{"id":15182,"date":"2022-03-14T08:51:53","date_gmt":"2022-03-14T08:51:53","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15182"},"modified":"2023-11-10T08:06:36","modified_gmt":"2023-11-10T08:06:36","slug":"5-tendances-reseaux-sociaux-2022","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/5-tendances-reseaux-sociaux-2022\/","title":{"rendered":"5 najwa\u017cniejszych trend\u00f3w w sieciach spo\u0142eczno\u015bciowych w 2022 r."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15182\" class=\"elementor elementor-15182\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19caaa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19caaa0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bca7244 exad-glass-effect-no exad-sticky-section-no\" data-id=\"bca7244\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-522269e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"522269e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Raport Hootsuite: Jakie jest 5 najwa\u017cniejszych trend\u00f3w w mediach spo\u0142eczno\u015bciowych w 2022 roku?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7871d52 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7871d52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-606af49 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"606af49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5936aa8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"5936aa8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c18c696 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c18c696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd21946 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd21946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ab1290 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9ab1290\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.hootsuite.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a><span style=\"font-weight: 400;\"> opublikowa\u0142a sw\u00f3j sz\u00f3sty raport przedstawiaj\u0105cy 5 najwa\u017cniejszych trend\u00f3w w sieciach spo\u0142eczno\u015bciowych w 2022 roku. Dzi\u0119ki analizie 18 000 marketer\u00f3w, raport ten zwraca uwag\u0119 na zachowania i nowe zasady. Ale czym s\u0105 te nowe trendy? I jak si\u0119 do nich dostosowa\u0107? Przyjrzyjmy si\u0119 temu razem!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d85a29b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d85a29b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c82e971 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c82e971\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d923579 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d923579\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158c6e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"158c6e1\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-no-translation=\"\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-158c6e1{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c386524 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c386524\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-da58d30 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"da58d30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b1486b exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b1486b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6aff19f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6aff19f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Znaczenie Tik Tok<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69e87e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b69e87e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.tiktok.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Tik Tok<\/a><span style=\"font-weight: 400;\"> sta\u0142 si\u0119 si\u00f3dmym najpopularniejszym portalem spo\u0142eczno\u015bciowym na \u015bwiecie. <\/span>Wniosek<span style=\"font-weight: 400;\"> ma ponad miliard u\u017cytkownik\u00f3w (stan na wrzesie\u0144 2021 r.). Nie licz\u0105c sieci komunikator\u00f3w, Tik Tok jest czwart\u0105 najpopularniejsz\u0105 sieci\u0105 spo\u0142eczno\u015bciow\u0105 na \u015bwiecie, po <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> <span style=\"font-weight: 400;\">(2,7 mld), <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><span style=\"font-weight: 400;\"> (2,4 mld) i<\/span><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\"> Instagram<\/a><span style=\"font-weight: 400;\"> (1,2 mld).\u00a0<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Liczba<\/span>u\u017cytkownicy<span style=\"font-weight: 400;\"> wci\u0105\u017c ro\u015bnie. Rzeczywi\u015bcie, w styczniu 2021 r, <\/span>689 milion\u00f3w aktywnych u\u017cytkownik\u00f3w miesi\u0119cznie<span style=\"font-weight: 400;\"> o 45% w ci\u0105gu nieca\u0142ego roku. Dla por\u00f3wnania, Instagram odnotowa\u0142 <\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">liczba miesi\u0119cznych abonent\u00f3w<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\">\u00a0w 2020 r. wzro\u015bnie o 6%.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Innym wska\u017anikiem sukcesu Tik Tok jest liczba wyszukiwa\u0144 w wyszukiwarkach. W ci\u0105gu ostatnich 12 miesi\u0119cy liczba wyszukiwa\u0144 wzros\u0142a o 173%, podczas gdy zapotrzebowanie na wyszukiwania dla Instagram Reels wzros\u0142o tylko o 22%, a dla Stories nawet spad\u0142o o 33%.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Pomimo tych imponuj\u0105cych liczb, firmy wci\u0105\u017c wahaj\u0105 si\u0119, czy inwestowa\u0107 w sie\u0107. Przedsi\u0119biorstwa nadal inwestuj\u0105 w takie sieci jak Instagram i Facebook, ale 35% respondent\u00f3w twierdzi, \u017ce planuje zwi\u0119kszy\u0107 swoje inwestycje w Tik Tok w ci\u0105gu najbli\u017cszych 12 miesi\u0119cy.<\/span><\/p><p><span style=\"font-weight: 400;\">Liczby te odzwierciedlaj\u0105 znaczenie Tik Tok oraz miejsce, jakie sie\u0107 ta zajmie w strategii marketingowej firm. 24% respondent\u00f3w uwa\u017ca, \u017ce Tik Tok jest najskuteczniejsz\u0105 sieci\u0105 spo\u0142eczno\u015bciow\u0105 do realizacji ich cel\u00f3w, co stanowi wzrost o 700% w por\u00f3wnaniu z rokiem 2020.<\/span><\/p><p><span style=\"font-weight: 400;\">Dlatego, aby sprosta\u0107 rosn\u0105cemu zapotrzebowaniu, w latach 2020 i 2021 Tik Tok wprowadza nowe przydatne narz\u0119dzia biznesowe, takie jak profile biznesowe, reklamy i rynek projektant\u00f3w.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62920bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"62920bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ee47ae exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ee47ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9034a37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9034a37\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-856b5bb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"856b5bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-710e936 exad-glass-effect-no exad-sticky-section-no\" data-id=\"710e936\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-753f730 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"753f730\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wydatki na reklam\u0119 skierowane do ma\u0142ych sieci spo\u0142eczno\u015bciowych<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57439d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"57439d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Wp\u0142yw reklamy ewoluuje i staje si\u0119 coraz bardziej skuteczny w sieciach takich jak Tik Tok, <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.pinterest.fr\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> <span style=\"font-weight: 400;\">lub . <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><span style=\"font-weight: 400;\">. W rzeczywisto\u015bci sieci te s\u0105 mniej nasycone reklamami ni\u017c na przyk\u0142ad Instagram czy Facebook.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e9e4e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e9e4e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76cae1d exad-glass-effect-no exad-sticky-section-no\" data-id=\"76cae1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"399\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite.jpg\" class=\"attachment-large size-large wp-image-15205\" alt=\"Wykres Hootsuite rozszyfrowuj\u0105cy inwestycje w media spo\u0142eczno\u015bciowe w 2022 r.\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite.jpg 500w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite-300x239.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-Hootsuite-15x12.jpg 15w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11b019e exad-glass-effect-no exad-sticky-section-no\" data-id=\"11b019e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57c1bba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"57c1bba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Ten nowy trend potwierdzaj\u0105 w szczeg\u00f3lno\u015bci trzy poni\u017csze badania:\u00a0<\/span><\/p><ul><li><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Badanie <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.kantar.com\/fr\" target=\"_blank\" rel=\"noopener\">Kantar<\/a><span style=\"font-weight: 400;\">Badanie zlecone przez Tik Tok wykaza\u0142o, \u017ce u\u017cytkownikom reklamy Tik Tok podoba\u0142y si\u0119 bardziej ni\u017c reklamy w innych sieciach i uznali je za bardziej inspiruj\u0105ce i przyjemne.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Nauka o <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.nielsen.com\/fr\/fr\/\" target=\"_blank\" rel=\"noopener\">Nielsen<\/a><span style=\"font-weight: 400;\"><strong>,<\/strong> zlecone przez Snapchat, pokazuje, \u017ce reklamy na Snapchacie maj\u0105 wi\u0119ksz\u0105 skuteczno\u015b\u0107 ni\u017c reklamy telewizyjne. Znajduje to odzwierciedlenie w zwi\u0119kszonej \u015bwiadomo\u015bci i intencji zakupu.\u00a0<\/span><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Badanie <\/span><a style=\"color: #000000;\" href=\"https:\/\/business.pinterest.com\/fr\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pinterest Biznes<\/span><\/a><span style=\"font-weight: 400;\"> wskazuje, \u017ce reklamy na Pintere\u015bcie maj\u0105 wy\u017cszy zwrot z inwestycji i ni\u017cszy wsp\u00f3\u0142czynnik konwersji ni\u017c reklamy na innych portalach spo\u0142eczno\u015bciowych.<\/span><\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1a043 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5c1a043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Badania te potwierdzaj\u0105 tendencj\u0119 do stosowania mniejszych sieci do przesy\u0142ania reklam, kt\u00f3re wydaj\u0105 si\u0119 bardziej naturalne, zabawne i atrakcyjne dla u\u017cytkownik\u00f3w.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd4701a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd4701a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1628f9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1628f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e30b1bf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e30b1bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tendencja do kupowania bezpo\u015brednio z sieci spo\u0142eczno\u015bciowych<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90560d6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"90560d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Okres telepracy przyczyni\u0142 si\u0119 do wzrostu wykorzystania sieci spo\u0142eczno\u015bciowych. W zwi\u0105zku z tym wzros\u0142a liczba zakup\u00f3w dokonywanych za po\u015brednictwem sieci spo\u0142eczno\u015bciowych. Wed\u0142ug <a style=\"color: #000000;\" href=\"https:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>Do 2025 r. handel spo\u0142eczno\u015bciowy stanie si\u0119 bran\u017c\u0105 wart\u0105 80 miliard\u00f3w dolar\u00f3w.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Wi\u0119kszo\u015b\u0107 portali spo\u0142eczno\u015bciowych, aby sprosta\u0107 rosn\u0105cemu zapotrzebowaniu, wprowadza do swoich platform zintegrowane rozwi\u0105zania umo\u017cliwiaj\u0105ce dokonywanie zakup\u00f3w.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2355e08 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2355e08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89a5cf4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"89a5cf4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ac9236 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1ac9236\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sukces p\u0142atnej reklamy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b173aa4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b173aa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">P\u0142atna reklama uzupe\u0142nia naturalny zasi\u0119g, kt\u00f3ry maleje. 44% respondent\u00f3w stwierdzi\u0142o, \u017ce konieczne jest zwi\u0119kszenie bud\u017cetu na reklam\u0119, aby zaradzi\u0107 spadkowi naturalnego zasi\u0119gu w sieciach spo\u0142eczno\u015bciowych.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Nadal mo\u017cliwe jest uzyskanie efektu wirusowego bez przeznaczania na to bud\u017cetu, na przyk\u0142ad w serwisie Tik Tok. Niemniej jednak, niezale\u017cnie od wysoko\u015bci przyznanego bud\u017cetu, firmy nadal musz\u0105 uczy\u0107 si\u0119, jak wzmacnia\u0107 swoje tre\u015bci, aby nadal rozwija\u0107 spo\u0142eczno\u015bci pozyskane w r\u00f3\u017cnych sieciach spo\u0142eczno\u015bciowych.\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">P\u0142atny sponsoring w sieciach mo\u017cna aktywowa\u0107 na r\u00f3\u017cne sposoby. Na przyk\u0142ad, mo\u017cliwe jest <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/comment-sponsoriser-un-filtre-instagram-en-story\/\" target=\"_blank\" rel=\"noopener\">Zasponsoruj sw\u00f3j filtr w historii na Instagramie i Facebooku.<\/a><span style=\"font-weight: 400;\"> Sponsoruj\u0105c filtr, zapewniasz mu wi\u0119ksz\u0105 widoczno\u015b\u0107. Pojawia si\u0119 on w kanale stories, aby zapewni\u0107 szerok\u0105 dystrybucj\u0119 i wi\u0119ksz\u0105 liczb\u0119 wy\u015bwietle\u0144.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4e009f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4e009f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a06092 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a06092\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea97399 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ea97399\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Telefoniczna obs\u0142uga klienta ma tendencj\u0119 do zanikania<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9c6a07 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b9c6a07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Wed\u0142ug badania Nielsena przeprowadzonego na zlecenie Facebooka, 64% respondent\u00f3w stwierdzi\u0142o, \u017ce woli wys\u0142a\u0107 wiadomo\u015b\u0107 ni\u017c zadzwoni\u0107 do firmy. Ponadto, <a style=\"color: #000000;\" href=\"https:\/\/www.gartner.com\/en\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> wynika, \u017ce do 2023 roku 60% wszystkich zg\u0142osze\u0144 dotycz\u0105cych obs\u0142ugi klienta b\u0119dzie obs\u0142ugiwanych za po\u015brednictwem kana\u0142\u00f3w cyfrowych. W rezultacie skuteczna obs\u0142uga klienta w sieciach spo\u0142eczno\u015bciowych staje si\u0119 konieczno\u015bci\u0105, aby sprosta\u0107 rosn\u0105cemu zapotrzebowaniu u\u017cytkownik\u00f3w.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cad0933 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cad0933\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cde5957 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cde5957\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4bf088 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c4bf088\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"620\" height=\"620\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite.jpg\" class=\"attachment-medium_large size-medium_large wp-image-15206\" alt=\"Grafika biznesowa Hootsuite\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite.jpg 620w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-100x100.jpg 100w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-600x600.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/graphique-2-hootsuite-12x12.jpg 12w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ad017f exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ad017f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-491452f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"491452f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Wed\u0142ug raportu Trends 2022 Hootsuite, 36% organizacji nie zacz\u0119\u0142o jeszcze inwestowa\u0107 w obs\u0142ug\u0119 klienta w mediach spo\u0142eczno\u015bciowych, a 34% nawet nie planuje tego robi\u0107. Raport sugeruje r\u00f3wnie\u017c, \u017ce trend ten ewoluuje i zmienia si\u0119. 59% respondent\u00f3w zgadza si\u0119, \u017ce obs\u0142uga klienta w sieciach spo\u0142eczno\u015bciowych zyska\u0142a na warto\u015bci dla ich organizacji.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Tak wi\u0119c znaczenie Tik Tok, wzrost wydatk\u00f3w na reklam\u0119 w ma\u0142ych sieciach spo\u0142eczno\u015bciowych, wzrost zakup\u00f3w za po\u015brednictwem sieci, sukces p\u0142atnej reklamy czy telefoniczna obs\u0142uga klienta, kt\u00f3ra ma tendencj\u0119 do zanikania, to g\u0142\u00f3wne trendy w sieciach spo\u0142eczno\u015bciowych, kt\u00f3re nale\u017cy zachowa\u0107 na rok 2022.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7c49e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7c49e67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f611118 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f611118\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1744493 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"1744493\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e5b3dd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0e5b3dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa08ebc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fa08ebc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default translation-block\">Skontaktujemy si\u0119 z Pa\u0144stwem w <b>ci\u0105gu kilku minut \u2714<\/b>.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Raport Hootsuite: Jakie jest 5 najwa\u017cniejszych trend\u00f3w w mediach spo\u0142eczno\u015bciowych w 2022 roku? Skontaktuj si\u0119 z nami Hootsuite opublikowa\u0142 sw\u00f3j sz\u00f3sty raport przedstawiaj\u0105cy 5 najwa\u017cniejszych trend\u00f3w w sieciach spo\u0142eczno\u015bciowych na 2022 rok. Dzi\u0119ki analizie 18 000 marketer\u00f3w, raport ten podkre\u015bla zachowania i nowe zasady. Wi\u0119c jakie s\u0105 [...]<\/p>","protected":false},"author":1,"featured_media":470443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-15182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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En excluant les r\\u00e9seaux de messagerie, Tik Tok est le 4\\u00e8me r\\u00e9seau social le plus populaire au monde, apr\\u00e8s <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.facebook.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Facebook<\\\/a> <span style=\\\"font-weight: 400;\\\">(2,7 milliards), <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.youtube.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Youtube<\\\/a><span style=\\\"font-weight: 400;\\\"> (2,4 milliards) et<\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.instagram.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"> Instagram<\\\/a><span style=\\\"font-weight: 400;\\\"> (1,2 milliards).\\u00a0<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le nombre d\\u2019<\\\/span>utilisateurs<span style=\\\"font-weight: 400;\\\"> ne cesse d\\u2019augmenter. En effet, on comptait en janvier 2021, <\\\/span>689 millions d\\u2019utilisateurs actifs mensuels<span style=\\\"font-weight: 400;\\\"> avec une augmentation de 45% en moins d\\u2019un an. En comparaison, Instagram a vu son <\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\\\">nombre d\\u2019abonn\\u00e9s mensuels<\\\/span><span style=\\\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 1rem;\\\">\\u00a0augmenter de 6% en 2020.<\\\/span><\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Autre indicateur traduisant le succ\\u00e8s de Tik Tok : le nombre de recherches sur les moteurs de recherche. En effet, au cours des 12 derniers mois, le nombre de recherches a augment\\u00e9 de 173%, alors que la demande de recherches pour Instagram Reels a augment\\u00e9 de seulement 22%, et a m\\u00eame diminu\\u00e9 de 33% pour les Stories.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Malgr\\u00e9 ces chiffres impressionnants, les entreprises continuent d\\u2019h\\u00e9siter \\u00e0 investir sur ce r\\u00e9seau. Les entreprises continuent d\\u2019investir sur les r\\u00e9seaux comme Instagram et Facebook, mais 35% des personnes interrog\\u00e9es d\\u00e9clarent pr\\u00e9voir d'augmenter leur investissement dans Tik Tok dans les 12 prochains mois.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ces chiffres refl\\u00e8tent donc l\\u2019importance de Tik Tok, et la place que va prendre ce r\\u00e9seau dans la strat\\u00e9gie marketing des entreprises. 24% des personnes interrog\\u00e9es pensent que Tik Tok est le r\\u00e9seau social le plus efficace pour atteindre leurs objectifs, c\\u2019est-\\u00e0-dire une hausse de 700% par rapport \\u00e0 2020.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ainsi, afin de r\\u00e9pondre \\u00e0 cette demande croissante, Tik Tok met en place de nouveaux outils commerciaux utiles en 2020 et 2021 pour les profils commerciaux, les publicit\\u00e9s et un march\\u00e9 de cr\\u00e9ateurs.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"62920bc\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"4ee47ae\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9034a37\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"856b5bb\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"710e936\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"753f730\",\"elType\":\"widget\",\"settings\":{\"title\":\"Des d\\u00e9penses publicitaires orient\\u00e9es vers les petits r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"57439d7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019impact des publicit\\u00e9s \\u00e9volue, et devient de plus en plus efficace sur les r\\u00e9seaux tels que Tik Tok, <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.pinterest.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Pinterest<\\\/a> <span style=\\\"font-weight: 400;\\\">ou <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/l\\\/fr-fr\\\/download\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Snapchat<\\\/a><span style=\\\"font-weight: 400;\\\">. En effet, ces r\\u00e9seaux sont moins satur\\u00e9s de publicit\\u00e9s que peuvent l\\u2019\\u00eatre Instagram ou Facebook par exemple.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e9e4e5d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"76cae1d\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d88fe44\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/graphique-Hootsuite.jpg\",\"id\":15205,\"alt\":\"Graphique Hootsuite d\\u00e9cryptant l'investissement sur les r\\u00e9seaux sociaux en 2022\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"11b019e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"57c1bba\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Cette nouvelle tendance se confirme notamment avec les 3 \\u00e9tudes suivantes :\\u00a0<\\\/span><\\\/p><ul><li><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.kantar.com\\\/fr\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Kantar<\\\/a><span style=\\\"font-weight: 400;\\\">, command\\u00e9e par Tik Tok, met en avance l\\u2019app\\u00e9tence des utilisateurs pour les publicit\\u00e9s Tik Tok, les consid\\u00e9rant davantage inspirantes et agr\\u00e9ables par rapport aux publicit\\u00e9s d\\u2019autres r\\u00e9seaux.\\u00a0<\\\/span><\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude de <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nielsen.com\\\/fr\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nielsen<\\\/a><span style=\\\"font-weight: 400;\\\"><strong>,<\\\/strong> mandat\\u00e9e par Snapchat, prouve que les publicit\\u00e9s sur Snapchat ont plus d\\u2019effet que les publicit\\u00e9s t\\u00e9l\\u00e9vis\\u00e9es. Cela se traduit notamment par une plus grande notori\\u00e9t\\u00e9 et des intentions d\\u2019achat accrues.\\u00a0<\\\/span><\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tude <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/business.pinterest.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Pinterest Business<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> indique que les annonces sur Pinterest pr\\u00e9sentent un meilleur retour sur investissement et des taux de conversion moins \\u00e9lev\\u00e9s que les annonces diffus\\u00e9es sur d\\u2019autres r\\u00e9seaux sociaux.<\\\/span><\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"5c1a043\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">Ces \\u00e9tudes confirment la tendance des plus petits r\\u00e9seaux pour la diffusion de publicit\\u00e9s, qui apparaissent plus naturelles, divertissantes et attractives pour les utilisateurs.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"dd4701a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c1628f9\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"e30b1bf\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une tendance \\u00e0 acheter directement sur les r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"90560d6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La p\\u00e9riode de t\\u00e9l\\u00e9travail a g\\u00e9n\\u00e9r\\u00e9 une augmentation de l\\u2019utilisation des r\\u00e9seaux sociaux. Par cons\\u00e9quent, les achats via les r\\u00e9seaux sociaux ont augment\\u00e9. Selon le <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.emarketer.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">eMarketer<\\\/a>, le commerce social repr\\u00e9sentera une industrie de 80 milliards de dollars d\\u2019ici 2025.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">La plupart des r\\u00e9seaux sociaux int\\u00e8grent \\u00e0 leur plateforme des solutions d\\u2019achats int\\u00e9gr\\u00e9s afin de r\\u00e9pondre aux attentes croissante de la demande.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2355e08\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"89a5cf4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"1ac9236\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le succ\\u00e8s de la publicit\\u00e9 payante\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b173aa4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La publicit\\u00e9 payante vient compl\\u00e9ter la port\\u00e9e naturelle qui est en d\\u00e9clin. En effet, 44% des personnes interrog\\u00e9es indiquent qu\\u2019il est n\\u00e9cessaire d'augmenter les budgets publicitaires pour faire face au d\\u00e9clin de la port\\u00e9e naturelle sur les r\\u00e9seaux sociaux.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Il est toujours possible de devenir viral sans allouer de budget, sur Tik Tok par exemple. Cependant, il reste n\\u00e9cessaire pour les entreprises d'apprendre \\u00e0 booster leur contenus, quel que soit le budget allou\\u00e9, afin de continuer \\u00e0 d\\u00e9velopper les communaut\\u00e9s acquises sur les diff\\u00e9rents r\\u00e9seaux sociaux.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Vous pouvez activer la sponsorisation payante sur les r\\u00e9seaux de diff\\u00e9rentes fa\\u00e7ons. Il est par exemple possible de <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/comment-sponsoriser-un-filtre-instagram-en-story\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">sponsoriser son filtre en story sur Instagram et Facebook.<\\\/a><span style=\\\"font-weight: 400;\\\"> Ainsi, en sponsorisant votre filtre vous lui donnerez davantage de visibilit\\u00e9. 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