{"id":18567,"date":"2022-05-13T07:00:00","date_gmt":"2022-05-13T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=18567"},"modified":"2023-11-09T16:47:22","modified_gmt":"2023-11-09T16:47:22","slug":"interet-social-media-strategie","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/interet-social-media-strategie\/","title":{"rendered":"Warto\u015b\u0107 strategii medi\u00f3w spo\u0142eczno\u015bciowych"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18567\" class=\"elementor elementor-18567\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0869e2a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0869e2a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27bea6a exad-glass-effect-no exad-sticky-section-no\" data-id=\"27bea6a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-791abca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"791abca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kroki, kt\u00f3re nale\u017cy wykona\u0107, aby stworzy\u0107 strategi\u0119 medi\u00f3w spo\u0142eczno\u015bciowych<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-97eb879 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"97eb879\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-26e1f99 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"26e1f99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a143d1 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3a143d1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3ed9cb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3ed9cb9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a28831 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a28831\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2e5ff4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e2e5ff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Sieci spo\u0142eczno\u015bciowe staj\u0105 si\u0119 coraz wa\u017cniejsze w naszym codziennym \u017cyciu. Jako miejsce wymiany, dzielenia si\u0119, trend\u00f3w i inspiracji, wa\u017cne jest, aby marki dostosowa\u0142y swoj\u0105 komunikacj\u0119 i wdro\u017cy\u0142y dzia\u0142ania digitalowe. Nale\u017cy zatem wprowadzi\u0107 strategi\u0119 marketingow\u0105 dostosowan\u0105 do sieci spo\u0142eczno\u015bciowych. Ale jak stworzy\u0107 strategi\u0119 social media? Z czego si\u0119 sk\u0142ada? A jakie s\u0105 jego zalety? My m\u00f3wimy wi\u0119cej!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-05cf560 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"05cf560\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc967a3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fc967a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d3402e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d3402e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Czym jest strategia social media?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-718ef9f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"718ef9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a992df0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a992df0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c592f6c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c592f6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min.jpg\" class=\"attachment-large size-large wp-image-2406038\" alt=\"strategia medi\u00f3w spo\u0142eczno\u015bciowych\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-768x768.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/strategie-social-media-min-12x12.jpg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bef4da4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bef4da4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f20848 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5f20848\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Z ponad 4 miliardami aktywnych u\u017cytkownik\u00f3w, czyli oko\u0142o 55% \u015bwiatowej populacji, sieci spo\u0142eczno\u015bciowe sta\u0142y si\u0119 kluczowym elementem rozwoju dla marek. Rzeczywi\u015bcie, marketing jako\u015bciowego i skutecznego produktu\/us\u0142ugi to jedno, ale dostarczenie w\u0142a\u015bciwego komunikatu do w\u0142a\u015bciwych ludzi przy u\u017cyciu w\u0142a\u015bciwych \u015brodk\u00f3w jest r\u00f3wnie wa\u017cne! Firmy wzi\u0119\u0142y pod uwag\u0119 to wyzwanie i rozwijaj\u0105 swoj\u0105 obecno\u015b\u0107 w sieci poprzez wdro\u017cenie sp\u00f3jnej i skutecznej strategii social media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17e5a6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b17e5a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Dla przypomnienia, termin social media odnosi si\u0119 do platform cyfrowych obecnych w Internecie i pozwalaj\u0105cych na publikowanie tre\u015bci, interakcj\u0119 i wymian\u0119 mi\u0119dzy internautami. Media spo\u0142eczno\u015bciowe s\u0105 wi\u0119c zbiorem platform, na kt\u00f3rych oferowane s\u0105 liczne funkcje. Sieci spo\u0142eczno\u015bciowe to strony specjalnie dedykowane do \u0142\u0105czenia u\u017cytkownik\u00f3w ze sob\u0105. W zale\u017cno\u015bci od sieci spo\u0142eczno\u015bciowej, pewne funkcje b\u0119d\u0105 bardziej widoczne, np. filmy na <a style=\"color: #000000;\" href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>zdj\u0119cia\/filmy\/historie na <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> lub zamie\u015bci\u0107 na <a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> na przyk\u0142ad. Sieci spo\u0142eczno\u015bciowe s\u0105 wi\u0119c cz\u0119\u015bci\u0105 medi\u00f3w spo\u0142eczno\u015bciowych, ale s\u0105 tylko jedn\u0105 z cz\u0119\u015bci medi\u00f3w spo\u0142eczno\u015bciowych, do kt\u00f3rych zalicza si\u0119 r\u00f3wnie\u017c blogi, fora itp.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0a8cb32 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0a8cb32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99dfc3b exad-glass-effect-no exad-sticky-section-no\" data-id=\"99dfc3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b37563 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8b37563\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dlaczego wdro\u017cenie strategii social media jest wa\u017cne?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b8438 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d1b8438\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">G\u0142\u00f3wnym celem strategii social media jest podkre\u015blenie swojej marki, produkt\u00f3w i us\u0142ug w celu rozwoju marki. Rzeczywi\u015bcie, obecno\u015b\u0107 cyfrowa jest obecnie bardzo wa\u017cna i potrzebna. Mo\u017cna wtedy wyznaczy\u0107 r\u00f3\u017cne cele:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tworzenie wsp\u00f3lnoty\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zwi\u0119kszona widoczno\u015b\u0107 i \u015bwiadomo\u015b\u0107\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sprzeda\u017c jego produkt\u00f3w \/ us\u0142ug<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poprawi\u0107 wizerunek swojej marki\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Umacnianie swojej pozycji<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oferowanie jako\u015bciowych us\u0142ug na portalach spo\u0142eczno\u015bciowych<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Wdro\u017cenie strategii social media daje wi\u0119c wiele korzy\u015bci. Poprawiaj\u0105c swoj\u0105 widoczno\u015b\u0107 i notoryczno\u015b\u0107, marka zwi\u0119kszy swoj\u0105 popularno\u015b\u0107, a tym samym pole dzia\u0142ania. Z drugiej strony, tworz\u0105c spo\u0142eczno\u015b\u0107 i jednocz\u0105c internaut\u00f3w, Twoja marka zyska legitymizacj\u0119. Strategia social media mo\u017ce r\u00f3wnie\u017c pom\u00f3c w realizacji cel\u00f3w zwi\u0105zanych z ruchem na swojej stronie internetowej.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Stworzenie strategii social media daje wi\u0119c firmom wiele korzy\u015bci, zar\u00f3wno z punktu widzenia organizacji i strukturyzacji dzia\u0142a\u0144, jak i pomiaru wydajno\u015bci i skuteczno\u015bci prowadzonych dzia\u0142a\u0144: idea\u0142!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-557742e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"557742e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d2c4db exad-glass-effect-no exad-sticky-section-no\" data-id=\"3d2c4db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6f2671 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"e6f2671\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2878aaa elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2878aaa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-197d749 exad-glass-effect-no exad-sticky-section-no\" data-id=\"197d749\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a943fd3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a943fd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jakie kroki nale\u017cy podj\u0105\u0107, aby stworzy\u0107 skuteczn\u0105 strategi\u0119 social media?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-517d6c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"517d6c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59297b3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"59297b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d906410 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d906410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Modele-TOMSTER-min-q7xv49jr06lvfup8iv62fyfzgtb05rflo1inzbjuo8.jpg\" title=\"Model TOMSTER-min\" alt=\"Model TOMSTER\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e970242 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e970242\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-318681c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"318681c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kiedy ju\u017c opracujesz strategi\u0119 marketingow\u0105 i komunikacyjn\u0105, mo\u017cesz ustali\u0107 swoj\u0105 strategi\u0119 w mediach spo\u0142eczno\u015bciowych. Skupia si\u0119 na Twoich celach komunikacyjnych, kt\u00f3re wymagaj\u0105 dzia\u0142a\u0144 w mediach spo\u0142eczno\u015bciowych. Na przyk\u0142ad, chcesz uzyska\u0107 widoczno\u015b\u0107 i \u015bwiadomo\u015b\u0107 na Instagramie, poniewa\u017c Tw\u00f3j g\u0142\u00f3wny cel jest na tej sieci spo\u0142ecznej, strategia medi\u00f3w spo\u0142eczno\u015bciowych pozwoli Ci ustawi\u0107 dzia\u0142ania w spos\u00f3b zorganizowany, aby osi\u0105gn\u0105\u0107 sw\u00f3j cel!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a7ec3c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a7ec3c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63cc266 exad-glass-effect-no exad-sticky-section-no\" data-id=\"63cc266\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afff76d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"afff76d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Target<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144cbbb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"144cbbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ustalona wcze\u015bniej strategia marketingowa pozwala Ci jasno okre\u015bli\u0107 sw\u00f3j target, czyli do kogo powinna by\u0107 skierowana Twoja komunikacja. Teraz czas na dopracowanie tego celu o dodatkowe informacje, takie jak hobby, nawyki, charaktery, wykorzystywane technologie... To jest w\u0142a\u015bnie etap Persony! Ta wymy\u015blona posta\u0107 pozwala Ci stworzy\u0107 mentaln\u0105 reprezentacj\u0119 tego, czego chcia\u0142by Tw\u00f3j typowy target, a tym samym dostarczy\u0107 rozwi\u0105zania jego problem\u00f3w.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Jest to bardzo wa\u017cny krok w poznawaniu swojej publiczno\u015bci wewn\u0105trz na zewn\u0105trz, dzi\u0119ki czemu mo\u017cna m\u00f3wi\u0107 do nich w najlepszy mo\u017cliwy spos\u00f3b. Rzeczywi\u015bcie, nie stworzysz tych samych tre\u015bci w B2B, co w B2C, albo kieruj\u0105c do odbiorc\u00f3w w wieku 18-25 lat lub np. 45-65 lat. Ten krok pomo\u017ce Ci okre\u015bli\u0107 najbardziej odpowiednie media, tematy, kt\u00f3re nale\u017cy poruszy\u0107 i format tre\u015bci, aby przyci\u0105gn\u0105\u0107 uwag\u0119 docelowych odbiorc\u00f3w.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ba5112 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2ba5112\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7206c67 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7206c67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wiadomo\u015b\u0107<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ad653 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c1ad653\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Musisz starannie wybra\u0107 wiadomo\u015b\u0107, kt\u00f3r\u0105 chcesz przekaza\u0107 docelowym odbiorcom. Dobrym pomys\u0142em jest wcze\u015bniejsze przeprowadzenie audytu i analizy por\u00f3wnawczej. Pozwoli ci to zobaczy\u0107, co ju\u017c robisz w mediach spo\u0142eczno\u015bciowych, a nast\u0119pnie sformu\u0142owa\u0107 zalecenia dotycz\u0105ce tego, co by\u0142oby interesuj\u0105ce do wprowadzenia. Wyb\u00f3r temat\u00f3w jest bardzo wa\u017cny, aby tworzy\u0107 wysokiej jako\u015bci, innowacyjne tre\u015bci. Aby wzmocni\u0107 wizerunek marki, musisz przyj\u0105\u0107 odpowiedni ton w swoich tekstach, aby przyci\u0105gn\u0105\u0107 uwag\u0119 odbiorc\u00f3w, wzbudzi\u0107 ich zainteresowanie, sprowokowa\u0107 po\u017c\u0105danie i sk\u0142oni\u0107 do podj\u0119cia dzia\u0142a\u0144: jest to metoda AIDA. Co wi\u0119cej, nale\u017cy tworzy\u0107 tre\u015bci dopasowane do oczekiwa\u0144 internaut\u00f3w. Wa\u017cna jest zatem forma przekazu. Wideo, karuzela, zdj\u0119cie, historia, filtr... Wiele rzeczy mo\u017cna przewidzie\u0107 i wdro\u017cy\u0107. Szczeg\u00f3ln\u0105 popularno\u015bci\u0105 w\u015br\u00f3d internaut\u00f3w cieszy si\u0119 rzeczywisto\u015b\u0107 rozszerzona. Ta nowa technologia oferuje u\u017cytkownikom sieci unikalne, wci\u0105gaj\u0105ce do\u015bwiadczenie: bardzo interesuj\u0105cy format, kt\u00f3ry mo\u017cna na przyk\u0142ad w\u0142\u0105czy\u0107 do linii redakcyjnej.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6506480 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6506480\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bb75e49 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb75e49\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52b6c61 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"52b6c61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cele<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b856baa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b856baa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Okre\u015blenie precyzyjnych cel\u00f3w jest bardzo wa\u017cne. Rzeczywi\u015bcie, uzasadniaj\u0105 powody Twoich dzia\u0142a\u0144 w mediach spo\u0142eczno\u015bciowych: zyskanie widoczno\u015bci, \u015bwiadomo\u015bci, wzrost ruchu, zaanga\u017cowanie, generowanie kwalifikowanych lead\u00f3w. W tym celu radzimy zastosowa\u0107 technik\u0119 SMART. Twoje cele musz\u0105 by\u0107 konkretne, mierzalne, osi\u0105galne, realistyczne i okre\u015blone w czasie. Post\u0119puj\u0105c zgodnie z tymi ramami, mo\u017cna okre\u015bli\u0107 jasne i precyzyjne cele, aby wyznaczy\u0107 skuteczne i sp\u00f3jne dzia\u0142ania.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b2860aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"b2860aa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-471739a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"471739a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e5bec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"93e5bec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Korzystanie z medi\u00f3w spo\u0142eczno\u015bciowych wymaga od Ciebie ustalenia planu, aby odpowiednio u\u0142o\u017cy\u0107 swoje dzia\u0142ania. Ciekawym rozwi\u0105zaniem jest wi\u0119c naprzemienne stosowanie swoich dzia\u0142a\u0144 tak, aby si\u0119 uzupe\u0142nia\u0142y. Przyk\u0142adowo, mo\u017cna udost\u0119pnia\u0107 tre\u015bci, kt\u00f3rych celem jest zjednoczenie spo\u0142eczno\u015bci, a na przemian z publikacjami podkre\u015blaj\u0105cymi rabaty i nowe produkty.... Generowanie nowych lead\u00f3w. Strategia pozwala wi\u0119c na stworzenie kompletnego ekosystemu cyfrowego z odpowiednimi tematami, dostosowanym s\u0142ownictwem i sp\u00f3jnym tonem, aby osi\u0105gn\u0105\u0107 swoje cele.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fc2f45 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc2f45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-44ec464 exad-glass-effect-no exad-sticky-section-no\" data-id=\"44ec464\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87eedb7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"87eedb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technologie \/ punkty kontaktowe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f243406 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f243406\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maj\u0105c zdefiniowan\u0105 grup\u0119 docelow\u0105, cele, przes\u0142anie i og\u00f3ln\u0105 strategi\u0119, mo\u017cesz teraz wybra\u0107 najbardziej odpowiednie media spo\u0142eczno\u015bciowe. Chodzi o to, aby zainwestowa\u0107 w media spo\u0142eczno\u015bciowe, kt\u00f3re pozwol\u0105 Ci dotrze\u0107 do Twojej grupy docelowej, a wi\u0119c potencjalnych klient\u00f3w. \u015aledz\u0105c najnowsze wiadomo\u015bci i trendy, a tak\u017ce kieruj\u0105c si\u0119 potrzebami i zachowaniami grupy docelowej, dokonasz najw\u0142a\u015bciwszego wyboru spo\u015br\u00f3d medi\u00f3w spo\u0142eczno\u015bciowych, kt\u00f3rymi dysponujesz: blog, Instagram, Facebook, Tik Tok, Snapchat...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac45bdb exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac45bdb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-820b3bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"820b3bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Oce\u0144<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-122a007 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"122a007\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Poniewa\u017c wszystkie dzia\u0142ania maj\u0105 swoje konsekwencje, konieczna jest ocena prowadzonych dzia\u0142a\u0144, aby w razie potrzeby je dostosowa\u0107. Wska\u017aniki KPI powinny by\u0107 analizowane zgodnie z Twoim celem: wzrost liczby followers\u00f3w, je\u015bli chcesz stworzy\u0107 spo\u0142eczno\u015b\u0107, wska\u017anik zaanga\u017cowania publikacji, aby zobaczy\u0107 zainteresowanie, jakie wywo\u0142uje tre\u015b\u0107 lub na przyk\u0142ad liczba klikni\u0119\u0107. Interesuj\u0105ce jest r\u00f3wnie\u017c pochodzenie ruchu, aby sprawdzi\u0107, czy wykonane publikacje zwi\u0119kszaj\u0105 ruch.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-70536c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"70536c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7ec7a97 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ec7a97\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-606532d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"606532d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zasoby<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36a47d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f36a47d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00a0<\/strong><span style=\"font-weight: 400;\">Wreszcie, konieczne jest okre\u015blenie zasob\u00f3w, kt\u00f3re b\u0119d\u0105 potrzebne do ustanowienia strategii medi\u00f3w spo\u0142eczno\u015bciowych. Bud\u017cet, terminy, umiej\u0119tno\u015bci wewn\u0119trzne, personel... Wszystkie te czynniki musz\u0105 by\u0107 brane pod uwag\u0119, aby podj\u0105\u0107 decyzje dostosowane do Twoich cel\u00f3w.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-caaef8b exad-glass-effect-no exad-sticky-section-no\" data-id=\"caaef8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba1a3a6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ba1a3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wdra\u017canie strategii social media jest wi\u0119c procesem stopniowym, w kt\u00f3rym nast\u0119puj\u0105 r\u00f3\u017cne etapy. Media spo\u0142eczno\u015bciowe s\u0105 bardzo ciekawym \u015brodkiem wyrazu, kt\u00f3ry mo\u017cna w\u0142\u0105czy\u0107 do swojej komunikacji, szczeg\u00f3lnie zastanawiaj\u0105c si\u0119 wcze\u015bniej nad ich istotno\u015bci\u0105, cechami i wp\u0142ywem. Model TOMSTER pomo\u017ce Ci wdro\u017cy\u0107 strategi\u0119 social media w najlepszy mo\u017cliwy spos\u00f3b, jednocze\u015bnie dostosowuj\u0105c j\u0105 do wynik\u00f3w. Teraz, gdy wiesz jak wdro\u017cy\u0107 strategi\u0119, mo\u017cesz zacz\u0105\u0107 dzia\u0142a\u0107.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kroki, kt\u00f3re nale\u017cy wykona\u0107, aby stworzy\u0107 strategi\u0119 medi\u00f3w spo\u0142eczno\u015bciowych Skontaktuj si\u0119 z nami Sieci spo\u0142eczno\u015bciowe staj\u0105 si\u0119 coraz wa\u017cniejsz\u0105 cz\u0119\u015bci\u0105 naszego codziennego \u017cycia. Jako miejsce wymiany i dzielenia si\u0119 pomys\u0142ami, trendami i inspiracjami, wa\u017cne jest, aby marki dostosowywa\u0142y swoj\u0105 komunikacj\u0119 i wdra\u017ca\u0142y inicjatywy cyfrowe. Strategia marketingowa dostosowana do medi\u00f3w spo\u0142eczno\u015bciowych 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Les entreprises ont bien pris en compte cet enjeu et d\\u00e9veloppent leur pr\\u00e9sence en ligne notamment avec la mise en place d\\u2019une strat\\u00e9gie social media coh\\u00e9rente et efficace.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"b17e5a6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Pour rappel, le terme m\\u00e9dias sociaux fait r\\u00e9f\\u00e9rence aux plateformes digitales pr\\u00e9sentes sur Internet et permettant de publier du contenu, d\\u2019interagir et d'\\u00e9changer entre internautes. 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Les r\\u00e9seaux sociaux font donc partie des m\\u00e9dias sociaux, mais ne sont qu\\u2019une partie des m\\u00e9dias sociaux comprenant \\u00e9galement les blogs, forums\\u2026<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"0a8cb32\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"99dfc3b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"8b37563\",\"elType\":\"widget\",\"settings\":{\"title\":\"Pourquoi la mise en place d\\u2019une strat\\u00e9gie social media est-elle importante ?\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d1b8438\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le but principal d'une strat\\u00e9gie social media est de mettre en avant sa marque, ses produits et services afin de d\\u00e9velopper sa marque. En effet, la pr\\u00e9sence num\\u00e9rique est aujourd\\u2019hui tr\\u00e8s importante et n\\u00e9cessaire. Diff\\u00e9rents objectifs peuvent alors \\u00eatre pos\\u00e9s :<\\\/span><\\\/p><ul><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Cr\\u00e9ation d\\u2019une communaut\\u00e9\\u00a0<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Hausse de la visibilit\\u00e9 et notori\\u00e9t\\u00e9\\u00a0<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Vente de ses produits \\\/ services<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Am\\u00e9liorer son image de marque\\u00a0<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Affirmer son positionnement<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Proposer un service qualitatif sur les r\\u00e9seaux sociaux<\\\/span><\\\/li><\\\/ul><p>\\u00a0<\\\/p><p><span style=\\\"font-weight: 400;\\\">La mise en place d\\u2019une strat\\u00e9gie social media offre donc de nombreux avantages. En am\\u00e9liorant sa visibilit\\u00e9 et sa notori\\u00e9t\\u00e9, une marque augmentera sa popularit\\u00e9 et donc son champ d\\u2019action. D\\u2019autre part, en cr\\u00e9ant une communaut\\u00e9 et f\\u00e9d\\u00e9rant les internautes, votre marque gagnera en l\\u00e9gitimit\\u00e9. La strat\\u00e9gie social media peut \\u00e9galement permettre d'atteindre des objectifs de trafic vers son site web.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La cr\\u00e9ation d'une strat\\u00e9gie social media offre donc nombreux b\\u00e9n\\u00e9fices aux entreprises tant d\\u2019un point de vue organisation et structure des actions que pour mesurer les performances et efficacit\\u00e9 des actions men\\u00e9es : l\\u2019id\\u00e9al !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"557742e\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"3d2c4db\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e6f2671\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2878aaa\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"197d749\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"a943fd3\",\"elType\":\"widget\",\"settings\":{\"title\":\"Quelles sont les \\u00e9tapes \\u00e0 suivre pour \\u00e9tablir une strat\\u00e9gie social media efficace ?\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"517d6c3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"59297b3\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"d906410\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Modele-TOMSTER-min.jpg\",\"id\":2405155,\"alt\":\"Modele TOMSTER\",\"source\":\"library\",\"size\":\"\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"_margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"image_custom_dimension\":{\"width\":\"550\",\"height\":\"500\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"e970242\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"318681c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Suite \\u00e0 l'\\u00e9laboration de votre strat\\u00e9gie marketing et de communication, vous pouvez poser votre strat\\u00e9gie social media. Elle se focalise sur vos objectifs de communication n\\u00e9cessitant des mises en action sur les m\\u00e9dias sociaux. Par exemple, vous souhaitez gagner en visibilit\\u00e9 et en notori\\u00e9t\\u00e9 sur Instagram, car votre c\\u0153ur de cible est sur ce r\\u00e9seau social, la strat\\u00e9gie social media vous permettra justement de poser les actions \\u00e0 mettre en place de fa\\u00e7on organis\\u00e9e afin d\\u2019atteindre votre objectif !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"a7ec3c1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":0,\"bottom\":\"15\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"63cc266\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"afff76d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Target\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"144cbbb\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Votre strat\\u00e9gie marketing \\u00e9tablit au pr\\u00e9alable vous permet d\\u2019identifier clairement votre cible, soit vers qui votre communication doit se diriger. Il est maintenant temps d\\u2019affiner cette cible avec des informations suppl\\u00e9mentaires telles que les loisirs, habitudes, caract\\u00e8res, technologies utilis\\u00e9es\\u2026 C\\u2019est l\\u2019\\u00e9tape du Persona ! Ce personnage imaginaire vous permet de vous faire une repr\\u00e9sentation mentale de ce que souhaiterait votre cible type et ainsi d\\u2019apporter des solutions \\u00e0 ses probl\\u00e8mes.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">C\\u2019est une \\u00e9tape tr\\u00e8s importante permettant de conna\\u00eetre du bout des doigts son audience afin de lui parler le mieux possible. En effet, vous ne cr\\u00e9erez pas le m\\u00eame contenu en B2B qu\\u2019en B2C, ou encore en vous adressant \\u00e0 un public de 18-25 ans ou de 45-65 ans par exemple. Ainsi, cette \\u00e9tape vous aidera \\u00e0 identifier par le suite les m\\u00e9dias les plus adapt\\u00e9s, les th\\u00e9matiques \\u00e0 aborder ou encore le format du contenu afin de susciter l\\u2019attention et de l\\u2019engagement aupr\\u00e8s de votre cible.<\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"2ba5112\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"7206c67\",\"elType\":\"widget\",\"settings\":{\"title\":\"Message\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c1ad653\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Vous devez choisir avec soin le message que vous souhaitez transmettre aupr\\u00e8s de votre cible. Il est int\\u00e9ressant de r\\u00e9aliser au pr\\u00e9alable un audit et benchmark. Cette partie vous permettra de constater ce que vous faites d\\u00e9j\\u00e0 sur les m\\u00e9dias sociaux et par la suite faire des recommandations sur ce qui serait int\\u00e9ressant de mettre en place. Le choix des th\\u00e8mes abord\\u00e9s est tr\\u00e8s important afin de produire un contenu de qualit\\u00e9 et novateur. Pour affirmer votre image de marque, il est n\\u00e9cessaire d\\u2019adopter un ton adapt\\u00e9 dans vos textes afin d\\u2019attirer l\\u2019attention de votre cible, susciter son int\\u00e9r\\u00eat, provoquer le d\\u00e9sir et la voir passer \\u00e0 l\\u2019action : c\\u2019est la m\\u00e9thode AIDA. De plus, il est n\\u00e9cessaire de cr\\u00e9er un contenu correspondant aux attentes des internautes. La forme que prendra votre message est donc importante. Vid\\u00e9o, carrousel, photo, story, filtre\\u2026 Beaucoup de choses peuvent \\u00eatre envisag\\u00e9es et mises en place. La r\\u00e9alit\\u00e9 augment\\u00e9e est notamment un contenu tr\\u00e8s appr\\u00e9ci\\u00e9 par les internautes. En effet, cette nouvelle technologie offre une exp\\u00e9rience immersive unique aux internautes : un format tr\\u00e8s int\\u00e9ressant que vous pouvez int\\u00e9grer dans votre ligne \\u00e9ditoriale par exemple.\\u00a0<\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"6506480\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"bb75e49\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"10\",\"bottom\":\"0\",\"left\":\"10\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"52b6c61\",\"elType\":\"widget\",\"settings\":{\"title\":\"Objectives\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b856baa\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La d\\u00e9finition d\\u2019objectifs pr\\u00e9cis est tr\\u00e8s importante. En effet, ils justifient les raisons de vos actions sur les m\\u00e9dias sociaux : gain en visibilit\\u00e9, en notori\\u00e9t\\u00e9, hausse du trafic, de l\\u2019engagement, g\\u00e9n\\u00e9ration de prospects qualifi\\u00e9s. Pour cela, nous vous conseillons d\\u2019avoir recours \\u00e0 la technique SMART. Vos objectifs doivent \\u00eatre sp\\u00e9cifiques, mesurables, atteignables, r\\u00e9alistes et temporels. 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