{"id":29189,"date":"2023-04-13T07:45:00","date_gmt":"2023-04-13T07:45:00","guid":{"rendered":"https:\/\/filtermaker.fr\/?p=29189"},"modified":"2023-11-09T15:50:44","modified_gmt":"2023-11-09T15:50:44","slug":"application-nba-match-nba-virtuellement","status":"publish","type":"post","link":"https:\/\/filtermaker.fr\/fr\/actualites\/application-nba-match-nba-virtuellement\/","title":{"rendered":"Application NBA : jouez dans un match de NBA virtuellement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29189\" class=\"elementor elementor-29189\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf9d5f elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6bf9d5f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62550bb exad-glass-effect-no exad-sticky-section-no\" data-id=\"62550bb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4021ba9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"4021ba9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><b>Application NBA :<\/b> la nouvelle exp\u00e9rience digitale pour jouer en NBA<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a7b26b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a7b26b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9368c75 elementor-hidden-mobile exad-glass-effect-no exad-sticky-section-no\" data-id=\"9368c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd3de8 elementor-align-left elementor-mobile-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"afd3de8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-rotate\" href=\"#contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-311d60b elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"311d60b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a190ced exad-glass-effect-no exad-sticky-section-no\" data-id=\"a190ced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d819476 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"d819476\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Description de la nouvelle exp\u00e9rience digitale dans l\u2019application NBA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da3c3d1 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"da3c3d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le 17 f\u00e9vrier, <span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.nba.com\/news\/adam-silver-unveils-streaming-experience-of-the-future-via-the-nba-app-at-2023-nba-all-star-tech-summit\" target=\"_blank\" rel=\"noopener\">la NBA a communiqu\u00e9<\/a><\/span> sur la sortie d\u2019une nouvelle fonctionnalit\u00e9 dans son application NBA. Cette derni\u00e8re permettra aux utilisateurs de prendre la place d\u2019un joueur lors d\u2019un match en streaming et de jouer \u00e0 sa place.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Cet exploit est possible gr\u00e2ce \u00e0 un scan dot\u00e9 d\u2019une technologie de pointe qui va scanner une personne de la t\u00eate au pied pour cr\u00e9er un avatar en 3D. Une fois la r\u00e9alisation de l\u2019avatar fini dans l\u2019application NBA, l\u2019utilisateur pourra ensuite choisir dans une liste de tous les joueurs celui qu\u2019il veut incarner.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-d755bf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"d755bf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbb3f4c exad-glass-effect-no exad-sticky-section-no\" data-id=\"cbb3f4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7f74d9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-shortcode\" data-id=\"d7f74d9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3207940\" class=\"elementor elementor-3207940\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-32f4594 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"32f4594\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ec6fb exad-glass-effect-no exad-sticky-section-no\" data-id=\"26ec6fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207cf58 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-menu-anchor\" data-id=\"207cf58\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contact\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8e434 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6e8e434\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Contact<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f345a90 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"f345a90\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe data-tally-src=\"https:\/\/tally.so\/embed\/31412l?alignLeft=1&hideTitle=1&transparentBackground=1&dynamicHeight=1\" loading=\"lazy\" width=\"100%\" height=\"194\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\" title=\"small_form_fr\"><\/iframe><script>var d=document,w=\"https:\/\/tally.so\/widgets\/embed.js\",v=function(){\"undefined\"!=typeof Tally?Tally.loadEmbeds():d.querySelectorAll(\"iframe[data-tally-src]:not([src])\").forEach((function(e){e.src=e.dataset.tallySrc}))};if(\"undefined\"!=typeof Tally)v();else if(d.querySelector('script[src=\"'+w+'\"]')==null){var s=d.createElement(\"script\");s.src=w,s.onload=v,s.onerror=v,d.body.appendChild(s);}<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5646e99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"5646e99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-5646e99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21b8844 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"21b8844\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-21b8844{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e72135 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"9e72135\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-9e72135{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ae82d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"65ae82d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-65ae82d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42133a4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"42133a4\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-42133a4{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0300e6d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"0300e6d\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-0300e6d{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e51d99 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"7e51d99\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>.elementor-element-7e51d99{display:none !important}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-af84bb5 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"af84bb5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f91acd exad-glass-effect-no exad-sticky-section-no\" data-id=\"8f91acd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e002ae0 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"e002ae0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">NBA Commissioner Adam Silver unveils streaming experience of the future via the NBA App - and you can be in it! <a href=\"https:\/\/t.co\/FKYJvskf0H\">pic.twitter.com\/FKYJvskf0H<\/a><\/p>&mdash; NBA (@NBA) <a href=\"https:\/\/twitter.com\/NBA\/status\/1626644088593211393?ref_src=twsrc%5Etfw\">February 17, 2023<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7ae3607 exad-glass-effect-no exad-sticky-section-no\" data-id=\"7ae3607\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d7d27 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"25d7d27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ensuite, c\u2019est le moment o\u00f9 la magie op\u00e8re. L\u2019utilisateur choisit un match en streaming dans lequel il veut jouer et l&rsquo;application NBA va alors remplacer le joueur par l\u2019avatar de l\u2019utilisateur. La vid\u00e9o se lance et il va pouvoir enregistrer la vid\u00e9o de son avatar qui r\u00e9alise une action incroyable par exemple. Le rendu est tr\u00e8s r\u00e9aliste et pr\u00e9cis comme le montre <\/span><span style=\"font-weight: 400;\">cette vid\u00e9o de deux minutes<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-2345253 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"2345253\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36a68f1 exad-glass-effect-no exad-sticky-section-no\" data-id=\"36a68f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2df84e7 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"2df84e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Actuellement, la NBA n\u2019a pas encore annonc\u00e9 la date de sortie de cette fonctionnalit\u00e9 sur l\u2019application NBA et ils restent encore tr\u00e8s flou sur les technologies employ\u00e9es.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-48231b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"48231b1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5f6e8 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5c5f6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9613850 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"9613850\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les b\u00e9n\u00e9fices de cette fonctionnalit\u00e9 dans l\u2019application NBA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7a39d2e elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7a39d2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-952b9ac exad-glass-effect-no exad-sticky-section-no\" data-id=\"952b9ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-982938e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"982938e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cette exp\u00e9rience digitale a un potentiel \u00e9norme pour les fans mais aussi pour la NBA. Voici 4 b\u00e9n\u00e9fices que cette fonctionnalit\u00e9 apportera.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-9f31ad7 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"9f31ad7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0282c40 exad-glass-effect-no exad-sticky-section-no\" data-id=\"0282c40\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3334f7e exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3334f7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le premier b\u00e9n\u00e9fice est plut\u00f4t pour les fans mais impactera positivement l\u2019image de marque de la NBA.<\/span><\/p><p><span style=\"font-weight: 400;\">En effet, cette exp\u00e9rience entre le gaming et le streaming donne la possibilit\u00e9 aux fans de vivre le r\u00eave de jouer \u00e0 un match de NBA virtuellement. Ainsi, une exp\u00e9rience positive restera dans la m\u00e9moire de l\u2019utilisateur et donc jugera la marque positivement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f086ad3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"f086ad3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86d5c33 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"86d5c33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le deuxi\u00e8me b\u00e9n\u00e9fice revient directement \u00e0 la NBA qui peut cr\u00e9er de l\u2019<span style=\"color: #ffffff;\"><strong><a style=\"color: #ffffff;\" href=\"https:\/\/filtermaker.fr\/activations\/\">UGC<\/a><\/strong><\/span> avec des contenus viraux. En effet,\u00a0 les utilisateurs peuvent parodier des moments cl\u00e9s du jeu et partager cela sur les r\u00e9seaux sociaux. L\u2019UGC est maximis\u00e9 avec cette exp\u00e9rience sur l\u2019app NBA : les fans vont diffuser facilement les vid\u00e9os d\u2019eux en train de participer au match. Ils deviennent donc des ambassadeurs de la marque organiquement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-be08549 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"be08549\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-333049f exad-glass-effect-no exad-sticky-section-no\" data-id=\"333049f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c231fa9 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c231fa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Troisi\u00e8mement, en proposant une exp\u00e9rience aussi qualitative sur l\u2019application NBA, les plus curieux vont t\u00e9l\u00e9charger et s\u2019inscrire en masse dur l\u2019app. La NBA va donc augmenter le nombre de t\u00e9l\u00e9chargement de l\u2019application et va pouvoir r\u00e9colter des donn\u00e9es sp\u00e9cifiques et pr\u00e9cises sur les utilisateurs (et donc les fans de NBA).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a7460ea exad-glass-effect-no exad-sticky-section-no\" data-id=\"a7460ea\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7700b4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c7700b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour terminer, en proposant cette fonctionnalit\u00e9, la NBA peut continuer \u00e0 agrandir leur communaut\u00e9 en proposant des contenus interactifs et avec des nouvelles technologies pour suivre les nouvelles tendances des r\u00e9seaux sociaux. Cela permet d\u2019alimenter la passion du basket pour les fans et de convertir de nouveaux fans.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Application NBA : la nouvelle exp\u00e9rience digitale pour jouer en NBA Contactez-nous Description de la nouvelle exp\u00e9rience digitale dans l\u2019application NBA Le 17 f\u00e9vrier, la NBA a communiqu\u00e9 sur la sortie d\u2019une nouvelle fonctionnalit\u00e9 dans son application NBA. Cette derni\u00e8re permettra aux utilisateurs de prendre la place d\u2019un joueur lors d\u2019un match en streaming et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-29189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"aioseo_notices":[],"bsf-aiosrs-article":null,"bsf-aiosrs-custom-markup":null,"bsf-aiosrs-faq":null,"bsf-aiosrs-how-to":null,"bsf-aiosrs-product":null,"bsf-aiosrs-schema-exclusion":null,"bsf-aiosrs-schema-location":null,"bsf-aiosrs-schema-type":null,"_elementor_inline_svg":null,"_elementor_is_screenshot":null,"_elementor_source_image_hash":null,"_oembed_0ec560b2ab51b5bf2d4f6947b02cdaa6":null,"_shortpixel_prevent_optimize":null,"_shortpixel_status":null,"_wp_attached_file":null,"_wp_attachment_backup_sizes":null,"_wp_attachment_context":null,"_wp_attachment_image_alt":null,"_wp_attachment_metadata":null,"_elementor_conditions":null,"_elementor_popup_display_settings":null,"_elementor_screenshot":null,"_elementor_screenshot_failed":null,"_elementor_source":null,"_elementor_template_sub_type":null,"_oembed_36dae6073b41ae780e32604726873c51":null,"_oembed_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_cede456a04b683e48fae3973ad3b4b7d":null,"_oembed_time_36dae6073b41ae780e32604726873c51":null,"_oembed_time_5352948b097e1f2620dfe75c6e2ab1c6":null,"_oembed_time_78f2cdd06342be95a94ef68d418da3d5":null,"_oembed_time_7b2ea467ad9fc99899bcff3374a32e79":null,"_oembed_time_cede456a04b683e48fae3973ad3b4b7d":null,"_menu_item_classes":null,"_menu_item_menu_item_parent":null,"_menu_item_object":null,"_menu_item_object_id":null,"_menu_item_target":null,"_menu_item_type":null,"_menu_item_url":null,"_menu_item_xfn":null,"_oembed_0d082d69c6999843001c2445c271c116":null,"_oembed_7422af61c754a0c0ab489598dad30820":null,"_oembed_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_c061379a94051c83895a8205ce10ddef":null,"_oembed_c7ac95ae97268081e1eccc77d936b732":null,"_oembed_f3b6a3a7abf5af1705f3e1c91860d10a":null,"_oembed_time_0d082d69c6999843001c2445c271c116":null,"_oembed_time_9498c93ade3212946857fb6d661f8b0a":null,"_oembed_time_afce00b77300bf612c7898da66c5fdb7":null,"_oembed_time_c061379a94051c83895a8205ce10ddef":null,"_oembed_time_f3b6a3a7abf5af1705f3e1c91860d10a":null,"faq-20761-question-answer":null,"faq-20761-question-answer-fieldtype":null,"_pll_strings_translations":null,"_bsf_article_author":"","_bsf_article_desc":"","_bsf_article_image":"","_bsf_article_name":"","_bsf_article_publisher":"","_bsf_article_publisher_logo":"","_oembed_03d885375ad6453f1fe115961a86cc4a":"","_oembed_05723c4b06bce145683e8a5cc523f4f6":"","_oembed_064a0419bb564377dbdb3201f568c408":"","_oembed_0d357a831bfcea92be3b5565c083b836":"","_oembed_0ecbf8ff5cecc6caa62f168fc7d02d64":"","_oembed_19080feaefc74a1cbc2e299463544704":"","_oembed_1b36688543d4d62a4a94550f822b61eb":"","_oembed_1b8bc1db4b0141814d3e2b44b387643d":"<iframe 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.elementor-element.elementor-element-a7460ea:not(.elementor-motion-effects-element-type-background) > .elementor-widget-wrap, .elementor-29189 .elementor-element.elementor-element-a7460ea > .elementor-widget-wrap > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#90A8ED;}.elementor-29189 .elementor-element.elementor-element-a7460ea > .elementor-element-populated{border-style:solid;border-width:2px 2px 2px 2px;border-color:#000000;transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;margin:10px 10px 10px 10px;--e-column-margin-right:10px;--e-column-margin-left:10px;}.elementor-29189 .elementor-element.elementor-element-a7460ea > .elementor-element-populated, .elementor-29189 .elementor-element.elementor-element-a7460ea > .elementor-element-populated > .elementor-background-overlay, .elementor-29189 .elementor-element.elementor-element-a7460ea > .elementor-background-slideshow{border-radius:5px 5px 5px 5px;}.elementor-29189 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de la nouvelle exp\\u00e9rience digitale dans l\\u2019application NBA\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":33,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"},{\"id\":\"da3c3d1\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le 17 f\\u00e9vrier, <span style=\\\"color: #000000;\\\"><a style=\\\"color: #000000;\\\" href=\\\"https:\\\/\\\/www.nba.com\\\/news\\\/adam-silver-unveils-streaming-experience-of-the-future-via-the-nba-app-at-2023-nba-all-star-tech-summit\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">la NBA a communiqu\\u00e9<\\\/a><\\\/span> sur la sortie d\\u2019une nouvelle fonctionnalit\\u00e9 dans son application NBA. Cette derni\\u00e8re permettra aux utilisateurs de prendre la place d\\u2019un joueur lors d\\u2019un match en streaming et de jouer \\u00e0 sa place.\\u00a0<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">Cet exploit est possible gr\\u00e2ce \\u00e0 un scan dot\\u00e9 d\\u2019une technologie de pointe qui va scanner une personne de la t\\u00eate au pied pour cr\\u00e9er un avatar en 3D. Une fois la r\\u00e9alisation de l\\u2019avatar fini dans l\\u2019application NBA, l\\u2019utilisateur pourra ensuite choisir dans une liste de tous les joueurs celui qu\\u2019il veut incarner.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"d755bf4\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"cbb3f4c\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"d7f74d9\",\"elType\":\"widget\",\"settings\":{\"shortcode\":\"[elementor-template id=\\\"3207940\\\"]\"},\"elements\":[],\"widgetType\":\"shortcode\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"af84bb5\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"eca559b\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"2\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"8f91acd\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"content_position\":\"center\"},\"elements\":[{\"id\":\"e002ae0\",\"elType\":\"widget\",\"settings\":{\"html\":\"<blockquote class=\\\"twitter-tweet\\\"><p lang=\\\"en\\\" dir=\\\"ltr\\\">NBA Commissioner Adam Silver unveils streaming experience of the future via the NBA App - and you can be in it! <a href=\\\"https:\\\/\\\/t.co\\\/FKYJvskf0H\\\">pic.twitter.com\\\/FKYJvskf0H<\\\/a><\\\/p>&mdash; NBA (@NBA) <a href=\\\"https:\\\/\\\/twitter.com\\\/NBA\\\/status\\\/1626644088593211393?ref_src=twsrc%5Etfw\\\">February 17, 2023<\\\/a><\\\/blockquote> <script async src=\\\"https:\\\/\\\/platform.twitter.com\\\/widgets.js\\\" charset=\\\"utf-8\\\"><\\\/script>\"},\"elements\":[],\"widgetType\":\"html\"}],\"isInner\":false},{\"id\":\"7ae3607\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"6aaaadf\"}],\"content_position\":\"center\",\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"150\",\"right\":\"10\",\"bottom\":\"150\",\"left\":\"10\",\"isLinked\":false}},\"elements\":[{\"id\":\"25d7d27\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Ensuite, c\\u2019est le moment o\\u00f9 la magie op\\u00e8re. L\\u2019utilisateur choisit un match en streaming dans lequel il veut jouer et l'application NBA va alors remplacer le joueur par l\\u2019avatar de l\\u2019utilisateur. La vid\\u00e9o se lance et il va pouvoir enregistrer la vid\\u00e9o de son avatar qui r\\u00e9alise une action incroyable par exemple. Le rendu est tr\\u00e8s r\\u00e9aliste et pr\\u00e9cis comme le montre <\\\/span><span style=\\\"font-weight: 400;\\\">cette vid\\u00e9o de deux minutes<\\\/span><span style=\\\"font-weight: 400;\\\">.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"_margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"0\",\"bottom\":\"10\",\"left\":\"0\",\"isLinked\":false},\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"2345253\",\"elType\":\"section\",\"settings\":{\"ekit_all_conditions_list\":[{\"_id\":\"c9c2f9c\"}],\"ekit_section_parallax_multi_items\":[],\"margin\":{\"unit\":\"px\",\"top\":\"52\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false},\"exad_parallax_effect_parallax_item\":[]},\"elements\":[{\"id\":\"36a68f1\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null,\"ekit_all_conditions_list\":[{\"_id\":\"18520c0\"}],\"content_position\":\"center\"},\"elements\":[{\"id\":\"2df84e7\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Actuellement, la NBA n\\u2019a pas encore annonc\\u00e9 la date de sortie de cette fonctionnalit\\u00e9 sur l\\u2019application NBA et ils restent encore tr\\u00e8s flou sur les technologies employ\\u00e9es.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\",\"align\":\"center\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"48231b1\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"0\",\"bottom\":\"0\",\"left\":\"0\",\"isLinked\":false},\"border_color\":\"#000000\",\"margin\":{\"unit\":\"px\",\"top\":\"41\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"5c5f6e8\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"9613850\",\"elType\":\"widget\",\"settings\":{\"title\":\"Les b\\u00e9n\\u00e9fices de cette fonctionnalit\\u00e9 dans l\\u2019application NBA\",\"title_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":33,\"sizes\":[]},\"typography_font_weight\":\"400\",\"typography_line_height\":{\"unit\":\"px\",\"size\":43,\"sizes\":[]}},\"elements\":[],\"widgetType\":\"heading\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"7a39d2e\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"margin\":{\"unit\":\"px\",\"top\":\"17\",\"right\":0,\"bottom\":\"0\",\"left\":0,\"isLinked\":false}},\"elements\":[{\"id\":\"952b9ac\",\"elType\":\"column\",\"settings\":{\"_column_size\":100,\"_inline_size\":null},\"elements\":[{\"id\":\"982938e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Cette exp\\u00e9rience digitale a un potentiel \\u00e9norme pour les fans mais aussi pour la NBA. Voici 4 b\\u00e9n\\u00e9fices que cette fonctionnalit\\u00e9 apportera.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false},{\"id\":\"9f31ad7\",\"elType\":\"section\",\"settings\":{\"exad_parallax_effect_parallax_item\":[],\"structure\":\"20\"},\"elements\":[{\"id\":\"0282c40\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"3334f7e\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le premier b\\u00e9n\\u00e9fice est plut\\u00f4t pour les fans mais impactera positivement l\\u2019image de marque de la NBA.<\\\/span><\\\/p><p><span style=\\\"font-weight: 400;\\\">En effet, cette exp\\u00e9rience entre le gaming et le streaming donne la possibilit\\u00e9 aux fans de vivre le r\\u00eave de jouer \\u00e0 un match de NBA virtuellement. Ainsi, une exp\\u00e9rience positive restera dans la m\\u00e9moire de l\\u2019utilisateur et donc jugera la marque positivement.<\\\/span><\\\/p>\",\"ekit_all_conditions_list\":[{\"_id\":\"91162e1\"}],\"ekit_adv_tooltip_content\":\"Tooltip Content.\",\"text_color\":\"#000000\",\"typography_typography\":\"custom\",\"typography_font_family\":\"Work Sans\",\"typography_font_size\":{\"unit\":\"px\",\"size\":19,\"sizes\":[]},\"typography_font_weight\":\"400\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false},{\"id\":\"f086ad3\",\"elType\":\"column\",\"settings\":{\"_column_size\":50,\"_inline_size\":null,\"background_background\":\"classic\",\"background_color\":\"#90A8ED\",\"border_border\":\"solid\",\"border_width\":{\"unit\":\"px\",\"top\":\"2\",\"right\":\"2\",\"bottom\":\"2\",\"left\":\"2\",\"isLinked\":true},\"border_color\":\"#000000\",\"border_radius\":{\"unit\":\"px\",\"top\":\"5\",\"right\":\"5\",\"bottom\":\"5\",\"left\":\"5\",\"isLinked\":true},\"margin\":{\"unit\":\"px\",\"top\":\"10\",\"right\":\"10\",\"bottom\":\"10\",\"left\":\"10\",\"isLinked\":true}},\"elements\":[{\"id\":\"86d5c33\",\"elType\":\"widget\",\"settings\":{\"editor\":\"<p><span style=\\\"font-weight: 400;\\\">Le deuxi\\u00e8me b\\u00e9n\\u00e9fice revient directement \\u00e0 la NBA qui peut cr\\u00e9er de l\\u2019<span style=\\\"color: #ffffff;\\\"><strong><a style=\\\"color: #ffffff;\\\" href=\\\"https:\\\/\\\/filtermaker.fr\\\/activations\\\/\\\">UGC<\\\/a><\\\/strong><\\\/span> avec des contenus viraux. En effet,\\u00a0 les utilisateurs peuvent parodier des moments cl\\u00e9s du jeu et partager cela sur les r\\u00e9seaux sociaux. L\\u2019UGC est maximis\\u00e9 avec cette exp\\u00e9rience sur l\\u2019app NBA : les fans vont diffuser facilement les vid\\u00e9os d\\u2019eux en train de participer au match. 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