{"id":19276,"date":"2022-06-01T07:00:00","date_gmt":"2022-06-01T07:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19276"},"modified":"2023-11-09T16:44:15","modified_gmt":"2023-11-09T16:44:15","slug":"brands-nft-collection","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/notizie\/brands-nft-collection\/","title":{"rendered":"Marchi e NFT"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19276\" class=\"elementor elementor-19276\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0eec122 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0eec122\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-184ec72 exad-glass-effect-no exad-sticky-section-no\" data-id=\"184ec72\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-440c4ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"440c4ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nuovi marchi entrano nel mercato NFT<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cff8152 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cff8152\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b74cee7 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"b74cee7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d54922 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"6d54922\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ed2cbdb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed2cbdb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8084a8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c8084a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-248c760 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"248c760\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\">Il <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/que-st-ce-que-le-web3\/definizione-di-nft\/\" target=\"_blank\" rel=\"noopener\">NFT<\/a> e il <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/que-st-ce-que-le-web3\/il-metaverso\/\" target=\"_blank\" rel=\"noopener\">metaverso<\/a> sono tecnologie in continuo sviluppo. I marchi stanno diventando consapevoli dell'importanza di innovare e integrare il Web 3.0 nella loro strategia di sviluppo. Nuovi marchi hanno recentemente sviluppato i loro NFT e stanno quindi entrando nel mercato. Diamo un'occhiata alle novit\u00e0 di NFT!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8c8288d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8c8288d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-401a6ad exad-glass-effect-no exad-sticky-section-no\" data-id=\"401a6ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0f282d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"a0f282d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roland Garros<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b63ee exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e3b63ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Il mondo dello sport sta investendo nelle NFT e questo \u00e8 in particolare il caso di <a style=\"color: #000000;\" href=\"https:\/\/www.rolandgarros.com\/fr-fr\/\" target=\"_blank\" rel=\"noopener\">Roland Garros<\/a>. L'obiettivo \u00e8 quello di offrire ai tifosi un'esperienza virtuale e di immergersi totalmente nel campo centrale attraverso una piattaforma modellata in 3D. Chiamato \"Gioco RG, Sede <\/span><span style=\"font-weight: 400;\">&amp; Match\", lo sviluppo di questa collezione di NFT testimonia la capacit\u00e0 di innovazione di Rolland Garros. Gi\u00e0 pioniere nell'organizzazione di competizioni di eTennis, l'organizzazione desidera sviluppare le sue proposte in particolare attraverso la vendita di beni digitali unici. 5.000 NFT venduti al prezzo di 200 euro ciascuno saranno lanciati a partire dal 19 maggio 2022. Ogni NFT rappresenta un posto virtuale nel campo virtuale Philippe-Chatrier, ideale per gli appassionati di tennis per vivere una nuova esperienza unica!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-19b204c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19b204c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea24509 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ea24509\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e23eb1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"7e23eb1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wbeB26?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_it\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1368a11 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1368a11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5607fe2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5607fe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b13ef5e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b13ef5e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LVMH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f1e38 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"21f1e38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">I marchi di lusso stanno entrando nel Web 3.0. Investendo nella blockchain, nelle NFT e nel metaverso, i grandi marchi vogliono posizionarsi come brand innovativo. Questo \u00e8 il caso, in particolare, di <a style=\"color: #000000;\" href=\"https:\/\/www.lvmh.fr\/\" target=\"_blank\" rel=\"noopener\">LVMH<\/a>. La casa francese vuole offrire ai suoi clienti esperienze immersive uniche. Si sta gradualmente sviluppando il lavoro sui tour virtuali dei laboratori di pelletteria o l'allestimento di sfilate digitali durante le quali sar\u00e0 possibile acquistare le anteprime di NFT.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-70ec000 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"70ec000\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8db79c8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8db79c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-680c2dc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"680c2dc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-768x513.png\" class=\"attachment-medium_large size-medium_large wp-image-19286\" alt=\"nft-ex\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-768x513.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-600x401.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-300x200.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-1024x684.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/nft-LVMH.png 1097w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b7e8045 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b7e8045\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85feaa4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"85feaa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Per il suo 200\u00b0 anniversario, Louis Vuitton ha sviluppato un videogioco intitolato \"Louis: The Game\". Vivienne \u00e8 il personaggio principale. \u00c8 possibile seguirlo attraverso la sua vita e visualizzare i momenti chiave della sua esistenza. 30 oggetti virtuali possono essere acquistati all'interno del gioco. Questi NFT sono cartoline della storia e del passato di Louis Vuitton. Sono stati creati da Beeple, un famoso artista digitale americano. Questa presenza nel nuovo universo del marchio rafforza la sua strategia di storytelling attraverso un'esperienza virtuale ottimale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-795cda8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"795cda8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0692bec exad-glass-effect-no exad-sticky-section-no\" data-id=\"0692bec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba51878 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ba51878\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Starbucks <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569c33d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"569c33d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">La famosa catena di caff\u00e8 americana <a style=\"color: #000000;\" href=\"https:\/\/www.starbucks.fr\/\" target=\"_blank\" rel=\"noopener\">Starbucks<\/a> entrer\u00e0 nel web 3.0 con il proprio NFT! L'obiettivo dell'azienda \u00e8 chiaramente quello di offrire \"esperienze e vantaggi esclusivi\" ai clienti. Il gruppo vuole partecipare alla grande avventura di NFT lanciando la sua collezione durante l'anno. Ma qual \u00e8 il concetto? Concentrandosi sulla \"coffee art and storytelling\", la creazione di questi NFT dar\u00e0 ai proprietari l'accesso a esperienze uniche e a vantaggi esclusivi. Saranno aggiunti nuovi concetti per rafforzare il senso di comunit\u00e0 di Starbucks con \"nuovi concetti come la propriet\u00e0 e i modelli di appartenenza alla comunit\u00e0 che vedrete svilupparsi nello spazio Web 3\", afferma Brady Brewer, Chief Marketing Officer di Starbucks.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Il gruppo vuole differenziarsi dagli altri marchi investendo in una blockchain \"ecosostenibile\". La blockchain Ethereum \u00e8 la pi\u00f9 comune e quella generalmente utilizzata dai marchi. Tuttavia, \u00e8 un metodo ad alta intensit\u00e0 energetica e quindi non molto responsabile e sostenibile. Per differenziarsi, Starbucks vuole investire in queste nuove tecnologie, riducendo al contempo l'impatto ambientale e l'impronta ecologica. Starbucks non ha ancora rivelato la blockchain selezionata, ma sta gi\u00e0 annunciando le sue ambizioni.\u00a0<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Da un punto di vista creativo e di ispirazione, \u00e8 probabile che l'azienda attinga ai suoi 50 anni di esistenza, al suo know-how e al suo ecosistema digitale. Il marchio si rivolge infatti a una clientela pi\u00f9 giovane, esperta di nuove tecnologie e alla ricerca di novit\u00e0. \u00c8 in fase di sviluppo anche un progetto di metaverso, non vediamo l'ora di vedere cosa succeder\u00e0!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ff999d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ff999d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b443c62 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b443c62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a0d60c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2a0d60c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Monoprix<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8ab1a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4f8ab1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">A met\u00e0 aprile, il rivenditore francese ha lanciato due collezioni esclusive NFT. Alla ricerca di nuove tendenze, Monoprix non ha esitato a lanciarsi nella realt\u00e0 aumentata e nella realt\u00e0 virtuale.<\/span><\/p><p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In collaborazione con il designer Vincent Darr\u00e9 e il pasticcere Yazid Ichemrahen, la catena offre una serie limitata dei suoi NFT per far vivere agli utenti di Internet un'esperienza unica e per far conoscere la criptoarte. In effetti, per il suo 90\u00b0 anniversario, Monoprix ha deciso di investire e sviluppare la propria presenza nelle nuove tecnologie con questo arrivo nella <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/definition-explanation-web-3-0\/\"><span style=\"font-weight: 400;\">Web 3.0.<\/span><\/a><span style=\"font-weight: 400;\"> Con le collaborazioni instaurate, l'azienda vuole democratizzare gli NFT, questi asset digitali in continuo sviluppo. A tal fine, vengono offerte spiegazioni e supporto ai clienti per guidarli e aiutarli a comprendere meglio questo nuovo universo digitale. Ferdinando Tomarchio, direttore Digital, Data e IT del gruppo, spiega che questo rilascio fa parte della svolta nell'e-commerce, della strategia omnichannel e digitale sviluppata.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-398dd3d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"398dd3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b072982 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b072982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2320a1f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"2320a1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/nft-monoprix-gateau-q3lv3nep5882olqp2o3jlha7imr03c53k62v0are6g.png\" title=\"nft-marca-monoprix\" alt=\"nft-monop\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49ca937 exad-glass-effect-no exad-sticky-section-no\" data-id=\"49ca937\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e60cbfd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e60cbfd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Sono disponibili 6 oggetti digitali: 90 copie di una torta venduta in forma digitale e 5 opere di criptoarte che si trovano in 18 copie. Yazid Ichemrahen propone \"un lavoro unico tra design, semplicit\u00e0, tradizione e modernit\u00e0\". Da parte sua, Vincent Darr\u00e9 propone una passeggiata poetica da seguire attraverso le opere realizzate. Da un punto di vista tecnico, ogni NFT viene venduto a 0,09 ETH, l'equivalente di 267 \u20ac attraverso la blockchain di Ethereum. <\/span><span style=\"font-weight: 400;\">Cos\u00ec, cogliendo queste nuove tecnologie, Monoprix offre un'esperienza immersiva unica, ideale per i pi\u00f9 curiosi, evidenziando al contempo il suo gusto per l'innovazione e la creativit\u00e0.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Nuovi marchi entrano nel mercato NFT Contattateci L'NFT e il metaverso sono tecnologie in continuo sviluppo. I marchi si stanno rendendo conto dei vantaggi dell'innovazione e dell'integrazione del Web 3.0 nella loro strategia di sviluppo. Nuovi marchi hanno recentemente sviluppato i loro NFT e stanno entrando nel mercato. 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Les <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/que-st-ce-que-le-web3\\\/les-nft-definition\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">NFT<\\\/a> et le <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/que-st-ce-que-le-web3\\\/le-metaverse\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">m\\u00e9taverse<\\\/a> sont des technologies qui ne cessent de se d\\u00e9velopper. Les marques prennent conscience de l'int\\u00e9r\\u00eat d\\u2019innover et d\\u2019int\\u00e9grer le web 3.0 \\u00e0 leur strat\\u00e9gie de d\\u00e9veloppement. De nouvelles marques ont derni\\u00e8rement d\\u00e9velopp\\u00e9 leur NFT et d\\u00e9barquent donc sur le march\\u00e9. Retour sur les nouveaut\\u00e9s NFT !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8c8288d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"401a6ad\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a0f282d\",\"elType\":\"widget\",\"settings\":{\"title\":\"Roland Garros\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e3b63ee\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le monde du sport investit dans les NFT et c\\u2019est notamment le cas de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.rolandgarros.com\\\/fr-fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Roland Garros<\\\/a>. L\\u2019objectif est de proposer aux fans une exp\\u00e9rience virtuelle et d\\u2019\\u00eatre totalement plong\\u00e9 dans le court central via une plateforme mod\\u00e9lis\\u00e9e en 3D. Nomm\\u00e9e\\u00a0 \\u201cRG Game, Seat <\\\/span><span style=\\\"font-weight: 400;\\\">&amp; Match\\u201d, le d\\u00e9veloppement de cette collection de NFT t\\u00e9moigne de la capacit\\u00e9 d\\u2019innovation de Rolland Garros. D\\u00e9j\\u00e0 pionnier dans l\\u2019organisation de comp\\u00e9titions en eTennis, l'organisation souhaite d\\u00e9velopper ses propositions notamment via la vente d'actifs num\\u00e9riques uniques. 5000 NFT vendus au prix de 200 euros l\\u2019unit\\u00e9 sont lanc\\u00e9s \\u00e0 partir du 19 mai 2022. Chaque NFT repr\\u00e9sente alors un si\\u00e8ge virtuel plac\\u00e9 dans le court virtuel Philippe-Chatrier, l'id\\u00e9al pour les fans de tennis de vivre une nouvelle exp\\u00e9rience unique !<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"19b204c\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"ea24509\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"7e23eb1\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1368a11\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"5607fe2\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"b13ef5e\",\"elType\":\"widget\",\"settings\":{\"title\":\"LVMH\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"21f1e38\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Les enseignes de luxe se mettent au Web 3.0. En investissant dans la blockchain, les NFT et le m\\u00e9taverse, les grandes marques souhaitent se positionner en tant que marque innovante. C\\u2019est notamment le cas de <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.lvmh.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">LVMH<\\\/a>. La maison fran\\u00e7aise veut proposer des exp\\u00e9riences immersives uniques \\u00e0 ses clients. Un travail sur des visites virtuelles des ateliers de maroquinerie ou alors la mise en place de d\\u00e9fil\\u00e9s num\\u00e9riques durant lesquels il sera possible d\\u2019acheter des NFT en avant-premi\\u00e8re se d\\u00e9veloppent petit \\u00e0 petit.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"70ec000\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"none\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"structure\":\"20\"},\"elements\":[{\"id\":\"8db79c8\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"680c2dc\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/nft-LVMH.png\",\"id\":19286,\"alt\":\"nft-ex\",\"source\":\"library\"},\"image_size\":\"medium_large\",\"image_custom_dimension\":{\"width\":\"700\",\"height\":\"500\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"b7e8045\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"85feaa4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400; color: #000000;\\\">Pour ses 200 ans, Louis Vuitton a d\\u00e9velopp\\u00e9 un jeu vid\\u00e9o nomm\\u00e9 \\u201cLouis : The Game\\u201d. Vivienne est le personnage principal. On peut alors le suivre dans sa vie et visualiser les moments cl\\u00e9s de sa vie. 30 objets virtuels peuvent \\u00eatre achet\\u00e9s au sein du jeu. Ces NFT sont des cartes postales revenant sur l\\u2019histoire et le pass\\u00e9 de Louis Vuitton. Elles ont \\u00e9t\\u00e9 r\\u00e9alis\\u00e9es par Beeple, un artiste num\\u00e9rique am\\u00e9ricain reconnu. Cette pr\\u00e9sence dans le nouvel univers de la marque permet ainsi de renforcer sa strat\\u00e9gie de storytelling gr\\u00e2ce \\u00e0 une exp\\u00e9rience virtuelle optimale.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align\":\"center\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"795cda8\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"0692bec\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"ba51878\",\"elType\":\"widget\",\"settings\":{\"title\":\"Starbucks \",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"569c33d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">La fameuse cha\\u00eene de caf\\u00e9s am\\u00e9ricaine <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.starbucks.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Starbucks<\\\/a> va faire son arriv\\u00e9e dans le web 3.0 avec ses propres NFT ! L\\u2019objectif de l\\u2019enseigne est clairement de proposer des \\\"exp\\u00e9riences et des avantages exclusifs\\u201d pour les clients. Le groupe souhaite faire partie de la grande aventure des NFT en lan\\u00e7ant sa collection au cours de l\\u2019ann\\u00e9e. Mais alors quel est le concept ? Tourn\\u00e9e vers \\u201cl\\u2018art du caf\\u00e9 et la narration\\\", la cr\\u00e9ation de ces NFT permettrait aux propri\\u00e9taires d\\u2019avoir acc\\u00e8s \\u00e0 des exp\\u00e9riences uniques et avantages exclusifs. De nouveaux concepts vont ainsi \\u00eatre ajout\\u00e9s afin de renforcer le sentiment d\\u2019appartenance \\u00e0 la communaut\\u00e9 Starbucks avec \\u201cde nouveaux concepts tels que la propri\\u00e9t\\u00e9 et les mod\\u00e8les d'adh\\u00e9sion communautaire que vous noyons se d\\u00e9velopper dans l'espace web 3\\u201d annonce Brady Brewer, le directeur du marketing de Starbucks.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Le groupe souhaite se diff\\u00e9rencier des autres marques notamment en investissant dans une blockchain \\\"\\u00e9cologiquement durable\\u201d. La blockchain Ethereum est la plus commune et celle g\\u00e9n\\u00e9ralement utilis\\u00e9e par les marques. Cependant, elle est relativement \\u00e9nergivore donc peu responsable et durable. Afin de se diff\\u00e9rencier, Starbucks souhaite donc investir ces nouvelles technologies tout en ayant un impact environnemental et une empreinte moindre. Starbucks n\\u2019a pas encore d\\u00e9voil\\u00e9 la blockchain s\\u00e9lectionn\\u00e9e, mais annonce d\\u00e9j\\u00e0 ses ambitions.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">D\\u2019un point de vue cr\\u00e9ation et inspiration, il y a fort \\u00e0 parier que l\\u2019entreprise s'appuiera sur ses 50 ans d\\u2019existence, de savoir-faire et son \\u00e9cosyst\\u00e8me num\\u00e9rique. En effet, la marque vise davantage une client\\u00e8le jeune adepte aux nouvelles technologies et \\u00e0 l'aff\\u00fbt des nouveaut\\u00e9s. Un projet de m\\u00e9taverse serait \\u00e9galement en d\\u00e9veloppement, on a h\\u00e2te de voir la suite !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ff999d3\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"b443c62\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"2a0d60c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Monoprix\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4f8ab1a\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">L\\u2019enseigne de distribution fran\\u00e7aise s\\u2019est lanc\\u00e9e mi-avril dans les NFT avec deux collections exclusives. A l\\u2019aff\\u00fbt des nouvelles tendances, Monoprix n\\u2019a pas h\\u00e9sit\\u00e9 \\u00e0 se lancer dans la r\\u00e9alit\\u00e9 augment\\u00e9e et la r\\u00e9alit\\u00e9 virtuelle.<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">En collaboration avec le designer Vincent Darr\\u00e9 et le p\\u00e2tissier Yazid Ichemrahen, l\\u2019enseigne propose une s\\u00e9rie limit\\u00e9e de ses NFT afin de faire vivre des exp\\u00e9riences uniques aux internautes tout en s'initiant au crypto-art. En effet, pour ses 90 ans, Monoprix a d\\u00e9cid\\u00e9 d\\u2019investir et d\\u00e9velopper sa pr\\u00e9sence sur les nouvelles technologies avec cette arriv\\u00e9e dans le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/le-web-3-0-definition\\\/\\\"><span style=\\\"font-weight: 400;\\\">Web 3.0.<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> Avec les collaborations \\u00e9tablies, l\\u2019enseigne souhaite d\\u00e9mocratiser les NFT, ces actifs num\\u00e9riques qui ne cessent de se d\\u00e9velopper. Pour cela, des explications et un accompagnement aupr\\u00e8s des clients sont propos\\u00e9s pour les guider et les aider \\u00e0 mieux comprendre ce nouvel univers digital. 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