{"id":4863,"date":"2021-02-12T17:54:16","date_gmt":"2021-02-12T17:54:16","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=4863"},"modified":"2023-11-10T08:53:28","modified_gmt":"2023-11-10T08:53:28","slug":"snapchat-arielia-realite-augmentee","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/fr\/actualites\/snapchat-arielia-realite-augmentee\/","title":{"rendered":"Ariel IA : le nouvel investissement de Snapchat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4863\" class=\"elementor elementor-4863\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-0e80050 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e80050\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b735b1a exad-glass-effect-no exad-sticky-section-no\" data-id=\"b735b1a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd5036 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"0fd5036\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ariel IA : le nouvel investissement  de Snapchat<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f090c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f090c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5b33759 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b33759\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bc0d19 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"0bc0d19\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-04581df elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"04581df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0108234 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0108234\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cd652f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"7cd652f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Snapchat connu pour son principe de partage de photo et de vid\u00e9o \u00e9ph\u00e9m\u00e8re, s\u2019est vu proposer de plus en plus de services en r\u00e9alit\u00e9 augment\u00e9e au travers de ses Lens. Apr\u00e8s avoir annonc\u00e9 la cr\u00e9ation d\u2019un fonds de 3,5 millions de dollars en d\u00e9cembre dernier, et avoir consacr\u00e9 une partie importante lors de leur conf\u00e9rence Snap partner summit\u00a0 class 2020. Snapchat continue sur cet \u00e9lan, en rachetant une start-up britannique sp\u00e9cialis\u00e9e dans l\u2019intelligence artificielle, mais r\u00e9put\u00e9e aussi pour leur ma\u00eetrise de la r\u00e9alit\u00e9 augment\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-418264d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"418264d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fb3af2 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5fb3af2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91f3151 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"91f3151\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ariel IA et son savoir-faire en mati\u00e8re de r\u00e9alit\u00e9 augment\u00e9, id\u00e9al pour le d\u00e9veloppement de Snapchat<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec2ba1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0ec2ba1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u2019est au mois de d\u00e9cembre 2020 que la nouvelle est tomb\u00e9e, la maison m\u00e8re rach\u00e8te officiellement l\u2019entreprise Ariel IA con\u00e7ue en 2018 par une personne de chez Facebook, et une autre de chez Google.<\/p><p>Leur ma\u00eetrise de l\u2019intelligence artificielle en a fait leurs atouts et leur a rapidement permis d\u2019avoir plus d\u2019un million de dollars en fond d&rsquo;investissement.<br \/>Un bon d\u00e9but permettant au r\u00e9seau social de s&rsquo;int\u00e9resser vivement \u00e0 cette start-up qui r\u00e9pondait parfaitement \u00e0 la demande grandissante de Snapchat en terme de r\u00e9alit\u00e9 augment\u00e9e.<br \/>Leur sp\u00e9cialit\u00e9 \u00e9tant l\u2019intelligence artificielle, appel\u00e9e aussi vision par ordinateur, est tr\u00e8s utilis\u00e9e pour la r\u00e9alit\u00e9 augment\u00e9e.<br \/>De plus, les ing\u00e9nieurs de leur \u00e9quipe travaillent aussi sur un processus de reconstitution d\u2019une personne en temps r\u00e9el en mod\u00e8le 3D.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9526804 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"9526804\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"481\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snachat-ariel-filtermaker.jpg\" class=\"attachment-large size-large wp-image-12667\" alt=\"ariel-filtermaker-snapchat\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snachat-ariel-filtermaker.jpg 1000w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snachat-ariel-filtermaker-600x361.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snachat-ariel-filtermaker-300x180.jpg 300w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snachat-ariel-filtermaker-768x462.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0da5684 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"0da5684\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une technologie pouvant \u00eatre utilis\u00e9e notamment pour des essais de v\u00eatements virtuels ou des jeux immersifs.<br \/>C\u2019est d\u2019ailleurs ce que veut en tirer Snapchat, en effet, l\u2019application met l\u2019accent sur son d\u00e9veloppement pour les g\u00e9n\u00e9rations futures qui se doit d\u2019\u00eatre \u201caliment\u00e9e par la perception et la reconstruction humaine 3D en temps r\u00e9el et au pixel pr\u00e8s\u00a0\u00bb.<br \/>En investissant ainsi, Snap a d\u00e9cid\u00e9 de \u201cse concentrer sur la construction maillage 3D sur mobile d\u2019une mani\u00e8re rapide et efficace avec un cas d\u2019utilisation en r\u00e9alit\u00e9 augment\u00e9e.<\/p><p>L\u2019id\u00e9e au travers de cette collaboration est donc de contribuer au d\u00e9veloppement de Snapchat gr\u00e2ce \u00e0 une technologie d\u00e9j\u00e0 pr\u00e9sente sur l\u2019application, mais qui se doit d&rsquo;\u00eatre am\u00e9lior\u00e9e pour les futurs utilisateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-cf0b785 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"cf0b785\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-590e518 exad-glass-effect-no exad-sticky-section-no\" data-id=\"590e518\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-743e55c exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"743e55c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/31412l?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"194\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_fr\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-81716ed elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"81716ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-147f8a7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"147f8a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09b5005 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"09b5005\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat mise sur la r\u00e9alit\u00e9 augment\u00e9e avec diff\u00e9rents projets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-677562b exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"677562b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s avoir \u00e9tabli plusieurs budgets au cours de ces derni\u00e8res ann\u00e9es, Snapchat a tripl\u00e9 le budget initial pr\u00e9vu \u00e0 cet effet pour se concentrer sur cette technologie avant-gardiste.<br \/>La r\u00e9alit\u00e9 augment\u00e9e a d&rsquo;abord \u00e9t\u00e9 d\u00e9ploy\u00e9e\u00a0sur les lens avec des filtres contenant des \u00e9l\u00e9ments 3D.\u00a0Snap a d\u00e9cid\u00e9 de d\u00e9bloquer des fonds pour les cr\u00e9ateurs de filtres, afin de les pousser \u00e0 inclure la r\u00e9alit\u00e9 augment\u00e9e dans leurs r\u00e9alisations. \u00c0\u00a0cela s&rsquo;ajoute aussi le mod\u00e8le Wannaby, une machine learning pour cr\u00e9er des filtres qui interagissent avec les pieds.<\/p><p>Ensuite, la r\u00e9alit\u00e9 augment\u00e9e s\u2019est invit\u00e9e sur les fa\u00e7ades des rues avec l\u2019apparition des local Lenses, o\u00f9 l&rsquo;utilisateur \u00e0 la possibilit\u00e9 de peindre virtuellement les murs d\u2019une rue via l\u2019application, puis sur les monuments avec la fonction Land Makers.<\/p><p>Dor\u00e9navant, ce sont 12 ing\u00e9nieurs travaillant chez Ariel IA qui vont devoir rendre la cam\u00e9ra de Snapchat plus intelligente et am\u00e9liorer la fonction de r\u00e9alit\u00e9 augment\u00e9e, afin de permettre aux utilisateurs de mieux s&rsquo;engager dans le monde r\u00e9el.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-bd76d68 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"bd76d68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9b92ea exad-glass-effect-no exad-sticky-section-no\" data-id=\"a9b92ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f4ea6f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6f4ea6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06a7db8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"06a7db8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Snapchat mise donc sur cette innovation pour perfectionner la r\u00e9alit\u00e9 augment\u00e9e utilis\u00e9e sur la plateforme afin d\u2019offrir \u00e0 ses utilisateurs des fonctionnalit\u00e9s plus pouss\u00e9es et qualitatives. Ces investissements montrent \u00e0 quel point la r\u00e9alit\u00e9 augment\u00e9e est un enjeu d\u2019avenir pour les g\u00e9ants de la tech.<\/span><br \/><span style=\"color: #000000;\">Ce n\u2019est d\u2019ailleurs pas la premi\u00e8re plateforme \u00e0 parier sur cet enjeu, puisque <a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/actualites\/pinterest-filtre-make-up-outil\/\" target=\"_blank\" rel=\"noopener\">Pinterest a lui-m\u00eame propos\u00e9 son try on en AR pour le make-up.<\/a><\/span><br \/><span style=\"color: #000000;\">Une v\u00e9ritable r\u00e9ussite, poussant les consommateurs \u00e0 l\u2019achat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ariel IA : le nouvel investissement de Snapchat Contactez-nous Snapchat connu pour son principe de partage de photo et de vid\u00e9o \u00e9ph\u00e9m\u00e8re, s\u2019est vu proposer de plus en plus de services en r\u00e9alit\u00e9 augment\u00e9e au travers de ses Lens. Apr\u00e8s avoir annonc\u00e9 la cr\u00e9ation d\u2019un fonds de 3,5 millions de dollars en d\u00e9cembre dernier, et 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aussi vision par ordinateur, est tr\\u00e8s utilis\\u00e9e pour la r\\u00e9alit\\u00e9 augment\\u00e9e.<br \\\/>De plus, les ing\\u00e9nieurs de leur \\u00e9quipe travaillent aussi sur un processus de reconstitution d\\u2019une personne en temps r\\u00e9el en mod\\u00e8le 3D.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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son d\\u00e9veloppement pour les g\\u00e9n\\u00e9rations futures qui se doit d\\u2019\\u00eatre \\u201caliment\\u00e9e par la perception et la reconstruction humaine 3D en temps r\\u00e9el et au pixel pr\\u00e8s\\\".<br \\\/>En investissant ainsi, Snap a d\\u00e9cid\\u00e9 de \\u201cse concentrer sur la construction maillage 3D sur mobile d\\u2019une mani\\u00e8re rapide et efficace avec un cas d\\u2019utilisation en r\\u00e9alit\\u00e9 augment\\u00e9e.<\\\/p><p>L\\u2019id\\u00e9e au travers de cette collaboration est donc de contribuer au d\\u00e9veloppement de Snapchat gr\\u00e2ce \\u00e0 une technologie d\\u00e9j\\u00e0 pr\\u00e9sente sur l\\u2019application, mais qui se doit d'\\u00eatre am\\u00e9lior\\u00e9e pour les futurs utilisateurs.<\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work 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