{"id":21347,"date":"2022-08-29T07:30:00","date_gmt":"2022-08-29T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=21347"},"modified":"2023-11-09T16:31:00","modified_gmt":"2023-11-09T16:31:00","slug":"strategy-snapchat-lenses","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/strategy-snapchat-lenses\/","title":{"rendered":"Snapchat - integrare un filtro nella vostra strategia di social media"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"21347\" class=\"elementor elementor-21347\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d108b9a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d108b9a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b4d791 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7b4d791\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d95178 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6d95178\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Snapchat - I vantaggi di creare e integrare un filtro nella vostra strategia digitale<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6813247 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6813247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8f3e8fc exad-glass-effect-no exad-sticky-section-no\" data-id=\"8f3e8fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64705f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"64705f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#imagedemarque\"><span style=\"color: #000000;\">Costruire l'immagine del marchio<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#storytelling\"><span style=\"color: #000000;\">La narrazione<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#personnelle\"><span style=\"color: #000000;\">Un'esperienza personalizzata<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#qrcode\"><span style=\"color: #000000;\">Utilizzo del codice QR<\/span><\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#contenumarque\"><span style=\"color: #000000;\">Potenziamento dei contenuti<\/span><\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-ec3e4bf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ec3e4bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e6655cc elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"e6655cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d729c6 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3d729c6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e53e024 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e53e024\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cfcd9a exad-glass-effect-no exad-sticky-section-no\" data-id=\"2cfcd9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7520777 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7520777\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">L'utilizzo della realt\u00e0 aumentata per lo sviluppo del marchio \u00e8 diventato una leva d'azione importante e interessante. L'AR permette infatti di creare un legame diretto con gli utenti di Internet, di generare impegno e senso di appartenenza tra i clienti. <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Snapchat<\/span><\/a><span style=\"font-weight: 400;\">L'AR \u00e8 la rete ideale per offrire un'esperienza immersiva ottimale. Vi diamo alcuni suggerimenti per integrare l'AR nella vostra strategia digitale.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a188650 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a188650\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21d6a86 exad-glass-effect-no exad-sticky-section-no\" data-id=\"21d6a86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7a053 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"1d7a053\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"imagedemarque\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eadce2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2eadce2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Costruire un'immagine forte del marchio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6badcf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6badcf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a02946 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4a02946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efa17be exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"efa17be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"660\" height=\"440\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-12480\" alt=\"filtri-snapchat-marchi\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques.jpeg 660w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques-600x400.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/07\/snapchat-filtres-marques-300x200.jpeg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7686778 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7686778\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd1a138 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd1a138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Per distinguersi dalla concorrenza, \u00e8 necessario offrire contenuti di marca originali e innovativi. Soprattutto, \u00e8 necessario ancorare e trasmettere una forte immagine del marchio. Per cominciare, \u00e8 consigliabile creare dei profili di marca. Con questo profilo, possono inserire filtri personalizzati ed esperienze AR uniche. Creando contenuti immersivi, gli utenti saranno direttamente coinvolti e si sentiranno pi\u00f9 interessati rispetto a contenuti certamente di alta qualit\u00e0, ma simili ad altri. L'uso di un profilo per i marchi su <\/span> <span style=\"font-weight: 400;\">Snapchat \u00e8 quindi una funzione che consente di mettere online i propri contenuti avendo a disposizione gli insight sulla propria community.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-00ad238 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00ad238\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da7c281 exad-glass-effect-no exad-sticky-section-no\" data-id=\"da7c281\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e664187 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e664187\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Per dare vita al vostro marchio in rete, potete ad esempio creare un Bitmoji con l'immagine del vostro marchio. Molte opzioni possono poi essere utilizzate per costruire un profilo completo del marchio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-00a2d98 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00a2d98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4805886 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4805886\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b0e366 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"7b0e366\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"storytelling\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ed1963 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2ed1963\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Racconto su Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4943643 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4943643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lo storytelling consiste nell'evidenziare la storia del marchio, i suoi valori e la sua visione attraverso i contenuti. Utilizzando le emozioni, l'attenzione degli utenti di Internet sar\u00e0 catturata pi\u00f9 facilmente. Per attuare questa strategia di marketing, i marchi possono utilizzare la realt\u00e0 aumentata. Attraverso elementi animati, \u00e8 possibile evidenziare la storia di un marchio: il modo ideale per combinare realt\u00e0 aumentata e contenuti attraenti.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Le Storie, i contenuti effimeri molto popolari e apprezzati, sono arrivate per la prima volta su Snapchat. Come precursore dei contenuti AR e delle numerose funzionalit\u00e0, \u00e8 particolarmente interessante utilizzare le storie. \u00c8 un'opportunit\u00e0 per creare contenuti originali mantenendo un legame permanente con gli utenti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d862adf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d862adf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-520d6fc exad-glass-effect-no exad-sticky-section-no\" data-id=\"520d6fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0942cd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"e0942cd\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"personnelle\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a75f37 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0a75f37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Offrire un'esperienza personalizzata<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1769a3f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1769a3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">La personalizzazione e la creazione di contenuti di qualit\u00e0 sono diventate una priorit\u00e0 nella creazione di contenuti per gli utenti di Internet. Snapchat \u00e8 il network per eccellenza su cui \u00e8 possibile mettere online esperienze di AR reali. Il filtro pu\u00f2 assumere forme diverse a seconda del prodotto o del servizio promosso. Ad esempio, l'animazione del volto permette agli utenti di vedere apparire elementi virtuali sul proprio viso. \u00c8 anche possibile provare virtualmente le scarpe da ginnastica semplicemente puntando lo smartphone ai piedi. \u00c8 anche possibile rendere interattivo il packaging, il modo ideale per dare vita al vostro prodotto!\u00a0<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Per quanto riguarda la creazione dell'esperienza, \u00e8 sufficiente utilizzare l'opzione <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/create\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Studio Lens<\/span><\/a><span style=\"font-weight: 400;\"> e lasciate che la vostra immaginazione si scateni. Filtro comunitario, cornici, lenti... Con questo strumento si possono immaginare molte cose.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d9c8b52 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d9c8b52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c37715 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0c37715\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6d2dc2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"c6d2dc2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wbeB26?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_it\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d00055c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d00055c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-607038d exad-glass-effect-no exad-sticky-section-no\" data-id=\"607038d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-119e4c5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"119e4c5\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"qrcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22de8b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d22de8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utilizzo del codice QR con i filtri di realt\u00e0 aumentata di Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a1a1d9c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a1a1d9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-df94e2e exad-glass-effect-no exad-sticky-section-no\" data-id=\"df94e2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3031684 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"3031684\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-300x300.jpg\" class=\"attachment-medium size-medium wp-image-1231832\" alt=\"Creatore di filtri per codici qr\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-300x300.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-1024x1024.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-150x150.jpg 150w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-768x768.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code-12x12.jpg 12w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/08\/qr-code.jpg 1160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b75831e exad-glass-effect-no exad-sticky-section-no\" data-id=\"b75831e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c72bc78 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c72bc78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Il codice QR \u00e8 un formato interessante. Permette di collegare il fisico con il digitale. Il <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/notizie\/5-azioni-phygital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">figiale <\/span><\/a><span style=\"font-weight: 400;\">In particolare, \u00e8 diventata una strategia sempre pi\u00f9 efficace per offrire un'esperienza ricca e coinvolgente ai clienti. Con Snapchat, basta generare un codice Snap e condividerlo. Grazie alla scansione, gli utenti avranno accesso diretto ai contenuti e potranno scoprire il vostro filtro in diretta.\u00a0<\/span><span style=\"font-weight: 400;\">Uno Snapcode pu\u00f2 essere inviato ai clienti in occasione del lancio di un prodotto, ad esempio, o posizionato in negozio per accompagnare i clienti durante la loro visita.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c8e8481 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8e8481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82a795a exad-glass-effect-no exad-sticky-section-no\" data-id=\"82a795a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a0098e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"3a0098e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contenumarque\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf3f18e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"cf3f18e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Potenziare i contenuti di marca su Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e758f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"88e758f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Il vantaggio generale di Snapchat per i marchi \u00e8 quindi quello di aumentare la visibilit\u00e0 dei loro contenuti rendendoli al contempo attraenti e innovativi. Con l'onnipresenza dei clienti sui social network, \u00e8 diventato necessario per i marchi adattarsi. Snapchat \u00e8 quindi uno dei social network meno saturi su cui \u00e8 interessante posizionarsi.\u00a0<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">La cosa pi\u00f9 importante \u00e8 mettere online contenuti di qualit\u00e0. A tal fine, \u00e8 importante garantire il rispetto del formato verticale e delle dimensioni. Sono disponibili diverse funzioni per aumentare la visibilit\u00e0 del vostro marchio. Ad esempio, \u00e8 possibile aggiungere dei link per reindirizzare gli snapchatter al proprio sito web, ideale per generare traffico. Inoltre, l'analisi delle statistiche consente di apportare modifiche ai contenuti per renderli pi\u00f9 efficaci e pertinenti. Infine, potete utilizzare Snapchat Ads anche come brand. Basta indicare i criteri del proprio pubblico di riferimento e selezionare il contenuto (video, shop di prodotti, storia, filtro...) su cui il brand desidera ottenere visibilit\u00e0 e notoriet\u00e0.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Snapchat \u00e8 quindi uno strumento molto interessante per i brand. Integrandolo nella loro<\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/interest-social-media-brand\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> strategia per i social media<\/span><\/a><span style=\"font-weight: 400;\">In questo modo, i marchi creano esperienze immersive uniche che mettono in risalto il loro marchio e il loro mondo. L'obiettivo \u00e8 coinvolgere gli Snapchatter con contenuti innovativi che si distinguano dalla concorrenza. In qualit\u00e0 di partner ufficiale di Snapchat, non esitate a <\/span><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/l\/fr-fr\/download\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">contattate uno dei nostri esperti<\/span><\/a><span style=\"font-weight: 400;\"> per maggiori informazioni!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Snapchat - I vantaggi della creazione e dell'integrazione di un filtro nella vostra strategia digitale Costruire l'immagine di un marchio Storytelling Un'esperienza personalizzata Usare i codici QR Aumentare i contenuti Contattaci Usare la realt\u00e0 aumentata per sviluppare il vostro marchio \u00e8 diventata una leva importante e interessante. 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style=\\\"text-align: center;\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Utiliser la r\\u00e9alit\\u00e9 augment\\u00e9e pour le d\\u00e9veloppement de sa marque est devenu un levier d\\u2019action important et int\\u00e9ressant. En effet, l\\u2019AR permet de cr\\u00e9er un lien direct avec les internautes, de g\\u00e9n\\u00e9rer un engagement et un sentiment d\\u2019appartenance aupr\\u00e8s de sa client\\u00e8le. <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/l\\\/fr-fr\\\/download\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Snapchat<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">, r\\u00e9el pr\\u00e9curseur dans la r\\u00e9alit\\u00e9 augment\\u00e9e, est le r\\u00e9seau id\\u00e9al pour proposer une exp\\u00e9rience immersive optimale. 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Avant tout, il faut ancrer et v\\u00e9hiculer une image de marque forte. Pour commencer, il est conseill\\u00e9 de cr\\u00e9er des brand profiles. Avec ce profil, elles peuvent mettre en ligne des filtres personnalis\\u00e9s et exp\\u00e9riences AR uniques. En cr\\u00e9ant un contenu immersif, les internautes seront directement engag\\u00e9s et se sentiront plus concern\\u00e9s qu\\u2019avec un contenu certes de qualit\\u00e9, mais semblable aux autres. 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En passant par l\\u2019\\u00e9motion, l\\u2019attention des internautes sera capt\\u00e9e plus facilement. Pour mettre cette strat\\u00e9gie marketing en place, les marques peuvent justement avoir recours \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e. Via des \\u00e9l\\u00e9ments d\\u2019animation, l\\u2019histoire d\\u2019une marque peut alors \\u00eatre mise en avant : l\\u2019id\\u00e9al pour combiner r\\u00e9alit\\u00e9 augment\\u00e9e et contenu attrayant.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Les stories, le contenu \\u00e9ph\\u00e9m\\u00e8re tr\\u00e8s populaire et appr\\u00e9ci\\u00e9 par les internautes, a d\\u00e9barqu\\u00e9 pour la premi\\u00e8re fois sur Snapchat. Pr\\u00e9curseur de contenu AR et de nombreuses fonctionnalit\\u00e9s, il est int\\u00e9ressant notamment d\\u2019utiliser les stories. C\\u2019est l\\u2019occasion de cr\\u00e9er un contenu original tout en maintenant un lien permanent avec les internautes.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d862adf\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"520d6fc\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"e0942cd\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"personnelle\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"0a75f37\",\"elType\":\"widget\",\"settings\":{\"title\":\"Proposer une exp\\u00e9rience personnalis\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1769a3f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La personnalisation et la cr\\u00e9ation d\\u2019un contenu de qualit\\u00e9 sont devenues un axe majeur lors de la cr\\u00e9ation de contenu \\u00e0 destination des internautes. Snapchat est le r\\u00e9seau par excellence sur lequel de r\\u00e9elles exp\\u00e9riences AR peuvent \\u00eatre mises en ligne. Votre filtre peut prendre diff\\u00e9rentes formes selon le produit ou le service mis en avant. La face animation permet par exemple aux internautes de voir appara\\u00eetre sur leur visage des \\u00e9l\\u00e9ments virtuels. Il est \\u00e9galement possible d\\u2019essayer virtuellement des baskets simplement en pointant son smartphone sur ses pieds. Il est aussi envisageable de rendre un packaging interactif, l\\u2019id\\u00e9al pour donner vie \\u00e0 son produit !\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">C\\u00f4t\\u00e9 cr\\u00e9ation de votre exp\\u00e9rience, il suffit d\\u2019utiliser l\\u2019outil <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.snapchat.com\\\/l\\\/fr-fr\\\/create\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Lens Studio<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> et de laisser parler votre imagination. Filtre communautaire, cadres, lenses\\u2026 Beaucoup de choses peuvent \\u00eatre imagin\\u00e9es avec cet outil.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d9c8b52\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"0c37715\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"c6d2dc2\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d00055c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"607038d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"119e4c5\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"qrcode\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"d22de8b\",\"elType\":\"widget\",\"settings\":{\"title\":\"Utiliser le QR Code avec les filtres en r\\u00e9alit\\u00e9 augment\\u00e9e Snapchat\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"a1a1d9c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"structure\":\"20\"},\"elements\":[{\"id\":\"df94e2e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"18520c0\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"3031684\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/qr-code.jpg\",\"id\":1231832,\"alt\":\"qr code filter maker article snapchat\",\"source\":\"library\",\"size\":\"\"},\"image_custom_dimension\":{\"width\":\"1000\",\"height\":\"1000\"},\"image_size\":\"medium\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"b75831e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"c72bc78\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le QR Code est un format int\\u00e9ressant. Il permet de lier le physique avec le digital. Le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/5-actions-phygitales-marketing\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">phygital <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">est notamment devenu une strat\\u00e9gie de plus en plus performante pour offrir une exp\\u00e9rience client riche et attractive. Avec Snapchat, il suffit de g\\u00e9n\\u00e9rer un SnapCode puis de le partager. En le scannant, les internautes auront directement acc\\u00e8s au contenu et pourront d\\u00e9couvrir en direct votre filtre.\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">Un Snapcode peut par exemple \\u00eatre envoy\\u00e9 aux clients lors d\\u2019un lancement de produit ou alors mis en magasin pour accompagner les clients lors de leur visite.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"c8e8481\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"82a795a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"3a0098e\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"contenumarque\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"cf3f18e\",\"elType\":\"widget\",\"settings\":{\"title\":\"Booster son contenu de marque sur Snapchat\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"88e758f\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">L\\u2019avantage g\\u00e9n\\u00e9ral de Snapchat pour les marques est donc de booster la visibilit\\u00e9 de leur contenu tout en le rendant attrayant et innovant. Avec une omnipr\\u00e9sence des clients sur les r\\u00e9seaux sociaux, il est devenu n\\u00e9cessaire pour les marques de s\\u2019adapter. Snapchat fait alors partie des r\\u00e9seaux sociaux les moins satur\\u00e9s et sur lesquels il est int\\u00e9ressant de se placer.\\u00a0<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Le plus important est de mettre en ligne un contenu de qualit\\u00e9. Pour cela, il faut notamment veiller au respect du format vertical et des dimensions. Diff\\u00e9rentes fonctionnalit\\u00e9s sont mises \\u00e0 disposition et permettent de booster la visibilit\\u00e9 de sa marque. Des liens peuvent par exemple \\u00eatre ajout\\u00e9s pour rediriger les snapchatteurs sur son site web, l\\u2019id\\u00e9al pour g\\u00e9n\\u00e9rer du trafic. De plus, l\\u2019analyse des statistiques permet d\\u2019apporter des modifications \\u00e0 son contenu afin qu\\u2019il soit plus efficace et pertinent. Pour finir, vous pouvez \\u00e9galement avoir recours en tant que marque aux Snapchat Ads. Il suffit alors d\\u2019indiquer les crit\\u00e8res de l\\u2019audience vis\\u00e9e et de s\\u00e9lectionner le contenu (vid\\u00e9o, boutique produit, story, filtre\\u2026) sur lequel la marque souhaite gagner en visibilit\\u00e9 et en notori\\u00e9t\\u00e9.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Snapchat est donc un outil tr\\u00e8s int\\u00e9ressant pour les marques. 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