{"id":19091,"date":"2022-05-23T07:04:00","date_gmt":"2022-05-23T07:04:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=19091"},"modified":"2023-11-09T16:45:46","modified_gmt":"2023-11-09T16:45:46","slug":"influence-purchase-filter-snapchat","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/influence-purchase-filter-snapchat\/","title":{"rendered":"In che modo la realt\u00e0 aumentata influenza gli acquisti?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19091\" class=\"elementor elementor-19091\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0468a9d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0468a9d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0185c2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f0185c2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0015f7e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0015f7e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">In che modo la realt\u00e0 aumentata di marca influenza l'utente ad acquistare?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-17f79dc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"17f79dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-57aad08 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"57aad08\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da79d53 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"da79d53\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-84d1e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"84d1e98\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8328573 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8328573\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bff6817 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"bff6817\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Per comprendere i vantaggi della realt\u00e0 aumentata per i consumatori, Snapchat ha condotto uno studio basato sulle conoscenze di specialisti della realt\u00e0 aumentata e ha poi intervistato i consumatori in Francia, Stati Uniti, Regno Unito e Arabia Saudita.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">La domanda era se la realt\u00e0 aumentata influenzasse i consumatori ad acquistare pi\u00f9 rapidamente rispetto a un'altra azione di marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9fa8930 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9fa8930\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14e9bc5 exad-glass-effect-no exad-sticky-section-no\" data-id=\"14e9bc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7244c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c7244c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'uso dell'AR \u00e8 democratizzato, la realt\u00e0 aumentata di marca sar\u00e0 presto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5aeccfb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5aeccfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb1a5fe exad-glass-effect-no exad-sticky-section-no\" data-id=\"eb1a5fe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6088261 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"6088261\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-1024x576.jpeg\" class=\"attachment-large size-large wp-image-19100\" alt=\"studio sulla realt\u00e0 aumentata di snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-1024x576.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-600x337.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-300x169.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-768x432.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque-18x10.jpeg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/etude-snapchat-realite-augmentee-de-maque.jpeg 1067w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-080c342 exad-glass-effect-no exad-sticky-section-no\" data-id=\"080c342\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77baed1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"77baed1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Come tutti sappiamo, la realt\u00e0 aumentata \u00e8 gi\u00e0 ben radicata nella nostra societ\u00e0 e questo studio lo conferma: pi\u00f9 della met\u00e0 della popolazione intervistata (persone tra i 13 e i 49 anni) l'ha gi\u00e0 utilizzata. Se consideriamo i contenuti AR offerti dai brand, un terzo delle persone ha gi\u00e0 utilizzato questo tipo di contenuti. Inoltre, se ci concentriamo solo sugli Snapchatter, 56% degli Snapchatter hanno maggiori probabilit\u00e0 di aver provato un filtro offerto da un marchio.<\/span><\/p><p><span style=\"font-weight: 400;\">Inoltre, secondo lo studio di Snapchat, questo comportamento continuer\u00e0 a crescere: 3 consumatori su 4 ritengono che la realt\u00e0 aumentata avr\u00e0 un ruolo importante nel processo di acquisto dei consumatori nei prossimi 5 anni.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b941b7d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b941b7d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac48d19 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ac48d19\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa9941d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fa9941d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La realt\u00e0 aumentata \u00e8 molto richiesta dai consumatori<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ed7df39 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed7df39\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d10cfe exad-glass-effect-no exad-sticky-section-no\" data-id=\"4d10cfe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e12cb34 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"e12cb34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-1024x576.jpeg\" class=\"attachment-large size-large wp-image-19099\" alt=\"studio-snapchat-realt\u00e0-incremento del marchio\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-1024x576.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-600x337.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-300x169.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-768x432.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque-18x10.jpeg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/snapchat-ar-marque.jpeg 1067w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78f8b44 exad-glass-effect-no exad-sticky-section-no\" data-id=\"78f8b44\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-202b9c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"202b9c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In poche parole, pi\u00f9 della met\u00e0 degli intervistati sta sviluppando un interesse per l'AR, in particolare sui social network come Snapchat e Instagram. Questo comportamento offre ai marchi l'opportunit\u00e0 di offrire contenuti diversi e di essere scoperti dai consumatori o di avvicinarsi alla loro comunit\u00e0. \u00c8 quindi essenziale che i marchi integrino la realt\u00e0 aumentata nella loro strategia di marketing.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c486e01 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c486e01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca183b8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ca183b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4070129 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"4070129\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wbeB26?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_it\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a37bb25 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a37bb25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9577e36 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9577e36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7f3ef8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f7f3ef8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La GenZ in prima linea ma non solo!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-43f02bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"43f02bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba215db exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba215db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0146791 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"0146791\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-768x432.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-19098\" alt=\"interesse per il branding in realt\u00e0 aumentata\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-768x432.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-600x337.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-300x169.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-1024x576.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat-18x10.jpeg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/generation-ar-snapchat.jpeg 1067w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6012fcc exad-glass-effect-no exad-sticky-section-no\" data-id=\"6012fcc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b6828a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b6828a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c8 vero che la Generazione Z \u00e8 quella che utilizza maggiormente la realt\u00e0 aumentata offerta dai brand. In effetti, la generazione GenZ \u00e8 quella pi\u00f9 propensa a scoprire e condividere contenuti AR. Tuttavia, anche i millennial e la Generazione X utilizzano la realt\u00e0 aumentata, ma in una forma diversa. Infatti, sono particolarmente affezionati ai contenuti di realt\u00e0 aumentata di marca e hanno una maggiore possibilit\u00e0 di acquisto dopo un'esperienza AR. \u00c8 quindi necessario creare contenuti AR adatti a queste 3 generazioni per aumentare le opportunit\u00e0 di conversione.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-54d2145 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"54d2145\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28e0839 exad-glass-effect-no exad-sticky-section-no\" data-id=\"28e0839\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b6572e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0b6572e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La realt\u00e0 aumentata di marca ha un impatto in ogni fase del percorso d'acquisto<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a7a5bd elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a7a5bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d14278 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4d14278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9a90fd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d9a90fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-768x432.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-19096\" alt=\"funnel di acquisizione con la realt\u00e0 aumentata\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-768x432.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-600x337.jpeg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-300x169.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-1024x576.jpeg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat-18x10.jpeg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/funnel-ar-snapchat.jpeg 1067w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-06e7a0d exad-glass-effect-no exad-sticky-section-no\" data-id=\"06e7a0d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e8cda5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0e8cda5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2 consumatori su 3 che utilizzano la realt\u00e0 aumentata di marca concordano sulla maggiore probabilit\u00e0 di acquistare un prodotto dopo un'esperienza AR. Inoltre, 72% affermano di essere ancora pi\u00f9 propensi dopo aver provato un prodotto di marca.<\/span><\/p><p><span style=\"font-weight: 400;\">La realt\u00e0 aumentata di marca ha quindi un impatto positivo sul percorso d'acquisto e fornisce punti di contatto altamente rilevanti dall'ispirazione all'acquisto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8c9ab28 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8c9ab28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b6bfe9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1b6bfe9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2232db6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2232db6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In sintesi, la realt\u00e0 aumentata di marca fornisce un punto di contatto con i consumatori lungo l'intero funnel di acquisizione. \u00c8 una leva potente che dovrebbe essere utilizzata subito nelle campagne di marketing per aumentare le conversioni. Gli utenti della realt\u00e0 aumentata sono numerosi e rappresentano generazioni sempre meno sensibili alla comunicazione tradizionale del marchio. Pertanto, questa tecnologia risponde a diversi obiettivi di marketing e deve essere integrata nel modo migliore per ottenere prestazioni pi\u00f9 che positive.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In che modo la realt\u00e0 aumentata di marca influenza l'acquisto degli utenti? Contattaci Per comprendere i vantaggi della realt\u00e0 aumentata di marca per i consumatori, Snapchat ha condotto uno studio basato sulle conoscenze di specialisti della realt\u00e0 aumentata e ha poi intervistato i consumatori in Francia, Stati Uniti e Regno Unito, oltre che in 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400;\\\">Nous le savons tous, la r\\u00e9alit\\u00e9 augment\\u00e9e est d\\u00e9j\\u00e0 bien ancr\\u00e9e dans notre soci\\u00e9t\\u00e9 et cette \\u00e9tude le confirme, plus de la moiti\\u00e9 de la population sond\\u00e9e (personnes entre 13 ans et 49 ans) l\\u2019ont d\\u00e9j\\u00e0 utilis\\u00e9e. 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