{"id":21347,"date":"2022-08-29T07:30:00","date_gmt":"2022-08-29T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=21347"},"modified":"2023-11-09T16:31:00","modified_gmt":"2023-11-09T16:31:00","slug":"snapchat-filtre-strategie","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/snapchat-filtre-strategie\/","title":{"rendered":"Snapchat - w\u0142\u0105czenie filtra do strategii social media"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21347\" class=\"elementor elementor-21347\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d108b9a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d108b9a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b4d791 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7b4d791\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d95178 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6d95178\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Snapchat - Korzy\u015bci z tworzenia i w\u0142\u0105czania filtra do strategii cyfrowej<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6813247 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6813247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8f3e8fc exad-glass-effect-no exad-sticky-section-no\" data-id=\"8f3e8fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64705f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"64705f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#imagedemarque\"><span style=\"color: #000000;\">Budowanie wizerunku marki<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#storytelling\"><span style=\"color: #000000;\">Storytelling<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#personnelle\"><span style=\"color: #000000;\">Spersonalizowane do\u015bwiadczenie<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#qrcode\"><span style=\"color: #000000;\">Korzystanie z kodu QR<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#contenumarque\"><span style=\"color: #000000;\">Wzmocnienie tre\u015bci<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec3e4bf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ec3e4bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e6655cc elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"e6655cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d729c6 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3d729c6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e53e024 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e53e024\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cfcd9a exad-glass-effect-no exad-sticky-section-no\" data-id=\"2cfcd9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7520777 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7520777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Wykorzystanie rozszerzonej rzeczywisto\u015bci do rozwoju marki sta\u0142o si\u0119 wa\u017cn\u0105 i ciekaw\u0105 d\u017awigni\u0105 dzia\u0142a\u0144. AR umo\u017cliwia bowiem stworzenie bezpo\u015bredniej wi\u0119zi z internautami, wytworzenie zaanga\u017cowania i poczucia przynale\u017cno\u015bci w\u015br\u00f3d swoich klient\u00f3w. <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/a><span style=\"font-weight: 400;\">AR jest idealn\u0105 sieci\u0105, kt\u00f3ra oferuje optymalne, immersyjne do\u015bwiadczenie. Podajemy kilka wskaz\u00f3wek, jak w\u0142\u0105czy\u0107 AR do swojej strategii cyfrowej.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a188650 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a188650\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21d6a86 exad-glass-effect-no exad-sticky-section-no\" data-id=\"21d6a86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7a053 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"1d7a053\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"imagedemarque\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eadce2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2eadce2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Budowanie silnego wizerunku marki<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6badcf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6badcf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a02946 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4a02946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efa17be exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"efa17be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"440\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-12480\" alt=\"filtry-snapchat-brands\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques.jpeg 660w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques-600x400.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques-300x200.jpeg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7686778 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7686778\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd1a138 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd1a138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aby wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji, nale\u017cy zaoferowa\u0107 oryginalny i innowacyjny content marki. Przede wszystkim konieczne jest zakotwiczenie i przekazanie silnego wizerunku marki. Na pocz\u0105tek warto stworzy\u0107 profile marek. Dzi\u0119ki temu profilowi mog\u0105 stawia\u0107 niestandardowe filtry i wyj\u0105tkowe do\u015bwiadczenia AR. Dzi\u0119ki tworzeniu immersyjnych tre\u015bci u\u017cytkownicy b\u0119d\u0105 bezpo\u015brednio zaanga\u017cowani i poczuj\u0105 si\u0119 bardziej zainteresowani ni\u017c w przypadku tre\u015bci, kt\u00f3re z pewno\u015bci\u0105 s\u0105 wysokiej jako\u015bci, ale podobne do innych. Wykorzystanie profilu dla marek na <\/span> <span style=\"font-weight: 400;\">Snapchat jest wi\u0119c funkcj\u0105, kt\u00f3ra pozwala na umieszczanie tre\u015bci w sieci, maj\u0105c jednocze\u015bnie do dyspozycji insighty na temat swojej spo\u0142eczno\u015bci.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-00ad238 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00ad238\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da7c281 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da7c281\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e664187 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e664187\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Aby o\u017cywi\u0107 swoj\u0105 mark\u0119 w sieci, mo\u017cesz na przyk\u0142ad stworzy\u0107 Bitmoji z wizerunkiem swojej marki. Wiele opcji mo\u017cna nast\u0119pnie wykorzysta\u0107 do zbudowania kompletnego profilu marki.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-00a2d98 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00a2d98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4805886 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4805886\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b0e366 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"7b0e366\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"storytelling\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed1963 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2ed1963\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling na Snapchacie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4943643 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4943643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Storytelling polega na podkre\u015blaniu poprzez tre\u015bci historii marki, jej warto\u015bci i wizji. Dzi\u0119ki wykorzystaniu emotek, \u0142atwiej b\u0119dzie mo\u017cna przyku\u0107 uwag\u0119 internaut\u00f3w. Do realizacji tej strategii marketingowej marki mog\u0105 wykorzysta\u0107 rzeczywisto\u015b\u0107 rozszerzon\u0105. Poprzez animowane elementy mo\u017cna podkre\u015bli\u0107 histori\u0119 marki: idealny spos\u00f3b na po\u0142\u0105czenie rzeczywisto\u015bci rozszerzonej i atrakcyjnych tre\u015bci.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Stories, czyli bardzo popularne i lubiane efemeryczne tre\u015bci, po raz pierwszy zawita\u0142y na Snapchacie. Jako prekursor tre\u015bci AR i licznych funkcji, szczeg\u00f3lnie ciekawe jest wykorzystanie historii. Jest to okazja do tworzenia oryginalnych tre\u015bci przy jednoczesnym utrzymaniu sta\u0142ej wi\u0119zi z u\u017cytkownikami.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d862adf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d862adf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520d6fc exad-glass-effect-no exad-sticky-section-no\" data-id=\"520d6fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0942cd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"e0942cd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"personnelle\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a75f37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0a75f37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zapewnienie spersonalizowanego do\u015bwiadczenia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1769a3f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1769a3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Personalizacja i tworzenie wysokiej jako\u015bci tre\u015bci sta\u0142y si\u0119 g\u0142\u00f3wnym punktem zainteresowania przy tworzeniu tre\u015bci dla internaut\u00f3w. Snapchat jest sieci\u0105 par excellence, na kt\u00f3rej mo\u017cna umie\u015bci\u0107 prawdziwe do\u015bwiadczenia AR w sieci. Tw\u00f3j filtr mo\u017ce przybiera\u0107 r\u00f3\u017cne formy w zale\u017cno\u015bci od promowanego produktu lub us\u0142ugi. Na przyk\u0142ad animowana twarz pozwala u\u017cytkownikom zobaczy\u0107 wirtualne elementy pojawiaj\u0105ce si\u0119 na ich twarzy. Mo\u017cliwe jest r\u00f3wnie\u017c wirtualne przymierzanie trener\u00f3w po prostu poprzez skierowanie smartfona na swoje stopy. Mo\u017cliwe jest r\u00f3wnie\u017c stworzenie opakowa\u0144 interaktywnych, idealny spos\u00f3b na o\u017cywienie produktu!\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Po stronie tworzenia do\u015bwiadczenia, wystarczy u\u017cy\u0107 <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/create\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lens Studio<\/span><\/a><span style=\"font-weight: 400;\"> i pu\u015bci\u0107 wodze fantazji. Filtr spo\u0142eczno\u015bciowy, ramki, soczewki... Wiele rzeczy mo\u017cna sobie wyobrazi\u0107 za pomoc\u0105 tego narz\u0119dzia.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c8b52 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d9c8b52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c37715 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0c37715\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6d2dc2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"c6d2dc2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d00055c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d00055c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607038d exad-glass-effect-no exad-sticky-section-no\" data-id=\"607038d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-119e4c5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"119e4c5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"qrcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22de8b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d22de8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wykorzystanie kodu QR z filtrami rozszerzonej rzeczywisto\u015bci Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a1a1d9c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1a1d9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df94e2e exad-glass-effect-no exad-sticky-section-no\" data-id=\"df94e2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3031684 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3031684\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-300x300.jpg\" class=\"attachment-medium size-medium wp-image-1231832\" alt=\"filtr kod\u00f3w qr\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-1024x1024.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-768x768.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-12x12.jpg 12w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code.jpg 1160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b75831e exad-glass-effect-no exad-sticky-section-no\" data-id=\"b75831e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c72bc78 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c72bc78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Kod QR to ciekawy format. Pozwala po\u0142\u0105czy\u0107 to, co fizyczne z tym, co cyfrowe. Na stronie <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/5-actions-phygitales-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">phygital <\/span><\/a><span style=\"font-weight: 400;\">W szczeg\u00f3lno\u015bci sta\u0142a si\u0119 ona coraz skuteczniejsz\u0105 strategi\u0105 dostarczania bogatych i anga\u017cuj\u0105cych do\u015bwiadcze\u0144 klient\u00f3w. W przypadku Snapchata wystarczy wygenerowa\u0107 SnapCode i udost\u0119pni\u0107 go. Skanuj\u0105c go, u\u017cytkownicy b\u0119d\u0105 mieli bezpo\u015bredni dost\u0119p do tre\u015bci i b\u0119d\u0105 mogli odkry\u0107 Tw\u00f3j filtr na \u017cywo.\u00a0<\/span><span style=\"font-weight: 400;\">Snapcode mo\u017ce by\u0107 wysy\u0142any do klient\u00f3w na przyk\u0142ad podczas premiery produktu lub umieszczony w sklepie, aby towarzyszy\u0142 klientom podczas ich wizyty.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c8e8481 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8e8481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82a795a exad-glass-effect-no exad-sticky-section-no\" data-id=\"82a795a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0098e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"3a0098e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contenumarque\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3f18e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cf3f18e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Boosting your branded content on Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e758f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"88e758f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Og\u00f3ln\u0105 zalet\u0105 Snapchata dla marek jest wi\u0119c zwi\u0119kszenie widoczno\u015bci ich tre\u015bci przy jednoczesnym nadaniu im atrakcyjno\u015bci i innowacyjno\u015bci. Wraz z wszechobecno\u015bci\u0105 klient\u00f3w na portalach spo\u0142eczno\u015bciowych, konieczna sta\u0142a si\u0119 adaptacja marek. Snapchat jest wi\u0119c jednym z najmniej nasyconych serwis\u00f3w spo\u0142eczno\u015bciowych, na kt\u00f3rych ciekawie jest si\u0119 pozycjonowa\u0107.\u00a0<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Najwa\u017cniejsze to umieszcza\u0107 w sieci jako\u015bciowe tre\u015bci. Aby to zrobi\u0107, nale\u017cy zadba\u0107 o przestrzeganie formatu i wymiar\u00f3w pionowych. R\u00f3\u017cne funkcje s\u0105 dost\u0119pne, aby zwi\u0119kszy\u0107 widoczno\u015b\u0107 swojej marki. Na przyk\u0142ad mo\u017cna doda\u0107 linki, kt\u00f3re przekieruj\u0105 snapchater\u00f3w na Twoj\u0105 stron\u0119 internetow\u0105, co jest idealne do generowania ruchu. Dodatkowo analiza statystyk pozwala na wprowadzanie zmian w tre\u015bci, aby by\u0142a ona bardziej skuteczna i trafna. Wreszcie, mo\u017cesz te\u017c wykorzysta\u0107 Snapchat Ads jako marka. Wystarczy wskaza\u0107 kryteria grupy docelowej i wybra\u0107 tre\u015bci (wideo, sklep z produktami, historia, filtr...), na kt\u00f3rych marka chce zyska\u0107 widoczno\u015b\u0107 i rozg\u0142os.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Snapchat jest wi\u0119c bardzo ciekawym narz\u0119dziem dla marek. Poprzez zintegrowanie go z ich<\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/interet-social-media-strategie\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> strategia medi\u00f3w spo\u0142eczno\u015bciowych<\/span><\/a><span style=\"font-weight: 400;\">W ten spos\u00f3b marki tworz\u0105 unikalne do\u015bwiadczenia immersyjne, kt\u00f3re podkre\u015blaj\u0105 ich mark\u0119 i ich \u015bwiat. Celem jest zaanga\u017cowanie Snapchater\u00f3w innowacyjnymi tre\u015bciami, kt\u00f3re wyr\u00f3\u017cniaj\u0105 si\u0119 na tle konkurencji. Jako oficjalny partner Snapchata, nie wahaj si\u0119 <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">skontaktuj si\u0119 z jednym z naszych ekspert\u00f3w<\/span><\/a><span style=\"font-weight: 400;\"> aby uzyska\u0107 wi\u0119cej informacji!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Snapchat - Zalety tworzenia i w\u0142\u0105czania filtra do strategii cyfrowej Budowanie wizerunku marki Storytelling Spersonalizowane do\u015bwiadczenie U\u017cywanie kod\u00f3w QR Boosting Twoich tre\u015bci Kontakt Korzystanie z rzeczywisto\u015bci rozszerzonej do rozwoju marki sta\u0142o si\u0119 wa\u017cn\u0105 i interesuj\u0105c\u0105 d\u017awigni\u0105. Rzeczywi\u015bcie, AR pozwala na [...]<\/p>","protected":false},"author":1,"featured_media":470817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-21347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"<iframe title=\"New KAWS Art Exhibit in Fortnite! 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L'utilisation d\\u2019un profil pour les marques sur <\\\/span> <span style=\\\"font-weight: 400;\\\">Snapchat est donc une fonctionnalit\\u00e9 permettant de mettre son contenu en ligne tout en ayant des insights sur sa communaut\\u00e9 \\u00e0 disposition.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"00ad238\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"da7c281\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e664187\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Pour donner davantage vie \\u00e0 votre marque sur le r\\u00e9seau, vous pouvez par exemple cr\\u00e9er un Bitmoji \\u00e0 l\\u2019image de votre marque. 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En passant par l\\u2019\\u00e9motion, l\\u2019attention des internautes sera capt\\u00e9e plus facilement. Pour mettre cette strat\\u00e9gie marketing en place, les marques peuvent justement avoir recours \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e. Via des \\u00e9l\\u00e9ments d\\u2019animation, l\\u2019histoire d\\u2019une marque peut alors \\u00eatre mise en avant : l\\u2019id\\u00e9al pour combiner r\\u00e9alit\\u00e9 augment\\u00e9e et contenu attrayant.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Les stories, le contenu \\u00e9ph\\u00e9m\\u00e8re tr\\u00e8s populaire et appr\\u00e9ci\\u00e9 par les internautes, a d\\u00e9barqu\\u00e9 pour la premi\\u00e8re fois sur Snapchat. Pr\\u00e9curseur de contenu AR et de nombreuses fonctionnalit\\u00e9s, il est int\\u00e9ressant notamment d\\u2019utiliser les stories. C\\u2019est l\\u2019occasion de cr\\u00e9er un contenu original tout en maintenant un lien permanent avec les internautes.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d862adf\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"520d6fc\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e0942cd\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"personnelle\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"0a75f37\",\"elType\":\"widget\",\"settings\":{\"title\":\"Proposer une exp\\u00e9rience personnalis\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1769a3f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La personnalisation et la cr\\u00e9ation d\\u2019un contenu de qualit\\u00e9 sont devenues un axe majeur lors de la cr\\u00e9ation de contenu \\u00e0 destination des internautes. Snapchat est le r\\u00e9seau par excellence sur lequel de r\\u00e9elles exp\\u00e9riences AR peuvent \\u00eatre mises en ligne. Votre filtre peut prendre diff\\u00e9rentes formes selon le produit ou le service mis en avant. La face animation permet par exemple aux internautes de voir appara\\u00eetre sur leur visage des \\u00e9l\\u00e9ments virtuels. Il est \\u00e9galement possible d\\u2019essayer virtuellement des baskets simplement en pointant son smartphone sur ses pieds. Il est aussi envisageable de rendre un packaging interactif, l\\u2019id\\u00e9al pour donner vie \\u00e0 son produit !\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">C\\u00f4t\\u00e9 cr\\u00e9ation de votre exp\\u00e9rience, il suffit d\\u2019utiliser l\\u2019outil <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/l\\\/fr-fr\\\/create\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Lens Studio<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> et de laisser parler votre imagination. Filtre communautaire, cadres, lenses\\u2026 Beaucoup de choses peuvent \\u00eatre imagin\\u00e9es avec cet outil.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d9c8b52\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"0c37715\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c6d2dc2\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d00055c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"607038d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"119e4c5\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"qrcode\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d22de8b\",\"elType\":\"widget\",\"settings\":{\"title\":\"Utiliser le QR Code avec les filtres en r\\u00e9alit\\u00e9 augment\\u00e9e Snapchat\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"a1a1d9c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"structure\":\"20\"},\"elements\":[{\"id\":\"df94e2e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"18520c0\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"3031684\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/qr-code.jpg\",\"id\":1231832,\"alt\":\"qr code filter maker article snapchat\",\"source\":\"library\",\"size\":\"\"},\"image_custom_dimension\":{\"width\":\"1000\",\"height\":\"1000\"},\"image_size\":\"medium\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"b75831e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"c72bc78\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le QR Code est un format int\\u00e9ressant. Il permet de lier le physique avec le digital. Le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/5-actions-phygitales-marketing\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">phygital <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">est notamment devenu une strat\\u00e9gie de plus en plus performante pour offrir une exp\\u00e9rience client riche et attractive. Avec Snapchat, il suffit de g\\u00e9n\\u00e9rer un SnapCode puis de le partager. En le scannant, les internautes auront directement acc\\u00e8s au contenu et pourront d\\u00e9couvrir en direct votre filtre.\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">Un Snapcode peut par exemple \\u00eatre envoy\\u00e9 aux clients lors d\\u2019un lancement de produit ou alors mis en magasin pour accompagner les clients lors de leur visite.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"c8e8481\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"82a795a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3a0098e\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"contenumarque\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"cf3f18e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Booster son contenu de marque sur Snapchat\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"88e758f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">L\\u2019avantage g\\u00e9n\\u00e9ral de Snapchat pour les marques est donc de booster la visibilit\\u00e9 de leur contenu tout en le rendant attrayant et innovant. Avec une omnipr\\u00e9sence des clients sur les r\\u00e9seaux sociaux, il est devenu n\\u00e9cessaire pour les marques de s\\u2019adapter. Snapchat fait alors partie des r\\u00e9seaux sociaux les moins satur\\u00e9s et sur lesquels il est int\\u00e9ressant de se placer.\\u00a0<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Le plus important est de mettre en ligne un contenu de qualit\\u00e9. Pour cela, il faut notamment veiller au respect du format vertical et des dimensions. Diff\\u00e9rentes fonctionnalit\\u00e9s sont mises \\u00e0 disposition et permettent de booster la visibilit\\u00e9 de sa marque. Des liens peuvent par exemple \\u00eatre ajout\\u00e9s pour rediriger les snapchatteurs sur son site web, l\\u2019id\\u00e9al pour g\\u00e9n\\u00e9rer du trafic. De plus, l\\u2019analyse des statistiques permet d\\u2019apporter des modifications \\u00e0 son contenu afin qu\\u2019il soit plus efficace et pertinent. Pour finir, vous pouvez \\u00e9galement avoir recours en tant que marque aux Snapchat Ads. Il suffit alors d\\u2019indiquer les crit\\u00e8res de l\\u2019audience vis\\u00e9e et de s\\u00e9lectionner le contenu (vid\\u00e9o, boutique produit, story, filtre\\u2026) sur lequel la marque souhaite gagner en visibilit\\u00e9 et en notori\\u00e9t\\u00e9.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Snapchat est donc un outil tr\\u00e8s int\\u00e9ressant pour les marques. 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