{"id":5839,"date":"2021-03-18T18:21:11","date_gmt":"2021-03-18T18:21:11","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=5839"},"modified":"2023-11-10T08:48:37","modified_gmt":"2023-11-10T08:48:37","slug":"realiteit-verergert-in-ons-dagelijkse-leven","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/nl\/nieuws\/realiteit-verergert-in-ons-dagelijkse-leven\/","title":{"rendered":"Augmented reality dringt door tot ons dagelijks leven"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5839\" class=\"elementor elementor-5839\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-57b239b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"57b239b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44eb3e2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"44eb3e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b7bac5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3b7bac5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Augmented reality dringt door tot ons dagelijks leven<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a50a5c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9a50a5c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77956da elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"77956da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f8589a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3f8589a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3bbd7b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3bbd7b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97a652d exad-glass-effect-no exad-sticky-section-no\" data-id=\"97a652d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-961ab27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"961ab27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Nu augmented reality zich steeds meer begint te ontwikkelen, maken veel sectoren gebruik van deze nieuwe technologie om het te integreren in ons dagelijks leven. Handel, geneeskunde, cultuur, onderwijs en videogames hebben allemaal geprofiteerd van augmented reality.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-702b84b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"702b84b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10c787b exad-glass-effect-no exad-sticky-section-no\" data-id=\"10c787b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22bc5a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"22bc5a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented reality in het dagelijks leven<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570177f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"570177f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sinds de jaren negentig is een nieuwe technologie opgedoken: augmented reality.<br \/>Het principe: de gebruiker onderdompelen in een meeslepende ervaring door digitale inhoud op de echte wereld te plaatsen. Steeds meer mensen gebruiken augmented reality in hun dagelijks leven zonder het te beseffen.<\/p><p>In het algemeen wordt augmented reality vooral op de smartphone gebruikt. Zo kunt u bijvoorbeeld de afmetingen van een meubelstuk of een kamer opmeten dankzij de \"meet\"-functie op IOS, maar ook een routebeschrijving weergeven of zelfs de locatie van uw auto bepalen dankzij de achteruitrijcamera van uw smartphone.<br \/>Voor meer geavanceerd onderzoek zijn er enkele toepassingen die zich hierop toeleggen, bijvoorbeeld Slice biedt een virtueel patroon in de vorm van een pizza, waarmee u precies het aantal door u gekozen sneetjes kunt snijden. Op andere platforms, zoals Ikea Place, kunt u uw omgeving inrichten en uw toekomstige aankopen thuis visualiseren. Maar met toepassingen zoals Skyview, die meer op astronomie zijn gericht, kunt u ook sterren of sterrenbeelden identificeren met uw smartphone.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a8f8ad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5a8f8ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d832ca exad-glass-effect-no exad-sticky-section-no\" data-id=\"2d832ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f74eea3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f74eea3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"699\" height=\"410\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee.jpeg\" class=\"attachment-large size-large wp-image-12213\" alt=\"reality-augmented-lunette\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee.jpeg 699w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee-600x352.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/03\/lunette-realite-augmentee-300x176.jpeg 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b0021a7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0021a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7a7e1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1e7a7e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maar augmented reality kan ook rekenen op sporters en onderhoudsprofessionals om het gebruik ervan te ondersteunen. Het is door de bril dat augmented reality zich voor hen heeft gemanifesteerd. Een instrument dat hen in staat stelt hun handen vrij te hebben en tegelijkertijd informatie te verkrijgen over hun lichamelijke inspanningen en over de stappen die zij moeten ondernemen met betrekking tot een apparaat. Een echte technologische troef, die hun de mogelijkheid biedt verschillende dingen tegelijk te doen: hun gegevens analyseren en uitvoeren wat wordt aangekondigd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0058cc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0058cc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-488bf1b exad-glass-effect-no exad-sticky-section-no\" data-id=\"488bf1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eb6b6e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"3eb6b6e\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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!important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wzMp0k?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_nl\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var 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class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ad0c08a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ad0c08a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f1b06d3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f1b06d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146f229 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"146f229\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Augmented reality op het gebied van cultuur, onderwijs en milieu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c48e3d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0c48e3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Augmented reality is dus een voordeel voor de samenleving als geheel, omdat het in het dagelijks leven aanwezig is. Toch heeft augmented reality ook raakvlakken met essenti\u00eble begrippen als cultuur, onderwijs of milieu. Het is de bedoeling van deze verschillende sectoren om te blijven opleiden en op een andere manier te werk te gaan.<\/span><\/p><p><span style=\"color: #000000;\">Het is inderdaad op het gebied van cultuur dat augmented reality zijn intrede heeft gedaan. Sommige internationale musea, zoals het MET, het Mus\u00e9e d'Orsay of het Olympisch Museum, hebben virtuele rondleidingen opgezet met bepaalde tentoongestelde voorwerpen en dieren, waarbij gebruik wordt gemaakt van beeldherkenning, die met behulp van een camera het monument detecteert en vervolgens een nauwkeurige beschrijving ervan op het scherm weergeeft.<\/span><\/p><p><span style=\"color: #000000;\">Dit beginsel is ook beschikbaar op de <a style=\"color: #000000;\" href=\"https:\/\/artsandculture.google.com\/partner?hl=fr\" target=\"_blank\" rel=\"noopener\">Kunst &amp; Cultuur<\/a> ontwikkeld door Google, waarmee zijn gebruikers bepaalde prehistorische dieren in 3D kunnen visualiseren. Een realistische visuele interactie die hen in staat stelt meer abonnees te werven.<\/span><\/p><p><span style=\"color: #000000;\">Deze virtuele rondleidingen hebben ook een positieve invloed gehad op de ecologie, want zoals het Graceland Museum in Memphis opmerkt, kunnen veel bezoekers er niet bij vanwege de geografische afstand. Daarom rekent het op de toegankelijkheid van dit systeem om meer buitenlandse bezoekers aan te trekken. Deze oplossing is niet alleen gunstig voor de rentabiliteit van het museum, maar ook voor het milieu, aangezien het aantal ritten en dus de vervuiling worden beperkt. Ook moet worden opgemerkt dat steeds meer evenementen virtueel worden gehouden, hetgeen bijdraagt tot deze verandering.<\/span><\/p><p><span style=\"color: #000000;\">Daarnaast wordt augmented reality ook gebruikt voor onderwijsdoeleinden, aangezien sommige tekstboeken digitaal zijn geworden en interactief zijn met een smartphone om multimedia-inhoud te bieden. Ook de pers en de media maken gebruik van dit systeem, maar dan via een QR-code die aanvullende informatie geeft of 3D-objecten toont die verband houden met het geschreven artikel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-987eaad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"987eaad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1c7af3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1c7af3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d2aec9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5d2aec9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De mogelijkheden van augmented reality voor de ontwikkeling van de business en digitale marketing van bepaalde winkels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a83668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5a83668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmented reality wordt ook gebruikt vanwege zijn veelheid aan mogelijkheden, zodat het kan worden aangepast en gepersonaliseerd naar de wensen van elke persoon. Dit is wat bedrijven hebben begrepen. Verschillende merken gebruiken dit instrument namelijk om hun producten te promoten en de consument zo tot kopen aan te zetten. Een marketinginstrument dat gewaardeerd wordt om zijn commerci\u00eble kwaliteit.<\/p><p>Van de verschillende diensten die door augmented reality worden aangeboden, zijn dit de diensten die door bedrijven worden gebruikt:<\/p><p><strong>Virtuele aanpassing<\/strong>\u00a0 Veel grote ketens zoals h&amp;m, asos, l'or\u00e9al en optic 2000 hebben hun gebruikers de mogelijkheid geboden om hun producten direct op zichzelf te testen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-8e75e62 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8e75e62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e22c426 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e22c426\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d62dfdf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d62dfdf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Sans-titre-2021-10-14T143843.736-1-q555ckd0u1mjcwb1p5ts27tgjg6pzcwz9k3hofsamw.png\" title=\"Assgard-mockup\" alt=\"Assgard-mockup\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3771d53 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3771d53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8e9e78 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b8e9e78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Producten visualiseren in augmented reality<\/b> in de omgeving van de gebruiker: dankzij de Ikea Place-applicatie kan elke klant nu de modellen die hem interesseren uitproberen in zijn cabine en aanpassen aan de kleur en grootte die hij wenst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4012f50 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4012f50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Interactie met klanten<\/strong> Speelgoedwinkels zijn de grootste gebruikers van 3D-catalogi. Ze tonen en animeren een aantal van hun kinderproducten om een band met hun klanten te cre\u00ebren.<\/p><p><strong>Industri\u00eble ondersteuning<\/strong> Augmented reality: sommige fabrikanten, zoals BMW, voorzien hun werknemers van augmented reality-brillen, zodat ze hulp krijgen bij de stappen die ze moeten volgen bij de productie van bijvoorbeeld een onderdeel. Een waardevol hulpmiddel dat effectief is gebleken en nu ook op andere gebieden wordt gebruikt.<\/p><p>Vanuit marketingoogpunt is augmented reality ook nuttig geworden voor merken die er goed gebruik van maken:<\/p><p><strong>Immersieve marketing voor informatiedoeleinden<\/strong> Net als musea hebben sommige luxe- en juwelenmerken een open ruimte in hun showrooms ingericht om informatie te delen over de stadia in het ontwerp van het object. Dit kan ook gelden voor wijnflessen, die een QR-code op hun etiket hebben met details over de samenstelling en het landgoed waar de fles is gemaakt.<\/p><p><strong>Augmented reality merchandising<\/strong> Dit is wat Nike onlangs voorstelde met zijn 'connected mirror'-principe, waarbij bezoekers schoenen konden passen zonder ze daadwerkelijk te passen.<\/p><p><strong>Promotionele marketing<\/strong> Bijvoorbeeld in het geval van een wedstrijd die door bepaalde bedrijven wordt georganiseerd door gebruik te maken van beeldherkenning zodra het product wordt gescand. Dit is vaak wat frisdrank- of koekjesmerken doen om maximale exposure te krijgen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-26a27b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"26a27b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d94f494 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d94f494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49d2fb6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49d2fb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meeslepende ervaring voor videogames<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaaa8f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ecaaa8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Augmented reality games zijn duidelijk een aspect van augmented reality dat niet over het hoofd mag worden gezien. Een speelse troef, ontwikkeld door vele toepassingen. Het is vooral met de Pokemon Go applicatie dat augmented reality populair werd. Gebruikers konden dan hun favoriete Pok\u00e9mon vangen in hun omgeving en vervolgens op jacht gaan naar hen op de meest mythische plaatsen in hun steden.\u00a0<\/p><p>Onlangs heeft Nintendo belangstelling gewekt met de lancering van het Mario-kartspel. Deze nieuwe versie, waar fans van het spel reikhalzend naar hebben uitgekeken, brengt hen rechtstreeks naar de kartbaan van de race.<\/p><p>Er moesten verschillende spelbeginselen worden toegepast, waarbij zowel de wereld van de gebruiker als de personages van het spel werden aangepast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-49a9e2b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"49a9e2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-237a052 exad-glass-effect-no exad-sticky-section-no\" data-id=\"237a052\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-292d928 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"292d928\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vooruitgang in de geneeskunde<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5b94bb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d5b94bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Dankzij de rijke technologische vooruitgang, en het onderzoek van vele ingenieurs. Augmented reality doet ook zijn intrede in de medische sector. Binnen enkele jaren zullen sommige chirurgen worden geleid door virtuele elementen die op het lichaam van de pati\u00ebnt zijn aangebracht. Een Franse tachtigjarige is echter al geopereerd door een chirurg die was uitgerust met een augmented reality-headset. Bij een geslaagde operatie kon de arts de scans van de pati\u00ebnte tijdens de operatie virtueel over elkaar leggen en via een marker de exacte plaats van het gewricht direct op haar lichaam zien. Deze informatie vertelt hem, bijvoorbeeld, precies waar hij de incisie moet maken.<\/span><\/p><p><span style=\"color: #000000;\">Bovendien zal augmented reality een revolutie teweegbrengen in optische lenzen met de <a style=\"color: #000000;\" href=\"https:\/\/www.mojo.vision\/\" target=\"_blank\" rel=\"noopener\">Mojo project.<\/a> Een samenwerking tussen een voormalige werknemer van Google en Apple die oorspronkelijk bedoeld was voor slechtzienden, maar die de komende jaren aan het grote publiek zal worden verkocht. In deze lenzen zal een scherm met 14.000 pixels worden ge\u00efntegreerd dat augmented reality-elementen op een uiterst heldere manier kan weergeven en de interface kan bedienen, naar het voorbeeld van Google Glass.<\/span><\/p><p>Van onderwijs tot videospelletjes, handel en marketing. Augmented reality wordt steeds meer een onderdeel van ons dagelijks leven en wordt door een aantal sectoren overgenomen. Een technologie die waarschijnlijk nog meer zal groeien met de komst van 5G, maar ook met de uitbreiding van de augmented reality-markt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Augmented reality doet zijn intrede in ons dagelijks leven Neem contact met ons op Nu augmented reality zich steeds meer begint te ontwikkelen, maken veel sectoren gebruik van deze nieuwe technologie om het in ons dagelijks leven te integreren. Handel, geneeskunde, cultuur, onderwijs en videogames hebben allemaal geprofiteerd van augmented reality. 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style=\\\"text-align: center;\\\">Alors que la r\\u00e9alit\\u00e9 augment\\u00e9e commence de plus en plus \\u00e0 se d\\u00e9velopper, de nombreux secteurs profitent de cette nouvelle technologie pour l'int\\u00e9grer dans notre quotidien. Commerce, m\\u00e9decine, culture, \\u00e9ducation et jeux vid\\u00e9os se sont vus attribuer les m\\u00e9rites de la r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"column_gap\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"702b84b\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"10c787b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"22bc5a8\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9alit\\u00e9 augment\\u00e9e dans la g\\u00e9n\\u00e9ralit\\u00e9 du quotidien\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"570177f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Depuis les ann\\u00e9es 90, une nouvelle technologie a fait son apparition : la r\\u00e9alit\\u00e9 augment\\u00e9e.<br \\\/>Son principe : plonger son utilisateur dans une exp\\u00e9rience immersive gr\\u00e2ce \\u00e0 la superposition d\\u2019un contenu num\\u00e9rique au monde r\\u00e9el. Dor\\u00e9navant, de plus en plus d\\u2019utilisateurs se servent de la r\\u00e9alit\\u00e9 augment\\u00e9e dans leurs quotidiens sans m\\u00eame s\\u2019en rendre compte.<\\\/p><p>En g\\u00e9n\\u00e9ral, c\\u2019est principalement sur le smartphone que la r\\u00e9alit\\u00e9 augment\\u00e9e s\\u2019illustre. En effet, c\\u2019est ce qui vous permet par exemple de mesurer les dimensions d\\u2019un meuble ou d\\u2019une pi\\u00e8ce gr\\u00e2ce \\u00e0 la fonctionnalit\\u00e9 \\u201cmesure\\u201d sur IOS, mais aussi d\\u2019afficher un itin\\u00e9raire, ou m\\u00eame retrouver l\\u2019emplacement de sa voiture gr\\u00e2ce \\u00e0 la cam\\u00e9ra arri\\u00e8re de son smartphone.<br \\\/>Pour des recherches plus pouss\\u00e9es, certaines applications sont d\\u00e9di\\u00e9es \\u00e0 cela, par exemple Slice met \\u00e0 disposition un patron virtuel de la forme d\\u2019une pizza, vous permettant de couper exactement le nombre de parts que vous avez choisi. D\\u2019autres plateformes telles qu\\u2019Ikea Place vous permettront de d\\u00e9corer votre environnement et de visualiser vos futurs achats chez vous. Mais des applications comme Skyview plus tourn\\u00e9es vers l\\u2019astronomie, vous serviront aussi \\u00e0 identifier les \\u00e9toiles ou les constellations avec votre smartphone.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"5a8f8ad\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"2d832ca\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"f74eea3\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/lunette-realite-augmentee.jpeg\",\"id\":12213,\"alt\":\"realite-augmentee-lunette\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"30e2440\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"b0021a7\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"1e7a7e1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Cependant, la r\\u00e9alit\\u00e9 augment\\u00e9e peut aussi compter sur les sportifs et les professionnels de la maintenance pour soutenir son utilisation. C\\u2019est par le biais de lunettes que la r\\u00e9alit\\u00e9 augment\\u00e9e s\\u2019est manifest\\u00e9e pour eux. Un outil leurs permettant d\\u2019avoir les mains libres tout en obtenant des informations sur leurs efforts physiques et sur la marche \\u00e0 suivre concernant un dispositif. Un r\\u00e9el atout technologique, qui leurs offrent la possibilit\\u00e9 de faire plusieurs choses en m\\u00eame temps : analyser leurs donn\\u00e9es et mettre en application ce qui est annonc\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"0058cc7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"488bf1b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3eb6b6e\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ad0c08a\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"f1b06d3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"146f229\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9alit\\u00e9 augment\\u00e9e dans le domaine de la culture, de l\\u2019\\u00e9ducation et de l\\u2019environnement\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"0c48e3d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e est donc un b\\u00e9n\\u00e9fice pour l\\u2019ensemble de la soci\\u00e9t\\u00e9 \\u00e9tant donn\\u00e9 qu\\u2019elle est pr\\u00e9sente au quotidien. N\\u00e9anmoins, la r\\u00e9alit\\u00e9 augment\\u00e9e interagit aussi avec des notions essentielles telles que la culture, l\\u2019\\u00e9ducation ou encore l\\u2019environnement. Continuer \\u00e0 instruire, et \\u00e0 se d\\u00e9placer d\\u2019une diff\\u00e9rente mani\\u00e8re, c\\u2019est ce qu\\u2019ont voulu faire ces diff\\u00e9rents secteurs.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">En effet, c\\u2019est dans le domaine de la culture que la r\\u00e9alit\\u00e9 augment\\u00e9e a fait son apparition. Certains mus\\u00e9es internationaux tels que le MET, le mus\\u00e9e d'Orsay ou encore le mus\\u00e9e Olympique ont mis en place des visites virtuelles mettant en sc\\u00e8ne certaines expositions et animaux.Cela se r\\u00e9alise gr\\u00e2ce \\u00e0 la reconnaissance d\\u2019image, qui \\u00e0 l'aide de l\\u2019appareil photo d\\u00e9tecte le monument, pour ensuite afficher sur l\\u2019\\u00e9cran une description pr\\u00e9cise de celui-ci.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Ce principe est aussi disponible sur l\\u2019application <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/artsandculture.google.com\\\/partner?hl=fr\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Art &amp; Culture<\\\/a> d\\u00e9velopp\\u00e9e par Google qui fait visualiser \\u00e0 ses utilisateurs certains animaux pr\\u00e9historiques en 3D. Une interaction visuelle r\\u00e9aliste leur permettant d'acqu\\u00e9rir plus d'abonn\\u00e9s.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Ces visites virtuelles ont aussi eu un impact positif sur l\\u2019\\u00e9cologie, car en effet comme le pr\\u00e9cise le mus\\u00e9e Graceland \\u00e0 Memphis, beaucoup de visiteurs ne peuvent pas y avoir acc\\u00e8s \\u00e0 cause de leurs \\u00e9loignements g\\u00e9ographique. C\\u2019est pourquoi il mise sur l'accessibilit\\u00e9 de ce syst\\u00e8me pour attirer plus de visiteurs \\u00e9trangers. Une solution profitable \\u00e0 la rentabilit\\u00e9 du mus\\u00e9e mais aussi \\u00e0 l\\u2019environnement puisque cela entra\\u00eene en m\\u00eame temps une baisse de trajet et donc une diminution de la pollution. Notons aussi que de plus en plus d'\\u00e9v\\u00e9nements se font en virtuels et contribuent ainsi \\u00e0 ce changement.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">De plus, la r\\u00e9alit\\u00e9 augment\\u00e9e est aussi utilis\\u00e9e \\u00e0 titre \\u00e9ducatif, \\u00e9tant donn\\u00e9 que certains manuels scolaires sont devenus num\\u00e9riques et interagissent avec un smartphone afin de proposer des contenus multim\\u00e9dias. La presse et les m\\u00e9dias utilisent aussi ce syst\\u00e8me mais au travers d\\u2019un QR code affichant des infos suppl\\u00e9mentaires ou faisant appara\\u00eetre des objets en 3D en lien avec l\\u2019article \\u00e9crit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"987eaad\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c1c7af3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"5d2aec9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les possibilit\\u00e9s de la r\\u00e9alit\\u00e9 augment\\u00e9e d\\u00e9veloppant le business et le marketing digital de certains commerces\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"5a83668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>La r\\u00e9alit\\u00e9 augment\\u00e9e est aussi utilis\\u00e9e pour sa multitude de possibilit\\u00e9s, ainsi elle peut \\u00eatre\\u00a0 \\u00a0 adapt\\u00e9e et personnalis\\u00e9e selon les envies de chacun. C\\u2019est d\\u2019ailleurs ce qu\\u2019ont bien compris les entreprises. Effectivement, diff\\u00e9rentes marques se servent de cet outil pour promouvoir leurs produits et pousser de ce fait le consommateur \\u00e0 l\\u2019achat. Un outil marketing appr\\u00e9ci\\u00e9 pour sa qualit\\u00e9 commerciale.<\\\/p><p>Parmi les diff\\u00e9rents services que proposent la r\\u00e9alit\\u00e9 augment\\u00e9e, voici lesquelles sont utilis\\u00e9 par les entreprises :<\\\/p><p><strong>Essayage virtuel<\\\/strong>\\u00a0 :\\u00a0 De nombreuses grandes cha\\u00eenes comme h&amp;m, asos, l'or\\u00e9al, ou encore optic 2000 ont propos\\u00e9 \\u00e0 leurs utilisateurs de faire tester \\u00e0 leurs utilisateurs leurs produits directement sur eux m\\u00eames.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"15\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"8e75e62\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"e22c426\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"d62dfdf\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Sans-titre-2021-10-14T143843.736-1.png\",\"id\":11241,\"alt\":\"\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"aebc12d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"250\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"3771d53\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"b8e9e78\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><b>Visualisation des produits en r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b> dans l\\u2019environnement de l\\u2019utilisateur : gr\\u00e2ce \\u00e0 l\\u2019application Ikea Place, chaque client peut maintenant essayer les mod\\u00e8les qui l'int\\u00e9ressent dans son habitacle et l\\u2019adapter selon la couleur et la taille voulue.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"4012f50\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><strong>Interaction avec le client<\\\/strong> :\\u00a0 les magasins de jouets en sont les plus gros utilisateurs avec le principe de catalogue en 3D. Ils font appara\\u00eetre et anime certains de leurs produits pour enfants afin de cr\\u00e9er un lien avec leurs clients<\\\/p><p><strong>Support industriel<\\\/strong> : certains constructeurs comme BMW, mettent \\u00e0 disposition de leurs employ\\u00e9s des lunettes en r\\u00e9alit\\u00e9 augment\\u00e9e leur permettant ainsi d\\u2019obtenir de l\\u2019aide sur les \\u00e9tapes \\u00e0 suivre pour la fabrication d\\u2019une pi\\u00e8ce par exemple. Une pr\\u00e9cieuse aide qui s\\u2019est montr\\u00e9e efficace et utilis\\u00e9e maintenant dans d\\u2019autres domaines.<\\\/p><p>D\\u2019un point de vue marketing, la r\\u00e9alit\\u00e9 augment\\u00e9e est aussi devenu utile pour les marques qui s\\u2019en servent \\u00e0 bon escient :<\\\/p><p><strong>Marketing immersif \\u00e0 titre d'information<\\\/strong> : Comme les mus\\u00e9es, certaines marques de luxes et de joaillerie mettent en place dans leurs showroom un open space d\\u00e9di\\u00e9 aux partages d\\u2019 informations concernant les \\u00e9tapes de la conception de l\\u2019objet. 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