{"id":19584,"date":"2022-06-20T07:00:00","date_gmt":"2022-06-20T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19584"},"modified":"2023-11-09T16:40:43","modified_gmt":"2023-11-09T16:40:43","slug":"realite-augmentee-cosmetiques","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/realite-augmentee-cosmetiques\/","title":{"rendered":"RA w kosmetykach"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19584\" class=\"elementor elementor-19584\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9204f4f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9204f4f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd341d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9cd341d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb501fe exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fb501fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strona <b>rzeczywisto\u015b\u0107 rozszerzona<\/b> w \u015bwiecie <b>kosmetyki<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e909c51 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e909c51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0fe4163 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"0fe4163\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-405c1b4 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"405c1b4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ee4ae3e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ee4ae3e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1b28b6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1b28b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80b3b79 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"80b3b79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Rzeczywisto\u015b\u0107 rozszerzona wci\u0105\u017c si\u0119 rozwija i staje si\u0119 coraz bardziej atrakcyjna <\/span><b>marki kosmetyczne<\/b><span style=\"font-weight: 400;\">. Technologia ta staje si\u0119 wr\u0119cz najlepszym przyjacielem wielu marek. Ale jakie s\u0105 z tego korzy\u015bci? A na co stawiaj\u0105 marki? My m\u00f3wimy wi\u0119cej!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9c1f7e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9c1f7e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5dd15a exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5dd15a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co oznacza rzeczywisto\u015b\u0107 rozszerzona w kosmetyce?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30143ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"30143ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W bran\u017cy kosmetycznej konieczne jest ogl\u0105danie i testowanie produkt\u00f3w. Rzeczywi\u015bcie faktura, odcienie, zastosowanie, a nawet pojemnik to elementy brane pod uwag\u0119 przez kupuj\u0105cych. Na stronie <b>obecno\u015b\u0107 cyfrowa<\/b> Dlatego interesuj\u0105ce jest, aby marki oferowa\u0142y do\u015bwiadczenia, kt\u00f3re s\u0105 r\u00f3wnie wa\u017cne. <b>wci\u0105gaj\u0105cy i interaktywny<\/b> poprzez cyfrowe. Celem jest oferowanie r\u00f3wnie bogatych i kompletnych do\u015bwiadcze\u0144 i propozycji produktowych nawet bez fizycznego kontaktu. Aby to osi\u0105gn\u0105\u0107, interesuj\u0105ce jest u\u017cycie <b>rzeczywisto\u015b\u0107 rozszerzona<\/b> w celu zaoferowania i zanurzenia internaut\u00f3w w unikalnym do\u015bwiadczeniu.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59dd1ad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"59dd1ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c66c76d exad-glass-effect-no exad-sticky-section-no\" data-id=\"c66c76d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ad57e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9ad57e0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d1753c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1753c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61705e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"61705e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71cbdb7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"71cbdb7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"731\" height=\"454\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar.png\" class=\"attachment-large size-large wp-image-19598\" alt=\"ar-telefon\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar.png 731w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-600x373.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-300x186.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/lorealar-18x12.png 18w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0225235 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0225235\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text );\">Zastosowanie <b>cyfrowy<\/b> i rozszerzonej rzeczywisto\u015bci przyspieszy\u0142a wraz z kryzysem zdrowotnym i ograniczeniami zdrowotnymi, kt\u00f3re nie pozwalaj\u0105 ju\u017c ludziom chodzi\u0107 do sklep\u00f3w. Ju\u017c aktualne, to jest to, gdzie <b>technologie<\/b> oparte na rozszerzonej rzeczywisto\u015bci sta\u0142y si\u0119 jeszcze bardziej powszechne i zacz\u0119\u0142y by\u0107 wykorzystywane przez coraz wi\u0119ksz\u0105 liczb\u0119 u\u017cytkownik\u00f3w. Marki takie jak Benefit, Lanc\u00f4me, Make up For Ever, Urban Decay i wiele innych bezpo\u015brednio dostosowa\u0142y si\u0119, oferuj\u0105c klientom cyfrowe rozwi\u0105zania. Ta propozycja jest mo\u017cliwa dzi\u0119ki <b>do wirtualnego przymierzania<\/b>Efekt ten polega na integracji element\u00f3w 2D\/3D z rzeczywisto\u015bci\u0105. Konkretnie rzecz ujmuj\u0105c, osoba mo\u017ce wypr\u00f3bowa\u0107 now\u0105 gam\u0119 szminek, kt\u00f3re dana marka w\u0142a\u015bnie wypu\u015bci\u0142a, po prostu u\u017cywaj\u0105c <b>jego smartfon<\/b>Jest to bardzo praktyczna funkcja. Tak\u0105 ofert\u0119 ma np. <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/pl\/portfolio\/\" target=\"_blank\" rel=\"noopener\">Yves-Saint Laurent<\/a><\/span><\/strong><span style=\"color: var( --e-global-color-text );\"> z <\/span><strong><span style=\"color: #ffffff;\"><a style=\"background-color: #90a8ed; color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/pl\/tworzenie-filtrow-sieci-spolecznosciowych\/filtr-instagram\/\" target=\"_blank\" rel=\"noopener\">Filtr na Instagramie<\/a><\/span><\/strong><span style=\"color: var( --e-global-color-text );\"> z r\u00f3\u017cnymi odcieniami szminki. Dzi\u0119ki efektowi u\u017cytkownicy mog\u0105 nast\u0119pnie zobaczy\u0107, kt\u00f3ry odcie\u0144 najbardziej im odpowiada. Filtr staje si\u0119 wtedy prawdziw\u0105 pomoc\u0105 w <b>proces zakupu<\/b>.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6358ff4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6358ff4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998e91e exad-glass-effect-no exad-sticky-section-no\" data-id=\"998e91e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-135533d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"135533d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Opr\u00f3cz cyfrowego, mo\u017cliwe jest r\u00f3wnie\u017c po\u0142\u0105czenie fizycznego i cyfrowego: to jest\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/5-actions-phygitales-marketing\/\" target=\"_blank\" rel=\"noopener\">phygital<\/a><\/span>. Klienci znajduj\u0105 wtedy w <b>plac\u00f3wki fizyczne<\/b> narz\u0119dzia pozwalaj\u0105ce na dalsze korzystanie z digitalu, kt\u00f3ry oferuje wiele funkcjonalno\u015bci i jest przez to bardzo praktyczny, przy jednoczesnym zachowaniu wi\u0119zi i fizycznego kontaktu w sklepie w razie potrzeby. Wykorzystanie tych g\u0142\u00f3wnych temat\u00f3w naprawd\u0119 pozwala na <b>zaspokaja\u0107 potrzeby<\/b> wszystkich i<b>wzbogacanie do\u015bwiadcze\u0144 klient\u00f3w<\/b> od pocz\u0105tku do ko\u0144ca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e80c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e2e80c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3664db exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3664db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ed5a01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6ed5a01\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dzia\u0142ania realizowane przez marki \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-01c4960 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"01c4960\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2d272e4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d272e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b784aaf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"b784aaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"509\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-768x509.png\" class=\"attachment-medium_large size-medium_large wp-image-19599\" alt=\"wirtualny asystent makija\u017cu\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-768x509.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-600x398.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-300x199.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/modiface.png 925w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79498ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"79498ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c2a163 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9c2a163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'Or\u00e9al<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f501f63 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f501f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Francuska grupa kosmetyczna, <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.loreal.com\/fr\/science-et-technologie-beaute\/beautytech\/deouvrez-modiface\/\" target=\"_blank\" rel=\"noopener\">l'Or\u00e9al<\/a><\/span><\/strong>jest zakotwiczona w strategii digitalizacji poprzez r\u00f3\u017cne dzia\u0142ania. W szczeg\u00f3lno\u015bci w 2018 roku grupa kupi\u0142a start-up <\/span><span style=\"color: #fc411d;\"><a style=\"color: #fc411d;\" href=\"https:\/\/modiface.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #ffffff; text-decoration: underline;\">ModiFace<\/span><\/span><\/strong><\/span><\/a><\/span><span style=\"font-weight: 400;\">kanadyjska firma specjalizuj\u0105ca si\u0119 w rozszerzonej rzeczywisto\u015bci. Dokonuj\u0105c tego zakupu, grupa mo\u017ce zaoferowa\u0107 <\/span><b>Wirtualne przymiarki do makija\u017cu 3D<\/b><span style=\"font-weight: 400;\">Technologia jest dost\u0119pna m.in. przez Amazon, Google i Youtube. Technologia ModiFace AR jest dost\u0119pna za po\u015brednictwem Amazon, Google i Youtube. Internauci po prostu u\u017cywaj\u0105 przedniej kamery swojego smartfona, aby wirtualnie przymierzy\u0107 wybrane przez siebie produkty: idealny spos\u00f3b na projekcj\u0119 siebie i wyb\u00f3r produktu, kt\u00f3ry idealnie odpowiada ich potrzebom. L'or\u00e9al kontynuuje wi\u0119c rozw\u00f3j swojej strategii cyfrowej i z biegiem lat dopracowuje swoje propozycje.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fd4eed7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd4eed7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b478165 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b478165\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7674ce4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7674ce4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sephora<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd64b4a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd64b4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.sephora.fr\/\" target=\"_blank\" rel=\"noopener\">Sephora<\/a><\/span> r\u00f3wnie\u017c uruchomiony <\/span><b>kampania z wykorzystaniem rzeczywisto\u015bci rozszerzonej<\/b><span style=\"font-weight: 400;\">. Marka chcia\u0142a zainwestowa\u0107 w t\u0119 technologi\u0119 i zaoferowa\u0107 swoim klientom wyj\u0105tkowe i zabawne do\u015bwiadczenie, pomagaj\u0105c im w projektowaniu siebie. Konsumenci mog\u0105 nast\u0119pnie wypr\u00f3bowa\u0107 maseczki do twarzy z kolekcji Sephora. Ta opcja zosta\u0142a uruchomiona w 2018 roku na r\u00f3\u017cnych stronach, takich jak Au F\u00e9minin, Grazia, Vanity Faire i Marie Claire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-439de64 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"439de64\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ec684e exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ec684e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e5ce72 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9e5ce72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nuxe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2814a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d2814a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Rzeczywisto\u015b\u0107 rozszerzona to bardzo ciekawe narz\u0119dzie do wprowadzenia produktu na rynek. Na to w\u0142a\u015bnie postawi\u0142a ostatnio marka Nuxe, kt\u00f3ra wprowadzi\u0142a do swojej oferty \u015bwie\u017cy krem 3 w 1. Krem ten jest promowany <\/span><b>przez Snapchat<\/b><span style=\"font-weight: 400;\"> aby zapozna\u0107 ich z produktem i jego <\/span><b>r\u00f3\u017cne korzy\u015bci<\/b><span style=\"font-weight: 400;\">. Efekt prezentuje 3 zastosowania kremu: nawil\u017cenie, demakija\u017c i maseczka. Aby pokaza\u0107 korzy\u015bci p\u0142yn\u0105ce z produktu, a <\/span><b>Filtr Snapchat<\/b><span style=\"font-weight: 400;\"> before\/after pojawia si\u0119 na ekranie u\u017cytkownika, aby zobaczy\u0107 jak wygl\u0105da produkt <\/span><b>praktycznie<\/b><span style=\"font-weight: 400;\">. Wraz z uruchomieniem swojego Lens Snapchat, Nuxe chce skupi\u0107 si\u0119 na ca\u0142kowicie cyfrowej komunikacji z innowacyjnymi i wp\u0142ywowymi aktywacjami.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c85d997 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c85d997\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wniosek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84426aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"84426aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rzeczywisto\u015b\u0107 rozszerzona wci\u0105\u017c si\u0119 rozwija, szczeg\u00f3lnie w sektorze kosmetycznym. Poprzez digitalizacj\u0119 swojej strategii, marki z sektora oferuj\u0105 nowe i innowacyjne funkcje, ka\u017cda ciekawsza od poprzedniej, aby towarzyszy\u0107 i pomaga\u0107 internautom w podejmowaniu decyzji. Je\u015bli masz jakie\u015b pytania lub potrzebujesz porady, nie wahaj si\u0119 skontaktowa\u0107 z naszymi ekspertami!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La r\u00e9alit\u00e9 augment\u00e9e dans l&rsquo;univers des cosm\u00e9tiques Contactez-nous La r\u00e9alit\u00e9 augment\u00e9e continue son d\u00e9veloppement et s\u00e9duit de plus en plus les marques de cosm\u00e9tiques. Cette technologie devient m\u00eame le meilleur ami de nombreuses marques. Mais alors quels sont les b\u00e9n\u00e9fices ? Et qu\u2019est-ce que les marques mettent en place? On vous en dit plus !\u00a0 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C\\u2019est par exemple ce que propose <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/portfolio\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Yves-Saint Laurent<\\\/a><\\\/span><\\\/strong><span style=\\\"color: var( --e-global-color-text );\\\"> avec un <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"background-color: #90a8ed; color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/filtre-instagram\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtre Instagram<\\\/a><\\\/span><\\\/strong><span style=\\\"color: var( --e-global-color-text );\\\"> mettant en avant diff\\u00e9rentes teintes de rouge \\u00e0 l\\u00e8vre. Avec l\\u2019effet, les utilisateurs peuvent alors se rendre compte la teinte qu\\u2019il leur convient le mieux. 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Le groupe a notamment achet\\u00e9 en 2018 la start-up <\\\/span><span style=\\\"color: #fc411d;\\\"><a style=\\\"color: #fc411d;\\\" href=\\\"https:\\\/\\\/modiface.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\"><strong><span style=\\\"text-decoration: underline;\\\"><span style=\\\"color: #ffffff; text-decoration: underline;\\\">ModiFace<\\\/span><\\\/span><\\\/strong><\\\/span><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\">, une entreprise canadienne sp\\u00e9cialis\\u00e9e dans la r\\u00e9alit\\u00e9 augment\\u00e9e. En effectuant cette acquisition, le groupe peut proposer des <\\\/span><b>essayages virtuels 3D de maquillage<\\\/b><span style=\\\"font-weight: 400;\\\">, coloration et m\\u00eame faire des diagnostics de peau gr\\u00e2ce au tracking du visage. La technologie ModiFace AR est notamment accessible via Amazon, Google et Youtube. Il suffit aux internautes d'utiliser la cam\\u00e9ra avant de leur smartphone pour essayer virtuellement les produits de leur choix : l\\u2019id\\u00e9al pour se projeter et choisir le produit correspondant parfaitement \\u00e0 ses besoins. L\\u2019or\\u00e9al continue donc le d\\u00e9veloppement de sa strat\\u00e9gie num\\u00e9rique et affine ces propositions au fil des ann\\u00e9es.&nbsp;<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"fd4eed7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"b478165\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7674ce4\",\"elType\":\"widget\",\"settings\":{\"title\":\"Sephora\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"fd64b4a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\"><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.sephora.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Sephora<\\\/a><\\\/span> a \\u00e9galement lanc\\u00e9 <\\\/span><b>une campagne de r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\">. La marque a souhait\\u00e9 investir dans cette technologie et proposer \\u00e0 ses clients une exp\\u00e9rience unique et ludique en les aidant \\u00e0 se projeter. Les consommateurs peuvent alors essayer des masques pour le visage tir\\u00e9s de la Sephora Collection. 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