{"id":5061,"date":"2021-02-17T18:02:41","date_gmt":"2021-02-17T18:02:41","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=5061"},"modified":"2023-11-10T08:52:16","modified_gmt":"2023-11-10T08:52:16","slug":"filter-gids-instagram","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/nl\/advies-sociaal-netwerken\/filter-gids-instagram\/","title":{"rendered":"De ultieme gids voor Instagram-filters"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5061\" class=\"elementor elementor-5061\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0202885 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0202885\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512cab9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"512cab9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7acdb05 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"7acdb05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">De gids voor Instagram-filters<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c9107e5 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c9107e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a37bccf exad-glass-effect-no exad-sticky-section-no\" data-id=\"a37bccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82abeb9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"82abeb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre1\">De kenmerken van een Instagram-filter: definitie, gegevens, typologie<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre2\">De voordelen van instagramfilters voor uw communicatie<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre3\">Fouten die je niet moet maken bij het maken van een filter<\/a>\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre4\">Elementen voor het maken van een virale filter<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d78d33f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d78d33f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ee57b2 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"3ee57b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fca99c elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"0fca99c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e64be80 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e64be80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4075159 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4075159\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b103f42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b103f42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inleiding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d931d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"28d931d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sinds 2020 is er een nieuw marketinginstrument verschenen: de <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/nl\/advies-sociaal-netwerken\/instagram-effect-filter\/\">Instagram filters<\/a><\/span>.<\/p><p>Steeds meer merken gebruiken dit soort visuals om te communiceren op hun accounts. Voor sommigen is het nut van Instagram-filters echter nog wat onduidelijk, daarom delen we onze gids met alles wat je moet weten over filters. We bespreken hun kenmerken, hun typologie en hun voordelen voor je communicatie, en vervolgens de do's en dont's van het maken van een filter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3aa3c7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"a3aa3c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"612\" height=\"358\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1.jpg\" class=\"attachment-large size-large wp-image-12682\" alt=\"filter-instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1.jpg 612w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1-600x351.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-filtres-animes-612x358-1-300x175.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0e6a1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"da0e6a1\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c08028 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1c08028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De kenmerken van een Instagram-filter: definitie, woordenschat, typologie  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6ede5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1b6ede5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Een Instagram-filter is per definitie een verhaalcreatiemodel, waarbij niet alleen het uiterlijk van een afbeelding wordt veranderd, maar ook het effect dat de afbeelding heeft op de gebruiker die de afbeelding bekijkt. Via deze filters kan de gebruiker ook de inhoud van een merk insluiten met een bericht, afbeeldingen of een link die het Instagram-account van het merk en het gemaakte filter verbindt.<\/p><p>Om te weten of uw filter al dan niet wordt gebruikt, zijn er verschillende inzichten beschikbaar om de doeltreffendheid van uw effect te meten. Hier volgt de uitleg van deze verschillende begrippen:<\/p><ul><li>Indrukken: dit meet het totale aantal keren dat het effect is verschenen<\/li><li>Openingen: verwijst naar het aantal keren dat het effect is gebruikt.<\/li><li>Captures: gebruikt om na te gaan hoe vaak het effect is opgenomen<\/li><li>Aandelen: bepaalt hoe vaak het effect is gedeeld<\/li><\/ul><p>\u00a0<\/p><p>Aan de hand van de afdrukgegevens kan het filter worden gecategoriseerd en kan de doeltreffendheid ervan worden geanalyseerd. Daarom kunnen de effecten in 3 categorie\u00ebn worden onderverdeeld:<\/p><ul><li>effecten die niet al te veel aanslaan hebben gemiddeld 5.000 impressies\u00a0<\/li><li>effecten die ongeveer 50.000 keer zijn verschenen, maar alleen door promotieactiviteiten van de grond komen<\/li><li>effecten met meer dan 50 duizend impressies worden gecategoriseerd als virale effecten.<\/li><\/ul><p>\u00a0<\/p><p>We kunnen dus zien dat het doel van een filter is om 50.000 impressies te bereiken. Om dit te bereiken is het belangrijk op te merken dat het normaal gesproken de viraliteit van de filter is die hem sterk maakt.<\/p><p>We kunnen echter ook zien dat filters kunnen worden ingedeeld naar hun typologie. Elk filter is namelijk uniek en stemt overeen met een bepaalde werking:<\/p><ul><li>Gezichtsherkenningseffecten: worden gekenmerkt door camera-effecten die zich richten op de gebruiker en zijn inhoud, met effecten op zijn gezicht of eromheen.<\/li><li>Meer geavanceerde effecten op basis van beeldherkenning: gedefinieerd door een camera die bijvoorbeeld een voorwerp op een vlakke ondergrond plaatst, en waarvoor dus speciale werkomstandigheden nodig zijn (normale verlichting, uniform oppervlak zonder schittering)<\/li><li>Spelletjes: een aantrekkelijk systeem waarmee het merk een interactieve band met de gebruiker kan cre\u00ebren. Er moet echter worden opgemerkt dat sommige platforms minder geschikt zijn voor dit type filter. Dat geldt met name voor Instagram, een sociaal netwerk dat meer geschikt is voor selfiefilters met kortere inhoud.<\/li><li>3D-effecten: waarmee de producten van een merk in augmented reality of immersieve bezoeken voor meer culturele plaatsen kunnen worden gevisualiseerd. Dit type filter wordt meer gebruikt voor de promotie van een product om de koper de mogelijkheid te geven een product uit te proberen en vervolgens te configureren alvorens het te kopen.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b2ba6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"79b2ba6\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2b231 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc2b231\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De voordelen van Instagram-filters voor uw digitale communicatie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee0eb8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1ee0eb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dankzij de vele mogelijkheden zijn filters echte troeven om te gebruiken in uw communicatie. Ze stellen u immers in staat om :<\/p><ul><li>Genereer gepersonaliseerde content door je eigen stijl te defini\u00ebren en in overeenstemming met je merkimago. Een filter die gebruik maakt van je kleuren, je slogan of je logo zal makkelijker te herkennen zijn voor je community en je doelgroepen via deze visuele signalen. Houd er ook rekening mee dat dit type filter vaker wordt gebruikt om het Instagram-account van het merk te voeden, omdat het veel merkelementen bevat. Daarom is dit type filter niet erg viraal, tenzij een van je gebruikers wil laten zien dat hij tot je community behoort. \u00a0<\/li><li>Genereer profielbezoeken om je te richten op nieuwe klanten. Als je een filter aanbiedt dat zoveel mogelijk mensen aanspreekt, zal dit ertoe leiden dat nieuwe gebruikers je merk ontdekken, zich abonneren op je Instagram-account en meer zichtbaarheid krijgen.<\/li><li>Cre\u00eber een digitale merkinhoudstrategie met een wedstrijd met promotieprijzen of een te winnen prijs. Zo kun je je e-reputatie verbeteren met een relevant rendement op investering.<\/li><\/ul><div>\u00a0<\/div><p>We kunnen dus zeggen dat Instagram-filters een heel specifieke tool zijn om een nieuw publiek te genereren en te activeren. Maar bovenal kan het je helpen om je te onderscheiden van je concurrenten met een digitale marketingstrategie waarmee je een loyale gemeenschap kunt opbouwen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5f066 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2e5f066\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"407\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-768x407.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12683\" alt=\"instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-768x407.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-600x318.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-300x159.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2-1024x542.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/image1-2.jpg 1188w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad516bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"ad516bd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b06ec9f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b06ec9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fouten die niet gemaakt mogen worden bij het maken van een filter :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc90ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bcc90ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Om van dit instrument te kunnen profiteren, is het echter belangrijk de fouten op te sommen die niet mogen worden gemaakt.\u00a0<\/p><p dir=\"ltr\">De Instagram-filters die waarschijnlijk geen bekendheid zullen krijgen, zijn immers vooral te wijten aan ontwerpfouten die de aandacht vestigen op :\u00a0<\/p><ul><li dir=\"ltr\" role=\"presentation\">Een merk dat te opdringerig en alomtegenwoordig is: ondanks het feit dat filters een sterk reclame-instrument vormen dat werkt volgens het principe van personalisering, moet men toch waakzaam zijn over de manier waarop dit gebeurt, door bijvoorbeeld iets discreter voor te stellen.<\/li><li dir=\"ltr\" role=\"presentation\">Een slordige techniek: het maken van een filter vereist een bepaalde hoeveelheid kennis, die je moet beheersen om bugs te voorkomen. De filter moet goed werken om het imago van het merk niet aan te tasten.\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Te veel creativiteit: met zoveel filters op sociale netwerken is het noodzakelijk om iets creatiefs te doen om je te onderscheiden van de rest. Maar je moet je altijd in de schoenen van het publiek plaatsen om niet het risico te lopen iets te doordacht te doen.\u00a0\u00a0\u00a0<\/li><li dir=\"ltr\" role=\"presentation\">Complexe mechanismen die begrijpelijk zijn voor een beperkt publiek\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d28c11c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"d28c11c\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec4b4f2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ec4b4f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De elementen voor het maken van een virale filter :<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7fc060 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b7fc060\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anderzijds kan dit instrument, zodra het goed wordt gebruikt, een echte viraliteit cre\u00ebren rond uw gemeenschap en zo een echte troef worden voor uw communicatiestrategie. Hier zijn de belangrijkste elementen om een filter viral en bruikbaar voor iedereen te maken.<\/p><p>Volgens bovenstaande definitie is het duidelijk dat filters door het grote publiek worden gebruikt. Wanneer een merk een filter wil maken, moet het daarom nadenken over het feit dat de filter gewaardeerd moet worden door zijn publiek en moet inspelen op de kenmerken van zijn doelgroep. Instagramfilters zijn hefbomen voor een boeiende contentstrategie.<\/p><p>Wij geven u enkele criteria die bijdragen tot deze viraliteit:\u00a0<\/p><ul><li>Het moet de gebruiker aantrekkelijker maken, zodat de gebruiker feedback krijgt van zijn volgers over zijn uiterlijk en imago.<\/li><li>Het moet de gebruiker doen glimlachen, zodat hij zijn gevoel voor humor kan laten zien en zijn publiek aan het lachen kan maken.<\/li><li>Het moet invloed hebben op hoe de gebruiker zich voelt over zijn of haar imago; door het filter te gebruiken moet de gebruiker zich beter voelen. Ze kunnen zich bijvoorbeeld identificeren met een groep of hun steun betuigen aan een actueel onderwerp.<\/li><li>Het kan de gebruiker ook de kans geven om te spelen, bezig te blijven of een prijs te winnen via een filter.<\/li><li>Het moet de gebruiker helpen zich nostalgisch te voelen<\/li><li>Het moet de gebruiker helpen zich creatief te voelen met inhoud die zijn imago weerspiegelt en synoniem is met nieuwigheid.<\/li><li>Het moet de gebruiker in staat stellen deel uit te maken van de huidige trend\u00a0<\/li><\/ul><p>Kortom, de gebruiker zal een filter viraal laten gaan, als hij zich er beter door voelt, zijn zelfvertrouwen opbouwt en de aandacht van zijn gemeenschap trekt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd72454 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"fd72454\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"435\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-768x435.jpg\" class=\"attachment-medium_large size-medium_large wp-image-12686\" alt=\"instagram-filtermaker\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-768x435.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-600x340.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple-300x170.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/https___later.com_blog_wp-content_uploads_2019_08_NC-LATER-TEMPLATE-Vertical-Triple.jpg 883w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24fff56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"24fff56\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac2b43 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"aac2b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Het maken van een filter voor het Instagram-account van je merk kan dus een echt pluspunt zijn om te benutten in je communicatiestrategie op sociale netwerken. Het moet echter intelligent en doordacht worden gebruikt door het community managementteam.&nbsp;<\/p>\n<p>Of het gecre\u00eberde filter nu een verandering van de colorimetrie van de afbeelding is of wordt gemaakt met behulp van augmented reality, het is belangrijk om een haalbare digitale strategie te bepalen en de verwachtingen van je gemeenschap in overeenstemming te brengen met de kwaliteit van het resultaat. Een filter wordt alleen gewaardeerd, gebruikt en verspreid als het je publiek aanspreekt. De voordelen die kunnen worden opgesomd zijn: het opbouwen van loyaliteit in je community, een betere conversieratio voor doelprospects op Instagram.<\/p>\n<p>Dit instrument is echter nog in ontwikkeling en er worden regelmatig nieuwe functies toegevoegd om de software voor het maken van filters te optimaliseren. <span style=\"color: #000000;\">: <a style=\"color: #000000;\" href=\"https:\/\/sparkar.facebook.com\/ar-studio\/\" target=\"_blank\" rel=\"noopener\">Spark AR<\/a>.&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2e98781 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e98781\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-653b46d exad-glass-effect-no exad-sticky-section-no\" data-id=\"653b46d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d55dc13 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"d55dc13\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wzMp0k?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_nl\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Een gids voor 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Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":31,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"d78d33f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"3ee57b2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"0fca99c\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e64be80\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"34\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"4075159\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"b103f42\",\"elType\":\"widget\",\"settings\":{\"title\":\"Introduction\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"28d931d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Depuis 2020, un nouvel outil marketing a fait son apparition : les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/instagram-effet-filtre\\\/\\\">filtres Instagram<\\\/a><\\\/span>.<\\\/p><p>De plus en plus de marques ont fait appel \\u00e0 ce type de visuel pour communiquer sur leurs comptes. Cependant pour certains, l\\u2019utilit\\u00e9 des filtres instagram reste encore un peu floue, c\\u2019est pourquoi on vous partage notre guide pour tout savoir sur les filtres. On \\u00e9voquera alors ses caract\\u00e9ristiques, sa typologie et ses atouts pour votre communication, puis les do\\u2019s et dont\\u2019 \\u00e0 ne pas reproduire pour la cr\\u00e9ation d\\u2019un filtre.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"a3aa3c7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/instagram-filtres-animes-612x358-1.jpg\",\"id\":12682,\"alt\":\"filtre-instagram-filtermaker\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"74f4398\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"da0e6a1\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre1\",\"ekit_all_conditions_list\":[{\"_id\":\"3e52f69\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"1c08028\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les caract\\u00e9ristiques d\\u2019un filtre instagram : d\\u00e9finition, vocabulaire, typologie  \",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1b6ede5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>De par sa d\\u00e9finition, un filtre Instagram repr\\u00e9sente un mod\\u00e8le de cr\\u00e9ation d'histoires, il modifie non seulement l'apparence d'une image, mais aussi l'effet qu'elle produit sur l'utilisateur qui la regarde. Au travers ces filtres, l\\u2019utilisateur peut aussi int\\u00e9grer le contenu d'une marque gr\\u00e2ce \\u00e0 un message, des \\u00e9l\\u00e9ments visuels ou un lien reliant le compte Instagram de la marque et le filtre cr\\u00e9\\u00e9.<\\\/p><p>Afin de savoir si votre filtre est utilis\\u00e9 ou pas, plusieurs insights sont mis \\u00e0 votre disposition dans le but de mesurer l\\u2019efficacit\\u00e9 de votre effet. Voici les explications\\u00a0 de ces diff\\u00e9rentes notions:<\\\/p><ul><li>Impressions : cela mesure le nombre total de fois o\\u00f9 l'effet est apparu<\\\/li><li>Ouvertures : d\\u00e9signe\\u00a0 le nombre de fois o\\u00f9 l\\u2019effet a \\u00e9t\\u00e9 utilis\\u00e9<\\\/li><li>Captures :\\u00a0 sert \\u00e0 savoir le nombre de fois o\\u00f9 l\\u2019effet \\u00a0a \\u00e9t\\u00e9 enregistr\\u00e9<\\\/li><li>Partages :\\u00a0 d\\u00e9termine combien de fois l\\u2019effet \\u00a0a \\u00e9t\\u00e9 partag\\u00e9<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>C\\u2019est \\u00e0 partir des donn\\u00e9es de l'impression que l\\u2019on peut cat\\u00e9goriser le filtre et ainsi d\\u00e9gager une analyse sur son efficacit\\u00e9. De ce fait, les effets peuvent \\u00eatre divis\\u00e9s en 3 cat\\u00e9gories :<\\\/p><ul><li>les effets n\\u2019ayant pas trop d\\u00e9coll\\u00e9 comptabilisent en moyenne 5 000 impressions\\u00a0<\\\/li><li>les effets qui sont apparu environ 50 000 fois mais qui d\\u00e9collent uniquement gr\\u00e2ce \\u00e0 une activit\\u00e9 promotionnelle<\\\/li><li>les effets ayant une impression sup\\u00e9rieure \\u00e0 50 mille impressions, quant \\u00e0 eux sont cat\\u00e9goris\\u00e9s comme des effets viraux.<\\\/li><\\\/ul><p>\\u00a0<\\\/p><p>Nous pouvons donc constater que le but d\\u2019un filtre est d\\u2019atteindre les 50 milles impressions. Pour y parvenir il est important de noter que c\\u2019est normalement\\u00a0 la viralit\\u00e9 du filtre qui en fait sa force.<\\\/p><p>N\\u00e9anmoins nous pouvons aussi voir que les filtres peuvent \\u00eatre class\\u00e9s selon leurs typologies. En effet chaque filtre est unique et correspond \\u00e0 un fonctionnement particulier :<\\\/p><ul><li>Les effets face tracker : caract\\u00e9ris\\u00e9 par des effets de cam\\u00e9ra mettent l\\u2019accent sur l'utilisateur et son contenu avec notamment des effets sur son visage ou autour de lui<\\\/li><li>Les effets plus travaill\\u00e9s\\u00a0 bas\\u00e9 sur la reconnaissance d\\u2019image : d\\u00e9fini par une cam\\u00e9ra\\u00a0 pla\\u00e7ant par exemple un objet sur une surface plane et, par cons\\u00e9quent, n\\u00e9cessitant des conditions de travail particuli\\u00e8res (\\u00e9clairage normal, surface uniforme sans \\u00e9blouissement)<\\\/li><li>Les jeux : un syst\\u00e8me attrayant permettant \\u00e0 la marque de cr\\u00e9er un lien interactif avec l\\u2019utilisateur. Cependant il faut noter que certaines plateformes sont moins adapt\\u00e9es pour ce type de filtre. C\\u2019est notamment le cas d\\u2019Instagram, qui est un r\\u00e9seau social plus adapt\\u00e9 pour les filtres de type selfie avec un contenu plus court.<\\\/li><li>Les effets 3D : permettant de visualiser notamment des produits d\\u2019une marque en r\\u00e9alit\\u00e9 augment\\u00e9e ou encore des visites immersives pour des lieux plus culturels. Ce type de filtre est plus utilis\\u00e9 pour la promotion d\\u2019un produit afin de donner la possibilit\\u00e9 \\u00e0 l\\u2019acheteur d\\u2019essayer, puis de configurer un produit avant de l\\u2019acheter<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"79b2ba6\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre2\",\"ekit_all_conditions_list\":[{\"_id\":\"3e52f69\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"fc2b231\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les atouts des filtres Instagram pour votre communication digitale\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1ee0eb8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>Gr\\u00e2ce aux multitudes possibilit\\u00e9s, les filtres sont de vrais atouts pertinents \\u00e0 adopter dans votre communication. En effet, ils permettent de :<\\\/p><ul><li>G\\u00e9n\\u00e9rer du contenu personnalis\\u00e9 en d\\u00e9finissant votre propre style et selon votre image de marque. En effet un filtre qui reprend vos couleurs, votre slogan, ou votre logo sera plus facile \\u00e0 identifier par votre communaut\\u00e9 et vos cibles au travers de ces indices visuels. Notez aussi que ce type de filtre est plus utilis\\u00e9 pour alimenter le compte Instagram de la marque puisque il poss\\u00e8de de nombreux \\u00e9l\\u00e9ments de branding, c'est pourquoi ce genre de filtre n'est pas tr\\u00e8s viral, sauf si l'un de vos utilisateurs veut montrer son appartenance \\u00e0 votre communaut\\u00e9. \\u00a0<\\\/li><li>G\\u00e9n\\u00e9rer des visites de profil afin de cibler de nouveaux clients. Par cons\\u00e9quent, si vous proposez un filtre qui pla\\u00eet \\u00e0 un maximum de personnes, cela am\\u00e8nera des nouveaux utilisateurs \\u00e0 d\\u00e9couvrir votre marque, \\u00e0 s'abonner \\u00e0 votre compte Instagram et ainsi gagner en visibilit\\u00e9.<\\\/li><li>Cr\\u00e9er une strat\\u00e9gie digitale de contenu de marque gr\\u00e2ce \\u00e0 un jeu concours mettant en avant des gains promotionnels ou un prix \\u00e0 gagner. Cela vous permettra d'am\\u00e9liorer votre e-r\\u00e9putation avec un retour sur investissement pertinent.<\\\/li><\\\/ul><div>\\u00a0<\\\/div><p>Nous pouvons donc dire que les filtres Instagram constituent un outil tr\\u00e8s sp\\u00e9cifique pour g\\u00e9n\\u00e9rer et activer un nouveau public. Mais surtout cela peut vous aider \\u00e0 vous d\\u00e9marquer de vos concurrents gr\\u00e2ce \\u00e0 une strat\\u00e9gie marketing digital qui vous permettra de fid\\u00e9liser votre communaut\\u00e9.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"2e5f066\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/image1-2.jpg\",\"id\":12683,\"alt\":\"instagram-filtermaker\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"aed9ae6\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\"},\"elements\":[],\"widgetType\":\"image\"},{\"id\":\"ad516bd\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre3\",\"ekit_all_conditions_list\":[{\"_id\":\"8d4d624\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"b06ec9f\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les erreurs \\u00e0 ne pas reproduire lors de la cr\\u00e9ation d\\u2019un filtre :\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bcc90ca\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p dir=\\\"ltr\\\">Toutefois pour arriver \\u00e0 tirer avantage de cet outil, il est important de lister les erreurs \\u00e0 ne pas commettre.\\u00a0<\\\/p><p dir=\\\"ltr\\\">Effectivement les filtres Instagram qui ont peu de chances de gagner en notori\\u00e9t\\u00e9 sont principalement d\\u00fb \\u00e0 des erreurs de conception mettant en avant :\\u00a0<\\\/p><ul><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une marque trop intrusive et omnipr\\u00e9sente : malgr\\u00e9 le fait que les filtres repr\\u00e9sentent un fort outil publicitaire fonctionnant sur le principe de personnalisation, il faut tout de m\\u00eame rester vigilant sur la fa\\u00e7on dont cela doit \\u00eatre fait, en proposant par exemple quelques choses de plus discret<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une technique b\\u00e2cl\\u00e9e : cr\\u00e9er un filtre demande un certain savoir, qu\\u2019il est important de ma\\u00eetriser afin d'\\u00e9viter toute sorte de bug. Il faut donc que celui-ci marche correctement pour ne pas compromettre l\\u2019image de la marque\\u00a0<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une cr\\u00e9ativit\\u00e9 trop pouss\\u00e9e : vu la multitude de filtres pr\\u00e9sents sur les r\\u00e9seaux sociaux, il est n\\u00e9cessaire de faire quelque chose de cr\\u00e9atif pour se diff\\u00e9rencier des autres. Mais il faut toujours se mettre dans la peau du public pour ne pas risquer de faire quelque chose de trop r\\u00e9fl\\u00e9chi\\u00a0\\u00a0\\u00a0<\\\/li><li dir=\\\"ltr\\\" role=\\\"presentation\\\">Une m\\u00e9canique complexe compr\\u00e9hensible par un public restreint\\u00a0<\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"_background_color\":\"#90A8ED\",\"_border_border\":\"none\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d28c11c\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"titre4\",\"ekit_all_conditions_list\":[{\"_id\":\"77105dd\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"ec4b4f2\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les \\u00e9l\\u00e9ments pour cr\\u00e9er un filtre viral :\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b7fc060\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p>En revanche, d\\u00e8s que cet outil est bien utilis\\u00e9, il peut cr\\u00e9er une\\u00a0 v\\u00e9ritable viralit\\u00e9 autour de votre communaut\\u00e9 et ainsi\\u00a0 devenir un r\\u00e9el atout pour votre strat\\u00e9gie de communication. Voici les principaux \\u00e9l\\u00e9ments pour rendre un filtre viral et utilisable par tous.<\\\/p><p>Selon la d\\u00e9finition vue pr\\u00e9c\\u00e9demment, il est \\u00e9vident que les filtres sont utilis\\u00e9s par le grand public. C\\u2019est pourquoi, lorsqu\\u2019une marque veut cr\\u00e9er un filtre, elle doit penser au fait que le filtre doit surtout \\u00eatre appr\\u00e9ci\\u00e9 par son public et r\\u00e9pondre aux caract\\u00e9ristiques de sa cible. Les filtres Instagram sont des leviers qui permettent de mettre en place une strat\\u00e9gie de contenu engageante.<\\\/p><p>Nous vous donnons quelques crit\\u00e8res contribuant \\u00e0 cette viralit\\u00e9 :\\u00a0<\\\/p><ul><li>Il doit rendre l\\u2019utilisateur plus attrayant, de ce fait l\\u2019utilisateur va susciter des r\\u00e9actions de la part de ses abonn\\u00e9s sur son apparence et son image<\\\/li><li>Il doit faire sourire l'utilisateur, ce qui lui permettra de mettre en valeur son sens de l\\u2019humour et faire rire son public<\\\/li><li>Il doit impacter le ressenti de l\\u2019utilisateur sur son image, en utilisant le filtre l\\u2019utilisateur doit se sentir mieux. 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