{"id":19276,"date":"2022-06-01T07:00:00","date_gmt":"2022-06-01T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19276"},"modified":"2023-11-09T16:44:15","modified_gmt":"2023-11-09T16:44:15","slug":"marques-nft-collection","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/marques-nft-collection\/","title":{"rendered":"Znaki towarowe i znaki NFT"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19276\" class=\"elementor elementor-19276\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0eec122 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0eec122\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-184ec72 exad-glass-effect-no exad-sticky-section-no\" data-id=\"184ec72\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-440c4ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"440c4ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nowe marki wchodz\u0105 na rynek NFT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cff8152 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cff8152\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b74cee7 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"b74cee7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d54922 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6d54922\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ed2cbdb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed2cbdb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8084a8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8084a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-248c760 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"248c760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">Strona <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/que-st-ce-que-le-web3\/les-nft-definition\/\" target=\"_blank\" rel=\"noopener\">NFT<\/a> i <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/que-st-ce-que-le-web3\/metawersum\/\" target=\"_blank\" rel=\"noopener\">metaverse<\/a> to technologie, kt\u00f3re stale si\u0119 rozwijaj\u0105. Marki staj\u0105 si\u0119 \u015bwiadome znaczenia innowacji i w\u0142\u0105czenia Web 3.0 do swojej strategii rozwoju. Nowe marki niedawno opracowa\u0142y swoje NFT i dlatego wchodz\u0105 na rynek. Przyjrzyjmy si\u0119, co nowego w NFT!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8c8288d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8c8288d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-401a6ad exad-glass-effect-no exad-sticky-section-no\" data-id=\"401a6ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0f282d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a0f282d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roland Garros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b63ee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e3b63ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u015awiat sportu inwestuje w NFT, a w szczeg\u00f3lno\u015bci dotyczy to <a style=\"color: #000000;\" href=\"https:\/\/www.rolandgarros.com\/fr-fr\/\" target=\"_blank\" rel=\"noopener\">Roland Garros<\/a>. Celem jest zaoferowanie fanom wirtualnych do\u015bwiadcze\u0144 i ca\u0142kowite zanurzenie si\u0119 w korcie centralnym poprzez modelowan\u0105 w 3D platform\u0119. Nazywa si\u0119 \"RG Game, Seat <\/span><span style=\"font-weight: 400;\">&amp; Match\", rozw\u00f3j tej kolekcji NFT \u015bwiadczy o zdolno\u015bci Rollanda Garrosa do innowacji. B\u0119d\u0105c ju\u017c pionierem w organizacji zawod\u00f3w eTenisowych, organizacja chce rozwija\u0107 swoje propozycje przede wszystkim poprzez sprzeda\u017c unikalnych aktyw\u00f3w cyfrowych. 5.000 NFT sprzedawanych w cenie 200 euro za sztuk\u0119 zostanie wprowadzonych na rynek od 19 maja 2022 r. Ka\u017cdy NFT reprezentuje wirtualne miejsce na wirtualnym korcie Philippe-Chatrier, idealne dla fan\u00f3w tenisa, aby prze\u017cy\u0107 nowe, wyj\u0105tkowe do\u015bwiadczenie!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19b204c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19b204c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea24509 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ea24509\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e23eb1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"7e23eb1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1368a11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1368a11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5607fe2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5607fe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b13ef5e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b13ef5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LVMH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f1e38 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"21f1e38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Luksusowe marki przenosz\u0105 si\u0119 do Web 3.0. Inwestuj\u0105c w blockchain, NFT i metaverse, najwi\u0119ksze marki chc\u0105 pozycjonowa\u0107 si\u0119 jako marka innowacyjna. Dotyczy to w szczeg\u00f3lno\u015bci <a style=\"color: #000000;\" href=\"https:\/\/www.lvmh.fr\/\" target=\"_blank\" rel=\"noopener\">LVMH<\/a>. Francuski dom chce zaoferowa\u0107 swoim klientom wyj\u0105tkowe, immersyjne do\u015bwiadczenia. Stopniowo rozwijane s\u0105 prace nad wirtualnymi wycieczkami po pracowniach kaletniczych czy te\u017c tworzeniem cyfrowych pokaz\u00f3w mody, podczas kt\u00f3rych b\u0119dzie mo\u017cna kupi\u0107 NFT jako zapowied\u017a.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-70ec000 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"70ec000\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8db79c8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8db79c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-680c2dc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"680c2dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-768x513.png\" class=\"attachment-medium_large size-medium_large wp-image-19286\" alt=\"nft-ex\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-768x513.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-600x401.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-300x200.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-1024x684.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH.png 1097w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b7e8045 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b7e8045\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85feaa4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"85feaa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Z okazji swojej 200. rocznicy Louis Vuitton stworzy\u0142 gr\u0119 wideo o nazwie \"Louis: The Game\". Vivienne jest g\u0142\u00f3wn\u0105 bohaterk\u0105. Mo\u017cesz \u015bledzi\u0107 go przez ca\u0142e \u017cycie i wizualizowa\u0107 kluczowe momenty jego \u017cycia. W ramach gry mo\u017cna zakupi\u0107 30 wirtualnych przedmiot\u00f3w. Te NFT to poczt\u00f3wki z historii i przesz\u0142o\u015bci Louis Vuitton. Stworzy\u0142 je Beeple, znany ameryka\u0144ski artysta cyfrowy. Ta obecno\u015b\u0107 w nowym uniwersum marki wzmacnia jej strategi\u0119 opowiadania historii poprzez optymalne do\u015bwiadczenie wirtualne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-795cda8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"795cda8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0692bec exad-glass-effect-no exad-sticky-section-no\" data-id=\"0692bec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba51878 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ba51878\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starbucks <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569c33d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"569c33d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">S\u0142ynna ameryka\u0144ska sie\u0107 kawowa <a style=\"color: #000000;\" href=\"https:\/\/www.starbucks.fr\/\" target=\"_blank\" rel=\"noopener\">Starbucks<\/a> wejdzie w web 3.0 z w\u0142asnym NFT! Celem firmy jest wyra\u017anie oferowanie \"ekskluzywnych do\u015bwiadcze\u0144 i korzy\u015bci\" dla klient\u00f3w. Grupa chce by\u0107 cz\u0119\u015bci\u0105 wielkiej przygody z NFT, wprowadzaj\u0105c swoj\u0105 kolekcj\u0119 w ci\u0105gu roku. Ale co to za koncepcja? Skupiaj\u0105c si\u0119 na \"sztuce kawy i opowiadaniu historii\", stworzenie tych NFT da\u0142oby w\u0142a\u015bcicielom dost\u0119p do unikalnych do\u015bwiadcze\u0144 i ekskluzywnych korzy\u015bci. Nowe koncepcje zostan\u0105 dodane, aby wzmocni\u0107 poczucie wsp\u00f3lnoty w Starbucksie dzi\u0119ki \"nowym koncepcjom, takim jak w\u0142asno\u015b\u0107 i modele cz\u0142onkostwa w spo\u0142eczno\u015bci, kt\u00f3re b\u0119d\u0105 si\u0119 rozwija\u0107 w przestrzeni Web 3\" - m\u00f3wi Brady Brewer, szef marketingu Starbucks.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Grupa chce odr\u00f3\u017cni\u0107 si\u0119 od innych marek, inwestuj\u0105c w \"ekologicznie zr\u00f3wnowa\u017cony\" blockchain. Ethereum blockchain jest najbardziej powszechny i ten na og\u00f3\u0142 u\u017cywany przez marki. Jest ona jednak stosunkowo energoch\u0142onna, a wi\u0119c ma\u0142o odpowiedzialna i zr\u00f3wnowa\u017cona. Aby si\u0119 wyr\u00f3\u017cni\u0107, Starbucks chce inwestowa\u0107 w te nowe technologie, a jednocze\u015bnie mie\u0107 mniejszy wp\u0142yw na \u015brodowisko i \u015blad ekologiczny. Starbucks nie ujawni\u0142 jeszcze wybranego blockchaina, ale ju\u017c zapowiada swoje ambicje.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Z punktu widzenia kreatywno\u015bci i inspiracji, prawdopodobnie firma b\u0119dzie czerpa\u0107 ze swoich 50 lat istnienia, know-how i ekosystemu cyfrowego. Rzeczywi\u015bcie, marka celuje w m\u0142odsz\u0105 klientel\u0119, kt\u00f3ra zna si\u0119 na nowych technologiach i szuka nowo\u015bci. Projekt metaverse jest r\u00f3wnie\u017c w fazie rozwoju, nie mo\u017cemy si\u0119 doczeka\u0107, aby zobaczy\u0107, co b\u0119dzie dalej!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ff999d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ff999d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b443c62 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b443c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0d60c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2a0d60c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Monoprix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8ab1a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4f8ab1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">W po\u0142owie kwietnia francuski detalista wprowadzi\u0142 na rynek dwie ekskluzywne kolekcje NFT. W poszukiwaniu nowych trend\u00f3w, Monoprix nie zawaha\u0142 si\u0119 wprowadzi\u0107 na rynek rzeczywisto\u015bci rozszerzonej i wirtualnej.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">We wsp\u00f3\u0142pracy z projektantem Vincentem Darr\u00e9 i cukiernikiem Yazidem Ichemrahenem, sie\u0107 oferuje limitowan\u0105 seri\u0119 swoich NFT, aby zapewni\u0107 internautom wyj\u0105tkowe do\u015bwiadczenia podczas poznawania kryptowalut. Rzeczywi\u015bcie, z okazji 90. rocznicy istnienia, Monoprix zdecydowa\u0142 si\u0119 zainwestowa\u0107 i rozwin\u0105\u0107 swoj\u0105 obecno\u015b\u0107 w nowych technologiach, dzi\u0119ki temu przybyciu do <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/le-web-3-0-definition\/\"><span style=\"font-weight: 400;\">Web 3.0.<\/span><\/a><span style=\"font-weight: 400;\"> Dzi\u0119ki nawi\u0105zanym wsp\u00f3\u0142pracom firma pragnie zdemokratyzowa\u0107 NFT, te cyfrowe aktywa, kt\u00f3re stale si\u0119 rozwijaj\u0105. W tym celu oferowane s\u0105 wyja\u015bnienia i wsparcie dla klient\u00f3w, kt\u00f3re maj\u0105 ich prowadzi\u0107 i pom\u00f3c im lepiej zrozumie\u0107 ten nowy cyfrowy wszech\u015bwiat. Ferdinand Tomarchio, dyrektor ds. cyfrowych, danych i IT grupy, wyja\u015bnia, \u017ce to wydanie jest cz\u0119\u015bci\u0105 zwrotu w e-commerce, opracowanej strategii omnichannel i digital.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-398dd3d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"398dd3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b072982 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b072982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2320a1f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2320a1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-monoprix-gateau-q3lv3nep5882olqp2o3jlha7imr03c53k62v0are6g.png\" title=\"nft-marque-monoprix\" alt=\"nft-monop\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49ca937 exad-glass-effect-no exad-sticky-section-no\" data-id=\"49ca937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e60cbfd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e60cbfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Dost\u0119pnych jest 6 obiekt\u00f3w cyfrowych: 90 kopii tortu sprzedawanego w formie cyfrowej oraz 5 dzie\u0142 kryptowalut, kt\u00f3re mo\u017cna znale\u017a\u0107 w 18 kopiach. Yazid Ichemrahen proponuje \"wyj\u0105tkowe dzie\u0142o pomi\u0119dzy designem, prostot\u0105, tradycj\u0105 i nowoczesno\u015bci\u0105\". Ze swojej strony Vincent Darr\u00e9 proponuje poetyck\u0105 przechadzk\u0119 po stworzonych dzie\u0142ach. Z technicznego punktu widzenia ka\u017cdy NFT jest sprzedawany za 0,09 ETH, czyli r\u00f3wnowarto\u015b\u0107 267 \u20ac za po\u015brednictwem blockchaina Ethereum. <\/span><span style=\"font-weight: 400;\">W ten spos\u00f3b, wykorzystuj\u0105c te nowe technologie, Monoprix oferuje unikalne do\u015bwiadczenie, idealne dla najbardziej ciekawskich, podkre\u015blaj\u0105c jednocze\u015bnie swoje upodobanie do innowacji i kreatywno\u015bci.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>De nouvelles marques arrivent sur le march\u00e9 des NFT Contactez-nous Les NFT et le m\u00e9taverse sont des technologies qui ne cessent de se d\u00e9velopper. Les marques prennent conscience de l&rsquo;int\u00e9r\u00eat d\u2019innover et d\u2019int\u00e9grer le web 3.0 \u00e0 leur strat\u00e9gie de d\u00e9veloppement. De nouvelles marques ont derni\u00e8rement d\u00e9velopp\u00e9 leur NFT et d\u00e9barquent donc sur le march\u00e9. 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/que-st-ce-que-le-web3\\\/les-nft-definition\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">NFT<\\\/a> et le <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/que-st-ce-que-le-web3\\\/le-metaverse\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">m\\u00e9taverse<\\\/a> sont des technologies qui ne cessent de se d\\u00e9velopper. Les marques prennent conscience de l'int\\u00e9r\\u00eat d\\u2019innover et d\\u2019int\\u00e9grer le web 3.0 \\u00e0 leur strat\\u00e9gie de d\\u00e9veloppement. De nouvelles marques ont derni\\u00e8rement d\\u00e9velopp\\u00e9 leur NFT et d\\u00e9barquent donc sur le march\\u00e9. Retour sur les nouveaut\\u00e9s NFT !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8c8288d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"401a6ad\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a0f282d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Roland Garros\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e3b63ee\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le monde du sport investit dans les NFT et c\\u2019est notamment le cas de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.rolandgarros.com\\\/fr-fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Roland Garros<\\\/a>. L\\u2019objectif est de proposer aux fans une exp\\u00e9rience virtuelle et d\\u2019\\u00eatre totalement plong\\u00e9 dans le court central via une plateforme mod\\u00e9lis\\u00e9e en 3D. Nomm\\u00e9e\\u00a0 \\u201cRG Game, Seat <\\\/span><span style=\\\"font-weight: 400;\\\">&amp; Match\\u201d, le d\\u00e9veloppement de cette collection de NFT t\\u00e9moigne de la capacit\\u00e9 d\\u2019innovation de Rolland Garros. D\\u00e9j\\u00e0 pionnier dans l\\u2019organisation de comp\\u00e9titions en eTennis, l'organisation souhaite d\\u00e9velopper ses propositions notamment via la vente d'actifs num\\u00e9riques uniques. 5000 NFT vendus au prix de 200 euros l\\u2019unit\\u00e9 sont lanc\\u00e9s \\u00e0 partir du 19 mai 2022. Chaque NFT repr\\u00e9sente alors un si\\u00e8ge virtuel plac\\u00e9 dans le court virtuel Philippe-Chatrier, l'id\\u00e9al pour les fans de tennis de vivre une nouvelle exp\\u00e9rience unique !<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"19b204c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"ea24509\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7e23eb1\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1368a11\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"5607fe2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"b13ef5e\",\"elType\":\"widget\",\"settings\":{\"title\":\"LVMH\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"21f1e38\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Les enseignes de luxe se mettent au Web 3.0. En investissant dans la blockchain, les NFT et le m\\u00e9taverse, les grandes marques souhaitent se positionner en tant que marque innovante. C\\u2019est notamment le cas de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.lvmh.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">LVMH<\\\/a>. La maison fran\\u00e7aise veut proposer des exp\\u00e9riences immersives uniques \\u00e0 ses clients. Un travail sur des visites virtuelles des ateliers de maroquinerie ou alors la mise en place de d\\u00e9fil\\u00e9s num\\u00e9riques durant lesquels il sera possible d\\u2019acheter des NFT en avant-premi\\u00e8re se d\\u00e9veloppent petit \\u00e0 petit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"70ec000\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"structure\":\"20\"},\"elements\":[{\"id\":\"8db79c8\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"680c2dc\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/nft-LVMH.png\",\"id\":19286,\"alt\":\"nft-ex\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"image_custom_dimension\":{\"width\":\"700\",\"height\":\"500\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"b7e8045\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"85feaa4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Pour ses 200 ans, Louis Vuitton a d\\u00e9velopp\\u00e9 un jeu vid\\u00e9o nomm\\u00e9 \\u201cLouis : The Game\\u201d. Vivienne est le personnage principal. On peut alors le suivre dans sa vie et visualiser les moments cl\\u00e9s de sa vie. 30 objets virtuels peuvent \\u00eatre achet\\u00e9s au sein du jeu. Ces NFT sont des cartes postales revenant sur l\\u2019histoire et le pass\\u00e9 de Louis Vuitton. Elles ont \\u00e9t\\u00e9 r\\u00e9alis\\u00e9es par Beeple, un artiste num\\u00e9rique am\\u00e9ricain reconnu. Cette pr\\u00e9sence dans le nouvel univers de la marque permet ainsi de renforcer sa strat\\u00e9gie de storytelling gr\\u00e2ce \\u00e0 une exp\\u00e9rience virtuelle optimale.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align\":\"center\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"795cda8\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"0692bec\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"ba51878\",\"elType\":\"widget\",\"settings\":{\"title\":\"Starbucks \",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"569c33d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La fameuse cha\\u00eene de caf\\u00e9s am\\u00e9ricaine <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.starbucks.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Starbucks<\\\/a> va faire son arriv\\u00e9e dans le web 3.0 avec ses propres NFT ! L\\u2019objectif de l\\u2019enseigne est clairement de proposer des \\\"exp\\u00e9riences et des avantages exclusifs\\u201d pour les clients. Le groupe souhaite faire partie de la grande aventure des NFT en lan\\u00e7ant sa collection au cours de l\\u2019ann\\u00e9e. Mais alors quel est le concept ? Tourn\\u00e9e vers \\u201cl\\u2018art du caf\\u00e9 et la narration\\\", la cr\\u00e9ation de ces NFT permettrait aux propri\\u00e9taires d\\u2019avoir acc\\u00e8s \\u00e0 des exp\\u00e9riences uniques et avantages exclusifs. De nouveaux concepts vont ainsi \\u00eatre ajout\\u00e9s afin de renforcer le sentiment d\\u2019appartenance \\u00e0 la communaut\\u00e9 Starbucks avec \\u201cde nouveaux concepts tels que la propri\\u00e9t\\u00e9 et les mod\\u00e8les d'adh\\u00e9sion communautaire que vous noyons se d\\u00e9velopper dans l'espace web 3\\u201d annonce Brady Brewer, le directeur du marketing de Starbucks.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Le groupe souhaite se diff\\u00e9rencier des autres marques notamment en investissant dans une blockchain \\\"\\u00e9cologiquement durable\\u201d. La blockchain Ethereum est la plus commune et celle g\\u00e9n\\u00e9ralement utilis\\u00e9e par les marques. Cependant, elle est relativement \\u00e9nergivore donc peu responsable et durable. Afin de se diff\\u00e9rencier, Starbucks souhaite donc investir ces nouvelles technologies tout en ayant un impact environnemental et une empreinte moindre. Starbucks n\\u2019a pas encore d\\u00e9voil\\u00e9 la blockchain s\\u00e9lectionn\\u00e9e, mais annonce d\\u00e9j\\u00e0 ses ambitions.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">D\\u2019un point de vue cr\\u00e9ation et inspiration, il y a fort \\u00e0 parier que l\\u2019entreprise s'appuiera sur ses 50 ans d\\u2019existence, de savoir-faire et son \\u00e9cosyst\\u00e8me num\\u00e9rique. En effet, la marque vise davantage une client\\u00e8le jeune adepte aux nouvelles technologies et \\u00e0 l'aff\\u00fbt des nouveaut\\u00e9s. Un projet de m\\u00e9taverse serait \\u00e9galement en d\\u00e9veloppement, on a h\\u00e2te de voir la suite !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ff999d3\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"b443c62\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"2a0d60c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Monoprix\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4f8ab1a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">L\\u2019enseigne de distribution fran\\u00e7aise s\\u2019est lanc\\u00e9e mi-avril dans les NFT avec deux collections exclusives. A l\\u2019aff\\u00fbt des nouvelles tendances, Monoprix n\\u2019a pas h\\u00e9sit\\u00e9 \\u00e0 se lancer dans la r\\u00e9alit\\u00e9 augment\\u00e9e et la r\\u00e9alit\\u00e9 virtuelle.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">En collaboration avec le designer Vincent Darr\\u00e9 et le p\\u00e2tissier Yazid Ichemrahen, l\\u2019enseigne propose une s\\u00e9rie limit\\u00e9e de ses NFT afin de faire vivre des exp\\u00e9riences uniques aux internautes tout en s'initiant au crypto-art. 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