{"id":20221,"date":"2022-10-03T07:30:00","date_gmt":"2022-10-03T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=20221"},"modified":"2023-11-09T16:26:42","modified_gmt":"2023-11-09T16:26:42","slug":"phygital-strategie-retailers","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/phygital-strategie-retailers\/","title":{"rendered":"Strategia detalist\u00f3w polegaj\u0105ca na \u0142\u0105czeniu fizyczno\u015bci i wirtualno\u015bci"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20221\" class=\"elementor elementor-20221\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ea7c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ea7c40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf02953 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf02953\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6ced1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5f6ced1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Phygital: rozw\u00f3j komplementarnych strategii detalicznych<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-08554b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"08554b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a5d627e elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5d627e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a279c9 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4a279c9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a739b02 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a739b02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49eb6d1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"49eb6d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2046239 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2046239\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">Badanie przeprowadzone przez <a style=\"color: #000000;\" href=\"https:\/\/about.facebook.com\/fr\/meta\/\" target=\"_blank\" rel=\"noopener\">Meta<\/a> w czerwcu 2021 roku og\u0142asza, \u017ce 75 % lider\u00f3w biznesu chce do 2023 roku wdro\u017cy\u0107 systemy rozszerzonej rzeczywisto\u015bci i wirtualnej rzeczywisto\u015bci do swojej strategii biznesowej. Rzeczywi\u015bcie, rewolucja cyfrowa i transformacja, a tak\u017ce pojawienie si\u0119 nowych technologii (NFT metavers, web 3.0...) wywracaj\u0105 strategie sprzedawc\u00f3w do g\u00f3ry nogami. Phygital jawi si\u0119 jako idealna i najbardziej kompletna strategia dla marek.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b78bc7a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b78bc7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9291c27 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9291c27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ffe3e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d7ffe3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR i phygital: magiczne do\u015bwiadczenie immersyjne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5362d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2a5362d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Handel detaliczny by\u0142 jednym z najbardziej dotkni\u0119tych obszar\u00f3w i musia\u0142 przekszta\u0142ci\u0107 si\u0119 wraz z rozwojem technologicznym. Modele hybrydowe \u0142\u0105cz\u0105ce fizyczne i cyfrowe rozwija\u0142y si\u0119 jeden po drugim. Dekoracja, moda, <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/realite-augmentee-cosmetiques\/\" target=\"_blank\" rel=\"noopener\">makija\u017c<\/a>... Jest wiele rzeczy, kt\u00f3re mo\u017cna wdro\u017cy\u0107 w wielu sektorach dzia\u0142alno\u015bci. Zapewnienie immersyjnego do\u015bwiadczenia, dzi\u0119ki kt\u00f3remu u\u017cytkownicy mog\u0105 dokona\u0107 projekcji, sta\u0142o si\u0119 wa\u017cnym czynnikiem dla internaut\u00f3w, a nawet kluczem do dokonania zakupu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b404ab7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b404ab7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5e2745 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5e2745\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8764fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f8764fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Iphone-site-internet-q3lukzbyj9hr6svp3dg5l9o68xguau6yj3s68w04pe.png\" title=\"phygital-filter-insta\" alt=\"filtr-phygital\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592f0e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"592f0e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Iphone-site-internet-1-q3luko1w992bbhc2x8kmrcin4b0fqgy6hjychkgus2.png\" title=\"filtr-phygital\" alt=\"filtr-casto\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36fdfc4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"36fdfc4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-974f9e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"974f9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Rzeczywisto\u015b\u0107 rozszerzona jest idealnym narz\u0119dziem do osi\u0105gni\u0119cia tego celu. Internauci mog\u0105 po prostu wzi\u0105\u0107 do r\u0119ki sw\u00f3j smartfon, nie wychodz\u0105c nawet z domu i zwizualizowa\u0107 sobie po\u017c\u0105dane produkty. AR mo\u017ce by\u0107 wykorzystywane na r\u00f3\u017cne sposoby w zale\u017cno\u015bci od produktu i potrzeb u\u017cytkownik\u00f3w: wizualizacja 3D, przymierzanie, opakowania immersyjne, gry w rozszerzonej rzeczywisto\u015bci.... Wiele rzeczy mo\u017cna wprowadzi\u0107, aby uwie\u015b\u0107 u\u017cytkownik\u00f3w sieci. Te <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/tworzenie-filtrow-sieci-spolecznosciowych\/\" target=\"_blank\" rel=\"noopener\">filtry na portalach spo\u0142eczno\u015bciowych<\/a> s\u0105 szczeg\u00f3lnie popularne ze wzgl\u0119du na rozrywk\u0119 i wygod\u0119. \u0141\u0105cz\u0105c to, co wirtualne i fizyczne, firmy oferuj\u0105 kompletne do\u015bwiadczenia omnichannel. Na przyk\u0142ad dzi\u0119ki rozszerzonej rzeczywisto\u015bci mo\u017cna przymierzy\u0107 wymarzon\u0105 szmink\u0119, a nast\u0119pnie uda\u0107 si\u0119 do sklepu, by kupi\u0107 j\u0105 w realu, je\u015bli u\u017cytkownicy sobie tego \u017cycz\u0105.<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">To jest w\u0142a\u015bnie to, co wprowadzili g\u0142\u00f3wni gracze w dziedzinie kosmetyk\u00f3w, tacy jak L'Or\u00e9al. Te praktyki fizjonomiczne zosta\u0142y wzmocnione w czasie uwi\u0119zienia i od tego czasu sta\u0142y si\u0119 cz\u0119\u015bci\u0105 nawyk\u00f3w konsumenckich. Firma <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.lsa-conso.fr\/castorama-s-appuie-sur-la-realite-augmentee-pour-doper-ses-ventes-en-ligne,407871\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Castorama<\/span><\/a><span style=\"font-weight: 400;\"> wykorzysta\u0142a r\u00f3wnie\u017c rzeczywisto\u015b\u0107 rozszerzon\u0105. Bardzo przydatne, filtry umieszczone online na portalach spo\u0142eczno\u015bciowych pozwalaj\u0105 na projekcj\u0119 mebli, ustawienie ich w swoim wn\u0119trzu lub na zewn\u0105trz i zobaczenie efektu ko\u0144cowego. Ten content to sukces, poniewa\u017c by\u0142o 2,5 razy wi\u0119cej zakup\u00f3w i wi\u0119cej zapami\u0119tanych 40 reklam %. Tego typu tre\u015bci wydaj\u0105 si\u0119 by\u0107 realn\u0105 pomoc\u0105 w procesie decyzyjnym, towarzysz\u0105c jednocze\u015bnie internautom w ich procesie zakupowym.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8803801 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8803801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2df5f3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"2df5f3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ba9f91 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2ba9f91\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32b68ea elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32b68ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-005ba28 exad-glass-effect-no exad-sticky-section-no\" data-id=\"005ba28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ec740 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"35ec740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Metaverse: powstawanie nowych \u015bwiat\u00f3w wirtualnych<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92f29f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c92f29f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Strona <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/qu-est-ce-que-le-web3\/metawersum\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">metaverse <\/span><\/a><span style=\"font-weight: 400;\">umo\u017cliwia u\u017cytkownikom podr\u00f3\u017cowanie we wsp\u00f3lnych wirtualnych \u015bwiatach, w kt\u00f3rych mog\u0105 si\u0119 swobodnie porusza\u0107 i wymienia\u0107. Do poruszania si\u0119 w metawersum internauci wykorzystuj\u0105 swoje awatary. Tym samym marki r\u00f3wnie\u017c mog\u0105 umie\u015bci\u0107 si\u0119 w tym nowym uniwersum, tworz\u0105c swoj\u0105 wirtualn\u0105 przestrze\u0144 w ramach metaverse. Mo\u017cna wtedy wprowadzi\u0107 wiele rzeczy, kt\u00f3re interesuj\u0105 wiele marek. The Sandbox, Decentraland, Roblox, Horizon Worlds... S\u0105 r\u00f3\u017cne platformy, na kt\u00f3rych marki mog\u0105 tworzy\u0107 swoje wirtualne do\u015bwiadczenia. Przede wszystkim marki chc\u0105 tworzy\u0107 unikalne do\u015bwiadczenia i ekskluzywne tre\u015bci. W szczeg\u00f3lno\u015bci w metaverse mog\u0105 by\u0107 obecne kolekcje NFT tworzone przez marki. Internauci mog\u0105 je potem kupi\u0107, je\u015bli zechc\u0105. Dotyczy to zw\u0142aszcza marek modowych, kt\u00f3re oferuj\u0105 przedmioty do ubierania awatar\u00f3w w metawersji. Niekt\u00f3re marki id\u0105 tak daleko, \u017ce tworz\u0105 w\u0142asne metaverse, jak Nike ze swoj\u0105 specjaln\u0105 wirtualn\u0105 przestrzeni\u0105: Nikeland. Marki integruj\u0105 wi\u0119c tak\u017ce nowe dost\u0119py i przestrzenie do dystrybucji swoich tre\u015bci.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-141cabe elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"141cabe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef06652 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ef06652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d745225 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d745225\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Synchronizacja r\u00f3\u017cnych \u015bwiat\u00f3w <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3344548 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3344548\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcd1336 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd1336\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52e4e59 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"52e4e59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/decentraland-q3lut3nv8axixrjewwd9dmxky8q9yb5367y6v9te8y.png\" title=\"decentralne i\" alt=\"dencentraland-visu\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-911162a exad-glass-effect-no exad-sticky-section-no\" data-id=\"911162a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b3cf02 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6b3cf02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Otwieraj\u0105c si\u0119 na digitalizacj\u0119 i nowe narz\u0119dzia wsp\u00f3\u0142czesno\u015bci, marki zwracaj\u0105 si\u0119 tak\u017ce do nowych cel\u00f3w w nowych przestrzeniach. Dotyczy to w szczeg\u00f3lno\u015bci gier wideo. Tak jest np. w przypadku <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/realite-augmentee-art\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sztuka<\/span><\/a><span style=\"font-weight: 400;\">. Na przyk\u0142ad prace artysty Kaws, wystawione w Serpentine Gallery, zosta\u0142y zintegrowane z Fortnite, co stanowi spos\u00f3b na wprowadzenie graczy do obszaru, kt\u00f3ry jest im mniej znany, ale udowadnia, \u017ce nadal jest dost\u0119pny dla wszystkich. Jest to r\u00f3wnie\u017c okazja do zobaczenia nieprawdopodobnych kolaboracji, takich jak LVMH, kt\u00f3re opracowa\u0142o kolekcj\u0119 sk\u00f3rek dla Fortnite. Te nowe przestrzenie cyfrowe pozwalaj\u0105 nam zatem by\u0107 obecnym w nowych \u015bwiatach, \u017ceni\u0107 \u015bwiaty i tworzy\u0107 kolaboracje, kt\u00f3re czasem nie s\u0105 nieoczekiwane.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e8f1bed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e8f1bed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7fb2f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d7fb2f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4583f0f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4583f0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wykorzystanie uzupe\u0142niaj\u0105cych si\u0119 umiej\u0119tno\u015bci i wiedzy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58be379 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58be379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Aby stworzy\u0107 optymalne wirtualne do\u015bwiadczenia, konieczne jest posiadanie wiedzy i umiej\u0119tno\u015bci technicznych. Rzeczywi\u015bcie, trzeba wiedzie\u0107, jak korzysta\u0107 z oprogramowania Spark AR, aby stworzy\u0107 na przyk\u0142ad filtr do Instagrama. Tak wi\u0119c, niezale\u017cnie od tego, czy chodzi o tworzenie do\u015bwiadcze\u0144 phygitalnych \u0142\u0105cz\u0105cych rzeczywisto\u015b\u0107 i narz\u0119dzia wirtualne, czy te\u017c o ewolucj\u0119 w ca\u0142kowicie wirtualnym \u015bwiecie, nale\u017cy zwr\u00f3ci\u0107 si\u0119 do profesjonalist\u00f3w. Dlatego wezwanie agencji zajmuj\u0105cej si\u0119 rozszerzon\u0105 rzeczywisto\u015bci\u0105 jest dobrym rozwi\u0105zaniem dla stworzenia wysokiej jako\u015bci tre\u015bci AR.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Aby uzyska\u0107 porady dotycz\u0105ce rzeczywisto\u015bci rozszerzonej lub poprosi\u0107 o wycen\u0119, prosimy o kontakt <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/devis-en-ligne\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">skontaktuj si\u0119 z jednym z naszych ekspert\u00f3w <\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The phygital: developing complementary retail strategies Contact us Badanie przeprowadzone przez Meta w czerwcu 2021 roku og\u0142asza, \u017ce 75 % lider\u00f3w biznesu chce wdro\u017cy\u0107 systemy rozszerzonej rzeczywisto\u015bci i wirtualnej rzeczywisto\u015bci w swojej strategii biznesowej do 2023 roku. 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Une \\u00e9tude men\\u00e9e par <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/about.facebook.com\\\/fr\\\/meta\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Meta<\\\/a> en juin 2021 annonce que 75 % des leaders d\\u2019entreprises souhaitent mettre en place des syst\\u00e8mes de r\\u00e9alit\\u00e9 augment\\u00e9e et de r\\u00e9alit\\u00e9 virtuelle dans leur strat\\u00e9gie d\\u2019entreprise d\\u2019ici 2023. 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Des mod\\u00e8les hybrides alliant physique et digital se sont d\\u00e9velopp\\u00e9s les uns apr\\u00e8s les autres. D\\u00e9coration, mode, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/realite-augmentee-cosmetiques\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">maquillage<\\\/a>\\u2026 Beaucoup de choses peuvent \\u00eatre mises en place dans de multiples secteurs d\\u2019activit\\u00e9s. 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Il suffit alors aux internautes de prendre leur smartphone sans m\\u00eame bouger de chez eux et visualiser les produits qu\\u2019ils souhaitent. L\\u2019AR peut \\u00eatre utilis\\u00e9e sous diff\\u00e9rentes formes en fonction du produit et des besoins des internautes : visualisation 3D, try-on, packaging immersif, jeux en r\\u00e9alit\\u00e9 augment\\u00e9e\\u2026. De nombreuses choses peuvent \\u00eatre mises en place afin de s\\u00e9duire les internautes. Ces <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtres sur les r\\u00e9seaux sociaux<\\\/a> sont notamment tr\\u00e8s populaires tant pour leur divertissement que leur praticit\\u00e9. En alliant justement le virtuel et le physique, les entreprises proposent des exp\\u00e9riences omnicanales compl\\u00e8tes. Il est par exemple possible d\\u2019essayer le rouge \\u00e0 l\\u00e8vre de ses r\\u00eaves gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e et par la suite se rendre en magasin pour l\\u2019acheter en vrai si les utilisateurs le souhaitent.<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">C\\u2019est notamment ce qu\\u2019on mis en place les acteurs principaux dans le domaine des cosm\\u00e9tiques comme par exemple L\\u2019Or\\u00e9al. Ces pratiques phygitales se sont amplifi\\u00e9es durant le confinement et sont depuis rentr\\u00e9es dans les habitudes de consommation. 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Ce type de contenu appara\\u00eet donc comme une r\\u00e9elle aide \\u00e0 la d\\u00e9cision tout en accompagnant les internautes dans leurs d\\u00e9marches d\\u2019achat.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8803801\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"2df5f3c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"2ba9f91\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"32b68ea\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"005ba28\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"35ec740\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le m\\u00e9taverse : l\\u2019\\u00e9mergence de nouveaux mondes virtuels\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align_mobile\":\"center\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c92f29f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/qu-est-ce-que-le-web3\\\/le-metaverse\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">m\\u00e9taverse <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">permet de voyager dans des mondes virtuels partag\\u00e9s au sein desquels il est possible de se balader et d\\u2019\\u00e9changer librement. Pour \\u00e9voluer au sein du m\\u00e9taverse, les internautes utilisent leur avatars. Ainsi, les marques peuvent \\u00e9galement se placer dans ce nouvel univers en cr\\u00e9ant leur espace virtuel au sein du m\\u00e9taverse. De nombreuses choses peuvent alors \\u00eatre mises en place ce qui suscitent l\\u2019int\\u00e9r\\u00eat de nombreuses marques. The Sandbox, Decentraland, Roblox, Horizon Worlds\\u2026 Il existe diff\\u00e9rentes plateformes sur lesquelles les marques peuvent par exemple cr\\u00e9er leur exp\\u00e9rience virtuelle. Les marques veulent avant tout cr\\u00e9er des exp\\u00e9riences uniques et des contenus exclusifs. Des collections de NFT cr\\u00e9\\u00e9es par les marques peuvent notamment \\u00eatre pr\\u00e9sentes dans le m\\u00e9taverse. Les internautes peuvent alors les acheter s\\u2019ils le souhaitent. C\\u2019est notamment le cas de marques de mode qui proposent des \\u00e9l\\u00e9ments pour habiller les avatars dans le m\\u00e9taverse. Certaines marques vont jusqu\\u2019\\u00e0 cr\\u00e9er leur propre m\\u00e9taverse comme par exemple Nike avec son espace virtuel sp\\u00e9cial : Nikeland. 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