{"id":4694,"date":"2021-02-10T15:08:31","date_gmt":"2021-02-10T15:08:31","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=4694"},"modified":"2023-11-10T08:53:58","modified_gmt":"2023-11-10T08:53:58","slug":"choisir-reseau-social-cible","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/fr\/conseils-reseaux-sociaux\/choisir-reseau-social-cible\/","title":{"rendered":"Client\u00e8le cible et r\u00e9seau sociaux : on vous donne les cl\u00e9s pour mener \u00e0 bien votre strat\u00e9gie social media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4694\" class=\"elementor elementor-4694\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9a7a6a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9a7a6a6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-554271c exad-glass-effect-no exad-sticky-section-no\" data-id=\"554271c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18fa29a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"18fa29a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Client\u00e8le cible<\/b> et r\u00e9seaux sociaux : on vous donne les cl\u00e9s pour mener \u00e0 bien <b>votre strat\u00e9gie<\/b> social media<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-d0233d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d0233d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8b0f26 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f8b0f26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b178f4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"8b178f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#titre1\">Facebook le doyen des r\u00e9seaux sociaux<\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#instagram\">Instagram le r\u00e9seau social branch\u00e9 des jeunes <\/a><\/span><\/p><p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"#snapchat\">Snapchat le r\u00e9seau social \u00e9ph\u00e9m\u00e8re des adolescents<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-35c3c2c elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"35c3c2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fd68938 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"fd68938\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffb09c6 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"ffb09c6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-62972bb elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"62972bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-601f5d4 exad-glass-effect-no exad-sticky-section-no\" data-id=\"601f5d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1857b04 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"1857b04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Facebook, Instagram, Snapchat ou encore Linkedin comptent aujourd\u2019hui des milliards d\u2019utilisateurs dans le monde entier. En tant qu\u2019entreprise il est donc important d&rsquo;\u00eatre pr\u00e9sent sur les r\u00e9seaux sociaux. Cela vous permet de gagner en visibilit\u00e9 aupr\u00e8s de votre cible et de d\u00e9nicher de nouveaux clients ! N\u00e9anmoins, il faut noter que pour avoir une communication efficace sur ces plateformes, il est n\u00e9cessaire d\u2019adapter votre strat\u00e9gie social media selon le support choisi. En effet, chaque application a : sa sp\u00e9cialit\u00e9, sa client\u00e8le cible et ses tendances. Choisir le bonne plateforme pour sa communication d\u00e9pend aussi de votre activit\u00e9, de vos objectifs, de votre cible et <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/creation-filtre-reseaux-sociaux\/\" target=\"_blank\" rel=\"noopener\">du contenu que vous voulez partager<\/a>. <\/span>Filter Maker vous donne quelques conseils et chiffres cl\u00e9s pour mener \u00e0 bien votre campagne de communication sur ces outils digitaux qui assureront votre image de marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5766172 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5766172\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97e13a1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"97e13a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dfa126 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"7dfa126\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"titre1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd56b5 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6bd56b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facebook : le doyen des r\u00e9seaux sociaux poss\u00e9dant une large cible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0cdbc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0cdbc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2f0263e exad-glass-effect-no exad-sticky-section-no\" data-id=\"2f0263e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd233e6 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"dd233e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page.jpg\" class=\"attachment-large size-large wp-image-12603\" alt=\"facebook image telephone - cible\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/facebook-page-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-126cca8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"126cca8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dacc336 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dacc336\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/fr-fr.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/span> reste le plus ancien des r\u00e9seaux sociaux. Un atout lui permettant de poss\u00e9der la cible la plus large qui soit, m\u00eame s\u2019il faut remarquer que l\u2019application perd de la valeur aupr\u00e8s des jeunes qui sont plus pr\u00e9sents sur des r\u00e9seaux de types Instagram et Snapchat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd07e1e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fd07e1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toutefois, elle offre la possibilit\u00e9 aux entreprises d\u2019<b>interagir avec leurs clients<\/b> et laisse ceux-ci s\u2019exprimer sur vos produits et services. Elle permet \u00e9galement d\u2019<b>organiser des \u00e9v\u00e9nements priv\u00e9s<\/b> au sein d\u2019une communaut\u00e9, et de les faire \u00e9changer entre eux sur des sondages.<\/p><p>De plus, Facebook a \u00e9t\u00e9 aussi le premier r\u00e9seau social \u00e0 proposer <b>diff\u00e9rents \u00e9motic\u00f4nes<\/b> dans la barre des likes afin de nuancer et<b> diversifier l\u2019opinion des utilisateurs<\/b>.<\/p><p>Facebook a aussi s\u00e9duit ses utilisateurs avec son syst\u00e8me de <b>marketplace<\/b>\u00a0 et de <b>groupe priv\u00e9<\/b>. Pour la plupart, Facebook est utilis\u00e9 \u00e0 titre d\u2019information ou comme moyen de communiquer gr\u00e2ce \u00e0 Messenger. Pour les entreprises, il faut savoir jouer avec ses diff\u00e9rentes fonctionnalit\u00e9s et les exploiter \u00e0 100%.<\/p><p>M\u00eame si Facebook conna\u00eet une baisse de popularit\u00e9 chez les jeunes utilisateurs, Facebook reste un <b>r\u00e9seau social important dominant<\/b> ce type de secteur.\u00a0<span style=\"color: var( --e-global-color-text );\">Il est donc indispensable d\u2019avoir une <b>page entreprise sur Facebook<\/b> car elle pourra toucher un bon nombre d&rsquo;utilisateurs avec une <b>audience large et diff\u00e9renci\u00e9e<\/b> et atteindre ainsi un maximum de personnes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-947f5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"947f5d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aeea931 exad-glass-effect-no exad-sticky-section-no\" data-id=\"aeea931\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fd9204 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"3fd9204\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"instagram\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cda027 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9cda027\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Instagram : le r\u00e9seau social branch\u00e9 des jeunes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-00b5f2d elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"00b5f2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e40252 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e40252\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-003ba58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"003ba58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram.jpg\" class=\"attachment-large size-large wp-image-12605\" alt=\"instagram application sur telephone - cible\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/instagram-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b468cc3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b468cc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50132e8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"50132e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rachet\u00e9 par Facebook, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/span> a connu une croissance exponentielle ces derniers temps, offrant la possibilit\u00e9 \u00e0 de nombreuses marques de partager leurs contenus visuels sous forme de courte vid\u00e9o ou de photo. Un fort outil marketing touchant de plus en plus d\u2019utilisateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b60686a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b60686a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">En tant qu\u2019entreprise, cet outil peut vous \u00eatre utile pour construire ou <b>consolider votre image de marque<\/b>, il est donc important de partager du contenu num\u00e9rique ad\u00e9quat afin de vous cr\u00e9er une identit\u00e9 visuelle en accord avec ce que d\u00e9gage Instagram. C&rsquo;est-\u00e0-dire un contenu digital, ax\u00e9 sur la photographie, des visuels travaill\u00e9s \u00e0 la pointe de la tendance.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Cependant, avec instagram, il faut tout de m\u00eame faire attention \u00e0 ne pas tomber dans l\u2019oubli, car il y a quand m\u00eame une multitude de comptes pr\u00e9sents sur la plateforme. C\u2019est pourquoi, il faut avoir une bonne <b>strat\u00e9gie de contenu<\/b> afin de savoir <b>se diff\u00e9rencier<\/b> de mani\u00e8re intelligente et de <b>sortir de l\u2019ordinaire<\/b>.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Au travers de diverses mises \u00e0 jour, Instagram propose de nouveaux outils pour garder un certain lien avec l&rsquo;utilisateur et d\u00e9velopper la notori\u00e9t\u00e9 des marques. C&rsquo;est notamment le cas avec l&rsquo;apparition des R\u00e9els, des story ou encore des <strong><a style=\"color: #000000;\" href=\"https:\/\/filtermaker.fr\/creation-filtre-reseaux-sociaux\/\">filtres<\/a>.<\/strong><\/span><\/p><p>D\u2019un point de vue client\u00e8le : Instagram r\u00e9pond plus \u00e0 une <b>cible en BtoC<\/b>. Effectivement, gr\u00e2ce \u00e0 la pr\u00e9sence d\u2019influenceurs, cela repr\u00e9sente un avantage pour les marques avec une client\u00e8le en BtoC avec les possibilit\u00e9s de partenariat et la plateforme Instagram shop.<\/p><p><span style=\"color: var( --e-global-color-text );\">Si votre cible est plus tourn\u00e9e vers une client\u00e8le en BtoB, nous vous conseillons de plus vous tourner vers Linkedin, qui vous permettra de d\u00e9velopper un r\u00e9seau professionnel.<\/span><\/p><p><span style=\"color: var( --e-global-color-text );\">Instagram, concerne des utilisateurs plut\u00f4t jeunes avec une grande majorit\u00e9 ayant entre moins de 35 ans vivant en banlieue ou en ville. Cette plateforme r\u00e9pond donc \u00e0 une <b>cible assez jeune plut\u00f4t branch\u00e9e<\/b> au courant des tendances se connectant plusieurs fois sur l\u2019application. Mais sur Instagram, ce qui compte, c\u2019est d\u2019adapter votre strat\u00e9gie selon la visibilit\u00e9 voulue, de <b>suivre les tendances et d&rsquo;\u00eatre actif<\/b>.\u00a0Poss\u00e9der un compte instagram en tant qu\u2019entreprise reste tout de m\u00eame un outil \u00e0 d\u00e9velopper, puisque c\u2019est un r\u00e9seau social \u00e0 forte influence pour les entreprises poss\u00e9dant une forte identit\u00e9 visuelle avec une cible plut\u00f4t jeune friand de nouveaut\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-17fba8b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"17fba8b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0e49f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b0e49f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9439966 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"9439966\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/31412l?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"194\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_fr\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d13c430 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d13c430\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d9bafc exad-glass-effect-no exad-sticky-section-no\" data-id=\"8d9bafc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcd7957 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"bcd7957\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"snapchat\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2693de9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2693de9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Snapchat : le r\u00e9seau social \u00e9ph\u00e9m\u00e8re des adolescents<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fc1937 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7fc1937\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0e8feea exad-glass-effect-no exad-sticky-section-no\" data-id=\"0e8feea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57b733f exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image\" data-id=\"57b733f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"475\" src=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat.jpg\" class=\"attachment-large size-large wp-image-12606\" alt=\"snapchat sur telephone - cible\" srcset=\"https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat.jpg 768w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat-600x371.jpg 600w, https:\/\/filtermaker.fr\/wp-content\/uploads\/2021\/02\/snapchat-300x186.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b089877 exad-glass-effect-no exad-sticky-section-no\" data-id=\"b089877\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd0240d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"dd0240d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comptant \u00e0 l\u2019heure actuelle des millions d\u2019utilisateurs, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.snapchat.com\/fr-FR\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><\/span> s\u2019est impos\u00e9e avec son concept de partage de photos et de vid\u00e9os momentan\u00e9. Parmi ces utilisateurs, ce sont les jeunes adolescents qui s\u2019en servent le plus. Une plateforme devenue plus segment\u00e9e et cibl\u00e9e \u00e9tant la f\u00e9d\u00e9ratrice du principe des story et des filtres.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c75d7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"d7c75d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En r\u00e9alit\u00e9, c\u2019est m\u00eame ce qui en fait la force de Snapchat. Plus de 60% des Snaps envoy\u00e9s chaque jour sont retouch\u00e9s gr\u00e2ce aux nombreux outils cr\u00e9atifs d\u2019\u00e9dition de photos et vid\u00e9os. Ainsi, plus d\u2019<b>un milliard de Snaps ouverts quotidiennement comportent des filtres<\/b>. Et plus d\u2019un tiers des utilisateurs actifs quotidiens s\u2019amusent avec des Lenses (filtres anim\u00e9s).<\/p><p>La cible type sur snapchat est donc essentiellement une population assez <b>jeune aimant le concept \u00e9ph\u00e9m\u00e8re et ludique<\/b> du r\u00e9seau social ainsi que la notion de \u00ab moment \u00bb. Pour pouvoir communiquer sur ce type de plateforme, appropriez-vous les codes de Snapchat tout en gardant \u00e0 l\u2019esprit \u00e9galement l\u2019aspect \u00ab d\u00e9cal\u00e9 \u00bb du r\u00e9seau social.<\/p><p>Les snapchateurs appr\u00e9cient les contenus brefs et instantan\u00e9s dans lesquels il va falloir marquer les esprits instantan\u00e9ment. Pour vos Snap Ads, profitez du plein \u00e9cran pour diffuser des publicit\u00e9s de qualit\u00e9 en format vid\u00e9o, GIF ou encore Cinemagraph. Pour vos Stories, tirez profit de tous les outils cr\u00e9atifs propos\u00e9s par Snapchat. Le but est de cr\u00e9er de l\u2019interaction avec votre communaut\u00e9 en lan\u00e7ant par exemple des <b>jeux dans vos Stories<\/b>.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text );\">En tant qu\u2019entreprise, vous avez donc la possibilit\u00e9 gr\u00e2ce \u00e0 ces outils de cr\u00e9er une v\u00e9ritable communaut\u00e9 autour de votre marque tout en restant coh\u00e9rent avec votre image. N\u00e9anmoins, avec Snapchat, il faut en amont bien d\u00e9finir les pr\u00e9f\u00e9rences de votre cible, et vos objectifs de communication pour ne pas oublier le principe temporaire de l\u2019application et ainsi envoyer le message appropri\u00e9 \u00e0 la bonne personne et au moment id\u00e9al afin de capter toute son attention.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-a4e3129 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"a4e3129\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed7fbd6 exad-glass-effect-no exad-sticky-section-no\" data-id=\"ed7fbd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62400eb exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"62400eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85376a0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"85376a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous l\u2019aurez donc compris, que ce soit sur Facebook, sur Instagram ou sur Snapchat, il est important d\u2019utiliser ses supports de communication en fonction de votre cible et de vos objectifs.<\/p><p>Une communication plus port\u00e9e sur les tendances sera \u00e0 partager sur Instagram, une communication \u00e0 titre d\u2019information factuelles sur Facebook, et quelques choses de plus temporaires et cr\u00e9atifs sera \u00e0 partager sur Snapchat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a5db9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"f1a5db9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #000000;\">Rendez-vous, avec l&rsquo;un de nos experts pour r\u00e9aliser l&rsquo;un de vos futurs filtres, pr\u00e9sent dans votre strat\u00e9gie de social media.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Client\u00e8le cible et r\u00e9seaux sociaux : on vous donne les cl\u00e9s pour mener \u00e0 bien votre strat\u00e9gie social media Facebook le doyen des r\u00e9seaux sociaux Instagram le r\u00e9seau social branch\u00e9 des jeunes Snapchat le r\u00e9seau social \u00e9ph\u00e9m\u00e8re des adolescents Contactez-nous Facebook, Instagram, Snapchat ou encore Linkedin comptent aujourd\u2019hui des milliards d\u2019utilisateurs dans le monde entier. 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C'est-\\u00e0-dire un contenu digital, ax\\u00e9 sur la photographie, des visuels travaill\\u00e9s \\u00e0 la pointe de la tendance.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Cependant, avec instagram, il faut tout de m\\u00eame faire attention \\u00e0 ne pas tomber dans l\\u2019oubli, car il y a quand m\\u00eame une multitude de comptes pr\\u00e9sents sur la plateforme. C\\u2019est pourquoi, il faut avoir une bonne <b>strat\\u00e9gie de contenu<\\\/b> afin de savoir <b>se diff\\u00e9rencier<\\\/b> de mani\\u00e8re intelligente et de <b>sortir de l\\u2019ordinaire<\\\/b>.\\u00a0<\\\/span><\\\/p><p><span style=\\\"color: #000000;\\\">Au travers de diverses mises \\u00e0 jour, Instagram propose de nouveaux outils pour garder un certain lien avec l'utilisateur et d\\u00e9velopper la notori\\u00e9t\\u00e9 des marques. 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Effectivement, gr\\u00e2ce \\u00e0 la pr\\u00e9sence d\\u2019influenceurs, cela repr\\u00e9sente un avantage pour les marques avec une client\\u00e8le en BtoC avec les possibilit\\u00e9s de partenariat et la plateforme Instagram shop.<\\\/p><p><span style=\\\"color: var( --e-global-color-text );\\\">Si votre cible est plus tourn\\u00e9e vers une client\\u00e8le en BtoB, nous vous conseillons de plus vous tourner vers Linkedin, qui vous permettra de d\\u00e9velopper un r\\u00e9seau professionnel.<\\\/span><\\\/p><p><span style=\\\"color: var( --e-global-color-text );\\\">Instagram, concerne des utilisateurs plut\\u00f4t jeunes avec une grande majorit\\u00e9 ayant entre moins de 35 ans vivant en banlieue ou en ville. Cette plateforme r\\u00e9pond donc \\u00e0 une <b>cible assez jeune plut\\u00f4t branch\\u00e9e<\\\/b> au courant des tendances se connectant plusieurs fois sur l\\u2019application. 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