{"id":20557,"date":"2022-06-15T15:31:00","date_gmt":"2022-06-15T15:31:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=20557"},"modified":"2023-11-09T16:41:29","modified_gmt":"2023-11-09T16:41:29","slug":"amazon-virtual-try-on-for-shoes","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/amazon-virtual-try-on-for-shoes\/","title":{"rendered":"Amazon uruchamia wirtualne przymierzanie but\u00f3w w rzeczywisto\u015bci rozszerzonej"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20557\" class=\"elementor elementor-20557\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-82b23c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"82b23c5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3b0033 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e3b0033\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a06a698 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a06a698\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Amazon oferuje funkcj\u0119 przymierzania but\u00f3w w rzeczywisto\u015bci rozszerzonej\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-50fe502 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"50fe502\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-daf4885 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"daf4885\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fbf58ee elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"fbf58ee\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a688b41 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a688b41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4d4a65 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f4d4a65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4401622 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4401622\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Pour tenter d\u2019attirer les sneakerheads (les passionn\u00e9s de basket), Amazon lance une nouvelle fonctionnalit\u00e9 appel\u00e9e \u201cVirtual Try-On for Shoes\u201d qui permettra aux utilisateurs d\u2019essayer des paires de chaussure en r\u00e9alit\u00e9 augment\u00e9e sous forme de cabine d&rsquo;essayage virtuelle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e51616 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e51616\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04c3c83 exad-glass-effect-no exad-sticky-section-no\" data-id=\"04c3c83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d990bba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d990bba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wi\u0119ksze szanse na konwersj\u0119 dla marek na Amazonie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad2ea8e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ad2ea8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Charakteryzuje si\u0119 ona przymierzaniem produkt\u00f3w w 3D z poziomu smartfona z wykorzystaniem rozszerzonej rzeczywisto\u015bci. Amazon nie jest jednak pierwszym, kt\u00f3ry oferuje tak\u0105 funkcj\u0119, gdy\u017c w <span style=\"color: #000000;\">efekt,\u00a0<a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/filtre-try-on-snapchat\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a>\u00a0pro<\/span>robi to od jakiego\u015b czasu.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-18ce12d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18ce12d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-33421f0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"33421f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ac3652 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4ac3652\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1024x556.jpg\" class=\"attachment-large size-large wp-image-20559\" alt=\"amazon-try-on-shoes\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1024x556.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-600x326.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-300x163.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-768x417.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1536x834.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-18x10.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes.jpg 1953w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0482377 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0482377\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8240142 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8240142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Virtual Try-On for Shoes jest obecnie dost\u0119pny tylko w USA i Kanadzie bezpo\u015brednio w aplikacji Amazon IOS. Oferuje tysi\u0105ce sneakers\u00f3w znanych marek, takich jak New Balance, Adidas, Reebok, Puma czy Lacoste. <\/span><span style=\"font-weight: 400;\">Ta wirtualna oprawa pozwala markom zaoferowa\u0107 inny rodzaj katalogu produkt\u00f3w, a tym samym jako\u015bciowe immersyjne do\u015bwiadczenie, kt\u00f3re znacznie zwi\u0119ksza wsp\u00f3\u0142czynnik konwersji. <\/span><span style=\"font-weight: 400;\">Rzeczywi\u015bcie, opr\u00f3cz oferowania unikalnego do\u015bwiadczenia, przymierzanie u\u0142atwia przekonanie konsument\u00f3w. Rzeczywi\u015bcie, u\u017cytkownik b\u0119dzie m\u00f3g\u0142 przymierzy\u0107 par\u0119 but\u00f3w i przyjrze\u0107 si\u0119 szczeg\u00f3\u0142om i kolorom oferowanym przez mark\u0119.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ef33020 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ef33020\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b86a6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f2b86a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb66d1a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"cb66d1a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-84724f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"84724f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce7e1a7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ce7e1a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f817cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2f817cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wi\u0119ksze szanse na konwersj\u0119 dla marek na Amazon the beast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c2a719 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2c2a719\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le try-on est caract\u00e9ris\u00e9 par l\u2019essayage de produit 3D depuis un smartphone gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e. Le try-on permet d&rsquo;essayer des objects virtuels afin de visualiser des produits sans pour autant se rendre dans des points de vente dans des magasins physiques. Amazon n\u2019est pour autant pas le premier \u00e0 proposer une telle fonctionnalit\u00e9 puisqu\u2019en effet<span style=\"color: #000000;\">, <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/filtre-try-on-snapchat\/\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><\/span> oferuje to od jakiego\u015b czasu.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Virtual Try-On for Shoes jest obecnie dost\u0119pny tylko w USA i Kanadzie bezpo\u015brednio w aplikacji rzeczywisto\u015bci rozszerzonej Amazon Shopping IOS. Oferuje tysi\u0105ce sneakers\u00f3w znanych marek, takich jak New Balance, Adidas, Reebok, Puma i Lacoste. <\/span><span style=\"font-weight: 400;\">Ta wirtualna oprawa pozwala markom zaoferowa\u0107 inny rodzaj katalogu produkt\u00f3w, a tym samym jako\u015bciowe immersyjne do\u015bwiadczenie, kt\u00f3re znacznie zwi\u0119ksza wsp\u00f3\u0142czynnik konwersji. <\/span><span style=\"font-weight: 400;\">Rzeczywi\u015bcie, opr\u00f3cz oferowania unikalnego do\u015bwiadczenia, przymierzalnia u\u0142atwia przekonanie konsument\u00f3w. Rzeczywi\u015bcie, u\u017cytkownik b\u0119dzie m\u00f3g\u0142 przymierzy\u0107 par\u0119 but\u00f3w i przyjrze\u0107 si\u0119 szczeg\u00f3\u0142om i kolorom oferowanym przez mark\u0119, a tak\u017ce wybra\u0107 odpowiedni rozmiar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5be474d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5be474d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b80fc9d exad-glass-effect-no exad-sticky-section-no\" data-id=\"b80fc9d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-036116a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"036116a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uproszczona i szybka \u015bcie\u017cka zakupu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3498191 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3498191\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/www.amazon.com\/virtualtryon\" target=\"_blank\" rel=\"noopener\">Wirtualne przymierzanie but\u00f3w<\/a> z Ama<\/span>zon permet aux consommateurs de simplifier le parcours d\u2019achat et parcours client sur la marketplace et d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience-client. En effet, l\u2019un des premiers freins \u00e0 l\u2019achat sur internet est l\u2019impossibilit\u00e9 d\u2019essayer ou de toucher un produit avant l&rsquo;achat. Ainsi, ils peuvent abandonner avant le paiement par peur de se tromper ou de regretter leur commande. Gr\u00e2ce \u00e0 cette fonctionnalit\u00e9, les consommateurs vont pouvoir essayer (virtuellement) les chaussures et se rendre compte eux-m\u00eames si la paire de chaussure leur convient. <\/span><span style=\"font-weight: 400;\">Podczas przymierzania but\u00f3w konsumenci b\u0119d\u0105 mogli zobaczy\u0107 kilka r\u00f3\u017cnych kolor\u00f3w, zapisa\u0107 zrzut ekranu i udost\u0119pni\u0107 go. Marki b\u0119d\u0105 mog\u0142y zaoferowa\u0107 swoim klientom nowy cyfrowy i interaktywny punkt sprzeda\u017cy dla odzie\u017cy gotowej i detalicznej.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La r\u00e9alit\u00e9 augment\u00e9e offre la possibilit\u00e9 aux utilisateurs de tester virtuellement des produits et essayer des v\u00eatements qui s&rsquo;adapteront \u00e0 la morphologie de fa\u00e7on r\u00e9aliste. De plus, la personnalisation des produits est disponibles. Ainsi un consommateur pourra modifier la couleur des montures de paire de lunettes de soleil et de lunettes de vue. Un prospect pourra alors prendre en photo ses essayages et d&rsquo;envoyer \u00e0 ses amis afin d&rsquo;avoir un avis avant de shopper le produit et de l&rsquo;ajouter \u00e0 son dressing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-66e09ea elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"66e09ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bfcca7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bfcca7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3057347 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3057347\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"434\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1024x556.jpg\" class=\"attachment-large size-large wp-image-20559\" alt=\"amazon-try-on-shoes\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1024x556.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-600x326.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-300x163.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-768x417.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-1536x834.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes-18x10.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/06\/amazon-try-on-virtual-shoes.jpg 1953w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9256c39 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9256c39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-669dfb8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"669dfb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\"\u00a0<\/span><i><span style=\"font-weight: 400;\">Celem Amazon Fashion jest tworzenie innowacyjnych do\u015bwiadcze\u0144, kt\u00f3re sprawiaj\u0105, \u017ce zakupy mody online s\u0105 \u0142atwiejsze i przyjemniejsze dla klient\u00f3w<\/span><\/i><span style=\"font-weight: 400;\">\" Muge Erdirik Dogan, prezes Amazon Fashion, powiedzia\u0142 w o\u015bwiadczeniu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-519148a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"519148a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82ad2e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"82ad2e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6265356 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6265356\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Amazon jest o krok do ty\u0142u w kwestii przymierzania<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5526f96 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5526f96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chocia\u017c Amazon jest pierwszym rynkiem, kt\u00f3ry oferuje przymierzanie but\u00f3w, nie jest pierwszym, kt\u00f3ry oferuje t\u0119 funkcj\u0119. W rzeczywisto\u015bci to w\u0142a\u015bnie po stronie sieci spo\u0142eczno\u015bciowych technologia ta jest najcz\u0119\u015bciej wykorzystywana. Pocz\u0105tkowo rozszerzona rzeczywisto\u015b\u0107 by\u0142a postrzegana jako gimmick lub nowy spos\u00f3b na zabaw\u0119. Jednak prekursor, Snapchat, szybko dostrzeg\u0142 potencja\u0142 tej technologii dla marek. Ma\u0142y \u017c\u00f3\u0142ty duch pozwala u\u017cytkownikom przymierzy\u0107 makija\u017c, okulary, akcesoria i buty bezpo\u015brednio w aplikacji, kt\u00f3ra jest jednym z cyfrowych kana\u0142\u00f3w dla e-commerce. Ponadto katalog jest oferowany przez mark\u0119, a konsumenci mog\u0105 wypr\u00f3bowa\u0107 wiele produkt\u00f3w z danej marki bez opuszczania filtra przymierzania. Snapchat twierdzi, \u017ce ponad 250 milion\u00f3w u\u017cytkownik\u00f3w wykaza\u0142o zainteresowanie t\u0105 funkcj\u0105 i ju\u017c wypr\u00f3bowa\u0142o produkty w aplikacji.<\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;appli Pinterest propose aussi son try-on pour le maquillage et les meubles depuis un an et ne compte pas s\u2019arr\u00eater sur ces deux cat\u00e9gories. Cela a permis aux marques et enseignes de s\u2019implanter massivement sur ce r\u00e9seau social qui perdait en popularit\u00e9 pour les entreprises sachant que le business model \u00e9tait bas\u00e9 sur les revenus des publicit\u00e9s.<\/span><\/p><p><span style=\"font-weight: 400;\">Na razie konkurenci Amazona nie ruszyli jeszcze w stron\u0119 rozszerzonej rzeczywisto\u015bci. W rzeczywisto\u015bci Walmart oferuje jedynie przymierzanie produkt\u00f3w na awatarze manekina modulowanym za pomoc\u0105 pomiar\u00f3w wprowadzonych przez u\u017cytkownika. Chocia\u017c ta funkcja jest bardzo jako\u015bciowa, nie mo\u017ce konkurowa\u0107 z przymierzaniem w rzeczywisto\u015bci rozszerzonej.<\/span><\/p><p><span style=\"font-weight: 400;\">La digitalisation des essayages permet d&rsquo;assurer une fid\u00e9lisation et une exp\u00e9rience utilisateur solide. De plus, le taux de retour des produits est diminu\u00e9 puisque les clients ont pu se rendre compte de l&rsquo;apparence du produit avant l&rsquo;acte d&rsquo;achat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon propose une fonctionnalit\u00e9 try-on pour essayer des chaussures en r\u00e9alit\u00e9 augment\u00e9e Contactez-nous Pour tenter d\u2019attirer les sneakerheads (les passionn\u00e9s de basket), Amazon lance une nouvelle fonctionnalit\u00e9 appel\u00e9e \u201cVirtual Try-On for Shoes\u201d qui permettra aux utilisateurs d\u2019essayer des paires de chaussure en r\u00e9alit\u00e9 augment\u00e9e sous forme de cabine d&rsquo;essayage virtuelle. Des meilleures chances de conversion [&hellip;]<\/p>","protected":false},"author":1,"featured_media":470697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-20557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"<iframe title=\"New KAWS Art Exhibit in Fortnite! 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Le try-on permet d'essayer des objects virtuels afin de visualiser des produits sans pour autant se rendre dans des points de vente dans des magasins physiques. Amazon n\\u2019est pour autant pas le premier \\u00e0 proposer une telle fonctionnalit\\u00e9 puisqu\\u2019en effet<span style=\\\"color: #000000;\\\">, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/filtre-try-on-snapchat\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Snapchat<\\\/a><\\\/span> propose d\\u00e9j\\u00e0 cela depuis un certain temps.&nbsp;<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Virtual Try-On for Shoes est pour l\\u2019instant disponible qu\\u2019aux Etats-Unis et au Canada directement sur l\\u2019application de r\\u00e9alit\\u00e9 augment\\u00e9e Amazon Shopping IOS. Elle propose des milliers de sneakers de marque connues telles que New Balance, Adidas, Reebok, Puma et Lacoste. <\\\/span><span style=\\\"font-weight: 400;\\\">Cet essayage virtuel permet aux marques de proposer un autre type de catalogue de produit et ainsi une exp\\u00e9rience immersive qualitative qui augmente fortement le taux de conversion. <\\\/span><span style=\\\"font-weight: 400;\\\">En effet, en plus de proposer une exp\\u00e9rience unique, le try-on permet de convaincre plus facilement les consommateurs. 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En effet, l\\u2019un des premiers freins \\u00e0 l\\u2019achat sur internet est l\\u2019impossibilit\\u00e9 d\\u2019essayer ou de toucher un produit avant l'achat. Ainsi, ils peuvent abandonner avant le paiement par peur de se tromper ou de regretter leur commande. Gr\\u00e2ce \\u00e0 cette fonctionnalit\\u00e9, les consommateurs vont pouvoir essayer (virtuellement) les chaussures et se rendre compte eux-m\\u00eames si la paire de chaussure leur convient. <\\\/span><span style=\\\"font-weight: 400;\\\">Lorsqu\\u2019ils vont essayer les chaussures, les consommateurs pourront voir plusieurs couleurs diff\\u00e9rentes, enregistrer une capture d\\u2019\\u00e9cran et la partager. Les marques vont pouvoir proposer \\u00e0 leurs clients un nouveau point de vente digital et interactif pour le pr\\u00eat-\\u00e0-porter et le retail.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e offre la possibilit\\u00e9 aux utilisateurs de tester virtuellement des produits et essayer des v\\u00eatements qui s'adapteront \\u00e0 la morphologie de fa\\u00e7on r\\u00e9aliste. De plus, la personnalisation des produits est disponibles. Ainsi un consommateur pourra modifier la couleur des montures de paire de lunettes de soleil et de lunettes de vue. Un prospect pourra alors prendre en photo ses essayages et d'envoyer \\u00e0 ses amis afin d'avoir un avis avant de shopper le produit et de l'ajouter \\u00e0 son dressing.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"66e09ea\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"6bfcca7\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"3057347\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/amazon-try-on-virtual-shoes.jpg\",\"id\":20559,\"alt\":\"amazon-try-on-chaussures\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"9256c39\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"669dfb8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">\\\"<\\\/span><i><span style=\\\"font-weight: 400;\\\">L'objectif d'Amazon Fashion est de cr\\u00e9er des exp\\u00e9riences innovantes qui rendent les achats de mode en ligne plus faciles et plus agr\\u00e9ables pour les clients<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">\\\", a d\\u00e9clar\\u00e9 Muge Erdirik Dogan, pr\\u00e9sident d'Amazon Fashion, dans un communiqu\\u00e9.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"519148a\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\"},\"elements\":[{\"id\":\"82ad2e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"6265356\",\"elType\":\"widget\",\"settings\":{\"title\":\"Amazon a un train de retard sur le try-on\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5526f96\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Bien qu\\u2019Amazon soit la premi\\u00e8re marketplace \\u00e0 proposer un try-on pour les chaussures, il n\\u2019est pas le premier \\u00e0 proposer cette fonctionnalit\\u00e9. En effet, c\\u2019est plut\\u00f4t du c\\u00f4t\\u00e9 des r\\u00e9seaux sociaux que cette technologie est la plus employ\\u00e9e. Au d\\u00e9part, la r\\u00e9alit\\u00e9 augment\\u00e9e \\u00e9tait consid\\u00e9r\\u00e9e comme un gadget ou une nouvelle mani\\u00e8re de s\\u2019amuser. Mais le pr\\u00e9curseur, Snapchat, a tr\\u00e8s vite su voir le potentiel de cette technologie pour les marques. Le petit fant\\u00f4me jaune permet aux utilisateurs d\\u2019essayer du maquillage, des lunettes, des accessoires et des chaussures directement sur l\\u2019application qui fait partie des canaux digitaux propices au e-commerce. En plus de cela, un catalogue est propos\\u00e9 par marque et les consommateurs peuvent ainsi essayer plusieurs produits d\\u2019une certaine marque sans quitter le filtre try-on. Snapchat a affirm\\u00e9 que plus de 250 millions d\\u2019utilisateurs ont marqu\\u00e9 de l\\u2019int\\u00e9r\\u00eat pour cette fonctionnalit\\u00e9 et ont d\\u00e9j\\u00e0 essay\\u00e9 des produits sur l\\u2019application.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">L'appli Pinterest propose aussi son try-on pour le maquillage et les meubles depuis un an et ne compte pas s\\u2019arr\\u00eater sur ces deux cat\\u00e9gories. Cela a permis aux marques et enseignes de s\\u2019implanter massivement sur ce r\\u00e9seau social qui perdait en popularit\\u00e9 pour les entreprises sachant que le business model \\u00e9tait bas\\u00e9 sur les revenus des publicit\\u00e9s.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Pour l\\u2019instant, les concurrents d\\u2019Amazon ne se sont pas encore lanc\\u00e9s dans la r\\u00e9alit\\u00e9 augment\\u00e9e. 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