{"id":15680,"date":"2022-04-04T10:00:00","date_gmt":"2022-04-04T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15680"},"modified":"2023-11-10T08:02:58","modified_gmt":"2023-11-10T08:02:58","slug":"snapcaht-certification-augmented-reality","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/notizie\/snapcaht-certification-augmented-reality\/","title":{"rendered":"Realt\u00e0 aumentata: una certificazione per Snapchat"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15680\" class=\"elementor elementor-15680\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bfa8931 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bfa8931\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3346148 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3346148\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50465fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"50465fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Snapchat lancia la certificazione di realt\u00e0 aumentata<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-bdae03b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bdae03b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f612fa3 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"f612fa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08fa308 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"08fa308\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-026619f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"026619f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d9eeed exad-glass-effect-no exad-sticky-section-no\" data-id=\"9d9eeed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a461427 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"a461427\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/forbusiness.snapchat.com\/resources\/snapfocus?utm_source=GoogleSEM&amp;utm_medium=PAIDB2B&amp;utm_campaign=FR_G_Search_Brand_Alpha-snapchatfocus&amp;utm_term=FR&amp;utm_content=snapfocus&amp;gclid=Cj0KCQjw5-WRBhCKARIsAAId9FlrIVeSLkB_fjL1ynU6mXl7PCkE5oFQTqlM330kJ3BMhnIMgKYv61YaAuYqEALw_wcB\" target=\"_blank\" rel=\"noopener\">Messa a fuoco a scatto<\/a> \u00e8 un portale educativo. Ha lo scopo di aiutare le agenzie e i commercianti con l'implementazione di prodotti pubblicitari e in generale con la funzionalit\u00e0 generale dell'applicazione. Per esempio, Snapchat ha introdotto la sua prima certificazione di realt\u00e0 aumentata.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-59eb99d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"59eb99d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78517f3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"78517f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcf32db exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fcf32db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I vantaggi della certificazione di realt\u00e0 aumentata<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20fe436 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"20fe436\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La rete offre un corso di formazione diviso in 5 parti:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-18e0792 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"18e0792\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1b6a1d9 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1b6a1d9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5609ddf exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5609ddf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. La RA giusta per il giusto scopo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9202e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3b9202e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Usare l'AR per seguire le tendenze attuali \u00e8 una cosa, ma capire che questa tecnologia \u00e8 parte di una strategia globale \u00e8 un'altra. Quindi, questo secondo modulo aiuta davvero a capire come l'AR aiuta ad aumentare il coinvolgimento dei clienti, e come raggiungere questo obiettivo (farlo bene, scegliere il formato giusto...). L'obiettivo delle aziende \u00e8 quello di incoraggiare gli snapchatters a interagire al fine di trasformare i lead in clienti.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-e77a845 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"e77a845\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b9adb0 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8b9adb0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e6f08c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0e6f08c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Amplificare gli obiettivi con i media a pagamento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7b63f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7b7b63f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vengono proposti esercizi pratici. Alla fine, la situazione permetter\u00e0 ai partecipanti di conoscere il miglior investimento da comprare o la distribuzione di Lens da selezionare per raggiungere i loro obiettivi di campagna.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-849245e exad-glass-effect-no exad-sticky-section-no\" data-id=\"849245e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76d4051 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"76d4051\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Misurazione e ottimizzazione delle campagne AR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46dc20 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f46dc20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Poich\u00e9 tutte le azioni hanno un impatto, \u00e8 anche importante conoscere e seguire i rapporti di Ads Manager, i test A\/B e le diverse leve di miglioramento offerte da Snapchat.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-19d1f60 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"19d1f60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c7784d exad-glass-effect-no exad-sticky-section-no\" data-id=\"9c7784d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408cb98 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"408cb98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Creare obiettivi su larga scala<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa98e6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"eaa98e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Con quest'ultima parte, Snapchat vuole offrire ai professionisti prospettive di sviluppo mostrando loro che molte cose possono essere messe in atto. L'obiettivo finale \u00e8 quello di dare vita alla campagna per dare agli utenti un'esperienza unica.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a20303 exad-glass-effect-no exad-sticky-section-no\" data-id=\"8a20303\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-600e0de exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"600e0de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Introduzione all'AR per le aziende\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1706cb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b1706cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Questa parte ci permette di scoprire il mondo della realt\u00e0 aumentata e vedere l'impatto positivo che pu\u00f2 avere. Attraverso questa introduzione, Snap AR vuole dimostrare la sua competenza e il suo status di leader nel campo della realt\u00e0 aumentata.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2b17d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"e2b17d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cos\u00ec, Snap Focus basa la sua certificazione sulla pratica e sui casi di studio per utilizzare al meglio la realt\u00e0 aumentata. L'uso di Lens permette ai marchi di coinvolgere il pubblico, guadagnare visibilit\u00e0 e continuare a crescere.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1265927 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1265927\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5577aa exad-glass-effect-no exad-sticky-section-no\" data-id=\"f5577aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abcf729 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"abcf729\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wbeB26?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_it\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-3953c88 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"3953c88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fc9656 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5fc9656\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39e078b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"39e078b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat e la realt\u00e0 aumentata<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0bb816 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d0bb816\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Snapchat continua quindi a sviluppare il suo campo d'azione nel campo della realt\u00e0 aumentata. Per esempio, il marchio offre gi\u00e0 <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/notizie\/snapchat-ar-shopping\/\"><span style=\"font-weight: 400;\">Shopping AR<\/span><\/a><span style=\"font-weight: 400;\">. Per esempio, da gennaio, i cataloghi delle marche sono disponibili come filtri \"Try-On\". I marchi collegano semplicemente i loro cataloghi di prodotti all'esperienza AR Lens su Snapchat per vedere diversi prodotti dello stesso catalogo apparire in una singola Lens. La proposta di un catalogo immersivo \u00e8 molto importante per un marchio. Infatti, \u00e8 un fondamento della presenza digitale, soprattutto per rendere l'esperienza dinamica, scalabile e soprattutto personalizzata.<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Sempre in questa prospettiva di sviluppo e integrazione della realt\u00e0 aumentata all'applicazione, Snapchat ha appena rilasciato una nuova opzione: i \"Landmarkers personalizzati\". Permette di creare filtri AR su monumenti in un quartiere, statue, vetrine, negozi, ecc. Cos\u00ec, i creatori possono creare esperienze AR da soli tramite Lens Studio. Basta prendere dei punti di riferimento per creare un'esperienza AR incentrata sui monumenti locali che i creatori vogliono evidenziare. \"Questo permetter\u00e0 ai 250.000 creatori di filtri di posizionare le lenti sui luoghi locali che amano per raccontare storie pi\u00f9 ricche alla loro comunit\u00e0 tramite la realt\u00e0 aumentata\", spiega Snapchat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-db6133f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"db6133f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6c9c06 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c6c9c06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5989d68 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"5989d68\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I social network si muovono verso la realt\u00e0 aumentata<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6b6b49e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b6b49e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-78d4969 exad-glass-effect-no exad-sticky-section-no\" data-id=\"78d4969\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d985ae exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"9d985ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"582\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-768x582.png\" class=\"attachment-medium_large size-medium_large wp-image-15698\" alt=\"ar-shopping-pinterest\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-768x582.png 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-600x455.png 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-300x227.png 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-1024x776.png 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping-16x12.png 16w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/pinterest-AR-shopping.png 1340w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ba2e909 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba2e909\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2da110 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b2da110\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Le reti stanno investendo e sviluppando la loro esperienza di realt\u00e0 aumentata una dopo l'altra. Questo \u00e8 in particolare il caso di Pinterest, che ha lanciato la sua esperienza di realt\u00e0 aumentata a febbraio. Molto popolare per le idee di interior design, la rete ha distribuito il <\/span><a style=\"color: #000000;\" href=\"https:\/\/newsroom.pinterest.com\/fr\/pinterest--nouvelle-fonctionnalite-de-realite-augmentee-try-on-for-home-decor\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\"Try On\" per la decorazione della casa<\/span><\/a><span style=\"font-weight: 400;\">. Gli utenti di Internet possono collocare virtualmente mobili e oggetti decorativi nella loro casa: il modo ideale per visualizzare in anticipo il risultato finale e poi procedere all'acquisto!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1c811b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d1c811b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Facebook offre con <\/span><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/spark-ar-filter-instagram\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Scintilla AR<\/span><\/a><span style=\"font-weight: 400;\"> la possibilit\u00e0 di creare gratuitamente filtri di realt\u00e0 aumentata come l'animazione dei volti, il gioco AR, i prodotti 3D o il packaging immersivo. Questi filtri possono poi essere trasmessi su Facebook e Instagram. Spark AR \u00e8 uno strumento molto completo e disponibile gratuitamente. La realt\u00e0 aumentata \u00e8 cos\u00ec diventata un vero e proprio asse di sviluppo per i social network di Meta, e anche una risorsa importante per le marche.\u00a0<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Tik Tok ha anche intrapreso l'avventura della realt\u00e0 aumentata con l'apertura del TikTok Effect Studio nel 2021. La rete sta testando in versione beta questo nuovo strumento. Il sito \"Effect House\" offre a creatori e sviluppatori una moltitudine di strumenti per creare filtri di realt\u00e0 aumentata. Questo progetto \u00e8 attualmente ancora un \"esperimento iniziale\" secondo la piattaforma, ma consentirebbe ai marchi di aggiungere una dose di realt\u00e0 aumentata, aumentando la creativit\u00e0 dei loro contenuti.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Snapchat lancia la certificazione di realt\u00e0 aumentata Contattaci Snap Focus \u00e8 un portale educativo. Il suo scopo \u00e8 quello di aiutare le agenzie e gli operatori di marketing a creare prodotti pubblicitari e a conoscere meglio le funzioni generali dell'applicazione. Ad esempio, Snapchat ha introdotto la sua prima certificazione di realt\u00e0 aumentata. 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Cr\\u00e9er des objectifs \\u00e0 grande \\u00e9chelle\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":23,\"sizes\":[]},\"typography_font_weight\":\"500\",\"header_size\":\"h3\",\"align_mobile\":\"center\",\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":22,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"eaa98e6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Avec cette derni\\u00e8re partie, Snapchat veut offrir aux professionnels des perspectives de d\\u00e9veloppement en leur montrant que de nombreuses choses peuvent \\u00eatre mises en place. 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Via cette introduction, Snap AR souhaite d\\u00e9montrer son expertise et son statut de leader dans le domaine de la r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"400\",\"align_mobile\":\"center\",\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"e2b17d1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Ainsi, Snap Focus base sa certification sur la pratique et la r\\u00e9alisation d\\u2019\\u00e9tude de cas afin d\\u2019utiliser de la meilleure des fa\\u00e7ons la r\\u00e9alit\\u00e9 augment\\u00e9e. 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La marque propose d\\u00e9j\\u00e0 par exemple <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-ar-shopping\\\/\\\"><span style=\\\"font-weight: 400;\\\">l\\u2019AR Shopping<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">. Ainsi, depuis janvier, des catalogues de marques sont disponibles sous forme de filtres \\u201cTry-On\\u201d. Il suffit aux marques de connecter leurs catalogues de produits \\u00e0 l\\u2019exp\\u00e9rience AR Lens sur Snapchat pour voir appara\\u00eetre plusieurs produits du m\\u00eame catalogue dans une seule Lens. La proposition d\\u2019un catalogue immersif est tr\\u00e8s importante pour une marque. En effet, c\\u2019est un fondement de la pr\\u00e9sence num\\u00e9rique, notamment afin de rendre l\\u2019exp\\u00e9rience dynamique, \\u00e9volutive et surtout personnalis\\u00e9e.<\\\/span><\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Toujours dans cette optique de d\\u00e9veloppement et d\\u2019int\\u00e9gration de la r\\u00e9alit\\u00e9 augment\\u00e9e \\u00e0 l\\u2019application, Snapchat vient de sortir une nouvelle option : la \\u201cCustom Landmarkers\\u201d. Elle permet de cr\\u00e9er des filtres en AR sur les monuments d\\u2019un quartier, des statues, des vitrines, des magasins... Ainsi, les cr\\u00e9ateurs peuvent \\u00e9laborer par eux-m\\u00eames des exp\\u00e9riences en AR via Lens Studio. Il suffit de prendre des points de rep\\u00e8re pour cr\\u00e9er une exp\\u00e9rience AR focalis\\u00e9e sur des monuments locaux que veulent mettre en avant les cr\\u00e9ateurs. \\u201cCela va permettre aux 250 000 cr\\u00e9ateurs de filtres de placer des Lenses sur des lieux locaux qu\\u2019ils affectionnent afin de raconter des histoires plus riches \\u00e0 leur communaut\\u00e9 via la r\\u00e9alit\\u00e9 augment\\u00e9e\\u201d explique Snapchat.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"db6133f\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\"},\"elements\":[{\"id\":\"c6c9c06\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"5989d68\",\"elType\":\"widget\",\"settings\":{\"title\":\"Des r\\u00e9seaux sociaux qui s'orientent vers la r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":38,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"6b6b49e\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"78d4969\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"9d985ae\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/pinterest-AR-shopping.png\",\"id\":15698,\"alt\":\"AR Shopping Pinterest\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"6775eb1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"image_size\":\"medium_large\",\"image_custom_dimension\":{\"width\":\"600\",\"height\":\"400\"},\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"ba2e909\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"b2da110\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Les r\\u00e9seaux investissent et d\\u00e9veloppent tour apr\\u00e8s tour leur exp\\u00e9rience de r\\u00e9alit\\u00e9 augment\\u00e9e. C\\u2019est notamment le cas pour Pinterest qui s\\u2019est lanc\\u00e9 dans l\\u2019exp\\u00e9rience de la r\\u00e9alit\\u00e9 augment\\u00e9e en f\\u00e9vrier. Tr\\u00e8s pris\\u00e9e pour les id\\u00e9es d\\u00e9coration d\\u2019int\\u00e9rieur, le r\\u00e9seau a d\\u00e9ploy\\u00e9 aux Etats-Unis le <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/newsroom.pinterest.com\\\/fr\\\/pinterest--nouvelle-fonctionnalite-de-realite-augmentee-try-on-for-home-decor\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">\\u201cTry On for Home Decor\\u201d<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\">. Les internautes peuvent placer virtuellement les meubles et articles de d\\u00e9coration dans leur int\\u00e9rieur : l\\u2019id\\u00e9al pour visualiser \\u00e0 l\\u2019avance le rendu final et passer \\u00e0 l\\u2019achat !<\\\/span><\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"d1c811b\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><span style=\\\"font-weight: 400;\\\">Facebook propose avec <\\\/span><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/spark-ar-filtre-instagram\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><span style=\\\"font-weight: 400;\\\">Spark AR<\\\/span><\\\/a><span style=\\\"font-weight: 400;\\\"> la possibilit\\u00e9 de cr\\u00e9er gratuitement des filtres en r\\u00e9alit\\u00e9 augment\\u00e9e tels que le face animation, le AR game, des produits en 3D ou encore des packaging immersifs. Ces filtres peuvent \\u00eatre ensuite diffus\\u00e9s sur Facebook et Instagram. Spark AR est un outil tr\\u00e8s complet et accessible gratuitement. La r\\u00e9alit\\u00e9 augment\\u00e9e est donc devenue un r\\u00e9el axe de d\\u00e9veloppement pour les r\\u00e9seaux sociaux de Meta, et \\u00e9galement un atout majeur pour les marques.\\u00a0<\\\/span><\\\/span><\\\/p><p><span style=\\\"font-weight: 400; color: #000000;\\\">Tik Tok s\\u2019est \\u00e9galement lanc\\u00e9 dans l\\u2019aventure de la r\\u00e9alit\\u00e9 augment\\u00e9e avec l\\u2019ouverture de TikTok Effect Studio en 2021. Le r\\u00e9seau teste ce nouvel outil en version b\\u00eata. Le site \\u201cEffect House\\u201d propose aux cr\\u00e9ateurs et aux d\\u00e9veloppeurs une multitude d\\u2019outils afin de r\\u00e9aliser des filtres en r\\u00e9alit\\u00e9 augment\\u00e9e. 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