{"id":15360,"date":"2022-03-17T08:23:39","date_gmt":"2022-03-17T08:23:39","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15360"},"modified":"2023-11-10T08:06:11","modified_gmt":"2023-11-10T08:06:11","slug":"5-actions-phygitales-marketing","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/5-actions-phygitales-marketing\/","title":{"rendered":"Rygiel - 5 dzia\u0142a\u0144 marketingowych"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15360\" class=\"elementor elementor-15360\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fdb0936 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fdb0936\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8904d41 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8904d41\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fbe1e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6fbe1e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strona <b>phygital<\/b> 5 przyk\u0142ad\u00f3w<b>rynek w dzia\u0142aniach<\/b>g<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7373f05 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7373f05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#application\">1- Aplikacje mobilne i billboardy<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#catalogue\">2- Immersyjny katalog<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#3d\">3- Reprezentacja 3D<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#borne\">4- Interaktywny kiosk w sklepie<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#lettre\">5- Listy pocztowe<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a21ec8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2a21ec8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ae9eb46 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"ae9eb46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bf8093 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"1bf8093\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a4de845 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a4de845\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ed9c5b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ed9c5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a7f94a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6a7f94a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Co to jest phygital? Termin ten odnosi si\u0119 do po\u0142\u0105czenia <\/span>ze \u015bwiata cyfrowego do \u015bwiata fizycznego<span style=\"font-weight: 400;\"> : phy(sical)(di)gital. Technika ta jest cz\u0119\u015bci\u0105 podej\u015bcia <\/span>omnichannelity<span style=\"font-weight: 400;\">Oznacza to wykorzystanie kilku kana\u0142\u00f3w. Prawd\u0105 jest, \u017ce przy mno\u017ceniu <\/span>kana\u0142y dystrybucji<span style=\"font-weight: 400;\"> oraz <\/span>materia\u0142y komunikacyjne<span style=\"font-weight: 400;\">firmy musz\u0105 si\u0119 dostosowa\u0107, aby m\u00f3c oferowa\u0107 <\/span>bogate do\u015bwiadczenie klienta <span style=\"font-weight: 400;\">oraz<\/span> atrakcyjna strona<span style=\"font-weight: 400;\">. Ponadto <\/span>zwyczaje konsumpcyjne <span style=\"font-weight: 400;\">oraz <\/span>zakup<span style=\"font-weight: 400;\"> ulegaj\u0105 zmianie. Tak wi\u0119c, dla <\/span>zaspokaja\u0107 potrzeby <span style=\"font-weight: 400;\">klient\u00f3w, firmy dostosowuj\u0105 si\u0119 do nich, oferuj\u0105c m.in. <\/span>us\u0142ugi dodatkowe<span style=\"font-weight: 400;\">. Ale jak wygl\u0105da rzeczywista realizacja idei phygital i co wprowadzaj\u0105 w \u017cycie dzisiejsze firmy? Powiemy Ci wszystko!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-afcfe11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"afcfe11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-685c5ba exad-glass-effect-no exad-sticky-section-no\" data-id=\"685c5ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b74d49c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"b74d49c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"application\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Wniosek i plakat reklamowy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"427\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-768x427.png\" class=\"attachment-medium_large size-medium_large wp-image-15369\" alt=\"plakat-wypalanie-aplikacji-urger-kng\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-768x427.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-600x333.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-300x167.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1-18x10.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-1.png 1017w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c51075e exad-glass-effect-no exad-sticky-section-no\" data-id=\"c51075e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mo\u017cna je por\u00f3wna\u0107 <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.burgerking.fr\/\" target=\"_blank\" rel=\"noopener\">Burger King<\/a><\/strong><\/span> do szefa <\/span>dzia\u0142ania marketingowe<span style=\"font-weight: 400;\">. S\u0142ynna sie\u0107 fast-food\u00f3w p\u0119ka w szwach od kreatywno\u015bci, aby zawsze oferowa\u0107 <\/span>innowacyjne i ekscytuj\u0105ce nowe koncepcje<span style=\"font-weight: 400;\">. W\u015br\u00f3d r\u00f3\u017cnych wdro\u017conych operacji firma wykorzysta\u0142a w 2019 r. <\/span>rzeczywisto\u015b\u0107 rozszerzona <span style=\"font-weight: 400;\">do... \"spalenia\" swoich konkurent\u00f3w, tak, dobrze s\u0142yszeli\u015bcie!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-efd23b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"efd23b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dbb4fa6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dbb4fa6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bb69f7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"5bb69f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"676\" height=\"696\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2.png\" class=\"attachment-medium_large size-medium_large wp-image-15370\" alt=\"aplikacja-burger-king phygital\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2.png 676w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-600x618.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-291x300.png 291w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/Burger-King-2-12x12.png 12w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7231d21 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7231d21\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-994fc89 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"994fc89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aby to osi\u0105gn\u0105\u0107, Burger King zintegrowa\u0142 w swojej aplikacji przycisk, kt\u00f3ry umo\u017cliwia przechwycenie i spalenie plakatu konkurenta. Ostatecznym celem jest zdobycie dla obecnych i potencjalnych konsument\u00f3w kuponu na darmowego whoppera. W rezultacie 500 tys.<\/span> <span style=\"font-weight: 400;\"> rozprowadzane s\u0105 whoppery, i tylko jeden na konsumenta.\u00a0<\/span><\/p><p>Kampania pod has\u0142em \"Burn This Ad<span style=\"font-weight: 400;\"> opiera si\u0119 na silnym elemencie marki: ogniu. Zosta\u0142 wprowadzony w Brazylii tylko po to, by promowa\u0107 nowe narz\u0119dzie technologiczne<\/span> Burger King Express <span style=\"font-weight: 400;\">Zam\u00f3wienie przedpremierowe i odbi\u00f3r bez zb\u0119dnego czekania - idealne rozwi\u0105zanie!<\/span><\/p><p><span style=\"font-weight: 400;\">W tej kampanii Burger King doskonale wykorzysta\u0142 rzeczywisto\u015b\u0107 rozszerzon\u0105. Jest to mo\u017cliwe dzi\u0119ki po\u0142\u0105czeniu <\/span>plakaty reklamowe<span style=\"font-weight: 400;\"> i rozszerzonej rzeczywisto\u015bci za pomoc\u0105 aplikacji, \u017ce Burger King stworzy\u0142 atrakcyjn\u0105 i innowacyjn\u0105 akcj\u0119 phygitaln\u0105.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6336382 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6336382\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8be5aa8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8be5aa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0c45c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"a0c45c9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4217a1a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4217a1a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20f2982 exad-glass-effect-no exad-sticky-section-no\" data-id=\"20f2982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80255aa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"80255aa\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"catalogue\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4397cc4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4397cc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Katalog immersyjny<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-070dd55 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"070dd55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d7806d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9d7806d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c93f1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"8c93f1c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LlqNdiZ3eeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/logo-joueclub.png&quot;,&quot;id&quot;:15587,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/logo-joueclub.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Odtw\u00f3rz wideo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ce41ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ce41ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e137204 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e137204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Strona <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/catalogue-immersif-realite-augmentee\/\" target=\"_blank\" rel=\"noopener\">katalog immersyjny<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> jest coraz bardziej po\u017c\u0105danym narz\u0119dziem. Zar\u00f3wno ze wzgl\u0119du na \u0142atwo\u015b\u0107 obs\u0142ugi, jak i na wyj\u0105tkowe wra\u017cenia, jakie oferuje, wdro\u017cenie tego typu katalogu jest korzystne dla marek. Konsumenci mog\u0105 po prostu wzi\u0105\u0107 sw\u00f3j smartfon lub tablet i obejrze\u0107 produkty z katalogu w 3D. Technologia ta jest oparta na rzeczywisto\u015bci rozszerzonej. Dzi\u0119ki temu marki mog\u0105 zanurzy\u0107 konsument\u00f3w w swoim \u015bwiecie i zabra\u0107 ich w podr\u00f3\u017c.\u00a0<\/span><span style=\"font-weight: 400;\">To w\u0142a\u015bnie jest realizowane przez <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.joueclub.fr\/\" target=\"_blank\" rel=\"noopener\">Jou\u00e9club<\/a><\/strong><\/span> do swoich katalog\u00f3w \u015bwi\u0105tecznych. Ze swoim has\u0142em \"Magia \u015bwi\u0105t Bo\u017cego Narodzenia nadchodzi do Twojego Jou\u00e9Clubu...\" marka wyra\u017anie chce spe\u0142ni\u0107 marzenia dzieci. <\/span><\/p><p><span style=\"font-weight: 400;\">Jak to robi\u0105? Wystarczy zeskanowa\u0107 strony katalogu, aby uzyska\u0107 dost\u0119p do kart produkt\u00f3w zabawek, animacji 3D, \"gier\", kt\u00f3re mo\u017cna podj\u0105\u0107, mo\u017cliwo\u015bci stworzenia listy prezent\u00f3w, a nawet podzielenia si\u0119 ni\u0105 z rodzin\u0105, lub wzi\u0119cia udzia\u0142u w poszukiwaniu skarb\u00f3w Disneya: wiele funkcji, z kt\u00f3rych ka\u017cda jest bardziej innowacyjna od poprzedniej. Tego typu katalogi immersyjne zacieraj\u0105 zatem granic\u0119 mi\u0119dzy \u015bwiatem realnym a wirtualnym: wyzwanie podj\u0119te!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4d91da3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4d91da3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6917e45 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6917e45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03e6a17 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"03e6a17\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"3d\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a642a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a642a90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Reprezentacja 3D\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9cceaa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9cceaa1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1287107 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1287107\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a18073 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4a18073\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Digital-Box-Lego-q552frcwmudnem4v5ex7jjrslf7bwnly682tm97qn4.png\" title=\"digital-box-lego\" alt=\"Ddigital-box-lego\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1784dac exad-glass-effect-no exad-sticky-section-no\" data-id=\"1784dac\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e946c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"14e946c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kryzys zdrowotny wywar\u0142 silny wp\u0142yw na handel elektroniczny i zwyczaje konsument\u00f3w. Wiele marek wykorzysta\u0142o Covid jako okazj\u0119 do zmiany wizerunku i zaoferowania komplementarnych us\u0142ug fizycznych i cyfrowych: tak jest w szczeg\u00f3lno\u015bci w przypadku <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/lego-snapchat-lens-connected\/\" target=\"_blank\" rel=\"noopener\">Lego<\/a> <\/span><\/strong>!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Wed\u0142ug grupy, <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/viuz.com\/annonce\/2021\/03\/10\/lego-une-croissance-forte-le-signe-de-lomnicanal-et-de-la-transformation-numerique\/\" target=\"_blank\" rel=\"noopener\">Sprzeda\u017c konsumencka w 2020 r. wzros\u0142a o 21%<\/a> <\/span><\/strong><span style=\"font-weight: 400;\">w por\u00f3wnaniu z rokiem poprzednim. W rzeczywisto\u015bci kryzys zdrowotny przyspieszy\u0142 sprzeda\u017c cegie\u0142ek, zw\u0142aszcza przez Internet. Sprzeda\u017c ta zrekompensowa\u0142a zamkni\u0119cie sklep\u00f3w fizycznych i pomog\u0142a upora\u0107 si\u0119 z wieloma zmianami spowodowanymi kryzysem zdrowotnym.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Marka pragnie kontynuowa\u0107 ten sojusz mi\u0119dzy tym, co fizyczne, a tym, co cyfrowe, poprzez r\u00f3\u017cne dzia\u0142ania. W szczeg\u00f3lno\u015bci wykorzystuje rzeczywisto\u015b\u0107 rozszerzon\u0105 w sklepach Lego Stores. Aby to osi\u0105gn\u0105\u0107, marka stworzy\u0142a <strong><span style=\"color: #ffffff;\">\"<\/span><\/strong><\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.youtube.com\/watch?v=-N85srjA-GQ\" target=\"_blank\" rel=\"noopener\">Digital Box\".<\/a> <\/span><\/strong><span style=\"font-weight: 400;\">powoduj\u0105c pojawienie si\u0119 na ekranie zielonego koloru. <\/span>Reprezentacja 3D<span style=\"font-weight: 400;\"> wybranego przez klienta pude\u0142ka Lego. Wizualizacja produktu z wyprzedzeniem i wprowadzenie go w \u017cycie pozwala <\/span>uspokojenie klienta<span style=\"font-weight: 400;\"> na jego przysz\u0142y zakup. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fff2b9e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fff2b9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dae58fe exad-glass-effect-no exad-sticky-section-no\" data-id=\"dae58fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9653846 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"9653846\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"borne\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf14f9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"eaf14f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> 4) Kiosk interaktywny w sklepie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3fdc39e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3fdc39e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f967e3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f967e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d2531 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"36d2531\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Shoowroom-Decathlon-q552f1zh3yyf8usj6vut29fuu3enzaqphfnkrznir0.png\" title=\"shoowroom-decathlon\" alt=\"decathlon-showrooming\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6fe798b exad-glass-effect-no exad-sticky-section-no\" data-id=\"6fe798b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-714fd56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"714fd56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/thunderstone.io\/\" target=\"_blank\" rel=\"noopener\"><strong>Thunderstone<\/strong><\/a> <\/span>to rynek, kt\u00f3ry umo\u017cliwia sklepom wielomarkowym upewnienie si\u0119, \u017ce ich klienci znajd\u0105 poszukiwany produkt, a marki nie przegapi\u0105 ju\u017c \u017cadnej wyprzeda\u017cy!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">W szczeg\u00f3lno\u015bci, marka utworzy\u0142a salon wystawowy w sklepie Decathlon w Limoges: i<\/span>wyj\u0105tkowa inicjatywa zygotyczna<span style=\"font-weight: 400;\"> kt\u00f3ra nigdy wcze\u015bniej nie zosta\u0142a utworzona przez firm\u0119. Ta przestrze\u0144 <\/span><span style=\"font-weight: 400;\">15 m2<\/span><span style=\"font-weight: 400;\"> zrzesza 7 francuskich marek sportowych kieruj\u0105cych si\u0119 zasadami odpowiedzialno\u015bci ekologicznej. Pr\u00f3bki przedmiot\u00f3w, kt\u00f3re nigdy nie by\u0142y prezentowane przez <span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.decathlon.fr\/\" target=\"_blank\" rel=\"noopener\">Decathlon<\/a> <\/strong><\/span>s\u0105 udost\u0119pniane klientom w celu uzupe\u0142nienia asortymentu produkt\u00f3w sprzedawanych przez firm\u0119.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d858a74 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d858a74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb0457c exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb0457c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4196966 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4196966\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Interaktywny terminal dost\u0119pny dla klient\u00f3w jest po\u0142\u0105czony ze sklepami internetowymi marek. Dzi\u0119ki temu klienci mog\u0105 bezpo\u015brednio zam\u00f3wi\u0107 wybrany przez siebie produkt. Dzi\u0119ki temu maj\u0105 oni dost\u0119p do ca\u0142ego katalogu marek prezentowanych w salonie. Dzi\u0119ki temu rozwi\u0105zaniu mo\u017cna zoptymalizowa\u0107 przestrze\u0144, poniewa\u017c nie ma ogranicze\u0144 w przechowywaniu, a zam\u00f3wiony produkt jest wysy\u0142any bezpo\u015brednio do domu klienta.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To nowe porozumienie pozwala Decathlonowi na przyj\u0119cie nowych marek do swojego grona, zwi\u0119kszenie wielko\u015bci sprzeda\u017cy, a jednocze\u015bnie umo\u017cliwia markom pozyskanie nowego kana\u0142u dystrybucji.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b35a5cc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b35a5cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e353b24 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e353b24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c880bd7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"c880bd7\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"lettre\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ccb76 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e1ccb76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) Listy pocztowe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-045b9b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"045b9b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a14741c exad-glass-effect-no exad-sticky-section-no\" data-id=\"a14741c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbec34 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4bbec34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/filtre-insta-carte-voeux-q552fyvn07tc0s2p5j1jvbwbzvfkfaakgtercuxnh0.png\" title=\"filter-insta-card-wishes\" alt=\"filter-Instagram-qr-code\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-55b8cda exad-glass-effect-no exad-sticky-section-no\" data-id=\"55b8cda\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1371d8c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1371d8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Obecnie, w dobie e-maili i masowej korespondencji, konieczne jest odkrywanie siebie na nowo, a w szczeg\u00f3lno\u015bci zachowywanie swoich <\/span>relacje z klientami<span style=\"font-weight: 400;\">. <\/span><span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/www.manuscry.com\/\" target=\"_blank\" rel=\"noopener\">Manuscry<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> to firma, kt\u00f3ra oferuje wysy\u0142anie <\/span>kartki pisane odr\u0119cznie<span style=\"font-weight: 400;\"> dla swoich klient\u00f3w. <\/span><span style=\"font-weight: 400;\">Dla <\/span>kampanie lojalno\u015bciowe<span style=\"font-weight: 400;\">lub nawet <\/span>nabycie<span style=\"font-weight: 400;\">Wys\u0142anie tego typu kartki naprawd\u0119 pozwala na <\/span>personalizacja do\u015bwiadcze\u0144 klient\u00f3w<span style=\"font-weight: 400;\">. W ten spos\u00f3b mo\u017cna znale\u017a\u0107 prawdziw\u0105 alternatyw\u0119 dla poczty elektronicznej. <\/span>autentyczne, spersonalizowane, a wi\u0119c skuteczne.\u00a0<\/p><p><span style=\"font-weight: 400;\">W okresie \u015bwi\u0105tecznym Filter Maker wsp\u00f3\u0142pracowa\u0142 z <\/span>Manuscry<span style=\"font-weight: 400;\">. Celem akcji by\u0142o wys\u0142anie kartki do naszych klient\u00f3w, aby podzi\u0119kowa\u0107 im za <\/span>wsp\u00f3\u0142praca <span style=\"font-weight: 400;\">ustanowione, oraz <\/span>zaufanie <span style=\"font-weight: 400;\">udzielane. W ten spos\u00f3b na karcie znajduje si\u0119 odr\u0119czna notatka, spersonalizowana dla klienta, oraz <\/span>Kod QR<span style=\"font-weight: 400;\"> na dole po prawej stronie.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Strona<\/span> Kod QR jest dwuwymiarowym kodem kreskowym. Skanowane przez smartfony i tablety<span style=\"font-weight: 400;\">Umo\u017cliwia ona przekierowanie u\u017cytkownika na stron\u0119, na przyk\u0142ad witryn\u0119 internetow\u0105, w celu przekazania dodatkowych informacji. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a9b9f35 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a9b9f35\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aba8a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4aba8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-048e567 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"048e567\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gdy klient zeskanuje kod QR, pojawia si\u0119 filtr Instagrama z r\u00f3\u017cnymi dynamicznymi elementami, aby podzi\u0119kowa\u0107 pracownikom za zaufanie: idealny spos\u00f3b na po\u0142\u0105czenie<\/span> <span style=\"font-weight: 400;\">the<\/span> mapa fizyczna<span style=\"font-weight: 400;\"> oraz <\/span>do\u015bwiadczenia AR.<span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b3d081 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5b3d081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Je\u015bli chcesz dowiedzie\u0107 si\u0119 wi\u0119cej na temat tworzenia filtr\u00f3w itp. <\/span><span style=\"color: #000000;\">kontakt<\/span><span style=\"font-weight: 400;\"> nasi eksperci.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Phygital: 5 przyk\u0142ad\u00f3w dzia\u0142a\u0144 marketingowych 1- Aplikacje mobilne i plakaty reklamowe 2- Immersyjny katalog 3- Reprezentacja 3D 4- Interaktywny kiosk w sklepie 5- Listy pocztowe Kontakt Co to jest phygital? Termin ten odnosi si\u0119 do faktu po\u0142\u0105czenia \u015bwiata cyfrowego ze \u015bwiatem fizycznym: phy(sic)(di)gital. Technika ta jest cz\u0119\u015bci\u0105 podej\u015bcia omnichannel, czyli wykorzystania cyfrowego 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marketin<\\\/b>g\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7373f05\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#application\\\">1- Applications mobiles et affiches publicitaires<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#catalogue\\\">2- Catalogue immersif<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Qu\\u2019est-ce-que le phygital ? Ce terme fait r\\u00e9f\\u00e9rence au fait d\\u2019allier le <\\\/span>monde digital au monde physique<span style=\\\"font-weight: 400;\\\"> : phy(sique)(di)gital. Cette technique s'inscrit dans une d\\u00e9marche <\\\/span>d\\u2019omnicanalit\\u00e9<span style=\\\"font-weight: 400;\\\">, soit le fait d\\u2019utiliser plusieurs canaux. Il est vrai qu\\u2019avec la multiplication des <\\\/span>canaux de distribution<span style=\\\"font-weight: 400;\\\"> et des <\\\/span>supports de communication<span style=\\\"font-weight: 400;\\\">, les entreprises doivent s\\u2019adapter afin de proposer une <\\\/span>exp\\u00e9rience client riche <span style=\\\"font-weight: 400;\\\">et<\\\/span> attractive<span style=\\\"font-weight: 400;\\\">. De plus, les <\\\/span>habitudes de consommation <span style=\\\"font-weight: 400;\\\">et <\\\/span>d\\u2019achat<span style=\\\"font-weight: 400;\\\"> \\u00e9voluent. Ainsi, pour <\\\/span>r\\u00e9pondre aux besoins <span style=\\\"font-weight: 400;\\\">de leurs clients, les entreprises s\\u2019adaptent, notamment en proposant des <\\\/span>services compl\\u00e9mentaires<span style=\\\"font-weight: 400;\\\">. Mais alors comment se mat\\u00e9rialise le phygital dans la r\\u00e9alit\\u00e9, et qu\\u2019est-ce que mettent en place les entreprises d\\u2019aujourd\\u2019hui ? 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La c\\u00e9l\\u00e8bre cha\\u00eene de fast-food d\\u00e9borde de cr\\u00e9ativit\\u00e9 pour toujours proposer de <\\\/span>nouveaux concepts innovants et captivants<span style=\\\"font-weight: 400;\\\">. 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Tant pour sa simplicit\\u00e9 d\\u2019utilisation que pour l\\u2019exp\\u00e9rience immersive in\\u00e9dite qu\\u2019il propose, il est b\\u00e9n\\u00e9fique pour les marques de mettre en place ce type de catalogue. En effet, il suffit aux consommateurs de prendre leur smartphone, ou leur tablette, afin de visualiser les produits du catalogue en 3D. Cette technologie s\\u2019appuie sur la r\\u00e9alit\\u00e9 augment\\u00e9e. Elle permet aux marques de plonger les consommateurs dans leur univers, et de les faire voyager.\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">C\\u2019est notamment ce que met en place <span style=\\\"color: #ffffff;\\\"><strong><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.joueclub.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Jou\\u00e9club<\\\/a><\\\/strong><\\\/span> pour ses catalogues de No\\u00ebl. Avec son slogan \\u201cLa magie de No\\u00ebl s\\u2019invite dans ton Jou\\u00e9Club\\u2026\\u201d, l\\u2019enseigne veut clairement faire r\\u00eaver les enfants. <\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Comment faire ? Il leur suffit de scanner les pages du catalogue pour avoir acc\\u00e8s aux fiches produits des jouets, avoir des animations 3D, des challenges \\u201cjeux\\u201d \\u00e0 relever, la possibilit\\u00e9 des cr\\u00e9er sa liste de cadeaux, et m\\u00eame la partager \\u00e0 sa famille, ou encore suivre une chasse au tr\\u00e9sor Disney : de multiples fonctions toutes plus innovantes les unes que les autres. Les catalogues immersifs de ce type font donc dispara\\u00eetre la fronti\\u00e8re entre le monde r\\u00e9el et le monde virtuel : un d\\u00e9fi relev\\u00e9 !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"18\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"4d91da3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"6917e45\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"03e6a17\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"3d\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"a642a90\",\"elType\":\"widget\",\"settings\":{\"title\":\"3) Repr\\u00e9sentation 3D\\n\",\"ekit_all_conditions_list\":[{\"_id\":\"0b68a5d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9cceaa1\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"structure\":\"20\",\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"1287107\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"4a18073\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Digital-Box-Lego.png\",\"id\":15533,\"alt\":\"Digital box lego\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"400\",\"height\":\"400\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"1784dac\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"e4bed35\"}],\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"14e946c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La crise sanitaire a eu un impact fort sur le e.commerce et les habitudes de consommation. De nombreuses marques ont saisi la Covid comme une opportunit\\u00e9 afin de se r\\u00e9inventer, et proposer des services physiques et digitaux compl\\u00e9mentaires : c\\u2019est notamment le cas de <strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/lego-snapchat-lens-connected\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Lego<\\\/a> <\\\/span><\\\/strong>!\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Selon le groupe, <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/viuz.com\\\/annonce\\\/2021\\\/03\\\/10\\\/lego-une-croissance-forte-le-signe-de-lomnicanal-et-de-la-transformation-numerique\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">les ventes consommateurs de 2020 ont augment\\u00e9 de 21%<\\\/a> <\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\">par rapport \\u00e0 l\\u2019ann\\u00e9e pr\\u00e9c\\u00e9dente. 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