{"id":3209768,"date":"2024-01-19T07:13:00","date_gmt":"2024-01-19T07:13:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=3209768"},"modified":"2023-11-28T10:33:43","modified_gmt":"2023-11-28T10:33:43","slug":"catalogo-immersivo-castorama","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/notizie\/catalogo-immersivo-castorama\/","title":{"rendered":"Il catalogo immersivo e la realt\u00e0 aumentata di Castorama"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3209768\" class=\"elementor elementor-3209768\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Scoprite il catalogo immersivo di Castorama: una rivoluzione nella realt\u00e0 aumentata<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e79ecf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e79ecf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b05583 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b05583\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab5b6b7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ab5b6b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La digitalizzazione sta trasformando ogni aspetto della nostra vita quotidiana e Castorama, leader indiscusso nel settore del bricolage e delle migliorie per la casa, sta compiendo un significativo passo avanti. Con il lancio del suo <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/catalogo-immersive-reality-augmented\/\">catalogo immersivo<\/a><\/span>Grazie alla realt\u00e0 aumentata, Castorama sta ridefinendo l'esperienza del cliente nel settore della decorazione della casa e dell'interior design. La mossa, orchestrata da Romain Roulleau, Direttore della Strategia Digitale di Kingfisher France e CDO di Castorama France, segna una svolta nella strategia omnichannel dell'azienda, armonizzando l'esperienza del cliente con quella di Kingfisher.<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.lsa-conso.fr\/info-lsa-grace-l-ia-generative-castorama-muscle-ses-prospectus-et-sa-com-digitale-en-realite-augmentee,452416\">esperienza di acquisto online e in negozio<\/a><\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a5361d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5361d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b2446a exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b2446a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d776727 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d776727\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il catalogo immersivo di Castorama: una rivoluzione nella realt\u00e0 aumentata<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6320f4b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6320f4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Castorama, pioniere nell'integrazione della tecnologia della realt\u00e0 aumentata, inaugura una nuova era con il suo catalogo immersivo. In collaborazione con la start-up francese Nfinite, specializzata nella digitalizzazione dei cataloghi di prodotti, Castorama offre un catalogo immersivo e interattivo. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/experience-immersive\/\">esperienza immersiva<\/a><\/span> ai suoi clienti. A partire dall'inizio di novembre, i consumatori potranno semplicemente scansionare il loro <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/qr-codes-benefits\/\">Codice QR<\/a><\/span> sui volantini, sul sito web o in negozio, proiettano pi\u00f9 di 2.000 prodotti per la decorazione nel proprio spazio. Questa innovazione consente ai clienti di visualizzare le dimensioni, lo stile e il colore dei prodotti direttamente nella propria casa, offrendo una personalizzazione e una sicurezza senza precedenti nelle loro scelte di arredamento.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a718903 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a718903\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1a02e7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1a02e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ff6941 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"1ff6941\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"646\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2024\/01\/catalogue-immersif-castorama.jpeg\" class=\"attachment-large size-large wp-image-3367015\" alt=\"catalogo immersivo castorama con codice qr\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2024\/01\/catalogue-immersif-castorama.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2024\/01\/catalogue-immersif-castorama-300x242.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2024\/01\/catalogue-immersif-castorama-768x620.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2024\/01\/catalogue-immersif-castorama-15x12.jpeg 15w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4637c3a exad-glass-effect-no exad-sticky-section-no\" data-id=\"4637c3a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05063e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05063e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Questo importante progresso non solo trasforma l'esperienza di acquisto, ma arricchisce anche i contenuti online di Castorama. Grazie ai prodotti modellati digitalmente, il sito web di Castorama pu\u00f2 ora offrire una moltitudine di immagini d'atmosfera, consentendo ai clienti di giocare con stili e colori diversi. Ad esempio, un cliente che sta pensando di rifare il pavimento e le pareti di una stanza pu\u00f2 sperimentare diversi parquet e colori di vernice, visualizzando l'impatto di ogni scelta in tempo reale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-90cb53f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"90cb53f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff4e255 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ff4e255\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f036713 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"f036713\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wbeB26?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_it\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-506f22b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"506f22b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b865451 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b865451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1df89e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f1df89e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Miglioramento dell'esperienza del cliente grazie al catalogo immersivo di Castorama<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf9258b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bf9258b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L'adozione da parte di Castorama del catalogo immersivo sta rivoluzionando il modo in cui i clienti interagiscono con i prodotti di interior design. Questa tecnologia all'avanguardia permette agli utenti di proiettarsi facilmente nel loro futuro design d'interni, eliminando le incertezze spesso associate all'acquisto di prodotti per la decorazione. Grazie a <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/la-realite-augmentee\/\">realt\u00e0 aumentata<\/a><\/span>Ora i clienti possono visualizzare come i diversi prodotti si adatterebbero al loro spazio abitativo, in termini di dimensioni, stile e colore. Questa visualizzazione precisa li aiuta a prendere decisioni informate, riducendo il rischio di insoddisfazione post-acquisto.<\/span><\/p><p><span style=\"font-weight: 400;\">Inoltre, il catalogo immersivo favorisce un'esperienza di acquisto pi\u00f9 interattiva e coinvolgente. I clienti possono giocare con diverse configurazioni di arredamento, sperimentando diversi stili di carta da parati o colori di vernice per trovare l'abbinamento perfetto per i loro interni. In questo modo la ricerca del prodotto si trasforma in un'esperienza divertente e creativa, rafforzando il coinvolgimento dei clienti con il marchio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ff41b45 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ff41b45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c659be exad-glass-effect-no exad-sticky-section-no\" data-id=\"3c659be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0286558 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0286558\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovazioni digitali oltre il Catalogo Immersivo di Castorama<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8236957 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8236957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Oltre al suo catalogo coinvolgente, Castorama continua a spingersi oltre i confini dell'innovazione digitale. Un esempio notevole \u00e8 il servizio di verniciatura online su misura, che traspone l'esperienza di personalizzazione del colore in negozio su una piattaforma digitale. I clienti possono ora scegliere o inviare una foto del colore desiderato ed effettuare un ordine online, beneficiando di una consegna rapida dal negozio pi\u00f9 vicino. Questo servizio estende l'accessibilit\u00e0 di Castorama a coloro che vivono a pi\u00f9 di 30 km da un negozio, offrendo una soluzione conveniente e su misura.<\/span><\/p><p><span style=\"font-weight: 400;\">Allo stesso tempo, Castorama sta esplorando l'economia circolare attraverso la partnership con Backmarket per un negozio online di seconda mano. Questa iniziativa fa parte di un approccio sostenibile e omnichannel, proponendo un'offerta disponibile anche in negozio. Questo progetto sottolinea l'impegno di Castorama verso pratiche commerciali pi\u00f9 responsabili e sostenibili.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0ca2029 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0ca2029\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c71753 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4c71753\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5064082 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5064082\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il futuro di Castorama: integrare l'IA generativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295a7e6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"295a7e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Castorama sta esplorando attivamente le possibilit\u00e0 offerte dall'IA generativa, posizionandosi in prima linea nell'innovazione del settore retail. Questa tecnologia, che sta suscitando un grande interesse da parte dei rivenditori, apre un vasto campo di possibilit\u00e0 in termini di gestione e presentazione dei prodotti. Romain Roulleau, CDO di Castorama, sottolinea l'enorme potenziale dell'IA generativa nel trasformare la loro offerta e il modo in cui i prodotti vengono presentati e venduti.<\/span><\/p><p><span style=\"font-weight: 400;\">L'integrazione dell'intelligenza artificiale negli strumenti di ricerca e raccomandazione visiva \u00e8 gi\u00e0 in corso. Castorama sta lavorando all'integrazione dell'IA generativa in diverse aree, prevedendo di presentare presto innovazioni impressionanti. Ci\u00f2 dimostra l'impegno di Castorama a rimanere all'avanguardia della tecnologia, cercando costantemente di migliorare l'esperienza del cliente e di rivoluzionare il modo in cui i prodotti vengono offerti e venduti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8fd33b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8fd33b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4665a8f exad-glass-effect-no exad-sticky-section-no\" data-id=\"4665a8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8534f38 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8534f38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In conclusione, il catalogo immersivo di Castorama, arricchito dalla realt\u00e0 aumentata, rappresenta un'importante svolta nel settore del retail, offrendo un'esperienza al cliente senza precedenti in termini di personalizzazione e visualizzazione. La continua innovazione di Castorama, che comprende servizi di verniciatura online su misura e iniziative di economia circolare, conferma il suo impegno verso la digitalizzazione e la sostenibilit\u00e0. Con l'esplorazione dell'IA generativa, Castorama si posiziona non solo come leader di mercato, ma anche come visionario, ridefinendo costantemente l'esperienza di acquisto e rispondendo con agilit\u00e0 alle mutevoli esigenze dei consumatori. La trasformazione digitale di Castorama dimostra come l'innovazione possa plasmare il futuro del retail, migliorando sia l'esperienza del cliente che l'efficienza operativa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Scopri il catalogo immersivo di Castorama: una rivoluzione nella realt\u00e0 aumentata Contattaci La digitalizzazione sta trasformando ogni aspetto della nostra vita quotidiana e Castorama, leader indiscusso nel settore del bricolage e del miglioramento della casa, sta compiendo un significativo passo avanti. Con il lancio del suo catalogo immersivo, arricchito dalla realt\u00e0 aumentata, Castorama sta ridefinendo l'esperienza del cliente 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Cette innovation permet aux clients de visualiser la taille, le style, et les coloris des produits directement dans leur int\\u00e9rieur, offrant une personnalisation et une assurance sans pr\\u00e9c\\u00e9dent dans leurs choix de d\\u00e9coration.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align\":\"left\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"a718903\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"c1a02e7\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"1ff6941\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/catalogue-immersif-castorama.jpeg\",\"id\":3367015,\"size\":\"\",\"alt\":\"catalogue immersif de castorama avec qr code\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"4637c3a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"30\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"05063e2\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cette avanc\\u00e9e majeure transforme non seulement l'exp\\u00e9rience d'achat, mais enrichit \\u00e9galement le contenu en ligne de Castorama. Avec des produits mod\\u00e9lis\\u00e9s num\\u00e9riquement, le site de Castorama peut d\\u00e9sormais offrir une multitude de visuels d'ambiance, permettant aux clients de jouer avec diff\\u00e9rents styles et couleurs. Par exemple, un client envisageant de refaire le sol et les murs d'une pi\\u00e8ce peut exp\\u00e9rimenter avec diff\\u00e9rents parquets et coloris de peinture, visualisant l'impact de chaque choix en temps r\\u00e9el.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"90cb53f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"ff4e255\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"f036713\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"506f22b\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"21\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"b865451\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"f1df89e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Exp\\u00e9rience Client Am\\u00e9lior\\u00e9e gr\\u00e2ce au Catalogue Immersif de Castorama\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bf9258b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L'adoption du catalogue immersif par Castorama r\\u00e9volutionne la mani\\u00e8re dont les clients interagissent avec les produits de d\\u00e9coration et d'am\\u00e9nagement int\\u00e9rieur. Cette technologie de pointe permet aux utilisateurs de se projeter facilement dans leur futur am\\u00e9nagement, en supprimant les incertitudes souvent associ\\u00e9es \\u00e0 l'achat de produits de d\\u00e9coration. Gr\\u00e2ce \\u00e0 la <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/la-realite-augmentee\\\/\\\">r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/a><\\\/span>, les clients peuvent d\\u00e9sormais visualiser comment diff\\u00e9rents produits s'int\\u00e9greraient dans leur espace de vie, en termes de taille, de style et de couleur. Cette visualisation pr\\u00e9cise aide \\u00e0 prendre des d\\u00e9cisions \\u00e9clair\\u00e9es, r\\u00e9duisant ainsi le risque d'insatisfaction post-achat.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">En outre, le catalogue immersif favorise une exp\\u00e9rience d'achat plus interactive et engageante. Les clients peuvent jouer avec diverses configurations de d\\u00e9coration, exp\\u00e9rimentant avec diff\\u00e9rents styles de papiers peints ou couleurs de peinture pour trouver l'association parfaite pour leur int\\u00e9rieur. Cela transforme la recherche de produits en une exp\\u00e9rience ludique et cr\\u00e9ative, renfor\\u00e7ant l'engagement du client avec la marque.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align\":\"left\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ff41b45\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"21\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"3c659be\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"0286558\",\"elType\":\"widget\",\"settings\":{\"title\":\"Innovations Digitales au-del\\u00e0 du Catalogue Immersif de Castorama\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8236957\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Au-del\\u00e0 de son catalogue immersif, Castorama continue de repousser les limites de l'innovation digitale. Un exemple remarquable est le service en ligne de peinture sur-mesure, qui transpose l'exp\\u00e9rience de personnalisation de couleur en magasin vers une plateforme num\\u00e9rique. Les clients peuvent d\\u00e9sormais choisir ou envoyer une photo de la couleur souhait\\u00e9e et passer commande en ligne, b\\u00e9n\\u00e9ficiant d'une livraison rapide depuis le magasin le plus proche. Ce service \\u00e9tend l'accessibilit\\u00e9 de Castorama \\u00e0 ceux qui r\\u00e9sident \\u00e0 plus de 30 km d'un magasin, offrant une solution pratique et sur mesure.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">En parall\\u00e8le, Castorama explore l'\\u00e9conomie circulaire \\u00e0 travers son partenariat avec Backmarket pour une boutique en ligne de seconde main. Cette initiative s'inscrit dans une d\\u00e9marche de durabilit\\u00e9 et d'omnicanalit\\u00e9, proposant une offre \\u00e9galement disponible en magasin. Ce projet souligne l'engagement de Castorama envers des pratiques commerciales plus responsables et durables.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"0ca2029\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"21\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"4c71753\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"5064082\",\"elType\":\"widget\",\"settings\":{\"title\":\"L'Avenir de Castorama : L'Int\\u00e9gration de l'IA G\\u00e9n\\u00e9rative\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"typography_word_spacing\":{\"unit\":\"em\",\"size\":\"\",\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"295a7e6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Castorama explore activement les possibilit\\u00e9s offertes par l'IA g\\u00e9n\\u00e9rative, se positionnant \\u00e0 la pointe de l'innovation dans le secteur du commerce de d\\u00e9tail. Cette technologie, qui suscite un grand int\\u00e9r\\u00eat chez les d\\u00e9taillants, ouvre un vaste champ de possibilit\\u00e9s dans la gestion et la pr\\u00e9sentation des produits. Romain Roulleau, le CDO de Castorama, met l'accent sur l'\\u00e9norme potentiel de l'IA g\\u00e9n\\u00e9rative dans la transformation de leur offre et la mani\\u00e8re de pr\\u00e9senter et vendre les produits.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">L'int\\u00e9gration de l'IA dans des outils de recherche visuelle et de recommandation est d\\u00e9j\\u00e0 en cours. Castorama travaille \\u00e0 l'int\\u00e9gration de l'IA g\\u00e9n\\u00e9rative dans plusieurs domaines, anticipant de pr\\u00e9senter bient\\u00f4t des innovations impressionnantes. Cette d\\u00e9marche illustre l'engagement de Castorama \\u00e0 rester \\u00e0 l'avant-garde de la technologie, en cherchant constamment \\u00e0 am\\u00e9liorer l'exp\\u00e9rience client et \\u00e0 r\\u00e9volutionner la mani\\u00e8re dont les produits sont propos\\u00e9s et vendus.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8fd33b8\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"21\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"4665a8f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"8534f38\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">En conclusion, le catalogue immersif de Castorama, enrichi par la r\\u00e9alit\\u00e9 augment\\u00e9e, repr\\u00e9sente une avanc\\u00e9e majeure dans le commerce de d\\u00e9tail, offrant une exp\\u00e9rience client sans pr\\u00e9c\\u00e9dent en mati\\u00e8re de personnalisation et de visualisation. 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