{"id":15989,"date":"2022-04-11T09:26:00","date_gmt":"2022-04-11T09:26:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15989"},"modified":"2023-11-10T08:00:25","modified_gmt":"2023-11-10T08:00:25","slug":"reality-augmented-art","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/nl\/advies-sociaal-netwerken\/reality-augmented-art\/","title":{"rendered":"Kunst en augmented reality"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15989\" class=\"elementor elementor-15989\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1001399 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1001399\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5660f2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5660f2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36a7512 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"36a7512\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kunst en augmented reality: een veelbelovend duo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d75912a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d75912a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c132f84 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"c132f84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2f003e elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"e2f003e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Augmented reality deed zijn intrede in de kunstwereld rond de jaren 1970. Deze nieuwe dimensie vormde een uitdaging voor het creatieve proces van de kunstenaars, maar ook voor de visie van het publiek. Zo heeft het hele artistieke ecosysteem stukje bij beetje geleerd van en meege\u00ebvolueerd met de digitale technologie. Dit nieuwe tijdperk stelt de kunstenaars werkelijk in staat hun werken in praktijk te brengen door ze een \"gedrag\" te geven. Kunst ligt niet langer vast zoals vroeger, maar wordt vergelijkbaar met een proces, iets dat zichzelf in beweging zet. Maar hoe manifesteert het digitale zich in de kunst en hoe vullen deze twee entiteiten elkaar aan? We vertellen je meer!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Affiches animeren met augmented reality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #fc411d;\"><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.behance.net\/gallery\/137784229\/Principles-of-Design-AR-Posters\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rigved Sathe<\/span><\/a><\/span> <\/span><span style=\"font-weight: 400;\">is een Amerikaanse grafisch ontwerper, gespecialiseerd in branding, technologie en internet. Hij heeft onlangs posters gemaakt om de basisprincipes van design uit te leggen. Een van de manieren waarop hij dit heeft gedaan is door gebruik te maken van augmented reality.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Een collectie van 6 posters belicht de concepten van grafische vormgeving: eenvoud, eenheid, proportie, nadruk, ritme en evenwicht. Om de posters te animeren, meer impact te geven en elk concept uit te leggen, hoeven bezoekers alleen maar hun smartphone te gebruiken. De posters, vormen en kleuren komen tot leven onder het oog van de camera. Een ideale combo om het beste te maken van de<\/span><span style=\"font-weight: 400;\">de ontwikkeling van de grafische en visuele identiteit door de affiches in praktijk te brengen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a79cb56 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a79cb56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a229d3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a229d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d35b5a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"1d35b5a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wzMp0k?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_nl\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-221fd4b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"221fd4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e3ca4a0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e3ca4a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf272a7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"cf272a7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=LLokcJaLSIs&amp;t=59s &quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-812bcb7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"812bcb7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d93013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d93013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gebruik van een applicatie en de wereld van videospelletjes met Fortnite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b06cda exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b06cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Het bedrijf <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/acuteart.com\/\" target=\"_blank\" rel=\"noopener\">Scherpe Kunst<\/a><\/span><\/strong><span style=\"font-weight: 400;\"> maakt gebruik van augmented reality om hedendaagse kunstenaars in staat te stellen \"hun creatieve visie te vertalen naar meerdere digitale media\", namelijk augmented, virtual en mixed realities. Om dit te bereiken, gebruikt Acute Art<\/span><span style=\"color: #ffffff;\"> <a style=\"color: #ffffff;\" href=\"https:\/\/apps.apple.com\/tt\/app\/acute-art\/id1488435802\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>zijn toepassing<\/strong><\/span><\/a><\/span><span style=\"font-weight: 400;\"> om de kloof tussen de virtuele en de echte wereld te overbruggen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">De laatste samenwerking met <strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"http:\/\/www.artnet.fr\/artistes\/kaws\/\" target=\"_blank\" rel=\"noopener\">Kaws<\/a><\/span><\/strong>De Amerikaanse kunstenaar en ontwerper, wereldwijd bekend om zijn pop art schilderijen, beeldhouwwerken en speelgoed, combineert echte en virtuele tentoonstellingen. De werken van de kunstenaar werden tentoongesteld in het <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.serpentinegalleries.org\/\" target=\"_blank\" rel=\"noopener\">Serpentine Galerij<\/a><\/span><\/strong><span style=\"font-weight: 400;\">een Londense kunstgalerie, van januari tot februari 2022 in de tentoonstelling <\/span><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.serpentinegalleries.org\/whats-on\/acute-art-presents-kaws-new-fiction\/\" target=\"_blank\" rel=\"noopener\">Nieuwe Fictie<\/a><\/span><\/strong><span style=\"font-weight: 400;\">. Er werden werken gepresenteerd die zowel op fysieke als op augmented reality waren gebaseerd. Bezoekers konden vervolgens de door Acute Art ontwikkelde applicatie gebruiken om de tentoonstelling tot leven te brengen. De applicatie kan wereldwijd worden gebruikt, waardoor de tentoonstelling voor een groot aantal mensen toegankelijk wordt. De creaties konden ook worden gedeeld op sociale netwerken: een extra mogelijkheid om de tentoonstelling wereldwijd zichtbaar te maken.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Aan de andere kant is de kunsttentoonstelling ge\u00efntegreerd in Fortnite. Dit is de allereerste hedendaagse kunstervaring die zich afspeelt in de wereld van videospelletjes. De New Fiction-tentoonstelling wordt dus gehost door een online game, in dit geval het Fortnite-platform dat door Epic Games wordt beheerd. Deze nieuwe ervaring maakt het mogelijk de distributiekanalen te verveelvoudigen, met name door binnen te dringen in het virtuele universum van Fortnite-spelers, d.w.z. meer dan 400 miljoen spelersaccounts. De integratie van het ene universum met het andere, in dit geval hedendaagse kunst met videospelletjes, stelt mensen die niet vertrouwd zijn met de kunstwereld in staat een nieuw universum te ontdekken terwijl zij in een universum blijven waarin zij zich thuis voelen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-60e156b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"60e156b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0580d4f exad-glass-effect-no exad-sticky-section-no\" data-id=\"0580d4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41aada8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"41aada8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/palais-numerique-ok-q5528h403rw3vuzji57vremumityxa96cu9ov3t9o2.png\" title=\"expositio-palais-num\u00e9rique\" alt=\"expositio-ar-palais-garnier\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a317aac exad-glass-effect-no exad-sticky-section-no\" data-id=\"a317aac\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97ebacd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"97ebacd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Palais Garnier - een tentoonstelling gewijd aan augmented reality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d88c3fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d88c3fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/www.grandpalais.fr\/fr\/evenement\/palais-augmente\" target=\"_blank\" rel=\"noopener\">Het Grand Palais<\/a><\/span><\/strong><span style=\"font-weight: 400;\"> een tentoonstelling opzetten rond augmented reality in juni 2021. Het was het eerste festival dat volledig gewijd was aan artistieke creatie in augmented reality. Er werden 5 werken in AR van internationale kunstenaars tentoongesteld (M\u00e9lanie Courtinat, Lauren Moffatt, M\u00e9lodie Mousset, Manuel Rossner en Theo Triantafyllidis) en twee scholen (GOBELIN - \u00e9cole de l'image, l'ECAL) presenteerden ook een werk van hun leerlingen.<\/span><\/p><p><span style=\"font-weight: 400;\">Het enige wat bezoekers hoeven te doen is<strong><span style=\"color: #ffffff;\"> <a style=\"color: #ffffff;\" href=\"https:\/\/apps.apple.com\/fr\/app\/grand-palais-paris\/id625309780\" target=\"_blank\" rel=\"noopener\">de \"Palais Augment\u00e9e\" toepassing<\/a><\/span><\/strong> op hun smartphones om de werken te zien verschijnen. Verschillende creaties moesten de bezoekers aan het denken zetten over kunst, de plaats van de technologie, de manier waarop ze wordt gebruikt, de plaats van de mens, de verschillende virtuele werelden die er bestaan en de manier waarop ze zijn opgezet; een gelegenheid voor de kunstenaars om hun perceptie van de realiteit via augmented reality tot uitdrukking te brengen en voor de bezoekers om hun universum te ontdekken en erin op te gaan<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7b1f473 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7b1f473\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b02a8b9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b02a8b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23c05e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"23c05e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/galerie-lyon-ok-q5527ibzotyfizss6na1hmwyz0h3pf1dj7oe637yie.png\" title=\"tentoonstelling-augmented-reality-galerie-1111-lyon\" alt=\"expositio-galerie-1111-lyon\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d854da exad-glass-effect-no exad-sticky-section-no\" data-id=\"5d854da\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf79b75 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cf79b75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Werken die met elkaar interageren en augmented reality<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5caa639 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5caa639\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De <\/span><strong><span style=\"color: #fc411d;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/galeriele1111.com\/\" target=\"_blank\" rel=\"noopener\">galerie 1111 in Lyon<\/a><\/span> <\/span><\/strong><span style=\"font-weight: 400;\">exposeert de werken van Yacine tot 11 maart 2022 <\/span><span style=\"font-weight: 400;\">A\u00eft <\/span><span style=\"font-weight: 400;\">Kaci, een pionier in digitale kunst. Hij is met name de schepper van het Elyx-silhouet, een zeer eenvoudig teken dat in echte landschappen kan worden aangetroffen. Dit personage, dat in 2011 werd gecre\u00eberd, is sinds 2015 een ster op sociale netwerken geworden en is zelfs de digitale ambassadeur van de Verenigde Naties geworden! <\/span><\/p><p><span style=\"font-weight: 400;\">In deze tentoonstelling vindt de bezoeker portretten van Elyx in dialoog met creaties van Andy Warhol. Ter aanvulling van deze fysieke tentoonstelling wordt een virtuele versie voorgesteld. De bezoeker kan er rondlopen met behulp van een computer, een smartphone of een virtual reality headset: een manier om de tentoongestelde werken vanuit een nieuwe invalshoek te ontdekken.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b8b6ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd537d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd537d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86dbd35 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"86dbd35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bevredigende resultaten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58cc955 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58cc955\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Volgens een studie van <\/span><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/ago.ca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kunstgalerij van Ontario (AGO)<\/span><\/a><\/span><span style=\"font-weight: 400;\"> uitgevoerd in Canada, werd vastgesteld dat bezoekers 2,31 seconden doorbrengen voor een zogenaamd \"klassiek\" werk. Met de invoering van een <\/span><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/ago.ca\/exhibitions\/reblink\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">augmented reality toepassing,<\/span><\/a><\/span><span style=\"font-weight: 400;\"> de aandachtsspanne van elk werk is toegenomen, wat bewijst dat digitale kunst een steeds grotere aantrekkingskracht uitoefent op het publiek. Het publiek zal immers meer tijd voor het werk doorbrengen om er op een nieuwe manier over na te denken. De augmented reality-ervaring biedt een nieuwe visie voor zowel kunstenaars als publiek. We kunnen met name denken aan het feit dat er een zekere dialoog tot stand kan worden gebracht tussen het werk en de bezoeker. Deze benadering van de ontdekking, die speelser en aantrekkelijker is, maakt het mogelijk de eigen visie en subjectiviteit in het werk in te brengen: een goede manier om ook de verbeelding te prikkelen.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3e166 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8e3e166\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NFT's: de toekomst van de kunst? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-610afc5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"610afc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digitale kunst en <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/nl\/nieuws\/brands-nft-collection\/\">NFT's<\/a><\/span> zijn momenteel een hot topic: \"Kunst op basis van NFT staat op het punt om de volgende echt ontwrichtende kracht in de kunstmarkt te worden,\" zegt specialist in hedendaagse en naoorlogse kunst Noah Davis. Er worden inderdaad steeds meer kunstaankopen gedaan in NFT. Kopen in NFT (\"non-fungible tokens\") betekent een materieel werk bezitten dat alleen online beschikbaar zal zijn, en dus immaterieel is. Een vervalsingsbestendig certificaat van digitale authenticiteit bewijst dat de koper de eigenaar is van het digitale werk. Deze eigendomsbewijzen zijn te vinden op een blockchain, de basistechnologie van cryptocurrencies.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Het is een formaat waarmee kunstenaars hun creativiteit kunnen stimuleren (vormen, bewegingen, enz.). Aldus kunnen de kunstenaars zich echte mogelijkheden voorstellen. Men hoort spreken van een soort renaissance van de kunst via de digitale technologie. Verzamelaars hebben immers toegang tot werken van over de hele wereld op platforms waar iedereen kan verkopen.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Kunst en digitale technologie zijn dus twee dimensies geworden die samen evolueren. Het is een verbond dat het mogelijk maakt nieuwe, vernieuwende en spectaculaire dingen voor te stellen. We kunnen niet wachten om te zien wat het volgende is!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096a7be exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"096a7be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Wilt u meer informatie over augmented reality, neem dan contact met ons op <span style=\"color: #000000;\">contact<\/span> !\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Kunst en augmented reality: een veelbelovend duo Neem contact op Augmented reality kwam in de kunstwereld rond de jaren 1970. Deze nieuwe dimensie stelde het creatieve proces van kunstenaars op de proef, maar ook de visie van het publiek. 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On vous en dit plus !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"e419974\",\"elType\":\"widget\",\"settings\":{\"title\":\"Animer des affiches gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"0b68a5d\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#010001\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"25d7d27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #fc411d;\\\"><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.behance.net\\\/gallery\\\/137784229\\\/Principles-of-Design-AR-Posters\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Rigved Sathe<\\\/span><\\\/a><\\\/span> <\\\/span><span style=\\\"font-weight: 400;\\\">est un graphiste am\\u00e9ricain sp\\u00e9cialis\\u00e9 dans l\\u2019image de marque, l\\u2019espace technologique et Internet. Il a derni\\u00e8rement cr\\u00e9\\u00e9 des affiches pour expliquer les principes de base du design. Pour y parvenir, il a notamment eu recours \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Une collection de 6 affiches met donc en avant les concepts du graphisme : la simplicit\\u00e9, l\\u2019unit\\u00e9, la proportion, l\\u2019emphase, le rythme et l\\u2019\\u00e9quilibre. Pour animer ses affiches, leur donner davantage d\\u2019impact tout en expliquant chaque concept, il suffit aux visiteurs de se munir de leur smartphone. Les affiches, les formes et les couleurs prennent alors vie sous l'\\u0153il de la cam\\u00e9ra. Un combo id\\u00e9al permettant de r<\\\/span><span style=\\\"font-weight: 400;\\\">enforcer l\\u2019identit\\u00e9 graphique et visuelle via la mise en action des affiches.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"a79cb56\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"6a229d3\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"1d35b5a\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"221fd4b\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"e3ca4a0\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"cf272a7\",\"elType\":\"widget\",\"settings\":{\"youtube_url\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=LLokcJaLSIs&t=59s \",\"vimeo_url\":\"https:\\\/\\\/vimeo.com\\\/235215203\",\"dailymotion_url\":\"https:\\\/\\\/www.dailymotion.com\\\/video\\\/x6tqhqb\"},\"elements\":[],\"widgetType\":\"video\"}],\"isInner\":false},{\"id\":\"812bcb7\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[{\"id\":\"8d93013\",\"elType\":\"widget\",\"settings\":{\"title\":\"Utiliser une application et l\\u2019univers des jeux vid\\u00e9os avec Fortnite\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8b06cda\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019entreprise <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/acuteart.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Acute Art<\\\/a><\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\"> utilise la r\\u00e9alit\\u00e9 augment\\u00e9e afin de permettre aux artistes contemporains de \\u201ctraduire leur vision cr\\u00e9ative dans de nombreux supports num\\u00e9riques\\u201d, soit les r\\u00e9alit\\u00e9s augment\\u00e9es, virtuelles et mixtes. Pour y parvenir, Acute Art utilise<\\\/span><span style=\\\"color: #ffffff;\\\"> <a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/apps.apple.com\\\/tt\\\/app\\\/acute-art\\\/id1488435802\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\"><strong>son application<\\\/strong><\\\/span><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\"> permettant de faire le lien entre le monde virtuel et le monde r\\u00e9el.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La derni\\u00e8re collaboration avec <strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"http:\\\/\\\/www.artnet.fr\\\/artistes\\\/kaws\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Kaws<\\\/a><\\\/span><\\\/strong>, un artiste et designer am\\u00e9ricain connu dans le monde entier pour ses peintures, sculptures et jouets s\\u2019impr\\u00e9gnant de la pop art, allie exposition r\\u00e9elle et exposition virtuelle. Les \\u0153uvres de l\\u2019artiste ont \\u00e9t\\u00e9 expos\\u00e9es \\u00e0 la <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.serpentinegalleries.org\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Serpentine Gallery<\\\/a><\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\">, une galerie d\\u2019art londonienne, de janvier \\u00e0 f\\u00e9vrier 2022 au sein de l'exposition <\\\/span><strong><span style=\\\"color: #ffffff;\\\"><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/www.serpentinegalleries.org\\\/whats-on\\\/acute-art-presents-kaws-new-fiction\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">New Fiction<\\\/a><\\\/span><\\\/strong><span style=\\\"font-weight: 400;\\\">. Elle pr\\u00e9sentait des \\u0153uvres se basant \\u00e0 la fois sur la r\\u00e9alit\\u00e9 physique et la r\\u00e9alit\\u00e9 augment\\u00e9e. Les visiteurs pouvaient alors utiliser l\\u2019application d\\u00e9velopp\\u00e9e par Acute Art afin de donner vie \\u00e0 l\\u2019exposition. L\\u2019application peut \\u00eatre utilis\\u00e9e \\u00e0 travers le monde entier, afin de rendre l'exposition accessible pour le plus grand nombre. Les cr\\u00e9ations pouvaient \\u00e9galement \\u00eatre partag\\u00e9es sur les r\\u00e9seaux sociaux : une occasion suppl\\u00e9mentaire de rendre l\\u2019exposition visible \\u00e0 travers le monde.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">D\\u2019autre part, l\\u2019exposition d\\u2019art a \\u00e9t\\u00e9 int\\u00e9gr\\u00e9e \\u00e0 Fortnite. C\\u2019est la toute premi\\u00e8re exp\\u00e9rience d\\u2019art contemporain mise en place dans l'univers des jeux vid\\u00e9o. L\\u2019exposition New Fiction est donc h\\u00e9berg\\u00e9e par un jeu en ligne, ici la plateforme Fortnite g\\u00e9r\\u00e9e par Epic Games. Cette nouvelle exp\\u00e9rience permet de multiplier les canaux de diffusion notamment en rentrant dans l'univers virtuel des joueurs de Fortnite, soit plus de 400 millions de comptes de joueurs. 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Il est notamment le cr\\u00e9ateur de la silhouette d\\u2019Elyx, un personnage tr\\u00e8s simple que l\\u2019on peut retrouver dans des paysages r\\u00e9els. Ce personnage, cr\\u00e9\\u00e9 en 2011, est devenu une star sur les r\\u00e9seaux sociaux depuis 2015, jusqu'\\u00e0 devenir l'ambassadeur digital des Nations Unies ! <\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Au sein de cette exposition, les visiteurs retrouvent des portraits d\\u2019Elyx dialoguant avec des cr\\u00e9ations d\\u2019Andy Warhol. Pour venir compl\\u00e9ter cette exposition physique, une version virtuelle est propos\\u00e9e. Elle permet de se balader notamment gr\\u00e2ce \\u00e0 un ordinateur, son smartphone ou un casque de r\\u00e9alit\\u00e9 virtuelle : un moyen de d\\u00e9couvrir encore sous un nouvel angle les \\u0153uvres expos\\u00e9es.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b8b6ef2\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"28\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"fd537d4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"86dbd35\",\"elType\":\"widget\",\"settings\":{\"title\":\"Des r\\u00e9sultats satisfaisants\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"58cc955\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Selon une \\u00e9tude de <\\\/span><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/ago.ca\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">l\\u2019Art Gallery of Ontario (AGO)<\\\/span><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\"> men\\u00e9e au Canada, il a \\u00e9t\\u00e9 constat\\u00e9 que les visiteurs passent 2.31 secondes devant une \\u0153uvre dite \\u201cclassique\\u201d. Avec la mise en place d\\u2019une <\\\/span><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/ago.ca\\\/exhibitions\\\/reblink\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">application de r\\u00e9alit\\u00e9 augment\\u00e9e,<\\\/span><\\\/a><\\\/span><span style=\\\"font-weight: 400;\\\"> le temps d'attention pass\\u00e9 devant chaque \\u0153uvre a augment\\u00e9, ce qui prouve bien l\\u2019attrait croissant du public pour l\\u2019art li\\u00e9 au num\\u00e9rique. En effet, le public va passer plus de temps devant l'\\u0153uvre notamment pour la repenser d'une nouvelle fa\\u00e7on. L\\u2019exp\\u00e9rience de r\\u00e9alit\\u00e9 augment\\u00e9e offre une nouvelle vision tant aux artistes qu\\u2019au public. On peut notamment penser au fait qu\\u2019un certain dialogue puisse se mettre en place entre l'\\u0153uvre et le visiteur. Cette approche de d\\u00e9couverte, qui est plus ludique et attractive, permet d\\u2019introduire sa propre vision et sa subjectivit\\u00e9 dans l'\\u0153uvre : un bon moyen de stimuler son imagination \\u00e9galement.\\u00a0<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"8e3e166\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les NFT : l\\u2019avenir de l\\u2019art ? \",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"610afc5\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019art num\\u00e9rique et <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/marques-nft-collection\\\/\\\">les NFT<\\\/a><\\\/span> sont un vrai sujet d'actualit\\u00e9 en ce moment : \\u00ab L\\u2019art bas\\u00e9 sur les NFT est sur le point de devenir la prochaine force r\\u00e9ellement disruptive dans le march\\u00e9 de l\\u2019art \\u00bb, a affirm\\u00e9 le sp\\u00e9cialiste de l\\u2019art contemporain et de l\\u2019art d\\u2019apr\\u00e8s-guerre Noah Davis. En effet, de plus en plus de transactions s\\u2019effectuent en NFT lors d\\u2019achats d'\\u0153uvres d\\u2019art. Acheter en NFT (\\u201cnon fongible tokens\\u201d) revient \\u00e0 \\u00eatre propri\\u00e9taire d\\u2019une \\u0153uvre mat\\u00e9rielle qui sera disponible seulement en ligne, donc immat\\u00e9rielle. Un certificat d\\u2019authenticit\\u00e9 num\\u00e9rique infalsifiable permet de prouver que l\\u2019acheteur est bien le propri\\u00e9taire de l'\\u0153uvre num\\u00e9rique. Ces preuves de possession se trouvent sur une cha\\u00eene de blocs, technologie de base des crypto-monnaies.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">C\\u2019est un format qui permet notamment de stimuler la cr\\u00e9ativit\\u00e9 des artistes (formes, mouvements\\u2026). Ainsi, de r\\u00e9elles possibilit\\u00e9s peuvent \\u00eatre envisag\\u00e9es par les artistes. On peut entendre parler d\\u2019une sorte de renaissance de l\\u2019art via le num\\u00e9rique. 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