{"id":19899,"date":"2022-10-05T07:30:00","date_gmt":"2022-10-05T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19899"},"modified":"2023-11-09T16:26:19","modified_gmt":"2023-11-09T16:26:19","slug":"eshop-trends","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/nl\/advies-sociaal-netwerken\/eshop-trends\/","title":{"rendered":"E-handel en toekomstige kooptrends"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19899\" class=\"elementor elementor-19899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8575106 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8575106\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e23680 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7e23680\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8675daf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8675daf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Hoe ziet de toekomst van e-commerce eruit? Inzichten in de toekomst van onze winkelpatronen<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-fcd43e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd43e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2df596a elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"2df596a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08a0238 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"08a0238\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eabec34 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"eabec34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c06e2e exad-glass-effect-no exad-sticky-section-no\" data-id=\"3c06e2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58caf51 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58caf51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Nieuwe technologie\u00ebn blijven zich ontwikkelen en nemen hun plaats in ons dagelijks leven in. Consumptie- en winkelgewoonten veranderen en evolueren mee met de technologie. Drive, Click and Collect, e-commerce, virtueel passen, winkelen op sociale netwerken... Er komen zoveel nieuwe dingen op de markt. Maar wat zijn de belangrijkste trends? En hoe worden ze toegepast?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eb46096 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"eb46096\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abbf0a8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"abbf0a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-154288a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"154288a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De markt van de elektronische handel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1efba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6d1efba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">De pandemie heeft de online consumptie, die al geleidelijk deel ging uitmaken van de consumptiegewoonten, versterkt en aangemoedigd. Online verkopen is voor veel merken een steunpilaar geworden en is onmisbaar, zelfs noodzakelijk geworden om aan de verwachtingen van de consument te voldoen. De modesector blijft het populairst: kleding, schoenen, accessoires, enz. Online winkelen trekt steeds meer internetgebruikers aan, met name dankzij de eenvoud, snelheid, vlotheid en het volledige aanbod. De kwaliteit van de klantendienst en de ingezette middelen hebben zelfs de meest sceptische klanten kunnen geruststellen. Het is nu inderdaad gemakkelijk om een product terug te sturen als het niet past of zelfs om de juiste maat kleding te kiezen dankzij de meegeleverde gidsen. Ook de schoonheidssector en de vrijetijds- en spelsector zijn succesvol. De detailhandel ondergaat dus een echte overgang en technologische transformatie.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">In cijfers uitgedrukt: 82% van de Fransen maakt nu dagelijks gebruik van internet. Dit cijfer weerspiegelt de invloed van nieuwe technologie\u00ebn in ons dagelijks leven. Het gebruik van smartphones en sociale netwerken (<a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/home\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>...is gemeengoed geworden. Ze zijn de perfecte hulpmiddelen geworden voor online winkelen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-241dd76 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"241dd76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3de75cb exad-glass-effect-no exad-sticky-section-no\" data-id=\"3de75cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a9c250 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9a9c250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fysiek en digitaal mengen: kan dat?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6134f0a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6134f0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54f1fa1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"54f1fa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-871db1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"871db1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"405\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--768x405.png\" class=\"attachment-medium_large size-medium_large wp-image-19952\" alt=\"phygital\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--768x405.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--600x316.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--300x158.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--1024x540.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--1536x810.png 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--18x9.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital-.png 1590w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d40592 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5d40592\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-492db51 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"492db51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Een ecosysteem <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/nl\/nieuws\/5-acties-phygital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">phygital<\/span><\/a><span style=\"font-weight: 400;\"> ontwikkelt zich dan ook om een volwaardige plaats in te nemen in het systeem van merkontwikkeling. Het fysieke aspect wordt echter niet terzijde gelaten en wordt zelfs een kracht door het te combineren met digitaal. We zien de opkomst van phygital-modellen waarin fysieke en digitale winkels worden gecombineerd. Door de aankoopmogelijkheden en de contactpunten uit te breiden, openen bedrijven nieuwe groeikansen. Mensen winkelen bijvoorbeeld via een app op hun telefoon en halen hun boodschappen op tijd op in de winkel. Ze kunnen ook betalen met hun telefoon en hun horloge of bestellen in een restaurant met behulp van een QR-code. Er ontstaat een cohabitatie tussen fysieke en digitale touchpoints.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51800d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"51800d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Ervaringen worden steeds klantgerichter, met name door het aanbieden van aanvullende diensten. <\/span><span style=\"font-weight: 400;\">Al deze instrumenten stellen bedrijven in staat phygitale operaties te cre\u00ebren om hun klanten te bedienen. Er zijn tal van voordelen, zoals een besparing van tijd, energie, begrip of zelfs organisatie.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c8f696a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8f696a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08ad922 exad-glass-effect-no exad-sticky-section-no\" data-id=\"08ad922\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9027a5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"e9027a5\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wzMp0k?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_nl\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c290f82 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c290f82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d5b167 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0d5b167\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9be2e6a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9be2e6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Een duurzaam model via e-commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff3595 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4ff3595\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">De pandemie heeft de online consumptie, die al geleidelijk deel ging uitmaken van de consumptiegewoonten, versterkt en aangemoedigd. Online verkopen is voor veel merken een steunpilaar geworden en is onmisbaar, zelfs noodzakelijk geworden om aan de verwachtingen van de consument te voldoen. De modesector blijft het populairst: kleding, schoenen, accessoires, enz. Online winkelen trekt steeds meer internetgebruikers aan, met name dankzij de eenvoud, snelheid, vlotheid en het volledige aanbod. De kwaliteit van de klantendienst en de ingezette middelen hebben zelfs de meest sceptische klanten kunnen geruststellen. Het is nu inderdaad gemakkelijk om een product terug te sturen als het niet past of zelfs om de juiste maat kleding te kiezen dankzij de meegeleverde gidsen. Ook de schoonheidssector en de vrijetijds- en spelsector zijn succesvol. De detailhandel ondergaat dus een echte overgang en technologische transformatie.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">In cijfers uitgedrukt: 82% van de Fransen maakt nu dagelijks gebruik van internet. Dit cijfer weerspiegelt de invloed van nieuwe technologie\u00ebn in ons dagelijks leven. Het gebruik van smartphones en sociale netwerken (<a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/home\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>...is gemeengoed geworden. Ze zijn de perfecte hulpmiddelen geworden voor online winkelen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7259e43 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7259e43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3d53a9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f3d53a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3318bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e3318bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/AR--q3lunrwtpyhqlostrt2dhhhycczu3d4aplfn82ar9k.png\" title=\"realiteitsverhoging\" alt=\"augmented reality\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62040cd exad-glass-effect-no exad-sticky-section-no\" data-id=\"62040cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c60034b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c60034b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">We kunnen ons dan afvragen wat onze toekomstige aankooptrends zullen zijn. We zien nu al belangrijke thema's opduiken die de gewoonten van morgen zullen sturen. De metaverse staat bijzonder centraal in de huidige problematiek. Binnen deze virtuele ruimten kunnen dan tal van evenementen worden opgezet, zoals bijvoorbeeld winkelen. Dit is een nieuwe ontwikkelingskans die merken moeten aangrijpen, met name door hun digitale aanwezigheid aan te passen aan dit nieuwe universum.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cde39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"65cde39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">De <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/nl\" target=\"_blank\" rel=\"noopener\">augmented reality<\/a> is ook een belangrijke hefboom voor actie geworden. Deze tool, die steeds vaker door merken wordt gebruikt, biedt een hoogwaardige klantervaring dankzij een totale onderdompeling in het universum van het merk. Om een nieuw product, dienst, evenement of zelfs de omgeving van een merk onder de aandacht te brengen, is het een effectieve engagementhefboom voor merken.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Anderzijds is de personalisering van producten en diensten een grote uitdaging geworden voor merken om zich te onderscheiden en superieure inhoud aan te bieden. Door het veelvuldig verzamelen van gegevens op het internet, onder meer dankzij cookies, zijn merken steeds beter in staat om internetgebruikers te benaderen en zich op hun interesses te richten. Merken kunnen hun inhoud personaliseren en hun potenti\u00eble klanten gerichter benaderen, een echte kans.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Ten slotte tekent zich een nieuw bewustzijn af, met name wat betreft de manier waarop wij consumeren en handelen. Er wordt een meer verantwoord consumptiemodel verwacht. Dit is een tendens waarmee in de voorgestelde inhoud rekening moet worden gehouden. <\/span><span style=\"font-weight: 400;\">Consumententrends en technologische innovaties evolueren en geven geleidelijk vorm aan de aankopen van morgen. Er moet dus rekening worden gehouden met nieuwe uitdagingen. Merken moeten zich inderdaad aanpassen en evolueren.<\/span><\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Als u informatie wilt over augmented reality of andere onderwerpen, aarzel dan niet om<\/span> <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/nl\/offerte-online\/\"><span style=\"font-weight: 400;\">neem contact op met onze experts<\/span><\/a><span style=\"font-weight: 400;\"> !<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hoe ziet de e-commerce van morgen eruit? Een blik in de toekomst van onze winkelgewoonten Neem contact met ons op Nieuwe technologie\u00ebn ontwikkelen zich voortdurend en nemen hun plaats in ons dagelijks leven in. Consumptie- en koopgewoonten veranderen en evolueren mee met de technologie. Drive, Click and Collect, e-commerce, virtuele fittingen, online winkelen 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On voit alors appara\\u00eetre une cohabitation entre les points de contact physiques et les points de contact num\\u00e9riques.\\u00a0<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6545577\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"c9c2f9c\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"d5c2a0f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"18520c0\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"51800d1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Les exp\\u00e9riences deviennent de plus en plus tourn\\u00e9es vers l\\u2019exp\\u00e9rience client notamment en proposant des services compl\\u00e9mentaires. <\\\/span><span style=\\\"font-weight: 400;\\\">Tous ces outils permettent alors aux entreprises de cr\\u00e9er des op\\u00e9rations phygitales au service des clients. 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Le secteur du commerce op\\u00e8re donc une r\\u00e9elle transition et transformation technologique.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">C\\u00f4t\\u00e9 chiffres, 82 % des Fran\\u00e7ais utilisent aujourd\\u2019hui Internet au quotidien. Un chiffre qui refl\\u00e8te donc bien l\\u2019influence des nouvelles technologies dans notre quotidien. L\\u2019utilisation des smartphones et des r\\u00e9seaux sociaux (<a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.facebook.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Facebook<\\\/a>, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.instagram.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Instagram<\\\/a>, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Twitter<\\\/a>\\u2026) est devenue chose courante. 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