{"id":4694,"date":"2021-02-10T15:08:31","date_gmt":"2021-02-10T15:08:31","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=4694"},"modified":"2023-11-10T08:53:58","modified_gmt":"2023-11-10T08:53:58","slug":"choose-social-network-target","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/choose-social-network-target\/","title":{"rendered":"Clienti target e social network: vi diamo le chiavi per una strategia di successo sui social media"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4694\" class=\"elementor elementor-4694\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9a7a6a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9a7a6a6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-554271c exad-glass-effect-no exad-sticky-section-no\" data-id=\"554271c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18fa29a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"18fa29a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Pubblico di riferimento<\/b> e i social network: vi diamo le chiavi del successo <b>la vostra strategia<\/b> social media<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d0233d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d0233d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8b0f26 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f8b0f26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b178f4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b178f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre1\">Facebook il pi\u00f9 antico social network<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#instagram\">Instagram il social network cool per i giovani <\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#snapchat\">Snapchat il social network effimero per gli adolescenti<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-35c3c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"35c3c2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd68938 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd68938\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffb09c6 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"ffb09c6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62972bb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"62972bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-601f5d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"601f5d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1857b04 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1857b04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Facebook, Instagram, Snapchat e Linkedin contano ormai miliardi di utenti in tutto il mondo. Per un'azienda \u00e8 importante essere presente sui social network. Vi d\u00e0 maggiore visibilit\u00e0 presso il vostro pubblico di riferimento e vi aiuta a trovare nuovi clienti! Tuttavia, se volete comunicare in modo efficace su queste piattaforme, dovete adattare la vostra strategia sui social media in base al mezzo scelto. Ogni applicazione ha la sua specialit\u00e0, il suo pubblico di riferimento e le sue tendenze. La scelta della piattaforma giusta per la vostra comunicazione dipende anche dalla vostra attivit\u00e0, dai vostri obiettivi, dal vostro pubblico di riferimento e dalle vostre esigenze. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/creazione-filtro-social-networks\/\" target=\"_blank\" rel=\"noopener\">contenuto che vuoi condividere<\/a>. <\/span>Filter Maker fornisce alcuni suggerimenti e cifre chiave per una campagna di comunicazione di successo su questi strumenti digitali che garantiranno l'immagine del vostro marchio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5766172 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5766172\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97e13a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"97e13a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dfa126 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"7dfa126\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd56b5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6bd56b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facebook: il pi\u00f9 vecchio social network con un vasto pubblico di riferimento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0cdbc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0cdbc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f0263e exad-glass-effect-no exad-sticky-section-no\" data-id=\"2f0263e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd233e6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"dd233e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page.jpg\" class=\"attachment-large size-large wp-image-12603\" alt=\"telefono immagine facebook - target\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-126cca8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"126cca8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dacc336 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dacc336\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/fr-fr.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/span> rimane il pi\u00f9 vecchio dei social network. Questo gli conferisce il pi\u00f9 ampio pubblico possibile, anche se va notato che l'applicazione sta perdendo valore tra i giovani, che sono pi\u00f9 presenti su reti come Instagram e Snapchat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd07e1e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd07e1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tuttavia, offre alle aziende l'opportunit\u00e0 di<b>interagire con i propri clienti<\/b> e lasciare che dicano la loro sui vostri prodotti e servizi. Inoltre, vi permette di<b>organizzare eventi privati<\/b> all'interno di una comunit\u00e0 e far s\u00ec che condividano le loro opinioni sui sondaggi.<\/p><p>Inoltre, Facebook \u00e8 stato anche il primo social network ad offrire <b>emoticon diverse<\/b> nella barra dei \"Mi piace\" per sfumare e<b> diversificare l'opinione degli utenti<\/b>.<\/p><p>Facebook ha conquistato i suoi utenti anche con il suo <b>mercato<\/b>\u00a0 e <b>gruppo privato<\/b>. Per la maggior parte delle persone, Facebook viene utilizzato a scopo informativo o come mezzo di comunicazione attraverso Messenger. Per le aziende, \u00e8 necessario sapere come giocare con le sue varie funzioni e sfruttarle al 100%.<\/p><p>Anche se Facebook sta perdendo popolarit\u00e0 tra gli utenti pi\u00f9 giovani, rimane un attore chiave nel mercato del lavoro. <b>il principale social network dominante<\/b> questo tipo di settore.\u00a0<span style=\"color: var( --e-global-color-text );\">\u00c8 quindi essenziale avere <b>pagina aziendale su Facebook<\/b> perch\u00e9 sar\u00e0 in grado di raggiungere un gran numero di utenti con una <b>pubblico ampio e differenziato<\/b> e raggiungere il maggior numero di persone possibile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-947f5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"947f5d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aeea931 exad-glass-effect-no exad-sticky-section-no\" data-id=\"aeea931\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fd9204 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"3fd9204\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"instagram\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cda027 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9cda027\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram: il social network di tendenza per i giovani<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-00b5f2d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00b5f2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e40252 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e40252\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-003ba58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"003ba58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram.jpg\" class=\"attachment-large size-large wp-image-12605\" alt=\"applicazione instagram per telefono - obiettivo\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b468cc3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b468cc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50132e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"50132e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Acquistato da Facebook, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/span> ha visto una crescita esponenziale negli ultimi tempi, offrendo a molti brand l'opportunit\u00e0 di condividere i propri contenuti visivi sotto forma di brevi video o foto. Un potente strumento di marketing che sta raggiungendo sempre pi\u00f9 utenti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b60686a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b60686a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Come azienda, questo strumento pu\u00f2 aiutarvi a costruire o espandere la vostra attivit\u00e0. <b>consolidare l'immagine del vostro marchio<\/b>\u00c8 quindi importante condividere i contenuti digitali giusti per creare un'identit\u00e0 visiva in linea con l'obiettivo di Instagram. In altre parole, contenuti digitali incentrati su fotografie e immagini all'avanguardia.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Tuttavia, con instagram bisogna stare attenti a non cadere nel dimenticatoio, perch\u00e9 gli account sulla piattaforma sono tantissimi. Per questo motivo \u00e8 necessario avere una buona <b>strategia dei contenuti<\/b> per scoprire <b>distinguersi dalla massa<\/b> in modo intelligente e <b>fuori dall'ordinario<\/b>.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Attraverso vari aggiornamenti, Instagram offre nuovi strumenti per mantenere un certo legame con l'utente e sviluppare la consapevolezza del marchio. Questo \u00e8 in particolare il caso dell'aspetto di Real, storia o <strong><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/creazione-filtro-social-networks\/\">filtri<\/a>.<\/strong><\/span><\/p><p>Dal punto di vista del cliente: Instagram \u00e8 pi\u00f9 in sintonia con una <b>Obiettivo BtoC<\/b>. In effetti, la presenza degli influencer rappresenta un vantaggio per i marchi con una clientela BtoC, grazie alle possibilit\u00e0 di partnership e alla piattaforma Instagram shop.<\/p><p><span style=\"color: var( --e-global-color-text );\">Se il vostro target \u00e8 pi\u00f9 BtoB, vi consigliamo di rivolgervi a Linkedin, che vi permetter\u00e0 di sviluppare una rete professionale.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\">Instagram ha una base di utenti piuttosto giovane, con la stragrande maggioranza di et\u00e0 inferiore ai 35 anni e che vive in periferia o in citt\u00e0. Questa piattaforma risponde quindi a una <b>gruppo target abbastanza giovane e alla moda<\/b> con le ultime tendenze, collegandosi pi\u00f9 volte all'app. Ma su Instagram la cosa pi\u00f9 importante \u00e8 adattare la propria strategia in base alla visibilit\u00e0 che si desidera, per <b>seguire le tendenze ed essere attivi<\/b>. Avere un account Instagram come azienda \u00e8 ancora uno strumento da sviluppare, in quanto \u00e8 un social network con una forte influenza per le aziende con una forte identit\u00e0 visiva e un pubblico target tendenzialmente giovane e desideroso di provare qualcosa di nuovo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-17fba8b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"17fba8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0e49f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0e49f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9439966 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9439966\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wbeB26?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_it\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d13c430 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d13c430\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d9bafc exad-glass-effect-no exad-sticky-section-no\" data-id=\"8d9bafc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd7957 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"bcd7957\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"snapchat\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2693de9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2693de9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat: il social network effimero per gli adolescenti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fc1937 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc1937\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e8feea exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e8feea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57b733f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"57b733f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat.jpg\" class=\"attachment-large size-large wp-image-12606\" alt=\"snapchat sul telefono - obiettivo\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b089877 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b089877\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd0240d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd0240d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attualmente conta milioni di utenti, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/fr-FR\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><\/span> si \u00e8 fatta conoscere per il suo concetto di condivisione di foto e video istantanei. Tra i suoi utenti, sono i giovani adolescenti ad utilizzarlo maggiormente. Una piattaforma che \u00e8 diventata pi\u00f9 segmentata e mirata \u00e8 il federatore del principio della storia e del filtro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c75d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d7c75d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In effetti, questo \u00e8 il punto di forza di Snapchat. Oltre 60% degli snap inviati ogni giorno vengono ritoccati grazie ai numerosi strumenti di editing creativo di foto e video. Di conseguenza, pi\u00f9 di<b>un miliardo di snap aperti ogni giorno contengono filtri<\/b>. E pi\u00f9 di un terzo degli utenti attivi quotidianamente gioca con le Lenses (filtri animati).<\/p><p>Il target tipico di Snapchat \u00e8 quindi essenzialmente una popolazione piuttosto giovane. <b>giovani che amano il concetto di effimero e divertente<\/b> del social network e la nozione di \"momento\". Per poter comunicare su questo tipo di piattaforma, fate vostri i codici di Snapchat, tenendo conto anche dell'aspetto \"eccentrico\" del social network.<\/p><p>Agli Snapchatter piacciono i contenuti brevi e immediati che lasciano il segno. Per i vostri annunci Snap, sfruttate lo schermo intero per trasmettere annunci di qualit\u00e0 in formato video, GIF o Cinemagraph. Per le Storie, sfruttate tutti gli strumenti creativi offerti da Snapchat. L'obiettivo \u00e8 quello di creare un'interazione con la vostra community, lanciando, ad esempio, un messaggio di benvenuto. <b>giochi nelle tue Storie<\/b>.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text );\">Come azienda, potete utilizzare questi strumenti per creare una vera e propria comunit\u00e0 intorno al vostro marchio, rimanendo coerenti con la vostra immagine. Tuttavia, con Snapchat, \u00e8 necessario definire in anticipo le preferenze del proprio target e gli obiettivi di comunicazione, per non dimenticare il principio di temporaneit\u00e0 dell'applicazione e inviare cos\u00ec il messaggio appropriato alla persona giusta nel momento ideale, per catturare tutta la sua attenzione.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a4e3129 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a4e3129\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed7fbd6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed7fbd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62400eb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"62400eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Conclusione<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85376a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"85376a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Come potete vedere, che sia su Facebook, Instagram o Snapchat, \u00e8 importante utilizzare i vostri mezzi di comunicazione in base al vostro target e ai vostri obiettivi.<\/p><p>Una comunicazione pi\u00f9 trendy sar\u00e0 condivisa su Instagram, una comunicazione di informazioni fattuali su Facebook, e alcune cose pi\u00f9 temporanee e creative su Snapchat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a5db9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f1a5db9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\">Prendi un appuntamento con uno dei nostri esperti per creare uno dei tuoi futuri filtri come parte della tua strategia di social media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Clienti target e social network: vi diamo le chiavi per una strategia di successo sui social media Facebook il social network pi\u00f9 antico Instagram il social network pi\u00f9 trendy per i giovani Snapchat il social network effimero per gli adolescenti Contattaci Facebook, Instagram, Snapchat e Linkedin hanno ormai miliardi di utenti in tutto il mondo. 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C'est-\\u00e0-dire un contenu digital, ax\\u00e9 sur la photographie, des visuels travaill\\u00e9s \\u00e0 la pointe de la tendance.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Cependant, avec instagram, il faut tout de m\\u00eame faire attention \\u00e0 ne pas tomber dans l\\u2019oubli, car il y a quand m\\u00eame une multitude de comptes pr\\u00e9sents sur la plateforme. C\\u2019est pourquoi, il faut avoir une bonne <b>strat\\u00e9gie de contenu<\\\/b> afin de savoir <b>se diff\\u00e9rencier<\\\/b> de mani\\u00e8re intelligente et de <b>sortir de l\\u2019ordinaire<\\\/b>.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Au travers de diverses mises \\u00e0 jour, Instagram propose de nouveaux outils pour garder un certain lien avec l'utilisateur et d\\u00e9velopper la notori\\u00e9t\\u00e9 des marques. 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Effectivement, gr\\u00e2ce \\u00e0 la pr\\u00e9sence d\\u2019influenceurs, cela repr\\u00e9sente un avantage pour les marques avec une client\\u00e8le en BtoC avec les possibilit\\u00e9s de partenariat et la plateforme Instagram shop.<\\\/p><p><span style=\\\"color: var( --e-global-color-text );\\\">Si votre cible est plus tourn\\u00e9e vers une client\\u00e8le en BtoB, nous vous conseillons de plus vous tourner vers Linkedin, qui vous permettra de d\\u00e9velopper un r\\u00e9seau professionnel.<\\\/span><\\\/p><p><span style=\\\"color: var( --e-global-color-text );\\\">Instagram, concerne des utilisateurs plut\\u00f4t jeunes avec une grande majorit\\u00e9 ayant entre moins de 35 ans vivant en banlieue ou en ville. Cette plateforme r\\u00e9pond donc \\u00e0 une <b>cible assez jeune plut\\u00f4t branch\\u00e9e<\\\/b> au courant des tendances se connectant plusieurs fois sur l\\u2019application. 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