{"id":18106,"date":"2022-04-28T14:09:36","date_gmt":"2022-04-28T14:09:36","guid":{"rendered":"https:\/\/filtermaker.fr\/?page_id=18106"},"modified":"2023-05-31T07:18:31","modified_gmt":"2023-05-31T07:18:31","slug":"metaverse-voordelen-voor-merken","status":"publish","type":"page","link":"https:\/\/filtermaker.fr\/nl\/wat-is-web3\/de-metaverse\/metaverse-voordelen-voor-merken\/","title":{"rendered":"De waarde van de metaverse voor merken"},"content":{"rendered":"
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De voordelen<\/b> de metaverse voor merken<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ontdek de mogelijkheden die de metaverse aan merken biedt.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Definitie<\/a><\/span><\/p>

Voordelen van de metaverse<\/a><\/span><\/span><\/p>

Voorbeelden van merken op The SandBox<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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De metaverse: definitie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Een concept dat zich de laatste jaren heeft ontwikkeld en uitgebreid, de\u00a0metaverse<\/span><\/span><\/a>\u00a0brengt gedeelde virtuele universums samen waarin spelers elkaar kunnen vinden via avatars. In deze virtuele ruimtes kunnen gebruikers uitwisselen, delen, samenwerken of spelen. Er kan dus veel gedaan worden. De metaverse is vergelijkbaar met bestaande videogames, zoals\u00a0Fortnite<\/a><\/span><\/span>,\u00a0Minecraft<\/a><\/span><\/span>\u00a0of zelfs\u00a0Tweede leven<\/span><\/span><\/a>. Deze virtuele en gedeelde werelden zijn immers permanent en blijven bestaan, zelfs wanneer de gebruikers het platform verlaten.<\/p>

De metaverse is daarom een zeer populaire technologie die succesvol is bij de jongere generaties. Merken moeten rekening houden met deze nieuwe trends en technologie\u00ebn om zich aan te passen en optimaal te communiceren.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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De zandbak<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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De voordelen van de metaverse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De voordelen van de metaverse voor consumenten zijn meervoudig<\/b>. Deze technologie biedt namelijk een unieke digitale ervaring voor internetgebruikers<\/b> door een totale onderdompeling<\/b>. Gebruikers kunnen producten zien in deze verbonden virtuele werelden: een goede manier om een product te visualiseren voordat ze eventueel een aankoop doen. De grens tussen de fysieke en de virtuele wereld vervaagt dus nog meer in het voordeel van de merken en hun ontwikkeling.<\/p>

De metaverse biedt ook veel voordelen voor merken, zoals\u00a0De zandbak<\/a><\/span><\/span>. Het is een metaverse weergegeven in 3D-pixels waarbinnen internetgebruikers kunnen rondlopen, huren en zelfs elementen kunnen kopen via cryptocurrency. Inderdaad, inhoud kan op het platform te gelde worden gemaakt via NFT's<\/b>Dit zijn de zogenaamde niet-fungibele penningen. Virtuele gateways kunnen worden gekocht in de vorm van NFT's (gecertificeerde aankoop via registratie in de blockchain) om om huizen, winkels, enz. te bouwen.<\/b> Alles is mogelijk! Eigenaren kunnen hun land gebruiken zoals zij willen om \"wedstrijden uit te zenden, te cre\u00ebren multiplayer ervaringen<\/b>De Sandbox is de eerste in zijn soort ter wereld die een breed scala aan diensten aanbiedt, van huisvesting tot gemeenschappen. De Sandbox telt momenteel meer dan 200 merken uit verschillende sectoren zoals Adidas, Ubisoft, Warner Music, Gucci...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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De merken aanwezig op The SandBox<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Warner Music: een virtuele wereld gewijd aan muziek<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De voordelen van de metaverse voor de muziekgroep\u00a0Warner<\/a><\/span><\/strong>\u00a0zijn er meerdere. Het merk heeft namelijk aangekondigd op 27 januari 2022 samen te werken met The Sandbox. \"Warner Music Group LAND\" zal concerten en andere muziekattracties bevatten waar gebruikers met elkaar kunnen communiceren en deelnemen aan de aangeboden activiteiten. Naast het spel zullen fans ook buurlanden van Warner Music kunnen kopen om hun eigen virtuele ervaringen te cre\u00ebren. Het doel van de groep is een innovatieve en boeiende ervaring te bieden, met live concerten, VIP-evenementen, enz.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Adidas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adidas\u00a0<\/span>zich in 2021 op het platform heeft aangemeld voor de metaverse. Het merk heeft ge\u00efnvesteerd in 144 virtuele kavels in samenwerking met cryptocurrency bedrijf Coinbase en Sandbox. Het Duitse sportartikelenconcern biedt NFT's van exclusieve digitale producten, zoals sweatshirts, ook gekoppeld aan fysieke producten. Klanten van Adidas kunnen digitale producten kopen om toegang te krijgen tot ervaringen binnen het platform, maar hebben ook toegang tot een fysiek aanbod van de diverse meervoudige voordelen die de metaverse biedt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"adidas-metaverse\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Adidas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adidas<\/a><\/span><\/strong>\u00a0zich in 2021 op het platform heeft aangemeld voor de metaverse. Het merk heeft ge\u00efnvesteerd in 144 virtuele kavels in samenwerking met cryptocurrency bedrijf Coinbase en Sandbox. Het Duitse sportartikelenconcern biedt NFT's van exclusieve digitale producten, zoals sweatshirts, ook gekoppeld aan fysieke producten. Klanten van Adidas kunnen digitale producten kopen om toegang te krijgen tot ervaringen binnen het platform, maar hebben ook toegang tot een fysiek aanbod van de diverse meervoudige voordelen die de metaverse biedt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gucci<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Het Italiaanse luxemerk biedt een unieke concept store waar unieke en historische stukken kunnen worden gekocht. Onder de naam \"Gucci Vault\" wilde het luxemerk zijn concept store de vorm van een doos geven. Vergelijkbaar met een tijdscapsule, met vintage items uit de jaren 60 en 80. Daarnaast lanceert het merk in samenwerking met Superplastic een serie speciale NFT's. De belangrijkste personages van het merk zullen worden gekleed in iconische motieven van\u00a0Gucci<\/a><\/span><\/strong>. Als extra bonus heeft elke NFT zijn eigen handgemaakte sculptuur die naar de eigenaars wordt gestuurd, een extra voordeel dat mogelijk wordt gemaakt door de metaverse.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zoals gezegd kunnen alle sectoren in de metaverse worden gevestigd. Franse verzekering\u00a0Axa<\/span><\/strong><\/a>\u00a0heeft zijn eerste virtuele gateway op The Sandbox gekocht. De verzekeringsmaatschappij wil nieuwe ruimtes cre\u00ebren voor haar talenten en klanten om te delen in deze virtuele parallelle wereld. Op deze manier wil Axa haar innovatieve geest benadrukken, met name door deel te nemen aan belangrijke technologische ontwikkelingen. Nieuwe, speciaal aan de virtuele wereld aangepaste diensten zouden dan via een virtueel agentschap kunnen worden aangeboden.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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AXA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Zoals gezegd kunnen alle sectoren in de metaverse worden gevestigd. Franse verzekering\u00a0Axa<\/span><\/strong><\/a>\u00a0heeft zijn eerste virtuele gateway op The Sandbox gekocht. De verzekeringsmaatschappij wil nieuwe ruimtes cre\u00ebren voor haar talenten en klanten om te delen in deze virtuele parallelle wereld. Op deze manier wil Axa haar innovatieve geest benadrukken, met name door deel te nemen aan belangrijke technologische ontwikkelingen. Nieuwe, speciaal aan de virtuele wereld aangepaste diensten zouden dan via een virtueel agentschap kunnen worden aangeboden.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"horizon-worlds-metavers\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Horizon<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Publieke figuren<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wereldberoemde persoonlijkheden zijn ook aanwezig in de metaverse. Dit is het geval van zanger Snoop Dogg, die zijn eigen landhuis heeft nagebouwd in The Sandbox. De zanger lanceerde onlangs op The Sandbox een eigen collectie van zijn 10.000 Doggies, avatars die de zanger vertegenwoordigen. Ze stellen eigenaren in staat om naar concerten te gaan, de metaverse te verkennen, quests te voltooien of gewoon rond te hangen met vrienden.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

De voordelen van de metaverse voor merken Ontdek de mogelijkheden die de metaverse biedt voor merken. Definitie Voordelen van de metaverse Voorbeelden van merken op The SandBox De metaverse: definitie Een concept dat zich de laatste jaren steeds verder ontwikkelt en groeit, de metaverse brengt gedeelde virtuele universums samen waarin spelers in verschillende games kunnen 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.elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-2a70977.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-2a70977.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-2a70977 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-6f94738 > .elementor-container{max-width:1331px;}.elementor-18106 .elementor-element.elementor-element-6f94738{margin-top:50px;margin-bottom:50px;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-1285d26.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-1285d26 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#90A8ED;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-3a1db97.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-3a1db97.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:0px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated > .elementor-background-overlay, .elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18106 .elementor-element.elementor-element-3a1db97 > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-18106 .elementor-element.elementor-element-5a7041e > .elementor-widget-container{margin:10px 0px 5px 10px;}.elementor-18106 .elementor-element.elementor-element-5a7041e{text-align:left;}.elementor-18106 .elementor-element.elementor-element-5a7041e .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:20px;font-weight:600;color:#000000;}.elementor-18106 .elementor-element.elementor-element-e3c56b0 > .elementor-widget-container{margin:19px 0px 10px 10px;padding:0px 0px 0px 0px;}.elementor-18106 .elementor-element.elementor-element-e3c56b0{font-family:\"Work Sans\", Sans-serif;font-size:16px;font-weight:400;color:#000000;}.elementor-18106 .elementor-element.elementor-element-3fa7f72 > .elementor-container{max-width:1331px;}.elementor-18106 .elementor-element.elementor-element-3fa7f72{margin-top:50px;margin-bottom:20px;}.elementor-bc-flex-widget .elementor-18106 .elementor-element.elementor-element-c216676.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-18106 .elementor-element.elementor-element-c216676.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-18106 .elementor-element.elementor-element-c216676.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-18106 .elementor-element.elementor-element-c216676 > .elementor-widget-wrap > 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.elementor-element.elementor-element-14d7c9a > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:20px 0px 62px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated, .elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated > .elementor-background-overlay, .elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-18106 .elementor-element.elementor-element-14d7c9a > .elementor-element-populated > 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D\\u00e9finition<\\\/a><\\\/span><\\\/p>

Avantages du m\\u00e9taverse<\\\/a><\\\/span><\\\/span><\\\/p>

Exemples de marques sur The SandBox<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]},\"typography_line_height_tablet\":{\"unit\":\"em\",\"size\":1,\"sizes\":[]},\"typography_line_height_mobile\":{\"unit\":\"em\",\"size\":1.4,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false},{\"id\":\"be4ce5b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":33.292,\"content_position_tablet\":\"center\",\"_inline_size_tablet\":30,\"_inline_size_mobile\":20},\"elements\":[],\"isInner\":false}],\"isInner\":false},{\"id\":\"97266e9\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"c63d366\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"238842e\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"definition\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d3f15a6\",\"elType\":\"widget\",\"settings\":{\"title\":\"Le m\\u00e9taverse : d\\u00e9finition\",\"align\":\"center\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":27,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"625f852\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Concept qui ne cesse de se d\\u00e9velopper et prendre de l\\u2019ampleur depuis ces derni\\u00e8res ann\\u00e9es, le\\u00a0m\\u00e9taverse<\\\/span><\\\/span><\\\/a>\\u00a0rassemble des univers virtuels partag\\u00e9s au sein desquels les joueurs peuvent se retrouver gr\\u00e2ce \\u00e0 des avatars. Ces espaces virtuels permettent aux utilisateurs d\\u2019\\u00e9changer, partager, travailler ou encore jouer ensemble. Beaucoup de choses peuvent donc \\u00eatre faites. Le m\\u00e9taverse se rapproche de jeux vid\\u00e9o d\\u00e9j\\u00e0 existants, tels que\\u00a0Fortnite<\\\/a><\\\/span><\\\/span>,\\u00a0Minecraft<\\\/a><\\\/span><\\\/span>\\u00a0ou encore\\u00a0Second Life<\\\/span><\\\/span><\\\/a>. En effet, ces univers virtuels et partag\\u00e9s sont permanents et restent existants m\\u00eame lorsque les utilisateurs quittent la plateforme.<\\\/p>

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The Sandbox<\\\/span><\\\/em><\\\/p>\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"92b2825\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":50,\"background_background\":\"classic\",\"background_color\":\"#27A094\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"content_position\":\"center\",\"space_between_widgets\":0,\"_inline_size_tablet\":55,\"margin_tablet\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"5\",\"isLinked\":false},\"margin_mobile\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"5\",\"bottom\":\"0\",\"left\":\"5\",\"isLinked\":false}},\"elements\":[{\"id\":\"8931640\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"advantages\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"de28ad8\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les avantages du m\\u00e9taverse\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":20,\"sizes\":[]},\"typography_font_weight\":\"600\",\"_margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"5\",\"left\":\"10\",\"isLinked\":false},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"cfe39b3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"

Les avantages du m\\u00e9taverse pour les consommateurs sont multiples<\\\/b>. En effet, cette technologie proposant une exp\\u00e9rience num\\u00e9rique unique aux internautes<\\\/b> gr\\u00e2ce \\u00e0 une immersion totale<\\\/b>. Les utilisateurs ont la possibilit\\u00e9 de voir des produits dans ces mondes virtuels connect\\u00e9s : un bon moyen de visualiser un produit avant de passer potentiellement \\u00e0 l\\u2019achat. La fronti\\u00e8re entre le monde physique et virtuel s\\u2019estompe donc encore davantage au profit des marques et leur d\\u00e9veloppement.<\\\/p>

Le m\\u00e9taverse offre \\u00e9galement de nombreux avantages pour les marques notamment avec\\u00a0The Sandbox<\\\/a><\\\/span><\\\/span>. C\\u2019est un m\\u00e9taverse repr\\u00e9sent\\u00e9 en pixels 3D au sein duquel les internautes peuvent se balader, louer, et m\\u00eame acheter des \\u00e9l\\u00e9ments via la crypto-monnaie. En effet, le contenu peut \\u00eatre mon\\u00e9tis\\u00e9 sur la plateforme gr\\u00e2ce aux NFT<\\\/b>, les fameux jetons non-fongibles. Des passerelles virtuelles peuvent \\u00eatre achet\\u00e9es sous forme de NFT (achat certifi\\u00e9 gr\\u00e2ce \\u00e0 l\\u2019inscription dans la blockchain) afin de construire par la suite des maisons, magasins\\u2026<\\\/b> Tout est possible ! Les propri\\u00e9taires peuvent exploiter leur terrain comme ils le souhaitent pour \\u201cdiffuser des jeux, cr\\u00e9er des exp\\u00e9riences multijoueur<\\\/b>, des logements, ou encore des communaut\\u00e9s\\u201d. 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