{"id":15627,"date":"2022-03-30T10:00:00","date_gmt":"2022-03-30T10:00:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=15627"},"modified":"2023-11-10T08:03:46","modified_gmt":"2023-11-10T08:03:46","slug":"create-lens-with-lens-web-builder","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/create-lens-with-lens-web-builder\/","title":{"rendered":"Come creare un filtro Snapchat con Lens Web Builder"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15627\" class=\"elementor elementor-15627\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ccb3e04 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"ccb3e04\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3dad8d exad-glass-effect-no exad-sticky-section-no\" data-id=\"d3dad8d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa8649c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"fa8649c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Come <b>creare un obiettivo sponsorizzato<\/b> su Snapchat con Lens Web Builder?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-93ae320 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"93ae320\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b188d78 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b188d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9778177 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9778177\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step1\">Passo 1: andare a Lens Web Builder<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step2\">Passo 2: creare un nuovo filtro Snapchat<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step3\">Fase 3: personalizzare l'obiettivo<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d6fd7a exad-glass-effect-no exad-sticky-section-no\" data-id=\"8d6fd7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769e5c9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"769e5c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step4\">Fase 4: Finalizzare il filtro Snapchat<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#step5\">Fase 5: Creare l'annuncio<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9654ddf elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9654ddf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6b8e78d elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"6b8e78d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924e26d elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"924e26d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6545577 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6545577\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c2a0f exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5c2a0f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622b189 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"622b189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Di recente, Snapchat ha rilasciato uno strumento per i principianti che consente di creare facilmente una <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/it\/consiglio-social-networking\/filtri-snapchat\/\">Lente in realt\u00e0 aumentata<\/a><\/span>. Questa piattaforma si chiama Lens Web Builder e consente di importare una risorsa e\/o un livello creato da Canva o Photoshop senza alcuna estensione o plugin speciale. Lens Web Builder \u00e8 dedicato ai marchi con una presenza su Snapchat che vogliono lanciare una campagna pubblicitaria utilizzando un filtro Snapchat. Lens Web Builder \u00e8 quindi un editor di filtri come WordPress \u00e8 un editor per la creazione di siti web (CMS).<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Il web builder \u00e8 intuitivo e offre la possibilit\u00e0 di creare obiettivi in modo semplice e senza dover scrivere una sola riga di codice. Ci\u00f2 significa che i brand possono facilmente creare filtri e pubblicarli su Snapchat senza alcuna conoscenza o abilit\u00e0 di codifica (i filtri di Snapchat funzionano con un linguaggio di codice diverso dall'HTML).\u00a0<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ovviamente, questo strumento \u00e8 accessibile solo al brand stesso e non pu\u00f2 rivolgersi a un'agenzia per la creazione del filtro. Le funzionalit\u00e0 sono quindi piuttosto limitate e non sar\u00e0 possibile creare un obiettivo completo o qualitativo con Lens Web Builder; tuttavia, questo strumento di creazione consente di modificare, gestire il layout e inserire le parole chiave per un filtro Snapchat in modo semplice.<\/span><\/p><p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In effetti, Snapchat offre asset 2D (visivi) o 3D in una libreria, ma questo significa che chiunque crei un filtro potr\u00e0 anche riutilizzarli. Si pu\u00f2 quindi scegliere di importare i propri asset, ma si \u00e8 limitati dalle diverse attivazioni delle Lenti esistenti.<\/span><\/p><p style=\"text-align: left;\">Questo strumento di personalizzazione gratuito consente di creare filtri Snapchat personalizzabili che potrebbero essere utili nella vostra strategia di e-commerce per generare clic e attirare gli utenti su un URL, il tutto senza plugin\/estensioni e con l'aiuto di un tutorial.<\/p><p style=\"text-align: left;\">Questo software di web design \u00e8 uno dei pi\u00f9 importanti strumenti e siti web gratuiti per creare una vetrina Ecommerce (ad esempio sul vostro negozio Prestashop).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12015ad exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"12015ad\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e419974 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e419974\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1- Accesso a Lens Web Builder<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-c83c481 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"c83c481\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5c885f exad-glass-effect-no exad-sticky-section-no\" data-id=\"b5c885f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed1f8de exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"ed1f8de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"284\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-1024x364.jpg\" class=\"attachment-large size-large wp-image-15630\" alt=\"lens-web-builder\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-1024x364.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-600x213.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-300x107.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-768x273.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens-18x6.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/1-lens-web-builder-creer-lens.jpg 1152w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c153867 exad-glass-effect-no exad-sticky-section-no\" data-id=\"c153867\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Per fare questo \u00e8 necessario accedere a <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/ads.snapchat.com\/\" target=\"_blank\" rel=\"noopener\">Responsabile degli annunci<\/a><\/span> e clicca sul menu in alto a sinistra e seleziona \"Create an Augmented Reality Lens\".<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6a3ebf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6a3ebf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73332e6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"73332e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04f95c3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"04f95c3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contatti<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-f345a90{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e94e8f0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"e94e8f0\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d93013 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8d93013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2- Creare un nuovo filtro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-25e8f4d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"25e8f4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-043494a exad-glass-effect-no exad-sticky-section-no\" data-id=\"043494a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d26b6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"25d26b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"393\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-1024x503.jpg\" class=\"attachment-large size-large wp-image-15629\" alt=\"lente-web-builder-snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-1024x503.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-600x295.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-300x147.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-768x377.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-1536x754.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens-18x9.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens.jpg 1917w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fa20278 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fa20278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75516f6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"75516f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al fine di rendere l'uso di Lens Web Builder pi\u00f9 facile ed efficiente, Snapchat offre gi\u00e0 modelli di filtri gi\u00e0 pronti in cui devi solo integrare i tuoi elementi dopo. La seconda soluzione \u00e8 iniziare un filtro da zero.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-b8b6ef2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b8b6ef2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fd537d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd537d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8abd0d3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"8abd0d3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8451875 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"8451875\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3- Personalizzare il tuo obiettivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c08668 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"4c08668\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il passo successivo consiste nell'aggiungere o rimuovere livelli in modo illimitato nelle Lenti, a seconda di ci\u00f2 che si desidera rendere. Per fare ci\u00f2, si ha accesso a una libreria di livelli che elenca diverse categorie, come gli accessori per occhi e naso, gli accessori per la parte superiore della testa, gli effetti speciali o persino l'aggiunta di prodotti per il trucco per la prova.<\/span><\/p><p><span style=\"font-weight: 400;\">La piattaforma \u00e8 abbastanza divertente da capire cosa si deve fare e dove inserire gli elementi per personalizzare il filtro. Lens Web Builder \u00e8 dotato di funzionalit\u00e0 drag and drop, proprio come la creazione di un sito su un CMS. Come spiegato in precedenza, l'utilizzo di Lens Web Builder \u00e8 molto superficiale e non consente di creare un filtro pi\u00f9 preciso di quello offerto da questo strumento.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Naturalmente puoi provare la tua Lens cliccando sul piccolo logo di Snapchat sulla destra dell'anteprima. In questo modo riceverai una notifica sull'app Snapchat per provare il tuo filtro.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be77c8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"4be77c8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"403\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-1024x516.jpg\" class=\"attachment-large size-large wp-image-15632\" alt=\"lente-web-builder-explication\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-1024x516.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-600x303.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-300x151.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-768x387.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-1536x774.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens-18x9.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/3-lens-web-builder-creer-lens.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f5b090 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0f5b090\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Prima di passare alla fase successiva, non dimenticate di registrare un video dimostrativo che sar\u00e0 importante per il resto del processo. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f3488 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"73f3488\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-243c529 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"243c529\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4- Finalizzazione dell'obiettivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-317d397 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"317d397\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45e1623 exad-glass-effect-no exad-sticky-section-no\" data-id=\"45e1623\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-417f678 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"417f678\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-1024x515.jpg\" class=\"attachment-large size-large wp-image-15631\" alt=\"create-lens-web-builder\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-1024x515.jpg 1024w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-600x302.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-300x151.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-768x386.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-1536x773.jpg 1536w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens-18x9.jpg 18w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e4abd7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2e4abd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f081b0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7f081b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dopo aver personalizzato il tuo filtro, clicca su \"Next\" e poi dai un nome al tuo filtro e importa un'icona per rappresentare il tuo Lens.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Poi importa il video dimostrativo che hai fatto prima. <\/span><span style=\"font-weight: 400;\">Clicca su \"Crea la tua lente\".<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc140d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"6fc140d\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"step5\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1096ee3 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"1096ee3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5 - Creare la pubblicit\u00e0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34436fb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"34436fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una volta creato il tuo Lens, sarai reindirizzato alla pagina di creazione dell'annuncio per inserire i dettagli.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Come potete vedere, potete usare Lens Web Builder solo per creare un annuncio dietro. Il tuo filtro non sar\u00e0 pubblicato gratuitamente nella libreria dei filtri di Snapchat.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Anche se Lens Web Builder \u00e8 un passo avanti per i marchi, \u00e8 ancora uno strumento molto semplificato e non permette di creare filtri unici e personalizzati 100%. Inoltre, se usi Lens Web Builder, sei obbligato a creare un annuncio per pubblicare la lente. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1175dfb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1175dfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Se desiderate sviluppare un filtro Snapchat che rappresenti l'immagine del vostro marchio e che sia pi\u00f9 tecnico, non esitate a <span style=\"color: #000000;\">contatta uno dei nostri esperti<\/span> per saperne di pi\u00f9!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Come si crea un obiettivo sponsorizzato su Snapchat con Lens Web Builder? Fase 1: Vai a Lens Web Builder Fase 2: Crea un nuovo filtro Snapchat Fase 3: Personalizza il tuo obiettivo Fase 4: Finalizza il filtro Snapchat Fase 5: Crea l'annuncio Contattaci Snapchat ha recentemente rilasciato un 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Lens Web Builder ?\",\"align\":\"left\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_margin\":{\"unit\":\"px\",\"top\":\"20\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_font_size_tablet\":{\"unit\":\"px\",\"size\":30,\"sizes\":[]},\"typography_font_size_mobile\":{\"unit\":\"px\",\"size\":28,\"sizes\":[]},\"header_size\":\"h1\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"93ae320\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"b188d78\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"9778177\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step1\\\">\\u00c9tape 1 : Se rendre sur Lens Web Builder<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step2\\\">\\u00c9tape 2 : Cr\\u00e9er un nouveau filtre Snapchat<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step3\\\">\\u00c9tape 3 : Personnaliser sa Lens<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true},{\"id\":\"8d6fd7a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"769e5c9\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step4\\\">\\u00c9tape 4 : Finaliser le filtre Snapchat<\\\/a><\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"#step5\\\">\\u00c9tape 5 : Cr\\u00e9er la publicit\\u00e9<\\\/a><\\\/span><\\\/p>\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_weight\":\"500\",\"typography_line_height\":{\"unit\":\"px\",\"size\":16,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true},{\"id\":\"9654ddf\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"6b8e78d\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"space_between_widgets\":0,\"_inline_size_tablet\":60,\"hide_mobile\":\"hidden-mobile\"},\"elements\":[{\"id\":\"924e26d\",\"elType\":\"widget\",\"settings\":{\"text\":\"Contactez-nous\",\"align\":\"left\",\"size\":\"md\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Depuis peu, Snapchat a sorti un outil fait pour les d\\u00e9butants afin de cr\\u00e9er facilement une <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/conseils-reseaux-sociaux\\\/filtres-snapchat\\\/\\\">Lens en r\\u00e9alit\\u00e9 augment\\u00e9e<\\\/a><\\\/span>. Cette plateforme s\\u2019appelle Lens Web Builder et permet d'importer un asset et\\\/ou un calque cr\\u00e9\\u00e9s depuis Canva ou Photoshop sans extension ou plugin particulier. Lens Web Builder est d\\u00e9di\\u00e9e aux marques pr\\u00e9sentes sur Snapchat qui souhaiteraient lancer une campagne de publicit\\u00e9 gr\\u00e2ce \\u00e0 un filtre Snapchat. Lens Web Builder est donc un \\u00e9diteur de filtre de la m\\u00eame fa\\u00e7on que Wordpress est un \\u00e9diteur de cr\\u00e9ation de sites web (CMS).<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Le web builder est intuitif &amp; propose de r\\u00e9aliser des Lenses facilement et sans avoir \\u00e0 coder une seule ligne. Ainsi, les marques peuvent donc facilement cr\\u00e9er des filtres et les publier sur Snapchat sans aucune connaissance ni notion de codage (les filtres Snapchat fonctionnent avec un autre langage de code tr\\u00e8s diff\\u00e9rent du code HTML).\\u00a0<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">Bien \\u00e9videmment, cet outil n\\u2019est accessible que par la marque elle-m\\u00eame et elle ne peut pas faire appel \\u00e0 une agence pour cr\\u00e9er le filtre. Les fonctionnalit\\u00e9s sont donc assez limit\\u00e9es et vous ne pourrez pas cr\\u00e9er une Lens compl\\u00e8te ou qualitative avec Lens Web Builder; bien que cet outil de cr\\u00e9ation vous permette d'\\u00e9diter, g\\u00e9rer la mise en page et renseigner les mots-cl\\u00e9s d'un filtre Snapchat facilement.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\"><span style=\\\"font-weight: 400;\\\">En effet, Snapchat propose des assets 2D (visuels) ou 3D dans une biblioth\\u00e8que mais cela veut dire que toutes les personnes cr\\u00e9ant un filtre pourront aussi les r\\u00e9utiliser. Vous pouvez alors faire le choix d\\u2019importer vos propres assets mais vous serez restreint par les diff\\u00e9rentes activations des Lenses qu\\u2019il existe.<\\\/span><\\\/p><p style=\\\"text-align: left;\\\">Cet outil de personnalisation, qui n'est pas payant, vous permet de cr\\u00e9er des filtres Snapchat personnalisables qui pourraient \\u00eatre utiles dans votre strat\\u00e9gie E-commerce pour g\\u00e9n\\u00e9rer des clics et attirer les utilisateurs vers une Url, le tout sans plugins \\\/ extensions et \\u00e0 la faveur d'un tutoriel.<\\\/p><p style=\\\"text-align: left;\\\">Ce logiciel de cr\\u00e9ation sur le web fait partie des sites internet et outils gratuits indispensables pour vous cr\\u00e9er une vitrine Ecommerce (par exemple sur votre boutique Prestashop).<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"c153867\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"25d7d27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Pour cela il faut vous connecter \\u00e0 <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"http:\\\/\\\/ads.snapchat.com\\\/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Ads Manager<\\\/a><\\\/span> et cliquez sur le menu en haut \\u00e0 gauche puis s\\u00e9lectionner \\u201cCr\\u00e9er une Lens en r\\u00e9alit\\u00e9 augment\\u00e9e\\u201d.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip 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Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"25e8f4d\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"043494a\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null},\"elements\":[{\"id\":\"25d26b6\",\"elType\":\"widget\",\"settings\":{\"image\":{\"url\":\"https:\\\/\\\/filtermaker.fr\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/2-lens-web-builder-creer-lens.jpg\",\"id\":15629,\"alt\":\"lens-web-builder-snapchat\",\"source\":\"library\"},\"ekit_all_conditions_list\":[{\"_id\":\"2e4b5ee\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\"},\"elements\":[],\"widgetType\":\"image\"}],\"isInner\":true},{\"id\":\"fa20278\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"75516f6\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Afin de rendre l\\u2019utilisation de Lens Web Builder plus simple et efficace, Snapchat propose d\\u00e9j\\u00e0 des templates de filtres d\\u00e9j\\u00e0 tout fait o\\u00f9 vous avez juste \\u00e0 int\\u00e9grer vos \\u00e9l\\u00e9ments \\u00e0 vous par la suite. La deuxi\\u00e8me solution est de commencer un filtre depuis le d\\u00e9but.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"0\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":17,\"sizes\":[]},\"typography_font_weight\":\"400\",\"_padding\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true},\"_background_background\":\"classic\",\"_background_color\":\"#90A8ED\",\"_border_border\":\"solid\",\"_border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"_border_color\":\"#000000\",\"_border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true}},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":true}],\"isInner\":true}],\"isInner\":false}],\"isInner\":false},{\"id\":\"b8b6ef2\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"50\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"fd537d4\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}]},\"elements\":[{\"id\":\"8abd0d3\",\"elType\":\"widget\",\"settings\":{\"anchor\":\"step3\"},\"elements\":[],\"widgetType\":\"menu-anchor\"},{\"id\":\"8451875\",\"elType\":\"widget\",\"settings\":{\"title\":\"3- Personnaliser sa Lens\",\"ekit_all_conditions_list\":[{\"_id\":\"35eafba\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":42,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"4c08668\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">L\\u2019\\u00e9tape suivante consiste \\u00e0 ajouter ou supprimer des calques de fa\\u00e7on illimit\\u00e9 dans votre Lens selon ce que vous voulez avoir comme rendu. 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La deuxi\u00e8me solution est de commencer un filtre depuis le d\u00e9but.\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/2-lens-web-builder-creer-lens.jpg\",\"width\":1917,\"height\":941}},{\"@type\":\"HowToStep\",\"name\":\"Personnalisez votre lens\",\"url\":\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/creer-lens-avec-lens-web-builder\/#step3\",\"itemListElement\":{\"@type\":\"HowToDirection\",\"text\":\"L\u2019\u00e9tape suivante consiste \u00e0 ajouter ou supprimer des calques dans votre Lens selon ce que vous voulez avoir comme rendu. 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Cliquez sur \u201cCr\u00e9er votre Lens\u201d.\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2022\/03\/4-lens-web-builder-creer-lens.jpg\",\"width\":1920,\"height\":966}},{\"@type\":\"HowToStep\",\"name\":\"Cr\u00e9ez votre publicit\u00e9\",\"url\":\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/creer-lens-avec-lens-web-builder\/#step5\",\"itemListElement\":{\"@type\":\"HowToDirection\",\"text\":\"Lorsque vous avez cr\u00e9\u00e9 votre Lens, vous allez \u00eatre redirig\u00e9 sur la page de cr\u00e9ation de la publicit\u00e9 afin de rentrer les d\u00e9tails. \"}}]}<\/script><!-- \/ Schema optimized by Schema Pro --><!-- Schema optimized by Schema Pro --><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"BlogPosting\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/filtermaker.fr\/conseils-reseaux-sociaux\/creer-lens-avec-lens-web-builder\/\"},\"headline\":\"Comment cr\u00e9er un filtre Snapchat avec Lens Web Builder\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2023\/01\/How-to-create-a-Snapchat-filter-with-lens-web-builder.jpg\",\"width\":1440,\"height\":1080},\"datePublished\":\"2022-03-30T10:00:00+0000\",\"dateModified\":\"2023-09-12T13:12:17+0000\",\"author\":{\"@type\":\"Person\",\"name\":\"Celia Albertone\",\"url\":\"https:\/\/filtermaker.fr\/author\/celia-albertone\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Filter Maker\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/09\/Fichier-1-1.svg\"}},\"description\":null}<\/script><!-- \/ Schema optimized by Schema Pro -->","_thumbnail_id":"470480","fpd_product_categories":"","fpd_product_categories_mobile":"","fpd_product_settings":"","fpd_products":"","fpd_products_mobile":"","fpd_source_type":"","fpd_source_type_mobile":"","_cart_discount":null,"_cart_discount_tax":null,"_order_currency":null,"_order_shipping":null,"_order_shipping_tax":null,"_order_tax":null,"_order_total":null,"_order_version":null,"_prices_include_tax":null,"_links":{"self":[{"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/posts\/15627"}],"collection":[{"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/comments?post=15627"}],"version-history":[{"count":0,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/posts\/15627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/media\/470480"}],"wp:attachment":[{"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/media?parent=15627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/categories?post=15627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/filtermaker.fr\/it\/wp-json\/wp\/v2\/tags?post=15627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}