{"id":19899,"date":"2022-10-05T07:30:00","date_gmt":"2022-10-05T07:30:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19899"},"modified":"2023-11-09T16:26:19","modified_gmt":"2023-11-09T16:26:19","slug":"eshop-trends","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/eshop-trends\/","title":{"rendered":"L'e-commerce e le tendenze d'acquisto future"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19899\" class=\"elementor elementor-19899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8575106 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8575106\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e23680 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7e23680\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8675daf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8675daf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Qual \u00e8 il futuro dell'e-commerce? Approfondimenti sul futuro dei nostri modelli di acquisto<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-fcd43e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fcd43e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2df596a elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"2df596a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08a0238 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"08a0238\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eabec34 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"eabec34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c06e2e exad-glass-effect-no exad-sticky-section-no\" data-id=\"3c06e2e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58caf51 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"58caf51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Le nuove tecnologie continuano a svilupparsi e a prendere posto nella nostra vita quotidiana. Le abitudini di consumo e di acquisto cambiano e si evolvono insieme alla tecnologia. Drive, Click and Collect, e-commerce, virtual fitting, acquisti sui social network... Sono tante le novit\u00e0 che arrivano sul mercato. Ma quali sono le principali tendenze? E come vengono implementate?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-eb46096 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"eb46096\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abbf0a8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"abbf0a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-154288a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"154288a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il mercato dell'e-commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1efba exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6d1efba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">La pandemia ha amplificato e incoraggiato il consumo online, che gi\u00e0 stava gradualmente entrando a far parte delle abitudini dei consumatori. La vendita online \u00e8 diventata un pilastro per molti marchi ed \u00e8 diventata indispensabile, se non addirittura necessaria, per soddisfare le aspettative dei consumatori. Il settore della moda rimane il pi\u00f9 popolare: abbigliamento, scarpe, accessori, ecc. Lo shopping online sta conquistando sempre pi\u00f9 utenti di Internet, in particolare grazie alla sua semplicit\u00e0, velocit\u00e0, fluidit\u00e0 e alla completezza dell'offerta visualizzata. La qualit\u00e0 del servizio clienti e le risorse messe in campo sono riuscite a rassicurare anche i clienti pi\u00f9 scettici. Infatti, oggi \u00e8 facile restituire un prodotto se non va bene o anche scegliere la taglia giusta dei vestiti grazie alle guide fornite. Anche il settore della bellezza e quello dei giochi e del tempo libero hanno avuto successo. Il settore della vendita al dettaglio sta quindi vivendo una vera e propria transizione e trasformazione tecnologica.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">In termini di cifre, l'82% dei francesi utilizza Internet quotidianamente. Questo dato riflette l'influenza delle nuove tecnologie nella nostra vita quotidiana. L'uso di smartphone e social network (<a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/home\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>...) \u00e8 diventato comune. Sono diventati gli strumenti perfetti per lo shopping online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-241dd76 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"241dd76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3de75cb exad-glass-effect-no exad-sticky-section-no\" data-id=\"3de75cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a9c250 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9a9c250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mescolare fisico e digitale: \u00e8 possibile?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6134f0a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6134f0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-54f1fa1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"54f1fa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-871db1c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"871db1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"405\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--768x405.png\" class=\"attachment-medium_large size-medium_large wp-image-19952\" alt=\"figiale\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--768x405.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--600x316.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--300x158.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--1024x540.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--1536x810.png 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital--18x9.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/phygital-.png 1590w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d40592 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5d40592\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-492db51 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"492db51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Un ecosistema <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/notizie\/5-azioni-phygital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">figiale<\/span><\/a><span style=\"font-weight: 400;\"> si sta quindi sviluppando per occupare un posto di rilievo nel sistema di sviluppo del marchio. Tuttavia, l'aspetto fisico non viene lasciato da parte e diventa addirittura un punto di forza combinandolo con il digitale. Stiamo assistendo alla nascita di modelli phygital che combinano negozi fisici e digitali. Ampliando le possibilit\u00e0 di acquisto e i punti di contatto, le aziende aprono nuove opportunit\u00e0 di crescita. Ad esempio, le persone fanno la spesa tramite un'app sul telefono e ritirano la spesa puntualmente in negozio. Possono anche pagare con il telefono e l'orologio o ordinare al ristorante utilizzando un codice QR. Sta emergendo una coabitazione tra punti di contatto fisici e digitali.\u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51800d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"51800d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Le esperienze stanno diventando sempre pi\u00f9 orientate alla customer experience, in particolare offrendo servizi complementari. <\/span><span style=\"font-weight: 400;\">Tutti questi strumenti consentono alle aziende di creare operazioni digitali per servire i propri clienti. I vantaggi sono numerosi, come il risparmio di tempo, energia, comprensione o addirittura organizzazione.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c8f696a elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8f696a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08ad922 exad-glass-effect-no exad-sticky-section-no\" data-id=\"08ad922\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9027a5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"e9027a5\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wbeB26?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_it\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c290f82 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c290f82\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d5b167 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0d5b167\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9be2e6a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9be2e6a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un modello sostenibile attraverso il commercio elettronico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff3595 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4ff3595\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">La pandemia ha amplificato e incoraggiato il consumo online, che gi\u00e0 stava gradualmente entrando a far parte delle abitudini dei consumatori. La vendita online \u00e8 diventata un pilastro per molti marchi ed \u00e8 diventata indispensabile, se non addirittura necessaria, per soddisfare le aspettative dei consumatori. Il settore della moda rimane il pi\u00f9 popolare: abbigliamento, scarpe, accessori, ecc. Lo shopping online sta conquistando sempre pi\u00f9 utenti di Internet, in particolare grazie alla sua semplicit\u00e0, velocit\u00e0, fluidit\u00e0 e alla completezza dell'offerta visualizzata. La qualit\u00e0 del servizio clienti e le risorse messe in campo sono riuscite a rassicurare anche i clienti pi\u00f9 scettici. Infatti, oggi \u00e8 facile restituire un prodotto se non va bene o anche scegliere la taglia giusta dei vestiti grazie alle guide fornite. Anche il settore della bellezza e quello dei giochi e del tempo libero hanno avuto successo. Il settore della vendita al dettaglio sta quindi vivendo una vera e propria transizione e trasformazione tecnologica.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">In termini di cifre, l'82% dei francesi utilizza Internet quotidianamente. Questo dato riflette l'influenza delle nuove tecnologie nella nostra vita quotidiana. L'uso di smartphone e social network (<a style=\"color: #000000;\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a style=\"color: #000000;\" href=\"https:\/\/twitter.com\/home\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>...) \u00e8 diventato comune. Sono diventati gli strumenti perfetti per lo shopping online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7259e43 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7259e43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f3d53a9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f3d53a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3318bd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e3318bd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/AR--q3lunrwtpyhqlostrt2dhhhycczu3d4aplfn82ar9k.png\" title=\"aumento della realt\u00e0\" alt=\"realt\u00e0 aumentata\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62040cd exad-glass-effect-no exad-sticky-section-no\" data-id=\"62040cd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c60034b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c60034b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Possiamo quindi chiederci quali saranno le nostre future tendenze di acquisto. Gi\u00e0 oggi vediamo emergere temi importanti che guideranno le abitudini di domani. Il metaverso \u00e8 particolarmente centrale per le preoccupazioni attuali. All'interno di questi spazi virtuali \u00e8 possibile organizzare numerosi eventi, come ad esempio lo shopping. Si tratta di una nuova opportunit\u00e0 di sviluppo che i marchi devono cogliere, in particolare adattando la loro presenza digitale a questo nuovo universo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cde39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"65cde39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Il <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\" target=\"_blank\" rel=\"noopener\">realt\u00e0 aumentata<\/a> \u00e8 diventata un'importante leva d'azione. Sempre pi\u00f9 utilizzato dai brand, questo strumento offre una customer experience di alta qualit\u00e0 grazie a un'immersione totale nell'universo del marchio. Per evidenziare un nuovo prodotto, un servizio, un evento o anche l'ambiente di un marchio, \u00e8 una leva di coinvolgimento efficace per i brand.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">D'altra parte, la personalizzazione di prodotti e servizi \u00e8 diventata una sfida importante per i marchi, al fine di differenziarsi e offrire contenuti di qualit\u00e0 superiore. Con la raccolta multipla di dati su Internet, grazie ai cookie e ad altri strumenti, i marchi sono sempre pi\u00f9 in grado di avvicinarsi agli utenti di Internet e di indirizzarli in base ai loro interessi. I marchi possono personalizzare i loro contenuti e rivolgersi in modo pi\u00f9 preciso ai loro potenziali clienti: una vera opportunit\u00e0.<\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Infine, sta emergendo una nuova consapevolezza, soprattutto per quanto riguarda il modo in cui consumiamo e agiamo. Ci si aspetta un modello di consumo pi\u00f9 responsabile. Si tratta di una tendenza da tenere in considerazione nei contenuti proposti. <\/span><span style=\"font-weight: 400;\">Le tendenze dei consumatori e le innovazioni tecnologiche sono in continua evoluzione e stanno gradualmente plasmando gli acquisti di domani. Occorre quindi tenere conto delle nuove sfide. In effetti, \u00e8 necessario che i marchi si adattino e si evolvano.<\/span><\/span><\/p><p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Se desiderate ricevere informazioni sulla realt\u00e0 aumentata o su altri argomenti, non esitate a<\/span> <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/preventivo-online\/\"><span style=\"font-weight: 400;\">contatta i nostri esperti<\/span><\/a><span style=\"font-weight: 400;\"> !<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Come sar\u00e0 l'e-commerce di domani? Uno sguardo al futuro delle nostre abitudini di acquisto Contattaci Le nuove tecnologie si sviluppano costantemente e prendono posto nella nostra vita quotidiana. Le abitudini di consumo e di acquisto cambiano e si evolvono di pari passo con la tecnologia. Drive, Click and Collect, e-commerce, allestimenti virtuali, shopping online 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On voit alors appara\\u00eetre une cohabitation entre les points de contact physiques et les points de contact num\\u00e9riques.\\u00a0<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"6545577\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"c9c2f9c\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"d5c2a0f\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"18520c0\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"51800d1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Les exp\\u00e9riences deviennent de plus en plus tourn\\u00e9es vers l\\u2019exp\\u00e9rience client notamment en proposant des services compl\\u00e9mentaires. <\\\/span><span style=\\\"font-weight: 400;\\\">Tous ces outils permettent alors aux entreprises de cr\\u00e9er des op\\u00e9rations phygitales au service des clients. 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Le secteur du commerce op\\u00e8re donc une r\\u00e9elle transition et transformation technologique.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">C\\u00f4t\\u00e9 chiffres, 82 % des Fran\\u00e7ais utilisent aujourd\\u2019hui Internet au quotidien. Un chiffre qui refl\\u00e8te donc bien l\\u2019influence des nouvelles technologies dans notre quotidien. L\\u2019utilisation des smartphones et des r\\u00e9seaux sociaux (<a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.facebook.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Facebook<\\\/a>, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.instagram.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Instagram<\\\/a>, <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/twitter.com\\\/home\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Twitter<\\\/a>\\u2026) est devenue chose courante. 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