ki temu pliki 3D produkt\u00f3w by\u0142y ju\u017c wykonane i dostosowane do<\/span><b>wirtualna oprawa<\/b><span style=\"font-weight: 400;\"> w rozszerzonej rzeczywisto\u015bci na aplikacji Snapchat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-618692b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"618692b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbaa203 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bbaa203\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e576407 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"e576407\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4fb8453 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4fb8453\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cc2572 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"0cc2572\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a806af3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"a806af3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"snapchat\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4cb29 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0c4cb29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat chce przyci\u0105gn\u0105\u0107 wi\u0119cej marek dzi\u0119ki AR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c595958 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c595958\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat co roku inwestuje miliony dolar\u00f3w, aby udoskonali\u0107 lub wymy\u015bli\u0107 funkcje AR z <\/span><b>technologia.<\/b><span style=\"font-weight: 400;\"> Ma\u0142y duch zorientowa\u0142 si\u0119, \u017ce jego przewaga konkurencyjna opiera si\u0119 na filtrach rzeczywisto\u015bci rozszerzonej i chce pokaza\u0107 <\/span><b>korzy\u015bci p\u0142yn\u0105ce z tej nowej technologii<\/b><span style=\"font-weight: 400;\"> do marek.<\/span><\/p><p><span style=\"font-weight: 400;\">Rzeczywi\u015bcie, od roku Snap oferuje markom mo\u017cliwo\u015b\u0107 stworzenia katalogu swoich produkt\u00f3w w aplikacji, co pozwala u\u017cytkownikom wypr\u00f3bowa\u0107 je w <\/span><b>przymierzalnia<\/b><span style=\"font-weight: 400;\"> produkt\u00f3w z wezwaniem do dzia\u0142ania, kt\u00f3re prowadzi bezpo\u015brednio do karty produktu na <\/span><b>strona internetowa sprzedawcy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Funkcjonalno\u015b\u0107 <\/span><b>wypr\u00f3bowa\u0107 AR od Snapchata<\/b><span style=\"font-weight: 400;\"> to prawdziwa korzy\u015b\u0107 dla marek, poniewa\u017c dodaje nowy punkt sprzeda\u017cy i kontaktu z <\/span><b>m\u0142oda publiczno\u015b\u0107<\/b><span style=\"font-weight: 400;\">. Ponadto mo\u017cliwo\u015b\u0107 \u0142atwego wypr\u00f3bowania produktu dodaje konsumentom element pewno\u015bci.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-acf4629 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"acf4629\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9fb3ae4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9fb3ae4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-530ba77 elementor-hidden-mobile exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"530ba77\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"workflow\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/601132210?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ee6780 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5ee6780\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02e112e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"02e112e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wreszcie wykazano, \u017ce rzeczywisto\u015b\u0107 rozszerzona jest jednym z czynnik\u00f3w tworz\u0105cych <\/span><b>a <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/wciagajace-doswiadczenie\/\">wci\u0105gaj\u0105ce do\u015bwiadczenie<\/a><\/span><\/b><span style=\"font-weight: 400;\">. I tak w\u0142a\u015bnie jest z filtrami Snapchata, kt\u00f3re sprawiaj\u0105, \u017ce przymierzanie <\/span><b>interaktywne i wci\u0105gaj\u0105ce<\/b><span style=\"font-weight: 400;\">. W istocie, u\u017cytkownik b\u0119dzie projektowa\u0142 siebie z produktem, kt\u00f3ry przymierza i b\u0119dzie mia\u0142 wra\u017cenie, \u017ce naprawd\u0119 go nosi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9f1abee elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f1abee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73e1ea0 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"73e1ea0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b97084a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"b97084a\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"amazon\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702a8b7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"702a8b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon chce przyci\u0105gn\u0105\u0107 wi\u0119cej m\u0142odych klient\u00f3w<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b69874 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6b69874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dla Amazona, to partnerstwo oferuje <\/span><b>kilka zalet<\/b><span style=\"font-weight: 400;\">. Po pierwsze, przymierzanie si\u0119 do Snapa pozwala mu dotrze\u0107 do bardziej ukierunkowanej grupy odbiorc\u00f3w. <\/span><b>m\u0142ody i mniej dost\u0119pny na innych portalach spo\u0142eczno\u015bciowych<\/b><span style=\"font-weight: 400;\">. Dzieje si\u0119 tak dlatego, \u017ce wi\u0119kszo\u015b\u0107 u\u017cytkownik\u00f3w Snapchata nie ma innych sieci spo\u0142eczno\u015bciowych lub korzysta z nich w bardzo niewielkim stopniu. Jest to zatem aplikacja, do kt\u00f3rej marki bezwzgl\u0119dnie musz\u0105 si\u0119 uda\u0107 <\/span><b>poszerza\u0107 swoj\u0105 publiczno\u015b\u0107<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Ponadto Amazon jest gigantem w sprzeda\u017cy internetowej, a pozycjonowanie si\u0119 na Snapchacie pozwala mu m.in.<\/span><b>dalej rozszerza\u0107 swoje punkty kontaktowe<\/b><span style=\"font-weight: 400;\">. Rzeczywi\u015bcie, Snapchat oferuje funkcj\u0119 dot. <\/span><b>stan techniki<\/b><span style=\"font-weight: 400;\"> kt\u00f3re pozwalaj\u0105 markom wyr\u00f3\u017cni\u0107 si\u0119 i <\/span><b>zwi\u0119kszy\u0107 ich konwersj\u0119<\/b><span style=\"font-weight: 400;\">. Dodajmy do tego fakt, \u017ce wi\u0119kszo\u015b\u0107 zakup\u00f3w online odbywa si\u0119 na <\/span><b>mobilny<\/b><span style=\"font-weight: 400;\"> i masz idealne po\u0142\u0105czenie dla szybkich konwersji.<\/span><\/p><p><span style=\"font-weight: 400;\">Wreszcie, mo\u017cliwo\u015b\u0107<\/span><b>doda\u0107 wezwanie do dzia\u0142ania<\/b><span style=\"font-weight: 400;\"> jest bardzo korzystne dla Amazona, poniewa\u017c pozwala na przeniesienie u\u017cytkownik\u00f3w bezpo\u015brednio do <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.amazon.fr\/b\/?ie=UTF8&amp;node=11961521031&amp;ref_=topnav_storetab_top_ap_arrow\" target=\"_blank\" rel=\"noopener\">Amazon Fashion<\/a><\/span>. Obecnie dzia\u0142 modowy internetowego giganta detalicznego zgromadzi\u0142 ponad. <\/span><b>miliard zam\u00f3wie\u0144<\/b><span style=\"font-weight: 400;\"> i ich celem jest zwi\u0119kszenie tej liczby zam\u00f3wie\u0144 dzi\u0119ki temu partnerstwu ze Snapchatem.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-98ae54b elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"98ae54b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8dd9669 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8dd9669\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b18ae8e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"b18ae8e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"video-40\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/666721273?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f1c470d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"f1c470d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd280ba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd280ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">W Filter Maker, mamy ju\u017c <\/span><b>prowadzi\u0142a eksperymenty przymierzania na Snapchacie, a tak\u017ce na Instagramie<\/b><span style=\"font-weight: 400;\"> dla marek. Je\u015bli jeste\u015b zainteresowany t\u0105 koncepcj\u0105, skontaktuj si\u0119 z nami, aby\u015bmy mogli wesprze\u0107 Ci\u0119 w Twoim projekcie!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon i Snapchat: partnerstwo w rzeczywisto\u015bci rozszerzonej Partnerstwo Korzy\u015bci dla Snapchata Korzy\u015bci dla Amazon Kontakt W listopadzie 2023 roku Snapchat nawi\u0105za\u0142 wsp\u00f3\u0142prac\u0119 z Amazonem, aby stworzy\u0107 ulepszone do\u015bwiadczenie zakupowe w rzeczywisto\u015bci rozszerzonej. Wirtualne przymierzanie w sercu partnerstwa Celem partnerstwa jest wypr\u00f3bowanie produkt\u00f3w z Amazon [...]<\/p>","protected":false},"author":1,"featured_media":28124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-28116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"<iframe 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*\/"},"_elementor_data":"[{\"id\":\"605553d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"da420a1\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"32ad091\",\"elType\":\"widget\",\"settings\":{\"title\":\"Amazon &amp; Snapchat : un partenariat en r\\u00e9alit\\u00e9 augment\\u00e9e\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"dc272f0\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#try-on\\\">Le partenariat<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#snapchat\\\"><span style=\\\"color: #000000;\\\">Les avantages pour Snapchat<\\\/span><\\\/a><\\\/span><\\\/p><p><span style=\\\"color: 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style=\\\"font-weight: 400;\\\">Au mois de Novembre 2023, Snapchat s\\u2019est associ\\u00e9 \\u00e0 Amazon pour cr\\u00e9er une exp\\u00e9rience d\\u2019achat en r\\u00e9alit\\u00e9 augment\\u00e9e optimis\\u00e9e.<\\\/span><\\\/p>\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2540817\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"c188970\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"6593f90\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"try-on\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"cb8748d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le virtual try-on au centre du partenariat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"06e6df5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Ce partenariat a pour but d\\u2019essayer des produits d\\u2019Amazon directement sur l\\u2019application Snapchat gr\\u00e2ce \\u00e0 <\\\/span><b>la r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\">. En effet, les <\\\/span><b>lenses Snap<\\\/b><span style=\\\"font-weight: 400;\\\"> peuvent proposer l\\u2019<\\\/span><b>essayage virtuel<\\\/b><span style=\\\"font-weight: 400;\\\"> pour des v\\u00eatements et accessoires en 3D mais aussi pour le maquillage. Ainsi, dans un premier temps Amazon a mis en place un <\\\/span><b>catalogue de lunettes<\\\/b><span style=\\\"font-weight: 400;\\\"> que les utilisateurs peuvent essayer directement depuis la camera de l\\u2019application Snapchat et des les acheter gr\\u00e2ce \\u00e0 un call to action sur <\\\/span><b>Amazon Fashion<\\\/b><span style=\\\"font-weight: 400;\\\">.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ce partenariat a \\u00e9t\\u00e9 rendu possible gr\\u00e2ce a la fonctionnalit\\u00e9 <\\\/span><b>Amazon AR<\\\/b><span style=\\\"font-weight: 400;\\\"> qui \\u00e9tait d\\u00e9j\\u00e0 accessible sur l\\u2019application d\\u2019Amazon. Ainsi, les fichiers 3D des produits \\u00e9taient d\\u00e9j\\u00e0 r\\u00e9alis\\u00e9s et adapt\\u00e9s pour l\\u2019<\\\/span><b>essayage virtuel<\\\/b><span style=\\\"font-weight: 400;\\\"> en r\\u00e9alit\\u00e9 augment\\u00e9e sur l\\u2019application de Snapchat.<\\\/span><\\\/p>\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"618692b\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"bbaa203\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e576407\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4fb8453\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"0cc2572\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"a806af3\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"snapchat\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"0c4cb29\",\"elType\":\"widget\",\"settings\":{\"title\":\"Snapchat veut attirer plus de marque gr\\u00e2ce \\u00e0 l\\u2019AR\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c595958\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Snapchat investit des millions de dollars chaque ann\\u00e9e afin de perfectionner ou d\\u2019inventer des fonctionnalit\\u00e9s AR avec une <\\\/span><b>technologie de pointe.<\\\/b><span style=\\\"font-weight: 400;\\\"> Le petit fant\\u00f4me a compris que son avantage concurrentiel se basait sur les filtres en r\\u00e9alit\\u00e9 augment\\u00e9e et veut montrer <\\\/span><b>les avantages de cette nouvelle technologie<\\\/b><span style=\\\"font-weight: 400;\\\"> aux marques.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">En effet, depuis une ann\\u00e9e, Snap propose aux marques de cr\\u00e9er un catalogue de leurs produits sur l\\u2019application qui permet d\\u2019essayer en <\\\/span><b>try-on<\\\/b><span style=\\\"font-weight: 400;\\\"> les produits avec un call to action qui m\\u00e8ne directement \\u00e0 la fiche produit sur <\\\/span><b>le site du vendeur<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La fonctionnalit\\u00e9 <\\\/span><b>try-on AR de Snapchat<\\\/b><span style=\\\"font-weight: 400;\\\"> est un vrai avantage pour les marques puisqu\\u2019elle permet d\\u2019ajouter un nouveau point de vente et de contact avec une <\\\/span><b>jeune audience<\\\/b><span style=\\\"font-weight: 400;\\\">. 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Et c\\u2019est totalement le cas des filtres try-on de Snapchat qui rendent l\\u2019essayage <\\\/span><b>interactif et immersif<\\\/b><span style=\\\"font-weight: 400;\\\">. En effet, l\\u2019utilisateur se projettera avec le produit qu\\u2019il essaie et aura l\\u2019impression de vraiment le porter.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"35df22a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"align\":\"left\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9f1abee\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"e5d7828\"}],\"ekit_section_parallax_multi_items\":[],\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"23\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"73e1ea0\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"90964d3\"}],\"content_position\":\"center\",\"content_position_tablet\":\"center\",\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"b97084a\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"amazon\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"702a8b7\",\"elType\":\"widget\",\"settings\":{\"title\":\"Amazon veut attirer plus de jeunes clients\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6b69874\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Pour Amazon, ce partenariat offre <\\\/span><b>plusieurs avantages<\\\/b><span style=\\\"font-weight: 400;\\\">. Premi\\u00e8rement, le try-on sur Snap lui permet de toucher une cible plus <\\\/span><b>jeune et moins accessible sur les autres r\\u00e9seaux sociaux<\\\/b><span style=\\\"font-weight: 400;\\\">. Ceci s\\u2019explique par le fait que la majorit\\u00e9 des utilisateurs de Snapchat n\\u2019ont pas d\\u2019autres r\\u00e9seaux sociaux ou ne les utilisent que tr\\u00e8s peu. C\\u2019est donc une application o\\u00f9 les marques doivent absolument se rendre pour <\\\/span><b>\\u00e9largir leur audience<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">De plus, Amazon est un g\\u00e9ant de la vente en ligne et se positionner sur Snapchat lui permet d\\u2019<\\\/span><b>agrandir encore plus ses points de contact<\\\/b><span style=\\\"font-weight: 400;\\\">. 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