{"id":12956,"date":"2021-11-23T08:08:38","date_gmt":"2021-11-23T08:08:38","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=12956"},"modified":"2023-11-10T08:23:18","modified_gmt":"2023-11-10T08:23:18","slug":"xiaomi-pub-realite-augmentee","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/pl\/aktualnosci-2\/xiaomi-pub-realite-augmentee\/","title":{"rendered":"Xiaomi wy\u015bwietla reklam\u0119 rozszerzonej rzeczywisto\u015bci w Operze Paryskiej"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12956\" class=\"elementor elementor-12956\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ecceddd elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ecceddd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f789cb exad-glass-effect-no exad-sticky-section-no\" data-id=\"1f789cb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a9874 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"53a9874\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Xiaomi wy\u015bwietla reklam\u0119 rozszerzonej rzeczywisto\u015bci w Operze Paryskiej<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-61a8cc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"61a8cc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a3aa052 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3aa052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c05d5a0 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"c05d5a0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9148e7a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9148e7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba2d2b5 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba2d2b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d29efff exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d29efff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Do ko\u0144ca listopada Xiaomi wy\u015bwietla reklam\u0119 w rzeczywisto\u015bci rozszerzonej na jednej ze \u015bcian budynku Opery Paryskiej.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-f53175b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"f53175b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51e4530 exad-glass-effect-no exad-sticky-section-no\" data-id=\"51e4530\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70abcfa exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"70abcfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wci\u0105gaj\u0105ce do\u015bwiadczenie prezentuj\u0105ce nowy smartfon Xiaomi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-f28189d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"f28189d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-143678d exad-glass-effect-no exad-sticky-section-no\" data-id=\"143678d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-036b2ae exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"036b2ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"405\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/xiaomi-publicite\u0301-re\u0301alite\u0301-augmente\u0301e.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12958\" alt=\"xiaomi-realite-augmentee-paris\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/xiaomi-publicite\u0301-re\u0301alite\u0301-augmente\u0301e.jpg 720w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/xiaomi-publicite\u0301-re\u0301alite\u0301-augmente\u0301e-600x338.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/xiaomi-publicite\u0301-re\u0301alite\u0301-augmente\u0301e-300x169.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/xiaomi-publicite\u0301-re\u0301alite\u0301-augmente\u0301e-18x10.jpg 18w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d32775b exad-glass-effect-no exad-sticky-section-no\" data-id=\"d32775b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14617fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"14617fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Za pomoc\u0105 kodu QR przechodnie s\u0105 przekierowywani do aplikacji Snapchat, aby aktywowa\u0107 obiektyw.\u00a0<\/span><span style=\"font-weight: 400;\">Gdy filtr zostanie uruchomiony, niebo wok\u00f3\u0142 Opery zaciemni si\u0119, a z plakatu wyskoczy nowy smartfon Xiaomi 11T Pro z list\u0105 swoich funkcji. P\u00f3\u017aniej pojawi si\u0119 ogromna r\u0119ka, kt\u00f3ra podniesie go i przybli\u017cy do ciebie, aby<a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/wciagajace-doswiadczenie\/\" target=\"_blank\" rel=\"noopener\">wci\u0105gaj\u0105ce do\u015bwiadczenie<\/a>.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62074f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"62074f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-915d9dd exad-glass-effect-no exad-sticky-section-no\" data-id=\"915d9dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44d89d6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"44d89d6\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Kontakt<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0741a6f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0741a6f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8495ed2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8495ed2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d001db exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5d001db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak firma Xiaomi stworzy\u0142a t\u0119 reklam\u0119?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d7b09 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"93d7b09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Jak wiadomo, rzeczywisto\u015b\u0107 rozszerzona zaczyna odgrywa\u0107 wa\u017cn\u0105 rol\u0119 w marketingu marki.\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">W tym celu istnieje kilka kluczowych podmiot\u00f3w, kt\u00f3re umo\u017cliwiaj\u0105 markom oferowanie tre\u015bci wykorzystuj\u0105cych rzeczywisto\u015b\u0107 rozszerzon\u0105. Snapchat, Instagram i Facebook to g\u0142\u00f3wne filary tego trendu, a ka\u017cdy z tych portali spo\u0142eczno\u015bciowych robi wszystko, aby przyci\u0105gn\u0105\u0107 marki. <\/span><span style=\"font-weight: 400;\">W tym przyk\u0142adzie Xiaomi wybra\u0142o Snapchat z wielu powod\u00f3w, mi\u0119dzy innymi dlatego, \u017ce jest to sie\u0107 spo\u0142eczno\u015bciowa, kt\u00f3ra oferuje u\u017cytkownikom najlepsze wra\u017cenia zwi\u0105zane z rzeczywisto\u015bci\u0105 rozszerzon\u0105.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Aby stworzy\u0107 t\u0119 reklam\u0119, budynek Opery Paryskiej i ka\u017cdy element animacji musia\u0142 zosta\u0107 wymodelowany w 3D. Nast\u0119pnie mo\u017cna by\u0142o odkry\u0107 filtr Snapchat na dwa r\u00f3\u017cne sposoby. Pierwszym z nich by\u0142o rozpoznawanie obrazu, a drugim - kod QR. Wybieraj\u0105c drug\u0105 opcj\u0119, firma Xiaomi postawi\u0142a na bezpiecze\u0144stwo, poniewa\u017c technologia rozpoznawania obrazu mo\u017ce czasami si\u0119 zacina\u0107 lub nie dzia\u0142a\u0107, poniewa\u017c jasno\u015b\u0107 nie jest wystarczaj\u0105co dobra lub smartfon nie jest wystarczaj\u0105co wydajny.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Wra\u017cenia te s\u0105 nast\u0119pnie uruchamiane poprzez kodowanie i <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/pl\/wskazowki-dotyczace-sieci-spolecznosciowych\/studio-obiektywow\/\" target=\"_blank\" rel=\"noopener\">Oprogramowanie Lens Studio<\/a> kt\u00f3re Snapchat oferuje u\u017cytkownikom do tworzenia w\u0142asnych filtr\u00f3w.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d979dba elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d979dba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9b90b exad-glass-effect-no exad-sticky-section-no\" data-id=\"1f9b90b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eddcca5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"eddcca5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rzeczywisto\u015b\u0107 rozszerzona dla tradycyjnej reklamy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-685d0f3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"685d0f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Xiaomi pokaza\u0142o potencja\u0142 tej technologii w zakresie marketingu. Widzimy, \u017ce reklama display mo\u017ce zosta\u0107 zmodyfikowana w taki spos\u00f3b, aby oferowa\u0107 wci\u0105gaj\u0105ce tre\u015bci i dociera\u0107 do wi\u0119kszej liczby u\u017cytkownik\u00f3w. Obecnie wi\u0119kszo\u015b\u0107 ludzi posiada smartfon, kt\u00f3ry umo\u017cliwia korzystanie z rzeczywisto\u015bci rozszerzonej. Dzi\u0119ki temu marki mog\u0105 rozszerzy\u0107 swoje mo\u017cliwo\u015bci w zakresie tre\u015bci i zaoferowa\u0107 konsumentom bardziej wci\u0105gaj\u0105ce i \u017cywe do\u015bwiadczenia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Xiaomi wy\u015bwietla reklam\u0119 rozszerzonej rzeczywisto\u015bci w Operze Paryskiej Skontaktuj si\u0119 z nami Do ko\u0144ca listopada Xiaomi b\u0119dzie wy\u015bwietla\u0107 reklam\u0119 rozszerzonej rzeczywisto\u015bci na jednej ze \u015bcian budynku Opery Paryskiej. Jest to wci\u0105gaj\u0105ce do\u015bwiadczenie, kt\u00f3re prezentuje nowy smartfon Xiaomi. Za pomoc\u0105 kodu QR przechodnie s\u0105 przekierowywani do [...].<\/p>","protected":false},"author":1,"featured_media":470268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-12956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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Snapchat, Instagram et Facebook sont les principaux piliers de cette tendance et chacun de ces r\\u00e9seaux sociaux mettent tout en \\u0153uvre pour attirer les marques. <\\\/span><span style=\\\"font-weight: 400;\\\">Dans cet exemple, Xiaomi a choisi Snapchat pour diverses raisons, notamment car c'est le r\\u00e9seau social qui propose la meilleure exp\\u00e9rience immersive en r\\u00e9alit\\u00e9 augment\\u00e9e pour les utilisateurs.<\\\/span><\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Pour r\\u00e9aliser cette publicit\\u00e9, il a fallu mod\\u00e9liser en 3D l\\u2019\\u00e9difice de l\\u2019Op\\u00e9ra de Paris ainsi que chaque \\u00e9l\\u00e9ment de l\\u2019animation. Ensuite, il \\u00e9tait possible de d\\u00e9couvrir le filtre Snapchat de deux diff\\u00e9rentes fa\\u00e7ons. La premi\\u00e8re \\u00e9tant la reconnaissance d\\u2019image et la deuxi\\u00e8me, le QR code. 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