{"id":14291,"date":"2022-01-06T09:11:52","date_gmt":"2022-01-06T09:11:52","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=14291"},"modified":"2023-11-10T08:14:30","modified_gmt":"2023-11-10T08:14:30","slug":"pizza-hut-et-bosh-un-partenariat-inattendu","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/pizza-hut-et-bosh-un-partenariat-inattendu\/","title":{"rendered":"Pizza Hut i BOSH: nieoczekiwana wsp\u00f3\u0142praca w zakresie rzeczywisto\u015bci rozszerzonej"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14291\" class=\"elementor elementor-14291\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-74e4cfb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"74e4cfb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8919ab exad-glass-effect-no exad-sticky-section-no\" data-id=\"a8919ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ccc4dc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3ccc4dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pizza Hut i BOSH - wci\u0105gaj\u0105ca kampania dzi\u0119ki rzeczywisto\u015bci rozszerzonej<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-29e8d17 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"29e8d17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d7b3e7 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d7b3e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52107ca elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"52107ca\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d03f74d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d03f74d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c8e3a4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6c8e3a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6722e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b6722e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">Po przedstawieniu Pa\u0144stwu w naszym ostatnim artykule <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/ra-levier-marketing\/\" target=\"_blank\" rel=\"noopener\">(Rzeczywisto\u015b\u0107 rozszerzona - d\u017awignia marketingu)<\/a> Kampania z Pacmanem w rzeczywisto\u015bci rozszerzonej, Pizza Hut powraca do Francji z nieoczekiwan\u0105 wsp\u00f3\u0142prac\u0105.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-dd5a3b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd5a3b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12bdd11 exad-glass-effect-no exad-sticky-section-no\" data-id=\"12bdd11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbd800e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bbd800e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pizza Hut powraca z zupe\u0142nie nowym partnerstwem!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f6ae26 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f6ae26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b4d789 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b4d789\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab9026f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"ab9026f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"791\" height=\"442\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/PizzaHut-x-BOSH.png\" class=\"attachment-large size-large wp-image-14292\" alt=\"niantic - rozszerzona rzeczywisto\u015b\u0107 - WebAR - raper - Pizza Hut -\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/PizzaHut-x-BOSH.png 791w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/PizzaHut-x-BOSH-600x335.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/PizzaHut-x-BOSH-300x168.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/PizzaHut-x-BOSH-768x429.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/01\/PizzaHut-x-BOSH-18x10.png 18w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f89a80f exad-glass-effect-no exad-sticky-section-no\" data-id=\"f89a80f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f04dcf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6f04dcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Dzi\u0119ki wsp\u00f3\u0142pracy z BOSH, wschodz\u0105c\u0105 gwiazd\u0105 francuskiego rapu, Pizza Hut rozpoczyna wyj\u0105tkow\u0105 kampani\u0119, wydaj\u0105c limitowan\u0105 edycj\u0119 pizzy. W przypadku tej pizzy BOSH przedstawia sw\u00f3j w\u0142asny przepis: <\/span><span style=\"font-weight: 400;\">kebab z kurczaka, ziemniaki, ser ementaler i sos samurajski.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Kampania ta zosta\u0142a zaprojektowana przez <a style=\"color: #000000;\" href=\"https:\/\/www.socialy.fr\/\" target=\"_blank\" rel=\"noopener\">Agencja Sp\u00f6ka (Socialy)<\/a> kt\u00f3ra od 2020 roku zarz\u0105dza wizerunkiem marki na portalach spo\u0142eczno\u015bciowych. Nast\u0119pnie Sp\u00f6ka powierzy\u0142a nam stworzenie element\u00f3w kampanii w rzeczywisto\u015bci rozszerzonej.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57af42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c57af42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ta kampania oferowa\u0142a nie tylko oryginaln\u0105 wsp\u00f3\u0142prac\u0119 z raperem, ale tak\u017ce wci\u0105gaj\u0105ce do\u015bwiadczenie rzeczywisto\u015bci rozszerzonej.\u00a0<\/p><p>Na pude\u0142kach pizzy wydrukowano kod QR, dzi\u0119ki czemu konsumenci mogli go bezpo\u015brednio zeskanowa\u0107 i zobaczy\u0107 BOSH w rzeczywisto\u015bci rozszerzonej na swoich smartfonach. Nast\u0119pnie raper zaoferowa\u0142 prywatny mini-koncert, wykonuj\u0105c utw\u00f3r \"Gringa\" ze swojego najnowszego albumu.<\/p><p>Dzi\u0119ki tej operacji klient m\u00f3g\u0142 prze\u017cy\u0107 we Francji wyj\u0105tkowe i zupe\u0142nie nowe do\u015bwiadczenie.<br \/>Rzeczywisto\u015b\u0107 rozszerzona to oryginalny spos\u00f3b na zbli\u017cenie si\u0119 do konsumenta i zaoferowanie mu spersonalizowanych do\u015bwiadcze\u0144. W czasach, gdy technologie cyfrowe zyska\u0142y na znaczeniu, jest to skuteczny spos\u00f3b na nawi\u0105zanie ponownego kontaktu z odbiorcami.<\/p><p>Kampania ta by\u0142a okazj\u0105 do wype\u0142nienia luki mi\u0119dzy medium fizycznym a interakcj\u0105 cyfrow\u0105, co obecnie nazywamy phygital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa1193 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"9aa1193\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=O2zNjoQ7OI0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-69c1d08 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"69c1d08\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c041476 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c041476\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d7e712 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"3d7e712\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pizza Hut i BOSH, wci\u0105gaj\u0105ca kampania dzi\u0119ki rozszerzonej rzeczywisto\u015bci Skontaktuj si\u0119 z nami Po zaprezentowaniu kampanii rozszerzonej rzeczywisto\u015bci z Pacmanem w naszym ostatnim artykule (Rozszerzona rzeczywisto\u015b\u0107, d\u017awignia marketingu), Pizza Hut powraca do Francji z nieoczekiwan\u0105 wsp\u00f3\u0142prac\u0105. Pizza Hut powraca z zupe\u0142nie nowym partnerstwem! Dzi\u0119ki wsp\u00f3\u0142pracy z 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