{"id":15661,"date":"2022-03-23T10:00:00","date_gmt":"2022-03-23T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15661"},"modified":"2023-11-10T08:05:05","modified_gmt":"2023-11-10T08:05:05","slug":"experience-immersive-advertising-reality-augmented","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/experience-immersive-advertising-reality-augmented\/","title":{"rendered":"Esperienza immersiva: la realt\u00e0 aumentata dimostra il suo valore"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15661\" class=\"elementor elementor-15661\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-fb345dc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"fb345dc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fa1ca1a exad-glass-effect-no exad-sticky-section-no\" data-id=\"fa1ca1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c8be2 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"11c8be2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pubblicit\u00e0 in <b>realt\u00e0 aumentata<\/b> \u00e8 pi\u00f9 <b>immersivo<\/b> rispetto alla pubblicit\u00e0 tradizionale<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-0d810bc elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0d810bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ba400b4 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"ba400b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e44a18a elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"e44a18a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Per supportare le offerte pubblicitarie in realt\u00e0 aumentata su <\/span><b>Snapchat<\/b><span style=\"font-weight: 400;\">il social network ha condotto un sondaggio internazionale tra i consumatori per analizzare la qualit\u00e0 di una <\/span><b>esperienza immersiva<\/b><span style=\"font-weight: 400;\"> a seconda del tipo di contenuto offerto.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cos'\u00e8 un'esperienza immersiva?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Per caratterizzare <span style=\"color: #000000;\">a <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/experience-immersive\/\">esperienza immersiva<\/a><\/span>La prima cosa su cui concentrarsi \u00e8 la scienza del cervello. Un'esperienza immersiva combina gli aspetti cognitivi, affettivi e conativi del cervello. Questo significa che quando una persona \u00e8 immersa, \u00e8 concentrata sull'esperienza, emotivamente impegnata e la sua memoria sta ricevendo attivamente le informazioni.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Un'esperienza immersiva pu\u00f2 essere ottenuta attraverso vari <\/span><b>tecnologie<\/b><span style=\"font-weight: 400;\"> il cui <\/span><b>realt\u00e0 aumentata<\/b><span style=\"font-weight: 400;\"> che sta diventando sempre pi\u00f9 importante nel <\/span><b>pubblicit\u00e0 sui social network<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5d0764f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5d0764f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd8e2ec exad-glass-effect-no exad-sticky-section-no\" data-id=\"bd8e2ec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a309f08 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"a309f08\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/wbeB26?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"285\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_it\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d93013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d93013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Uno studio mostra il successo della pubblicit\u00e0 in realt\u00e0 aumentata<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b06cda exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b06cda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In questo studio, ai consumatori \u00e8 stato chiesto di guardare e ascoltare 350 diverse pubblicit\u00e0 (TV, cinema, musica, giochi, sport e AR) in modo randomizzato.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per misurare il livello di<\/span><b>immersione<\/b><span style=\"font-weight: 400;\"> \u00c8 stato utilizzato un orologio per monitorare la frequenza cardiaca della persona per vedere se si trovava in uno stato immersivo. La scala del livello di immersione andava da 0 a 100 e tracciava ogni variazione della frequenza cardiaca di una persona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In base ai risultati e all'analisi, lo studio mostra chiaramente che la realt\u00e0 aumentata \u00e8 un'esperienza immersiva perch\u00e9 cattura gli utenti e fornisce loro <\/span><b>emozioni molto pi\u00f9 pronunciate<\/b><span style=\"font-weight: 400;\">. Per dare un'idea, l'indice di immersivit\u00e0 di un annuncio AR disponibile sulle piattaforme (TikTok, Instagram, Facebook e Snapchat) \u00e8 in media 48. Per gli altri annunci tradizionali, l'indice di immersione \u00e8 in media pari a 45.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918fb01 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"918fb01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Per spiegare perch\u00e9 una pubblicit\u00e0 pi\u00f9 immersiva \u00e8 importante per i brand, ricordiamo che l'immersione permette a una persona di <\/span><b>ricordare pi\u00f9 facilmente<\/b><span style=\"font-weight: 400;\"> esperienza ed \u00e8 quindi pi\u00f9 probabile che diventi un membro della <\/span><b>cliente<\/b><span style=\"font-weight: 400;\"> di un marchio. \u00c8 quindi importante che le aziende investano in pubblicit\u00e0 con contenuti di realt\u00e0 aumentata.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-1cbedfd elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"1cbedfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fc28ef exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc28ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be77c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4be77c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"650\" height=\"550\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301.jpg\" class=\"attachment-large size-large wp-image-15662\" alt=\"experience-immersive-snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301.jpg 650w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-600x508.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-300x254.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-snapchat-publicite\u0301-14x12.jpg 14w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0e8b5a6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e8b5a6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8451875 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8451875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tempi di attenzione pi\u00f9 lunghi grazie ai contenuti AR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c08668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c08668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Oltre a evidenziare la maggiore immersivit\u00e0 di un annuncio in realt\u00e0 aumentata, da questo studio \u00e8 emerso un altro aspetto molto interessante. Infatti, mentre la pubblicit\u00e0 tradizionale cattura i consumatori in modo non regolare, la realt\u00e0 aumentata permette di <\/span><b>mantenere alta l'attenzione e il coinvolgimento emotivo<\/b><span style=\"font-weight: 400;\"> in tutto l'annuncio. In questo modo l'impatto \u00e8 maggiore e la memoria conserva pi\u00f9 facilmente l'esperienza immersiva. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-8023ce0 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"8023ce0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f05665 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7f05665\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d26b6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"25d26b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"557\" height=\"600\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301.jpg\" class=\"attachment-large size-large wp-image-15663\" alt=\"experience-immersive\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301.jpg 557w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301-279x300.jpg 279w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/experience-immersive-publicite\u0301-11x12.jpg 11w\" sizes=\"(max-width: 557px) 100vw, 557px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3001e3c exad-glass-effect-no exad-sticky-section-no\" data-id=\"3001e3c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc2d18c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fc2d18c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pubblicit\u00e0 immersiva: Snapchat si distingue dagli altri social network<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae646cc exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"ae646cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Secondo lo studio, Snapchat \u00e8 il social network che offre la migliore esperienza immersiva per gli utenti. Infatti, il punteggio dell'Immersion Index era di 73 su Snapchat, mentre per altre esperienze AR su altri social network era di 43.<\/span><\/p><p><span style=\"font-weight: 400;\">Questo pu\u00f2 essere spiegato dalla <\/span><b>alta tecnologia<\/b><span style=\"font-weight: 400;\"> che Snapchat ha sviluppato sulla sua app per la realt\u00e0 aumentata. Sono molte le caratteristiche che distinguono Snapchat dai suoi concorrenti e sono sempre all'avanguardia in termini di aggiornamenti sulla realt\u00e0 aumentata.<\/span><\/p><p><span style=\"font-weight: 400;\">Cos\u00ec, permette di offrire un'esperienza immersiva qualitativa e interessante per le marche. Inoltre, recentemente,<span style=\"color: #ffffff;\"> <a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/it\/notizie\/snapchat-ar-shopping\/\" target=\"_blank\" rel=\"noopener\"><strong>la funzione di prova su Snapchat si \u00e8 evoluta<\/strong><\/a><\/span> e permette di aggiungere un CTA per andare direttamente al sito web del commerciante. Oltre a offrire un contenuto coinvolgente, il marchio pu\u00f2 incoraggiare rapidamente gli utenti a comprare il prodotto in questione.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b8b6ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd537d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd537d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1175dfb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1175dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Per concludere, \u00e8 quindi importante che i marchi offrano contenuti di realt\u00e0 aumentata. Questa tecnologia \u00e8 una leva importante che continua a dimostrare il suo valore nel marketing. <span style=\"color: #000000;\">Contatta uno dei nostri esperti<\/span> per saperne di pi\u00f9! <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La pubblicit\u00e0 in realt\u00e0 aumentata \u00e8 pi\u00f9 coinvolgente di quella tradizionale Contattaci Per supportare le offerte pubblicitarie in realt\u00e0 aumentata su Snapchat, il social network ha condotto uno studio globale sui consumatori per analizzare la qualit\u00e0 di un'esperienza immersiva in base al tipo di contenuto offerto. Cosa significa esperienza immersiva? Per [...]<\/p>","protected":false},"author":1,"featured_media":470474,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-15661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conseils-reseaux-sociaux"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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Ce qui revient \\u00e0 dire que lorsqu\\u2019une personne est en immersion, elle se concentre sur l\\u2019exp\\u00e9rience, qu\\u2019elle est \\u00e9motionnellement engag\\u00e9e et que sa m\\u00e9moire re\\u00e7oit activement des informations.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Une exp\\u00e9rience immersive peut \\u00eatre r\\u00e9alis\\u00e9e gr\\u00e2ce \\u00e0 diverses <\\\/span><b>technologies<\\\/b><span style=\\\"font-weight: 400;\\\"> dont la <\\\/span><b>r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/b><span style=\\\"font-weight: 400;\\\"> qui prend de plus en plus de place dans les <\\\/span><b>publicit\\u00e9s sur les r\\u00e9seaux sociaux<\\\/b><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"5d0764f\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"bd8e2ec\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"a309f08\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"af84bb5\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"7ae3607\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"8d93013\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une \\u00e9tude qui montre la r\\u00e9ussite des publicit\\u00e9s en r\\u00e9alit\\u00e9 augment\\u00e9e\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"8b06cda\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Dans cette \\u00e9tude, les consommateurs ont \\u00e9t\\u00e9 amen\\u00e9s \\u00e0 regarder et \\u00e9couter 350 publicit\\u00e9s diff\\u00e9rentes (t\\u00e9l\\u00e9vision, cin\\u00e9ma, musique, jeux, sport et AR) de mani\\u00e8re al\\u00e9atoire.&nbsp;<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Pour mesurer le niveau d\\u2019<\\\/span><b>immersion<\\\/b><span style=\\\"font-weight: 400;\\\"> de la personne, une montre permettait de conna\\u00eetre la fr\\u00e9quence cardiaque afin de savoir si la personne \\u00e9tait engag\\u00e9e dans un \\u00e9tat immersif. L'\\u00e9chelle du niveau d\\u2019immersion \\u00e9tait de 0 \\u00e0 100 et elle permettait de cartographier chaque \\u00e9volution cardiaque d\\u2019une personne.<\\\/span><\\\/p>\\n<p><span style=\\\"font-weight: 400;\\\">Selon les r\\u00e9sultats et les analyses faites, l\\u2019\\u00e9tude montre clairement que la r\\u00e9alit\\u00e9 augment\\u00e9e est une exp\\u00e9rience immersive car elle captive les utilisateurs et leur procure <\\\/span><b>des \\u00e9motions bien plus prononc\\u00e9es<\\\/b><span style=\\\"font-weight: 400;\\\">. Pour donner un ordre d\\u2019id\\u00e9e, l\\u2019indice immersif pour une publicit\\u00e9 AR disponible sur les plateformes (TikTok, Instagram, Facebook et Snapchat) est de 48 en moyenne. 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Il est donc important pour les entreprises d\\u2019investir dans des publicit\\u00e9s avec des contenus en r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"1cbedfd\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"7fc28ef\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":54.561},\"elements\":[{\"id\":\"4be77c8\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/experience-immersive-snapchat-publicite\\u0301.jpg\",\"id\":15662,\"alt\":\"experience-immersive-snapchat\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"cc62615\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"0e8b5a6\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":45.352,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"8451875\",\"elType\":\"widget\",\"settings\":{\"title\":\"Une r\\u00e9gularit\\u00e9 de l\\u2019attention plus longue gr\\u00e2ce au contenu AR\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4c08668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">En plus de mettre en avant l\\u2019augmentation de l\\u2019immersion dans une publicit\\u00e9 en r\\u00e9alit\\u00e9 augment\\u00e9e, un autre point tr\\u00e8s int\\u00e9ressant est ressorti de cette \\u00e9tude. En effet, alors que la publicit\\u00e9 traditionnelle captive les consommateurs de fa\\u00e7on non r\\u00e9guli\\u00e8re, la r\\u00e9alit\\u00e9 augment\\u00e9e permet de <\\\/span><b>maintenir l\\u2019engagement \\u00e9motionnel et l\\u2019attention \\u00e9lev\\u00e9<\\\/b><span style=\\\"font-weight: 400;\\\"> tout au long de la publicit\\u00e9. Ainsi, elle est plus percutante et la m\\u00e9moire a plus de facilit\\u00e9 \\u00e0 retenir cette exp\\u00e9rience immersive. <\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"edadf4a\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"8023ce0\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"7f05665\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":54.561,\"content_position\":\"center\"},\"elements\":[{\"id\":\"25d26b6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/experience-immersive-publicite\\u0301.jpg\",\"id\":15663,\"alt\":\"experience-immersive\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"2e4b5ee\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":false},{\"id\":\"3001e3c\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":45.352,\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":\"10\",\"bottom\":\"50\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"fc2d18c\",\"elType\":\"widget\",\"settings\":{\"title\":\"Publicit\\u00e9 immersive : Snapchat se d\\u00e9marque des autres r\\u00e9seaux sociaux\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"header_size\":\"h3\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_weight\":\"500\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"ae646cc\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Selon l\\u2019\\u00e9tude, Snapchat serait le r\\u00e9seau social qui proposerait la meilleure exp\\u00e9rience immersive pour les utilisateurs. En effet, le score de l\\u2019indice d\\u2019immersion \\u00e9tait de 73 sur Snapchat alors que pour les autres exp\\u00e9riences AR sur les les autres r\\u00e9seaux sociaux est de 43.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ceci peut s\\u2019expliquer par la <\\\/span><b>haute technologie<\\\/b><span style=\\\"font-weight: 400;\\\"> que Snapchat a d\\u00e9velopp\\u00e9 sur son application pour la r\\u00e9alit\\u00e9 augment\\u00e9e. Il existe de nombreuses fonctionnalit\\u00e9s qui permettent \\u00e0 Snapchat de se d\\u00e9marquer de ses concurrents et ont toujours une grande avance sur les mises \\u00e0 jour en termes de r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Ainsi elle permet de proposer une exp\\u00e9rience immersive qualitative et int\\u00e9ressante pour les marques. De plus, depuis peu,<span style=\\\"color: #ffffff;\\\"> <a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/actualites\\\/snapchat-ar-shopping\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"><strong>la fonctionnalit\\u00e9 try-on sur Snapchat a \\u00e9volu\\u00e9<\\\/strong><\\\/a><\\\/span> et permet d\\u2019ajouter un CTA pour se rendre directement sur le site du commer\\u00e7ant. 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