{"id":1706202,"date":"2023-07-07T19:23:00","date_gmt":"2023-07-07T19:23:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=1706202"},"modified":"2023-11-09T15:37:04","modified_gmt":"2023-11-09T15:37:04","slug":"marche-di-fast-food-che-utilizzano-la-realta-aumentata","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/notizie\/marche-di-fast-food-che-utilizzano-la-realta-aumentata\/","title":{"rendered":"I marchi di fast food che utilizzano la realt\u00e0 aumentata"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1706202\" class=\"elementor elementor-1706202\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">I marchi di fast food che utilizzano la realt\u00e0 aumentata\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18abf95 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18abf95\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86d5baf exad-glass-effect-no exad-sticky-section-no\" data-id=\"86d5baf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed24767 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ed24767\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La realt\u00e0 aumentata si sta sempre pi\u00f9 affermando sui social network e i marchi di fast food come KFC, Pizza Hut, McDonald's, Burger King e Subway la sfruttano per potenziare la loro strategia di marketing e renderla pi\u00f9 innovativa agli occhi dei consumatori.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">La realt\u00e0 aumentata consente alle catene di fast food di creare esperienze uniche e coinvolgenti per i propri clienti sui social network o nelle campagne pubblicitarie. In questo modo, possono differenziarsi dalla concorrenza e attirare nuovi clienti. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9613850 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9613850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">McDonald's per un'immersione di successo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41df27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d41df27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. I prodotti McDonald's nella realt\u00e0 aumentata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982938e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"982938e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">McDonald's Australia ha avviato un'iniziativa di trasparenza per i propri clienti nel 2014. Con il lancio dell'app mobile, \u00e8 stato possibile scoprire la provenienza dei prodotti che compongono un hamburger o un'insalata.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1e12f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d1e12f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e67d65 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3e67d65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2b086 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"fc2b086\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/58076137?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b13502a exad-glass-effect-no exad-sticky-section-no\" data-id=\"b13502a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56761e3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"56761e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Questa idea originale \u00e8 stata resa possibile grazie all'applicazione australiana TrackMyMacca's. Macca \u00e8 il soprannome dato dagli australiani alla catena. <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.mcdonalds.fr\/\" target=\"_blank\" rel=\"noopener\">McDonald's<\/a><\/span>. Scansionando il codice a barre su ogni scatola, i clienti potevano scoprire la provenienza dei prodotti, dando loro una vera e propria storia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adf047 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6adf047\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Realt\u00e0 aumentata in chip!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9121b55 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9121b55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3e386c exad-glass-effect-no exad-sticky-section-no\" data-id=\"a3e386c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29213e7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"29213e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/elementor\/thumbs\/McDo-World-Cup-packaging-min-q6i468h64reyyebr9zt9vbwrhf7u28tjc9ykuifre0.jpeg\" title=\"Imballaggio per la Coppa del Mondo di McDonald&#039;s\" alt=\"La realt\u00e0 aumentata di McDonald&#039;s\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cac3a44 exad-glass-effect-no exad-sticky-section-no\" data-id=\"cac3a44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24aff56 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"24aff56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In qualit\u00e0 di partner ufficiale della Coppa del Mondo 2014, McDonald's ha lanciato una campagna di marketing denominata <\/span><i><span style=\"font-weight: 400;\">Gol!<\/span><\/i><span style=\"font-weight: 400;\"> Le tradizionali scatole rosse sono state sostituite da una confezione speciale che ha richiesto l'intervento di 12 artisti. Sviluppato in collaborazione con <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.qualcomm.com\/home\" target=\"_blank\" rel=\"noopener\">Qualcomm Connected Experiences Inc<\/a><\/span>. e Trigger, gli utenti dovevano eseguire la scansione utilizzando la loro applicazione <\/span><i><span style=\"font-weight: 400;\">McDonald's Gol!<\/span><\/i><span style=\"font-weight: 400;\"> questa nuova scatola per rivelare un gioco di realt\u00e0 aumentata.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca61acd exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ca61acd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. McDonald's scommette sul monopolio della realt\u00e0 aumentata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b7736 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f5b7736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nel 2022, McDonald's lancia un gioco di Monopoli in realt\u00e0 aumentata, disponibile in tutta la Francia per 4 settimane. Il principio \u00e8 semplice: al momento dell'ordinazione, i clienti ricevono degli adesivi sulle bevande che devono poi raccogliere per partecipare al gioco. Scansionando gli adesivi con l'applicazione McDo+, possono accedere al gioco di realt\u00e0 aumentata sul loro smartphone e vincere incredibili premi. \u00c8 importante notare che gli adesivi erano vincitori di 100%, quindi i clienti potevano vincere:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">una bicicletta elettrica<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">una settimana in un g\u00eete<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">calcio balilla<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">un drone DJI Mini SE<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuffie Bose<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">10\u20ac su la redoute\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">E molti altri incredibili premi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ca9cd06 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ca9cd06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ea34d6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0ea34d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54e4cb2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"54e4cb2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wbeB26?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_it\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db91433 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db91433\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3d4143 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b3d4143\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d64a457 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d64a457\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Burger King e le sue strategie di marketing al centro della realt\u00e0 aumentata<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ad359 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"15ad359\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c8 impossibile parlare di McDonald's senza menzionare Burger King, poich\u00e9 i due rivali escogitano sempre pi\u00f9 stratagemmi per cercare di superarsi a vicenda.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4a2f7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"dc4a2f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Bruciare la concorrenza? \u00c8 facile con la realt\u00e0 aumentata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ba01b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6ba01b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3dc8e8f exad-glass-effect-no exad-sticky-section-no\" data-id=\"3dc8e8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d381125 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"d381125\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Bruler-la-concurrence-par-Burger-King-min.jpeg\" class=\"attachment-large size-large wp-image-1707367\" alt=\"Burger King trasforma in realt\u00e0 la gara di burn out\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Bruler-la-concurrence-par-Burger-King-min.jpeg 970w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Bruler-la-concurrence-par-Burger-King-min-300x169.jpeg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Bruler-la-concurrence-par-Burger-King-min-768x432.jpeg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Bruler-la-concurrence-par-Burger-King-min-18x10.jpeg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f73a12b exad-glass-effect-no exad-sticky-section-no\" data-id=\"f73a12b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a4766 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"53a4766\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Burger King si sta dando da fare per incendiare i suoi concorrenti con la realt\u00e0 aumentata. Disponibile sull'app di Burger King, un nuovo pulsante permette ai consumatori di incendiare la concorrenza. Tutto quello che dovevano fare era puntare lo smartphone verso la pubblicit\u00e0 della concorrenza e la magia della realt\u00e0 aumentata avrebbe avuto inizio. In men che non si dica, gigantesche fiamme hanno inghiottito il poster, lasciando infine il posto a quello di Burger King.  In cambio, Burger King ha offerto ai suoi utenti un buono per un Whopper gratuito.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c91ce4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2c91ce4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Disponibile solo in Brasile, questa operazione di marketing \u00e8 stata un successo! Non solo ha promosso Burger King Express, uno strumento che consente ai clienti di preordinare il proprio pasto senza fare la fila, ma ha anche dirottato la spesa pubblicitaria dei concorrenti.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dcfe27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9dcfe27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Burger King festeggia il deconfinamento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e0b4e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"18e0b4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c8 stato odiato da tutti, ma soprattutto dalle catene di fast food: lo chiamiamo contenimento! Per rimediare al buco di bilancio che ha lasciato, Burger King ha ideato un quiz con filtro in realt\u00e0 aumentata su Instagram. Gli utenti potevano cos\u00ec scoprire in anticipo quale fosse l'hamburger pi\u00f9 adatto a loro.<\/span><\/p><p><span style=\"font-weight: 400;\">Per testare il filtro, i follower dell'account Instagram di Burger King Belgio potranno usufruire del quiz sul filtro disponibile sull'account. L'obiettivo? Tenere il passo con le ultime tendenze su Instagram aggiungendo un filtro a quiz al proprio profilo. Long Fish, Whopper, Double Whopper o Double Steakhouse, tutti gli hamburger sono stati riuniti in questo filtro per far salivare gli utenti. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62a4f52 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"62a4f52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0297e58 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0297e58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c499bf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9c499bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Subway: una campagna digitale su pi\u00f9 fronti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b005b8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4b005b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Un filtro di realt\u00e0 aumentata per Subway<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e3ac8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b3e3ac8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Per celebrare il suo 20\u00b0 anniversario, Subway France ha lanciato un filtro di realt\u00e0 aumentata su Instagram. L'obiettivo era vincere un buono sconto valido su Deliveroo per il prossimo ordine da Subway. Per promuovere questo filtro e avvicinarsi alla generazione Z, Subway ha indetto anche un concorso che incoraggiava gli utenti a giocare con il filtro e a postarlo sui social network.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c188833 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c188833\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1730cd3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1730cd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c1f5b8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"3c1f5b8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/605672517?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-85247b5 exad-glass-effect-no exad-sticky-section-no\" data-id=\"85247b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7728e19 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7728e19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prodotto dalla nostra agenzia, il <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/caso-d-uso-subway\/\">Filtro gioco AR di Subway<\/a><\/span> \u00e8 stato un grande successo, con oltre 230.000 visualizzazioni e 15.200 condivisioni su Instagram. \u00c8 stata una vera e propria manna per la catena di fast food, che sperava di rivitalizzare la propria strategia digitale e di attirare un pubblico pi\u00f9 giovane. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d8fe39 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0d8fe39\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Subway lancia un gioco in realt\u00e0 aumentata con Braaxe<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e17048e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e17048e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45f8178 exad-glass-effect-no exad-sticky-section-no\" data-id=\"45f8178\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1f52c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-video\" data-id=\"f1f52c8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/2_5jAbn2o1c&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2748c33 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2748c33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a33c797 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a33c797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nel 2018, Subway lancia un nuovissimo panino gourmet con carne alla brace. Per promuoverlo sui social network, la catena di panini si \u00e8 rivolta all'agenzia pubblicitaria Braaxe. Comprendendo l'alta posta in gioco dietro questa campagna, Braaxe ha ideato un gioco di realt\u00e0 aumentata che consente agli utenti di diventare lo chef della griglia e di cucinare la carne attraverso lo schermo. Questo divertente gioco di realt\u00e0 aumentata era disponibile su FaceBook, dove i migliori chef virtuali potevano vincere una Nintendo Switch, un libro di ricette o un kit da barbecue!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-c4edadb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c4edadb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2bff7b exad-glass-effect-no exad-sticky-section-no\" data-id=\"f2bff7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79aa7a9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"79aa7a9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le scatole della pizza di Pizza Hut prendono vita!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-857fd37 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"857fd37\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1358bac exad-glass-effect-no exad-sticky-section-no\" data-id=\"1358bac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce8a2a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"ce8a2a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Pizza Hut e Bosh, una campagna immersiva che utilizza la realt\u00e0 aumentata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f739ba8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f739ba8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il marchio americano Pizza Hut sta lanciando una <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/notizie\/pizza-hut-and-bosh-an-une-unexpected-partnership\/\">una collaborazione senza precedenti con il rapper francese Bosh<\/a><\/span>. La campagna, ideata da <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.socialy.fr\/\" target=\"_blank\" rel=\"noopener\">Sp\u00f6ka<\/a><\/span>La prima scatola di pizza al mondo, la scatola di pizza Bosh, ha offerto un'esperienza immersiva di realt\u00e0 aumentata a tutti gli utenti che hanno scansionato il codice QR su ogni scatola di pizza. Una volta scansionato, il rapper Bosh \u00e8 apparso in realt\u00e0 aumentata sullo schermo dello smartphone, eseguendo il brano Gringa dal suo ultimo album. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9527754 exad-glass-effect-no exad-sticky-section-no\" data-id=\"9527754\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8326203 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8326203\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Giochi di realt\u00e0 aumentata sui cartoni della pizza<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98612b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e98612b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sempre con i cartoni della pizza, nel 2021 il marchio americano ha offerto una variante del gioco Pac-Man in realt\u00e0 aumentata. Disponibile in edizione limitata, bastava scansionare il codice QR sulla scatola per accedere al gioco e avere la possibilit\u00e0 di vincere un cabinet di dispositivi Arcade1Up Pac-Person.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-254a535 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"254a535\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dda8a27 exad-glass-effect-no exad-sticky-section-no\" data-id=\"dda8a27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-981d78c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"981d78c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">KFC: filtri di realt\u00e0 aumentata su Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cbf7eb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1cbf7eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Nuova capsula di abbigliamento KFC in realt\u00e0 aumentata<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8b91d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"6d8b91d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una nuova collezione significa una nuova campagna di marketing! Nell'ottobre 2022, KFC ha lanciato la sua prima capsule collection di abbigliamento. Per promuovere la collezione sui social network, KFC sta lanciando la propria campagna <\/span><i><span style=\"font-weight: 400;\">Le origini di KFC <\/span><\/i><span style=\"font-weight: 400;\">sui social network utilizzando la realt\u00e0 aumentata di Snapchat. Il filtro ha permesso agli Snapchatter e ai fan del marchio di provare virtualmente gli outfit in anteprima, comodamente da casa e con il proprio smartphone. Sono stati proposti due outfit in realt\u00e0 aumentata: un bomber rosso acceso e una camicia da baseball con un bob. Come si pu\u00f2 vedere, KFC ha fatto tutto il possibile per immergere gli utenti nel suo mondo e aumentare il suo profilo sui social network.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9e7b5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3a9e7b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Promozione del Cheeseburger di KFC su Snapchat<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-35f10e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"35f10e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-351944d exad-glass-effect-no exad-sticky-section-no\" data-id=\"351944d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-714f86e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"714f86e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<\/script>\n<div class=\"usecasecasto-exemple\">\n\n<iframe id=\"projectplayer\" src=\"https:\/\/player.vimeo.com\/video\/824085459?api=1&background=1&autoplay=1&loop=1\"><\/iframe>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4468a80 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4468a80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d040fdc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d040fdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lanciato da KFC France su Snapchat, questo filtro di realt\u00e0 aumentata consente agli utenti di promuovere il primo Cheeseburger di KFC. Una volta lanciato il filtro, inizia un conto alla rovescia che chiede all'utente di dire \"\".<\/span><i><span style=\"font-weight: 400;\">Cheeeese<\/span><\/i><span style=\"font-weight: 400;\">\". Una foto ricordo dell'utente con il suo sorriso migliore viene scattata alla fine del video con la frase: \"<\/span><i><span style=\"font-weight: 400;\">Smile, il 1\u00b0 Cheeseburger di KFC \u00e8 gi\u00e0 disponibile<\/span><\/i><span style=\"font-weight: 400;\">\".<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>I marchi di fast food che utilizzano la realt\u00e0 aumentata Contattateci La realt\u00e0 aumentata si sta diffondendo sempre di pi\u00f9 sui social network e i marchi di fast food come KFC, Pizza Hut, McDonald's, Burger King e Subway la sfruttano per potenziare la loro strategia di marketing e renderla pi\u00f9 innovativa agli occhi dei [...].<\/p>","protected":false},"author":5,"featured_media":1709113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1706202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe title=\"LACMA \u00d7 Snapchat: Monumental Perspectives | No Finish Line by Glenn Kaino\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Sejo5qMu6IY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_218af4a3dee8d3451730883eb225f792":"","_oembed_227c3f890c3864d9e6a1fdb10c66e97c":"","_oembed_2329a75ed2dc161617cfdc5959b195ae":"","_oembed_235c9b334844555bcb20b31adb6871a6":"","_oembed_24f7a3d176998f500bdd06576764c72e":"<iframe title=\"Pizza Hut brings arcade game Pac Man to life on a pizza box\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5k6D5FSjusc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_2aad5e6ac3626f9bbb9d60c3de6a95a4":"","_oembed_2ba49e38fdc949074d9f6a97c523cc9d":"","_oembed_3c7859dc85d46600880635f919400b9a":"<iframe title=\"WebXR Experiments: AR and VR made for the web\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ttDyimAk88Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_4749525b170905627f44a7746f1a7d88":"","_oembed_4c54929ac1b6592d72828757d5e5893a":"","_oembed_4cbe0206028ed558fb333da0be36a8c8":"","_oembed_505358fd5e0933f205f561274e3414fc":"","_oembed_54c55e3f542c47da742c732515998a4e":"","_oembed_556bd7b3003c86d4faaf776a957c08c8":"","_oembed_557e9459c07e1f477386c64f74a05439":"","_oembed_5625aa6f7c33da95707e65126528ccf7":"<iframe title=\"PatchWorld par PatchXR - cr\u00e9ez de la musique en VR !\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/JfPTrPN0UgQ?start=1&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_59ca591c7658e934a2236f4b5b52ccea":"<iframe title=\"Google d\u00e9ploie ses armes dans le secteur de la r\u00e9alit\u00e9 augment\u00e9e\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/F_C_DgLNkhE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_6221688a397b060677337ecd31aebfe3":"","_oembed_63ca3a25b1e145444b553c317c007240":"","_oembed_64bf16e4f6088d5fb5447a248f11b897":"","_oembed_68855bf9ba91f5e92ed99a78c5bd9086":"<iframe title=\"Stranger Things World Lens\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QehwOg6n3JQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_68b6da5c9dc987d55f82c701b2160a59":"","_oembed_6b04b8c3dc3b34b46af3571d3c559540":"","_oembed_6e60995708a5f446c98b0db0c0410378":"","_oembed_72a4eb3f6e89b9f56e22e43c217c54b7":"","_oembed_72a8f9c47c7c0682dd529b459bd759e5":"","_oembed_73b51e78e5e5eaec4e11d15bf8dcd4f7":"","_oembed_7bb0363f1d330f8850cf2e3c7b970bd5":"<iframe title=\"Pepsi Max&#039;s Bus Shelter commercial explained - Click - BBC News\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/V5bC4hnrPkg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_8099de3d4816802901a2797670ce202e":"<iframe title=\"Pizza Hut x Bosh\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/O2zNjoQ7OI0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_825c9c57fa13dc74a679c976e65db211":"","_oembed_826e90979c1e30ab645ec16ebf3c17fc":"","_oembed_85e23c5fb9186a34e2e6e56a576ac3d4":"","_oembed_8780b6ae78841c839dece01a258eff85":"","_oembed_87e8fcc1ecb4cd6a60c9acf7e01e7180":"","_oembed_891d1b8607a44861ac79a8bcec7dfa73":"","_oembed_8b9077ba7aa5ef97e09ba2afc7f8b341":"","_oembed_8e1178d62ca7f5ffc7aefd977c257ab8":"<iframe title=\"Discours arriv\u00e9e Alexandre Bompard Metavers\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mVI9b9JfOKo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_94b96c931893774c218d36c22fc258a5":"<iframe title=\"Lay\u2019s\u00ae a le plaisir de te pr\u00e9senter la Crispy Puffer Jacket!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FXSuTbGhBBo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_9c6953b2c7b13e7488be524fde1e07b6":"","_oembed_9d3a251c645b0f546739b1f7fd886c86":"","_oembed_9db10ec3423e2719b773ef814cc826fc":"<iframe title=\"Project Cambria Preview - Mixed Reality with Presence Platform\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/tgJ7m0Phd64?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_9ff4c278e518a3598aa51364d3df35ad":"<iframe title=\"Tuto r\u00e9alit\u00e9 augment\u00e9e Catalogue Jou\u00e9Club 2019\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Rhhp2RJtkAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_ab55bc51dbc59be9d73f934f0a91b6bb":"","_oembed_abe20c78dcc3e710669efcad23bf1d11":"","_oembed_b08d32d25fdaa3857089f0d62e1544f1":"","_oembed_b390d29659ce26650caeacc0a081e2ac":"","_oembed_ba442c0c7b4e8b29fa2e268cc62dfc63":"","_oembed_be3b6715c1140bbd5ca0f2fbe01a82be":"<iframe title=\"One of the most innovative Augmented Reality ADs - &quot;Burn That Ad&quot; by Burger King\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nGU3Z-1zwDM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_bead4a1599fb92348098d41772cfd2e9":"","_oembed_c798e4759b1269b9726a5635bdcfd294":"","_oembed_cdee5d2ccb4b72861f40bf7b0a49c787":"","_oembed_d381323909fc29f061b0130598655411":"","_oembed_d7cfdf1430463c01fb54d5a276b84677":"","_oembed_db145f92fc9f05142cdad6ba531e86f0":"","_oembed_dc7020fa6b2f70279eabdfbd4b626536":"","_oembed_dda6f56c64ca226dc719a923801b428d":"","_oembed_de49de54ba49959fd59cdf9011a6f340":"","_oembed_e2ba93bcd434ed874979ce94ac92bd10":"","_oembed_f29eeae3da2c475ef69933d1be546969":"<iframe title=\"Pr\u00e9parez des sandwichs Subway en r\u00e9alit\u00e9 virtuelle\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/2_5jAbn2o1c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>","_oembed_f42901a5f1106e86bcf7a11959ec43c6":"","_oembed_f489b75b257c506d64da24977bcd9182":"<iframe title=\"Introducing Local Lenses | Snap Partner Summit 2020\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/4jA1RM5_WMc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_f4c1a833ac9e5899589977fdb6f5bf2a":"","_oembed_f4de8ede679f4a4c1db630d80dfcc9cd":"","_oembed_f5a7f7b518d49d1574843ae66b002314":"","_oembed_fab9b9c3e902a194f6696181a17da817":"","_oembed_fc7eff42093b9cb936bc0e475f7d078c":"<iframe title=\"WebXR Experiments: AR and VR made for the web\" width=\"238\" height=\"134\" src=\"https:\/\/www.youtube.com\/embed\/ttDyimAk88Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>","_oembed_ff4208306ebf7fbc9b89fc89854ba0bd":"","_oembed_time_03d885375ad6453f1fe115961a86cc4a":"","_oembed_time_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_time_064a0419bb564377dbdb3201f568c408":"","_oembed_time_0d357a831bfcea92be3b5565c083b836":"","_oembed_time_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_time_19080feaefc74a1cbc2e299463544704":"","_oembed_time_1b36688543d4d62a4a94550f822b61eb":"","_oembed_time_1b8bc1db4b0141814d3e2b44b387643d":"1619010015","_oembed_time_1c4190c0745b43368d1b37b47c8cf275":"","_oembed_time_1d1cca0e0d0c23910a827c3da7a3df82":"","_oembed_time_1fe28654d69bfdf11db92e669c9d66c5":"","_oembed_time_218af4a3dee8d3451730883eb225f792":"","_oembed_time_227c3f890c3864d9e6a1fdb10c66e97c":"","_oembed_time_2329a75ed2dc161617cfdc5959b195ae":"","_oembed_time_235c9b334844555bcb20b31adb6871a6":"","_oembed_time_24f7a3d176998f500bdd06576764c72e":"1640943186","_oembed_time_2aad5e6ac3626f9bbb9d60c3de6a95a4":"","_oembed_time_2ba49e38fdc949074d9f6a97c523cc9d":"","_oembed_time_3c7859dc85d46600880635f919400b9a":"1618474938","_oembed_time_4749525b170905627f44a7746f1a7d88":"","_oembed_time_4c54929ac1b6592d72828757d5e5893a":"","_oembed_time_4cbe0206028ed558fb333da0be36a8c8":"","_oembed_time_54c55e3f542c47da742c732515998a4e":"","_oembed_time_556bd7b3003c86d4faaf776a957c08c8":"","_oembed_time_557e9459c07e1f477386c64f74a05439":"","_oembed_time_5625aa6f7c33da95707e65126528ccf7":"1657550179","_oembed_time_59ca591c7658e934a2236f4b5b52ccea":"1618576978","_oembed_time_6221688a397b060677337ecd31aebfe3":"","_oembed_time_63ca3a25b1e145444b553c317c007240":"","_oembed_time_64bf16e4f6088d5fb5447a248f11b897":"","_oembed_time_68855bf9ba91f5e92ed99a78c5bd9086":"1640943186","_oembed_time_68b6da5c9dc987d55f82c701b2160a59":"","_oembed_time_6b04b8c3dc3b34b46af3571d3c559540":"","_oembed_time_6e60995708a5f446c98b0db0c0410378":"","_oembed_time_72a4eb3f6e89b9f56e22e43c217c54b7":"","_oembed_time_72a8f9c47c7c0682dd529b459bd759e5":"","_oembed_time_73b51e78e5e5eaec4e11d15bf8dcd4f7":"","_oembed_time_7bb0363f1d330f8850cf2e3c7b970bd5":"1640943186","_oembed_time_8099de3d4816802901a2797670ce202e":"1641458965","_oembed_time_825c9c57fa13dc74a679c976e65db211":"","_oembed_time_826e90979c1e30ab645ec16ebf3c17fc":"","_oembed_time_85e23c5fb9186a34e2e6e56a576ac3d4":"","_oembed_time_8780b6ae78841c839dece01a258eff85":"","_oembed_time_87e8fcc1ecb4cd6a60c9acf7e01e7180":"","_oembed_time_891d1b8607a44861ac79a8bcec7dfa73":"","_oembed_time_8b9077ba7aa5ef97e09ba2afc7f8b341":"","_oembed_time_8e1178d62ca7f5ffc7aefd977c257ab8":"1658314053","_oembed_time_94b96c931893774c218d36c22fc258a5":"1643706842","_oembed_time_9c6953b2c7b13e7488be524fde1e07b6":"","_oembed_time_9d3a251c645b0f546739b1f7fd886c86":"","_oembed_time_9db10ec3423e2719b773ef814cc826fc":"1653396349","_oembed_time_9ff4c278e518a3598aa51364d3df35ad":"1617178289","_oembed_time_ab55bc51dbc59be9d73f934f0a91b6bb":"","_oembed_time_abe20c78dcc3e710669efcad23bf1d11":"","_oembed_time_b08d32d25fdaa3857089f0d62e1544f1":"","_oembed_time_b390d29659ce26650caeacc0a081e2ac":"","_oembed_time_ba442c0c7b4e8b29fa2e268cc62dfc63":"","_oembed_time_be3b6715c1140bbd5ca0f2fbe01a82be":"1640943186","_oembed_time_bead4a1599fb92348098d41772cfd2e9":"","_oembed_time_c798e4759b1269b9726a5635bdcfd294":"","_oembed_time_cdee5d2ccb4b72861f40bf7b0a49c787":"","_oembed_time_d381323909fc29f061b0130598655411":"","_oembed_time_d7cfdf1430463c01fb54d5a276b84677":"","_oembed_time_db145f92fc9f05142cdad6ba531e86f0":"","_oembed_time_dc7020fa6b2f70279eabdfbd4b626536":"","_oembed_time_dda6f56c64ca226dc719a923801b428d":"","_oembed_time_de49de54ba49959fd59cdf9011a6f340":"","_oembed_time_e2ba93bcd434ed874979ce94ac92bd10":"","_oembed_time_f29eeae3da2c475ef69933d1be546969":"1683292283","_oembed_time_f42901a5f1106e86bcf7a11959ec43c6":"","_oembed_time_f489b75b257c506d64da24977bcd9182":"1618395666","_oembed_time_f4c1a833ac9e5899589977fdb6f5bf2a":"","_oembed_time_f5a7f7b518d49d1574843ae66b002314":"","_oembed_time_fab9b9c3e902a194f6696181a17da817":"","_oembed_time_fc7eff42093b9cb936bc0e475f7d078c":"1618474896","_oembed_time_ff4208306ebf7fbc9b89fc89854ba0bd":"","_pingme":null,"_seopress_robots_primary_cat":"none","_wp_desired_post_slug":"","article-20650-author":"author_name","article-20650-author-fieldtype":"global-field","article-20650-author-url":"author_url","article-20650-author-url-fieldtype":"global-field","article-20650-description":"post_excerpt","article-20650-description-fieldtype":"global-field","article-20650-image":"featured_img","article-20650-image-fieldtype":"global-field","article-20650-main-entity":"post_permalink","article-20650-main-entity-fieldtype":"global-field","article-20650-modified-date":"post_modified","article-20650-modified-date-fieldtype":"global-field","article-20650-name":"post_title","article-20650-name-fieldtype":"global-field","article-20650-orgnization-name":"blogname","article-20650-orgnization-name-fieldtype":"global-field","article-20650-published-date":"post_date","article-20650-published-date-fieldtype":"global-field","article-20650-schema-type":"BlogPosting","article-20650-schema-type-fieldtype":"global-field","article-20650-site-logo":"site_logo","article-20650-site-logo-fieldtype":"global-field","enclosure":"","how-to-24049-description":"","how-to-24049-description-fieldtype":"","how-to-24049-name":"","how-to-24049-name-fieldtype":"","how-to-24049-steps":"","how-to-24049-steps-fieldtype":"","how-to-24049-supply":"","how-to-24049-supply-fieldtype":"","how-to-24049-tool":"","how-to-24049-tool-fieldtype":"","how-to-24049-total-time":"","how-to-24049-total-time-fieldtype":"","how-to-24738-description":"","how-to-24738-description-fieldtype":"","how-to-24738-name":"","how-to-24738-name-fieldtype":"","how-to-24738-steps":"","how-to-24738-steps-fieldtype":"","how-to-24738-supply":"","how-to-24738-supply-fieldtype":"","how-to-24738-tool":"","how-to-24738-tool-fieldtype":"","how-to-24738-total-time":"","how-to-24738-total-time-fieldtype":"","product-24044-avail":"","product-24044-avail-fieldtype":"","product-24044-brand-name":"","product-24044-brand-name-fieldtype":"","product-24044-currency":"","product-24044-currency-fieldtype":"","product-24044-description":"","product-24044-description-fieldtype":"","product-24044-image":"","product-24044-image-fieldtype":"","product-24044-mpn":"","product-24044-mpn-fieldtype":"","product-24044-name":"","product-24044-name-fieldtype":"","product-24044-price":"","product-24044-price-fieldtype":"","product-24044-price-valid-until":"","product-24044-price-valid-until-fieldtype":"","product-24044-product-review":"","product-24044-product-review-fieldtype":"","product-24044-rating":"","product-24044-rating-fieldtype":"","product-24044-review-count":"","product-24044-review-count-fieldtype":"","product-24044-sku":"","product-24044-sku-fieldtype":"","product-24044-url":"","product-24044-url-fieldtype":"","rank_math_description":"D\u00e9couvrez 5 \u00e9tapes pour cr\u00e9er un filtre Snapchat gr\u00e2ce au logiciel Lens Studio ! ","rank_math_focus_keyword":"cr\u00e9er un filtre Snapchat,lens studio","rank_math_internal_links_processed":"1","rank_math_pillar_content":"","rank_math_primary_category":"37","rank_math_seo_score":"80","rank_math_title":"5 \u00e9tapes pour cr\u00e9er un filtre Snapchat","saswp_article_image_20412_detail":"","saswp_article_organization_logo_20412_detail":"","saswp_modify_this_schema_20412":"","_backorders":null,"_crosssell_ids":null,"_download_expiry":null,"_download_limit":null,"_downloadable":null,"_manage_stock":null,"_price":null,"_product_version":null,"_regular_price":null,"_sold_individually":null,"_stock":null,"_stock_status":null,"_tax_class":null,"_tax_status":null,"_virtual":null,"_wc_average_rating":null,"_wc_review_count":null,"_wsform_woocommerce_meta_data":null,"total_sales":null,"data_group_array":null,"saswp_article_author_description_20412":null,"saswp_article_author_name_20412":null,"saswp_article_author_type_20412":null,"saswp_article_author_url_20412":null,"saswp_article_body_20412":null,"saswp_article_date_modified_20412":null,"saswp_article_date_published_20412":null,"saswp_article_description_20412":null,"saswp_article_editor_name_20412":null,"saswp_article_headline_20412":null,"saswp_article_image_20412":null,"saswp_article_inlanguage_20412":null,"saswp_article_keywords_20412":null,"saswp_article_main_entity_of_page_20412":null,"saswp_article_organization_logo_20412":null,"saswp_article_organization_name_20412":null,"saswp_article_section_20412":null,"saswp_article_url_20412":null,"saswp_attached_collection":null,"saswp_attahced_reviews":null,"saswp_business_type":null,"saswp_custom_meta_field":null,"saswp_enable_itemlist_schema":null,"saswp_enable_speakable_schema":null,"saswp_event_type":null,"saswp_fixed_image":null,"saswp_fixed_text":null,"saswp_item_list_custom":null,"saswp_item_list_tags":null,"saswp_itemlist_item_type":null,"saswp_meta_list_val":null,"saswp_review_item_reviewed_20412":null,"saswp_taxonomy_term":null,"schema_options":null,"schema_type":null,"_schema_article_type":null,"_schema_categories":null,"_schema_post_types":null,"_schema_type":null,"data":null,"user_id":null,"user_ip":null,"user_login":null,"_billing_address_1":null,"_billing_address_2":null,"_billing_address_index":null,"_billing_city":null,"_billing_company":null,"_billing_country":null,"_billing_email":null,"_billing_first_name":null,"_billing_last_name":null,"_billing_phone":null,"_billing_postcode":null,"_cart_hash":null,"_completed_date":null,"_created_via":null,"_customer_ip_address":null,"_customer_user":null,"_customer_user_agent":null,"_date_completed":null,"_date_paid":null,"_download_permissions_granted":null,"_new_order_email_sent":null,"_order_key":null,"_order_stock_reduced":null,"_paid_date":null,"_payment_method":null,"_payment_method_title":null,"_recorded_coupon_usage_counts":null,"_recorded_sales":null,"_shipping_address_index":null,"_stripe_charge_captured":null,"_stripe_currency":null,"_stripe_customer_id":null,"_stripe_fee":null,"_stripe_intent_id":null,"_stripe_net":null,"_stripe_refund_id":null,"_stripe_source_id":null,"_transaction_id":null,"_xlwcty_thankyou_page":null,"is_vat_exempt":null,"trp_language":null,"_refund_amount":null,"_refund_reason":null,"_refunded_by":null,"_refunded_payment":null,"_wpcode_auto_insert":null,"_wpcode_auto_insert_number":null,"_wpcode_conditional_logic":null,"_wpcode_conditional_logic_enabled":null,"_wpcode_library_id":null,"_wpcode_library_version":null,"_wpcode_location_extra":null,"_wpcode_note":null,"_wpcode_priority":null,"_xlwcty_additional_info_border_color":null,"_xlwcty_additional_info_border_style":null,"_xlwcty_additional_info_border_width":null,"_xlwcty_additional_info_component_bg":null,"_xlwcty_additional_info_enable":null,"_xlwcty_builder_layout":null,"_xlwcty_builder_template":null,"_xlwcty_chosen_order_preview":null,"_xlwcty_customer_information_after_customer_information_desc_alignment":null,"_xlwcty_customer_information_after_heading_desc_alignment":null,"_xlwcty_customer_information_border_color":null,"_xlwcty_customer_information_border_style":null,"_xlwcty_customer_information_border_width":null,"_xlwcty_customer_information_component_bg":null,"_xlwcty_customer_information_enable":null,"_xlwcty_customer_information_heading":null,"_xlwcty_customer_information_heading_alignment":null,"_xlwcty_customer_information_heading_font_size":null,"_xlwcty_customer_information_layout":null,"_xlwcty_customer_information_show_billing":null,"_xlwcty_customer_information_show_shipping":null,"_xlwcty_google_map_address":null,"_xlwcty_google_map_border_color":null,"_xlwcty_google_map_border_style":null,"_xlwcty_google_map_border_width":null,"_xlwcty_google_map_built_in_icon":null,"_xlwcty_google_map_component_bg":null,"_xlwcty_google_map_desc_alignment":null,"_xlwcty_google_map_enable":null,"_xlwcty_google_map_heading_alignment":null,"_xlwcty_google_map_heading_font_size":null,"_xlwcty_google_map_icon":null,"_xlwcty_google_map_marker_text":null,"_xlwcty_google_map_style":null,"_xlwcty_google_map_zoom_level":null,"_xlwcty_image_border_color_1":null,"_xlwcty_image_border_style_1":null,"_xlwcty_image_border_width_1":null,"_xlwcty_image_btn_bg_color_1":null,"_xlwcty_image_btn_color_1":null,"_xlwcty_image_btn_font_size_1":null,"_xlwcty_image_btn_link_1":null,"_xlwcty_image_btn_text_1":null,"_xlwcty_image_component_bg_1":null,"_xlwcty_image_desc_alignment_1":null,"_xlwcty_image_enable_1":null,"_xlwcty_image_heading_alignment_1":null,"_xlwcty_image_heading_font_size_1":null,"_xlwcty_image_img_cont_ratio_1":null,"_xlwcty_image_img_l_link_1":null,"_xlwcty_image_img_r_link_1":null,"_xlwcty_image_layout_1":null,"_xlwcty_image_show_btn_1":null,"_xlwcty_is_default":null,"_xlwcty_menu_order":null,"_xlwcty_order_built_in":null,"_xlwcty_order_built_in_color":null,"_xlwcty_order_details_after_heading_desc_alignment":null,"_xlwcty_order_details_below_order_table_desc_alignment":null,"_xlwcty_order_details_border_color":null,"_xlwcty_order_details_border_style":null,"_xlwcty_order_details_border_width":null,"_xlwcty_order_details_component_bg":null,"_xlwcty_order_details_display_images":null,"_xlwcty_order_details_downloads":null,"_xlwcty_order_details_enable":null,"_xlwcty_order_details_heading":null,"_xlwcty_order_details_heading_alignment":null,"_xlwcty_order_details_heading_font_size":null,"_xlwcty_order_details_layout":null,"_xlwcty_order_enable":null,"_xlwcty_order_heading1":null,"_xlwcty_order_heading1_color":null,"_xlwcty_order_heading1_font_size":null,"_xlwcty_order_heading2":null,"_xlwcty_order_heading2_color":null,"_xlwcty_order_heading2_font_size":null,"_xlwcty_order_icon":null,"_xlwcty_simple_text_alignment_1":null,"_xlwcty_simple_text_border_color_1":null,"_xlwcty_simple_text_border_style_1":null,"_xlwcty_simple_text_border_width_1":null,"_xlwcty_simple_text_component_bg_1":null,"_xlwcty_simple_text_enable_1":null,"_xlwcty_simple_text_heading_alignment_1":null,"_xlwcty_simple_text_heading_font_size_1":null,"_xlwcty_simple_text_text_1":null,"_xlwcty_text_border_color_1":null,"_xlwcty_text_border_style_1":null,"_xlwcty_text_border_width_1":null,"_xlwcty_text_component_bg_1":null,"_xlwcty_text_enable_1":null,"_xlwcty_text_heading_alignment_1":null,"_xlwcty_text_heading_font_size_1":null,"_xlwcty_video_border_color_1":null,"_xlwcty_video_border_style_1":null,"_xlwcty_video_border_width_1":null,"_xlwcty_video_btn_bg_color_1":null,"_xlwcty_video_btn_color_1":null,"_xlwcty_video_btn_font_size_1":null,"_xlwcty_video_btn_link_1":null,"_xlwcty_video_btn_text_1":null,"_xlwcty_video_component_bg_1":null,"_xlwcty_video_desc_alignment_1":null,"_xlwcty_video_enable_1":null,"_xlwcty_video_heading_alignment_1":null,"_xlwcty_video_heading_font_size_1":null,"_xlwcty_video_show_btn_1":null,"_xlwcty_video_src_1":null,"xlwcty_rule":null,"_email_backgroundColor_settings":null,"_email_title_billing":null,"_email_title_shipping":null,"_yaymail_elements":null,"_yaymail_email_backgroundColor_settings":null,"_yaymail_email_order_item_download_title":null,"_yaymail_email_order_item_title":null,"_yaymail_email_textLinkColor_settings":null,"_yaymail_status":null,"_yaymail_template":null,"_edit_last":"15","_edit_lock":"1699544204:3","_trp_automatically_translated_slug_it_IT":"","_wp_old_slug":"snap-camera-twitch","ekit_post_views_count":"544","__elementor_forms_snapshot":null,"_aioseo_description":"D\u00e9couvrez les principales cha\u00eenes de restauration rapide ayant eu recours \u00e0 la r\u00e9alit\u00e9 augment\u00e9e dans leurs campagnes strat\u00e9giques","_aioseo_keywords":"","_aioseo_og_article_section":"","_aioseo_og_article_tags":"","_aioseo_og_description":"","_aioseo_og_title":"","_aioseo_title":"Fast-food et r\u00e9alit\u00e9 augment\u00e9e : une savoureuse histoire","_aioseo_twitter_description":"","_aioseo_twitter_title":"","_bsf_item_review_type":"none","_bsf_post_type":"0","_cmplz_scanned_post":"1","_elementor_controls_usage":{"heading":{"count":17,"control_percent":3,"controls":{"content":{"section_title":{"title":17,"header_size":12}},"style":{"section_title_style":{"align":1,"title_color":17,"typography_typography":17,"typography_font_family":17,"typography_font_size":17,"typography_font_weight":17,"typography_line_height":16}},"advanced":{"_section_style":{"_margin":12}}}},"button":{"count":1,"control_percent":4,"controls":{"content":{"section_button":{"text":1,"align":1,"size":1,"link":1,"align_mobile":1}},"style":{"section_style":{"typography_typography":1,"typography_font_family":1,"typography_font_weight":1,"button_text_color":1,"background_color":1,"hover_animation":1,"border_border":1,"border_width":1,"border_color":1,"border_radius":1}}}},"column":{"count":23,"control_percent":0,"controls":{"layout":{"layout":{"_inline_size":23,"space_between_widgets":1,"content_position":15,"align":2}},"advanced":{"_section_responsive":{"hide_mobile":1},"section_advanced":{"margin":1}},"style":{"section_style":{"background_background":1}}}},"section":{"count":16,"control_percent":1,"controls":{"style":{"section_background":{"background_background":1,"background_color":1},"section_border":{"border_border":6,"border_width":6,"border_color":6,"border_radius":1}},"advanced":{"section_advanced":{"margin":12}},"layout":{"section_structure":{"structure":7}}}},"text-editor":{"count":16,"control_percent":5,"controls":{"content":{"section_editor":{"editor":16}},"style":{"section_style":{"text_color":16,"typography_typography":16,"typography_font_family":16,"typography_font_size":16,"typography_font_weight":16}},"advanced":{"_section_style":{"_margin":6,"_padding":6},"_section_background":{"_background_background":6,"_background_color":6},"_section_border":{"_border_border":6,"_border_width":6,"_border_color":6,"_border_radius":6}}}},"html":{"count":3,"control_percent":0,"controls":{"content":{"section_title":{"html":3}}}},"image":{"count":2,"control_percent":0,"controls":{"content":{"section_image":{"image":2,"image_size":1,"image_custom_dimension":1}}}},"shortcode":{"count":1,"control_percent":0,"controls":{"content":{"section_shortcode":{"shortcode":1}}}},"video":{"count":1,"control_percent":0,"controls":{"content":{"section_video":{"youtube_url":1}}}}},"_elementor_css":{"time":1751527283,"fonts":["Work Sans"],"icons":[""],"dynamic_elements_ids":[],"status":"inline","0":"","css":".elementor-1706202 .elementor-element.elementor-element-6bf9d5f:not(.elementor-motion-effects-element-type-background), .elementor-1706202 .elementor-element.elementor-element-6bf9d5f > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#FDC902;}.elementor-1706202 .elementor-element.elementor-element-6bf9d5f{border-style:solid;border-width:0px 0px 2px 0px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;}.elementor-1706202 .elementor-element.elementor-element-6bf9d5f, .elementor-1706202 .elementor-element.elementor-element-6bf9d5f > .elementor-background-overlay{border-radius:0px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-6bf9d5f > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-62550bb.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-62550bb.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-1706202 .elementor-element.elementor-element-62550bb.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-1706202 .elementor-element.elementor-element-62550bb > .elementor-element-populated{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:30px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-1706202 .elementor-element.elementor-element-62550bb > .elementor-element-populated > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1706202 .elementor-element.elementor-element-4021ba9 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-4021ba9{text-align:left;}.elementor-1706202 .elementor-element.elementor-element-4021ba9 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:42px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-9368c75 > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-widget-button .elementor-button{background-color:var( --e-global-color-accent );font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );}.elementor-1706202 .elementor-element.elementor-element-afd3de8 .elementor-button{background-color:#FFFFFF;font-family:\"Work Sans\", Sans-serif;font-weight:500;fill:#000000;color:#000000;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:76px 76px 76px 76px;}.elementor-1706202 .elementor-element.elementor-element-18abf95{margin-top:12px;margin-bottom:0px;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary );}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap, .elementor-widget-text-editor.elementor-drop-cap-view-default .elementor-drop-cap{color:var( --e-global-color-primary );border-color:var( --e-global-color-primary );}.elementor-1706202 .elementor-element.elementor-element-ed24767{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-48231b1{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:20px;margin-bottom:0px;}.elementor-1706202 .elementor-element.elementor-element-9613850 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:32px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-d41df27 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-d41df27 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-982938e{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-d1e12f8{margin-top:0px;margin-bottom:0px;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-3e67d65.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-3e67d65.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-b13502a.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-b13502a.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-1706202 .elementor-element.elementor-element-56761e3 > .elementor-widget-container{background-color:#90A8ED;margin:0px 0px 0px 0px;padding:17px 17px 6px 17px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:5px 5px 5px 5px;}.elementor-1706202 .elementor-element.elementor-element-56761e3{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-6adf047 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-6adf047 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-a3e386c.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-a3e386c.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-cac3a44.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-cac3a44.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-1706202 .elementor-element.elementor-element-cac3a44.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-1706202 .elementor-element.elementor-element-24aff56 > .elementor-widget-container{background-color:#90A8ED;margin:0px 0px 0px 0px;padding:17px 17px 6px 17px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:5px 5px 5px 5px;}.elementor-1706202 .elementor-element.elementor-element-24aff56{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-ca61acd > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-ca61acd .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-f5b7736{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-db91433{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:50px;margin-bottom:0px;}.elementor-1706202 .elementor-element.elementor-element-d64a457 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:32px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-15ad359{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-dc4a2f7 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-dc4a2f7 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-6ba01b3{margin-top:0px;margin-bottom:0px;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-3dc8e8f.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-3dc8e8f.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-f73a12b.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-f73a12b.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-1706202 .elementor-element.elementor-element-53a4766 > .elementor-widget-container{background-color:#90A8ED;margin:0px 0px 0px 0px;padding:17px 17px 6px 17px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:5px 5px 5px 5px;}.elementor-1706202 .elementor-element.elementor-element-53a4766{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-2c91ce4{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-9dcfe27 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-9dcfe27 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-18e0b4e{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-62a4f52{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:50px;margin-bottom:0px;}.elementor-1706202 .elementor-element.elementor-element-9c499bf .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:32px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-4b005b8 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-4b005b8 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-b3e3ac8{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-c188833{margin-top:0px;margin-bottom:0px;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-1730cd3.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-1730cd3.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-85247b5.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-85247b5.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-1706202 .elementor-element.elementor-element-7728e19 > .elementor-widget-container{background-color:#90A8ED;margin:0px 0px 0px 0px;padding:17px 17px 6px 17px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:5px 5px 5px 5px;}.elementor-1706202 .elementor-element.elementor-element-7728e19{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-0d8fe39 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-0d8fe39 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-e17048e{margin-top:0px;margin-bottom:0px;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-45f8178.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-45f8178.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-1706202 .elementor-element.elementor-element-f1f52c8 .elementor-wrapper{--video-aspect-ratio:1.77777;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-2748c33.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-2748c33.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-1706202 .elementor-element.elementor-element-a33c797 > .elementor-widget-container{background-color:#90A8ED;margin:0px 0px 0px 0px;padding:17px 17px 6px 17px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:5px 5px 5px 5px;}.elementor-1706202 .elementor-element.elementor-element-a33c797{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-c4edadb{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:50px;margin-bottom:0px;}.elementor-1706202 .elementor-element.elementor-element-79aa7a9 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:32px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-857fd37{margin-top:0px;margin-bottom:0px;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-1358bac.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-1358bac.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-1706202 .elementor-element.elementor-element-ce8a2a8 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-ce8a2a8 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-f739ba8{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-9527754.elementor-column .elementor-widget-wrap{align-items:flex-start;}.elementor-1706202 .elementor-element.elementor-element-9527754.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:flex-start;align-items:flex-start;}.elementor-1706202 .elementor-element.elementor-element-8326203 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-8326203 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-e98612b{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-254a535{border-style:solid;border-width:2px 0px 0px 0px;border-color:#000000;margin-top:50px;margin-bottom:0px;}.elementor-1706202 .elementor-element.elementor-element-981d78c .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:32px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-1cbf7eb > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-1cbf7eb .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-6d8b91d{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-3a9e7b5 > .elementor-widget-container{margin:20px 0px 0px 0px;}.elementor-1706202 .elementor-element.elementor-element-3a9e7b5 .elementor-heading-title{font-family:\"Work Sans\", Sans-serif;font-size:26px;font-weight:400;line-height:43px;color:#000000;}.elementor-1706202 .elementor-element.elementor-element-35f10e8{margin-top:0px;margin-bottom:0px;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-351944d.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-351944d.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-bc-flex-widget .elementor-1706202 .elementor-element.elementor-element-4468a80.elementor-column .elementor-widget-wrap{align-items:center;}.elementor-1706202 .elementor-element.elementor-element-4468a80.elementor-column.elementor-element[data-element_type=\"column\"] > .elementor-widget-wrap.elementor-element-populated{align-content:center;align-items:center;}.elementor-1706202 .elementor-element.elementor-element-d040fdc > .elementor-widget-container{background-color:#90A8ED;margin:0px 0px 0px 0px;padding:17px 17px 6px 17px;border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;border-radius:5px 5px 5px 5px;}.elementor-1706202 .elementor-element.elementor-element-d040fdc{font-family:\"Work Sans\", Sans-serif;font-size:19px;font-weight:400;color:#000000;}@media(max-width:1024px) and (min-width:768px){.elementor-1706202 .elementor-element.elementor-element-9368c75{width:60%;}}@media(max-width:1024px){.elementor-1706202 .elementor-element.elementor-element-4021ba9 .elementor-heading-title{font-size:30px;}.elementor-1706202 .elementor-element.elementor-element-afd3de8 .elementor-button{font-size:15px;}}@media(max-width:767px){.elementor-1706202 .elementor-element.elementor-element-4021ba9 .elementor-heading-title{font-size:28px;}}\/* Start custom CSS for html, class: .elementor-element-fc2b086 *\/.usecasecasto-exemple{\n    overflow:hidden;\n    padding-bottom:80%;\n    position:relative;\n    height:0;\n}\n.usecasecasto-exemple iframe{\n    left:0;\n    top:0;\n    height:100%;\n    width:100%;\n    position:absolute;\n}\/* End custom CSS *\/\n\/* Start custom CSS for html, class: .elementor-element-3c1f5b8 *\/.usecasecasto-exemple{\n    overflow:hidden;\n    padding-bottom:80%;\n    position:relative;\n    height:0;\n}\n.usecasecasto-exemple iframe{\n    left:0;\n    top:0;\n    height:100%;\n    width:100%;\n    position:absolute;\n}\/* End custom CSS *\/\n\/* Start custom CSS for html, class: .elementor-element-714f86e *\/.usecasecasto-exemple{\n    overflow:hidden;\n    padding-bottom:80%;\n    position:relative;\n    height:0;\n}\n.usecasecasto-exemple iframe{\n    left:0;\n    top:0;\n    height:100%;\n    width:100%;\n    position:absolute;\n}\/* End custom CSS *\/"},"_elementor_data":"[{\"id\":\"6bf9d5f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"background_background\":\"classic\",\"background_color\":\"#FDC902\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"2\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"62550bb\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\",\"background_background\":\"classic\",\"margin\":{\"unit\":\"px\",\"top\":\"30\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[{\"id\":\"4021ba9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Des marques de fast-food qui utilisent la r\\u00e9alit\\u00e9 augment\\u00e9e\\n\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"7a7b26b\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"9368c75\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"afd3de8\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"button_text_color\":\"#000000\",\"background_color\":\"#FFFFFF\",\"hover_animation\":\"rotate\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"76\",\"right\":\"76\",\"bottom\":\"76\",\"left\":\"76\",\"isLinked\":true},\"__dynamic__\":[],\"link\":{\"url\":\"#contact\",\"is_external\":\"\",\"nofollow\":\"\",\"custom_attributes\":\"\"},\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":15,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"button\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"18abf95\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"12\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"86d5baf\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"ed24767\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e fait de plus en plus ses preuves sur les r\\u00e9seaux sociaux, les marques de fast food telles que KFC, Pizza Hut, McDonald's, Burger King et Subway en profitent pour dynamiser leur strat\\u00e9gie marketing et la rendre plus innovante aux yeux de leurs consommateurs.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">La r\\u00e9alit\\u00e9 augment\\u00e9e permet aux cha\\u00eenes de restauration rapide de cr\\u00e9er des exp\\u00e9riences uniques et immersives \\u00e0 leurs clients sur les r\\u00e9seaux sociaux ou dans leurs campagnes publicitaires. Ainsi, elles se diff\\u00e9rencient de la concurrence et attirent de nouveaux clients gr\\u00e2ce \\u00e0 cela. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"48231b1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"5c5f6e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9613850\",\"elType\":\"widget\",\"settings\":{\"title\":\"McDonald's pour une immersion r\\u00e9ussie\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"d41df27\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Les produits McDonald\\u2019s en r\\u00e9alit\\u00e9 augment\\u00e9e\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"982938e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">McDonald\\u2019s Australie a entam\\u00e9 une d\\u00e9marche de transparence en 2014 pour ses clients. En lan\\u00e7ant l\\u2019application mobile, il \\u00e9tait possible de conna\\u00eetre la provenance des produits composant un burger ou une salade.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"d1e12f8\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"3e67d65\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"fc2b086\",\"elType\":\"widget\",\"settings\":{\"html\":\"<\\\/script>\\n<div class=\\\"usecasecasto-exemple\\\">\\n\\n<iframe id=\\\"projectplayer\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/58076137?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".usecasecasto-exemple{\\n    overflow:hidden;\\n    padding-bottom:80%;\\n    position:relative;\\n    height:0;\\n}\\n.usecasecasto-exemple iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"0b2f597\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":true},{\"id\":\"b13502a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"56761e3\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cette id\\u00e9e originale a \\u00e9t\\u00e9 possible gr\\u00e2ce \\u00e0 l\\u2019application australienne TrackMyMacca\\u2019s, il faut savoir que macca est le surnom donn\\u00e9 par les Australiens \\u00e0 la cha\\u00eene <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.mcdonalds.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">McDonald\\u2019s<\\\/a><\\\/span>. En scannant le code-barres pr\\u00e9sent sur chaque boite, la provenance des produits \\u00e9tait renseign\\u00e9e aux clients donnant ainsi une v\\u00e9ritable histoire aux produits.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"6adf047\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. De la r\\u00e9alit\\u00e9 augment\\u00e9e dans les frites !\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"9121b55\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"a3e386c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"29213e7\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/McDo-World-Cup-packaging-min.jpeg\",\"id\":1707066,\"size\":\"\",\"alt\":\"McDonald's realite augmentee\",\"source\":\"library\"},\"image_size\":\"custom\",\"image_custom_dimension\":{\"width\":\"450\",\"height\":\"\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"cac3a44\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\",\"align\":\"center\"},\"elements\":[{\"id\":\"24aff56\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">En tant que partenaire officiel de la Coupe du Monde 2014, McDonald\\u2019s \\u00e0 lanc\\u00e9 une campagne marketing appel\\u00e9e <\\\/span><i><span style=\\\"font-weight: 400;\\\">Gol!<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\"> Les traditionnelles bo\\u00eetes rouges \\u00e9taient remplac\\u00e9es par un packaging sp\\u00e9cial qui a n\\u00e9cessit\\u00e9 la mobilisation de 12 artistes. D\\u00e9velopp\\u00e9e en collaboration avec <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.qualcomm.com\\\/home\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Qualcomm Connected Experiences Inc<\\\/a><\\\/span>. et Trigger, les utilisateurs devaient scanner \\u00e0 l\\u2019aide de leur application <\\\/span><i><span style=\\\"font-weight: 400;\\\">McDonald\\u2019s Gol!<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\"> cette nouvelle boite pour laisser appara\\u00eetre un jeu en r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"ca61acd\",\"elType\":\"widget\",\"settings\":{\"title\":\"3. Le pari du monopoly en r\\u00e9alit\\u00e9 augment\\u00e9e est lanc\\u00e9 par McDonald\\u2019s\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f5b7736\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">McDonald\\u2019s lance en 2022 un Monopoly en r\\u00e9alit\\u00e9 augment\\u00e9e disponible dans la France enti\\u00e8re pendant 4 semaines. Le principe est simple, lors de la commande les clients recevaient des vignettes sur leur boisson qu\\u2019ils devaient ensuite collectionner pour prendre part au jeu. En scannant les vignettes avec l\\u2019application McDo+ ils avaient acc\\u00e8s au jeu en r\\u00e9alit\\u00e9 augment\\u00e9e sur leur smartphone et pouvaient gagner des lots incroyables. il est important de noter que les vignettes \\u00e9taient 100% gagnantes, ainsi les clients pouvaient gagner :\\u00a0<\\\/span><\\\/p><ul><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">un v\\u00e9lo \\u00e9lectrique<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">une semaine dans un g\\u00eete<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">un baby-foot<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">un drone Mini SE DJI<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">un casque Bose<\\\/span><\\\/li><li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">10\\u20ac sur la redoute\\u00a0<\\\/span><\\\/li><\\\/ul><p><span style=\\\"font-weight: 400;\\\">Et bien d'autres lots aussi incroyables les uns que les autres.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"ca9cd06\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"0ea34d6\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"54e4cb2\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"db91433\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"b3d4143\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"d64a457\",\"elType\":\"widget\",\"settings\":{\"title\":\"Burger King et ses strat\\u00e9gies marketing au coeur de la r\\u00e9alit\\u00e9 augment\\u00e9e\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"15ad359\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Impossible de citer McDonald's sans parler de Burger King, les deux rivaux imaginent de plus en plus de stratag\\u00e8mes pour essayer de devancer l\\u2019un ou l\\u2019autre.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"dc4a2f7\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Br\\u00fbler la concurrence ? Facile avec la r\\u00e9alit\\u00e9 augment\\u00e9e\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6ba01b3\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"3dc8e8f\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d381125\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Bruler-la-concurrence-par-Burger-King-min.jpeg\",\"id\":1707367,\"size\":\"\",\"alt\":\"Bruler les concurrence en realite augmentee selon Burger King\",\"source\":\"library\"}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"f73a12b\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"53a4766\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Burger King fait fort et enflamme ses concurrents gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e. Disponible sur l\\u2019application Burger King, un nouveau bouton permettait \\u00e0 ses consommateurs de br\\u00fbler la concurrence. Pour cela, rien de plus simple, il leur suffisait de pointer leur smartphone sur la publicit\\u00e9 rivale pour que la magie de la r\\u00e9alit\\u00e9 augment\\u00e9e op\\u00e8re. Ni une ni deux, de gigantesques flammes envahissaient l\\u2019affiche pour finalement laisser place \\u00e0 celle de Burger King.\\u00a0 En contrepartie, Burger King offrait un bon pour un Whopper gratuit \\u00e0 ses utilisateurs.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"2c91ce4\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Uniquement disponible au Br\\u00e9sil, cette op\\u00e9ration marketing a \\u00e9t\\u00e9 une r\\u00e9ussite ! Non seulement elle a permis de promouvoir Burger King Express, un outil permettant aux clients de pr\\u00e9-commander leur repas sans faire la queue mais aussi de d\\u00e9tourner les investissements publicitaires des concurrents.\\u00a0<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"9dcfe27\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. Burger King f\\u00eate le d\\u00e9confinement\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"18e0b4e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Il a \\u00e9t\\u00e9 d\\u00e9test\\u00e9 par tous mais surtout par les cha\\u00eenes de restauration rapide, nous avons nomm\\u00e9 le confinement ! Pour rem\\u00e9dier au trou budg\\u00e9taire qu\\u2019il \\u00e0 laiss\\u00e9 derri\\u00e8re lui, Burger King \\u00e0 imagin\\u00e9 un filtre quiz en r\\u00e9alit\\u00e9 augment\\u00e9e sur Instagram. Il permettait aux utilisateurs de d\\u00e9couvrir \\u00e0 l\\u2019avance le burger qui \\u00e9tait fait pour eux.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Pour tester le filtre, les abonn\\u00e9s du compte Instagram de Burger King Belgique pourront profiter du filtre quiz mis \\u00e0 leur disposition sur le compte. Le but ? Rester sur les tendances du moment sur Instagram en int\\u00e9grant un filtre quiz \\u00e0 son profil. Long Fish, Whopper, Double Whopper ou encore Double Steakhouse, tous les burgers \\u00e9taient r\\u00e9unis sur ce filtre pour faire saliver les utilisateurs. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"62a4f52\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"0297e58\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9c499bf\",\"elType\":\"widget\",\"settings\":{\"title\":\"Subway : une campagne digitale sur plusieurs fronts\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4b005b8\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e pour Subway\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"b3e3ac8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">\\u00c0 l\\u2019occasion de ses 20 ans, Subway France lance un filtre en r\\u00e9alit\\u00e9 augment\\u00e9e sur Instagram. Le but \\u00e9tait de faire gagner un bon de r\\u00e9duction valable sur Deliveroo lors de la prochaine commande Subway. Pour faire la promotion de ce filtre et pour se rapprocher de la g\\u00e9n\\u00e9ration Z, Subway avait aussi mis en place un jeu concours incitant les utilisateurs \\u00e0 jouer avec le filtre pour ensuite le poster sur les r\\u00e9seaux sociaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"c188833\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"1730cd3\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"3c1f5b8\",\"elType\":\"widget\",\"settings\":{\"html\":\"<\\\/script>\\n<div class=\\\"usecasecasto-exemple\\\">\\n\\n<iframe id=\\\"projectplayer\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/605672517?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".usecasecasto-exemple{\\n    overflow:hidden;\\n    padding-bottom:80%;\\n    position:relative;\\n    height:0;\\n}\\n.usecasecasto-exemple iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"0b2f597\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":true},{\"id\":\"85247b5\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"7728e19\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">R\\u00e9alis\\u00e9 par notre agence, le <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/use-case-subway\\\/\\\">filtre jeu AR de Subway<\\\/a><\\\/span> \\u00e0 connu un grand succ\\u00e8s avec plus de 230 000 impressions et 15 200 partages sur Instagram. V\\u00e9ritable aubaine pour la cha\\u00eene de restauration rapide qui comptait bien re-dynamiser sa strat\\u00e9gie digitale et attirer une cible plus jeune. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"0d8fe39\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. Subway lance un jeu en r\\u00e9alit\\u00e9 augment\\u00e9e avec Braaxe\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e17048e\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"45f8178\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"f1f52c8\",\"elType\":\"widget\",\"settings\":{\"youtube_url\":\"https:\\\/\\\/youtu.be\\\/2_5jAbn2o1c\",\"vimeo_url\":\"https:\\\/\\\/vimeo.com\\\/235215203\",\"dailymotion_url\":\"https:\\\/\\\/www.dailymotion.com\\\/video\\\/x6tqhqb\"},\"elements\":[],\"widgetType\":\"video\"}],\"isInner\":true},{\"id\":\"2748c33\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"a33c797\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">En 2018, Subway lance un tout nouveau sandwich tr\\u00e8s gourmand comportant de la viande cuite au barbecue. Pour en faire la promotion sur les r\\u00e9seaux sociaux, l\\u2019enseigne de sandwich a fait appel \\u00e0 l\\u2019agence de publicit\\u00e9 Braaxe. Comprenant l\\u2019enjeu important derri\\u00e8re cette campagne, Braaxe a imagin\\u00e9 un jeu en r\\u00e9alit\\u00e9 augment\\u00e9e proposant aux utilisateurs de devenir le chef du grill et faire cuire la viande \\u00e0 travers l\\u2019\\u00e9cran. Tr\\u00e8s amusant, ce jeu en r\\u00e9alit\\u00e9 augment\\u00e9e \\u00e9tait disponible sur faceBook et permettaient aux meilleurs chefs virtuels de remporter une Nintendo Switch, un livre de recettes ou encore un kit de barbecue !<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"c4edadb\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"f2bff7b\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"79aa7a9\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les bo\\u00eetes \\u00e0 pizza Pizza Hut s\\u2019animent !\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"857fd37\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"1358bac\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"ce8a2a8\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Pizza Hut et Bosh, une campagne immersive gr\\u00e2ce \\u00e0 la r\\u00e9alit\\u00e9 augment\\u00e9e\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"f739ba8\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">La marque am\\u00e9ricaine Pizza Hut\\u00a0 entame une <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/pizza-hut-et-bosh-un-partenariat-inattendu\\\/\\\">collaboration in\\u00e9dite avec le rappeur Fran\\u00e7ais Bosh<\\\/a><\\\/span>. Cette campagne, imagin\\u00e9e par l\\u2019agence <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.socialy.fr\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Sp\\u00f6ka<\\\/a><\\\/span>, offrait une exp\\u00e9rience immersive en r\\u00e9alit\\u00e9 augment\\u00e9e \\u00e0 tous les utilisateurs scannant le QR Code pr\\u00e9sent sur chaque bo\\u00eete \\u00e0 pizza. Une fois scann\\u00e9, le rappeur Bosh apparaissait en r\\u00e9alit\\u00e9 augment\\u00e9 \\u00e0 l'\\u00e9cran de leur smartphone en interpr\\u00e9tant le morceau Gringa issu de son dernier album. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"9527754\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"top\"},\"elements\":[{\"id\":\"8326203\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. Jouer en r\\u00e9alit\\u00e9 augment\\u00e9e sur des boites \\u00e0 pizza\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"e98612b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Toujours avec les boites \\u00e0 pizza, la marque am\\u00e9ricaine proposait, en 2021, une variation du jeu Pac-Man en r\\u00e9alit\\u00e9 augment\\u00e9e. Disponible en \\u00e9dition limit\\u00e9e, il suffisait de scanner le QR Code pr\\u00e9sent sur la boite pour pouvoir acc\\u00e9der au jeu et avoir la chance de remporter une armoire de devices Arcade1Up Pac-Person.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"254a535\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"dda8a27\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"981d78c\",\"elType\":\"widget\",\"settings\":{\"title\":\"KFC : des filtres en r\\u00e9alit\\u00e9 augment\\u00e9e sur Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":32,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"1cbf7eb\",\"elType\":\"widget\",\"settings\":{\"title\":\"1. Nouvelle capsule de v\\u00eatements KFC en r\\u00e9alit\\u00e9 augment\\u00e9e\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6d8b91d\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Qui dit nouvelle collection dit nouvelle campagne marketing ! L\\u2019enseigne KFC \\u00e0 lanc\\u00e9 en octobre 2022 sa premi\\u00e8re collection capsule de v\\u00eatements. Pour en faire la promotion sur les r\\u00e9seaux sociaux, KFC d\\u00e9clenche sa campagne <\\\/span><i><span style=\\\"font-weight: 400;\\\">KFC Origins <\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">sur les r\\u00e9seaux sociaux s\\u2019appuyant sur la r\\u00e9alit\\u00e9 augment\\u00e9e de Snapchat. Le filtre permettait aux Snapchatters et fans de l\\u2019enseigne d\\u2019essayer virtuellement les tenus en avant-premi\\u00e8re, tout cela de chez eux et sur leur smartphone. Ainsi deux tenues \\u00e9taient propos\\u00e9es en r\\u00e9alit\\u00e9 augment\\u00e9e : un bombers rouge vif et une chemise de baseball accompagn\\u00e9 d\\u2019un bob. Vous l\\u2019aurez compris, KFC \\u00e0 tout mis en \\u0153uvre pour immerger l\\u2019utilisateur dans son univers et renforce sa notori\\u00e9t\\u00e9 sur les r\\u00e9seaux sociaux.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"},{\"id\":\"3a9e7b5\",\"elType\":\"widget\",\"settings\":{\"title\":\"2. Promotion du Cheeseburger KFC sur Snapchat\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":26,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]},\"header_size\":\"h3\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"35f10e8\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\",\"margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":true}},\"elements\":[{\"id\":\"351944d\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"714f86e\",\"elType\":\"widget\",\"settings\":{\"html\":\"<\\\/script>\\n<div class=\\\"usecasecasto-exemple\\\">\\n\\n<iframe id=\\\"projectplayer\\\" src=\\\"https:\\\/\\\/player.vimeo.com\\\/video\\\/824085459?api=1&background=1&autoplay=1&loop=1\\\"><\\\/iframe>\\n<\\\/div>\",\"custom_css\":\".usecasecasto-exemple{\\n    overflow:hidden;\\n    padding-bottom:80%;\\n    position:relative;\\n    height:0;\\n}\\n.usecasecasto-exemple iframe{\\n    left:0;\\n    top:0;\\n    height:100%;\\n    width:100%;\\n    position:absolute;\\n}\",\"ekit_all_conditions_list\":[{\"_id\":\"0b2f597\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":true},{\"id\":\"4468a80\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"d040fdc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Lanc\\u00e9 par KFC France sur Snapchat, ce filtre en r\\u00e9alit\\u00e9 augment\\u00e9e permettrait aux utilisateurs de faire la promotion du tout premier Cheeseburger de KFC. Une fois que le filtre est lanc\\u00e9, un compte \\u00e0 rebours commence et demande \\u00e0 l\\u2019utilisateur de dire \\u201c<\\\/span><i><span style=\\\"font-weight: 400;\\\">Cheeeese<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">\\u201d. Une photo memory de l\\u2019utilisateur avec son plus beau sourire est prise \\u00e0 la fin de la vid\\u00e9o avec la phrase : \\u201c<\\\/span><i><span style=\\\"font-weight: 400;\\\">Souriez, le 1er Cheeseburger par KFC est d\\u00e9j\\u00e0 disponible<\\\/span><\\\/i><span style=\\\"font-weight: 400;\\\">\\u201d.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"_padding\":{\"unit\":\"px\",\"top\":\"17\",\"right\":\"17\",\"bottom\":\"6\",\"left\":\"17\",\"isLinked\":false},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false}]","_elementor_edit_mode":"builder","_elementor_page_assets":{"styles":["widget-heading","e-animation-rotate","widget-image","widget-video"],"scripts":["elementor-frontend"]},"_elementor_page_settings":"","_elementor_pro_version":"3.16.1","_elementor_template_type":"wp-post","_elementor_version":"3.16.6","_seopress_analysis_data":{"title":"I 5 migliori filtri da utilizzare per la Coppa del Mondo in Qatar","link_preview":"https:\/\/filtermaker.fr\/actualites\/top-5-filtres-coupe-du-monde-qatar\/?no_admin_bar=1&preview=true","meta_desc":"Top 5 des filtres pour la coupe du monde au Qatar Le 20 Novembre a lieu le d\u00e9but de de la coupe du monde de foot au Qatar et les marques ont tous voulu se positionner pour se d\u00e9marquer. Nous pouvons voir des publicit\u00e9s, des posts sur les r\u00e9seaux sociaux\u2026","og_title":{"count":1,"values":["Top 5 des filtres \u00e0 utiliser pour la coupe du monde au Qatar"]},"og_desc":{"count":1,"values":["D\u00e9couvrez notre s\u00e9lection des meilleurs filtres sur les r\u00e9seaux pour la coupe du monde de foot qui se d\u00e9roulera au Qatar. Inspirez-vous pour cr\u00e9er le votre!"]},"og_img":{"count":0},"og_url":{"count":1,"values":["https:\/\/filtermaker.fr\/actualites\/top-5-filtres-coupe-du-monde-qatar\/"],"host":"filtermaker.fr"},"og_site_name":{"count":1,"values":["Filter Maker - Agence de cr\u00e9ation de filtres en r\u00e9alit\u00e9 augment\u00e9e"]},"tw_title":{"count":1,"values":["Top 5 des filtres \u00e0 utiliser pour la coupe du monde au Qatar"]},"tw_desc":{"count":1,"values":["D\u00e9couvrez notre s\u00e9lection des meilleurs filtres sur les r\u00e9seaux pour la coupe du monde de foot qui se d\u00e9roulera au Qatar. Inspirez-vous pour cr\u00e9er le votre!"]},"tw_img":{"count":0},"canonical":"https:\/\/filtermaker.fr\/actualites\/top-5-filtres-coupe-du-monde-qatar\/","all_canonical":["https:\/\/filtermaker.fr\/actualites\/top-5-filtres-coupe-du-monde-qatar\/","https:\/\/filtermaker.fr\/actualites\/top-5-filtres-coupe-du-monde-qatar\/"],"h1":{"nomatches":{"count":1}},"img":{"images":{"without_alt":[],"with_alt":["https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/09\/SLN-Partner-Badge-1.png","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/Flag_of_France_bordered-1.svg","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/us.svg","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/spain.svg","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/pt_PT.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/it_IT.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/de_DE.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/pl_PL.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/ja.png","https:\/\/filtermaker.fr\/wp-content\/plugins\/translatepress-multilingual\/assets\/images\/flags\/nl_NL.png","https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/11\/Flag_of_France_bordered-1.svg"]}},"meta_robots":[["max-image-preview:large"],["index, follow"]],"outbound_links":{"0":{"https:\/\/lookaar.com\/":"Lookaar"},"1":{"https:\/\/lookaar.com\/":"\n\t\t\t\t\t\t\n\t\t\t\t\t\tD\u00c9COUVRIR LOOKAAR\n\t\t\n\t\t\t\t\t"},"3":{"https:\/\/www.instagram.com\/filter_maker_agency\/":"\n\t\t\t\t\t\tInstagram\n\t\t\t\t\t\t\t\t\t\t\t"},"4":{"https:\/\/www.linkedin.com\/company\/65313396":"\n\t\t\t\t\t\tLinkedin\n\t\t\t\t\t\t\t\t\t\t\t"},"5":{"https:\/\/twitter.com\/Filtermaker_io":"\n\t\t\t\t\t\tTwitter\n\t\t\t\t\t\t\t\t\t\t\t"},"6":{"https:\/\/lookaar.com\/":"\n\t\t\t\t\t\t\n\t\t\t\t\t\tD\u00c9COUVRIR LOOKAAR\n\t\t\n\t\t\t\t\t"},"8":{"https:\/\/www.instagram.com\/filter_maker_agency\/":"\n\t\t\t\t\t\tInstagram\n\t\t\t\t\t\t\t\t\t\t\t"},"9":{"https:\/\/www.linkedin.com\/company\/65313396":"\n\t\t\t\t\t\tLinkedin\n\t\t\t\t\t\t\t\t\t\t\t"},"10":{"https:\/\/twitter.com\/Filtermaker_io":"\n\t\t\t\t\t\tTwitter\n\t\t\t\t\t\t\t\t\t\t\t"},"11":{"https:\/\/lookaar.com\/":"\n\t\t\t\t\t\t\n\t\t\t\t\t\tLOOKAAR\n\t\t\n\t\t\t\t\t"},"13":{"https:\/\/www.instagram.com\/filter_maker_agency\/":"\n\t\t\t\t\t\tInstagram\n\t\t\t\t\t\t\t\t\t\t\t"},"14":{"https:\/\/www.linkedin.com\/company\/65313396":"\n\t\t\t\t\t\tLinkedin\n\t\t\t\t\t\t\t\t\t\t\t"},"15":{"https:\/\/twitter.com\/Filtermaker_io":"\n\t\t\t\t\t\tTwitter\n\t\t\t\t\t\t\t\t\t\t\t"}},"words_counter":486,"words_counter_unique":223,"json":["BlogPosting","WebSite","BreadcrumbList"]},"_trp_automatically_translated_slug_en_GB":"","_trp_automatically_translated_slug_es_ES":"","_wp_page_template":"default","_wp_old_date":"","_schema_json":"","_schema_json_timestamp":"","_schema_ref":"","_seopress_analysis_target_kw":"","_seopress_redirections_logged_status":"both","_seopress_redirections_type":"301","_seopress_redirections_value":"","_seopress_robots_canonical":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":"","_seopress_social_fb_img_height":"","_seopress_social_fb_img_width":"","_seopress_social_fb_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":"","_seopress_social_twitter_img_height":"","_seopress_social_twitter_img_width":"","_seopress_social_twitter_title":"","_seopress_titles_desc":"","_seopress_titles_title":"Niantic rach\u00e8te le studio de r\u00e9alit\u00e9 augment\u00e9e NZXR","_trp_automatically_translated_slug_de_DE":"","_trp_automatically_translated_slug_en_US":"","_trp_automatically_translated_slug_ja":"","_trp_automatically_translated_slug_nl_NL":"","_trp_automatically_translated_slug_pl_PL":"","_trp_automatically_translated_slug_pt_PT":"","_trp_automatically_translated_slug_ro_RO":"","_trp_translated_slug_de_DE":"fast-food-marken-die-augmented-reality-nutzen","_trp_translated_slug_en_GB":"fast-food-brands-using-augmented-reality","_trp_translated_slug_en_US":"create-a-snapchat-lens","_trp_translated_slug_es_ES":"marcas-de-comida-rapida-que-utilizan-realidad-aumentada","_trp_translated_slug_it_IT":"marche-di-fast-food-che-utilizzano-la-realta-aumentata","_trp_translated_slug_ja":"fast-food-brands-using-augmented-reality","_trp_translated_slug_nl_NL":"fastfood-merken-die-gebruikmaken-van-augmented-reality","_trp_translated_slug_pl_PL":"marki-szybkiej-hrany-wykorzystujace-rzeczywistosc-rozszerzona","_trp_translated_slug_pt_PT":"marcas-de-fast-food-que-utilizam-realidade-aumentada","_trp_translated_slug_ro_RO":"branduri-fast-food-care-utilizeaza-realitatea-augmentata","_wpsso_head_info_og_desc":{"fr_FR":"Les nouvelles technologies ne cessent de se d&eacute;velopper et prendre place dans notre quotidien. Les habitudes de consommation et d&rsquo;achat changent et &eacute;voluent en m&ecirc;me temps que la technologie. Drive, Click and Collect, essayage virtuel, shopping sur les r&eacute;seaux sociaux&hellip; Tant de nouvelles choses..."},"_wpsso_head_info_og_img_thumb":{"fr_FR":"<!-- getting thumbnail size for image ID 19973 = success --><div class=\"wp-thumb-bg-img\" style=\"background-image:url(https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/05\/Vignette-e-commerc-150x150.png);\"><\/div><!-- .wp-thumb-bg-img -->"},"_wpsso_head_info_og_type":"article","_wpsso_head_info_schema_type":"blog.posting","_wpsso_head_info_schema_type_name":"BlogPosting","cmplz_hide_cookiebanner":"","product-24038-avail":"","product-24038-avail-fieldtype":"","product-24038-brand-name":"","product-24038-brand-name-fieldtype":"","product-24038-currency":"","product-24038-currency-fieldtype":"","product-24038-description":"","product-24038-description-fieldtype":"","product-24038-image":"","product-24038-image-fieldtype":"","product-24038-mpn":"","product-24038-mpn-fieldtype":"","product-24038-name":"","product-24038-name-fieldtype":"","product-24038-price":"","product-24038-price-fieldtype":"","product-24038-price-valid-until":"","product-24038-price-valid-until-fieldtype":"","product-24038-product-review":"","product-24038-product-review-fieldtype":"","product-24038-rating":"","product-24038-rating-fieldtype":"","product-24038-review-count":"","product-24038-review-count-fieldtype":"","product-24038-sku":"","product-24038-sku-fieldtype":"","product-24038-url":"","product-24038-url-fieldtype":"","product-24043-avail":"","product-24043-avail-fieldtype":"","product-24043-brand-name":"","product-24043-brand-name-fieldtype":"","product-24043-currency":"","product-24043-currency-fieldtype":"","product-24043-description":"","product-24043-description-fieldtype":"","product-24043-image":"","product-24043-image-fieldtype":"","product-24043-mpn":"","product-24043-mpn-fieldtype":"","product-24043-name":"","product-24043-name-fieldtype":"","product-24043-price":"","product-24043-price-fieldtype":"","product-24043-price-valid-until":"","product-24043-price-valid-until-fieldtype":"","product-24043-product-review":"","product-24043-product-review-fieldtype":"","product-24043-rating":"","product-24043-rating-fieldtype":"","product-24043-review-count":"","product-24043-review-count-fieldtype":"","product-24043-sku":"","product-24043-sku-fieldtype":"","product-24043-url":"","product-24043-url-fieldtype":"","wp_schema_pro_optimized_structured_data":"<!-- Schema optimized by Schema Pro --><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BlogPosting\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\/\/filtermaker.fr\/es\/actualidad\/marcas-de-comida-rapida-que-utilizan-realidad-aumentada\/\"},\"headline\":\"Des marques de fast-food qui utilisent la r\u00e9alit\u00e9 augment\u00e9e\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/05\/Fast-food-brands-using-augmented-reality.jpg\",\"width\":1440,\"height\":1080},\"datePublished\":\"2023-07-07T19:23:00+0000\",\"dateModified\":\"2023-05-05T13:16:25+0000\",\"author\":{\"@type\":\"Person\",\"name\":\"Jean Baptiste Manson\",\"url\":\"http:\/\/filtermaker.fr\/es\/author\/jean-baptiste-manson\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Filter Maker\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/09\/Fichier-1-1.svg\"}},\"description\":null}<\/script><!-- \/ Schema optimized by Schema Pro -->","_thumbnail_id":"1709113","fpd_product_categories":"","fpd_product_categories_mobile":"","fpd_product_settings":"","fpd_products":"","fpd_products_mobile":"","fpd_source_type":"category","fpd_source_type_mobile":"category","_cart_discount":null,"_cart_discount_tax":null,"_order_currency":null,"_order_shipping":null,"_order_shipping_tax":null,"_order_tax":null,"_order_total":null,"_order_version":null,"_prices_include_tax":null,"_links":{"self":[{"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/posts\/1706202"}],"collection":[{"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/comments?post=1706202"}],"version-history":[{"count":0,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/posts\/1706202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/media\/1709113"}],"wp:attachment":[{"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/media?parent=1706202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/categories?post=1706202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/tags?post=1706202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}