{"id":3207772,"date":"2023-12-22T07:27:00","date_gmt":"2023-12-22T07:27:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=3207772"},"modified":"2023-11-13T09:33:22","modified_gmt":"2023-11-13T09:33:22","slug":"innovazione-snapchat-realta-aumentata","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/notizie\/innovazione-snapchat-realta-aumentata\/","title":{"rendered":"Snapchat continua a innovare nel campo della realt\u00e0 aumentata"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3207772\" class=\"elementor elementor-3207772\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tutto quello che c'\u00e8 da sapere sulla realt\u00e0 aumentata su Snapchat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"https:\/\/filtermaker.fr\/it\/preventivo-online\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e79ecf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e79ecf8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b05583 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b05583\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab5b6b7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ab5b6b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La realt\u00e0 aumentata (AR) ha trasformato radicalmente il modo in cui interagiamo con il mondo digitale. In questo contesto, Snapchat, una delle piattaforme di social media pi\u00f9 popolari, \u00e8 all'avanguardia nel rimodellare la definizione di esperienza digitale. Con le sue continue innovazioni, Snapchat mira a democratizzare l'AR per ogni utente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a5361d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a5361d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b2446a exad-glass-effect-no exad-sticky-section-no\" data-id=\"4b2446a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d776727 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d776727\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat e realt\u00e0 aumentata: una combinazione vincente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b255765 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b255765\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat non \u00e8 solo un social network per condividere momenti fugaci. Con il suo <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/lens-studio\/\">Studio Lens<\/a><\/span> e gli altri suoi strumenti, l'azienda sta offrendo alla comunit\u00e0 creativa potenti modi per sviluppare esperienze AR. Offrendo questi strumenti, Snapchat ha generato pi\u00f9 di 300.000 creatori di lenti e ha presentato ai suoi utenti pi\u00f9 di 3 milioni di lenti, dimostrando l'enorme potenziale dell'AR nel mondo dei social media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bb863fb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bb863fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08f7636 exad-glass-effect-no exad-sticky-section-no\" data-id=\"08f7636\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feccda9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"feccda9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AR a Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160527c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"160527c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat offre una variet\u00e0 di formati AR per arricchire l'esperienza dell'utente:<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Obiettivo: si tratta di <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/filtri-snapchat\/\">Filtri Snapchat<\/a><\/span> che pu\u00f2 trasformare volti o paesaggi in tempo reale.<\/span><\/li><li><span style=\"font-weight: 400;\">World Lens: interagiscono con l'ambiente dell'utente, consentendo di introdurre elementi 3D nel mondo reale.<\/span><\/li><li><span style=\"font-weight: 400;\">Snap Ads in AR: offrono ai marchi la possibilit\u00e0 di coinvolgere gli utenti attraverso esperienze coinvolgenti.<\/span><\/li><li><span style=\"font-weight: 400;\">Landmarkers: queste lenti riconoscono i monumenti reali e li fanno rivivere in modo unico.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8411614 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8411614\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bf8d05 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9bf8d05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c42680 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1c42680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La rivoluzione dello shopping in AR su Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd21b27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bd21b27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L'avvento della tecnologia della realt\u00e0 aumentata ha ridefinito il modo in cui i consumatori interagiscono con i prodotti online. Snapchat, una delle piattaforme sociali pi\u00f9 popolari, \u00e8 stata all'avanguardia in questa innovazione. Dal 2021, pi\u00f9 di 250 milioni di utenti di Snapchat hanno interagito con <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/notizie\/virtual-shooping-snapchat\/\">Obiettivo AR Shopping<\/a><\/span> pi\u00f9 di 5 miliardi di volte. Una cifra sbalorditiva che testimonia il crescente impatto di questa tecnologia.<\/span><\/p><p><span style=\"font-weight: 400;\">Inoltre, oltre la met\u00e0 degli acquirenti su Snapchat afferma che la tecnologia AR d\u00e0 loro maggiore fiducia nella qualit\u00e0 dei prodotti. Si tratta di una svolta importante per la vendita al dettaglio online, dove l'esitazione ad acquistare un prodotto \u00e8 spesso dovuta all'impossibilit\u00e0 di vederlo o provarlo di persona.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a718903 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a718903\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1a02e7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c1a02e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-401cf23 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"401cf23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"435\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat.png\" class=\"attachment-large size-large wp-image-3207775\" alt=\"lente ar shopping snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat.png 942w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-300x163.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-768x417.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/ar-shopping-snapchat-18x10.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4637c3a exad-glass-effect-no exad-sticky-section-no\" data-id=\"4637c3a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05063e2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05063e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat ha compreso questa tendenza e ora offre strumenti come la tecnologia di elaborazione delle immagini AR e il 3D Asset Manager. Questi strumenti consentono alle aziende di creare e distribuire esperienze di shopping in AR sulla piattaforma. La scheda \"Dress Up\", ad esempio, permette agli utenti di \"indossare\" virtualmente abiti e accessori, offrendo un'esperienza di shopping coinvolgente attraverso <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/creazione-filtro-social-networks\/filtro-snapchat\/\">Obiettivo Snapchat<\/a><\/span>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-01953b4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"01953b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sono stati presentati prodotti che vanno dalle scarpe e giacche di Gucci agli orologi Piaget, dimostrando la gamma di possibilit\u00e0 offerte da questa tecnologia. Combinando moda, tecnologia ed esperienza utente, Snapchat sta aprendo la strada a una nuova era dello shopping online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b22bb87 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b22bb87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a786527 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a786527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1a295a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c1a295a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kit telecamera: La soluzione SDK per un'esperienza AR senza precedenti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c13945 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c13945\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat sta costantemente spingendo i confini dell'innovazione con le sue tecnologie di realt\u00e0 aumentata. L'introduzione della\u00a0<span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/ar.snap.com\/camera-kit\">Kit fotocamera<\/a><\/span>\u00a0\"\u00e8 un esempio concreto di ci\u00f2. Questa soluzione SDK multipiattaforma \u00e8 stata progettata per trasferire il meglio dell'ecosistema AR di Snapchat alle applicazioni dei partner.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-4818e11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4818e11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-92d9b69 exad-glass-effect-no exad-sticky-section-no\" data-id=\"92d9b69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb0eb6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6cb0eb6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"520\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat.png\" class=\"attachment-large size-large wp-image-3207774\" alt=\"kit fotocamera ar snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat.png 818w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-300x195.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-768x499.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/10\/camera-kit-snapchat-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6903cd2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"6903cd2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8123c30 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8123c30\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con Camera Kit, i partner non si limitano pi\u00f9 alla semplice integrazione di filtri AR. Ora possono creare, pianificare e gestire le proprie esperienze AR personalizzate per le applicazioni e gli utenti. Questo offre una flessibilit\u00e0 senza precedenti, consentendo a ogni marchio o azienda di personalizzare completamente l'interazione AR con i propri clienti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6a04a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6d6a04a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un aspetto essenziale di Camera Kit \u00e8 l'accesso a un potente set di strumenti e analisi. Queste risorse forniscono alle aziende preziose informazioni sul coinvolgimento degli utenti, ottimizzando le campagne di marketing e aumentando la fedelt\u00e0 dei clienti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-12119a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"12119a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1c6534 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1c6534\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a805883 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a805883\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Investire nel futuro della realt\u00e0 aumentata<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee5824 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2ee5824\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat \u00e8 fermamente convinta che il futuro dell'interazione digitale risieda nella realt\u00e0 aumentata (AR). La piattaforma ritiene che le esperienze immersive radicate nel mondo reale, condivise con gli amici e integrate nella vita quotidiana degli utenti di Snapchat, saranno i fattori chiave dell'adozione della AR.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf4dcd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf4dcd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a06a144 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a06a144\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6124b20 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6124b20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creazione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5028b22 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"5028b22\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lens Studio: Snapchat si impegna a democratizzare la creazione di oggetti AR. A tal fine, la piattaforma sta mettendo a disposizione della sua vasta comunit\u00e0 di creatori gli stessi strumenti utilizzati internamente a Snap per sviluppare le lenti AR. Con l'accesso gratuito a Lens Studio, i creatori possono dare vita alle loro visioni, sia per l'intrattenimento che per l'educazione o il marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-97c6e70 exad-glass-effect-no exad-sticky-section-no\" data-id=\"97c6e70\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-019fee1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"019fee1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Distribuzione<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6a1bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7c6a1bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Snapchat, Camera Kit e Spectacles: questi tre elementi costituiscono i pilastri della distribuzione AR di Snapchat. Mentre Snapchat \u00e8 l'app principale per la scoperta e l'interazione con Lens, Camera Kit estende queste funzionalit\u00e0 alle app partner. Inoltre, con Spectacles, gli utenti possono sperimentare l'AR direttamente dai loro occhiali AR.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a7ca795 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a7ca795\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a720d5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3a720d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Backend<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b24a2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"89b24a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lens Cloud: per supportare l'ampia gamma di esperienze AR offerte, Snapchat ha sviluppato Lens Cloud. Si tratta di un insieme di servizi backend costruiti sulla stessa infrastruttura che alimenta Snapchat. Questa piattaforma cloud consente di ampliare in modo significativo le possibilit\u00e0 di creazione degli sviluppatori in realt\u00e0 aumentata, assicurando che i confini dell'innovazione vengano costantemente superati.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-888f4ef exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"888f4ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In breve, Snapchat non \u00e8 solo una piattaforma di social media, ma anche un pioniere nel campo della realt\u00e0 aumentata. Con i suoi strumenti creativi, di distribuzione e di backend, la piattaforma \u00e8 all'avanguardia nel plasmare il futuro dell'interazione digitale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-506f22b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"506f22b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b865451 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b865451\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fe62c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7fe62c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La realt\u00e0 aumentata non \u00e8 solo una moda passeggera, ma \u00e8 destinata a ridefinire il modo in cui interagiamo con il mondo digitale. Snapchat, con la sua visione e innovazione, sta scolpendo il futuro della AR, offrendo a tutti gli utenti esperienze che un tempo erano considerate futuristiche. Con il passare del tempo, \u00e8 chiaro che l'AR diventer\u00e0 ancora pi\u00f9 onnipresente e Snapchat continuer\u00e0 a essere uno dei protagonisti di questa rivoluzione.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tutto sulla realt\u00e0 aumentata su Snapchat Contattaci La realt\u00e0 aumentata (AR) ha trasformato radicalmente il modo in cui interagiamo con il mondo digitale. In questo contesto, Snapchat, una delle piattaforme di social media pi\u00f9 popolari, \u00e8 in prima linea nel rimodellare la definizione di esperienza digitale. Con le sue continue innovazioni, Snapchat mira a democratizzare 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Avec ses <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/lens-studio\\\/\\\">Lens Studio<\\\/a><\\\/span> et ses autres outils, l'entreprise offre \\u00e0 la communaut\\u00e9 des cr\\u00e9ateurs des moyens puissants pour d\\u00e9velopper des exp\\u00e9riences en AR. En offrant ces outils, Snapchat a vu na\\u00eetre plus de 300 000 cr\\u00e9ateurs de lens et a pr\\u00e9sent\\u00e9 \\u00e0 ses utilisateurs plus de 3 millions de lens, d\\u00e9montrant ainsi l'\\u00e9norme potentiel de la AR dans l'univers des m\\u00e9dias sociaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"bb863fb\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"08f7636\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":10},\"elements\":[{\"id\":\"feccda9\",\"elType\":\"widget\",\"settings\":{\"title\":\"L'AR chez Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"160527c\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Snapchat offre une vari\\u00e9t\\u00e9 de formats en AR pour enrichir l'exp\\u00e9rience utilisateur :<\\\/span><\\\/p><ul><li><span style=\\\"font-weight: 400;\\\">Lens: Il s'agit de <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/filtres-snapchat\\\/\\\">filtres Snapchat<\\\/a><\\\/span> interactifs qui peuvent transformer des visages ou des paysages en temps r\\u00e9el.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">World Lens: Ceux-ci interagissent avec l'environnement de l'utilisateur, permettant d'introduire des \\u00e9l\\u00e9ments 3D dans le monde r\\u00e9el.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">Snap Ads en AR: Ils offrent aux marques la possibilit\\u00e9 d'engager les utilisateurs \\u00e0 travers des exp\\u00e9riences immersives.<\\\/span><\\\/li><li><span style=\\\"font-weight: 400;\\\">Landmarkers: Ces Lens reconnaissent des monuments r\\u00e9els et les animent d'une mani\\u00e8re unique.<\\\/span><\\\/li><\\\/ul>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8411614\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"9bf8d05\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":10},\"elements\":[{\"id\":\"1c42680\",\"elType\":\"widget\",\"settings\":{\"title\":\"La r\\u00e9volution du shopping AR sur Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"bd21b27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L'av\\u00e8nement de la technologie de r\\u00e9alit\\u00e9 augment\\u00e9e a red\\u00e9fini la fa\\u00e7on dont les consommateurs interagissent avec les produits en ligne. Snapchat, l'une des plateformes sociales les plus populaires, a \\u00e9t\\u00e9 \\u00e0 la pointe de cette innovation. Depuis 2021, plus de 250 millions d'utilisateurs de Snapchat ont interagi avec les <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-shopping-virutel\\\/\\\">lens AR Shopping<\\\/a><\\\/span> \\u00e0 plus de 5 milliards de reprises. Un chiffre \\u00e9poustouflant qui atteste de l'impact grandissant de cette technologie.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Plus int\\u00e9ressant encore, plus de la moiti\\u00e9 des acheteurs sur Snapchat affirment que la technologie AR leur donne davantage confiance quant \\u00e0 la qualit\\u00e9 des produits. 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