{"id":17094,"date":"2022-04-20T09:00:00","date_gmt":"2022-04-20T09:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=17094"},"modified":"2023-11-10T07:58:44","modified_gmt":"2023-11-10T07:58:44","slug":"marketing-influenza-brand-strategia","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/marketing-influenza-brand-strategia\/","title":{"rendered":"Influencer marketing usato dai marchi"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17094\" class=\"elementor elementor-17094\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cd7b7a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cd7b7a0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b693af3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b693af3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c68804 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5c68804\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 integrare l'influencer marketing nella tua strategia? <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-a258c69 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a258c69\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a88d6ea elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"a88d6ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2281d45 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"2281d45\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4a0cbc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"4a0cbc1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd3631e exad-glass-effect-no exad-sticky-section-no\" data-id=\"dd3631e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2f4c4c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f2f4c4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">L'influencer marketing consiste nel promuovere il tuo prodotto\/servizio facendo affidamento sulla visibilit\u00e0, notoriet\u00e0 e potere di influenza di personalit\u00e0: esperti, opinion leader, influencer, ecc. L'influencer marketing pu\u00f2 assumere diverse forme, come la presentazione del prodotto\/servizio in una storia, un post, un video, ecc. Allora perch\u00e9 implementare una strategia di influencer marketing? Ecco le 5 ragioni principali!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-96d813f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"96d813f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba22380 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba22380\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21c0081 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"21c0081\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Influencer marketing per aumentare la consapevolezza del marchio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433481b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"433481b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Il marchio di orologi <a style=\"color: #000000;\" href=\"https:\/\/www.danielwellington.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Daniel Wellington<\/a> \u00e8 un buon esempio. Infatti, \u00e8 riuscita a farsi conoscere grazie a una strategia di social media efficace e potente. Utilizzando gli influencer, il marchio d\u00e0 visibilit\u00e0 ai suoi prodotti. Infatti, gli influencer pubblicano storie e\/o post con un'immagine della marca utilizzando hashtag e offrendo un codice promozionale. Gli internauti scoprono quindi il prodotto, la marca e potenzialmente compreranno il prodotto con il codice promozionale condiviso: il modo ideale per sviluppare la propria immagine di marca!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c5ccd14 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c5ccd14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f0b6f0e exad-glass-effect-no exad-sticky-section-no\" data-id=\"f0b6f0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d88fe44 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d88fe44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"535\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-768x535.png\" class=\"attachment-medium_large size-medium_large wp-image-17108\" alt=\"info reech marketing influenza\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-768x535.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-600x418.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-300x209.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-1024x714.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK-18x12.png 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/04\/influ-reech-OK.png 1313w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-97b46fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"97b46fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5ea764 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d5ea764\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Usare gli influencer \u00e8 una vera opportunit\u00e0 per guadagnare visibilit\u00e0 e notoriet\u00e0. Infatti, presentano in modo relativamente naturale il prodotto o il servizio delle marche con cui lavorano. Gli utenti di Internet si identificano molto facilmente, si stabilisce un rapporto di vicinanza e di fiducia. L'utilizzo dell'influencer marketing permette quindi di raggiungere comunit\u00e0 numerose e impegnate. Infatti, quando viene presentato un nuovo prodotto\/servizio, gli internauti possono poi andare a scoprire di pi\u00f9 sul marchio presentato: un modo per guadagnare abbonati e acquisire nuovi lead!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e110f28 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e110f28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-056f1f6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"056f1f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0dc2b3d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"0dc2b3d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wbeB26?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_it\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d855767 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d855767\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b0200a exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b0200a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1cf568 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"c1cf568\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> 2) Migliorare il targeting per aumentare l'influenza<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3185a15 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3185a15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Una strategia di marketing si basa soprattutto sull'obiettivo. Infatti, volendo rivolgersi a tutti, i marchi finiscono per non rivolgersi a nessuno. \u00c8 quindi necessario essere precisi nel targeting per attuare una strategia coerente ed efficace. Di conseguenza, la selezione degli influenzatori \u00e8 un passo importante. \u00c8 necessario lavorare con influencer che siano coerenti con l'immagine del tuo marchio e con il tuo target principale. Gli utenti di Internet reagiranno immediatamente al prodotto presentato che corrisponde ai loro hobby, centri di interesse, ecc.\u00a0<\/span><span style=\"font-weight: 400;\">interessi e ispirazioni. Una strategia di influenza ben eseguita vi permette di affermare il vostro posizionamento e di distinguervi dalla concorrenza.\u00a0<\/span><\/span><\/p><p><span style=\"color: #000000;\">Il marchio francese di prodotti naturali per l'igiene e la bellezza <a style=\"color: #000000;\" href=\"https:\/\/www.respire.co\/\" target=\"_blank\" rel=\"noopener\">Respirare <\/a>ha collaborato con i migliori atleti, come Laure Manaudou. Con questo tipo di collaborazione la marca vuole rivolgersi agli sportivi attenti al loro consumo e all'origine del loro prodotto. Mettendo in evidenza queste collaborazioni, il marchio conduce una campagna di social media in linea con i suoi valori e l'immagine del marchio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-863a990 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"863a990\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce1d83b exad-glass-effect-no exad-sticky-section-no\" data-id=\"ce1d83b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bef0d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1bef0d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-08d4baf exad-glass-effect-no exad-sticky-section-no\" data-id=\"08d4baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b1f00 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"49b1f00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Costruire la fedelt\u00e0 dei clienti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aca2ac exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3aca2ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Il potere principale degli influencer \u00e8 la fiducia della loro comunit\u00e0 e la stretta relazione che mantengono. Grazie a questa fiducia, gli influencer sviluppano comunit\u00e0 di internauti fedeli, che ascoltano i consigli e le referenze che danno: \"92% dei consumatori si fidano degli influencer, secondo loro, \u00e8 costruito su una relazione personalizzata e credibile tra la marca, l'influencer e loro.\" <\/span><a style=\"color: #000000;\" href=\"https:\/\/blog.hubspot.fr\/marketing\/marketing-influence-chiffres#:~:text=92%20%25%20des%20consommateurs%20font%20confiance,%2C%20l'influenceur%20et%20eux.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">secondo le cifre dell'influencer marketing 2022 di Hubspot<\/span><span style=\"font-weight: 400;\">. <\/span><\/a><span style=\"font-weight: 400;\">Gli influencer appaiono quindi come veri e propri ambasciatori che permettono di conquistare e sviluppare la fedelt\u00e0 dei clienti.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e0265b2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"e0265b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f04b058 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"f04b058\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4) Aumento dell'impegno<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05e7c42 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"05e7c42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"p30\">Il successo sui social network dipende dal numero di seguaci e dal loro impegno.<\/span><span id=\"p31\">\u00a0I like, i commenti e le condivisioni sono molto importanti.<\/span><span id=\"p32\">\u00a0Infatti, permette alle marche di guadagnare visibilit\u00e0 e consapevolezza sulle reti.<\/span><span id=\"p33\">\u00a0L'influencer marketing aumenter\u00e0 questo impegno.<\/span><span id=\"p34\">\u00a0Gli influencer promuovono i marchi con cui lavorano e poi indirizzano gli utenti ai loro account.<\/span><span id=\"p35\">\u00a0Allora devi catturare la loro attenzione offrendo contenuti originali e accattivanti.<\/span><span id=\"p36\"> Gli internauti saranno curiosi di scoprire il contenuto del marchio al di l\u00e0 del prodotto\/servizio che hanno scoperto in precedenza.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8200b7b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8200b7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b4796e exad-glass-effect-no exad-sticky-section-no\" data-id=\"8b4796e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb76796 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"bb76796\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5) Creazione di contenuti originali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d23acbc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d23acbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fd37732 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd37732\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c12ac9c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"c12ac9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"188\" height=\"300\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre-188x300.png\" class=\"attachment-medium size-medium wp-image-14065\" alt=\"\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre-188x300.png 188w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre-8x12.png 8w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/12\/puma-om-filtre.png 500w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd575b3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cd575b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd82e57 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd82e57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span id=\"p40\">Una collaborazione \u00e8 un'opportunit\u00e0 per creare contenuti originali e d'impatto.<\/span><span id=\"p41\">\u00a0Gli influencer hanno idee innovative che attraggono gli utenti di Internet.<\/span><span id=\"p42\">\u00a0Quindi devi sfruttare le tue collaborazioni.<\/span><span id=\"p43\">\u00a0La cosa pi\u00f9 importante \u00e8 creare un contenuto pertinente e qualitativo che sia orientato agli utenti di Internet e che soddisfi le loro aspettative.<\/span><span id=\"p44\"><\/span><\/p><p><span id=\"p45\">I formati variabili sono molto interessanti per attirare l'attenzione degli utenti sui social network.<\/span><span id=\"p46\">\u00a0Il filtro \u00e8 diventato particolarmente popolare su Instagram.<\/span><span id=\"p47\">\u00a0Offre un'esperienza immersiva nuova e unica!<\/span><span id=\"p48\">\u00a0\u00c8 possibile promuovere un filtro in una storia, ma anche utilizzare gli influencer.<\/span><span id=\"p49\">\u00a0Poi testeranno il filtro e lo condivideranno con la loro comunit\u00e0.<\/span><span id=\"p50\">\u00a0Gli abbonati potranno quindi utilizzarlo e scoprire il marchio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-23d7982 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"23d7982\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L'influencer marketing \u00e8 quindi un asse di sviluppo interessante per le marche. Possono usarlo per guadagnare visibilit\u00e0, raffinare il loro targeting, coinvolgere e fidelizzare gli utenti di Internet, ma anche per creare contenuti originali. I filtri di realt\u00e0 aumentata sono strumenti particolarmente buoni. In effetti, proponi una strategia di influenza efficace che combina originalit\u00e0 ed esperienza utente unica. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Perch\u00e9 integrare l'influencer marketing nella vostra strategia? Contattaci L'influencer marketing consiste nel promuovere il vostro prodotto\/servizio sfruttando la visibilit\u00e0, la reputazione e il potere di influenza di figure chiave: esperti, opinion leader, influencer, ecc. L'influencer marketing pu\u00f2 assumere diverse forme, come la presentazione del vostro prodotto\/servizio in una storia, un post, [...].<\/p>","protected":false},"author":1,"featured_media":470562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-17094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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style=\\\"text-align: center;\\\"><span style=\\\"font-weight: 400;\\\">Le marketing d\\u2019influence consiste \\u00e0 faire la promotion de son produit\\\/service en s\\u2019appuyant sur la visibilit\\u00e9, notori\\u00e9t\\u00e9 et pouvoir d\\u2019influence de personnalit\\u00e9s : experts, leaders d\\u2019opinion, influenceurs\\u2026 Le marketing d\\u2019influence peut prendre diff\\u00e9rentes formes telles que la pr\\u00e9sentation du produit\\\/service en story, en post, en vid\\u00e9o\\u2026 Les conditions seront fix\\u00e9es en fonction des \\u00e9changes entre la marque et l\\u2019influenceur. Mais alors pourquoi mettre en place une strat\\u00e9gie de marketing d'influence ? Retour sur les 5 raisons principales !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"column_gap\":{\"unit\":\"px\",\"size\":0,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"96d813f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"ba22380\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"21c0081\",\"elType\":\"widget\",\"settings\":{\"title\":\"1) Le marketing d'influence pour faire conna\\u00eetre sa marque\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"433481b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\">La marque de montre <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.danielwellington.com\\\/fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Daniel Wellington<\\\/a> est un bon exemple. En effet, elle a r\\u00e9ussi \\u00e0 se faire conna\\u00eetre gr\\u00e2ce \\u00e0 une strat\\u00e9gie social media efficace et puissante. En faisant appel \\u00e0 des influenceurs, la marque donne de la visibilit\\u00e9 \\u00e0 ses produits. En effet, les influenceurs s'affichent en stories et\\\/ou posts avec une montre de la marque en utilisant des hashtags tout en proposant un code promo. Les internautes d\\u00e9couvrent alors le produit, la marque et ach\\u00e8teront potentiellement le produit avec le code promo partag\\u00e9 : l'id\\u00e9al pour d\\u00e9velopper son image de marque !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"c5ccd14\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"f0b6f0e\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d88fe44\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/influ-reech-OK.png\",\"id\":17108,\"alt\":\"info reech marketing influence\",\"source\":\"library\",\"size\":\"\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"_margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"image_custom_dimension\":{\"width\":\"700\",\"height\":\"400\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"97b46fb\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"d5ea764\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400; color: #000000;\\\">Faire appel aux influenceurs est une r\\u00e9elle opportunit\\u00e9 pour gagner en visibilit\\u00e9 et en notori\\u00e9t\\u00e9. En effet, ils pr\\u00e9sentent de fa\\u00e7on relativement naturelle le produit ou service des marques avec lesquelles ils travaillent. Les internautes s\\u2019identifient donc tr\\u00e8s facilement, une relation de proximit\\u00e9 et de confiance se met en place. Avoir recours au marketing d\\u2019influence permet donc de toucher des communaut\\u00e9s nombreuses et engag\\u00e9es. En effet, lors de la pr\\u00e9sentation d\\u2019un nouveau produit\\\/service, les internautes peuvent par la suite aller se renseigner sur la marque pr\\u00e9sent\\u00e9e : un moyen de gagner des abonn\\u00e9s et acqu\\u00e9rir de nouveaux leads !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"e110f28\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"056f1f6\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"0dc2b3d\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d855767\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"5b0200a\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"c1cf568\",\"elType\":\"widget\",\"settings\":{\"title\":\" 2) Mieux cibler pour augmenter son influence\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"3185a15\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Une strat\\u00e9gie marketing se base avant tout sur la cible. En effet, en voulant s\\u2019adresser \\u00e0 tout le monde, les marques s\\u2019adressent finalement \\u00e0 personne. Il faut donc \\u00eatre pr\\u00e9cis dans son ciblage afin de mettre en place une strat\\u00e9gie coh\\u00e9rente et efficace. Par cons\\u00e9quent, la s\\u00e9lection des influenceurs est une \\u00e9tape importante. Il est n\\u00e9cessaire de travailler avec des influenceurs en coh\\u00e9rence avec son image de marque et son c\\u0153ur de cible. Les internautes seront tout de suite r\\u00e9actifs au produit pr\\u00e9sent\\u00e9 correspondant \\u00e0 leurs loisirs, centres\\u00a0<\\\/span><span style=\\\"font-weight: 400;\\\">d\\u2019int\\u00e9r\\u00eats et inspirations. Une strat\\u00e9gie d\\u2019influence bien men\\u00e9e permet ainsi d\\u2019affirmer son positionnement et se d\\u00e9marquer de la concurrence.\\u00a0<\\\/span><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">La marque fran\\u00e7ais de soins d'hygi\\u00e8ne-beaut\\u00e9 naturel <a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.respire.co\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Respire <\\\/a>a collabor\\u00e9 avec des sportifs de haut niveau, tel que Laure Manaudou. Avec ce genre de collaboration la marque souhaite cibler des sportifs, attentifs \\u00e0 leur consommation et l'origine de leur produit. En mettant en avant ces collaborations, la marque m\\u00e8ne une campagne social media en accord avec ses valeurs et l'image de marque.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"863a990\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"ce1d83b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"1bef0d3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"08d4baf\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"49b1f00\",\"elType\":\"widget\",\"settings\":{\"title\":\"3) Fid\\u00e9liser ses clients\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"3aca2ac\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Le principal pouvoir des influenceurs est la confiance de leur communaut\\u00e9 et la relation de proximit\\u00e9 qu\\u2019ils entretiennent. Gr\\u00e2ce \\u00e0 cette confiance, les influenceurs d\\u00e9veloppent des communaut\\u00e9s d'internautes fid\\u00e8les, \\u00e0 l\\u2019\\u00e9coute des conseils et r\\u00e9f\\u00e9rences d\\u00e9livr\\u00e9s :\\u00a0 \\u201c92% des consommateurs font confiance aux influenceurs, elle se construit selon eux sur une relation personnalis\\u00e9e et cr\\u00e9dible entre la marque, l'influenceur et eux.\\u201d <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/blog.hubspot.fr\\\/marketing\\\/marketing-influence-chiffres#:~:text=92%20%25%20des%20consommateurs%20font%20confiance,%2C%20l'influenceur%20et%20eux.\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">selon les chiffres du marketing d\\u2019influence de 2022 publi\\u00e9s par Hubspot<\\\/span><span style=\\\"font-weight: 400;\\\">. <\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">Les influenceurs apparaissent donc comme de r\\u00e9els ambassadeurs permettant de conqu\\u00e9rir et fid\\u00e9liser ses clients.<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"e0265b2\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"f04b058\",\"elType\":\"widget\",\"settings\":{\"title\":\"4)  Hausse de l\\u2019engagement\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"05e7c42\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span id=\\\"p30\\\">La r\\u00e9ussite sur les r\\u00e9seaux sociaux d\\u00e9pend du nombre d\\u2019abonn\\u00e9s et de leur engagement.<\\\/span><span id=\\\"p31\\\">\\u00a0Les likes, commentaires et partages sont tr\\u00e8s importants.<\\\/span><span id=\\\"p32\\\">\\u00a0En effet, il permet aux marques de gagner en visibilit\\u00e9 et gagner en notori\\u00e9t\\u00e9 sur les r\\u00e9seaux.<\\\/span><span id=\\\"p33\\\">\\u00a0Le marketing d\\u2019influence va justement booster cet engagement.<\\\/span><span id=\\\"p34\\\">\\u00a0Les influenceurs mettent en avant les marques avec lesquelles ils travaillent, pour ensuite rediriger les internautes vers leurs comptes.<\\\/span><span id=\\\"p35\\\">\\u00a0Il faut ensuite capter leur attention en proposant un contenu original et captivant.<\\\/span><span id=\\\"p36\\\"> Les internautes seront curieux d\\u2019aller d\\u00e9couvrir le contenu de la marque au-del\\u00e0 du produit\\\/service qu\\u2019ils ont d\\u00e9couvert au pr\\u00e9alable.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8200b7b\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"8b4796e\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"bb76796\",\"elType\":\"widget\",\"settings\":{\"title\":\"5) Cr\\u00e9ation de contenu originale\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d23acbc\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"fd37732\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"c12ac9c\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/puma-om-filtre.png\",\"id\":14065,\"alt\":\"\",\"source\":\"library\"},\"image_size\":\"medium\",\"align\":\"center\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"cd575b3\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"dd82e57\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span id=\\\"p40\\\">Une collaboration est l'opportunit\\u00e9 de cr\\u00e9er du contenu original et impactant.<\\\/span><span id=\\\"p41\\\">\\u00a0Les influenceurs ont des id\\u00e9es novatrices et attrayantes pour les internautes.<\\\/span><span id=\\\"p42\\\">\\u00a0Il faut donc se servir de ses collaborations.<\\\/span><span id=\\\"p43\\\">\\u00a0Le plus important est de cr\\u00e9er un contenu pertinent et qualitatif tourn\\u00e9 vers les internautes et r\\u00e9pondant \\u00e0 leurs attentes.<\\\/span><span id=\\\"p44\\\"><\\\/span><\\\/p><p><span id=\\\"p45\\\">Varier les formats est tr\\u00e8s int\\u00e9ressant pour attirer l\\u2019attention des utilisateurs sur les r\\u00e9seaux sociaux.<\\\/span><span id=\\\"p46\\\">\\u00a0Le filtre est notamment devenu tr\\u00e8s populaire sur Instagram.<\\\/span><span id=\\\"p47\\\">\\u00a0Il propose une exp\\u00e9rience immersive nouvelle et unique !<\\\/span><span id=\\\"p48\\\">\\u00a0Il est possible de promouvoir un filtre en story, mais \\u00e9galement de faire appel \\u00e0 des influenceurs.<\\\/span><span id=\\\"p49\\\">\\u00a0Ils essayeront alors le filtre et le partageront \\u00e0 leur communaut\\u00e9.<\\\/span><span id=\\\"p50\\\">\\u00a0Les abonn\\u00e9s pourront par la suite l\\u2019utiliser et d\\u00e9couvrir la marque.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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