{"id":19091,"date":"2022-05-23T07:04:00","date_gmt":"2022-05-23T07:04:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19091"},"modified":"2023-11-09T16:45:46","modified_gmt":"2023-11-09T16:45:46","slug":"la-realite-augmentee-influence-a-lachat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/la-realite-augmentee-influence-a-lachat\/","title":{"rendered":"Jak rzeczywisto\u015b\u0107 rozszerzona wp\u0142ywa na zakupy?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19091\" class=\"elementor elementor-19091\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0468a9d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0468a9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0185c2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f0185c2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0015f7e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0015f7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Jak markowa rzeczywisto\u015b\u0107 rozszerzona wp\u0142ywa na u\u017cytkownika do zakupu?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-17f79dc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"17f79dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-57aad08 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"57aad08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da79d53 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"da79d53\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-84d1e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"84d1e98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8328573 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8328573\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bff6817 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bff6817\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Aby zrozumie\u0107, jakie korzy\u015bci dla konsument\u00f3w niesie ze sob\u0105 markowa rzeczywisto\u015b\u0107 rozszerzona, Snapchat przeprowadzi\u0142 badanie oparte na wiedzy specjalist\u00f3w od rzeczywisto\u015bci rozszerzonej, a nast\u0119pnie przebada\u0142 konsument\u00f3w we Francji, USA i Wielkiej Brytanii oraz Arabii Saudyjskiej.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Pytanie dotyczy\u0142o tego, czy markowa rzeczywisto\u015b\u0107 rozszerzona wp\u0142ywa na konsument\u00f3w do zakupu szybciej ni\u017c inna akcja marketingowa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9fa8930 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9fa8930\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14e9bc5 exad-glass-effect-no exad-sticky-section-no\" data-id=\"14e9bc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7244c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c7244c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Korzystanie z AR jest zdemokratyzowane, markowa rzeczywisto\u015b\u0107 rozszerzona ju\u017c wkr\u00f3tce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5aeccfb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5aeccfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb1a5fe exad-glass-effect-no exad-sticky-section-no\" data-id=\"eb1a5fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6088261 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6088261\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-1024x576.jpeg\" class=\"attachment-large size-large wp-image-19100\" alt=\"badanie branded augmented reality snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-1024x576.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-600x337.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-300x169.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-768x432.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-18x10.jpeg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque.jpeg 1067w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-080c342 exad-glass-effect-no exad-sticky-section-no\" data-id=\"080c342\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77baed1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"77baed1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Jak wszyscy wiemy, rzeczywisto\u015b\u0107 rozszerzona jest ju\u017c na dobre zadomowiona w naszym spo\u0142ecze\u0144stwie i to badanie to potwierdza, ponad po\u0142owa badanej populacji (osoby w wieku od 13 do 49 lat) ju\u017c z niej korzysta\u0142a. Gdy spojrzymy na tre\u015bci AR oferowane przez marki, jedna trzecia os\u00f3b ju\u017c korzysta\u0142a z tego typu tre\u015bci. Co wi\u0119cej, je\u015bli skupimy si\u0119 tylko na Snapchaterach, 56% Snapchater\u00f3w jest bardziej sk\u0142onnych do wypr\u00f3bowania filtra oferowanego przez mark\u0119.<\/span><\/p><p><span style=\"font-weight: 400;\">Co wi\u0119cej, wed\u0142ug badania Snapchat, zachowanie to b\u0119dzie si\u0119 rozwija\u0107, poniewa\u017c 3 na 4 konsument\u00f3w uwa\u017ca, \u017ce rzeczywisto\u015b\u0107 rozszerzona b\u0119dzie odgrywa\u0107 wa\u017cn\u0105 rol\u0119 w procesie zakupu konsumenckiego w ci\u0105gu najbli\u017cszych 5 lat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b941b7d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b941b7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac48d19 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac48d19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa9941d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fa9941d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rzeczywisto\u015b\u0107 rozszerzona cieszy si\u0119 du\u017cym zainteresowaniem konsument\u00f3w<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ed7df39 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed7df39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d10cfe exad-glass-effect-no exad-sticky-section-no\" data-id=\"4d10cfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e12cb34 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e12cb34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-1024x576.jpeg\" class=\"attachment-large size-large wp-image-19099\" alt=\"badanie-snapchat-realno\u015b\u0107-wzrost-marki\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-1024x576.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-600x337.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-300x169.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-768x432.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-18x10.jpeg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque.jpeg 1067w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78f8b44 exad-glass-effect-no exad-sticky-section-no\" data-id=\"78f8b44\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-202b9c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"202b9c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">M\u00f3wi\u0105c wprost, ponad po\u0142owa badanych rozwija zainteresowanie AR, szczeg\u00f3lnie na portalach spo\u0142eczno\u015bciowych, takich jak Snapchat i Instagram. Takie zachowanie daje markom mo\u017cliwo\u015b\u0107 oferowania r\u00f3\u017cnych tre\u015bci i bycia odkrytym przez konsument\u00f3w lub zbli\u017cenia si\u0119 do ich spo\u0142eczno\u015bci. Dlatego kluczowe dla marek jest w\u0142\u0105czenie rzeczywisto\u015bci rozszerzonej do swojej strategii marketingowej.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c486e01 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c486e01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca183b8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ca183b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4070129 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"4070129\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a37bb25 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a37bb25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9577e36 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9577e36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7f3ef8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f7f3ef8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GenZ na pierwszej linii frontu, ale nie tylko!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-43f02bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"43f02bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba215db exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba215db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0146791 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"0146791\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-768x432.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-19098\" alt=\"zainteresowanie brandingiem rzeczywisto\u015bci rozszerzonej\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-768x432.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-600x337.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-300x169.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-1024x576.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-18x10.jpeg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat.jpeg 1067w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6012fcc exad-glass-effect-no exad-sticky-section-no\" data-id=\"6012fcc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b6828a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b6828a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prawd\u0105 jest, \u017ce Generacja Z to pokolenie, kt\u00f3re korzysta z najwi\u0119kszej ilo\u015bci rozszerzonej rzeczywisto\u015bci oferowanej przez marki. Rzeczywi\u015bcie, GenZ to pokolenie, kt\u00f3re b\u0119dzie ch\u0119tniej odkrywa\u0107 i udost\u0119pnia\u0107 tre\u015bci AR. Jednak millenialsi i pokolenie X r\u00f3wnie\u017c s\u0105 u\u017cytkownikami rozszerzonej rzeczywisto\u015bci, ale w innej formie. Rzeczywi\u015bcie, szczeg\u00f3lnie lubi\u0105 oni markowe tre\u015bci rozszerzonej rzeczywisto\u015bci i maj\u0105 wi\u0119ksz\u0105 mo\u017cliwo\u015b\u0107 dokonania zakupu po do\u015bwiadczeniu AR. Konieczne jest wi\u0119c tworzenie tre\u015bci AR dostosowanych do tych 3 pokole\u0144, aby zwi\u0119kszy\u0107 mo\u017cliwo\u015bci konwersji.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-54d2145 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"54d2145\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28e0839 exad-glass-effect-no exad-sticky-section-no\" data-id=\"28e0839\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b6572e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0b6572e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Markowa rzeczywisto\u015b\u0107 rozszerzona ma wp\u0142yw na ka\u017cdym etapie podr\u00f3\u017cy zakupowej.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a7a5bd elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a7a5bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d14278 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4d14278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9a90fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d9a90fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-768x432.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-19096\" alt=\"lejek akwizycyjny z wykorzystaniem rzeczywisto\u015bci rozszerzonej\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-768x432.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-600x337.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-300x169.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-1024x576.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-18x10.jpeg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat.jpeg 1067w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06e7a0d exad-glass-effect-no exad-sticky-section-no\" data-id=\"06e7a0d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e8cda5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0e8cda5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2 na 3 konsument\u00f3w, kt\u00f3rzy korzystaj\u0105 z markowej rzeczywisto\u015bci rozszerzonej, zgadza si\u0119, \u017ce s\u0105 bardziej sk\u0142onni kupi\u0107 produkt po do\u015bwiadczeniu AR. Co wi\u0119cej, 72% twierdzi, \u017ce s\u0105 jeszcze bardziej sk\u0142onni po wypr\u00f3bowaniu markowego produktu try-on.<\/span><\/p><p><span style=\"font-weight: 400;\">Tym samym markowa rzeczywisto\u015b\u0107 rozszerzona ma pozytywny wp\u0142yw na podr\u00f3\u017c zakupow\u0105 i zapewnia wysoce istotne punkty styku od inspiracji do zakupu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8c9ab28 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8c9ab28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b6bfe9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1b6bfe9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2232db6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2232db6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Podsumowuj\u0105c, markowa rzeczywisto\u015b\u0107 rozszerzona zapewnia punkt kontaktu z konsumentami w ca\u0142ym lejku akwizycyjnym. Jest to pot\u0119\u017cna d\u017awignia, kt\u00f3r\u0105 nale\u017cy wykorzysta\u0107 ju\u017c teraz w swoich kampaniach marketingowych, aby zwi\u0119kszy\u0107 konwersj\u0119. U\u017cytkownicy Augmented Reality s\u0105 liczni i reprezentuj\u0105 pokolenia, kt\u00f3re s\u0105 coraz mniej wra\u017cliwe na tradycyjn\u0105 komunikacj\u0119 marki. Tak wi\u0119c, technologia ta spe\u0142nia r\u00f3\u017cne cele marketingowe i musi by\u0107 zintegrowana w najlepszy spos\u00f3b, aby osi\u0105gn\u0105\u0107 wi\u0119cej ni\u017c pozytywne wyniki.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment la r\u00e9alit\u00e9 augment\u00e9e de marque influence-t-elle l\u2019utilisateur \u00e0 l&rsquo;achat ? Contactez-nous Afin de comprendre les avantages de la r\u00e9alit\u00e9 augment\u00e9e de marque pour les consommateurs, Snapchat a men\u00e9 une \u00e9tude bas\u00e9e sur les connaissances de sp\u00e9cialistes de la r\u00e9alit\u00e9 augment\u00e9e pour ensuite enqu\u00eater aupr\u00e8s des consommateurs en France, aux US et UK ainsi qu\u2019en 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