{"id":21233,"date":"2022-08-22T07:30:00","date_gmt":"2022-08-22T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=21233"},"modified":"2023-11-09T16:31:22","modified_gmt":"2023-11-09T16:31:22","slug":"realite-augmentee-snapchat-achat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/realite-augmentee-snapchat-achat\/","title":{"rendered":"Raport ze Snapchata - przydatno\u015b\u0107 AR"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21233\" class=\"elementor elementor-21233\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-268514f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"268514f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f698368 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f698368\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea660a7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ea660a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Raport Snapchat - warto\u015b\u0107 AR dla marketer\u00f3w<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1901420 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1901420\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b9adbb elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"2b9adbb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32907e0 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"32907e0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-68de697 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"68de697\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d28cccf exad-glass-effect-no exad-sticky-section-no\" data-id=\"d28cccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83cf867 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"83cf867\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">E-commerce stale si\u0119 rozwija. Pojawiaj\u0105 si\u0119 nowe trendy i nawyki konsumenckie, kt\u00f3re przekszta\u0142caj\u0105 proces zakupowy. Marki musz\u0105 wi\u0119c by\u0107 na bie\u017c\u0105co z tymi zmianami i dostosowywa\u0107 si\u0119 do nich na bie\u017c\u0105co. Przyjrzyjmy si\u0119 tym nowym \u015bcie\u017ckom i znaczeniu rozszerzonej rzeczywisto\u015bci!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8ee6a35 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8ee6a35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aefe54 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6aefe54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bfb3beb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bfb3beb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u015acie\u017cka zakupowa omnichannel\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1adce6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e1adce6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Punkty styku i kana\u0142y, poprzez kt\u00f3re marki sprzedaj\u0105 swoje produkty, staj\u0105 si\u0119 coraz bardziej zr\u00f3\u017cnicowane. Do\u015bwiadczenia <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/5-actions-phygitales-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">phygitales<\/span><\/a><span style=\"font-weight: 400;\"> powstaj\u0105 jeden po drugim. \u0141\u0105cz\u0105c to, co fizyczne i cyfrowe, marki oferuj\u0105 wiele do\u015bwiadcze\u0144 zakupowych, aby uwie\u015b\u0107 swoich klient\u00f3w. Rzeczywisto\u015b\u0107 rozszerzona wydaje si\u0119 by\u0107 idealn\u0105 opcj\u0105, kt\u00f3ra dzi\u0119ki realistycznej projekcji towarzyszy internautom w podejmowaniu decyzji.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9f4f2ab elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f4f2ab\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b0f7e3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b0f7e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dac1da7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"dac1da7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"280\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.37.47.png\" class=\"attachment-large size-large wp-image-21238\" alt=\"ar-depense-snapchat-reality-augmented\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.37.47.png 480w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.37.47-300x175.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.37.47-18x12.png 18w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dfd3f0e exad-glass-effect-no exad-sticky-section-no\" data-id=\"dfd3f0e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6298aef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6298aef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Wed\u0142ug badania przeprowadzonego na 4 rynkach (USA, Wielka Brytania, Francja i Arabia Saudyjska) przez <\/span><a style=\"color: #000000;\" href=\"https:\/\/alteragents.com\/?lang=en-US\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Agenci Alter<\/span><\/a><span style=\"font-weight: 400;\"> we wsp\u00f3\u0142pracy z Snap Inc. i Publicis Media, zwr\u00f3cono uwag\u0119 na coraz szersze wykorzystanie rozszerzonej rzeczywisto\u015bci w procesie zakupowym. Tym samym rzeczywisto\u015b\u0107 rozszerzona jest obecnie uwa\u017cana za przysz\u0142o\u015b\u0107 zakup\u00f3w. Rzeczywi\u015bcie, AR umo\u017cliwia stymulowanie zakup\u00f3w, szczeg\u00f3lnie poprzez przekonywanie internaut\u00f3w. Dotyczy to 69 % w przypadku odzie\u017cy i 74 % w przypadku kosmetyk\u00f3w. Dlaczego wi\u0119c AR zwi\u0119ksza sprzeda\u017c?<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f87e9c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"f87e9c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-96e97e7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"96e97e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f27842 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"7f27842\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cc7f6b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cc7f6b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07b89a4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"07b89a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b44574f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b44574f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Przemy\u015blenie zakup\u00f3w<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5db1e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b5db1e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pierwsz\u0105 wa\u017cn\u0105 kwesti\u0105 jest zaufanie. Rzeczywi\u015bcie, rozszerzona rzeczywisto\u015b\u0107 daje internautom wi\u0119ksz\u0105 pewno\u015b\u0107 siebie. Dzi\u0119ki wizualizacji produkt\u00f3w, 80 % internaut\u00f3w mo\u017ce \u0142atwiej projektowa\u0107 siebie i inspirowa\u0107 si\u0119 propozycjami marek. Para trener\u00f3w, tusz do rz\u0119s, okulary, szminka... Wiele produkt\u00f3w mo\u017cna wystawi\u0107. Interaktywne tre\u015bci AR mog\u0105 by\u0107 r\u00f3wnie\u017c zaprojektowane tak, aby zapewni\u0107 rozrywk\u0119 i wci\u0105gaj\u0105ce do\u015bwiadczenia. Korzy\u015bci te zmniejszaj\u0105 prawdopodobie\u0144stwo zwrot\u00f3w, co jest wa\u017cn\u0105 kwesti\u0105 dla marek.<\/span><\/p><p><span style=\"font-weight: 400;\">Opr\u00f3cz zaufania, u\u017cytkownicy maj\u0105 pewno\u015b\u0107, \u017ce dokonuj\u0105 w\u0142a\u015bciwego wyboru. To te\u017c t\u0142umaczy fakt, \u017ce kupuj\u0105cy nie zwracaj\u0105 zakup\u00f3w. Dokonuj\u0105c zakupu s\u0105 ju\u017c pewni swojego wyboru, poniewa\u017c AR umo\u017cliwi\u0142o im wizualizacj\u0119 efektu ko\u0144cowego na nich.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Rzeczywisto\u015b\u0107 rozszerzona wydaje si\u0119 zatem bardzo przydatnym narz\u0119dziem zar\u00f3wno dla marek, jak i kupuj\u0105cych, z kt\u00f3rych jedna czwarta twierdzi, \u017ce u\u017cywa AR, aby zast\u0105pi\u0107 fizyczne do\u015bwiadczenia, jakie mog\u0105 mie\u0107 na przyk\u0142ad w sklepie. Wektor uspokojenia, wizualizacji i wsparcia w procesie zakupowym, augmented reality jest wi\u0119c ciekaw\u0105 d\u017awigni\u0105 rozwoju dla e-commerce.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-76f8760 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"76f8760\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d037d5d exad-glass-effect-no exad-sticky-section-no\" data-id=\"d037d5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52dbb91 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"52dbb91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"311\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.37.57.png\" class=\"attachment-large size-large wp-image-21239\" alt=\"rzeczywisto\u015b\u0107 rozszerzona-figury\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.37.57.png 450w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.37.57-300x207.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.37.57-18x12.png 18w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-26f0390 exad-glass-effect-no exad-sticky-section-no\" data-id=\"26f0390\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9aee598 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"9aee598\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"446\" height=\"307\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.38.03.png\" class=\"attachment-large size-large wp-image-21240\" alt=\"rozszerzona rzeczywisto\u015b\u0107-referencje-artyku\u0142y\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.38.03.png 446w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.38.03-300x207.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/Capture-de\u0301cran-2022-06-22-a\u0300-11.38.03-18x12.png 18w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-94e111d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"94e111d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-659246c exad-glass-effect-no exad-sticky-section-no\" data-id=\"659246c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-205adda exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"205adda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stymulowanie intencji zakupu\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86c013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d86c013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">W\u015br\u00f3d 10 najlepszych czynnik\u00f3w intencji zakupu, 7 to opcje zwi\u0105zane z rzeczywisto\u015bci\u0105 rozszerzon\u0105. Taki spos\u00f3b obejrzenia produktu i wypr\u00f3bowania go sta\u0142 si\u0119 wi\u0119c bardzo popularny i ceniony przez internaut\u00f3w. Wraz z post\u0119puj\u0105c\u0105 cyfryzacj\u0105 wielu us\u0142ug, internauci oczekuj\u0105 p\u0142ynnych do\u015bwiadcze\u0144, kt\u00f3re b\u0119d\u0105 im towarzyszy\u0107 w procesie zakupowym. U\u017cywana przed i po zakupie, rozszerzona rzeczywisto\u015b\u0107 jest idealn\u0105 technologi\u0105 do projekcji siebie, dodatkowych informacji o produkcie lub nawet dzielenia si\u0119 do\u015bwiadczeniem.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Snapchat jest jedn\u0105 z pionierskich sieci dla AR. Umieszczaj\u0105c si\u0119 za stronami internetowymi sklep\u00f3w, aplikacja jest drugim najwi\u0119kszym \u017ar\u00f3d\u0142em odkry\u0107 dla rzeczywisto\u015bci rozszerzonej. Dla tego interesuj\u0105ca jest realizacja szkole\u0144 ze specjalistami od marketingu, zw\u0142aszcza w celu tworzenia jako\u015bciowych tre\u015bci.\u00a0<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Rzeczywisto\u015b\u0107 rozszerzona wydaje si\u0119 wi\u0119c by\u0107 przysz\u0142o\u015bci\u0105 zakup\u00f3w, z wieloma mo\u017cliwo\u015bciami rozwoju. Wykorzystanie AR to realny spos\u00f3b, aby da\u0107 u\u017cytkownikom pewno\u015b\u0107 co do przysz\u0142ego zakupu, a tym samym unikn\u0105\u0107 zwrot\u00f3w. Nie wahaj si\u0119 <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/devis-en-ligne\/\" target=\"_blank\" rel=\"noopener\">skontaktuj si\u0119 z jednym z naszych ekspert\u00f3w<\/a> w razie jakichkolwiek pyta\u0144!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Rapport Snapchat &#8211; L\u2019utilit\u00e9 de l\u2019AR pour les sp\u00e9cialistes du marketing Contactez-nous Le e-commerce ne cesse d\u2019\u00e9voluer. De nouvelles tendances et habitudes de consommation \u00e9mergent ce qui transforme les parcours d\u2019achat. Les marques doivent donc rester \u00e0 l&rsquo;aff\u00fbt de ces \u00e9volutions et s\u2019adapter au fur et \u00e0 mesure. Retour ensemble sur ces nouveaux parcours et [&hellip;]<\/p>","protected":false},"author":1,"featured_media":470814,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-21233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"<iframe title=\"New KAWS Art Exhibit in Fortnite! 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Des exp\\u00e9riences <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/5-actions-phygitales-marketing\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">phygitales<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> voient le jour les unes apr\\u00e8s les autres. En alliant le physique et le digital, les marques proposent des exp\\u00e9riences d\\u2019achat multiple afin de s\\u00e9duire leurs clients. La r\\u00e9alit\\u00e9 augment\\u00e9e appara\\u00eet notamment comme une option id\\u00e9ale pour accompagner les internautes dans leur prise de d\\u00e9cision gr\\u00e2ce \\u00e0 une projection r\\u00e9aliste.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9f4f2ab\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"c9c2f9c\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"6b0f7e3\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"18520c0\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"dac1da7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Capture-de\\u0301cran-2022-06-22-a\\u0300-11.37.47.png\",\"id\":21238,\"alt\":\"ar-depense-snapchat-realite-augmentee\",\"source\":\"library\",\"size\":\"\"},\"image_custom_dimension\":{\"width\":\"1500\",\"height\":\"20\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"dfd3f0e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"6298aef\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">D\\u2019apr\\u00e8s une \\u00e9tude men\\u00e9e sur 4 march\\u00e9s (Etats-Unis, Royaume-Uni, France et Arabie saoudite) par <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/alteragents.com\\\/?lang=en-US\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Alter Agents<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> en relation avec Snap Inc. et Publicis Media, l\\u2019utilisation croissante de la r\\u00e9alit\\u00e9 augment\\u00e9e lors de la phase d\\u2019achat a pu \\u00eatre mise en avant. Ainsi, la r\\u00e9alit\\u00e9 augment\\u00e9e est aujourd\\u2019hui consid\\u00e9r\\u00e9e comme l\\u2019avenir du shopping. En effet, l\\u2019AR permet de stimuler les achats notamment en convainquant davantage les internautes. C\\u2019est le cas \\u00e0 69 % pour les v\\u00eatements et 74 % pour l\\u2019univers des cosm\\u00e9tiques. Mais alors pourquoi l\\u2019AR booste les ventes ?<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"f87e9c7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"96e97e7\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7f27842\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"cc7f6b6\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"07b89a4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"b44574f\",\"elType\":\"widget\",\"settings\":{\"title\":\"Repenser le shopping\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b5db1e0\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Premier point important, la confiance. 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Ils sont d\\u00e9j\\u00e0 s\\u00fbr de leur choix lorsqu\\u2019ils passent \\u00e0 l\\u2019achat puisque l\\u2019AR leur a permis de visualiser le rendu final sur eux.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e appara\\u00eet donc comme un outil tr\\u00e8s utile tant pour les marques que pour les acheteurs, dont un quart d'entre eux d\\u00e9clarent utiliser l\\u2019AR pour remplacer l\\u2019exp\\u00e9rience physique qu\\u2019il pourrait vivre en magasin par exemple. 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