{"id":15052,"date":"2022-03-07T10:00:00","date_gmt":"2022-03-07T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15052"},"modified":"2023-11-10T08:07:20","modified_gmt":"2023-11-10T08:07:20","slug":"web-ar-apprecie-des-consommateurs","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/web-ar-apprecie-des-consommateurs\/","title":{"rendered":"Sie\u0107 AR sprawi\u0142aby, \u017ce e-handel sta\u0142by si\u0119 przyjemniejszy dla 34% Amerykan\u00f3w"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15052\" class=\"elementor elementor-15052\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f72d653 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"f72d653\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbf9434 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fbf9434\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eb810e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7eb810e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sie\u0107 AR sprawi\u0142aby, \u017ce e-handel sta\u0142by si\u0119 przyjemniejszy dla 34% Amerykan\u00f3w<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a508ba4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a508ba4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b002ded elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"b002ded\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5404088 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"5404088\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc0447 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"dcc0447\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6ce7d3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f6ce7d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0d54dd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c0d54dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/today.yougov.com\/topics\/technology\/articles-reports\/2022\/02\/17\/profile-peek-online-shopping-augmented-reality\" target=\"_blank\" rel=\"noopener\">YouGov<\/a> W dniu 18 lutego 2022 r. opublikowano badanie dotycz\u0105ce opinii Amerykan\u00f3w na temat sieci AR w handlu elektronicznym. Nawet je\u015bli to badanie dotyczy tylko Amerykan\u00f3w, pozwala nam wyobrazi\u0107 sobie ewolucj\u0119 \u015bwiatowego rynku rozszerzonej rzeczywisto\u015bci w nadchodz\u0105cych latach.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bc47704 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bc47704\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c68275d exad-glass-effect-no exad-sticky-section-no\" data-id=\"c68275d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7775ee1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7775ee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rzeczywisto\u015b\u0107 rozszerzona narz\u0119dziem dla marek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01a1b2c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"01a1b2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Technologia ta istnieje ju\u017c od jakiego\u015b czasu, ale w marketingu marki jest wykorzystywana od dekady. Rzeczywisto\u015b\u0107 rozszerzon\u0105 mo\u017cna w\u0142\u0105czy\u0107 do strategii marketingowej na wiele sposob\u00f3w, takich jak filtry na portalach spo\u0142eczno\u015bciowych, AR w Internecie czy wideokonferencje.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Termin rzeczywisto\u015b\u0107 rozszerzona nie jest jednak dobrze znany, a u\u017cytkownicy czasami nawet nie wiedz\u0105, \u017ce wizualizuj\u0105 rzeczy za pomoc\u0105 rzeczywisto\u015bci rozszerzonej. W ubieg\u0142ym roku na ca\u0142ym \u015bwiecie 810 milion\u00f3w os\u00f3b korzysta\u0142o z AR na swoich smartfonach, a do ko\u0144ca 2022 roku liczba ta wzro\u015bnie do miliarda.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Jak wida\u0107, rzeczywisto\u015b\u0107 rozszerzona staje si\u0119 wa\u017cnym narz\u0119dziem, dzi\u0119ki kt\u00f3remu marki mog\u0105 zbli\u017cy\u0107 si\u0119 do swoich klient\u00f3w.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cabcd34 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cabcd34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6689ea exad-glass-effect-no exad-sticky-section-no\" data-id=\"e6689ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40dad0d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"40dad0d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-de4134a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"de4134a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34b728c exad-glass-effect-no exad-sticky-section-no\" data-id=\"34b728c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f33bee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9f33bee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Co konsumenci s\u0105dz\u0105 o sieci AR?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37ba89e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"37ba89e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Po pierwsze, zanim zaczniemy m\u00f3wi\u0107 o rozszerzonej rzeczywisto\u015bci, YouGov wyja\u015bnia, \u017ce 73% Amerykan\u00f3w chce mie\u0107 lepsze do\u015bwiadczenia z zakup\u00f3w, kiedy korzystaj\u0105 ze swojego smartfona.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">To w\u0142a\u015bnie tutaj web AR wkracza do gry i pomaga markom. Rzeczywi\u015bcie, dzi\u0119ki rzeczywisto\u015bci rozszerzonej u\u017cytkownicy mog\u0105 wy\u015bwietla\u0107 obiekty tr\u00f3jwymiarowe w ich rzeczywistym otoczeniu. To przynosi <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/handel-elektroniczny-w-rzeczywistosci-rozszerzonej\/\" target=\"_blank\" rel=\"noopener\">wiele zalet<\/a> zar\u00f3wno dla handlowc\u00f3w, jak i konsument\u00f3w.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Badanie to dowodzi, \u017ce 34% Amerykan\u00f3w zgadza si\u0119, \u017ce rzeczywisto\u015b\u0107 rozszerzona uczyni\u0142aby ich zakupy przyjemniejszymi i zabawniejszymi.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Ponadto 72 % stwierdzi\u0142o, \u017ce rzeczywisto\u015b\u0107 rozszerzona pomog\u0142aby im w polecaniu produkt\u00f3w swoim znajomym i rodzinie. Zdaniem respondent\u00f3w, pozwoli\u0142oby im to na bardzo dok\u0142adne przedstawienie, jak w rzeczywisto\u015bci wygl\u0105da u\u017cytkowanie produktu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c95ef8c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c95ef8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f29547 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6f29547\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b66f10 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2b66f10\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/statistique-web-ar-q552ttzy6ecsjh58pjdzu1ljw7ssftt2o8tjb06y48.jpg\" title=\"statistics-web-ar\" alt=\"web-ar-benefits\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6fb079c exad-glass-effect-no exad-sticky-section-no\" data-id=\"6fb079c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-727a43f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"727a43f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Ponadto istniej\u0105 statystyki, kt\u00f3re pokazuj\u0105, \u017ce rzeczywisto\u015b\u0107 rozszerzona jest bardzo popularna w\u015br\u00f3d Amerykan\u00f3w. W rzeczywisto\u015bci 22% z nich udost\u0119pnia tre\u015bci w Internecie, a liczba ta wzrasta do 37%, je\u015bli skupimy si\u0119 na osobach, kt\u00f3re lubi\u0105 rzeczywisto\u015b\u0107 rozszerzon\u0105. Je\u015bli wi\u0119c dana marka oferuje tre\u015bci wykorzystuj\u0105ce rzeczywisto\u015b\u0107 rozszerzon\u0105, b\u0119d\u0105 one cz\u0119\u015bciej udost\u0119pniane przez u\u017cytkownik\u00f3w.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c31754c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c31754c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-817b7ee exad-glass-effect-no exad-sticky-section-no\" data-id=\"817b7ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26d580c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"26d580c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sie\u0107 AR: d\u017awignia, z kt\u00f3rej korzysta ju\u017c wiele firm<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5d48e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e5d48e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Integracja rzeczywisto\u015bci rozszerzonej mo\u017ce odbywa\u0107 si\u0119 za po\u015brednictwem wielu kana\u0142\u00f3w, takich jak sieci spo\u0142eczno\u015bciowe czy Internet AR.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Web AR umo\u017cliwia odwiedzaj\u0105cym stron\u0119 internetow\u0105 wy\u015bwietlanie produkt\u00f3w 3D w ich otoczeniu w rzeczywisto\u015bci rozszerzonej. 5 powod\u00f3w, dla kt\u00f3rych warto w\u0142\u0105czy\u0107 rzeczywisto\u015b\u0107 rozszerzon\u0105 do swojej witryny e-commerce (link do artyku\u0142u).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Kr\u00f3tko m\u00f3wi\u0105c, oferuje klientom lepsze do\u015bwiadczenia zakupowe, a ponadto pozwala firmom obni\u017cy\u0107 wska\u017anik zwrotu produkt\u00f3w, zoptymalizowa\u0107 SEO i wyr\u00f3\u017cni\u0107 si\u0119 na tle konkurencji, oferuj\u0105c wci\u0105gaj\u0105ce do\u015bwiadczenia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b319989 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b319989\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca1996c exad-glass-effect-no exad-sticky-section-no\" data-id=\"ca1996c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-476f887 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"476f887\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak zintegrowa\u0107 web AR na swojej stronie internetowej?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e99be6c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e99be6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Aby zaoferowa\u0107 takie do\u015bwiadczenie rzeczywisto\u015bci rozszerzonej, nale\u017cy najpierw zintegrowa\u0107 modeler 3D na swojej stronie internetowej z produktem, kt\u00f3ry ma by\u0107 oferowany w 3D.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Nast\u0119pnie nale\u017cy zintegrowa\u0107 fragment kodu HTML na stronie internetowej, aby umo\u017cliwi\u0107 korzystanie z rzeczywisto\u015bci rozszerzonej na smartfonach.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sie\u0107 AR sprawi\u0142aby, \u017ce handel elektroniczny by\u0142by przyjemniejszy dla 34% Amerykan\u00f3w Skontaktuj si\u0119 z nami YouGov opublikowa\u0142 18 lutego 2022 r. badanie dotycz\u0105ce opinii Amerykan\u00f3w na temat sieci AR w handlu elektronicznym. Chocia\u017c badanie to dotyczy tylko Amerykan\u00f3w, daje nam wyobra\u017cenie o tym, jak globalny rynek rzeczywisto\u015bci rozszerzonej b\u0119dzie ewoluowa\u0142 w ci\u0105gu najbli\u017cszych kilku [...].<\/p>","protected":false},"author":1,"featured_media":2679929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-15052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/today.yougov.com\\\/topics\\\/technology\\\/articles-reports\\\/2022\\\/02\\\/17\\\/profile-peek-online-shopping-augmented-reality\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">YouGov<\\\/a> a sorti une \\u00e9tude le 18 f\\u00e9vrier 2022 sur l\\u2019opinion des am\\u00e9ricains au sujet du web AR dans le e-commerce. M\\u00eame si cette \\u00e9tude concerne uniquement les am\\u00e9ricains, elle permet d\\u2019imaginer l\\u2019\\u00e9volution du march\\u00e9 mondial de la r\\u00e9alit\\u00e9 augment\\u00e9e dans les ann\\u00e9es \\u00e0 venir.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"column_gap\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"bc47704\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"c68275d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7775ee1\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9alit\\u00e9 augment\\u00e9e un outil pour les marques\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"01a1b2c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cette technologie existe depuis un certain temps mais cela fait depuis une d\\u00e9cennie qu\\u2019elle est utilis\\u00e9e dans le marketing des marques. En effet, il existe plusieurs fa\\u00e7ons d\\u2019int\\u00e9grer la r\\u00e9alit\\u00e9 augment\\u00e9e dans sa strat\\u00e9gie de marketing telles que les filtres sur les r\\u00e9seaux sociaux, le web AR ou dans les visioconf\\u00e9rences.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Le terme r\\u00e9alit\\u00e9 augment\\u00e9e est cependant peu connu et les utilisateurs ne savent parfois m\\u00eame pas qu\\u2019ils sont en train de visualiser des \\u00e9l\\u00e9ments gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e. Partout dans le monde, 810 millions de personnes ont utilis\\u00e9 l\\u2019AR sur leur smartphone l\\u2019ann\\u00e9e derni\\u00e8re et ce nombre va se transformer en milliard d\\u2019ici fin 2022.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Vous l\\u2019aurez donc compris, la r\\u00e9alit\\u00e9 augment\\u00e9e devient un levier majeur pour les marques afin de se rapprocher de leurs clients.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"cabcd34\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"e6689ea\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"40dad0d\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"de4134a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"34b728c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"9f33bee\",\"elType\":\"widget\",\"settings\":{\"title\":\"Que pensent les consommateurs du web AR ?\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"37ba89e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Tout d\\u2019abord, avant de parler de la r\\u00e9alit\\u00e9 augment\\u00e9e, YouGov explique que 73% des am\\u00e9ricains souhaitent avoir une meilleure exp\\u00e9rience d\\u2019achat lorsqu\\u2019ils sont sur leur smartphone.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">C\\u2019est \\u00e0 ce moment-l\\u00e0 que le web AR entre en jeu et apporte son aide aux marques. En effet, gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e, les utilisateurs peuvent projeter les objets en 3D dans leur environnement r\\u00e9el. Ceci apporte de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/realite-augmentee-e-commerce\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">nombreux avantages<\\\/a> pour les commer\\u00e7ants ainsi que pour les consommateurs.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">C\\u2019est ce que prouve cette \\u00e9tude, 34% des am\\u00e9ricains approuvent que la r\\u00e9alit\\u00e9 augment\\u00e9e rendrait leur exp\\u00e9rience d\\u2019achat plus agr\\u00e9able et fun.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">De plus, 72 % ont \\u00e9galement d\\u00e9clar\\u00e9 que la r\\u00e9alit\\u00e9 augment\\u00e9e les aiderait \\u00e0 recommander des produits \\u00e0 leurs amis et \\u00e0 leur famille. 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