{"id":15661,"date":"2022-03-23T10:00:00","date_gmt":"2022-03-23T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15661"},"modified":"2023-11-10T08:05:05","modified_gmt":"2023-11-10T08:05:05","slug":"wciagajace-doswiadczenie-reklama-w-rzeczywistosci-rozszerzonej","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/wciagajace-doswiadczenie-reklama-w-rzeczywistosci-rozszerzonej\/","title":{"rendered":"Do\u015bwiadczenie zanurzenia: rzeczywisto\u015b\u0107 rozszerzona udowadnia swoj\u0105 warto\u015b\u0107"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15661\" class=\"elementor elementor-15661\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fb345dc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fb345dc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa1ca1a exad-glass-effect-no exad-sticky-section-no\" data-id=\"fa1ca1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c8be2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"11c8be2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reklama w <b>rzeczywisto\u015b\u0107 rozszerzona<\/b> jest wi\u0119cej <b>wci\u0105gaj\u0105ca<\/b> ni\u017c tradycyjna reklama<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d810bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0d810bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ba400b4 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba400b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e44a18a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"e44a18a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Do obs\u0142ugi ofert reklamowych z zakresu rozszerzonej rzeczywisto\u015bci na <\/span><b>Snapchat<\/b><span style=\"font-weight: 400;\">sie\u0107 spo\u0142eczno\u015bciowa przeprowadzi\u0142a mi\u0119dzynarodowe badanie konsumenckie, aby przeanalizowa\u0107 jako\u015b\u0107 <\/span><b>wci\u0105gaj\u0105ce do\u015bwiadczenie<\/b><span style=\"font-weight: 400;\"> w zale\u017cno\u015bci od rodzaju oferowanych tre\u015bci.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Czym jest do\u015bwiadczenie immersyjne?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aby scharakteryzowa\u0107 <span style=\"color: #000000;\">a <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/wciagajace-doswiadczenie\/\">wci\u0105gaj\u0105ce do\u015bwiadczenie<\/a><\/span>Pierwsz\u0105 rzecz\u0105, na kt\u00f3rej nale\u017cy si\u0119 skupi\u0107, jest nauka o m\u00f3zgu. Do\u015bwiadczenie wci\u0105gaj\u0105ce \u0142\u0105czy poznawcze, afektywne i konatywne aspekty m\u00f3zgu. Oznacza to, \u017ce gdy osoba jest zanurzona w wodzie, skupia si\u0119 na do\u015bwiadczeniu, jest zaanga\u017cowana emocjonalnie, a jej pami\u0119\u0107 aktywnie odbiera informacje.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Wra\u017cenie immersyjne mo\u017cna osi\u0105gn\u0105\u0107 poprzez r\u00f3\u017cne <\/span><b>technologie<\/b><span style=\"font-weight: 400;\"> kt\u00f3rego <\/span><b>rzeczywisto\u015b\u0107 rozszerzona<\/b><span style=\"font-weight: 400;\"> kt\u00f3ry staje si\u0119 coraz wa\u017cniejszy w <\/span><b>reklama na portalach spo\u0142eczno\u015bciowych<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5d0764f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5d0764f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd8e2ec exad-glass-effect-no exad-sticky-section-no\" data-id=\"bd8e2ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a309f08 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"a309f08\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d93013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d93013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Badanie pokazuje sukces reklamy wykorzystuj\u0105cej rzeczywisto\u015b\u0107 rozszerzon\u0105<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b06cda exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b06cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">W tym badaniu konsumenci zostali poproszeni o obejrzenie i wys\u0142uchanie 350 r\u00f3\u017cnych reklam (telewizyjnych, kinowych, muzycznych, gier, sportowych i AR) w spos\u00f3b losowy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aby zmierzy\u0107 poziom<\/span><b>zanurzenie<\/b><span style=\"font-weight: 400;\"> Zegarek s\u0142u\u017cy\u0142 do monitorowania t\u0119tna osoby, aby sprawdzi\u0107, czy osoba by\u0142a w stanie immersyjnym. Skala poziomu zanurzenia wynosi\u0142a od 0 do 100 i odwzorowywa\u0142a ka\u017cd\u0105 zmian\u0119 t\u0119tna osoby.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zgodnie z wynikami i analiz\u0105, badanie wyra\u017anie pokazuje, \u017ce rzeczywisto\u015b\u0107 rozszerzona jest do\u015bwiadczeniem immersyjnym, poniewa\u017c urzeka u\u017cytkownik\u00f3w i dostarcza im <\/span><b>znacznie bardziej wyraziste emocje<\/b><span style=\"font-weight: 400;\">. Aby da\u0107 wyobra\u017cenie, immersyjny indeks dla reklamy AR dost\u0119pnej na platformach (TikTok, Instagram, Facebook i Snapchat) wynosi \u015brednio 48. Dla innych tradycyjnych reklam wska\u017anik immersji wynosi \u015brednio 45.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918fb01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"918fb01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aby wyja\u015bni\u0107, dlaczego bardziej immersyjne reklamy s\u0105 wa\u017cne dla marek, pami\u0119taj, \u017ce immersja pozwala osobie <\/span><b>\u0142atwiej zapami\u0119ta\u0107<\/b><span style=\"font-weight: 400;\"> do\u015bwiadczenie i dlatego jest bardziej prawdopodobne, \u017ce stanie si\u0119 cz\u0142onkiem <\/span><b>klient<\/b><span style=\"font-weight: 400;\"> marki. Dlatego tak wa\u017cne jest, aby firmy inwestowa\u0142y w reklam\u0119 z tre\u015bciami rozszerzonej rzeczywisto\u015bci.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1cbedfd elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1cbedfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fc28ef exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc28ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be77c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4be77c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"550\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301.jpg\" class=\"attachment-large size-large wp-image-15662\" alt=\"experience-immersive-snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301.jpg 650w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-600x508.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-300x254.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-14x12.jpg 14w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e8b5a6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e8b5a6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8451875 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8451875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u0142u\u017cszy czas koncentracji uwagi dzi\u0119ki tre\u015bciom AR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c08668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c08668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Opr\u00f3cz podkre\u015blenia zwi\u0119kszonej immersji w reklamie z rozszerzon\u0105 rzeczywisto\u015bci\u0105, z tego badania wy\u0142oni\u0142 si\u0119 inny bardzo ciekawy punkt. O ile bowiem tradycyjna reklama przykuwa uwag\u0119 konsument\u00f3w w spos\u00f3b nieregularny, o tyle rzeczywisto\u015b\u0107 rozszerzona pozwala na <\/span><b>utrzymanie wysokiego zaanga\u017cowania emocjonalnego i uwagi<\/b><span style=\"font-weight: 400;\"> w ca\u0142ym og\u0142oszeniu. Dzi\u0119ki temu bardziej oddzia\u0142uje i \u0142atwiej jest zachowa\u0107 w pami\u0119ci immersyjne do\u015bwiadczenie. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8023ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8023ce0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f05665 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7f05665\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d26b6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"25d26b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"557\" height=\"600\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301.jpg\" class=\"attachment-large size-large wp-image-15663\" alt=\"do\u015bwiadczenie-imersyjne\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301.jpg 557w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301-279x300.jpg 279w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301-11x12.jpg 11w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3001e3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"3001e3c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2d18c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc2d18c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reklama immersyjna: Snapchat wyr\u00f3\u017cnia si\u0119 na tle innych serwis\u00f3w spo\u0142eczno\u015bciowych<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae646cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ae646cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wed\u0142ug badania Snapchat jest serwisem spo\u0142eczno\u015bciowym, kt\u00f3ry oferuje u\u017cytkownikom najlepsze wra\u017cenia. W przypadku Snapchata wynik Immersion Index wyni\u00f3s\u0142 73, podczas gdy dla innych do\u015bwiadcze\u0144 AR w innych serwisach spo\u0142eczno\u015bciowych - 43.<\/span><\/p><p><span style=\"font-weight: 400;\">Mo\u017cna to wyja\u015bni\u0107 poprzez <\/span><b>wysoka technologia<\/b><span style=\"font-weight: 400;\"> kt\u00f3re Snapchat przygotowa\u0142 w swojej aplikacji do rzeczywisto\u015bci rozszerzonej. Istnieje wiele funkcji, kt\u00f3re odr\u00f3\u017cniaj\u0105 Snapchat od swoich konkurent\u00f3w i zawsze s\u0105 daleko przed krzyw\u0105, je\u015bli chodzi o aktualizacje rzeczywisto\u015bci rozszerzonej.<\/span><\/p><p><span style=\"font-weight: 400;\">Dzi\u0119ki temu mo\u017cna zaoferowa\u0107 markom jako\u015bciowe i interesuj\u0105ce do\u015bwiadczenie zanurzenia si\u0119 w \u015bwiecie rzeczywistym. Co wi\u0119cej, ostatnio,<span style=\"color: #ffffff;\"> <a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/snapchat-ar-shopping\/\" target=\"_blank\" rel=\"noopener\"><strong>funkcja przymierzania na Snapchacie rozwin\u0119\u0142a si\u0119<\/strong><\/a><\/span> i umo\u017cliwia dodanie CTA, dzi\u0119ki kt\u00f3remu mo\u017cna przej\u015b\u0107 bezpo\u015brednio do witryny sprzedawcy. Opr\u00f3cz oferowania wci\u0105gaj\u0105cych tre\u015bci, marka mo\u017ce szybko zach\u0119ci\u0107 u\u017cytkownik\u00f3w do zakupu danego produktu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b8b6ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd537d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd537d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1175dfb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1175dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Podsumowuj\u0105c, wa\u017cne jest zatem, aby marki oferowa\u0142y tre\u015bci oparte na rzeczywisto\u015bci rozszerzonej. Technologia ta stanowi wa\u017cn\u0105 d\u017awigni\u0119, kt\u00f3ra stale dowodzi swojej warto\u015bci w marketingu. <span style=\"color: #000000;\">Skontaktuj si\u0119 z jednym z naszych ekspert\u00f3w<\/span> aby dowiedzie\u0107 si\u0119 wi\u0119cej! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Reklama w rozszerzonej rzeczywisto\u015bci jest bardziej immersyjna ni\u017c tradycyjna reklama Kontakt Aby wesprze\u0107 ofert\u0119 reklamow\u0105 w rozszerzonej rzeczywisto\u015bci na Snapchacie, sie\u0107 spo\u0142eczno\u015bciowa przeprowadzi\u0142a globalne badanie konsumenckie, aby przeanalizowa\u0107 jako\u015b\u0107 immersyjnego do\u015bwiadczenia w oparciu o rodzaj oferowanych tre\u015bci. Co to znaczy immersyjne do\u015bwiadczenie? Dla [...]<\/p>","protected":false},"author":1,"featured_media":470474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-15661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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Ce qui revient \\u00e0 dire que lorsqu\\u2019une personne est en immersion, elle se concentre sur l\\u2019exp\\u00e9rience, qu\\u2019elle est \\u00e9motionnellement engag\\u00e9e et que sa m\\u00e9moire re\\u00e7oit activement des informations.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Une exp\\u00e9rience immersive peut \\u00eatre r\\u00e9alis\\u00e9e gr\\u00e2ce \\u00e0 diverses <\\\/span><b>technologies<\\\/b><span style=\\\"font-weight: 400;\\\"> dont la <\\\/span><b>r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> qui prend de plus en plus de place dans les <\\\/span><b>publicit\\u00e9s sur les r\\u00e9seaux sociaux<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"5d0764f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"bd8e2ec\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a309f08\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"af84bb5\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"7ae3607\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"8d93013\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une \\u00e9tude qui montre la r\\u00e9ussite des publicit\\u00e9s en r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8b06cda\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Dans cette \\u00e9tude, les consommateurs ont \\u00e9t\\u00e9 amen\\u00e9s \\u00e0 regarder et \\u00e9couter 350 publicit\\u00e9s diff\\u00e9rentes (t\\u00e9l\\u00e9vision, cin\\u00e9ma, musique, jeux, sport et AR) de mani\\u00e8re al\\u00e9atoire.&nbsp;<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Pour mesurer le niveau d\\u2019<\\\/span><b>immersion<\\\/b><span style=\\\"font-weight: 400;\\\"> de la personne, une montre permettait de conna\\u00eetre la fr\\u00e9quence cardiaque afin de savoir si la personne \\u00e9tait engag\\u00e9e dans un \\u00e9tat immersif. L'\\u00e9chelle du niveau d\\u2019immersion \\u00e9tait de 0 \\u00e0 100 et elle permettait de cartographier chaque \\u00e9volution cardiaque d\\u2019une personne.<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Selon les r\\u00e9sultats et les analyses faites, l\\u2019\\u00e9tude montre clairement que la r\\u00e9alit\\u00e9 augment\\u00e9e est une exp\\u00e9rience immersive car elle captive les utilisateurs et leur procure <\\\/span><b>des \\u00e9motions bien plus prononc\\u00e9es<\\\/b><span style=\\\"font-weight: 400;\\\">. Pour donner un ordre d\\u2019id\\u00e9e, l\\u2019indice immersif pour une publicit\\u00e9 AR disponible sur les plateformes (TikTok, Instagram, Facebook et Snapchat) est de 48 en moyenne. 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Il est donc important pour les entreprises d\\u2019investir dans des publicit\\u00e9s avec des contenus en r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1cbedfd\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"7fc28ef\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":54.561},\"elements\":[{\"id\":\"4be77c8\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/experience-immersive-snapchat-publicite\\u0301.jpg\",\"id\":15662,\"alt\":\"experience-immersive-snapchat\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"cc62615\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"0e8b5a6\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":45.352,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"8451875\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une r\\u00e9gularit\\u00e9 de l\\u2019attention plus longue gr\\u00e2ce au contenu AR\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4c08668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">En plus de mettre en avant l\\u2019augmentation de l\\u2019immersion dans une publicit\\u00e9 en r\\u00e9alit\\u00e9 augment\\u00e9e, un autre point tr\\u00e8s int\\u00e9ressant est ressorti de cette \\u00e9tude. En effet, alors que la publicit\\u00e9 traditionnelle captive les consommateurs de fa\\u00e7on non r\\u00e9guli\\u00e8re, la r\\u00e9alit\\u00e9 augment\\u00e9e permet de <\\\/span><b>maintenir l\\u2019engagement \\u00e9motionnel et l\\u2019attention \\u00e9lev\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\"> tout au long de la publicit\\u00e9. Ainsi, elle est plus percutante et la m\\u00e9moire a plus de facilit\\u00e9 \\u00e0 retenir cette exp\\u00e9rience immersive. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8023ce0\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"7f05665\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":54.561,\"content_position\":\"center\"},\"elements\":[{\"id\":\"25d26b6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/experience-immersive-publicite\\u0301.jpg\",\"id\":15663,\"alt\":\"experience-immersive\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"2e4b5ee\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"3001e3c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":45.352,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"fc2d18c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Publicit\\u00e9 immersive : Snapchat se d\\u00e9marque des autres r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ae646cc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Selon l\\u2019\\u00e9tude, Snapchat serait le r\\u00e9seau social qui proposerait la meilleure exp\\u00e9rience immersive pour les utilisateurs. En effet, le score de l\\u2019indice d\\u2019immersion \\u00e9tait de 73 sur Snapchat alors que pour les autres exp\\u00e9riences AR sur les les autres r\\u00e9seaux sociaux est de 43.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ceci peut s\\u2019expliquer par la <\\\/span><b>haute technologie<\\\/b><span style=\\\"font-weight: 400;\\\"> que Snapchat a d\\u00e9velopp\\u00e9 sur son application pour la r\\u00e9alit\\u00e9 augment\\u00e9e. Il existe de nombreuses fonctionnalit\\u00e9s qui permettent \\u00e0 Snapchat de se d\\u00e9marquer de ses concurrents et ont toujours une grande avance sur les mises \\u00e0 jour en termes de r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ainsi elle permet de proposer une exp\\u00e9rience immersive qualitative et int\\u00e9ressante pour les marques. De plus, depuis peu,<span style=\\\"color: #ffffff;\\\"> <a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-ar-shopping\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><strong>la fonctionnalit\\u00e9 try-on sur Snapchat a \\u00e9volu\\u00e9<\\\/strong><\\\/a><\\\/span> et permet d\\u2019ajouter un CTA pour se rendre directement sur le site du commer\\u00e7ant. 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