{"id":20221,"date":"2022-10-03T07:30:00","date_gmt":"2022-10-03T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=20221"},"modified":"2023-11-09T16:26:42","modified_gmt":"2023-11-09T16:26:42","slug":"phygital-strategies-retailers","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/nl\/advies-sociaal-netwerken\/phygital-strategies-retailers\/","title":{"rendered":"Strategie van detailhandelaren om fysiek en virtueel te combineren"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"20221\" class=\"elementor elementor-20221\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1ea7c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1ea7c40\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf02953 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf02953\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f6ced1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5f6ced1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Phygital: ontwikkeling van complementaire retailstrategie\u00ebn<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-08554b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"08554b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a5d627e elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5d627e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a279c9 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"4a279c9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a739b02 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a739b02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-49eb6d1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"49eb6d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2046239 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2046239\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">Een studie uitgevoerd door <a style=\"color: #000000;\" href=\"https:\/\/about.facebook.com\/fr\/meta\/\" target=\"_blank\" rel=\"noopener\">Meta<\/a> maakt in juni 2021 bekend dat 75 % van de bedrijfsleiders tegen 2023 augmented reality- en virtual reality-systemen in hun bedrijfsstrategie willen implementeren. Inderdaad, de digitale revolutie en transitie en de komst van nieuwe technologie\u00ebn (NFT metavers, web 3.0...) zetten de strategie\u00ebn van de detailhandelaars op hun kop. Phygital lijkt de ideale en meest complete strategie voor merken.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b78bc7a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b78bc7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9291c27 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9291c27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ffe3e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d7ffe3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR en phygital: een magische meeslepende ervaring<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5362d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2a5362d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">De detailhandel is een van de meest getroffen sectoren en heeft zich samen met de technologische ontwikkelingen moeten omvormen. Hybride modellen waarin fysiek en digitaal worden gecombineerd, hebben zich achtereenvolgens ontwikkeld. Decoratie, mode, <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/nl\/advies-sociaal-netwerken\/augmented-reality-cosmetics\/\" target=\"_blank\" rel=\"noopener\">make-up<\/a>... Er zijn veel dingen die in meerdere sectoren kunnen worden uitgevoerd. Een meeslepende ervaring bieden zodat gebruikers zichzelf kunnen projecteren is een belangrijke factor geworden voor internetgebruikers, en zelfs de sleutel tot het doen van een aankoop.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b404ab7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b404ab7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5e2745 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5e2745\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8764fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"f8764fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Iphone-site-internet-q3lukzbyj9hr6svp3dg5l9o68xguau6yj3s68w04pe.png\" title=\"phygital-filter-insta\" alt=\"filter-fygi\u00ebne\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-592f0e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"592f0e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/Iphone-site-internet-1-q3luko1w992bbhc2x8kmrcin4b0fqgy6hjychkgus2.png\" title=\"filter-fygi\u00ebne\" alt=\"filter-casto\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36fdfc4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"36fdfc4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-974f9e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"974f9e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Augmented reality is daarvoor het ideale middel. Internetgebruikers kunnen gewoon hun smartphone pakken zonder zelfs maar hun huis te verlaten en de producten die ze willen visualiseren. AR kan op verschillende manieren worden gebruikt, afhankelijk van het product en de behoeften van de gebruikers: 3D-visualisatie, try-on, immersieve verpakking, augmented reality games.... Er kan veel worden gedaan om webgebruikers te verleiden. Deze <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/nl\/creatie-filter-sociale-netwerken\/\" target=\"_blank\" rel=\"noopener\">filters op sociale netwerken<\/a> zijn vooral populair vanwege hun vermaak en gemak. Door het virtuele en het fysieke te combineren, bieden bedrijven complete omnichannel ervaringen aan. Het is bijvoorbeeld mogelijk om dankzij augmented reality de lipstick van je dromen te passen en vervolgens naar de winkel te gaan om deze in het echt te kopen als de gebruikers dat willen.<\/span><\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Dit is met name wat de belangrijkste spelers op het gebied van cosmetica, zoals L'Or\u00e9al, hebben ingevoerd. Deze fytosanitaire praktijken werden tijdens de opsluiting versterkt en zijn sindsdien deel gaan uitmaken van de consumptiegewoonten. Het bedrijf <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.lsa-conso.fr\/castorama-s-appuie-sur-la-realite-augmentee-pour-doper-ses-ventes-en-ligne,407871\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Castorama<\/span><\/a><span style=\"font-weight: 400;\"> heeft ook augmented reality gebruikt. Heel handig, de filters die online op sociale netwerken worden gezet, maken het mogelijk om meubels te projecteren, ze in iemands interieur of exterieur te plaatsen en het eindresultaat te zien. Deze inhoud is een succes want er waren 2,5 keer meer aankopen en meer memorabele 40 %-advertenties. Dit soort inhoud blijkt een echte hulp te zijn bij het besluitvormingsproces en begeleidt internetgebruikers in hun aankoopproces.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8803801 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8803801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2df5f3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"2df5f3c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ba9f91 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2ba9f91\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wzMp0k?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_nl\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32b68ea elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32b68ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-005ba28 exad-glass-effect-no exad-sticky-section-no\" data-id=\"005ba28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35ec740 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"35ec740\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De metaverse: de opkomst van nieuwe virtuele werelden<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92f29f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c92f29f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">De <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/nl\/wat-is-web3\/de-metaverse\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">metaverse <\/span><\/a><span style=\"font-weight: 400;\">stelt gebruikers in staat te reizen in gedeelde virtuele werelden waarin zij vrij kunnen zwerven en uitwisselen. Om zich in de metaverse te bewegen, gebruiken internetgebruikers hun avatars. Merken kunnen zich dus ook in dit nieuwe universum plaatsen door hun virtuele ruimte binnen de metaverse te cre\u00ebren. Er kunnen dan veel dingen worden gedaan die voor veel merken van belang zijn. The Sandbox, Decentraland, Roblox, Horizon Worlds... Er zijn verschillende platforms waar merken hun virtuele ervaring kunnen cre\u00ebren. Merken willen vooral unieke ervaringen en exclusieve inhoud cre\u00ebren. In het bijzonder kunnen verzamelingen van door de merken gecre\u00eberde NFT's aanwezig zijn in de metaverse. Internetgebruikers kunnen ze dan desgewenst kopen. Dit is met name het geval voor modemerken die items aanbieden om avatars in de metaverse aan te kleden. Sommige merken gaan zelfs zo ver dat ze hun eigen metaverse cre\u00ebren, zoals Nike met zijn speciale virtuele ruimte: Nikeland. Merken integreren daarom ook nieuwe toegangen en ruimtes om hun inhoud te verspreiden.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-141cabe elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"141cabe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef06652 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ef06652\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d745225 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d745225\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verschillende werelden synchroniseren <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3344548 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3344548\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fcd1336 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd1336\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52e4e59 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"52e4e59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/decentraland-q3lut3nv8axixrjewwd9dmxky8q9yb5367y6v9te8y.png\" title=\"decentraal en\" alt=\"dencentraland-visu\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-911162a exad-glass-effect-no exad-sticky-section-no\" data-id=\"911162a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b3cf02 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6b3cf02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Door zich open te stellen voor digitalisering en de nieuwe instrumenten van vandaag, richten merken zich ook tot nieuwe doelgroepen in nieuwe ruimten. Dit is vooral het geval met videospelletjes. Dit is bijvoorbeeld het geval met <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/nl\/advies-sociaal-netwerken\/reality-augmented-art\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">art<\/span><\/a><span style=\"font-weight: 400;\">. Zo zijn werken van de kunstenaar Kaws, tentoongesteld in de Serpentine Gallery, ge\u00efntegreerd in Fortnite, een manier om spelers kennis te laten maken met een gebied waarmee ze minder vertrouwd zijn, maar waaruit blijkt dat het toch voor iedereen toegankelijk is. Het is ook een gelegenheid om onwaarschijnlijke samenwerkingen te zien, zoals LVMH die een collectie skins voor Fortnite heeft ontwikkeld. Deze nieuwe digitale ruimtes maken het dus mogelijk om in nieuwe werelden aanwezig te zijn, werelden met elkaar te verbinden en samenwerkingen tot stand te brengen die soms niet onverwacht zijn.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e8f1bed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e8f1bed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7fb2f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d7fb2f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4583f0f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4583f0f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gebruik maken van aanvullende vaardigheden en kennis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58be379 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58be379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Om optimale virtuele ervaringen te cre\u00ebren, is het noodzakelijk over de technische kennis en vaardigheden te beschikken. Je moet namelijk weten hoe je de Spark AR-software gebruikt om bijvoorbeeld een Instagram-filter te maken. Dus of het nu gaat om het cre\u00ebren van virtuele ervaringen waarbij realiteit en virtuele hulpmiddelen worden gecombineerd of om het evolueren in een volledig virtuele wereld, het is belangrijk een beroep te doen op professionals. Daarom is het inschakelen van een augmented reality bureau een goede oplossing voor de creatie van kwalitatieve AR content.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Voor advies over augmented reality of het aanvragen van een offerte kunt u contact opnemen met <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/nl\/offerte-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">neem contact op met een van onze experts <\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The phygital: het ontwikkelen van complementaire retailstrategie\u00ebn Contact Een studie uitgevoerd door Meta in juni 2021 kondigt aan dat 75 % van de bedrijfsleiders tegen 2023 augmented reality en virtual reality systemen willen implementeren in hun bedrijfsstrategie. Inderdaad, de digitale revolutie en overgang, evenals de komst van nieuwe technologie\u00ebn, zullen [...]<\/p>","protected":false},"author":1,"featured_media":470900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-20221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"<iframe title=\"New KAWS Art Exhibit in Fortnite! 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Une \\u00e9tude men\\u00e9e par <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/about.facebook.com\\\/fr\\\/meta\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Meta<\\\/a> en juin 2021 annonce que 75 % des leaders d\\u2019entreprises souhaitent mettre en place des syst\\u00e8mes de r\\u00e9alit\\u00e9 augment\\u00e9e et de r\\u00e9alit\\u00e9 virtuelle dans leur strat\\u00e9gie d\\u2019entreprise d\\u2019ici 2023. 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Des mod\\u00e8les hybrides alliant physique et digital se sont d\\u00e9velopp\\u00e9s les uns apr\\u00e8s les autres. D\\u00e9coration, mode, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/realite-augmentee-cosmetiques\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">maquillage<\\\/a>\\u2026 Beaucoup de choses peuvent \\u00eatre mises en place dans de multiples secteurs d\\u2019activit\\u00e9s. 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Il suffit alors aux internautes de prendre leur smartphone sans m\\u00eame bouger de chez eux et visualiser les produits qu\\u2019ils souhaitent. L\\u2019AR peut \\u00eatre utilis\\u00e9e sous diff\\u00e9rentes formes en fonction du produit et des besoins des internautes : visualisation 3D, try-on, packaging immersif, jeux en r\\u00e9alit\\u00e9 augment\\u00e9e\\u2026. De nombreuses choses peuvent \\u00eatre mises en place afin de s\\u00e9duire les internautes. Ces <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/creation-filtre-reseaux-sociaux\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">filtres sur les r\\u00e9seaux sociaux<\\\/a> sont notamment tr\\u00e8s populaires tant pour leur divertissement que leur praticit\\u00e9. En alliant justement le virtuel et le physique, les entreprises proposent des exp\\u00e9riences omnicanales compl\\u00e8tes. Il est par exemple possible d\\u2019essayer le rouge \\u00e0 l\\u00e8vre de ses r\\u00eaves gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e et par la suite se rendre en magasin pour l\\u2019acheter en vrai si les utilisateurs le souhaitent.<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">C\\u2019est notamment ce qu\\u2019on mis en place les acteurs principaux dans le domaine des cosm\\u00e9tiques comme par exemple L\\u2019Or\\u00e9al. Ces pratiques phygitales se sont amplifi\\u00e9es durant le confinement et sont depuis rentr\\u00e9es dans les habitudes de consommation. 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Ce type de contenu appara\\u00eet donc comme une r\\u00e9elle aide \\u00e0 la d\\u00e9cision tout en accompagnant les internautes dans leurs d\\u00e9marches d\\u2019achat.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8803801\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"2df5f3c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"2ba9f91\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"32b68ea\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"005ba28\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"35ec740\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le m\\u00e9taverse : l\\u2019\\u00e9mergence de nouveaux mondes virtuels\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align_mobile\":\"center\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"c92f29f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/qu-est-ce-que-le-web3\\\/le-metaverse\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">m\\u00e9taverse <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">permet de voyager dans des mondes virtuels partag\\u00e9s au sein desquels il est possible de se balader et d\\u2019\\u00e9changer librement. Pour \\u00e9voluer au sein du m\\u00e9taverse, les internautes utilisent leur avatars. Ainsi, les marques peuvent \\u00e9galement se placer dans ce nouvel univers en cr\\u00e9ant leur espace virtuel au sein du m\\u00e9taverse. De nombreuses choses peuvent alors \\u00eatre mises en place ce qui suscitent l\\u2019int\\u00e9r\\u00eat de nombreuses marques. The Sandbox, Decentraland, Roblox, Horizon Worlds\\u2026 Il existe diff\\u00e9rentes plateformes sur lesquelles les marques peuvent par exemple cr\\u00e9er leur exp\\u00e9rience virtuelle. Les marques veulent avant tout cr\\u00e9er des exp\\u00e9riences uniques et des contenus exclusifs. Des collections de NFT cr\\u00e9\\u00e9es par les marques peuvent notamment \\u00eatre pr\\u00e9sentes dans le m\\u00e9taverse. Les internautes peuvent alors les acheter s\\u2019ils le souhaitent. C\\u2019est notamment le cas de marques de mode qui proposent des \\u00e9l\\u00e9ments pour habiller les avatars dans le m\\u00e9taverse. Certaines marques vont jusqu\\u2019\\u00e0 cr\\u00e9er leur propre m\\u00e9taverse comme par exemple Nike avec son espace virtuel sp\\u00e9cial : Nikeland. 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