{"id":2667379,"date":"2023-08-18T07:45:00","date_gmt":"2023-08-18T07:45:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=2667379"},"modified":"2023-11-09T15:29:25","modified_gmt":"2023-11-09T15:29:25","slug":"faire-publicite-de-produits-snapchat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/faire-publicite-de-produits-snapchat\/","title":{"rendered":"Przewodnik: konfigurowanie reklamy produktu na Snapchacie"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2667379\" class=\"elementor elementor-2667379\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Jak mog\u0119 reklamowa\u0107 produkty na Snapchacie?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1c8cb3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f1c8cb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sieci spo\u0142eczno\u015bciowe sta\u0142y si\u0119 wa\u017cnymi trampolinami do promowania produkt\u00f3w, w szczeg\u00f3lno\u015bci Snapchat, kt\u00f3ry oferuje szereg narz\u0119dzi do reklamowania produkt\u00f3w. Co wi\u0119cej, wed\u0142ug INSEE, w 2021 r. 82,7% m\u0142odych ludzi w wieku od 15 do 29 lat kupi\u0142o ju\u017c co\u015b w Internecie w ci\u0105gu ostatnich 12 miesi\u0119cy. Liczba ta wyra\u017anie pokazuje, \u017ce handel elektroniczny jest niezb\u0119dny dla ka\u017cdej marki, kt\u00f3ra chce si\u0119 rozwija\u0107. Oto przewodnik, kt\u00f3ry pomo\u017ce Ci stworzy\u0107 kampani\u0119 reklamow\u0105 produktu na Snapchacie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db91433 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db91433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d4143 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b3d4143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d64a457 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d64a457\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reklama produktu: definicja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86716aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"86716aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reklama produktowa \u0142\u0105czy w sobie wszystkie d\u017awignie wykorzystywane do promowania i budowania \u015bwiadomo\u015bci konkretnego produktu w\u015br\u00f3d okre\u015blonej grupy docelowej. Reklama produktowa mo\u017ce by\u0107 prowadzona za po\u015brednictwem wszystkich kana\u0142\u00f3w komunikacji, w tym poczty pantoflowej, kana\u0142\u00f3w cyfrowych (sieci spo\u0142eczno\u015bciowe, strona internetowa itp.), prasy i medi\u00f3w audiowizualnych.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0eab5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc0eab5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reklama produktu: r\u00f3\u017cne cele<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ebb42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c0ebb42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reklama produkt\u00f3w jest podzielona na 3 kategorie, aby osi\u0105gn\u0105\u0107 r\u00f3\u017cne cele:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reklama por\u00f3wnawcza :<\/b><span style=\"font-weight: 400;\"> to podkre\u015blenie konkretnych cech i funkcji produktu poprzez por\u00f3wnanie go z innymi markami. Celem jest pomoc konsumentom w podj\u0119ciu decyzji o zakupie poprzez dostarczenie przydatnych i \u015bwiadomych informacji.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Konkurencyjna reklama :<\/b><span style=\"font-weight: 400;\"> to dzia\u0142anie polegaj\u0105ce na tworzeniu popytu poprzez podkre\u015blanie cech produktu, kt\u00f3rych nie maj\u0105 produkty konkurencji. Celem jest przekonanie konsument\u00f3w, \u017ce dany produkt jest lepszy od innych.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pionierska reklama:<\/b><span style=\"font-weight: 400;\"> to stworzenie pocz\u0105tkowego popytu, kt\u00f3rego konsumenci wcze\u015bniej nie mieli. Celem jest tutaj zwi\u0119kszenie \u015bwiadomo\u015bci produktu w celu stworzenia warto\u015bci, kt\u00f3ra nie zale\u017cy od jego funkcjonalno\u015bci.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f579ad3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f579ad3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00f3\u017cne cykle \u017cycia, dla kt\u00f3rych reklama produktu jest skuteczna<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6814b5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b6814b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reklam\u0119 produktu mo\u017cna aktywowa\u0107 na wielu etapach. Mo\u017ce by\u0107 u\u017cywana do :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wprowadzenie na rynek nowego produktu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rebranding istniej\u0105cego produktu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promowanie warto\u015bciowego lub sezonowego produktu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wzmocnienie produkt\u00f3w, kt\u00f3re podupad\u0142y<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poprawa wizerunku i \u015bwiadomo\u015bci produktu<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wprowadzenie produktu na nowy rynek<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br>Po okre\u015bleniu fazy, w kt\u00f3rej znajduje si\u0119 produkt, pozostaje tylko zdefiniowa\u0107 punkt ci\u0119\u017cko\u015bci i opracowa\u0107 kampani\u0119 reklamow\u0105. Aby to zrobi\u0107, musisz ustali\u0107 grup\u0119 docelow\u0105 i kana\u0142y, kt\u00f3rych chcesz u\u017cy\u0107 do rozpowszechniania reklamy produktu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-14bd6dc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"14bd6dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bada494 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bada494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84eb605 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"84eb605\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-367e75d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"367e75d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b77d7a8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b77d7a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad5d8a5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ad5d8a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jakie s\u0105 zalety reklamy produkt\u00f3w na Snapchacie?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5129007 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5129007\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat oferuje 5 korzy\u015bci:<\/span><\/p><ul><li aria-level=\"1\"><b>Szeroka publiczno\u015b\u0107:<\/b><span style=\"font-weight: 400;\"> Snap compte pas moins de 347 millions d&rsquo;utilisateurs actifs quotidiens et est la plateforme qui regroupe massivement les nouvelles jeunes g\u00e9n\u00e9rations (qui sont inatteignables par les autres canaux).\u00a0<\/span><\/li><li aria-level=\"1\"><b>Istotne i osi\u0105galne cele:<\/b><span style=\"font-weight: 400;\"> Snapchat umo\u017cliwia precyzyjne kierowanie reklam do u\u017cytkownik\u00f3w, kt\u00f3rzy mog\u0105 by\u0107 zainteresowani Twoim produktem. U\u017cytkownicy mog\u0105 by\u0107 targetowani wed\u0142ug kategorii demograficznych, zainteresowa\u0144, zachowa\u0144 i lokalizacji.<\/span><\/li><li aria-level=\"1\"><b>Dok\u0142adne statystyki:<\/b><span style=\"font-weight: 400;\"> Po uruchomieniu kampanii mo\u017cna przeanalizowa\u0107 wyniki i wy\u015bwietli\u0107 kluczowe wska\u017aniki KPI, aby sprawdzi\u0107, czy reklama produktu odnios\u0142a sukces.<\/span><\/li><li aria-level=\"1\"><b>Dynamiczne kreacje :<\/b><span style=\"font-weight: 400;\"> Snapchat daje mo\u017cliwo\u015b\u0107 zmiany i modyfikacji reklam produktowych na \u017cywo w celu poprawienia b\u0142\u0119d\u00f3w lub jeszcze lepszego dostosowania kampanii do zachowa\u0144 u\u017cytkownik\u00f3w.<\/span><\/li><li aria-level=\"1\"><b>R\u00f3\u017cne formaty reklamowe:<\/b><span style=\"font-weight: 400;\"> Snapchat oferuje markom r\u00f3\u017cne rodzaje reklam produkt\u00f3w, aby spe\u0142ni\u0107 cele ka\u017cdej marki.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a730e11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a730e11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cdad7a exad-glass-effect-no exad-sticky-section-no\" data-id=\"0cdad7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba4a462 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ba4a462\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wyb\u00f3r odpowiedniego formatu reklamy produktu na Snapchacie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bbeaa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e3bbeaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Na Snapchacie dost\u0119pnych jest 5 format\u00f3w reklamowych, z kt\u00f3rych wszystkie mog\u0105 by\u0107 wykorzystywane do reklamowania produkt\u00f3w: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-64ccea7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"64ccea7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4a2c8e exad-glass-effect-no exad-sticky-section-no\" data-id=\"f4a2c8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f5e37d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"7f5e37d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/single-image-ou-video-q7xv716gff50ar6jxg7m2wqwufz27em7b1ns67pn28.jpg\" title=\"Pojedynczy obraz lub wideo\" alt=\"Format reklamy produktu na Snapchacie: pojedynczy obraz lub wideo\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc4f5ce exad-glass-effect-no exad-sticky-section-no\" data-id=\"fc4f5ce\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83960b9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"83960b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pojedynczy obraz lub wideo <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dedbc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"61dedbc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Jest to najprostszy format, ale najcz\u0119\u015bciej u\u017cywany przez marki, poniewa\u017c oferuje kilka zalet. Pojedyncze reklamy graficzne lub wideo s\u0105 emitowane na pe\u0142nym ekranie pomi\u0119dzy historiami u\u017cytkownik\u00f3w, tw\u00f3rc\u00f3w i wydawc\u00f3w itd. Pojedynczy obraz lub reklama wideo, emitowane na pe\u0142nym ekranie, pozwalaj\u0105 szybko przyci\u0105gn\u0105\u0107 uwag\u0119 u\u017cytkownik\u00f3w i nie konkuruj\u0105 z innymi tre\u015bciami. Mo\u017cliwe jest r\u00f3wnie\u017c dodanie wezwania do dzia\u0142ania, aby zach\u0119ci\u0107 odbiorc\u00f3w do podj\u0119cia dzia\u0142ania (przej\u015bcia do witryny, zakupu produktu itp.).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b5c70 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"82b5c70\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Filtry i obiektywy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd535ee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bd535ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Filtry i soczewki umo\u017cliwiaj\u0105 oferowanie tre\u015bci, kt\u00f3re naprawd\u0119 r\u00f3\u017cni\u0105 si\u0119 od innych format\u00f3w reklamowych.<\/span><\/p><p><span style=\"font-weight: 400;\">Filtry Snapchata pozwalaj\u0105 na nak\u0142adanie element\u00f3w graficznych na zdj\u0119cia i filmy, a zatem mog\u0105 by\u0107 dodawane do zdj\u0119\u0107, kt\u00f3re u\u017cytkownicy wysy\u0142aj\u0105 w rozmowie ze znajomymi. Warto\u015bci\u0105 dodan\u0105 filtr\u00f3w jest to, \u017ce marka mo\u017ce wybra\u0107 lokalizacje (dzielnice, miasta, sklepy itp.), w kt\u00f3rych filtr mo\u017ce by\u0107 u\u017cywany. W ten spos\u00f3b reklama jest wysoce ukierunkowana i umo\u017cliwia oferowanie jako\u015bciowych tre\u015bci, kt\u00f3re s\u0105 istotne dla u\u017cytkownik\u00f3w.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9e7eb59 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9e7eb59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a46ebb exad-glass-effect-no exad-sticky-section-no\" data-id=\"2a46ebb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d099a65 elementor-hidden-mobile exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"d099a65\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"workflow\">\n\n<iframe id=\"projectplayer\" loading=\"lazy\" title=\"filterclientgalerieslafayette\" src=\"https:\/\/player.vimeo.com\/video\/601132210?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bac494 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bac494\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e472e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"64e472e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Obiektywy s\u0105 <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/tworzenie-filtrow-sieci-spolecznosciowych\/filtr-snapchat\/\">Filtry Snapchat<\/a><\/span> en r\u00e9alit\u00e9 augment\u00e9e qui permettent aux utilisateurs d&rsquo;interagir avec le contenu de la marque de fa\u00e7on ludique et non intrusive. Ils offrent des exp\u00e9riences immersives pertinentes et convaincantes qui augmentent le taux de conversion de mani\u00e8re exponentielle. De plus, la r\u00e9alit\u00e9 augment\u00e9e est massivement utilis\u00e9e par les utilisateurs et Snapchat a mis en place diff\u00e9rents types de filtres pour faire de la publicit\u00e9 de produits, notamment le Try-on.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f449e9c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f449e9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Filter Maker est une agence sp\u00e9cialis\u00e9e dans la cr\u00e9ation de lenses Snapchat. Nous avons d\u00e9j\u00e0 r\u00e9alis\u00e9 des centaines de filtres en r\u00e9alit\u00e9 augment\u00e9e pour les marques. N&rsquo;h\u00e9sitez pas \u00e0 remplir le formulaire pour prendre contact avec nous !<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6d91e8b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6d91e8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17096c5 exad-glass-effect-no exad-sticky-section-no\" data-id=\"17096c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3774664 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3774664\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-819b576 exad-glass-effect-no exad-sticky-section-no\" data-id=\"819b576\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5eed6dd elementor-hidden-mobile exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5eed6dd\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"workflow\">\n\n<iframe id=\"projectplayer\" loading=\"lazy\" title=\"filterclientgalerieslafayette\" src=\"https:\/\/player.vimeo.com\/video\/832203761?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e6b0347 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e6b0347\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d217c8d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d217c8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reklamy fabularne<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ca43c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d3ca43c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Strona <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/forbusiness.snapchat.com\/fr-FR\/advertising\/ad-formats\/story-ads\" target=\"_blank\" rel=\"noopener\">Reklamy fabularne<\/a><\/span> sont des contenus publicitaires qui apparaissent dans l&rsquo;onglet \u201cD\u00e9couvrir\u201d de l\u2019application. Ce format publicitaire permet de publier une collection d\u2019images ou vid\u00e9os \u00e0 la suite pour transmettre un message clair et pr\u00e9cis. Ainsi les marques peuvent pr\u00e9senter une s\u00e9rie de produits de fa\u00e7on l\u00e9g\u00e8re et consommable sans devenir trop intrusif puisque c\u2019est l\u2019utilisateur qui d\u00e9cide de d\u00e9couvrir le contenu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e57b5bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e57b5bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73f0848 exad-glass-effect-no exad-sticky-section-no\" data-id=\"73f0848\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eb0d5d elementor-hidden-mobile exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7eb0d5d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"workflow\">\n\n<iframe id=\"projectplayer\" loading=\"lazy\" title=\"filterclientgalerieslafayette\" src=\"https:\/\/player.vimeo.com\/video\/832203787?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f95322 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1f95322\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec6bcd1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ec6bcd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reklama w katalogu produkt\u00f3w<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef45fe3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ef45fe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ten format jest przeznaczony wy\u0142\u0105cznie do reklamowania produkt\u00f3w, poniewa\u017c umo\u017cliwia utworzenie wirtualnego katalogu z filmami lub zdj\u0119ciami produkt\u00f3w. Mo\u017ce on zawiera\u0107 4 r\u00f3\u017cne produkty z 4 r\u00f3\u017cnymi linkami zach\u0119caj\u0105cymi u\u017cytkownik\u00f3w do odwiedzenia strony produktu w witrynie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5c0c3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1f5c0c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sprzeda\u017c<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c294f5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5c294f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Reklamy to reklamy w formie mini-film\u00f3w, kt\u00f3re pojawiaj\u0105 si\u0119 mi\u0119dzy historiami. Tre\u015bci te nie mog\u0105 by\u0107 ignorowane przez 6 sekund i mog\u0105 trwa\u0107 do 3 minut. U\u017cytkownicy mog\u0105 kontynuowa\u0107 ogl\u0105danie filmu lub przej\u015b\u0107 do innej historii. Ten format jest r\u00f3wnie\u017c najmniej odpowiedni do reklamowania produkt\u00f3w, ale pomaga stworzy\u0107 pewien stopie\u0144 zaanga\u017cowania odbiorc\u00f3w docelowych.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8527838 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8527838\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wszystkie te formaty s\u0105 odpowiednie do reklamowania produkt\u00f3w. Jednak\u017ce, w zale\u017cno\u015bci od celu i fazy cyklu \u017cycia produktu, nale\u017cy wybra\u0107 format, kt\u00f3ry spe\u0142nia specyfikacje.<\/span><\/p><p><span style=\"font-weight: 400;\">Po wybraniu formatu, wszystko co pozostaje do zrobienia, to stworzenie tre\u015bci i dystrybucja reklamy produktu zgodnie z wybranym celem i za\u0142o\u017ceniami.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment faire de la publicit\u00e9 de produits sur Snapchat ? Contactez-nous Les r\u00e9seaux sociaux sont devenus des tremplins importants pour promouvoir ses produits et notamment Snapchat qui met \u00e0 disposition plusieurs outils pour faire de la publicit\u00e9 de produits. De plus, selon l\u2019INSEE, en 2021, 82,7% des jeunes entre 15 et 29 ans ont d\u00e9j\u00e0 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2672098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2667379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"48231b1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"5c5f6e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"f1c8cb3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Les r\\u00e9seaux sociaux sont devenus des tremplins importants pour promouvoir ses produits et notamment Snapchat qui met \\u00e0 disposition plusieurs outils pour faire de la publicit\\u00e9 de produits. De plus, selon l\\u2019INSEE, en 2021, 82,7% des jeunes entre 15 et 29 ans ont d\\u00e9j\\u00e0 achet\\u00e9 quelque chose sur internet durant les 12 derniers mois. Ce chiffre montre bien que le e-commerce est primordial pour toute marque qui souhaite se d\\u00e9velopper. Voici un guide pour vous aider \\u00e0 cr\\u00e9er une campagne publicitaire de produits sur Snapchat.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align\":\"center\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"db91433\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"b3d4143\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"d64a457\",\"elType\":\"widget\",\"settings\":{\"title\":\"Publicit\\u00e9 de produits : D\\u00e9finition\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"86716aa\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La publicit\\u00e9 de produits regroupe tous les leviers qui permettent de promouvoir et cr\\u00e9er une notori\\u00e9t\\u00e9 d\\u2019un produit sp\\u00e9cifique aupr\\u00e8s de votre cible d\\u00e9finie. La publicit\\u00e9 de produits peut se r\\u00e9aliser sur tous les canaux de communication comme le bouche \\u00e0 oreille, les canaux digitaux (r\\u00e9seaux sociaux, site internet\\u2026), la presse ou encore les m\\u00e9dia audiovisuels.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"fc0eab5\",\"elType\":\"widget\",\"settings\":{\"title\":\"Publicit\\u00e9 de produits : Les diff\\u00e9rents objectifs\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c0ebb42\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La publicit\\u00e9 de produits est r\\u00e9partie en 3 cat\\u00e9gories pour atteindre des objectifs diff\\u00e9rents :<\\\/span><\\\/p>\\n<ul>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>La publicit\\u00e9 comparative :<\\\/b><span style=\\\"font-weight: 400;\\\"> c\\u2019est le fait de mettre en avant les particularit\\u00e9s et fonctionnalit\\u00e9s sp\\u00e9cifiques de votre produit en le comparant \\u00e0 d\\u2019autres marques. L\\u2019objectif est d\\u2019aider les consommateurs \\u00e0 passer \\u00e0 l\\u2019achat gr\\u00e2ce \\u00e0 des informations utiles et \\u00e9clair\\u00e9es.<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>La publicit\\u00e9 concurrentielle :<\\\/b><span style=\\\"font-weight: 400;\\\"> c\\u2019est le fait de cr\\u00e9er de la demande en mettant en avant les qualit\\u00e9s de votre produit que les produits des concurrents n\\u2019ont pas. L\\u2019objectif est de convaincre les consommateurs que votre produits est meilleur que celui des autres.<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><b>La publicit\\u00e9 pionni\\u00e8re :<\\\/b><span style=\\\"font-weight: 400;\\\"> c\\u2019est le fait de cr\\u00e9er une demande initiale que les consommateurs n\\u2019avaient pas avant. L\\u2019objectif ici est d\\u2019augmenter la notori\\u00e9t\\u00e9 de votre produit pour cr\\u00e9er de la valeur qui ne d\\u00e9pend pas des fonctionnalit\\u00e9s du produit.<\\\/span><\\\/li>\\n<\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"f579ad3\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les diff\\u00e9rents cycles de vie pour lesquels la publicit\\u00e9 de produits est efficace\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b6814b5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La publicit\\u00e9 de produits peut \\u00eatre activ\\u00e9e pour de nombreuses phases de vos produits. En effet, elle peut intervenir pour :<\\\/span><\\\/p>\\n<ul>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Le lancement d\\u2019un nouveau produit<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Le rebranding d\\u2019un produit d\\u00e9j\\u00e0 existant<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">La promotion d\\u2019un produit de valeur ou saisonnier<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Booster des produits qui \\u00e9taient en d\\u00e9clin<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Am\\u00e9liorer l\\u2019image et la notori\\u00e9t\\u00e9 de votre produit<\\\/span><\\\/li>\\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Lancer un produit sur un nouveau march\\u00e9<\\\/span><\\\/li>\\n<\\\/ul>\\n<p><span style=\\\"font-weight: 400;\\\"><br>Lorsque vous avez d\\u00e9fini dans quelle phase est votre produit, il ne vous reste plus qu\\u2019\\u00e0 d\\u00e9finir les axes et d\\u00e9velopper la campagne publicitaire. Pour cela, il faudra \\u00e9tablir votre audience cible et les canaux que vous souhaitez utiliser pour diffuser votre publicit\\u00e9 de produit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"14bd6dc\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"bada494\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"84eb605\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"367e75d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"b77d7a8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ad5d8a5\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quels sont les avantages de la publicit\\u00e9 produits sur Snapchat ?\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5129007\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Parmi les avantages de Snapchat, nous pouvons en citer 5 :<\\\/span><\\\/p><ul><li aria-level=\\\"1\\\"><b>Une audience large :<\\\/b><span style=\\\"font-weight: 400;\\\"> Snap compte pas moins de 347 millions d'utilisateurs actifs quotidiens et est la plateforme qui regroupe massivement les nouvelles jeunes g\\u00e9n\\u00e9rations (qui sont inatteignables par les autres canaux).\\u00a0<\\\/span><\\\/li><li aria-level=\\\"1\\\"><b>Des objectifs pertinents et r\\u00e9alisables :<\\\/b><span style=\\\"font-weight: 400;\\\"> Snapchat permet de cibler pr\\u00e9cis\\u00e9ment les utilisateurs qui pourraient \\u00eatre int\\u00e9ress\\u00e9s par votre produit. En effet, il est possible de cibler les utilisateurs en fonction des cat\\u00e9gories d\\u00e9mographiques, des centres d\\u2019int\\u00e9r\\u00eats, des comportements et de la localisation.<\\\/span><\\\/li><li aria-level=\\\"1\\\"><b>Des statistiques pr\\u00e9cises :<\\\/b><span style=\\\"font-weight: 400;\\\"> Lorsque votre campagne est lanc\\u00e9e, il est possible d\\u2019analyser le rendu de celle-ci et de voir les KPI importants afin de voir si la publicit\\u00e9 de produit est un succ\\u00e8s.<\\\/span><\\\/li><li aria-level=\\\"1\\\"><b>Les cr\\u00e9ations dynamiques :<\\\/b><span style=\\\"font-weight: 400;\\\"> Snapchat offre la possibilit\\u00e9 de changer et modifier en direct vos publicit\\u00e9s de produits afin de corriger des erreurs ou d\\u2019adapter encore plus la campagne aux comportements des utilisateurs.<\\\/span><\\\/li><li aria-level=\\\"1\\\"><b>Des formats publicitaires diff\\u00e9rents :<\\\/b><span style=\\\"font-weight: 400;\\\"> Snapchat propose aux marques diff\\u00e9rents types de publicit\\u00e9 de produit afin de r\\u00e9pondre aux objectifs de chacune des marques.<\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"a730e11\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"0cdad7a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ba4a462\",\"elType\":\"widget\",\"settings\":{\"title\":\"Choisir le bon format pour sa publicit\\u00e9 de produits sur Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e3bbeaa\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Il existe 5 formats de publicit\\u00e9 sur Snapchat et tous peuvent \\u00eatre employ\\u00e9 pour de la publicit\\u00e9 de produits : <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"64ccea7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"f4a2c8e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"7f5e37d\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/single-image-ou-video.jpg\",\"id\":2668465,\"size\":\"\",\"alt\":\"format de publicit\\u00e9 de produits sur snapchat : single image or video\",\"source\":\"library\"},\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"\",\"height\":\"500\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"fc4f5ce\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"40\",\"right\":\"10\",\"bottom\":\"40\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"83960b9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Single Image ou Vid\\u00e9o \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":25,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"61dedbc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">C\\u2019est le format le plus simple mais le plus employ\\u00e9 par les marques puisqu\\u2019il offre plusieurs avantages. En effet, les Single Image ou Vid\\u00e9o sont diffus\\u00e9s en plein \\u00e9cran entre les stories des utilisateurs, des cr\\u00e9ateurs et des \\u00e9diteurs etc. La publicit\\u00e9 Single Image ou Vid\\u00e9o, \\u00e9tant diffus\\u00e9e en plein \\u00e9cran, permet de capter rapidement l\\u2019attention de l\\u2019utilisateur et de ne pas entrer en concurrence avec d\\u2019autres contenus. De plus, il est possible d\\u2019ajouter un call to action pour inciter l\\u2019audience \\u00e0 faire une action (aller sur le site, acheter un produit\\u2026).<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"82b5c70\",\"elType\":\"widget\",\"settings\":{\"title\":\"Filtres et lenses\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"16\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bd535ee\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Les filtres et les lenses permettent de proposer un contenu vraiment diff\\u00e9rent des autres formats publicitaires.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">En effet, les filtres Snapchat permettent de superposer sur des photos et vid\\u00e9os des \\u00e9l\\u00e9ments graphiques et peuvent donc s\\u2019ajouter sur des photos que les utilisateurs envoient dans leur conversation avec leurs amis. La valeur ajout\\u00e9e des filtres est que la marque peut choisir le lieux (quartiers, villes, magasins etc\\u2026) dans lequel le filtre peut \\u00eatre utilis\\u00e9. 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