{"id":18721,"date":"2022-05-16T07:00:00","date_gmt":"2022-05-16T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=18721"},"modified":"2023-11-09T16:46:54","modified_gmt":"2023-11-09T16:46:54","slug":"nike-nft-brand","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/nl\/nieuws\/nike-nft-brand\/","title":{"rendered":"Nike NFT's"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18721\" class=\"elementor elementor-18721\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b50ffb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b50ffb9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dcad66 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8dcad66\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c88401e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c88401e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">De wereld van de sneakers gaat NFT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-78561a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"78561a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cc9ee4f elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"cc9ee4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116e854 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"116e854\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e037aed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e037aed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5ad9f9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5ad9f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77df604 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"77df604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nike.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>Het grote Amerikaanse sportmerk bracht onlangs CyptoKicks uit, zijn digitale sportschoenen. Ook andere sportmerken investeren in NFT en de metaverse. Maar wat staat er op het spel en waarom investeren merken steeds meer in dit universum? Laten we samen ontcijferen!<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">De vraag was of gemerkte augmented reality consumenten sneller tot kopen aanzet dan een andere marketingactie.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-80dbfa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"80dbfa5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5baff21 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5baff21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1375af9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1375af9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NFT's en de metaverse bij Nike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-00c4da9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00c4da9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-405338a exad-glass-effect-no exad-sticky-section-no\" data-id=\"405338a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d906410 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d906410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-adidas-q507rzrcdxoutrmjpelt9bo6y70m6atqwgo36qmljc.png\" title=\"adidas-zandbak-metaverse\" alt=\"adidas-metaverse\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74f9939 exad-glass-effect-no exad-sticky-section-no\" data-id=\"74f9939\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4765ab9 elementor-absolute exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4765ab9\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Een ander stersportmerk, Adidas, is ook aanwezig in dit nieuwe gedeelde virtuele ecosysteem. Het merk heeft gekozen voor de lifestyle tak Adidas Originals. De collectie genaamd <a style=\"color: #000000;\" href=\"https:\/\/opensea.io\/collection\/adidasoriginals\" target=\"_blank\" rel=\"noopener\">\"Into the Metaverse<\/a> bestaat uit een beperkte reeks digitale producten die worden aangeboden in de metaverse <a style=\"color: #000000;\" href=\"https:\/\/www.sandbox.game\/en\/\" target=\"_blank\" rel=\"noopener\">De zandbak<\/a>. De aankoop van deze NFT's geeft eigenaren toegang tot vele voordelen, zoals unieke virtuele ervaringen, producten of accessoires. Zo wil Adidas via nieuwe en innovatieve technologie\u00ebn met haar leden communiceren om nieuwe ontwikkelingsmogelijkheden te bieden.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c964f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c964f0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-099e79d exad-glass-effect-no exad-sticky-section-no\" data-id=\"099e79d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d744fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"2d744fd\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wzMp0k?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_nl\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7199fad elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7199fad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39d5f90 exad-glass-effect-no exad-sticky-section-no\" data-id=\"39d5f90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc38e0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4dc38e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De komst van Decathlon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecec41f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ecec41f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">NFT's en de metaverse blijven sporters verleiden, want Decathlon heeft onlangs het voetbal in de schijnwerpers gezet met een collectie trainers op blockchain <a style=\"color: #000000;\" href=\"https:\/\/tezos.com\/\" target=\"_blank\" rel=\"noopener\">Tezos<\/a> (XTZ). Onder de naam \"Kipsta Barrio\" richt dit project zich op een reeks trainers die zich toeleggen op straatvoetbal. Deze NFT-collectie is gemaakt in samenwerking met de Franse voetballer S\u00e9an Garnier, een grote naam in het freestyle voetbal. Het doel was om elk paar te koppelen aan een NFT, gepresenteerd in de vorm van een \"gouden ticket\" dat kan worden opgehaald op Tezos. Bovendien gaan deze NFT's gepaard met \"gepersonaliseerde en exclusieve ervaringen\": ideaal voor voetbalfans, NFT's en mensen die van nieuwe ervaringen houden. De Franse sportretailer maakt zo zijn intrede in de wereld van blockchain en NFT's en zet zijn dynamiek voort door digitale en fysieke ervaringen te combineren. Bovendien blijft de groep trouw aan zijn engagementen door Tezos als blockchain te kiezen, met name vanwege zijn milieu-engagement. We kunnen niet wachten om de volgende projecten van het merk te zien!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d6e45b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d6e45b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac573b exad-glass-effect-no exad-sticky-section-no\" data-id=\"9ac573b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af01ec exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2af01ec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NFT's en de metaverse bij Nike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9b7ed65 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9b7ed65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49ece7f exad-glass-effect-no exad-sticky-section-no\" data-id=\"49ece7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a58bc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"97a58bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-nike-ok2-q3lveyevs764bm8yjd04ljfg48as2km11b9lx79nyg.png\" title=\"basketbal-digitaal-nike-nft\" alt=\"nft-nike\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66075a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"66075a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bef745e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bef745e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Sinds hun explosie in 2021 zijn NFT's op vele gebieden zeer populair geworden. In de wereld van kunst, videospelletjes en mode worden NFT's steeds populairder. Nike heeft zojuist <a style=\"color: #000000;\" href=\"https:\/\/rtfkt.com\/\" target=\"_blank\" rel=\"noopener\">RTFKT<\/a>uitgesproken als \"Artefact\", een jonge studio die talrijke NFT collecties cre\u00ebert. Deze studio heeft met name verschillende partnerschappen gesloten om verschillende 3D-avatars te cre\u00ebren, de een nog innovatiever dan de ander. De overname van dit digitale modemerk toont de bereidheid van Nike om in dit nieuwe universum te investeren en zijn plaats in te nemen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-916f409 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"916f409\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">NFT's gaan hand in hand met authenticiteit en zeldzaamheid, wat perfect past in de wereld van de trainers. Aangezien het om verzamelbare virtuele activa gaat, is het inderdaad gebruikelijk om NFT's te kopen, te verhandelen en te verkopen op dezelfde manier als sneakerverzamelaars dat doen. Omdat ze op de blockchain zijn vergrendeld, zijn deze eigendomstitels in kleine hoeveelheden beschikbaar om opwinding rond het paar en een gevoel van exclusiviteit bij de verwerving ervan te cre\u00ebren.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Vrijgegeven in april 2022, de <a style=\"color: #000000;\" href=\"https:\/\/opensea.io\/collection\/rtfkt-nike-cryptokicks\" target=\"_blank\" rel=\"noopener\">CryptoKicks<\/a> zijn de beroemde digitale trainers van het merk. Deze limited editions zijn aanpasbaar en kunnen naar individuele smaak worden gestyled. Verkocht aan meer dan 10.000 $, hebben deze paren virtuele sneakers hun publiek gevonden. Het merk heeft ook zijn eigen metaverse ontwikkeld binnen Roblox, <a style=\"color: #000000;\" href=\"https:\/\/www.roblox.com\/nikeland\" target=\"_blank\" rel=\"noopener\">Nikeland<\/a>Dit platform is een gratis en volledig gratis videogame ruimte waar spelers kunnen deelnemen aan mini-games en de mogelijkheid hebben om daarna hun CryptoKicks uit te proberen. Dit platform is een gratis en volledig open videospelruimte waar spelers kunnen deelnemen aan minigames. De avatars kunnen via de winkel naar wens worden aangekleed. Kleding en schoenen kunnen dan worden gekocht, waaronder een paar Nike schoenen. Het merk wilde een compleet kwaliteitspakket aanbieden. Zo wordt bij aankoop van een NFT een doos genaamd \"Cryptokick\" gekoppeld aan een door RTFKT gecre\u00eberde avatar, avatars ontwikkeld in het programma \"Clone-X\", om de doos te begeleiden.\u00a0<\/span><span style=\"font-weight: 400;\">Nike blijft daarom haar digitale strategie ontwikkelen, met name via NFT's en de metaverse, door leuk en aantrekkelijk virtueel entertainment te cre\u00ebren.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>De wereld van de sneakers gaat NFT Contact Nike, het grote Amerikaanse sportkledingmerk, heeft onlangs CyptoKicks uitgebracht, zijn digitale sportschoenen. Ook andere sportmerken investeren in NFT's en de metaverse. Dus wat zijn de problemen en waarom investeren merken steeds meer in deze wereld? 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nike.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nike<\\\/a>, la grande marque am\\u00e9ricaine de sportswear a derni\\u00e8rement sorti les CyptoKicks, ses baskets num\\u00e9riques. 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La marque a choisi de mettre en avant la branche lifestyle Adidas Originals. La collection nomm\\u00e9e <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/opensea.io\\\/collection\\\/adidasoriginals\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">\\u201cInto the Metaverse\\u201d<\\\/a> est compos\\u00e9e d\\u2019une s\\u00e9rie limit\\u00e9e de produits num\\u00e9riques propos\\u00e9s dans le m\\u00e9taverse <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.sandbox.game\\\/en\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">The Sandbox<\\\/a>. L\\u2019achat de ces NFT permet aux propri\\u00e9taires d\\u2019avoir acc\\u00e8s \\u00e0 de nombreux avantages tels que des exp\\u00e9riences, des produits ou accessoires virtuels uniques. 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Nomm\\u00e9 \\u201cKipsta Barrio\\u201d, ce projet se focalise sur une gamme de baskets d\\u00e9di\\u00e9es au Street Football. Cette collection de NFT a notamment \\u00e9t\\u00e9 faite en collaboration avec le footballeur fran\\u00e7ais S\\u00e9an Garnier, une pointure dans le football freestyle. L\\u2019objectif \\u00e9tait donc de lier chaque paire \\u00e0 un NFT pr\\u00e9sent\\u00e9 sous forme de \\u201cgolden ticket\\u201d r\\u00e9cup\\u00e9rable sur Tezos. De plus, ces NFT sont accompagn\\u00e9s \\u201cd\\u2019exp\\u00e9riences personnalis\\u00e9es et exclusives\\u201d : l'id\\u00e9al pour les fans de football, de NFT et personnes friandes de nouvelles exp\\u00e9riences. L\\u2019enseigne de sport fran\\u00e7aise marque donc son entr\\u00e9e dans l\\u2019univers de la blockchain et des NFT tout en continuant sur sa lanc\\u00e9e en alliant exp\\u00e9rience num\\u00e9rique et physique. 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En effet, \\u00e9tant des actifs virtuels de collection, il est courant d\\u2019acheter, \\u00e9changer et vendre des NFT de la m\\u00eame fa\\u00e7on que le font les collectionneurs de sneakers. En effet, \\u00e9tant bloqu\\u00e9s sur la blockchain, ces titres de propri\\u00e9t\\u00e9 sont disponibles en faible quantit\\u00e9 afin de cr\\u00e9er de l'engouement autour de la paire et un sentiment d\\u2019exclusivit\\u00e9 lors de son acquisition.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Sorties en avril 2022, les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/opensea.io\\\/collection\\\/rtfkt-nike-cryptokicks\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">CryptoKicks<\\\/a> sont ces fameuses baskets num\\u00e9riques cr\\u00e9\\u00e9es par la marque. Ces \\u00e9ditions limit\\u00e9es sont personnalisables et peuvent ainsi \\u00eatre stylis\\u00e9es au go\\u00fbt de chacun. Vendues \\u00e0 plus de 10 000 $, ces paires de sneakers virtuelles ont trouv\\u00e9 leur public. La marque a \\u00e9galement d\\u00e9velopp\\u00e9 son propre m\\u00e9taverse au sein de Roblox, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.roblox.com\\\/nikeland\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Nikeland<\\\/a>, afin que les acheteurs puissent par la suite \\u201cessayer\\u201d leur CryptoKicks. Cette plateforme est un espace de jeu vid\\u00e9o gratuit et totalement libre au sein duquel les joueurs peuvent participer \\u00e0 des mini-jeux. Les avatars peuvent notamment \\u00eatre habill\\u00e9s \\u00e0 la guise de chaque utilisateur via la boutique. Des v\\u00eatements et chaussures peuvent alors \\u00eatre achet\\u00e9s et notamment la paire de Nike. La marque a voulu proposer une offre compl\\u00e8te qualitative. 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